RATE CARD 2015 BUSINESS @mailandguardian 2015 SOUTH AFRICA Health issues Low-carb, high stress: Binging and Banting Pages 18 to 21 Lab rat: I was a Noakes guinea pig Page 39 The Brink legacy Master of words and form is reviled and revered Friday mg.co.za Sex issues Mngxitama vs Gasa: Is SA’s fate guided by its libido? Page 5 A sexual healing tour in Alex Page 16 40 Mail & Guardian February 13 to 19 2015 Business Education February 13 to 19 2015 • mg.co.za/business • @mg_biz No fare, cry Uber taxi competitors Rivals believe the taxi service is using illicit loopholes to dodge tax and other regulations Plagiarism trangresses a university’s core values and leeches a fortune in subsidies from the state T Tax avoidance? PHOTO: SIYABULELA DUDA/DOC Broke ANC spent R429m on election splurge on Gupta breakfasts Zim poll report: Mbeki rages at the M&G 8 Leaked report reveals what it cost to ‘tell a good story’ 2 & 3 PLUS: Striking Swazi workers at mine co-owned by Chancellor House company fear ‘a second Marikana’ 3 5 Photo: Oupa Nkosi R35 in South Africa /mg.co.za / Zimbabwe / International US$1 / Mozambique M194.60 / Zambia K25.70 / Kenya Ksh504 / Angola US$7.10 / Botswana P35.50 / Swaziland E35 / Malawi MWK 516 / Lesotho M35 / Namibia N$35 / PDF Replica Digital Edition R400 for 6-month subscription / iPad edition US$1.99 The definitive news source and investigative news journalism content provider in South Africa The allegations it faces in South Africa are not new to the smartphone service. Wherever the multinational company opens shop it has been dogged by claims of tax avoidance and bypassing regulatory control as well as protests from existing taxi operators. Countries in this new digital world are realising that existing regulations and laws are not sufficient to deal with technology start-ups and are grappling with how to regulate new operators such as Uber. In South Africa one of the key allegations is that all cab fares are paid directly to a company based in the Netherlands, a known tax haven, with 80% of the fare being repatriated to South Africa to pay the drivers of the cabs. Questions have been raised over its business model including whether South Africa is losing out on valuable tax revenue. A number of tax experts said it was impossible to say whether Uber was in contravention of South African tax laws without taking a close look at its contracts with the independent taxi drivers. Grant McGlashan, the managing director of iMobilise Transportation Systems, a company that provides COMMENT Adèle Thomas & Gideon P de Bruin U New journey: Uber differs from conventional taxi services in that users order a cab using an app rather than a call centre. Photo: Sergio Perez/Reuters a point-of-sale system that allows taxi drivers to take card payments and operators to manage their fleets of taxis, calls the competition between Uber and the taxi companies in South Africa a “David versus Goliath” story. He argues that Uber’s business model means there is not a level playing field for the taxi sector. The Metered Taxi Council of the Western Cape, which represents between 2 500 and 3 000 metered taxi drivers, has called for Uber to be shut down and has staged protests against the company. VAT exempt or not McGlashan says that Uber’s attempt to classify itself as a technology company rather than a transport Uber’s contracted drivers and vehicles don’t have operating permits and licences to operate, and this could have implications for a passenger’s life cover or medical aid benefits if they were to be injured in an accident company was disingenuous because the Uber app has merely replaced the call centre that most taxi companies operate. In Johannesburg, Uber contractors operate using charter services licences, which allow prices to be preset ahead of the journey. McGlashan has queried this: “This is interesting as charter services are those where a vehicle and driver is hired for a journey at a charge arranged beforehand with the operator.” He argues that Uber does not provide a charge upfront, only an estimate. Lits says each city in South Africa has different interpretations of the National Land Transportation Act. This is why Uber uses different licences in Cape Town and Johannesburg. He says the company is in discussions with the City of Cape Town to resolve the issues linked to the impounding of cabs. McGlashan says