1. education

Chalkbeat
Media Kit
Education news. In context.
For more information, contact Frank Rowe at frowe@chalkbeat.org or (303) 446-4934
“What you’re doing...is enormously
powerful. Much more powerful than
the daily fare in the newspaper. And
in that respect, what you’ve done
has made the process better, richer.
I’ve learned from it.“
Joel Klein,
CEO, Amplify; former New York City schools chancellor
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“Quality reporting in education is
incredibly important—and Chalkbeat
plays a key role in helping all of us
understand the rapidly changing
landscape in Colorado. Chalkbeat
is a daily must-read.”
Bill Kurtz,
CEO, DSST Public Schools; Denver, Colorado
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COLORADO
INDIANA
TENNESSEE
NEW YORK
Chalkbeat provides daily education news and context to the country’s most
influential educators, administrators, and decision-makers. Our readers are
thought leaders and opinion makers with deep ties in the nation’s most active,
influential school districts. Launched in 2014 with four locations so far and
more to come soon, we have the fastest-growing audience in education.
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ABOUT OUR READERS
Chalkbeat readers are at the center
of the education conversation.
“I consider Chalkbeat a fantastic tool to
keep abreast of a wide range of issues
in real time.
I find myself using Chalkbeat to do
my job and often send articles to the
principals we support! ”
26% Education nonprofit leader/employee
22% Teacher
Lynette Guastaferro,
16% Principal/school administrator
Teaching Matters Executive Director
8% Parent
6% Education researcher
6% Policymaker
14% Other, such as city education department officials,
advocates, education consultants and lobbyists
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ABOUT OUR READERS
Our readers are highly influential when it
comes to education issues.
88% of Chalkbeat readers say, “Friends and
colleagues often ask my opinions about education
“If you are interested or affiliated with an
news and current affairs.”
educational organization, you have to
read Chalkbeat’s coverage on education.
71% of Chalkbeat readers say, “I am often the first
Chalkbeat is great because of its simplicity
person in my professional circle to know about
— not that they are simple writers, but
developments in education news and current events.”
that they write in a way which allows
anyone to understanding what is going
94% of readers post about education on Facebook,
20% post multiple times a week and 72% of our readers
on in the education world. I can share their
are active in Facebook groups about education
stories with all levels of an organization.”
94% of principals and administrators said they had
Guy Belville,
“Discussed something [they] read in Chalkbeat with
CFO of Cherry Creek Schools
teachers or other administrators in the last month”
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ABOUT OUR READERS
Our readers have significant
purchasing power at their
school and district levels...
… as well as buying power
as individual consumers
and parents.
Education
47% of our readers make
spending decisions at their
organizations, schools
80% have a
16.5% have a
graduate degree
bachelor’s degree
Income
and districts
Across our bureaus, these district
$50,000 - $99,999
34%
$100,000 - $149,999
26%
$150,000 - $199,999
14%
$200,000 and above
17%
leaders control budgets that total
Our readers said they would do these things in the next year:
more than $25 billion. And that’s
Choose a school for my child
24%
not including state funding or the
Rent a new home
13%
budgets of our nonprofit leaders.
Buy a new home
12%
Look for a tutor
7%
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ABOUT OUR READERS
Chalkbeat readers are the savviest professionals and learners who
are actively looking to build their knowledge and careers.
Chalkbeat readers plan to do the following things in the next year:
34% Take an education course
25% Look for a job
See page 14 to learn more about our jobs board
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ABOUT OUR SPONSORS
Our sponsors include leading companies, service providers,
and institutions across the education field.
Assessment and curriculum tools:
41%
Associations and unions:
29%
Districts, schools and charter management organizations:
15%
Continuing education, training and development:
6%
Education advocacy and nonprofit organizations
5%
Other*:
4%
A few of our sponsors:
*Public relations firms, textbook publishers, conferences and events.
Our sponsors say:
“Our admission department approaches recruitment
strategically and Chalkbeat fits in our marketing mix by
providing target visibility for open houses and graduate
level programs to prospective students."
Amy Greenstein,
Director of Admissions at Bank Street Graduate School of Education
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ABOUT OUR SPONSORS
Our sponsors turn to Chalkbeat to increase their brand power
with the most engaged education consumers.
