1. business and industrial
2. advertising and marketing
3. marketing

January 15 Vapotherm Distributor Style Guide Guidelines for logo placement, printing, and use of Vapotherm marketing materials V a p o t h e r m I n c . -­‐ 2 2 I n d u s t r i a l D r i v e E x e t e r , N H 0 3 8 3 3 -­‐ w w w . v t h e r m . c o m Vapotherm Distributor Style Guide International Distributors may use and print all Vapotherm produced, current marketing material available. Any distributor print or electronic created material that includes Vapotherm products, service, trademarks or brands must be made available for review by Vapotherm’s Marketing, Clinical, and Regulatory Departments. Written approval is required before distribution of such material to sales reps, customers or other parties.
1 V a p o t h e r m I n c . -­‐ 2 2 I n d u s t r i a l D r i v e E x e t e r , N H 0 3 8 3 3 -­‐ w w w . v t h e r m . c o m Vapotherm Distributor Portal Vapotherm has created an online resource from which distributors can download marketing collateral, photos, and logos. The Vapotherm Distributor Portal also houses webinars, presentations, and sales aids. Access to the Portal is on a permission basis, and can be requested from marketing@vtherm.com. Distributor Logo Placement Distributors may place their logo on Vapotherm Marketing material, in accordance with the following guidelines: •
Distributor logo should not be placed over the Vapotherm logo •
Distributor logo should be placed on existing white space o Content layout should not be altered to create additional white space •
The Vapotherm logo should not be moved from its original placement •
The Vapotherm logo should not be shrunk, enlarged, stretched, or altered in any way •
Distributor logo should be proportionate to Vapotherm logo •
Distributor logo should not be placed over content Requests for editable files for which to add logos can be requested from marketing@vtherm.com. If you would like to send your logo in to be placed on marketing material, email marketing@vtherm.com. Translated Materials Available Vapotherm has the following marketing collateral available in French, Italian, German, Spanish, Polish, and Korean: •
Precision Flow Brochure •
NICU Pocket Guide •
NICU Frequently Asked Questions 2 V a p o t h e r m I n c . -­‐ 2 2 I n d u s t r i a l D r i v e E x e t e r , N H 0 3 8 3 3 -­‐ w w w . v t h e r m . c o m •
PICU Pocket Guide •
Prong Size Matters (collateral to highlight Vapotherm small prong cannulas) Digital copies of these materials can be downloaded from the Vapotherm Distributor Portal. To print copies locally, request High Res Printer Ready files from marketing@vtherm.com. Additional languages and documents may be added on as needed basis. The Vapotherm Distributor Portal will always have the current version of files and languages available. Marketing Collateral Printing Specifications To ensure that the Vapotherm brand is accurately represented, the following specifications are to be met when printing collateral: •
All collateral is to be printed in 4 Color Process (CMYK) •
Two page documents should be printed single sheet, double sided •
All marketing/data sheets (single page) are to be printed on 100lb gloss text •
All booklets should be printed on 100lb gloss text, saddle stitched •
Exception: The Precision Flow Brochure is to be printed on 100lb gloss cover Request High Res Printer Ready files from marketing@vtherm.com. Creation of Original Marketing Materials Distributors may create their own marketing material at their discretion. All distributor created marketing material must be reviewed and approved by Vapotherm Marketing, Regulatory and Clinical departments for product and clinical claim accuracy. Guidelines for distributor created marketing material: 3 V a p o t h e r m I n c . -­‐ 2 2 I n d u s t r i a l D r i v e E x e t e r , N H 0 3 8 3 3 -­‐ w w w . v t h e r m . c o m •
Only use product and clinical claims that have been approved for use by Vapotherm. Use Vapotherm-­‐created marketing material to draw product and clinical claims from. •
Placement of the Vapotherm logo should be on white space either at the top or bottom of the marketing material. The Vapotherm logo should not be obscured, stretched, skewed, or color changed. •
Submittal of marketing material for approval should be in English. Use of Images Vapotherm has made a selection of product and patient images available for use on the Vapotherm Distributor Portal. All pictures located on the portal are downloadable, copyright cleared and may be used to enhance distributor marketing material. These photos may not be altered in any way without prior permission. Permission can be requested from marketing@vtherm.com. Distributors may use their own product and patient photos providing they do not contradict product labeling guidelines and follow applicable patient privacy local regulations Refer to the Precision Flow Operators Manual for information on product use, indications, and contraindications. Email marketing@vtherm.com with any questions about acceptable images. Vapotherm Trademarks Proper use of Vapotherm® trademarks is essential to maintain exclusive right to the product names, logos and slogans, which identify the company. The trademarks can be best protected by using them consistently and in the correct form, and by ensuring that they are always identified in written communications. To help protect legal rights, the Vapotherm® corporate logotype should always be followed by a “®” which means it is currently registered with the U.S. Patent and Trademark office. On advertising materials, repeated usage of the “®” may clutter 4 V a p o t h e r m I n c . -­‐ 2 2 I n d u s t r i a l D r i v e E x e t e r , N H 0 3 8 3 3 -­‐ w w w . v t h e r m . c o m copy and can appear less frequent as long as the symbol appears with the first use of the registered trademark. A “™” trademark is a symbol that identifies and distinguishes a company’s products from other companies’ products when the trademark is still in the process of being registered with the U.S. Patent and Trademark office. The following terms are registered trademarks of Vapotherm®: •
Vapotherm® •
Precision Flow® •
HFT™ The above HFT™ trademark is an abbreviation of High Flow Therapy which is not a legal term trademarked by Vapotherm®. Email marketing@vtherm.com with any questions regarding the Vapotherm Distributor Style Guide. 5 V a p o t h e r m I n c . -­‐ 2 2 I n d u s t r i a l D r i v e E x e t e r , N H 0 3 8 3 3 -­‐ w w w . v t h e r m . c o m