he has queried the fact that all fares from South Africa are paid to a company based in the Netherlands and has asked the South African Reserve Bank to investigate whether this was a violation of South Africa’s foreign exchange regulations. The Mail & Guardian has seen correspondence from the Reserve Bank stating that it is investigating McGlashan’s query. When the M&G contacted the Reserve Bank for comment this week it did not respond. McGlashan says that because Uber argues it is not a transport company, the fares it charges should be subject to VAT. In South Africa all fare-paying transportation services are exempt from VAT. South African Revenue Service spokesperson Adrian Lackay says Sars cannot comment on Uber’s tax compliance because it is legally prevented from doing so. Lackay says that if a company does not qualify for the VAT exemption related to public transportation then it would have to pay VAT and would have to stipulate on each bill to a customer what the VAT portion of the bill was. Uber bills Lits says Uber does not need to charge VAT because it issues the bill for the taxi ride on behalf of the independent taxi driver and processes the payment on their behalf too. Lits sent the M&G an Uber bill to illustrate that it states at the bottom the name of the driver and that the bill was issued on behalf of that driver. But a separate Uber bill the M&G has in its possession does not state this. Lits could not explain this difference. McGlashan also raised concerns that some of Uber’s contracted drivers and vehicles don’t have operating permits and licences to operate, saying this could have implications for a passenger’s life cover or medical aid benefits if they were to be injured in an accident. Discovery medical aid insisted that in both cases the policies would pay out. Courses, Seminars & Bursaries The millions we spend on stolen ideas nlike student plagiarism, plagiarism by academics is a relatively unexplored problem, with research being largely anecdotal and speculative. But more than 68% of the journal articles we surveyed in our recently published article in the South African Journal of Science showed enough evidence to qualify as plagiarised. And, because 21% of the 371 articles our study examined contained a degree of plagiarism we defined as “excessive”, we estimated that the government paid a subsidy of almost R7-million for these questionable publications. Plagiarism is intellectual theft and transgresses the fundamental values of the academy, preventing learning, the dissemination of new knowledge and the integrity of the scientific record. Strictly defined, plagiarism is the representation of the work of another, or of one’s own work, without acknowledgment of such work. It can include careless paraphrasing, the copying of identical text or providing incomplete references that mislead the reader into believing that the ideas expressed belong to the author of the text. Selfplagiarism, which portrays previous work as new, is also considered a form of plagiarism. The objective of our study was to investigate the degree of plagiarism in articles published in 2011, in 19 South African management journals spanning the major fields of management that attract subsidies from the department of higher education and training. The department pays about R120 000 to a university for each academic article a staff member publishes in any of the local or international journals that appear on a list it compiles every year. This funding is an essential income stream for universities. Accordingly, academics are under pressure to publish in these recognised, or “accredited”, journals, and these publications are linked to financial and promotional rewards for the authors. We submitted 371 peer-reviewed articles to the Turnitin software program to identify similarities with other published material. Once a manuscript is submitted to the programme, it is compared against billions of internet pages, online publications, journals and student papers. The programme then generates a report that highlights any text that has been copied and indicates the percentage of similarity — called “the similarity index” — between the submitted manuscript and documents in the Turnitin database. Our study included only South African journals that appeared in 2011 on the Institute of Science Index or the International Bibliography