Companies like this...
Use Chalkbeat to...
Leading continuing education
Market opportunities to current and
organizations, like Regis University
future educators interested in
and Columbia Teachers College
advanced degrees
Our sponsors say:
“Our goal is to advance
educational opportunities
Education advocacy and nonprofit
Recruit applicants for programs that
organizations, like New Leaders New
make a difference in the communities
York/New Jersey and Math for America
they serve
School districts and charter manage-
Use Chalkbeat to hire top talent and
ment organizations, like The Equity
promote their schools to parents
Project and STRIVE Preparatory
involved in the school choice process
for all of Indiana's kids and
sponsoring events hosted
by Chalkbeat provides us
with targeted visibility to
key constituencies.”
Curriculum, instruction and
Use Chalkbeat to promote their brands,
assessment providers, like LightSail
introduce new technology-based
and Curriculum Associates
products, and support direct sales
Tosha Saylers,
Director of Outreach & Communications, Institute for Quality Education
efforts in targeted markets
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ABOUT OUR OFFERINGS
Chalkbeat offers four main sponsorship opportunities.
Websites
Email
Newsletters
Events
Jobs Board
Since launching Chalkbeat in 2013,
Every day each of our bureaus sends
Since launching Chalkbeat, we’ve held
Our jobs board reaches job seekers
we’ve grown our readership by 140
out an e-mail newsletter called Rise &
many events including panel discussions
and employers in all four of our
percent. In 2014, we averaged 106,000
Shine that rounds up the education
on the Common Core and teacher
bureaus, and in Chicago and
unique visitors per month. For 2015,
news headlines from across the region
evaluations, and happy hours where our
Pennsylvania through partnerships.
we’re on track to almost double that.
and also highlights Chalkbeat’s reporting.
readers can network and introduce their
Across our bureaus, we have more than
friends to Chalkbeat.
In 2014, employers posted more than
In 2014, our sites averaged 340,000
9,400 subscribers and our average
pageviews per month. For 2015, we’re
open rate is 38.8%, significantly higher
on track to increase that average by
than industry standard for media and
almost 75,000.
publishing.
Visit our sites at :
Sign up for our e-mail newsletters:
Find events near you:
Check out our jobs board:
New York: ny.chalkbeat.org
New York: ny.chalkbeat.org/newsletter
New York: ny.chalkbeat.org/events
New York: nyjobs.chalkbeat.org
Colorado: co.chalkbeat.org
Colorado: co.chalkbeat.org/newsletter
Colorado: co.chalkbeat.org/events
Colorado: cojobs.chalkbeat.org
Indiana: in.chalkbeat.org
Indiana: in.chalkbeat.org/newsletter
Indiana: in.chalkbeat.org/events
Indiana: injobs.chalkbeat.org
Tennessee: tn.chalkbeat.org
Tennessee: tn.chalkbeat.org/newsletter
Tennessee: tn.chalkbeat.org/events
Tennessee: tnjobs.chalkbeat.org
1,600 jobs and more than 20,000
people visited the jobs boards.
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ABOUT OUR OFFERINGS
Websites
Prices vary depending on size and
Leaderboard: 728 x 90
length of sponsorship. You can
invest in one market, multiple
markets, or the entire network.
Our websites are also optimized
for our growing mobile audience.
Medium Rectangle:
300 x 250
Easy to read and navigate, Chalkbeat websites are graphically attractive,
updated throughout each day, and a popular destination for regular
readers and unique visitors. We limit the number of advertisements to
Mobile: 320 x 50
three on the homepage and one on article pages to ensure a positive
reader experience and maximum exposure for sponsors.
Visit our sites at :
ny.chalkbeat.org | co.chalkbeat.org | in.chalkbeat.org | tn.chalkbeat.org
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ABOUT OUR OFFERINGS
Email Newsletters
Every morning, Chalkbeat sends out Rise & Shine newsletters to our most
engaged readers. We round up the major education news headlines of
the day from across local news sources and also highlight Chalkbeat’s
coverage of education issues.
