1. sports
2. climbing

2015
CLIMBING
WALL
SUMMIT
May 28-30, 2015
Boulder, CO
PRESENTED BY
climbingwallindustry.org
| Climbing Wall Association 1
2015
CLIMBING
WALL
SUMMIT
SCHEDULE
WEDNESDAY, MAY 27, 2015
Climbing Wall Instructor Certification Pre-Conference workshop begins
at Movement Climbing and Fitness, Boulder
THURSDAY, MAY 28, 2015
TABLE OF
CONTENTS
9:00 am – 12:00 pm
Registration Open in UMC Lobby
8:00 am – 5:00 pm
Pre-Conference Workshops
(check individual listings.)
5:00 pm – 6:45 pm
Registration Open in UMC Lobby
7:00 pm – 8:00 pm
Welcome and Keynote Address
8:00 pm – 10:00 pm
Opening Reception in Exhibit Hall
CREATING EVERYONE’S FAVORITE CLIMBING SPOTS
S I N C E
1 9 9 8
Schedule 2
About the Climbing 4
Wall Association
CWA Board of Directors 5
FRIDAY, MAY 29, 2015
6:00 am - 10:00 pm
Free Climbing at Movement Boulder
8:00 am - 10:00 am
Registration Open in UMC Lobby
8:30 am – 9:45 am
Concurrent Sessions
10:00 am – 11:15 am
Plenary
11:15 am – 12:15 pm
Walltopia International Climbing Wall
Design Contest Award Ceremony
Keynote Address 6
11:15 am – 12:45 pm
Lunch
1:00 pm – 2:15 pm
Concurrent Sessions
Pre-Conference 10
Workshops
2:30 pm – 3:45 pm
Concurrent Sessions
3:30 pm – 6:30 pm
Exhibit Hall Open
Session Descriptions 14
4:00 pm – 4:45 pm
Product Presentations
4:45 pm – 6:30 pm
Happy Hour in Exhibit Hall
Detailed Schedule 20
6:30 pm – 7:30 pm
Dinner on Your Own
6:30 pm – 11:00 pm
Paradox Sports Benefit, 80s's Theme
Opening Sponsor Reception 8
Recommended Schedules 23
Product Presentation 24
SATURDAY, MAY 30, 2015
Presenter Bios 26
8:30 am - 9:45 am
Concurrent Sessions
To Do & Climb 32
in Boulder
10:00 am – 11:15 am
Concurrent Sessions
11:00 am – 3:00 pm
Exhibit Hall Open
11:15 am – 12:45 pm
Lunch on your own
1:00 pm – 1:45 pm
Product Presentations
3:00 pm – 4:15 pm
Concurrent Sessions
4:30 pm – 5:15 pm
Closing Ceremony, Silent Auction, Raffle
5:30 pm – 6:30 pm
Dinner on Your Own
8:00 pm – 10:00 pm
Party at The Spot – Dyno Comp,
Food Truck, Beer
Restaurants in Boulder 32
Sponsors 36
Boulder & CU Maps 44
UMC & Facility Maps 45
*All programs are at University Memorial Center on University of Colorado campus,
unless stated otherwise.
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Climbing Wall Association
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COVER PHOTO COURTESY OF WALLTOPIA / BOONE SPEED
Welcome 4
Gym: Planet Granite, Portland, OR
Photo: Boone Speed
www.walltopia.com
climbingwallindustry.org
| Climbing Wall Association 3
WELCOME LETTER
Dear Colleagues,
Welcome to the Boulder! On behalf of the CWA Board of
Directors, staff, and Title Sponsor, Walltopia, and all of our
other sponsors and exhibitors, we would like to thank you for
attending the 9th Annual Climbing Wall Summit.
Our goal for the Summit is to provide you with the best
professional development opportunities that the climbing
industry has to offer. We are proud of our program this year
and know you’ll take full advantage of the offerings. The
aim of the Summit is to provide you with the professional
network, resources, tools, and education to move your
business forward.
We’ve sold out the exhibit hall two years in a row, so you
have a unique opportunity to meet the best vendors in the
industry face-to-face. It is rare to have so many excellent
vendors in one room, so we encourage you to work with
them to fulfill your equipment and service needs for the year.
This year, we are excited to offer new content to the program.
Here are some examples:
›› Youth Climbing Team Programs: Financial Models and
Case Studies
›› Results of the CWA Benchmark Survey:
Industry Compensation
›› Value of an AED Program for your Gym
›› Legal Primer for Employment and Independent
Contractor Relationships
If you would like to see something new or different next year, let us
know by filling out your conference evaluation. We value your input
and want this to be your must-attend conference every year. Enjoy!
Bill Zimmermann, CEO
Climbing Wall Association
ABOUT THE CLIMBING
WALL ASSOCIATION
CHRIS O'CONNELL
Boston Rock Gym
AARON STEVENS
Vice President
Climb Iowa
IVAYLO PENCHEV
Walltopia USA
1460 Lee Hill Rd., Unit 7
Boulder, CO 80304
(p) 720.838.8284
(e) bill@climbingwallindustry.org
(w) www.climbingwallindustry.org
78G Olympia Ave.
Woburn, MA 01801
(p) 781.935.7325 x312
(e) chriso@bostonrockgym.com
(w) www.bostonrockgym.com
Board Term Expires: 7/31/2016
329 44th Street
Pittsburgh, PA 15201
(p) 916.835.2712
(e) ivaylo@walltopia.com
(w) www.walltopia.com
Board Term Expires: 12/31/2017
The Climbing Wall Association is the voice of the manufactured climbing wall industry
and does the work no one else can do. Since 2003 the CWA has been protecting the
industry from regulation, promoting sound risk management practices, and providing
valuable benefits and services to the climbing community.
MISSION
The mission of the Climbing Wall Association is to support the growth, health,
independence, and professionalism of the climbing wall industry.
JASON NOBLE
Treasurer
Vertical Endeavors
CHRIS WARNER
Earth Treks, Inc.
CAROLYN BRODSKY
Secretary
Sterling Rope Co., Inc.
RICK VANCE
Petzl America
To join CWA, visit the info table or www.climbingwallindustry.org
Climbing Wall Association
BILL ZIMMERMAN
President & CEO
Climbing Wall Association, Inc.
3605 SE Miehe Dr.
Grimes, IA 50111
(p) 515.986.2565
(e) aaron@climbiowa.com
(w) www.climbiowa.com
Board Term Expires: 12/31/2017
BENEFITS
The Climbing Wall Association is the only trade association addressing the needs and
interests of the climbing wall industry. We serve over 400 companies in the climbing
industry and provide benefits such as:
›› Insurance Programs
›› Certification and Training
›› Product Discounts
›› Risk Management Consulting
›› Lobbying and Advocacy
›› Industry Standards Publications
›› Awareness Programs
›› Business Resources
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CWA BOARD OF DIRECTORS
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845 Phalen Blvd.
St. Paul, MN 55106
(p) 651.209.0608
(e) jason@verticalendeavors.com
(w) www.verticalendeavors.com
Board Term Expires: 7/31/2016
26 Morin Street
Biddeford, ME 04005-4413
(p) 207.282.2550 x3001
(e) carolyn@sterlingrope.com
(w) www.sterlingrope.com
Board Term Expires: 7/31/2016
700 Golden Ridge Rd.
Golden, CO 80401
(p) 303.222.9564
(e) cw@earthtreksclimbing.com
(w) ww.earthtreksclimbing.com/co/
Board Term Expires: 12/31/2017
Freeport Center M-7 PO Box 160447
Clearfield, UT 84016
(p) 801.926.1524
(e) rvance@petzl.com
(w) www.petzl.com/us
Board Term Expires: 9/30/2016
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| Climbing Wall Association 5
KEYNOTE ADDRESS:
OPENING PLENARY SESSION:
CWA POLICY SEMINAR
Tommy Caldwell is renowned as one of the
world's top big wall and adventure climbers. But
indoor climbing is at the heart of who he has
become. As a teenager the climbing gym was
his community and motivator. He spent ten years
focused on competitions and today climbing
in the gym is central to preparing him for all his
adventures.
Developments in the Regulation of the
Climbing Wall Industry
MODERATOR: BILL ZIMMERMANN
Panelists: Robert Angell, Reb Gregg, Lance Brock, John O’Brien, Rick Vance
We will discuss the policy position of the CWA in regard to licensing climbing wall
facilities, liability protections, and certain employment matters related to workplace
safety. We will also discuss the impact or possible impact of new and emerging activities and business models on the regulatory landscape. We will focus on a few case
studies: Massachusetts, Tennessee, and Colorado and the outcomes of regulatory
efforts in those states. Panelists include: Robert Angell, Attorney at Law; Reb Gregg,
Attorney at Law; Lance Brock, Climb Nashville; John O’Brien, High Point Climbing;
and Rick Vance of Petzl America.
BIO:
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AWARDS CEREMONY
Walltopia Open International
Climbing Wall Design Contest
Walltopia's Awards Ceremony will focus on the best proposals received during an
open international design contest, as well as share some of the insights and reflections of the jury members on harmonization and the future of indoor climbing. The
Walltopia Harmonized System offers a mix-and-match modular system of climbing
walls of a fixed set of elements that allow thousands of climbing wall design combinations without limiting the design and the individuality of the walls.
The system brings a healthy dose of standardization in t-nut grid, panel shape, size,
and angle, which provides an opportunity to set routes that can be shared on a
global network worldwide. More benefits are benchmark climbs which allow climbers
around the globe to compare their achievements indoors, just like outdoors, global
access to the best route setters in the world and the ability of multi-location gym operators to achieve routesetting consistency.
PHOTOS COURTESY
Tommy Caldwell began climbing
not long after he learned to walk.
When his father, a larger-thanlife bodybuilder and mountain
guide, introduced him to the
world of adventure, he handed him an eternal flame. As a
teenager, talent and passion
led Caldwell to the top of the
competition climbing and sport
climbing circuits. Soon after, as
his appetite for adventure grew,
he became obsessed with the
incredibly demanding genre of big-wall free climbing. But in
his early twenties, Caldwell was held hostage by militants in
a harrowing ordeal in the mountains of Kyrgyzstan, and then,
upon returning home, he lost his index finger in a home remodeling accident. Caldwell emerged with a renewed grit and
ability to suffer, further cultivating his legendary determination.
His subsequent free climbing accomplishments on El Capitan
– the Mecca of the pursuit – remain unmatched, and most of
his peers consider Caldwell the best all-around rock climber in
the world. Although rock climbing remains his primary focus,
his 2014 climb in the mountains of Patagonia earned Caldwell
the prestigious Piolet D’Or award (France), for the year’s finest
alpine ascent. Later in 2014, he was chosen as one of National
Geographic’s Adventurers of the Year. His well-known 2015 first
free ascent of the Dawn Wall on El Capitan has been called the
hardest rock climb in history. Recently, at the age of thirty-six,
he became one of only a handful of living recipients of the
American Alpine Club’s highest distinction: Lifetime Honorary
Membership. Caldwell is a frequent contributor to Alpinist,
Climbing, and Rock and Ice magazines, and earns his living
as a professional climber. He lives in the town where he first
learned to climb, Estes Park, Colorado, with his wife, Becca,
and their two year-old son, Fitz.
The prize pool amounts to 60,000 EUR divided evenly in two main categories – boulders and top-rope/lead walls. There will be five awarded projects in each category.
The final selections will be made by an international jury.
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THE ASCENT
NEVER STOPS.
AND NOW NEITHER
DOES YOUR INSURANCE.
OPENING SPONSOR RECEPTION
THURSDAY 8:00 – 10:00 PM
Glenn Miller Ballroom
Reach new heights with custom polices
Following our keynote presentation by Tommy Caldwell, we invite you to join us in
the exhibit hall to kick off the Summit with free food and beer!
designed specifically for climbing facilities
from SIG. Focused on developing truly modern
This year we are pleased to announce that Walltopia has once again signed on as
our Title Sponsor. Their contributions to this event have allowed us to make it even
better for 2015.
insurance products and lasting partnerships,
SIG helps empower your business while
In addition to our Title Sponsor, we are thrilled to have Element, Entre Prises, Kingdom, The Monument Sports Group, and Nicros join us as lead sponsors. Their
continued support is a cornerstone of this event.
securing its future.
Each year, the Climbing Wall Summit has continued to grow. This would not be possible without our Top Rope sponsors, Flashed, Head Rush Technologies, Perfect
Descent Auto Belay, Petzl, The Porch, Rock Candy Holds, Rockwerx, and Vertical Solutions.
If you attended a pre-conference workshop, you may have enjoyed one of these
world-class facilities: Movement Climbing + Fitness, Earth Treks Golden, or ABC
Kids Climbing.
Enjoy coffee and refreshments courtesy of our friends at Aragon Elastomers.
The CWA staff and Board of Directors would like to extend a heart-felt thank you to
our sponsors, exhibitors, and additional supporters. Without the support from these
industry leaders, we would not be able to host events like the Climbing Wall Summit.
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Climbing Wall Association
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PHOTO COURTESY OF WALLTOPIA / NICHOLAS WRAY
The Exhibit Hall is filled to capacity again this year with exhibitors from every segment
of the market. Join us in welcoming all of our exhibitors: Adidas Outdoor, Airius,
Asana, Boreal, Brewers Ledge, Cascade Crags, Dry Ice Tools, Edelrid, eGrips,
Eldorado, FiveTen, FrictionLabs, Futurist Climbing, Holdtopia, Mad Rock, Maxim,
Metolius, Misty Mountain, Motavation Volumes, So iLL, and Sterling Rope.
So you never stop what you do.
NEVER STOP.