of the Social Sciences lists, or on the local list of journals the higher education department compiles — and that therefore met the department’s conditions for earning its subsidy. We checked the results for each article twice, and we adopted a conservative approach in the interpretation of the similarity Friday February 13 to 19 2015 • mg.co.za/arts VITY Lloyd Gedye he rise of taxi service Uber in South Africa has its competitors crying foul and alleging a number of violations of the law. These include allegations that the company may be flouting foreign exchange controls, is not paying VAT and is bypassing the regulation of taxi services by saying it is not a transport company. Uber claims it is a technology company that connects a consumer with a taxi driver, who acts as an independent contractor to Uber. This places the onus for all regulatory and income tax compliance on the driver of the cab, and not on Uber. This business model has resulted in some of Uber’s independent drivers in Cape Town having their cabs impounded because they did not have the proper operating licence. Uber Johannesburg’s managing director Alon Lits says everything is above board and that the company complies with all applicable tax laws in South Africa. He adds that Uber pays the relevant tax in every territory it operates in, including corporate income tax, payroll tax, sales tax and VAT. Uber’s business model bypasses local regulatory controls, allowing it to operate fleets of taxis in cities around the world. PLUS FRIDAY ATI OF REL ORY Y: L THE ATIVIT GENERA OF REL of all our II: THE ot NCIPLE e of PART L PRI s the piv principl GENERAwhich wa special relativity l L AND e, s the its SPECIA al principl ons, wa the physica analyse rati re of The basus conside principle once mo previo ty, i.e. the tion. Let us relativi form mo uni lly. of all ng carefu meani indices, so that the benefit of doubt favoured the authors. For each article, we excluded the following content from qualifying as “similar material”: bibliography/list of references, quotations, strings of less than 10 words, student papers on which the article was based, conference proceedings and abstracts detailing the main features of the article, specific methodological terms and statistical or mathematical formulae. The Turnitin™ software program itself generates conservative results. Across the 371 submissions the similarity index ranged from one (indicating almost no similarity) to 91 (indicating almost complete similarity). The latter pertained to a single article published in exactly the same form in two journals under different titles. To obtain an overview of the relative frequency of plagiarism, we categorised the similarity indices as follows: 1 to 9 — “low”; 10 to 14 —“moderate”; 15 to 24 — “high”; and more than 24 — “excessive”. Submissions that fell into the high category constituted 27.2% of the articles; and 21.3% of submissions fell into the excessive category. Taking a 9% similarity index as our cut-off point, 68.2% of the submissions showed enough similarity to qualify as plagiarised. We suggest that the intense pres- PART II: GENERA L THE SPECIA ORY OF The bas L AND GEN RELATI ERAL VITY previou al principl PRINCI e, relativi s conside which was PLE OF REL rati ATIVITY: of all ty, i.e. the ons, was the pivot uniform principl of all the motion e of the special prin our . Let us cipl phy once sical relativi e of more It was ty ana lyse its the ide at all times a it con clear tha veys to t, from us, eve the ry mo point of tion mu view of st be sure on universities and their academics, to increase their research output within short time periods, plays a role in this problem. In addition, academics are rewarded in a variety of ways for these outputs, and this can contribute to a culture of expedience and opportunism. An additional problem is one of governance. This emerges when one considers the R120 000 government subsidy per article to universities. Each institution decides on its own how to split the subsidy between itself and the authors. When we excluded the 47 articles by authors who were not in any way affiliated to a South African university, we estimated that the government paid R32.4-million in subsidies for articles published in the 19 journals our study examined during the period under review. Given that 21.3% of these articles contained excessive