For top-of-the morning, top-of-mind exposure to a loyal audience of
educational professionals, we offer sponsorships in our e-mail newsletter
that link directly back to your website.
Prices vary depending on size and length of sponsorship. You can invest
in one market, multiple markets, or the entire network.
“Rise & Shine is one of the first things I
read in the morning and it helps direct
me to what I need to read that day.”
Reshma Singh,
Former executive director, Partnership for Educational Justice
Sign up for our e-mail newsletters: ny.chalkbeat.org/newsletter | co.chalkbeat.org/newsletter | in.chalkbeat.org/newsletter | tn.chalkbeat.org/newsletter
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ABOUT OUR OFFERINGS
Events
Readers rave about Chalkbeat's events — social and learning opportunities
where diverse groups converge to network, share ideas, and find their
next team member and newest cause. They include panel discussions
and presentations by educational leaders on the most pressing topics
in today’s education debate as well as social hours celebrating key
milestones in the education calendar, like the end of the school year.
What we can do for you to amplify
Chalkbeat Indiana bureau hosted a
During the school board election in
Chalkbeat happy hour where attendants,
October 2014, Chalkbeat Indiana held
like Betsey Wiley, were asked to
the only event that gathered all 10
described their school year so far in
school board candidates for a discussion
Send out event announcements to our readers that include your
messaging and logos
three words. Wiley is the president of
on the issues facing Indianapolis Public
Hoosiers for Quality Education, whose
Schools. Event sponsor WFYI, a local
Promote the event and its sponsors with written content on our website
organization sponsored the event.
public television station, videotaped and
your brand or message:
Incorporate sponsor logos and messaging into our event materials
aired the event afterward. More than 100
Invite sponsors to display or hand out marketing materials at the event
people attended.
Acknowledge and thank sponsors during the event
Find events near you: ny.chalkbeat.org/events | co.chalkbeat.org/events | in.chalkbeat.org/events | tn.chalkbeat.org/events
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ABOUT OUR OFFERINGS
Jobs Board
One quarter of Chalkbeat readers plan to look for a job in the next year,
Post a job
and 31% of readers are looking to hire an employee in the next year.
Chalkbeat’s Jobs Board spans our four markets as well as our partner
The savviest education recruiters rely on the Chalkbeat jobs board to
sites in Chicago and Philadelphia. Whether you’re looking to hire locally,
connect with the best, most engaged candidates in education. They
or recruit from a national pool of candidates, we can help.
post jobs at schools — openings for teachers, principals, school nurses,
You can purchase:
and psychologists. And jobs at education organizations — executive
• A single 30-day job posting for $95 that appears on all our jobs boards
directors, program managers, policy analysts, HR staff, and more.
• A bulk pack of five 30-day job postings for $380 that appears on all our jobs boards
• A featured job posting for an additional $95 that appears on each site you’d like to feature it on
Our most posted jobs in 2014
Executive Director
Dean of Students
Policy Analyst
Program Manager
Human Resource Manager
Teacher
School Nurse
Supplement your posting with a targeted sponsorship
Want to announce an application deadline for your education program,
or build brand awareness with the talent pool that’s drawn to Chalkbeat?
For organizations looking to maximize their visibility beyond individual
job postings, Chalkbeat also offers display advertisements on our jobs
board pages.
Principal Campus Director
Operations Coordinator
School Psychologist
Check out our jobs boards: nyjobs.chalkbeat.org | cojobs.chalkbeat.org | injobs.chalkbeat.org | tnjobs.chalkbeat.org
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Guidelines
Leaderboard: 728 x 90
Mobile: 320 x 50
Medium
Rectangle:
300 x 250
A note about editorial independence:
Chalkbeat does not accept grants or sponsorships
unless the donor/sponsor agrees to respect our
editorial independence.
Editorial independence means that when we make
journalistic decisions, we consider only our mission
and our editorial judgment — not the needs or desires
of grant-makers or sponsors, and not advocacy goals.
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Contact
We are excited to work with you to create a package that fits
your marketing plan and your budget. Please contact:
Frank Rowe
Director of Sponsorships
(303) 446-4934
frowe@chalkbeat.org
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