TM
See the future today at
specialtyinsurancegroup.com
TM
TM
PROUD PARTNER OF THE
climbingwallindustry.org
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PRE-CONFERENCE WORKSHOPS 2015
ADAPTIVE CLIMBING BY
PARADOX SPORTS
Instructors: Adam Fisher & Nate
McKenzie, Paradox Sports
Paradox Sports envisions a world where
people of all backgrounds and abilities
can pursue a life of excellence through human-powered outdoor sports, regardless
of physical disability. This workshop will introduce attendees to the world of adaptive
climbing. We will start with an overview of a
variety of physical disabilities and common
adaptations for climbing. We’ll discuss
strategies for making climbing facilities accessible to people with disabilities, and the
benefits of doing so. There will be a focus
on disability awareness, as well as hands
on practice facilitating adaptive climbing
and building mechanical advantage systems for those who need them.
BUSINESS PLAN
DEVELOPMENT FOR NEW
GYMS AND NEW LOCATIONS
Instructor: Bob Richards,
Climbing Wall Advisors
This workshop is designed for anyone
interested in opening a climbing gym
or expanding their existing climbing
gym business. Part 1 of the workshop,
in the morning, will cover developing a
business plan for funding and starting
a climbing gym; part 2 of the workshop
will address expanding an existing
climbing gym into new locations.
We will begin with a general discussion of understanding your market, the
business planning process and the
business plan document. We will discuss
financing alternatives including equity
financing. We will conclude each part
with a general discussion and questions
and answers. By the conclusion of this
workshop, participants will have an understanding of the challenging process
of planning to open or expand a commercial rock climbing facility.
CLIMBING MOVEMENT:
BEGINNINGS OF A CLIMBER &
MEMBER FOR LIFE
Instructor: Aaron Stevens, Climb Iowa
Learn to create, educate and retain
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Climbing Wall Association
members through a 4-week Beginning
Movement Class and a 3-week Advanced Movement Class. Through this
session, you will discover the value of
quality instruction and how to promote
it to your customers, transforming them
into dedicated members and advocates
of your facility.
This workshop is based on a proven
structure that has been in place for the
past 6 years at Climb Iowa. This Movement Class is instrumental in creating a
climbing community in a place where it
doesn’t naturally exist.
Working in conjunction with “The SelfCoached Climber” by Dan Hague and
Doug Hunter, these classes help new
climbers progress quickly. Additionally,
the class provides an opportunity to
grow the climbing community in your
gym through weekly interaction, ultimately resulting in a well-educated and
dedicated member base.
CLIMBING WALL INSTRUCTOR
PROVIDER CERTIFICATION
Instructors: Drew Heckman &
Keith Nalepa
This certification training will provide
an overview of the CWA Climbing Wall
Instructor Certification Program for
prospective providers. The CWI program
provider course is an eight hour course.
There will be some lecture, but emphasis
will be on demonstration, practice teaching, evaluation, collaborative learning
and group discussion of the program.
We will review program policies, the curriculum, and program implementation.
A portion of the training will be spent
evaluating the provider candidate’s skills
and teaching ability, the remainder of the
course will be spent in discussion and
in training scenarios to furter develop
provider skills. We will review course flow
from successful courses and discuss
how to offer a consistent course, with fair
student evaluation, effective feedback,
and achieve a consistent international
standard of evaluation. We will also
discuss program administration, risk
management and certain requirements
providers must meet in these areas. The
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CWI Certification Program is designed
to be easily integrated into a facility’s existing staff training program if the owner/
operator qualifies as a CWI Provider.
CLIMBING WALL
INSTRUCTOR PROVIDER
CERTIFICATION RENEWAL
Instructors: David Schwab (VE),
Bill Zimmermann (CWA)
This training will provide re-certification
for expiring Providers. Some lecture,
but emphasis on demonstration, collaborative learning, evaluation and group
discussion of the program and curricula.
We will review course flow from successful courses and participate in teaching
scenarios to help prospective providers
be able to offer a consistent course, fair
student evaluation, effective feedback to
students, and a consistent program.
CWA CLIMBING WALL
INSTRUCTOR CERTIFICATION
Instructor: John Cartozian
The Climbing Wall Instructor Certification
Course offered at the 2015 Summit will
address the technical skills necessary
to instruct at a climbing facility. The
12-hour CWI course will address the
following general topics: equipment and
facility inspection, client orientation and
instruction, top rope skills, lead skills,
bouldering and spotting, and emergency
procedures. We will address teaching
basic climbing skills including movement, belaying with both passive and
mechanical assist belay devices, bouldering, and auto belay device orienation
and management. Participants will need
to meet a number of prerequisites and
study course material prior to the course.
All course assessment is pass/fail, with
options to repeat the course if necessary.
The certificate is valid for 3 years.
FALL POTENTIAL:
THE 117 MISTAKES PROSPECTIVE
CLIMBING GYM OWNERS SHOULD
AVOID (& PIG ROAST)
Instructor: Marleigh Hill & Kevin Volz,
Eldorado Climbing Walls
From initial viability studies to construcclimbingwallindustry.org
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PRE-CONFERENCE WORKSHOPS 2015
INTRODUCTION TO WORK AT
HEIGHT TECHNIQUES FOR
CLIMBING GYMS
Instructor: Rick Vance, Petzl America
This course will cover an introduction
to techniques for increasing safety and
efficiency for routesetters and anyone
working at height in climbing gyms.
Workshop participants will learn Petzl’s
recommendations for ascending, descending and positioning while working
at height on a climbing wall. We will
discuss the selection and use of vertical
rope access fall arrest equipment and
the application of certain work at height
techniques used in industry to the
climbing wall environment. This program will cover specialized equipment,
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Climbing Wall Association
practical techniques and procedures for
work at height as a route setter. Considerations for developing a thorough
vertical rope access training for route
setters will also be discussed.
TEAM ABC – TRICKS IN THE BAG
Instructors: Robyn Raboutou,
Owner & Garrett Gregor, Coach
Robyn Raboutou, founder of ABC Kids
Climbing & Team ABC, will lead this
½ day workshop which focuses on all
aspects of youth climbing. ABC Kids
Climbing is world renowned for their
youth competition champions but the
programs’ foundation is not just about
individual champions. The program
focus is on ABC (Ability-Balance-Coordination) which is essential in all
youth sports as it gives athletes
confidence in their ability and themselves. These principles bring the best
out in every youth climber no matter
what their ability level. This comprehensive workshop will be broken into
| climbingwallindustry.org
sessions covering the basics of youth
programming/classes; youth outdoor
programs; youth route setting and
youth team organization.
UNDERSTANDING THE
LEARNING PROCESS
THROUGH MOVEMENT
Instructor: Arno Ilgner,
Desiderata Institute
Climbing movement provides a unique
opportunity to dissect the learning
process. Learning a skill, such as
movement, begins by learning gross
motor movements and then adding
successive layers of subtleties. These
subtleties have physical and mental
aspects. Most of the mental aspects
are unconscious to students. Becoming conscious of them can facilitate
and speed their self-learning process.
You’ll learn a new approach to the
learning process and how to help
students so they can continue that
process on their own.
PHOTO COURTESY OF WALLTOPIA / REMI FABREGUE
tion and SOPs, the climbing gym experts at Eldorado and a panel of current
gym owners will identify key mistakes
commonly made by prospective climbing gym owners. Learn the pitfalls to
avoid and potential solutions..
PRE-CONFERENCE WORKSHOPS 2015
VISITOR AGREEMENTS:
WHAT YOU SHOULD KNOW
ABOUT YOUR CONTRACTS
Instructor: Reb Gregg, Attorney at Law
You will explore the essential elements of
your Participant, or Visitor’s agreements
including “release” language, from title to
signature, and using current case law as
a guide, you will consider strategies for
protecting your program from the claims
of climbers and others. Participants in
this interactive session are encouraged
to bring their agreements to the seminar
for review and discussion
YOUTH CLIMBING TEAM
PROGRAMS: FINANCIAL MODELS
AND CASE STUDIES
Instructors: Kynan Waggoner, Tyson
Schoene, Kyle Clinkscales & Claudiu
Vidulescu
Three of the most successful youth
climbing coaches in the country will
present information about their youth
climbing team programs: their financial
models, staffing models, and program
models. Each model is different and
specific to each program: and quite
successful for different reasons. We
hope that attendees will walk away with
some new ideas about how to effec-
tively implement and manage a youth
climbing program at their facility. After
attending participants will have an
understanding of best practices for implementation and management of their
youth climbing team programs.
EDUCATIONAL SESSIONS
A DISCUSSION OF TOP ROPE BELAY
STANDARDS AND COMMON PRACTICES
Presenter: Matt McCorquodale & Dori Gleason,
The Delaware Rock Gym
The focus of this session is to allow attendees to engage and
discuss their belay policies, to see how they may differ across
various types of facilities, and to see how various attendees interpret current CWA standards and manufacturer instructions.
ADAPTIVE CLIMBING: MAKING YOUR
FACILITY ACCESSIBLE TO ALL
Presenter: Adam Fisher & Nate McKenzie, Paradox Sports
This session will introduce attendees to the world of adaptive
climbing. We will start with an overview of a variety of physical disabilities and common adaptations for climbing. We’ll
discuss strategies for making climbing facilities accessible
to people with disabilities, and the benefits of doing so. We
will also show that there truly are no limits to what adaptive
climbers can achieve.
ADVANCED CONCEPTS IN INSURANCE
Presenters: Mark Grossman, Will Jorgensen, Brian Fox, The
Monument Sports Group
Join us for a discussion on advanced insurance concepts including background checks, visitor agreements, what to do in
case of an accident in your gym and more. Mark Grossman of
Monument Sports Group will lead the discussion and examine
concepts deeper than just prices, policies, and coverages.
THE BELAY TEST ‐ WHEN GOOD ENOUGH IS
NOT GOOD ENOUGH
Presenter: Ed Crothers, American Mountain
Guide Association
The belay test has become a standard practice at climbing
facilities across the country. It can serve as an effective risk
management and screening tool. But the line between acceptable and unacceptable practices is easily blurred. This workshop will look at current industry standards and examine how
to ensure patrons are belaying within acceptable limits while
avoiding an onerous or intimidating testing process. Strategies
for taking advantage of the “teachable moment” will also be
examined. Target audience for this workshop is anyone who
conducts belay tests or trains staff to conduct this test.
BUILDING AN ATHLETIC CULTURE
Presenter: Gorden Cooley, Vertex Climbing Center
The primary focus of this presentation will be on how to design
an exercise area for optimal flow and function. With the proper
design elements, gym operators can run and market their exercise area much like a sports performance training facility. This
modern approach to gym design is far more cost effective and
adaptable than traditional models. It also allows you to provide
the largest variety of fitness programming into a space of any
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NORTH AMERICA
size. This model has diversified my membership base, prevented climbing related injuries, and increased revenues.
AK
COMPETITION PLANNING
Presenter: Scott “Skinny” Eney, Triangle Rock Club
As climbing becomes more popular the events have become
larger and more complex. Join Skinny from Triangle Rock
Club in a session all about competition planning to make
your next comp something everybody raves about. Skinny
will share his method and the tricks he has learned over the
years. Ample time will be set aside for discussion so everyone
can learn from one another.
Yukon
CREATING A CREATIVE MARKETING STRATEGY
Presenter: Lauryn Claassen, Touchstone Climbing
By attending this session, you can expect to walk away with
a marketing plan for your gym at a price that your boss can’t
say no to. We’ll discuss how Touchstone Climbing has handled opening gyms in new markets, promoted events, and
increased our membership- all without a ‘Marketing Budget’.
We’ll cover: social media, graphic design, SEO, website,
media, press, and sustainable growth.
GROWING TREND OF CORE BONDED ROPES
AND THEIR RELEVANCE
Presenter: Jason Shumaker, Liberty Mountain
Audience members will learn about the recent emerging
trend of core bonded ropes and their relevance in the
climbing gym market.
British
Columbia
Victoria
56
69 55
62
53 2
HABIT FORMING: TRAINING SOUND CLIMBING
PRACTICES THROUGH DEVELOPMENT AND
MODIFICATION OF HABITS
Presenter: Robert Angell, Angell Law Offices LLC
Following up on last year’s “Thoughts About Thinking” session,
former CWA Director and General Counsel Bob Angell will
explore the role of habit in our daily activities, including athletic and specifically, climbing endeavors. This workshop will
explore how habits are formed, how undesirable habits can be
modified, and how the development of good habits can overcome cognitive mistakes that lead to accidents and injuries.
Alberta
68
63
Newfoundland
Manitoba
Saskatchewan
58
Quebec
31 MT
ND
MN
ID
HI
32
24
13
NV
UT
CA
CO
30
8
42
NE
14 5
22
27
46
AZ
IA
4
33
44
48
9
21
36
WV
41
43
49
1
MS
AL
MD
19
VA
KY
40 34
AR
RI
CT
NJ
TN
OK
45
PA
OH
25
MO
26
NM
NH
MA
6 18
37CT
NY
IN
IL
ME
VT
23
3
KS
47
11
70 60
59 61
MI
Nova Scotia
52
WI
39
38
Prince Edward
57 67
65 54
64
51
SD
WY
28
15 50
17 12
7
29
New Brunswick
66
OR
10
Labrador
Ontario
WA
16 35
20
GYM FLOORING 101: PLANNING AND RISK MANAGEMENT
Presenter: Mike Palmer, Cascade Specialty/
Impact Floor Systems
Join industry veteran Mike Palmer as he guides you through
an open discussion on current issues in gym flooring. This
session is geared for new and current gym owners. You will
develop a better understanding of Risk Management and
how it relates to Fall Zones and Safe Zones. Learn about the
importance of Pre-Construction Planning for design and budgeting. Discuss future trends in gym flooring and how you can
increase your customer’s safety.