plagiarism, we deduced that the government paid a subsidy of almost R7-million for questionable publications. The culture of research expediency that may be emerging in academic institutions to increase subsidised research output could have long-term implications for the reputation of universities. Their contribution to society might well also become compromised regarding the dissemination of new knowledge and the upholding of moral values Reviled and celebrated The life and literature of André Brink Pages 4 & 5 transmitted to, and then through, the students who graduate from these institutions and who, research has shown, will be influenced by unethical role models. It is critical that the department of higher education works with universities to devise measures for subsidising research output without inadvertently promoting the sacrificing of quality and encouraging short cuts involving plagiarism. Similarly, internal university rewards to academics should not involve rewarding only the quantity of research output without also considering the contribution researchers make who publish fewer articles but in highly cited journals that, moreover, have far greater stringency in their quality requirements. We also recommend that, to preserve the reputation of journals, their editors subject manuscripts to a plagiarism-detection program and that the penalties to authors for detected plagiarism be severe. Adèle Thomas and Gideon P de Bruin are professors in the department of industrial psychology and people management at the University of Johannesburg. This is an edited version of their article in the South African Journal of Science (2015), 111(1/2). Go to mg.co.za/plagiarism1302 for the full article. Creating opportunities In a written response to the M&G Uber says it is a “technology company connecting riders to drivers in the area”. “Uber is bringing economic opportunity to thousands of independent local business owners, who would traditionally have been salaried employees working long hours with little flexibility or freedom. “Partner drivers keep a majority of the fare, with Uber’s fee being far lower than competitors,” according to the Uber letter. “Uber complies with all applicable tax laws, and pays the relevant tax in every territory it operates in. This includes corporate income tax, payroll tax, sales and use tax, and VAT. “Uber’s system is also completely cashless, bringing transparency and traceability to an industry that is typically almost entirely cashbased, and where there are often concerns of under-reporting for tax purposes.” Over 385 000 quality business readers flocking to follow the advanced business discourse of our weekly. 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WEATHERTON NYAMBEU Business Manager 1. All digital material transmitted electronically to the printer must conform to the PDF/X1-a file format. JOHANNESBURG OFFICE 2. The file must be saved as a complete, composite, press optimised PDF X1-a file and must contain all relevant elements i.e. fonts, hi-res scans, logo’s and EPS graphics embedded in the file. 3. All scans and graphics must be saved in the CMYK colour space before embedding in the PDF/X1-a file. The following files / images are not acceptable: RGB, PANTONE SPOT Colours, LAB images All separations must be colour corrected according to the hues of the European Ink Standard ISO 12647-3 or Din16536 and the “whiteness” limitations of the various newspaper substrates , eg. 48gsm local newsprint 4. All scans, digital images and graphic elements in the PDF/X1-a file must be scanned/saved with a minimum effective resolution of 300 dpi before transmission to The printer. 5. Screen Rulings 4 Colour and Mono Digital art work files should be set for screen ruling of 100LPI – 40L/cm Grey Balance densitometer reading on composite grey patch = 0.00 plus/minus tolerance. Dot Structure: Round Screen angles: Cyan 15°, Magenta 75°, Yellow 0°, Black 45° PRINTING DENSITIES Print sequence: Cyan, Magenta, Yellow, Black. 