MEDIA CONTACT: Turtle Fur Marketing Tiffany LoRe () Diana Wood ()

MEDIA CONTACT:
Turtle Fur Marketing
Tiffany LoRe (tlore@turtlefurgroup.com)
Diana Wood (dwood@turtlefurgroup.com)
802-888-6400
Turtle Fur
Snow & Outdoor Headwear & Accessories
for Men, Women, Girls and Boys
Morrisville, Vermont – Turtle Fur® has been synonymous with ski and cold weather accessories for over 30 years, but now
we’re so much more. We significantly expanded our technical performance and knit categories to include a wider range
of weights and element protection. Turtle Fur now covers all seasons and lifestyles.
Significant Expansion on our technical performance Comfort Shell™ active line
Comfort Shell™ fabric active line (formerly known as Black Turtle Collection™) now offers a full range of lightweight,
midweight and heavyweight element protection. Comfort Shell is a high performing fabric that offers:
•
High-wicking, and quick-drying
•Brushed inside for that unique Turtle Fur® next-to-skin softness
(sensitive bald heads appreciate these beanies/caps/liners)
•
High Breathability
•Anti-microbial
•
4-way stretch
•
UPF 50+ sun protection
With 37 new colors/prints and
19 new silhouettes that combine
Comfort Shell fabric with a variety
of fleeces, the line is better
designed to support a demanding
multi-season active lifestyle.
Totally Tubular™, Brain Shroud™
beanie and the new Detonator
Cap™ beanie and Backcountry
Bandana are available in ALL 37
colorways: solids, single-sided
camos and print paterns, and
double-sided prints!
Models shown wearing (L to R) Detonator Cap, Ponytail Conquest Beanie, Neckula and Brain Shroud
The Turtle Fur Group
Mail: P.O. Box 1010 Ship: 146 Industrial Park Drive
Morrisville, VT 05661 USA
Tel: 802-888-6400
Fax: 802-888-3025
Turtle Fur
Snow & Outdoor Headwear & Accessories
for Men, Women, Girls and Boys
The Ryder Cap, Biker Cap and Kingston slouch hat further expand the styles offered in the lightweight section. New
midweight offerings include Ponytail Conquest Beanie and Headcover Beanie. We’ve also added 9” extensions to our
Totally Tubular to create 2 new styles; Long Tail Totally Tubular with Polygiene or MicroFur fleece.
For extra warmth, we’ve added 5 new styles lined with fleece. Prime examples are the Deep Cover Cap for the outdoorsy
look, and the Capula™ beanie that coordinates with the existing Neckula™ and Bandula™. All are lined with Original
Turtle Fur® fleece.
See them all in Booth #1125.
Capula™
Kingston
Ryder Cap
Biker Cap
Long Tail Totally Tubular™
with Polygiene®
Headcover beanie and
Long Tail Totally Tubular™
The Turtle Fur Group
Mail: P.O. Box 1010 Ship: 146 Industrial Park Drive
Morrisville, VT 05661 USA
Deep Cover Cap and
with MicroFur™ flece Totally Tubular™
Bandula™ and Neckula™
Tel: 802-888-6400
Fax: 802-888-3025
Turtle Fur
Snow & Outdoor Headwear & Accessories
for Men, Women, Girls and Boys
Knits get a lift with additional lightweight designs
and Vermontur Knits get renamed
Turtle Fur merino wool knit hat selection just go a bit lighter with new unlined
styles for 2014-15. Ten new styles for men, women, boys and girls offers all
the performance traits of merino wool (soft, breathable, natural moisture
management) in lightweight, wear-it-every-day designs. Merinos still come
in the high performance midweight lined with fleece as well.
Mens’ lightweight Merino Wool
Artisan Handmade in Nepal continues
its tradition of working hand in hand with
cooperatives to hand knit the collection of 100%
wool hats. New style like Dragon Wagon and
Drop That look good, and leave you feeling
good too.
Artisan Hadmade wool hats made in Nepal
Formerly known as Vermontur Knits, we’ve decided to call them what they truly are… Classic Wool Ski hats. 100% wool knit
hats lined with our warmest Original Turtle Fur® fleece. Exclusive patterns in on-trend colors with several silhouettes to
choose from, including beanies, tassels, poms, earflaps, peaks and ponytails.