Nunavut
Northwest Terr.
NC
SC
GA
TX
LA
FL
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Stone Summit, Atlanta, GA
Stone Gardens, Bellevue, WA
Fort Carson, Fort Carson, CO
Climb So ill, St. Louis, MO
Denver Bouldering Club, Denver, CO
The Cliffs, Long Island City, NY
Touchstone Dogpatch, San Francisco, CA
Sender One, Santa Ana, Santa Ana, CA
US Military, Fort Campbell, KY
Touchstone Mission Cliffs, San Francisco, CA
Touchstone L.A.B., Los Angeles, CA
UVU Student Life Center, Orem, UT
Google, Mountain View, CA
Earth Treks, Golden, CO
Momentum Mill Creek, UT
Planet Granite, Portland, OR
Petzl America HQ, West Valley, UT
106 Air Rescue, Westhampton Beach, NY
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Liberty University, Lynchburg, VA
Skynest, Ojai, CA
High Point, Chattanooga, TN
Grand Valley Climbing, Grand Junction, CO
Vertical Adventures, Columbus, OH
Touchstone Pipeworks, Sacramento, CA
Climb NuLu, Louisville, KY
Climb Up, Norman, OK
Winona University, Winona, MN
Momentum Lehi, Lehi, UT
Touchstone Cliffs of ID, Culver city, CA
Touchstone Hollywood Boulders, Los Angeles, CA
Spire Climbing, Bozeman, MT
Utah State University, Logan, UT
Bliss Bouldering and Climbing Complex, Wichita, KS
Climbmax Sport Climbing Center, Ashville, NC
University of Portland, Portland, OR
L'escalade, Lexington, KY
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Brooklyn Bridge Park, Brooklyn, NY
First Ascent Logan Square, Chicago, IL
First Ascent Uptown Boulders, Chicago, IL
Onsight Rock Gym, Knoxville, TN
Summit Climbing, Yoga & Fitness, Denton, TX
Approach Climbing Gym, Omaha, NE
Inner Peaks Climbing Center, Charlotte, NC
The Rock Mill Climbing Gym, Akron, OH
Central Rock Gym, Randolph, MA
Stone Age, Albuquerque, NM
Sender One LAX, Los Angeles, CA
Philadelphia Rock Gym, Philadelphia, PA
Stone Summit II, Kennesaw, GA
Momentum Sandy, SLC, UT
Midwest Climbing Academy, Minneapolis, MN
Metro Rock, Essex, VT
Stone Gardens Expansion, Seattle, WA
climbingwallindustry.org
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Altitude, Gatineau, QC, Canada
Beyond the boulders, Victoria, BC, Canada
Richmond Olympic Oval, Richmond, BC, Canada
Allez Up, Montreal, QC, Canada
Elevation place, Canmore, AB, Canada
Junction Climbing, London, ON, Canada
The Hub, Markham, ON, Canada
BoulderZ Climbing, Etobicoke, ON, Canada
University of Victoria, Victoria, BC, Canada
UBC, Vancouver, BC, Canada
Pure Climbing, Sudbury, ON, Canada
Blocshop, Montreal, QC, Canada
Maikan Adventure, Trois-Rivières, QC
Canyon Escalade, Montreal, QC, Canada
Simon Fraser University, Burnaby, BC, Canada
Crag X Rock Climbing Gym, Victoria, BC, Canada
Climber’s Rock, Burlington, ON, Canada
| Climbing Wall Association 15
EDUCATIONAL SESSIONS
HARNESS YOUR CUSTOMERS:
CHOOSING THE BEST HARNESS FOR
PROGRAM AND RETAIL SALES
Presenter: Goose Kearse & Philip Hoffmann,
Misty Mountain Threadworks, Inc.
This session will help gym personnel navigate the muddy
waters of harness selection specific to programming and
retail sales. Goose and Phil will help identify harness types
suitable for gyms that cover teaching, high volume participant cycles, adaptive programming (with Mark Wellman)
and high element components incorporated into indoor and
outdoor facilities.
JUGGLING 101 ‐ AN EXAMINATION
OF LEARNING STYLES AND
TEACHING METHODS
Presenter: David Schwab, Vertical Endeavors
This session will enhance attendee’s abilities to teach
rock climbing in a more proficient manner. An emphasis
will be placed on broadening attendees abilities to understand and be aware of the various learning styles and the
accompanying teaching methods that are the most effective.
This will be an interactive session in that volunteers will be
placed in small groups and will actually teach the larger
group a task.
16
Climbing Wall Association
EDUCATIONAL SESSIONS
LEGAL PRIMER FOR EMPLOYMENT AND
INDEPENDENT CONTRACTOR RELATIONSHIPS
Presenter: Michael Beck & Karthik Nadesan, Nadesan Beck P.C.
Attendees will gain a more comprehensive understanding of
the legal needs of a climbing gym and how to mitigate risk.
MEMBER RETENTION AND RECRUITMENT
Presenter: Hans Florine, Touchstone Climbing Inc.
In this session we will talk about ongoing tactics that can be
used to engage current customers and strategies for attracting new ones. We will also discuss ideas or strategies that
haven’t worked and why. Audience members will be asked
to share both their greatest successes and failures. Time will
also be allotted for questions and answers.
PERSONAL PROTECTIVE EQUIPMENT INSPECTION AND TRACKING
Presenter: Rick Vance, Petzl America
This workshop will provide a basic framework for monitoring
and recording information specific to PPE typically used in
climbing gyms. Session participants will learn about manufacturer’s recommendations for care, maintenance, and
inspection of life safety equipment specific to climbing gyms
and training organizations. The course will cover basic skills
and procedures for conducting equipment examinations, and
#TRAINONWOOD
| climbingwallindustry.org
producing inspection reports. Considerations for creating
a thorough life safety equipment management system and
inspection regime will also be covered.
REPORTS AND DATA MINING
WITH ROCK GYM PRO
Presenter: Tod Bloxham, Edgeworks Climbing
Within Rock Gym Pro is a huge amount of data that if looked
at closely can help make critical business decisions. Learn
how to access and analyze your business data using Rock
Gym Pro’s reporting and data analysis tools. These tools,
some of them brand new to Rock Gym Pro (and fully customizable), make it easy to get and analyze the information
you need. Specifically this session will focus on Standard
and Custom Reports, Charting and Data Visualization, Membership Retention Analysis, and Customer Activity Analysis.
CWA BENCHMARK SURVEY:
INDUSTRY COMPENSATION
Presenter: Daniel Jeanette, Climbing Wall Association
In this session, we will discuss the recent Industry Compensation Survey that was administered by the Climbing Wall
Association. We will present the findings, and discuss trends
within the industry as well as plans going forward to distribute the information and continuously improve the participant
www.adidasoutdoor.com
pool. We will also discuss the CWA’s plans to provide ongoing industry statistics.
ROCK PROJECT: NEW STRATEGIES IN
CLIMBER EDUCATION
Presenter: Travis Herbert, The Access Fund
We are at a pivotal crossroads in the history of climbing. Our
sport is growing in popularity and a portion of this growth
is fueled by the growth of indoor climbing gyms across the
country. Join this session to learn more about ROCK Project,
the Access Fund/Black Diamond Equipment’s innovative approach to climber education and explore the role of indoor
climbing gyms in the future of climber education. We are all
in this together and gyms have a unique role to play as we
continue to shape what it means to be a climber.
ROUTE SETTING: ARCHITECTURE OF THE
CLIMBING EXPERIENCE
Presenter: Andrew De Torres & Phil Sandlin, Stanford University
Growth in the climbing industry has put significant focus on
route setting, placing the routes produced as the foundational product of indoor climbing facilities. Our routes are
only as good as the experiences they provide our participants, whether they be first timers or seasoned crushers.
We will explore how social psychological theories such as
climbingwallindustry.org
| Climbing Wall Association 17
EDUCATIONAL SESSIONS
SECOND ANNUAL OWNERS ROUND TABLE
Presenter: Bill Zimmermann, Climbing Wall Association
Do you own a climbing gym or a climbing wall? Do you
struggle with issues of leadership, management, or business
development? This annual roundtable discussion is for you.
The purpose of this informal round table discussion is to address common issues faced by climbing gym owners across
the industry and how those issues get addressed. This session is well suited to those open to sharing information and
providing feedback on their strengths, challenges, practices, and other concerns. Bill Zimmermann will facilitate this
discussion and will address owners’ questions as needed.
SECURING FINANCING FOR YOUR CLIMBING GYM
Presenter: Hilary Harris & Cort Gariepy, EVO Rock + Fitness
This session will provide various funding options for climbing
gym start-up ventures including, private equity, SBA, and
commercial bank loans.
SELL IT ALL: PRO SHOPS REIMAGINED
Presenter: Shad Burnham, Vertical Solutions and
The Front Climbing Club
Want to learn how to boost your gym's bottom line by an
additional 20-30%? Most climbers relate gym gear shops to
| climbingwallindustry.org
USA CLIMBING ROUTESETTING CLINIC
AND CERTIFICATION PROGRAM
Presenter: Chris Danielson & John Muse, USA Climbing
Have you ever wondered what the path of the routesetter is
within the USA Climbing organization? Are you a routesetter
who’s interested in pursuing USA Climbing certification but
want to learn about the program? Are you a gym owner or
manager who’s interested in hosting a clinic or getting your
routesetters certified? Have you hosted, or are you planning
to host Championship events and want to more about the
details of working with USAC with respect to routesetting?
Do you have general questions or comments about the current USA Climbing routesetter program?
If you have ever asked any of the above questions then this
session is for you. John and Chris will begin by defining and
explaining the USA Climbing Routesetting Clinic and Certification Program, goals, and the path of a routesetter for USAC
competition routesetting. We are interested in sharing details
about the program, answering questions, exchanging info
and ideas, and gathering feedback. We will be joined by other high level competition routesetters within the USA Climbing organization for a roundtable discussion, and will open
discuss a range of topics among the panel, and will open the
floor for questions and feedback as well.
SMALL PROBLEMS
Presenter: Logan Wilcoxson, Little Rock Climbing Center
Small gym owners and managers will have a chance to share
ideas, problems, and solutions in a round table format.
THIRD ANNUAL CLIMBING GYM
MANAGER ROUND TABLE
Presenter: Bill Zimmermann, Climbing Wall Association
Do you manage a climbing gym or a climbing wall? This
annual round table discussion is for you. The purpose of
this informal round table discussion is to address common
issues faced by climbing gym managers across the
industry and how those issues get managed. This session
is well-suited to those open to sharing information and
providing feedback on operational practices, facility issues,
and other concerns. Bill Zimmermann will facilitate this
discussion and prime the pump with some questions for
Climbing Wall Association
UNDERSTANDING THE LEARNING
PROCESS THROUGH MOVEMENT
Presenter: Arno Ilgner, Desiderata Institute, Inc
Climbing movement provides a unique opportunity to dissect the learning process. Learning a skill, such as movement, begins by learning gross motor movements and then
adding successive layers of subtleties. These subtleties
have physical and mental aspects. Most of the mental
aspects are unconscious to students. Becoming conscious
of them can facilitate and speed their self-learning process.
You’ll learn a new approach to the learning process and
how to help students so they can continue that process
on their own.
SMALL GYMS, BIG GYMS
Presenter: Ryan McCrary & Cam Hill, The Mountain Goat
In this session we will outline how we have grown a strong
membership base at a small facility and doubled our youth programs in the past year. We’ll discuss membership retention and
revenue growth in small gyms as we translate that to a much
larger, commercial facility. We have run a small (non-profit)
climbing gym for the past four years and experienced all sorts
of growing pains and struggles. We are currently upgrading
to a ground-up commercial facility and we will detail from
both program and business perspectives the challenges and
process for transitioning from a small gym to a big gym. We’ll
show you how we’ve grown year over year while still giving
away climbing for thousands of at-risk kids each year.
SOCIAL MEDIA, THE INTERNET,
DATA AND CLIMBING GYMS
Presenter: Ken Haller, Klimbz
In this session there will be an overview of the history of
climbing gyms; where they are now, how they got there, and
where they can go. There will be a discussion about how the
digital world is changing gyms, exercise, and the way people interact with their surroundings. Currently there is a lot of
useful data that is not being utilized by gyms. By using simple
digital systems, a gym can get useful information regarding
who, how, and what their members are doing and thus make
their gyms a better place for their community.
18
the managers to consider. We will also address managers’
questions as needed.
a dusty rack of grid wall littered with old chalk bags, brushes,
and tasteless comp tees from 3 years ago. Pro shops, when
done right, offer not only a great revenue stream, but also serve
to solidify lasting relationships with both your customers and
industry partners alike. In this session we'll be covering the
benefits of creating and maintaining an extensive gear shop
in your climbing gym. Furthermore, participants can expect to
gain much of the knowledge necessary to implement a successful retail program in their facility. Expect a lot of audience
participation, poignant questions, and healthy discussion.
PHOTO COURTESY OF WALLTOPIA / NICHOLAS WRAY
self-efficacy and the concept of “flow” can inform program
goals and objectives to help ensure the best possible experience for our diverse user groups.
EDUCATIONAL SESSIONS
DJINN STEEL AXESS
The ultimate gym quickdraw
VALUE OF AN AED PROGRAM
Presenter: Richard Perse, HeartSmart, Inc.
Participants will learn the value of an AED program for their
facility, how to implement an AED program, and why having
an AED program is a good risk management tool.