6. All digital material in the PDF X1-a format to be transmitted to the printer must first be pre-flighted and validated before transmission. This implies that the pre-flighting of the PDF/X1-a material takes place at the point of creation and the creator of the file assumes full responsibility for the validity of the transmitted file. 7. Digital advertisement material created for newspaper printing must conform to Euro Standard Newspaper ISO 12647-3 or DIN16536 specifications. Colour files are to be submitted in the CMYK colour space. Total four Colour Ink Weight (Total Ink Coverage) should comply as follows: Four-colour separations supplied for newspaper reproduction should have a total combined shadow or solid ink weight of no more than 240% with the black component at 80%. The total saturation for process colour material should be no greater than 240%. This helps compensate for dot gain and allows for maximum shadow detail with minimum ink set-off. Saturation exceeding 240% (typical commercial/heat-set specifications) will not result in darker shadows on newsprint. It simply leads to excessive set-off and causes shadow areas to fill in thus reducing printed shadow detail. email: weathertonn@mg.co.za Tel: +27 11 250 7506 Cell: +27 82 583 1251 Tel: +27 11 250 7300 CAPETOWN OFFICE Tel: +27 21 426 0802 GREY BALANCE BAR DESCRIPTION 100% K 34% K 30% C NB: REGISTER HERE 24% M 24% Y 0.90 0.90 0.90 1.10 OPERATIONAL RULES 1. Run to register 2. Take densitometric reading on black (100% K) patches (=1.10) and equalise across page; 3. Take densitometric reading on Grey Balance Patch, flashing C, M and or Y symbols indicate a colour(s) below or above tolerance; 4. Equalise grey patches across page width; 5. Continue monitoring Density and Grey Balance throughout duration of the run. 6. Visually there should be no difference between the neutrality of the 34% K patch and the 30% Cyan, 24% Yellow patch. 8. Digital files created for printing on Newsprint should ensure that the first printing tone is 3%. A dot gain compensation of 27% - 30% in the mid-tones of colour images will be applied. 9.Fonts All fonts must be embedded and subset when creating PDF files. Files created in Corel Draw, FreeHand, Illustrator that contain text must first be converted to curves / paths before being embedded in the final PDF/X1-a file document. 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The proof should simulate expected dot gain, substrate, density and ink hue values of the process colours used for newspaper reproduction. Glossy chemical proofs will not be accepted as colour tonal values dramatically differ from the printing process. MATERIAL AGENCY CONTACTS ADSEND Tel: +27 11 712 5700 ADSTREAM Tel: +27 11 729 4800 CONTACT TERANCE WINSON Sales Director email: terancew@mg.co.za Tel: +27 11 250 7300 WEATHERTON NYAMBEU Business Manager email: weathertonn@mg.co.za Tel: +27 11 250 7506 Cell: +27 82 583 1251 JOHANNESBURG OFFICE Tel: +27 11 250 7300 CAPETOWN OFFICE Tel: +27 21 426 0802 6 Mail & Guardian Print Rate Card 2015 Terms and conditions 1. The advertiser agrees to be bound by these terms of acceptance with respect to all or any publications whose advertising is owned or managed by M&G Media Ltd (the M&G) and further agrees that it shall be bound by the provisions of the M&G’s rate card (the rate card) for the publication in question as it pertains to all matters set out therein including but not limited to the rates for advertisements, technical specifications, material requirements, submission deadlines and cancellation deadlines and cancellation conditions. 2. All copy for advertisements/advertorials is subject to the approval of the M&G, which also reserves the right to decline or cancel any advertisements/advertorials or series of advertisements/advertorials. 3. No responsibility will be accepted by the M&G for loss arising from typographical or other errors. The M&G’s responsibility is limited to industry-standard scanning and printing quality. The M&G is not responsible for any apparent discrepancy in this regard and advertisers are not exempt from liability for the full insertion price reflected on orders and/or copy instructions, should an error have occurred. 4. It is an advertiser’s responsibility to supply material suitable for space bookings by the M&G’s copy deadlines as set out in the rate card for the publication in question. If copy is not forth coming, the M&G has the right to make up copy for space booked. Furthermore, the cost of making up the material will be debited to the advertisers. 5. The M&G accepts no responsibility for incorrect material supplied. 