Classic Wool Ski Hats (formerly known as Vermontur knits)
The Turtle Fur Group
Mail: P.O. Box 1010 Ship: 146 Industrial Park Drive
Morrisville, VT 05661 USA
Tel: 802-888-6400
Fax: 802-888-3025
MEDIA CONTACT:
Turtle Fur Marketing
Tiffany LoRe (tlore@turtlefurgroup.com)
Diana Wood (dwood@turtlefurgroup.com)
802-888-6400
More choices with wool blend yarns, new lightweight lace knits, plenty of brims and lined
styles for year-round headwear options.
Morrisville, Vermont – FU-R Headwear for Fall/Winter 2014-15 commits to lightweight, midweight and heavyweight
headwear style. Over a dozen new stylish lightweight additions in the Women’s & Men’s Collections.
New lightweight hats for women and girls are perfect for
wearing all day, every day. Skull Cutie with a petite brim,
decorative wood buttons, and solid rich colors make this
hand crocheted lightweight slouch brim her go-to hat.
For more warmth, there’s Caribbean Snowfall. Colorful
earflap pom hat made of 50/50 blend of wool and acrylic,
fully lined with fleece. So cool, it’s hot – and vice versa.
Skull Cutie in lotus pink
Caribbean Snowfall in gold
The Turtle Fur Group
Mail: P.O. Box 1010 Ship: 146 Industrial Park Drive
Morrisville, VT 05661 USA
Tel: 802-888-6400
Fax: 802-888-3025
FU-R Headwear
All Day, Every Day & Fall/Winter Wear
for Men, Women, Girls and Boys
New mens’ H.O.A hat is a textured color blocking unlined knit
beanie. Makes this his perfect go-to hat. Available in Adult size, but
also fits Junoirs and Teens.
For Fall/Winter wear, there’s Carter trapper hat for him with an outer
cotton corduroy available in sandstone, ink and black, each lined
with quilted cotton and faux fur trim.
About Turtle Fur
Turtle Fur was founded over 30 years ago at the base of Mount
Mansfield in the heart of the Green Mountains of Vermont, USA,
where our family of Turtles lovingly crafted softness and warmth to
fend off the foes of winter.
Our Turtles are inspired to design unique, innovative, and constantly
evolving hats, necks, socks, gloves, clavas and more by our love for
the outdoors (and indoors), and our endless search for new and old
materials, techniques and styles.
About FU-R Headwear
Based in Morrisville, Vermont, FU-R Headwear
brand lives in the Turtle Fur Group family of
brands. FU-R is fun. You remember as a kid
how much fun you had when you made your
own ice cream sundae and you kept adding
toppings upon toppings, and then more ice
cream, then more toppings, then you took one of
your Mother’s huge kitchen spoons and dug in…
that’s FU-R Headwear. Ok, in business speak,
we love designing, making and wearing hats.
We have few rules other than making styles we
are proud of, that fit and feel wonderful, have
interesting textures, fibers and shapes, and that
are not your standard everyday boring, always
replicated, hats. Oh, and yes, we still have to
clean up when we are done.
H.O.A. in charcoal
www.turtlefur.com
Carter in black
###
The Turtle Fur Group
Mail: P.O. Box 1010 Ship: 146 Industrial Park Drive
Morrisville, VT 05661 USA
Tel: 802-888-6400
Fax: 802-888-3025
MEDIA CONTACT:
Turtle Fur Marketing
Tiffany LoRe (tlore@turtlefurgroup.com)
Diana Wood (dwood@turtlefurgroup.com)
802-888-6400
Custom Knit, Embroidery and
Heat Transfer Offerings Explode
Turtle Fur Group offers two custom hat programs with
Vermont Originals® and the Turtle Fur Performance
Headwear and Accessories for Collegiate, Team and
Greek.
Morrisville, Vermont – You provide the logo or text, we customize
the wool, fleece, or Comfort Shell™ fabric hat. A popular option for
your company or team, providing endless results.
Vermont Originals was founded in 1971 by a business professor
from Cornell and one of his students as a case study on cottage
industry for the Cornell Business School.
The main products are
100% wool hats knit in the traditional handcrafted manner by
knitters in the Northeast Kingdom of Vermont. These skills
have been handed down from generation to generation
by their mothers, aunts, cousins or sisters. In addition to
having a beautiful collection of 100% handcrafted hats,
Vermont Originals also specializes in knitting logos for
teams, schools and resorts directly into the hats.
14-15
Today Vermont Originals, as part of the Turtle Fur Group,
continues this fine tradition of Made in Vermont, USA.
Vermont Originals – www.vermontoriginals.com
###
The Turtle Fur Group
Mail: P.O. Box 1010 Ship: 146 Industrial Park Drive
Morrisville, VT 05661 USA
Tel: 802-888-6400
Fax: 802-888-3025