2015 MEDIA KIT www.chicagonorthwest.com VISITOR GUIDE 2015 MEDIA KIT The official Chicago Northwest Visitor Guide is the most comprehensive source for visitors planning where to stay, play, eat or meet! Put your advertising dollars to work and help make sure Chicago Northwest visitors don’t miss your business! This is an annual publication with a one year shelf life. Next issue Spring 2016 so don’t miss out on the opportunity to create a visual impact with potential customers. Reserve your space today! Issue: Spring 2015 Distribution: 120,000 ChicagoNorthwest.com Points of Distribution: -- 110 locations in Chicago Northwest and O’Hare market -- 11 official Tourist Information Centers -- O’Hare Airport, Union Station, Gurnee Mills, McCormick Place, Chicago Cultural Center and Michigan Avenue Water Works -- 1,000 fulfillment packets to interested travelers -- Meetings & event information desks as requested -- 2,000+ downloads of interactive guide from www.chicagonorthwest.com -- Tourist information distribution points in the following feeder cities: -- Milwaukee -- St. Louis -- Indianapolis -- Southeastern Michigan Featured Partners: -- Hotels -- Restaurants -- Attractions -- Retail partners -- Service/Supply partners -- Visitor Services ADVERTISING RATES Display Ads Full Page $3195 1/2 Page $1995 2/3 Page $1195 1/3 Page $595 Premium Positions Back Cover $4995 Inside Front Cover $3995 Inside Back Cover $3995 Opposite Inisde Front Cover $3495 Advertising Deadlines Space and Materials Monday, March 23, 2015 Publication Date June 2015 Invoice Date Invoices will be sent upon receipt of a signed contract. Full payment is due within 30 days of invoice date. Please follow the guidelines below when preparing your ad for print in the visitor guide. Any additional questions should be directed to Christina Mitchell at cmitchell@chicagonorthwest.com, or call 847.490.1010. ADVERTISING OPTIONS Full Page Ad Half Page Horizontal Ad 1/3 & 2/3 Page Ad BLEED 9"W x 11.5"H NO BLEED 8.5"W x 11"H 2.33"W x 4.5"H 2.33"W x 4.375"H 8.5"W x 10.875"H TYPE SAFE AREA 8"W x 10.5"H 7.5"W 7.5"Wxx4.375"H 4.5"H 4.915"W 4.195"Wxx4.375"H 4.5"H AD SPECIFICATIONS AND REQUIREMENTS You may provide your ad on: You may provide your ad on: Fonts must be included on the disc as: -- CD or DVD -- Email Alyssa Ullo at -- Postscript Level 1 or 2 -- Any true type fonts should be converted to outlines or paths aullo@chicagonorthwest.com aullo@chicagonorthwest.com Using one of the following software programs: -- Adobe Creative Suite CS3 or newer (must provide all native files including fonts and linked images) or a high-resolution, print-ready pdf -- A printed sample ad must be included with any file on disc We do not accept files created in: -- Pagemaker, Publisher, Powerpoint, Microsoft Word, Microsoft Excel, Adobe InDesign CS2 or any Windows document Art files: -- Colors must be converted to CMYK -- No rich black text -- Rich black fills 100% black/40% cyan -- Any art used in the ad must be included on the disc as a .tif or .eps file -- PDF files can be submitted as long as they are high resolution, but keep in mind that we cannot change these files if needed -- When generating PDFs, the compression setting should have no boxes selected and in the advanced section, select distill with prologue.ps/epilogue.ps. Also select device independent (more accurate) for color conversion -- Files must be submitted with a resolution of 300 dpi for color and grayscale images -- A resolution of 1200 dpi must be used for lineart images -- Art obtained from a website is usually 72 dpi and is not appropriate for printing. Please do not attempt to increase a 72 dpi image up to 300 dpi as it will severely compromise image quality -- Digital cameras usually offer low resolution files that will appear grainy and should not be submitted -- Art should be the size needed for the ad or larger. When small files need to be enlarged they degrade in quality and should not be submitted ENHANCED ADVERTISING 2015 MEDIA KIT For additional enhanced advertising and sponsorship information, please contact Christina Mitchell at cmitchell@chicagonorthwest.com, or call 847.490.1010. WEBSITE SPONSORSHIP: Video Clip Homepage Banner Ad $500 per month > 935 pixels x 100 pixels > Link to your website > Click-thru report when month is completed Listing Page Ad $350 per month > 708 pixels x 220 pixels > Link to your website > Click-thru report when month is completed Tile Ad $250 per month > 200 pixels x 200 pixels > Link to your website > Click-thru report when month is completed $500 Featured on our website home page then moved to our video gallery. Produced by Rockit Projects, the 1 minute to 1-1/2 minute videos include production and editing and are yours to keep for future promotions. Video Clip Co-op $300 Same as above but will include our logo as well as the State of IL logo so that we may assist with the cost of production by using grant funds. 935 pixels x 100 pixels* 708 pixels x 220 pixels* 200 pixels x 200 pixels* *At 50% scale AD CONTRACT 2015 MEDIA KIT To reserve your advertising or sponsorship, please complete the Meet Chicago Northwest Advertising Contract below and fax to 847.490.1212 or email cmitchell@chicagonorthwest.com. I would like to participate in the following: INDULGE Visitor Guide AdSize:Cost: Homepage Banner Ad Month:Cost: Listing Page Ad Month:Cost: Tile AdMonth:Cost: Video Clip Co-Op: YES NO Cost: Company Name Contact Name Address City, State, Zip Contact Phone Contact Email Signature Date PAYMENT OPTIONS Payment by check Please make check payable to Meet Chicago Northwest and mail to: 1375 E. Woodfield Road, Suite 120 Schaumburg, Illinois 60173 Payment by credit card CREDIT CARD NUMBER EXP. DATE 3-DIGIT SECURITY CODE