WHAT THE COURTS ARE TELLING US
Presenter: Reb Gregg
We will examine trends and current case law in the following
areas: duty of care, defenses to a claim of negligence, dealing with minors, visitor agreements (including the scope of
the release, rights of parents and legal guardians, duration,
forgeries and medical issues), contracting with third parties
and responding to a critical incident.
climbingwallindustry.org
| Climbing Wall Association 19
The smooth clipping of the steel DJINN
carabiner combined with the protection of
the AXESS STRING make for the perfect
gym quickdraw.
SCHEDULE
Thursday, May 28, 2015
Saturday, May 30, 2015
Registration Open in UMC Lobby
9:00 AM - 12:00 PM
8:00 AM - 5:00 PM
Pre-Conference Workshops
5:00 PM - 6:45 PM
Registration Open in UMC Lobby
7:00 PM - 8:00 PM
Welcome and Keynote Address: Chemistry Building Auditorium (140)
8:30 AM - 9:45 AM
Opening Reception in Exhibit Hall
Complimentary Beer and Wine
8:00 PM - 10:00 PM
10:00 AM - 11:15 AM
Friday, May 29, 2015
ART GALLERY
(225)
ROOM 235
Registration Open in UMC Lobby
Securing
Financing for Your
Climbing Gym
Hilary Harris
Cort Gariepy
Creating a Creative
Marketing Strategy
Lauryn Claassen
Gym Flooring 101:
Planning and Risk
Management
Mike Palmer
Understanding the
Learning Process
Through Movement
Arno Ilgner
Building an
Athletic Culture
Gorden Cooley
Growing Trend
of Core Bonded
Ropes and Their
Relevance
Jason Shumaker
Habit Forming:
Training Sound
Climbing Practices
Through Development and Modification of Habits
Bob Angell
Third Annual
Climbing Gym
Manager
Roundtable
Bill Zimmermann
Sell it All: Pro
Shops Reimagined
Shad Burnham
The Value of an
AED Program
Richard Perse
Personal Protective
Equipment:
Inspection and
Tracking
Rick Vance
Social Media, the
Internet, Data and
Climbing Gyms
Ken Haller
Second Annual
Climbing Gym
Owner's
Roundtable
Bill Zimmermann
Exhibit Hall Open
11:15 AM - 12:45 PM
Lunch on Own
3:00 PM - 4:15 PM
Walltopia International Climbing Wall Design Contest Award Ceremony: Room 235
11:15 AM - 12:45 PM
Lunch on Own
Reports and Data
Mining with Rock
Gym Pro
Tod Bloxham
Member
Recruitment and
Retention
Hans Florine
What The Courts are
Telling Us
Reb Gregg
Advanced Concepts
in Insurance
Mark Grossman
Will Jorgense
Brian Fox
3:30 PM - 6:30 PM
Keith Nalepa &
Mark Fraser,
Flashed
Legal Primer for
Employment and
Independent
Contractor
Relationships
Mike Beck
Karthik Nadesan
Adaptive Climbing:
Making Your Facility
Accessible to All
Adam Fisher
Nate McKenzie
The Economics of
Auto Belays
Bill Carlson &
Kendra Eliason,
Head Rush
Technologies
Amusement
Activities in
Climbing Gyms
Vasil Sharlanov,
Walltopia
Juggling 101: An
Examination of
Learning Styles
and Teaching
Methods
Dave Schwab
Competition
Planning
Scott "Skinny" Eney
Small Problems
Logan Wilcoxson
Closing Ceremony
A Discussion of
Top Rope Belay
Standards and
Common Practices
Matt McCorquodale
Dori Gleason
Small Gyms,
Big Gyms
Ryan McCrary
Cam Hill
The Belay Test:
When Good
Enough is Not
Good Enough
Ed Crothers
CWA Benchmark
Survey: Industry
Compensation
Dan Jeanette
Harnessing Your
Customers
Goose Kearse
Phillip Hoffmann
Managing the
"Climbing" of
Climbing Gym
Andrew Palmer &
Matt Londrey, The
Porch
Insurance 101 CWA Member
Insurance Program
Mark Grossman
Will Jorgensen
Brian Fox
Routesetting:
Architecture of the
Climbing
Experience
Andrew De Torres
Phil Sandlin
4:30 PM - 5:15 PM
Silent Auction Winners Announced
Room 235
5:30 PM - 6:30 PM
Dinner on Own
8:00 PM - 10:00 PM
Party @ The Spot (3240 Prairie Ave., Boulder)
Dyno Comp, Food Truck, Beer
Exhibit Hall Open
Climbing Injuries
Walltopia Flooring
Solved: A Synopsis Solutions-Climbmat
of Current Research
Vasil Sharlanov,
and Care
Walltopia
Dr. Lisa Erikson
Volumes-Extreme
Hold Technology
(EHT)
Michael Moore,
Nicros
4:45 PM - 6:30 PM
Happy Hour in Exhibit Hall
6:30 PM - 7:30 PM
Dinner on Own
8:00 PM - 11:00 PM
Paradox Sports Benefit 80s's Theme, Twisted Pine Brewery
Climbing Wall Association
USA Climbing
Routesetting Clinic
& Certification
Program
John Muse
Chris Danielson
11:00 AM - 3:00 PM
ROCK Project:
New Strategies in
Climber Education
Travis Herbert
11:15 AM - 12:15 PM
20
ROOM 245
(CONF)
1:00 PM - 1:45 PM
Plenary Session: CWA Policy Seminar, Room 235
4:00 PM - 4:45 PM
ROOM 247
Flashed Flooring
10:00 AM - 11:15 AM
2:30 PM - 3:45 PM
ASPEN A (285)
All Day for CWA Badge Holders
8:00 AM - 10:00 AM
1:00 PM - 2:15 PM
ART GALLERY
(225)
Free Climbing at Movement Climbing + Fitness Boulder
6:00 AM - 10:00 PM
8:30 AM - 9:45 AM
ROOM 245
(CONF)
ROOM 247
ASPEN A (285)
ROOM 235
| climbingwallindustry.org
Key
EDUCATIONAL SESSION
PRODUCT PRESENTATION
ALL-ATTENDEE SESSION
NETWORKING OPPORTUNITY
climbingwallindustry.org
| Climbing Wall Association 21
RECOMMENDED SCHEDULES
22
Climbing Wall Association
| climbingwallindustry.org
Creating a
Creative
Marketing
Strategy
ROCK Project:
New Strategies in
Climber Education
Understanding the
Learning Process
Through
Movement
What The Courts
are Telling Us
Reports and Data
Mining with Rock
Gym Pro
Routesetting:
Architecture of the
Climbing Experience
A Discussion of
Top Rope Belay
Standards and
Common
Practices
Harnessing Your
Customers
Advanced
Concepts in
Insurance
Member
Recruitment and
Retention
The Belay Test:
When Good
Enough is Not
Good Enough
CWA Benchmark
Survey: Industry
Compensation
Growing Trend
of Core Bonded
Ropes and Their
Relevance
Habit Forming:
Training Sound
Climbing Practices
Through
Development and
Modification of
Habits
Third Annual
Climbing Gym
Manager
Roundtable
USA Climbing
Routesetting Clinic
& Certification
Program
Building an
Athletic Culture
Sell it All:
Pro Shops
Reimagined
Second Annual
Climbing Gym
Owner's
Roundtable
Personal
Protective
Equipment:
Inspection and
Tracking
Social Media, the
Internet, Data and
Climbing Gyms
The Value of an
AED Program
Small Problems
Legal Primer for
Employment and
Independent
Contractor
Relationships
Adaptive
Climbing: Making
Your Facility
Accessible to All
Competition
Planning
Juggling 101: An
Examination of
Learning Styles
and Teaching
Methods
MANAGERS
FRIDAY
8:30 AM - 9:45 AM
Securing
Financing For
Your Climbing
Gym
Gym Flooring 101:
Planning and Risk
Management
FRIDAY
1:00 PM - 2:15 PM
Small Gyms, Big
Gyms
FRIDAY
2:30 PM - 3:45 PM
SATURDAY
8:30 AM - 9:45 AM
SATURDAY
3:00 PM - 4:15 PM
PHOTO COURTESY OF WALLTOPIA
elementclimbing.com/gyms
JUST PLAIN
INTERESTING
OWNERS
SATURDAY
10:00 AM - 11:15 AM
Serving the Indoor Climbing Community
with World Class Climbing Holds
Since 2008.
COACHES/
ROUTESETTERS
START-UPS
climbingwallindustry.org
| Climbing Wall Association 23
PRODUCT PRESENTATIONS
AMUSEMENT ACTIVITIES IN
CLIMBING GYMS
Presenter: Vasil Sharlanov, Walltopia
During this session we’ll explore the growing demand
for a designated kids area that does not require specific
knowledge of climbing and belaying techniques thus
targeting more of the mainstream public. We’ll have a look
at gyms that have embraced this direction of development
and how they manage to encourage more non-climber
adults and kids to enjoy the thrill and fun of climbing for
the first time.
FLASHED FLOORING
Presenters: Keith Nalepa & Mark Fraser, Flashed
We will have 3 stations to discuss systems, foams, and
cover materials.
›› Systems We will talk about Modular / Permanent bouldering systems and Route systems and their intended use.
›› Covers The differences and benefits of Vinyl, Cordura
and Composite fabric. Composite fabric is very unique and
extremely durable and only available through Flashed.
›› Foam We dissect the types of foam, layering, performance
and durability.
Gym owners, managers, and setters will know the
importance of a durable, easy to maintain, and clean
flooring system.
setters when it comes to getting an accurate read on your
community’s climbing tastes, and discuss how The Porch
can help you collect feedback, improve your setting, and
strengthen your gym’s community.
THE ECONOMICS OF AUTO BELAYS
Presenters: Kendra Eliason & Bill Carlson,
Head Rush Technologies
In this presentation, Kendra Eliason and Bill Carlson from
Head Rush Technologies will explain the many ways that you
can see financial gains and improve your customer experience through the use of auto belays. From years of working
with thousands of TRUBLUE Auto Belay customers, we have
learned the various strategies which can be used to grow
your climbing gym business. These tips cover everything from
placement to risk management, and you will leave the session
with actionable information on how to implement these strategies at your own gym. We will be sharing this information with
you in a 45 minute presentation, which will be followed by a
15 minute Q&A session.
VOLUMES - EHT HOLDS
Presenter: Michael Moore, Nicros
Every extreme hold that utilizes the Extreme Hold Technology™ (Patent Number 7,524,269) is up to 220% lighter than
a resin-poured counterpart of the same shape. Although the
thickness of the hold can be deceptive in describing the
strength of the hold, these holds are extremely strong – even
with their minimal thickness. Nicros has taken hollow backs
to the next level with Extreme Hold Technology™. Extreme
Hold Technology™ is simply the best method for making
large holds.
INSURANCE 101 - CWA MEMBER
INSURANCE PROGRAM
Presenters: Mark Grossman, William Jorgensen, Brian Fox,
The Monument Sports Group
In the fall of 2013, The Monument Sports Group became the
endorsed insurance provider of the Climbing Wall Association. Under this partnership, CWA members have access
to General Liability, Property, Worker's Compensation, Participant Accident Medical, Umbrella & Excess, and other
insurance products. This presentation will address the products, policies and services offered to CWA members through
Monument Sports. We will also take some time to answer
audience questions about insurance, the CWA program, and
The Monument Sports Group.
WALLTOPIA FLOORING
SOLUTION - CLIMBMAT
Presenter: Vasil Sharlanov, Walltopia
This session will look at the flooring solutions that Climbmat
offers as part of the overall design of climbing gyms to create
an attractive outfit for the entire facility. We’ll also take a look
into the only market solution that prevents injuries of height up
to 54ft - One More Life.
MANAGING THE “CLIMBING” OF
CLIMBING GYMS
Presenter: Andrew Palmer & Matt Londrey, The Porch
You work hard to bring your climbing gym to life. Equipment,
staff, marketing, and setting eat up budget and manpower.
But are you getting a return on the product you’ve worked so
hard to offer? Do your climbers have a way to engage with
the the routes they’re climbing on once they leave the gym?
Do your setters have a way to collect feedback about their
routes when they’re not around to hear it? In this session we’ll
discuss the challenges facing both gym managers and route
CLIMBING INJURIES SOLVED. A SYNOPSIS
OF CURRENT RESEARCH AND CARE.
Presenter: Dr. Lisa Erikson
If you are interested in learning about climbing injury statistics, new research, and fun new treatments, this is the class
for you. Presented by Dr. Lisa Erikson, author of the new book
Climbing Injuries Solved, this fun 45 minute presentation is
sure to leave you with new insight and hope for your injured
teammates and friends. There will be freebies including a
large soft KnotOut roller, a copy of the book Climbing Injuries
Solved, and a handful of finger rings.
24
Climbing Wall Association
| climbingwallindustry.org
Welcome to Boulder and
the Climbing Wall Summit!
We are proud to be attending our second
Climbing Wall Summit and we look forward to
seeing you! Whether you’re a current client or
attending the Summit for the first time please
make sure to stop by and say hello!
The CWA Insurance program is available
only to current members of the CWA as a
member benefit.
We are proud to say that with the help of our
insurance partners, the Specialty Insurance
Group and Everest National we have
solidified the insurance marketplace in both
availability and price stability. These were,
and continue to be the critical objectives of
the insurance program.
Mark Grossman--Will Jorgensen--Brian Fox
Monument Sports at the Summit:
(Where to find us or how to avoid us!)
Thursday, Friday, Saturday
All Exhibit Hall Hours
Room: Aspen 289
climbingwallindustry.org
| Climbing Wall Association 25
PRESENTER BIOGRAPHIES
Robert Angell has practiced in the
courts of Ohio and Colorado, and federal
district and appellate courts since 1993.