6. the M&G will use its best endeavours to place the advertisement correctly as requested by the advertiser but will not be liable for any loss of profits or damages suffered by the advertiser as a result of its failure to do so and any failure in this regard will not entitle the advertiser to withhold payment of the account rendered in any respect. The M&G shall be exempt from any liability arising from force majeure or where performance of its obligations is prevented by circumstances outside its control. 7. Although an enquiry service number may be supplied, this in no way forms part of the contract. The M&G are not responsible for an omission or an enquiry number, nor the failure to supply the advertiser with enquiries. The advertiser may not, in any way, hold back payment or part thereof should the enquiry number service, for whatever reason, not be supplied. 8. Although every effort will be made to place advertisements/advertorials/insertions in requested positions, no guarantees can be given. The placement of advertisements/ advertorials/insertions is at the sole discretion of the editor. A guarantee of position is subject to a surcharge being paid by the advertiser as required by the publication in question, otherwise no guarantees will be given Cancellation 9.1 Verbal cancellations will not be valid; only a written cancellation confirmed by the the M&G will serve as notice. In the event of termination of this agreement for any reason whatsoever, the M&G shall forthwith remove all advertisements that may appear in/on M&G print and online. 9.2 No cancellations will be allowed in the week of publishing. If the advertiser insists in cancelling the advert/s on a Monday or Tuesday in the week of publishing for whatever reason a hundred (100%) percent cancellation fee will be charged. If the advertiser insists in cancelling the advert/s on a Wednesday or Thursday in the week of publishing for whatever reason a hundred (100%) percent cancellation fee will be charged. 9.3 Cancellation - Contracts Cancellation by the advertiser will only be effected through the submission of a written cancellation notice, which must reach M&G within a thirty (30) business day period before the effective cancellation date, with all placements booked to run beyond the cancellation date subject to hundred (100%) percent of all future / remaining rates that would have been paid by the advertisers to M&G in respect of a specific advertising campaign. The claim shall remain liable for all rates due for the period to such cancellation. Should the advertiser insist on a waiver of the cancellation notice period, i.e. immediate cancellation of the campaign, M&G will be entitled to hundred (100%) percent of the originally booked campaign. 10. Series rates quoted apply only to confirm orders and insertions must be taken up within a 12 (twelve)- month period unless otherwise arranged. Where the number of insertions does not justify the series rate, a surcharge will be made. Series rates are subject to rate increases that may be announced from time to time. 11. Should the M&G agree in its sole discretion to make up, or complete, an advertisement for an advertiser, then all the M&G production costs will be for the account of the advertiser as per the M&G’s advertiser service rates. This includes all photography and layout expenses. 12. All amounts payable are due simultaneously with the confirmation or order, save where the M&G has approved, in writing, an account for the advertiser, in which event. 13.1 Payment is required within 30 (thirty) days from date of statement, unless otherwise agreed in writing; 13.2 the M&G reserves the right to suspend services if payment is not received on due date. 13.3 Nothing herein contained shall be interpreted as obliging the M&G to afford the advertiser any indulgence to effect payment after due date. 13.4 All overdue accounts will bear interest at an interest rate being, if the National Credit Act 2005 (NCA) applies to this agreement, the maximum permitted interest rate as determined by the NCA or any regulations thereto, or otherwise the rate of 2% (two percent) per month, which interest shall be the interest to be capitalised monthly, subject to the provisions of the NCA and its regulations, if applicable; 13.5 In the event of the M&G instructing its attorneys to collect any amounts, all legal fees and collection charges, determined as the maximum permitted fees and charges in terms of the NCA and its regulations. If the NCA, 2005 (NCA) applies to this agreement, or otherwise a collection commission of 20% (twenty percent) of the amount outstanding, tracing agents’ fees, and legal fees as between attorney and advertiser, shall be borne by the advertiser. 