He currently serves as an administrative
hearing examiner for the State of Ohio.
He has served as a faculty presenter on
legal and risk-management issues for the
Ohio State Bar Association, the Columbus
Bar Association, the National Association
of Attorneys General, the Association for
Challenge Course Technology, and the
Climbing Wall Association.
Mike Beck started climbing in 1986
and was part of a group that formed the
first climbing gym in Salt Lake City, the
Wasatch Body Shop, which opened in
1988. Mike has worked in all aspects of
the climbing industry, from sponsored
athlete, gear shop employee, route setter,
and for the last 10 years as an attorney
providing business transactional and
intellectual property counsel to some of
the top climbing gyms, companies and
athletes in the sport.
Tod Bloxham, the owner of Edgeworks
Climbing, has spent 21 years working in
the outdoor industry in various aspects
from retail, product development and
sales and marketing. Most recently Tod
works as a business owner, an AMGA
climbing guide, and a business and database consultant. He has extensive experience working within Rock Gym Pro’s
database structure and reporting and
works as a consultant to Rock Gym Pro,
consulting within its feature and database
development.
Shad Burnham An alpinist at heart,
the transition into the climbing industry
was an obvious choice for Shad. From
his buying experience across a variety
of retailers in Utah and Alaska, to his
time managing and growing The Front
Climbing Clubs, his passion for climbing and the industry is contagious. In
his current capacity as Sales Director
for Vertical Solutions and The Front,
Shad oversees multiple gear shops,
gym operations, and leads the wall
sales for Vertical Solutions.
26
Climbing Wall Association
Bill Carlson As the Director of Channel
Sales, Bill's mission at Head Rush Technologies is to strengthen relationships
with worldwide distribution partners,
work to promote Head Rush Technologies products worldwide, and to help
spread awareness of auto belay benefits. He began his award-winning sales
career 19 years ago with one of the
world’s oldest and most respected camera brands. He is excited to be at Head
Rush, where he can combine his sales
experience with his love of the outdoors.
John Cartozian has been climbing in
gyms and crags around the country since
2005. John officially joined the outdoor
industry in the fall of 2007 with his employment at REI and transitioned into
the climbing industry in 2010 at Chicago
Land's largest climbing facility; Vertical
Endeavors - Warrenville. During his time
at Vertical Endeavors he has instructed
climbers of all ages across the Mid-West
region encompassing all aspects of the
sport. In the fall of 2014 John attained
his Climbing Wall Industry Provider. He is
thrilled to take this knowledge to inform
and instruct other climbers to grow
awareness of climbing practices and
procedures.
State University. As Co-owner of Vertex
he is dedicated to providing the space
and programs for everyone to reach their
full athletic potential.
Ed Crothers works for the American
Mountain Guides Association (AMGA)
as Accreditation Director and Climbing Instructor Program Director, which
includes overseeing the Climbing Wall
Instructor Certification Course. Along with
managing the administrative side of the
program, he is also a CWI Provider and
Provider Trainer. Additionally, he is the
Chair of the AMGA Risk Management
Committee. He has worked in the industry
for 26 years as a guide, climbing instructor and wilderness experiential educator.
Lauryn Claassen I have been climbing
since 2009, when a trip to Thailand and
subsequently begging for a job at the
front desk of a climbing gym in Berkeley
changed everything. My favorite places to
climb are Squamish for the friendly climbing and Canadians, Fontainebleau for the
circuits and camembert, and Bishop on
a weekday. My educational background
in Journalism has prepared me for writing
the best damn Instagram posts you've
ever seen.
Chris Danielson serves as the Chairperson of the USA Climbing Routesetting
Committee and oversees the Routesetting
Clinic and Certification Program. Chris
has been routesetting for nearly 20 years
and has worked at over 40 National and
International competitions. He is one of
only a handful of IFSC International Routesetters, serves on the Rules Committee
of USA Climbing, and the Instructor
Certification Standards Committee of the
Climbing Wall Association. Chris has instructed more than 50 routesetting clinics
and workshops since 2006.
Always interested in exploring both the
analytic and aesthetic, Chris is driven by
a passion for understanding and creating
movement. This informs his approach to
climbing generally and a motivation to
advance the level of professionalism within the industry. With his business Thread
Climbing, Chris is also a top professional
consultant in the climbing wall industry
and represents leading climbing brands
in North America and abroad.
Gorden Cooley has worked in the
climbing industry for over 10 years. At his
facility Vertex Climbing Center, he has
created a culture of training for the general membership and youth programs alike.
Gorden is a board certified Strength and
conditioning coach and holds a bachelors degree in kinesiology from Sonoma
Kendra Eliason is a Colorado native
who’s been in sales for over 20 years.
Selling everything from beer/wine/spirit to
operating her own business as a handy
woman, she has been a part of the Head
Rush Tech team for several years and
brings her passion of safety & construction to the climbing world as the Territory
| climbingwallindustry.org
Sales Manager. When she’s not working
hard and traveling the country meeting
climbing gym owners and operators, she
is playing hard, climbing, biking, hiking,
skiing, gardening, and enjoying the
outdoors.
Scott "Skinny" Eney has been working
in the climbing industry since 1993. Over
the years he has played almost every role
you can think of in a climbing gym. He
has worked for college programs, a small
commercial gym, Eldo Walls, and now
organizes every comp for the Triangle
Rock Club gyms and is the Facility guru
for all three of the gyms.
Dr. Lisa Erikson is the current author
of Climbing Injuries Solved and a clinical
provider for climbers here in Boulder,
Colorado
Present at the medical tent for events
such as the ABS Nationals and SCS
Nationals in locations such as Colorado
Springs, Boulder and Madison. Among
being a clinician, she is also an avid
climber herself.
Her current book, Climbing Injuries
Solved, donates a percentage of funds to
the American Safe Climbing Association
with a goal of giving back to the community and furthering health and prevention
in our sport.
Adam Fisher has been teaching climbing and guiding since 2007. He has
climbed around the US and internationally
and is responsible for Paradox Sports'
Adaptive Climbing Clinics, which instruct climbing gyms, university outdoor
programs, and others in how to make
climbing in their community accessible to
people with disabilities.
Hans Florine has been climbing for 31
years. He has produced a number of International, National, Regional, and local
climbing events. He has won a few also.
Hans has visited over 100 climbing gyms
in ten countries.
Brian Fox is an Account Executive for
The Monument Sports Group. Brian is an
annual Insurance/Risk Management educational presenter at the CWA Summit,
US Indoor Sports Association Conference
and the United Soccer Leagues General
Meeting. Brian has helped develop the
curriculum and co-instructed the Insurance/ Risk Management section of the US
Indoor Certified Arena Operators, which
has certified over 100 Arena Operators.
While his kickball team has won multiple
local championships, his professional
kickball career has yet to take off.
Cort Gariepy is the former CEO of
Rockwerx, one of the leading climbing
wall builders in North America. Cort is the
Director of New Business Development
for EVO and serves as the lead designer
and construction manager for all EVO
branded climbing gyms.
Dori Gleason earned her Masters in
Instruction in 2005 from the University of
Delaware. She has been a high school
teacher for 16 years, during which time
she has developed and implemented
curriculum, coached cross country and
track, and continually works to develop best teaching practices to improve
instruction. She, along with Matt McCorquodale, opened The Delaware
Rock Gym, in 2007 and has been instrumental in crafting many of the policies
and procedures for The Delaware Rock
Gym. For many years, Dori has been a
recreational climber, avid runner, and
mountain biker.
Charles (Reb) Gregg is a practicing
attorney in Houston, Texas, specializing
in general litigation and the legal liability issues of adventure and recreation
programming. Mr. Gregg is a frequent
speaker in the outdoor recreation industry and has written extensively on
these issues, including in the Outdoor
Education and Recreation Law Quarterly
which he co-edited. Reb is counsel to a
number of outdoor programs and to the
Association for Challenge Course Technology (ACCT). He serves on the Board
of Directors of ISEEN (the Independent
School Experiential Education Network),
on the Risk Management Committee of
the Student Conservation Association, the
Accreditation Council of the Association
for Experiential Education (AEE), and is a
member of the Steering Committee of the
Wilderness Risk Managers Conference.
Reb is also on the Risk Management
Committee of Outward Bound International. Reb counsels numerous organizations
throughout the country on legal and
liability issues.
Garrett Gregor began climbing in 2001
in Southern California, where he was
born and has since traveled to England,
France, Spain and much of the United States to expand his knowledge of
climbing. Throughout the years, Garrett
has competed in hundreds of competitions at all levels of the sport, from local
events to Bouldering World Cups - last
year having placed fourth at the ABS Nationals in Colorado Springs. He has been
setting for more than a decade now and
has quickly moved up the ranks of certification through USA Climbing due to his
experience both as a competitor and his
familiarity with high-caliber youth climbing through his work with Team ABC. He
currently resides in Boulder, CO where
he maintains the position of head routesetter and coach at ABC.
Mark Grossman is the Founder and
President of The Monument Sports
Group, which has been servicing the
insurance and risk management needs
of professional and amateur sports owners, operators, and players since 2000.
In 2013, Monument Sports became the
endorsed insurance provider for the
CWA. Mark routinely speaks and presents at sports/recreational Conferences
throughout the country, but particularly
enjoys attending and presenting at the
CWA Summit.
Ken Haller I have been climbing inside
and outside for over 15 years. As well
as climbing for that long, I have been
working on the Internet as designer, Information architect and user experience designer. Prior to taking up climbing, I was a
climbingwallindustry.org
| Climbing Wall Association 27
PRESENTER BIOGRAPHIES
college gymnast and gymnastics coach.
I have a master’s degree from NYU Interactive Telecommunications Program and
work professionally for an ad agency. On
the side, I teach rings strength training at
Crossfit South Brooklyn.
Hilary Harris is the founder and CEO of
EVO Rock + Fitness, one of the fastest
growing climbing gym companies in the
US. Hilary acts as the ambassador for
the EVO brand and is responsible for
business systems development within
the corporation. She oversees the management staff of all EVO gyms. Currently
there are three operational EVO branded
gyms: EVO Concord, EVO Portland, EVO
Indy. Other projects in progress are in
Louisville, CO and Syracuse, NY with
many more prospects.
Travis Herbert is the Education Director
for the Access Fund, a national non-profit
advocacy organization that works to keep
climbing areas open and conserve the
climbing environment. He comes to this
position with 20+ years experience as
a climber and 15+ years experience as
an educator, having worked 12 years at
North Carolina Outward Bound.
Cam Hill is the manager of The Mountain
Goat climbing gym in Greenville, South
Carolina. He's been climbing for the better part of a decade and has routesetting
experience in multiple climbing gyms in
that period of time.
Marleigh Hill has over 7 years of industry
experience and has worked with Eldorado
as the Sales Coordinator for over 2 years.
Her firsthand knowledge of climbing gym
management and the collegiate climbing
environment are valuable assets when
discussing potential climbing wall projects.
Phil Hoffmann has been forging a
career in the outdoor industry for 14
years, with a focus on the climbing
industry component of the business.
With extensive experience with climbing
gym management, specialty retail store
buying strategies and sales management
of Misty Mountain, Phil can help set your
gym up for success when it comes to
retail and program purchasing needs.
28
Climbing Wall Association
PRESENTER BIOGRAPHIES
Arno Ilgner distinguished himself as a
pioneering rock climber in the 1970s and
80s. In 1995, after searching the literature
and practice of mental training, Ilgner
formalized his methods, created The
Warrior’s Way, and began teaching full
time. Ilgner has taught clinics across the
U.S.A., Canada, Italy, Spain, Mexico and
Australia. He holds a BA in geology, operated a geological consulting firm, acted
as CFO for a company, and attended the
Army Ranger School.
Daniel Jeanette grew up on the east
coast and began climbing just after
college. After managing a climbing gym
in CT and working in several others, Mr.
Jeanette joined the CWA as the Membership Services Manager in August
2014. Also serving as a CWI Provider for
the CWA, Mr. Jeanette brings together
a wealth of knowledge on climbing gym
operations, systems analysis, strategic
planning, member relations, customer
care, and risk management.
Will Jorgensen is an Account Executive for The Monument Sports Group.
Will graduated Cum Laude from Ferrum
College where he also played Varsity
Soccer. Will works directly with climbing
gyms to help them secure insurance
coverage and implement risk management procedures. He attends national
conferences each year and helps to
conduct insurance seminars that focus
on risk management, claim prevention,
and sports-specific insurance coverage
for new and existing businesses. He is an
avid rock climber and Eagle Scout, and
has climbed all across the country.
Goose Kearse
To say that Goose Kearse, President
of Misty Mountain Threadworks, is passionate about his company would be a
serious understatement. With over two
decades of load rated textiles manufacturing experience under his belt, Goose
is the zen master of harness design, form
and function. Let his experience enlighten
you to why harnesses do what they do
and why sometimes they don't!
Matt Londrey's vast experience with
climbing operations and management
| climbingwallindustry.org
has been honed over 15 years in gyms
nationwide. His keen eye for creative
solutions and knack for problem solving has contributed to the creation and
implementation of the features that make
The Porch more than just a web analytics
platform.
Ryan McCrary is the director and
founder of GOAT and The Mountain
Goat. GOAT is a non-profit that leads
free adventure trips (climbing, mountain
biking, whitewater rafting, and backpacking) for over 1,200 at-risk youth each year
and runs year-long adventure mentoring
programs. The Mountain Goat is the only
existing 501c3 climbing gym and serves
as an outlet for GOAT's programs as well
as a fundraising arm for the organization.
Both organizations have grown over the
past six years to serve youth all over the
state of South Carolina.
Matt McCorquodale is the founding
owner and operator of The Delaware
Rock Gym, which opened in 2007. Being
the first commercial climbing gym in
Delaware, Matt successfully lobbied the
County government for a change to zoning regulations to allow access to suitable
real-estate and successfully challenged
Delaware Workers Comp classifications
for climbing gyms. He has also attended
every CWA summit to date.
fication Program. He was in the first
ever level 2 clinic and since that clinic
has continued to excel and push the
program to new levels. As an owner of
Stone Moves’ climbing gym in Houston,
TX, John uses a business approach to
advancing USA Climbing’s Routesetting
Clinic and Certification Program.
Karthik Nadesan is a partner at Nadesan Beck PC. He has been an avid
climber and snowboarder for over 15
years. His legal practice focuses on
commercial, product liability and intellectual property litigation, and general
business transactional work.
Keith Nalepa is the Sales & Marketing
Director of Flashed Climbing. He has
been with Flashed for just over 7 years
but his experience doesn't stop there.
He was part-time and full-time Desk
Staff / Instructor / Route-Setter with the
Calgary Climbing Centre for 4 years
prior to his time at Flashed. He has in-
structed Top Rope, Lead and Bouldering classes and clinics to all age groups
and experience levels.
While at Flashed, he has lead CWI
Instruction clinics for the past 2 years,
servicing Western Canada. This includes conventional climbing gyms,
recreation facility with climbing walls
and climbing clubs.
Andrew Palmer has practically lived in
climbing gyms for the last 15 years. In
that time, he’s been a customer, a setter,
a manager and a national team athlete in
sport climbing. His passion for climbing
and professional experience in marketing
analytics led to the creation of The Porch,
a tool that uses data to solve the problem
every climbing gym faces: how to turn
customers into a community.
Mike Palmer has been involved in the
climbing industry for over 25 years, from
wall construction to gym operation. He
designed and built Cascade Crags in Ev-
erett WA and ran for 10 years. His interest
in safe landing systems led to providing
flooring solutions all over North America.
His company Cascade Specialty/Impact
Floor Systems provides design, installation services and materials. He currently
resides in Bellevue WA.
Richard Perse is an emergency training specialist in CPR/AED and industry
specific First Aid certifications. AED
implementation specialist since 1997;
has put AED program in for the City of
Boulder, University of Colorado-Boulder
and trained staff in CPR and AED use. He
has presented at the Emergency Cardiac
Care Conference nationally (2008, 2014).
Robyn Raboutou, founder of ABC Kids
Climbing & Team ABC, will lead this
½ day workshop which focuses on all
aspects of youth climbing. ABC Kids
Climbing is world renowned for their
youth competition champions but the
programs’ foundation is not just about
Nate McKenzie is a climbing guide and
Regional Director for Paradox Sports
based in Connecticut. He coordinates
adaptive rock and ice climbing events,
an indoor adaptive climbing club and
contributes to the Paradox Adaptive
Climbing Manual. His goal is to help
make climbing accessible to all, regardless of physical disability.
John Muse serves as the Secretary of
the USA Climbing Routesetting Committee. John has been routesetting for over
10 years including 6 years as a National
routesetter. He is also the Co-Regional
Coordinator of the Bayou Region for USA
Climbing. John began instructing routesetting clinics in 2010 and since then has
instructed over 10 clinics.
John is a true product of USA Climbing’s Routesetting Clinic and Certiclimbingwallindustry.org
| Climbing Wall Association 29
PRESENTER BIOGRAPHIES
Robert Richards As founding principle
of Climbing Wall Advisors, Bob Richards has provided strategic planning
and development services to the climbing wall industry since 2004, assisting
gym owners in planning, developing
and opening new climbing gyms. Mr.
Richards founded Rockreation Sport
Climbing Centers in 1991 and as President and CEO managed the expansion
of the company operations in Utah,
California and Nevada. In 2004 he sold
his interest in Rockreation. In 2003 Mr.
Richards founded the Climbing Wall
Association and served as a board
member through 2011. He is a regular
presenter at CWA conferences. Prior
to his experience in the climbing wall
industry, Mr. Richards was an executive
with international and national consumer
packaged goods companies, including
Nestle Foods, and also worked as a
CPA with Ernst & Whinney, an international accounting and consulting firm.
He also holds a Certified Global Management Accountant designation.
Phil Sandlin is currently the Coordinator
of Indoor Climbing Programs and Facilities
at Stanford University. He holds a master's
degree in Recreation Management and
has over 13 years’ experience managing
both commercial and University climbing
programs. He has served in a variety of
roles including operations manager, head
route setter, head instructor, and as both a
youth and collegiate coach.
Gym Phenom™
INDUSTRIAL- STRENGTH GYM HERO
From Sterling—the company who brought you the
original gym rope—comes the next generation for
indoor climbing. The Gym Phenom was specifically
designed to handle the high traffic and abuse of
gym environments. Featuring a 10.3mm diameter
with our higher denier sheath construction and
thermodynamically balanced cores, the Phenom
hits the sweet spot of handling, performance and
gear compatibility. Available in two colors and
multiple lengths.
Choose the right equipment: Sterling.
Visit our booth in the Exhibit Hall
during CWA Summit 2015.
10.3mm
67g/M
Vail Resorts and is a former member of
the American Association of Snowboard
Instructors, Central Division Education
Staff. David also holds both a Bachelor
of Arts from the University of Minnesota, Minneapolis as well as a Master of
Science from American University in
Washington, D.C.
David Schwab is the Director of Safety,
Training and Guiding for Vertical Endeavors. He began rock climbing in 1987 and
has been an avid climber ever since. His
climbing experience includes numerous trips to various climbing areas such
as; Joshua Tree, California; Red Rocks,
Nevada; New River Gorge, West Virginia;
Eldorado Canyon, Colorado; City of Rocks,
Idaho; and his favorite climbing area, the
Black Hills of South Dakota. His certifications include; Level III Guide for VEGA,
Climbing Wall Association (CWA) Provider,
Single Pitch Instructor for both the American Mountain Guides Association (AMGA)
and Professional Climbing Instructors Association (PCIA) as well as Climbing Wall
Instructor for both the CWA and PCIA.
David is a former Electronic Monitoring and Program Development Specialist for the US Probation Office where he
worked in their Intensive Supervision
Unit. In this capacity, he was a professional trainer for over 20 years. He also
continues to teach snowboarding for
sterlingrope.com
Jason Shumaker Professional market
sales manager for Liberty Mountain.
SPRAT Level III trained. Tower Climber
Instructor. Involved professional industry
climber for over 10 years. Former climbing gym maintenance manager for 4
years. Former rock and alpine guide.
Vasil Sharlanov is an architect who
joined Walltopia in 2012 and soon after
was promoted to Head of the Design &
Architecture Department. Today Vasil
leads a team of 12 architects and designers engaged in various international
projects: climbing gyms, FECs, outdoor
facilities, ropes courses, interactive elements based on climbing, etc. His team
is behind some of the most celebrated
Walltopia gyms in North America and
annually designs more than 1.6 mln.sq.ft.
of climbing surface.
PHOTO COURTESY OF WALLTOPIA / JONATHAN VICKERS
individual champions. The program
focus is on ABC (Ability-Balance-Coordination) which is essential in all youth
sports as it gives athletes confidence
in their ability and themselves. These
principles bring the best out in every
youth climber no matter what their ability level. This comprehensive workshop
will be broken into sessions covering
the basics of youth programming/classes; youth outdoor programs; youth route
setting and youth team organization.
PRESENTER BIOGRAPHIES
Aaron Stevens has been in the climbing industry for more than 16 years. Of
those years, 15 have been as a facility
owner or manager. He has perfected
his movement class program for the
past six years at his current facility,
Climb Iowa. Climb Iowa brings in top
athletes from around the US that that
grows the knowledge all of our instructors have. Recent guests have included: Chris Danielson, Timy Fairfield,
Arno Ilgner, Angela Payne and Robyn
Erbesfield-Raboutou.
Andrew De Torres is the current
Head Route Setter as well as an
instructor at Stanford University. He
has spent the last decade working in
a climbing gym from starting out as
a belay slave for birthday parties, to
becoming a manager, and everything
in between. With 5 years of commercial
route setting, numerous competitions
ranging from local to regional, and
youth coaching to the national level un-
der his belt, Andrew brings a wide array
of insight into all aspects of the indoor
climbing industry.
Rick Vance, Petzl America’s Technical
Drector, is a Petzl Technical Institute
V.axcess certified PPE inspector and
inspection course trainer with a mechanical engineering background. Rick
has extensive experience in the vertical
world as a climber and mountaineer,
knowledge of PPE systems and is an
expert in vertical rope access and work
positioning techniques used in industry.
Kevin Volz With a BA in Management
and Computer Science from the State
University of New York - Plattsburgh,
Kevin has been climbing and selling
climbing products since the late 80s.
He brings to Eldorado Climbing Walls
a long tradition of climbing industry
knowledge and contacts as well as a
20 year proven track record in sales
and senior management in the outdoor
recreation products industry.
Kynan Waggoner/Tyson Schoene/
Kyle Clinkscales/Claudiu Vidulescu
Kynan Waggoner is the CEO of USA
Climbing, the National Governing Body
for competition climbing in the United States. He is a gym owner, former
National and International Routesetter,
former US National Team Coach, and
remains passionate about competition
climbing. Tyson Schoene of Vertical
World, Kyle Clinkscales of Team Texas
& Claudiu Vidulescu of Stone Summit/
ATL Climbing are all current or former
US Team Coaches.
Logan Wilcoxson opened the Little
Rock Climbing Center in 2003. Since
that time he has learned much about the
climbing business the hard way.
Bill Zimmermann is the President and
CEO of the Climbing Wall Association
(CWA). Bill has been an educator and
non-profit administrator for the past
twenty years. Prior to working at the
CWA, Bill worked for the University of
New Hampshire, The American Youth
Foundation, Project Adventure, and
as the Director of Accreditation for the
Association for Experiential Education
(AEE) where he oversaw accreditation
for outdoor education programs nationally. Bill regularly presents at conferences and seminars and works as an
author and editor in the fields of outdoor
recreation and education. Bill also
works in the public policy and regulatory arenas as an advocate for the climbing industry. Bill enjoys mountain biking
and cycling. Bill has a B.A. Degree from
the University of New Hampshire.
HAVE FUN
Boulder Climbing Tick List
SPORT CLIMBS
Boulder Canyon
›› Athlete’s Feat (5.11a)
›› Sleepless in Boulder (5.11a/b)
›› Sidekick (5.11a/b – multi-pitch)
›› Sargasso Sea (5.12a)
Flatirons
›› Third Flatiron Standard (5.4)
›› Direct Route East Face First
Flatiron (5.6 R)
Lumpy Ridge (Estes Park)
›› Fat City Crack (5.10c)
Flatirons
›› The Shaft (5.12b)
›› Ultrasaurus (5.13a)
Clear Creek Canyon (Golden, CO)
›› Playin’ Hooky (5.8 – multi-pitch)
›› Sonic Youth (5.13a)
BOULDER PROBLEMS
Flagstaff
›› The Monkey Traverse (V4)
Flatirons
›› The Turning Point (V9)
Clear Creek Canyon
›› Dark Waters (V12-13, V9 stand,
V10 traverse)
Other
›› Redneck Hero (5.12a) – Button Rock in Lyons, CO
PHOTO COURTESY OF WALLTOPIA
TRAD CLIMBS
Eldorado Canyon State Park
›› Rewritten (5.7)
›› Wind Ridge (5.8)
›› Werk Supp (5.9)
›› Yellow Spur (5.9)
›› Rosy Crucifixion (5.10a)
›› Naked Edge (5.11a/b)
BJ's
Variety
1690 28th Street
bjsrestaurants.com
303.440.5200
Upslope
(south location)
1898 S. Flatiron Ct.
upslopebrewing.com
303-396-1898
Under the Sun
Pizza / Sandwiches
627 A S.Broadway
303.927.6921
Twisted Pine
(1 block from The Spot)
3201 Walnut St.
twistedpinebrewing.com
303-786-9270
BREWERIES
Boulder Beer
2880 Wilderness Place
boulderbeer.com
303.444.8448
Fate Brewing
1600 38th St
fatebrewingcompany.com
303-449-3283
Sanitas Brewing Co.
3550 Frontier Ave. Unit A
sanitasbrewing.com
303.442.4130
Boulder Eats
DOWNTOWN
AND PEARL ST. MALL
The Kitchen Next Door
Local Bistro
1035 Pearl St.
thekitchen.com/nextdoor-boulder
720.542.8159
NEAR THE UMC
Half Fast Subs
Sandwiches
1215 13th Street
halffastsubs.com
303.449.0404
The Sink
Burgers
1165 13th St.
thesink.com
303.444.7465
Mountain Sun
(cash only)
Brewery/Pub
1535 Pearl St
303.546.0886
Thai Avenue
Asian
1310 E College Ave #220
Thaiavenueboulder.com
303.443.1737
32
Climbing Wall Association
The Med
Mediterranean
1002 Walnut
themedboulder.com
303.444.5335
| climbingwallindustry.org
The Rio Grande $
Mexican (GREAT margaritas!)
1101 Walnut
riograndemexican.com
303.444.3690
NEAR SUMMIT HOTELS
Beau Jo’s Pizza
Pizza
2690 Baseline Rd
beaujos.com
303.554.5312
Carelli’s of Boulder
Italian
645 30th St.
carellis.com
303.938.9300
climbingwallindustry.org
| Climbing Wall Association 33
HAVE FUN
What to do in Boulder
Welcome to Boulder! In addition to the
networking and educational opportunities provided at the Summit, we encourage you to take advantage of “The
People’s Republic of Boulder”. Here
is a list of local hot spots that make
Boulder unique.