14. Once an account has been handed over for collection, all payments made shall firstly be allocated towards such collective/tracing fees and charges, thereafter to interest and finally to capital. 15. A certificate under the hand of any director, manager or account of the M&G whose valid appointment need not be proved by the M&G, in respect of any indebtedness of the advertiser to the M&G or in respect of any other fact, including but without limiting the generality of the aforegoing, the fact that professional publishing services were rendered shall be prima facie-evidence of the advertiser’s indebtedness to the M&G and prima-facie evidence of such other fact and prima-facie evidence of the service rendered, for inter alia the purpose of summary judgement. 16. In all cases where the advertiser uses the postal service or any other services to effect payment, such service shall be deemed to be the agent of the advertiser. 17. Where an advertiser is a company, close corporation, partnership or other legal entity, whether or not the liabilities of the entity exceed the assets either at the time of entering into the agreement or on publication, the authorising individual who signs any order as contemplated herein shall hereby bind himself/herself as co-principal debtor, in solidum, for the due and punctual payment of all amounts and sums of money that may now or at any time hereafter be or become due as a result of this contract with and shall bind himself/herself to the provisions of these terms of acceptance, mutatis mutandis. 18. The advertiser agrees that these terms of acceptance constitute a valid contract with the M&G and certifies that all information given herein by him/her/it to the representative of the M&G is true and correct. 19. This agreement is governed by South African law and is subject to the jurisdiction of the South African courts. The M&G is allowed to institute legal proceedings for the recovery of any amount owing hereunder in the magistrate’s court of any district that by virtue of Section 28 of the Magistrate’s Court Act has jurisdiction over the advertiser, but this does not preclude the M&G at its own discretion from instituting legal proceedings in the Supreme Court of South Africa that has jurisdiction over the advertiser. 20. All terms and conditions relating to the services are set out herein. All other terms and conditions are excluded unless agreed to in writing by the M&G and no other conditions, warranties or representations, whether oral or written, express or implied by statute or otherwise shall apply hereto. 21. No concession, latitude or indulgence allowed by the M&G to the advertiser shall be construed as a waiver or abandonment of any of its rights hereunder. 22. In the event that any of the terms of these terms of acceptance are found to be invalid, unlawful or unenforceable, such terms will be severable from the remaining terms, which will continue to be valid and enforceable. Technical Specifications: Production Specifications Ad material should be supplied by ISDN through the following systems: Websend, Pagestore or FTP. PDFs supplied should be PDF/X-1a newspaper compliant. Highresolution PDFs and JPGs to be supplied. No open files please. Proofs Proofs that accurately represent the tone values of the final material must be supplied. They should be printed on standard newsprint and must conform to these standards and specifications. Supplied proofs can only be considered as such if they are produced in a manner that truly represents the coldset printing process. Prints that have not been correctly adjusted cannot be considered as contract colour proofs. All proofs must include a recognised colour control strip to allow the proofing operatior to be assessed for colour balance, dot gain, slur and trapping. By agreement with your printer, electronically generated proofs, that conform to colour management techniques, may be acceptable Booking deadlines: Material deadlines: Main body, Friday, Business – Main body, Friday, Business – Thursday a week prior to publication Tuesday in the week of publication Supplements: Booking deadlines 4 pages – Tuesday a week prior to publication 8 pages – Two weeks prior to publication 12 pages and more – one month prior to publication Material deadline: Friday prior to publication date Africa’s Best Read. www.mg.co.za CONTACT TERANCE WINSON Sales Director email: terancew@mg.co.za Tel: +27 11 250 7300 7 Mail & Guardian Print Rate Card 2015 Online rate card TRAVEL WEATHERTON NYAMBEU Business Manager PROPERTY TENDERS DATING LOGIN/REGISTER LEADERBOARD | 728X90 | STANDARD: R350 CPM RICH MEDIA: R400 CPM email: weathertonn@mg.co.za Tel: +27 11 250 7506 Cell: +27 82 583 1251 JOHANNESBURG OFFICE JOBS NEWS OPINION BUSINESS ARTS & CULTURE EDUCATION SCI-TECH MULTIMEDIA SPECIAL REPORTS NEWS NATIONAL AFRICA WORLD ENVIRONMENT SPORT HEALTH DATA AMABHUNGANE IN THE PAPER ZAPIRO PARTNERS Search SEARCH Tel: +27 11 250 7300 CLOSE AD CAPETOWN OFFICE Tel: +27 21 426 0802 BILLBOARD | 970 X 250 | STANDARD: R450 CPM RICH MEDIA: R500 CPM Demographic OUR READERS COMPRISE OF: Professionals, entrepreneurs/business owners and top managers from a number of sectors; finance, professional services, information technology, communication, education services and public administration. 69 31 % 18 – 24 HALF PAGE UNIT % 25 – 34 35 – 44 45 – 54 300 X 600 55 – 64+ 9% 23% 23% 22% 23% Banner rates & sizes STANDARD: R350 CPM RICH MEDIA: R400 CPM Home Pag e Takeover ONLINE AD RATES 2015 BANNER SIZE COSTING Homepage takeover All elements on the page, Wallpaper, 300x600, 300x250, 728x90 R60 000 Fri,Sat & Sun Homepage takeover All elements on the page, Wallpaper, 300x600, 300x250, 728x90 R35 000 Per day from Mon-Thu Section takeover All elements on the page, Wallpaper, 300x600, 300x250, 728x90 R20 000 Per days, Fri,Sat & Sun Top article takeover All elements on the page, Wallpaper, 300x600, 300x250, 728x90 R30 000 Per day Multimedia TITLES COSTING PER PAGE ELEMENTS Pimples sponsorship R10 000p/m 30 sec preroll ad with clickthrough URL Weekend 101 sponsorship R10 000p/m 31 sec preroll ad with clickthrough URL Combo R15 000p/m 32 sec preroll ad with clickthrough URL All multimedia R20 000p/m 33 sec preroll ad with clickthrough URL MID PAGE UNIT 300 X 250 STANDARD: R350 CPM RICH MEDIA: R400 CPM CONTACT 8 Mail & Guardian Print Rate Card 2015 Social media IN THE NUMBERS 293 000 TERANCE WINSON Sales Director Posts can go out 4 times a day with a guaranteed reach. 327 000 A tweet is 140 characters, including links. A Facebook post should not have more than 80 words. x4 posts @ R10 000 All tweets must link back to the M&G website! x4 tweets @ R10 000 Monthly amount of people the post will reach on average: 120 000 email: terancew@mg.co.za Tel: +27 11 250 7300 The amount of time people see the tweet per month: 7,7 Million Client tweets Double package for R17 000 WEATHERTON NYAMBEU Business Manager email: weathertonn@mg.co.za Tel: +27 11 250 7506 Cell: +27 82 583 1251 Tweets Links back to the M&G Site Mobi ALL BANNER SIZES R250 CPM Tel: +27 11 250 7300 FEATURE PHONE: 112x30, 167x30, 215x34, 300x100 Maximum file size: 10kb CAPETOWN OFFICE SMARTPHONE 300x250, 305x64, 320x50 Maximum file size: 35kb JOHANNESBURG OFFICE Tel: +27 21 426 0802 Tablet packages PACKAGES COSTING PER PAGE Sponsorship 7000 EDITIONS 1 HP Skins, “Brought to you by” & Full page CREATIVE Two banners, 239px wide x 768px high each DESCRIPTION Sponsorship 6300 2 HP Skins, “Brought to you by” & Full page Brought to you by, 1024px wide x 768px high Sponsorship 5600 3 HP Skins, “Brought to you by” & Full page Fullpage, 1024px wide x 768px high Sponsorship 5000 4 HP Skins, “Brought to you by” & Full page Full page 5000 1 Fullpage, 1024px wide X 768px high Full page 4500 2 Fullpage, 1024px wide X 768px high Full page 4000 3 Fullpage, 1024px wide X 768px high Full page 3500 4 Fullpage, 1024px wide X 768px high Full page 3000 4-12 Fullpage, 1024px wide X 768px high Full page 2500 13-24 Fullpage, 1024px wide X 768px high Full page 2000 25-36 Fullpage, 1024px wide X 768px high Full page 1500 36+ Fullpage, 1024px wide X 768px high Contact Details TERANCE WINSON Sales Director email: terancew@mg.co.za Tel: +27 11 250 7300 RAJEEV JUMANI Business Development Manager: Digital email: rajeevj@mg.co.za Tel: +27 11 250 7480 Cell: +27 82 661 1810 DYLAN MAIER Key Account Manager email: dylanm@mg.co.za Tel: +27 11 250 7397 Cell: +27 83 412 9257 CAPETOWN OFFICE Tel: +27 21 426 0802
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