HIKING
With over 45,000+ acres set aside for
recreation, wildlife, and preservation,
there are hundreds of miles of trails.
Chautauqua Park offers trails to the
Flatirons and several other moderate
hikes. More info: Rocky Mountain NP,
Eldorado Canyon SP, Open Space and
Mountain Parks
bouldercolorado.gov
MOUNTAIN BIKING
Cycling is limited directly from town,
yet Boulder County Parks offers good
riding within a 30-minute drive at Walker
Ranch, Batasso, Hiel Valley Ranch and
Hall Ranch.
bouldercounty.org/dept/openspace
ATTRACTIONS
For a more relaxed afternoon, plan a trip
to Celestial Seasonings for a free tour
of their tea factory. Free tours are available seven days a week and depart
every hour.
303.581.1202, celestialseasonings.com
Yeehaw! Saddle up for Banjo Billy’s
Bus Tours to learn the unsettling truth
about Boulder’s past. Ghosts, crime, and
history fill a 90-minute tour along with
13 disco balls, 5 saddles, and a rubber
chicken.
(720) 938-8885, banjobilly.com
SHOPPING
Wallet too thick? Head over to 29th
Street. This retail district features great
restaurants, retail stores, and the
Century Theaters.
twentyninthstreet.com
For the authentic Boulder experience,
visit the Pearl Street Mall. Located in
downtown Boulder, this walking mall
features shops, boutiques, bars,
restaurants, and street performers.
boulderdowntown.com.
NIGHTLIFE
We know that after absorbing so much
knowledge about the climbing industry
you want kick back with a cold one.
Boulder is more than happy to accommodate with numerous pubs, bars, and
clubs. Visit the Med for tapas, the Rio
for margaritas, and West End Tavern
for a rooftop party. Ask your friendly service crew for tips on the hotspots.
MICRO BREW AFICIONADO
Boulder is home to a growing quiver of
breweries, taprooms and pubs. Sip local
suds at Southern Sun, Boulder Beer,
Sanitas Brewing co., Fate Brewing,
Twisted Pine, Mountain Sun, Upslope
(north and south locations), and Walnut
Brewery, or rotating taps at Backcountry Pizza. For a curated experience, visit
The Kitchen Upstairs – they have the beer
version of a sommelier!
Transportation
Boulder SuperShuttle
bouldersupershuttle.com
Green Ride
greenrideboulder.com
AROUND BOULDER
Transportation Tips: search
“GoBoulder”
Bus
RTD: 303.299.6000
rtd-denver.com for schedule
34
Climbing Wall Association
| climbingwallindustry.org
Bike Share
Boulder B-Cycle
boulder.bcycle.com
Bike Rentals
Boulder Cycle Sport
303.444.2453,
bouldercyclesport.com
Full Cycle
303.440.7771
fullcyclebikes.com
Taxi
Boulder Yellow Cab
303.777.7777
Metro Taxi
303.333.3333
PHOTO COURTESY OF WALLTOPIA / BOONE SPEED
TO/FROM DENVER
INTERNATIONAL AIRPORT
RTD Boulder/DIA
303.299.6000
rtd-denver.com
CELEBRATING
30 YEARS OF QUALITY
AND PASSION
CLIMBING WALLS • HOLDS
ACCESSORIES • SERVICES
Contact us now to utilize our knowledge and create your ideas:
800.580.5463 • info@epusa.com
W W W. E P U S A . CO M
climbingwallindustry.org
| Climbing Wall Association 35
SPONSOR DESCRIPTIONS
TITLE SPONSOR:
Walltopia is the world’s leading climbing wall manufacturer.
Founded in 1998, Walltopia operates on 6 continents
through offices in the USA, UK, Canada, Germany, Austria,
Russia and Asia Pacific and exports to 50 countries around
the globe. The Head office is located in Sofia, Bulgaria.
Innovation has always been the driving force of the company so Walltopia does not only offer the largest and most complete range of climbing wall surfaces available in the indoor
climbing world today but also delivers complete solutions for
customers' facilities and businesses from project design to
wall assembly, route setting and staff training.
Walltopia is behind some of the most significant gyms,
such as Momentum, Touchstone, Planet Granite, Sender One,
Earth Treks, Stone Summit, Climb So iLL, Climb NuLu and
many more.
In 2013 and 2014 Walltopia was the builder of the wall and
one of the sponsors of Psicocomp - the most spectacular
climbing contest that took the climbing comps to a whole new
level and brought audience beyond the climbing world.
Walltopia has a team of more than 300 professionals and
has the largest production capacity within the industry.
LEAD SPONSORS:
Element Climbing Since 2008, Element Climbing has manufactured innovative climbing holds and provided exceptional
customer service to the indoor climbing community. Each
Element Climbing hold features our proprietary NEO-LITH
GT polyurethane, unique design, innovative details, and an
unconditional guarantee. All of our climbing holds are manufactured in-house with pride, here in the USA. Emphasizing
material, shape, texture, and color, we're creating the next
generation of climbing holds. Manufacturing climbing holds is
a fine balance between science and art. By committing to the
pursuit of perfection in both, we continue to create exciting
new shapes that challenge the abilities of climbers around the
globe. But, just having a great product isn't enough...
Stellar customer service is what really sets us apart. We
strive to build relationships with our clients, delivering on time
and exceeding their expectations.
Entre-Prises celebrates 30 years and going strong. We continue to innovate in a consistently transitioning industry, keeping our main values in tact – quality, passion and innovation.
Our mission is to bring climbing and its core values to
everyone through designing, manufacturing and ensuring the
success of climbing walls. We build trusting partnerships to
achieve your business / community objectives through each
unique climbing wall design. We are known for our experience, leadership, return on investment support and high
quality products and services.
Our latest vertical playing field is built at the base of the
Chicago skyline in Maggie Dailey Park – utilizing our new out-
36
Climbing Wall Association
| climbingwallindustry.org
door composite, flat panel system, MozaiK XP. We currently
have climbing gyms installing from Maine to Florida, Alaska to
Arizona and everywhere in-between. University and military
facilities continue to build walls for outdoor training, recreation
and intermural competitions. Visit us and learn more about
our 30 year history, what’s happening at our shop in Bend,
Oregon and current projects installing around North America.
Kingdom Climbing is based out of Southern California. In
2015 Kingdom has been ranked #1 climbing hold company
in North America by Climbing Business Journal. Their overarching goal is to offer a very large variety of only the most
innovative and inspiring shapes known to the industry. All of
their climbing holds are produced from the highest quality
material and are shipped from Louisville Colorado.
Kingdom
Climbing
We at Kingdom Climbing would like to welcome you to the Climbing Wall
Association Summit. As a lead sponsor we have the opportunity and privilege
to show off what we have been working on all year long. At the booth you will get
to meet us and check out several brand new full climbing hold lines we have developed. Additionally, you will get information about new holds being shaped,
and about our expansive line of over 600 shapes we have to offer your facility.
As ranked #1 by the Climbing Business Journal for best hold company in North America in 2015, we strive to achieve only the best in quality, innovate designs year after year, and provide you with nothing but the best customer experience. Let us help you create your ultimate Kingdom today!
Nicros Established in 1992, Nicros has built more than
one million square feet of climbing wall surface, shaped
thousands of handholds and introduced countless industry-changing products. Applying decades of climbing experience, engineering know-how and the insight of operating
four commercial climbing gyms, the Nicros team is uniquely
qualified to find the best solution for all of your project needs.
Over the years, the Nicros team has cultivated meaningful
relationships with their customers, acquiring a depth of knowledge unparalleled within the climbing industry. These qualities
combined with the capabilities of their professional staff make
Nicros the premier choice for any climbing wall project.
Nicros’ complete line of products and services includes
climbing walls, handholds, volumes and training goods;
staff and instructor training; risk management courses; and
inspection services. Nicros continues to elevate many of
the climbing wall products commonly seen throughout the
industry today. Stop by our booth to learn more!
The Monument Sports Group has developed relationships
with numerous insurance carriers to ensure that each client, whether individual or gym has the proper coverage for
its particular operation. Unlike traditional insurance agencies, our programs recognize the importance of participant
legal liability, participant accident/ supplemental medical,
and umbrella coverages that are essential for sports and
climbing related businesses. For our new program we have
partnered with the Everest National Insurance Company and
the Specialty Insurance Group to deliver the best coverage
form in the industry. In addition to providing the necessary
insurance coverages, we strive to help our clients protect
their organization or facility from financial loss with risk
management assessments and tools. Monument Sports
provides facility design recommendations and on-site
loss control inspections, contract review, waiver or visitor
agreement assistance, among many other resources, to our
clients. Monument Sports manages your insurance needs by
Kingdom Climbing LLC
climbingwallindustry.org
| Climbing Wall Association 37
SPONSOR DESCRIPTIONS
providing the right insurance coverage and services for your
organization or gym, so you can concentrate on growing your
business. Visit www.monumentsports.com for more information about The Monument Sports Group.
TOP ROPE SPONSORS:
Flashed was born 1996 by making chalk balls with pantyhose and plastic ties. Since then, we developed a lineup that
caters to the indoor market and the outdoor boulderer. Our
curious approach to innovation has been the constant.
Perfect Descent came on the scene in 2010 with the desire to
provide the climbing industry with a technically superior auto belay. Perfect Descent answered this call with a quality-engineered
and rigorously tested auto belay. The difference is in the Speed
Drive technology with redundant braking, the lightest construction and the fastest lanyard retraction speed on the market.
Perfect Descent joined forces with Aerial Adventure Technologies in 2013 to expand its reach into more gyms and
camps in the States and beyond. Today there are Perfect
Descents in 42 States and 23 countries around the globe.
would gather to share stories from their days. With this philosophy in mind, our web-based platform extends your gym’s
community online, empowering routesetters with actionable
feedback and route management tools, providing gym management with powerful usage data that goes beyond checkins
and point-of-sale, and allowing climbers to track their progress
and share their successes in a purpose-built environment.
Swing by our booth in the exhibit hall for a tour of our capabilities, or learn more at www.theporch.io.
Rock Candy Holds makes climbing holds for people that
love to climb. We love to climb too, that’s why we design our
products and services to inspire and equip those looking to
set something new.
We have been in the climbing hold business since 2006 and
are more excited than ever to provide the industry with awesome shapes and great customer service. We’d love to talk to
you about your gym and how Rock Candy can help you reach
your goals. Stop by our booth this weekend or contact us anytime at 330-289-2420 or info@rockcandyholds.com.
Petzl was born from its founders' desire to serve one passion:
exploration. From its beginnings in the caves of France's Dent
de Crolles, the company’s mission has remained constant: to
offer innovative yet practical solutions that allow people to progress through the most challenging terrain. Today that pioneering
spirit, passion for exploration, and ethic have not changed. More
than forty years later, Petzl continues to invent products and provide solutions that allow sports enthusiasts and professionals to
access some of the most inaccessible places in the world, day
and night. For more, visit www.petzl.com.
Rockwerx Are you ready? Over the past year we have
reached out to the best minds in our industry to develop new
processes and procedures to support the products we have
always believed in. Our focus is building the BEST gyms out
there. With our tried and true GYM ROCK concrete wall system, the most durable climbing wall on the market, and now
our highly competitive GYM ROCK LITE plywood product, we
offer the best hybrid system money can buy. Are you ready to
see what our QUALITY, INTEGRITY, DURABILITY, INSPIRATION, and INNOVATION will bring to your dream gym?
The Porch was inspired by the front porch of a campground at
the New River Gorge, where each night climbers of all abilities
PHOTO COURTESY OF WALLTOPIA / REMI FABREGUE
Head Rush Technologies The TRUBLUE is specially engineered to be the most reliable auto belay on the market. Our
patented eddy current magnetic braking technology provides many unique benefits to operators, including self-regulating braking action that accommodates the widest range
of climber weights, compliance with the strictest international safety standards, and no sacrificial wear parts, clutch
bearings, or brake pads for low maintenance and cost of
ownership. In a 2012 survey by Head Rush Technologies,
61% of climbing gyms said that membership and participation increased since they purchased their TRUBLUEs. Stop
by our booth or visit one of our many distributors on the floor
to learn more today!
SPONSOR DESCRIPTIONS
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Vertical Solutions At Vertical Solutions, we know that a
modern, world-class climbing gym not only provides a clean,
beautiful and high-quality climbing and training environment,
but that it acts as an anchor—a gathering place and focal
point for local climbers to create and engage in community.
We are a fully custom, start-to-finish provider of the indoor
climbing experience, from site selection and 3D design, to wall
fabrication, holds and pads. Combining years of first-hand industry experience with an unwavering dedication to craftsmanship, we strive to create gyms that not only feature unparalleled
climbing surfaces, but that cater to the climbing lifestyle and
offer an experience that can’t be found anywhere else.
EXHIBITORS:
adidas Outdoor is the athletic brand in the outdoors. The
company’s founder, Adi Dassler, designed equipment
solutions for athletes that improved their performance. The
long history of adidas Outdoor began in the 1970s with the
creation of the first light trekking shoes. Climbing legend
Reinhold Messner helped adidas design super light and fast
approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with
products influenced by Messner, as well as notable extreme
outdoor adventurers from around the world.
climbingwallindustry.org
| Climbing Wall Association 39
.COM
AUTO BELAYS
REDUCES STAFF COSTS
30-DAY FREE TRIAL
LOWEST COST OF
OWNERSHIP on the MARKET
2-YEAR SERVICE CYCLE
EXCITING FITNESS
OPTION FOR FAMILIES
SPONSOR DESCRIPTIONS
Airius fans destratify and improve indoor air quality. The
combination of our patented stator system and tapered
Venturi design moves air 8-100+ feet vertically using minimal
power to balance temperatures from floor to ceiling and wall
to wall, reducing HVAC use. www.airiusfans.com
Asana is Everything Bouldering. Specializing in anything and
everything you'll need for bouldering, Asana is the leader in
the manufacturing of custom landing systems for climbing
gyms, bouldering pads, climbing holds, packs, chalk bags,
chalk, and other equipment. Asana has been a Boise, Idaho
based US manufacturer since 1999.
Boreal ARRIBA! A simple rental shoe for climbing gyms that
is comfortable, durable and affordable. BOREAL: High performance climbing footwear, dependably handmade in Spain.
www.e-boreal.com
Brewer’s Ledge Since 1989 Brewer’s Ledge has provided
customers worldwide with creative climbing and training
options. These are innovative products that focus on
serious, creative training use movement that is functional,
fun, and very effective. All of our design and production
is done in the US and engineered with the input of
customers worldwide.
Cascade Specialty LLC/Impact Floor Systems provides
engineered flooring systems for climbing gyms in the US and
Canada. Let us help you design your new floor system!
DRY ICE Tools by Furnace Industries. Train for ice anytime.
Zero damage to your wall, the pads, or your customers. DRY
ICE Tools: Gym-safe indoor ice/mixed climbing training tools.
Edelrid, headquartered in Isny, Germany, is one of the
world’s leading climbing rope and equipment manufacturers,
a reputation earned through innovative industry firsts like
the original kernmantle rope, stitched climbing harness, and
stitched quickdraw.
eGrips and Trango have been integral to the growth of the
climbing industry. eGrips is an industry leading climbing hold
company that has been setting the standard for climbing
holds for over 15 years. Trango produces and distributes
technical climbing gear including Tenaya Climbing Shoes,
Wall Rope, Carabiners, and Gym Draws.
Eldorado Everyone should climb. Eldo folks truly believe this
and work every day to help create opportunities for people to
climb. Come by the Eldorado booth and see how.
Five Ten, the Brand of the Brave, is a leader in performance,
high-friction footwear. From downhill mountain biking to rock
climbing Five Ten makes footwear for the world's most dangerous sports and is the shoe brand of choice for the world's
most exciting athletes.
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Climbing Wall Association
| climbingwallindustry.org
FrictionLabs makes high performance chalk. Our chalk is
engineered to keep your hands drier longer, without using
drying agents. Drier hands means better grip, better grip
means better performance.
Futurist Climbing offers independent consulting services
including market feasibility, business modeling, program
development, facility layout and climbing wall design for
commercial climbing gyms and private institutions. Futurist
also offers the highest quality custom flooring systems for
bouldering, roped climbing and training areas and the most
comprehensive warranty in the industry.
61% OF CLIMBING GYMS SAY THAT
MEMBERSHIP AND PARTICIPATION HAVE
INCREASED SINCE PURCHASING THEIR
TRUBLUE AUTO BELAYS.*
Holdtopia expands the US market of climbing holds offering
a range of the best European and Japanese brands. The
company was founded in 2013 as part of Walltopia USA.
Why TRUBLUE Auto Belays?
Mad Rock’s goal from the start has been to offer the most
sophisticated designs and materials at a fair price.
Incorporating auto belays into your facility helps increase
revenue while reducing costs. The TRUBLUE is specially
engineered and offers unique advantages over its competitors.
MAXIM Ropes exceed expectations whether you’re climbing
outside or in the gym on our Chalk Line - designed to take repeated abuse while keeping core and cover in perfect balance.
C
Metolius is proud to offer a new line of Urethane holds. We
offer industry standard colors, competitive pricing, quick turnaround times, and all new shapes.
Misty Mountain makes comfortable, durable climbing
harnesses and equipment for climbers, high angle
adventure, military and tactical customers, right here in
North Carolina. Our passion for climbing is manifest in
the designs developed and honed on the cliffs of the
Linville Gorge and Ship Rock, and after thirty years, we’re
still all in. Climb on!
M
Y
CM
MY
CY
CMY
K
Motavation Volumes is the first company to build only
wooden volumes in the United States. In recent years,
countless USAC and multiple World Cups events have featured our products.
So iLL has set a new standard by creating the most
unique climbing holds and training products on the planet
since 2002. So iLL provides gear for walls, rental programs
and the retail environment at your gym. TAKE HOLD and
Find us online at SoiLLholds.com : TakeHold.Co :
WeCare@SoiLLholds.com
Find A Trublue Auto Belay Distributor
Walltopia, Eldorado Climbing Walls, Entre-Prises, and
Petzl are all distributors of the TRUBLUE Auto Belay.
Request a FREE 60-Day TRUBLUE Demo
Sterling Since 1993, Sterling has developed tools that allow
climbers and professionals to safely confront challenging
environments. Almost 20 years ago, Sterling was one of the
first rope manufacturers to produce a unique and extremely
durable dynamic rope for the burgeoning gym market. Today,
gyms worldwide use Sterling ropes more than any other. Visit
sterlingrope.com to learn more about our complete line of
indoor and outdoor climbing products.
We’re so confident in our product that we will let you
see for yourself how the TRUBLUE can improve your
business. Go online to request a free demo:
www.headrushtech.com/demo-program
*based on a 2012 study by Head Rush Technologies
climbingwallindustry.org
www.headrushtech.com
+1-720-565-6885
Wall Association 41
| Climbing
SPONSOR & EXHIBITOR CONTACT INFORMATION
ADIDAS OUTDOOR
Diane Kay
2440 South Sepulveda Blvd #201
Los Angeles, CA 90064
adidas.com
310.254.0353
AIRIUS, LLC
811 S. Sherman Street
Longmont CO 80501
airiusfans.com
ARAGON ELASTOMERS
740 South Pierce Ave # 2
Louisville, CO 80027
aragonelastomers.com
303.666.9519
ASANA CLIMBING
111 East 48th Street
Boise, ID 83714
asanaclimbing.com
208.639.0282
EDELRID
3550 Frontier Ave, Unit E
Boulder, CO 80301
edelrid.de
EGRIPS
740 S. Pierce Ave., Suite 15
Louisville, CO 80027
e-grips.com
303.530.3035
ELDORADO CLIMBING WALLS
1835 38th Street
Boulder CO, 80301
eldowalls.com
303.447.0512
ELEMENT
64 Confederate Way
Jasper, GA 30143
elementclimbing.com
877.735.3636
BOREAL
6105 113th Avenue NE
Kirkland, WA 98033
e-boreal.com
ENTRE PRISES USA
63085 18th Street, Suite 101
Bend, OR 97701
epusa.com
541.388.5463
BREWER’S LEDGE, INC.
87 York Ave
Randolph, MA 02368
brewersledge.com
800.707.9616
FIVE TEN
P.O. Box 1185
Redlands, CA 92373
fiveten.com
909.798.4222
CASCADE SPECIALTY
P.O. Box 1861
Everett, WA 98206
cascadespecialty.com
425.268.8604
FLASHED
8, 6923 Farrell Rd SE
Calgary, ABT2H 0T3
flashed.com
403.252.6779
DRY ICE TOOLS
250 W 105th St 4G
New York, NY 10025-4174
dryicetools.com
917.584.1536
FRICTIONLABS
3436 W 37th Ave
Denver,CO 80211
frictionlabs.com
EARTH TREKS GOLDEN
700 Golden Ridge Rd
Golden, CO 80401
earthtreksclimbing.com/co
303.222.9564
42
Climbing Wall Association
FUTURIST CLIMBING
428 Sycamore St NE
Albuquerque, NM 87106
futuristclimbing.com
505-750-1104
| climbingwallindustry.org
SPONSOR & EXHIBITOR CONTACT INFORMATION
HEAD RUSH TECHNOLOGIES
1835 38th St. Suite C
Boulder, CO 80301
headrushtech.com
877.565.6885
MOVEMENT CLIMBING + FITNESS
2845 Valmont Road
Boulder, CO 80301
movementboulder.com
303.443.1505
HOLDTOPIA
2500 S. Decker Lake Blvd Unit 18
Salt Lake City, UT 84119
holdtopia.com
412.973.4705
NICROS, INC.
845 Phalen Blvd.
St. Paul, MN 55106
nicros.com
800.699.1975
KINGDOM CLIMBING
5280 Bridgetown Pl
Thousand Oaks, CA 91362
kingdomclimbing.com
805.907.2279
PERFECT DESCENT
162 Timber Lakes Dr.
Todd, NC 28684
perfectdescent.com
828.264.0751
MAD ROCK CLIMBING
10528 Pioneer Blvd
Santa Fe Springs, CA 90670
Madrockclimbing.com
562.944.8081
PETZL AMERICA, INC.
2929 Decker Lake Dr.
Salt Lake City, UT 84119
petzl.com
801.926.1590
MAXIM ROPES
848 Airport Road
Fall River, MA 02720
teufelberger.com
800.333.6679
STERLING ROPES COMPANY, INC.
26 Morin Street
Biddeford, ME 04005
sterlingrope.com
207.282.2550
THE PORCH
www.theporch.io
ROCK CANDY HOLDS
733 Chester Ave
Akron, OH 44314
Rockcandyholds.com
330.289.2420
VERTICAL SOLUTIONS
1450 S 400 W
Salt Lake City, UT 84115
www.boulderinggyms.com
ROCKWERX, INC.
15 Dana Road
Barre, MA 01005
978.355.6400
So iLL
212 S Buchanan Street Unit G
Edwardsville, IL 62025
soillholds.com
618.420.9388
WALLTOPIA
329 44th St
Pittsburgh, PA 15201
walltopia.com
916.835.2712
THE SPOT
3240 Prarie Ave.
Boulder, CO 80301
thespotgym.com
303.379.8806
METOLIUS
63189 Nels Anderson Rd
Bend, OR 97701
metoliusclimbing.com
541.382.7585
MISTY MOUNTAIN THREADWORKS
320 Burma Road
Banner Elk, NC 28604 USA
Mistymountain.com
866.647.8955
THE MONUMENT SPORTS GROUP
1365 Overbrook Road, Ste 1
Richmond, VA 23220
Monumentsports.com
866.674.1234
MOTAVATION VOLUMES
13090 Goodview Trail
Sanger,TX 76266
motavationvolumes.com
climbingwallindustry.org
| Climbing Wall Association 43
MOVEMENT
CLIMBING &
FITNESS
2845 Valmont Rd,
Boulder, CO
Venue
Valmont Rd
FOOTHILLS PKWY
19th St
Folsom St
28TH STREET
Iris Ave
Broadway St
9th St
2nd Floor
119
36
7
UNIVERSITY OF
COLORADO: UMC
Glen Miller Ballroom
Balcony
157
HYATT PLACE
St
2280 Junction Pl, Boulder, CO
Hotel
20th
P
l St
17th
St
Pear
CANYON BLVD
l
ear
P
THE SPOT
36
3240 Prairie Ave,
Boulder, CO
Venue
30th St
t
ine S
7
y
Pkw
Glen
Miller
Lounge
Conference Room
235
Reception
Desk
Information
Aspen Rooms
Veterans
Lounge
UMC
Art
Gallery
225
Arapahoe Ave
7
Presentation Rooms
Conference Room
245
119
Balsam Ave
Exhibit Hall
Conference Room
247
Atrium
BOULDER, CO
Entrance
Main Entrance
289
287
285
The Monument
Sports Group
UMC Outdoor South Terrace
119
93
UNIVERSITY MEMORIAL
CENTER
University Ave
157
1669 Euclid Ave, Boulder, CO
Venue
EUCLID AVENUE
AUTO PARK
Colorado Ave
36
9th St
Baseline Rd
93
Not pictured
Aurora Ave
Parking
DAYS INN
5397 S. Boulder Rd,
Boulder, CO
Hotel
BOULDER INN
770 28th St, boulder, CO
Hotel
EXHIBIT HALL:
Meet your suppliers in the Glenn Miller Ballroom.
Glenn Miller Ballroom
UNIVERSITY OF COLORADO CAMPUS
Holdtopia
Folsom
Field
Folsom St
University Ave
Colorado Ave
College Ave
Additional street
parking available
in University Hill
neighborhood
28TH STREET
Metolius
Madrock
16th St
15th St
14th St
13th St
12th St
DW
AY
ST
Nicros
Walltopia
Farrand
Field
OA
Friction
Labs
So Ill
Futurist
Airius
Head
Rush
Tech.
Eldorado
Misty
Mountain
Cascade
Five Ten
MAXIM
Perfect
Descent
Egrips
Trango
Dry Ice
Tools
Flashed
Motavation
Rock
Candy
Asana
UMC
BR
Boreal
Rocker X
Edelrid
The
Porch
Adidas
Outdoor
Element
CHEM
Euclid Ave
Sterling
Entre Prises
nt
ge
Re
Dr
Vertical
Solutions
Petzl
Kingdom
Brewer’s
Ledge
Room 289: The Monument Sports Group
44
Climbing Wall Association
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climbingwallindustry.org
| Climbing Wall Association 45
TITLE SPONSOR
LEAD SPONSORS
Ec
08
Element Climbing
TOP-ROPE SPONSORS
EXHIBITORS
DRY ICE Tools
®
Climbing Wall Association
46
Climbing Wall Association
1460 Lee Hill Road, Suite 7
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(p) 720.838.8284
www.ClimingWallIndustry.org