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INNOVATIVE SOLUTIONS THAT WORK
CORPORATE AND EXECUTIVE EDUCATION
From Alfaisal University’s College of Business
THE COURSES YOU MAY BE LOOKING FOR!
Whether you are interested in completing a Professional Development
Short Course or Test Preparation Program for a professional certificate
or partner with Alfaisal University to design and deliver state-of-the-art
learning solutions that are customized for your corporate training needs
and help you realize your strategic business objectives or create your
competitive advantage, we can help!
Register with us today!
Simply visit http://cob.alfaisal.edu/programs/executive_education to fill out
the registration form or call +966 11 215 7709 or 053 128 1949
Endorsed Providers and Partners:
TABLE OF CONTENT
Professional Development Short Courses
Open Enrollment Programs
Integrated Marketing Communication (IMC)…………………………
2
Strategic Marketing Planning Tools (SMPT)…………………………… 3
Foundation in International Financial Reporting Standards (IFRS)…… 4
Test Preparation Programs
Certified Management Accountant (CMA)……………………………
5
Chartered Financial Analyst (CFA).……………………………………… 6
Project Management Professional (PMP).……………………………… 7
Customized Learning Solutions
Customized Learning Solutions………………………………………… 8
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CORPORATE AND EXECUTIVE EDUCATION
Integrated Marketing Communications (IMC):
"Building a Strong Brand Equity"
Learning Objectives
The Saudi marketplace is changing. What was once a single audience has fragmented and companies have
to establish and maintain brand relationships with a variety of groups of customers. Organizations now have
to communicate with these groups using a wide variety of communication channels.
IMC is the coordination of Advertising and other Communication Mix efforts to ensure the
maximum informational and persuasive impact on customers.
Days 1
• What is Integrated Marketing Communications (IMC)? and Why
• IMC Planning & Strategy
• Customer Base Brand Equity (CBBE) Building Pyramid Model: From “Brand Awareness” to “Brand
Commitment” • How IMC Can Build a Strong Brand Equity?
Days 2
• How to Prepare an Effective IMC Mix Plan
• Case Study (1): Fast Moving Consumer Goods (FMCG) Sector
• Case Study (2): Service Sector
• Case Study (3): Industrial Sector
• Case Study (4): Governmental Public Sector
Who should attend this workshop?
• Marketing managers
• Advertising managers
• Brand Managers
• Strategic Planning managers
• Client Servicing Directors working with Advertising Agencies
• Market research managers
• Owners of Small & Middle Enterprise (SME)
Dates: May 9 & 16, 2015
Time: 9:00 AM – 4:00 PM
Fees: SAR 5,000 (including certificate)
Trainer Profile: Mr. Edmond Saadeh
Mr. Saadeh is engaged in providing strategic marketing communication consultancy and professional training
seminars in the Middle East & North Africa (MENA) region. He has over 20 years of experience in strategic
marketing communicationplanning within leading advertising agencies across the MENA marketplaces. Mr.
Saadeh is an MBA graduate from University of Quebec in Montreal (UQAM).
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CORPORATE AND EXECUTIVE EDUCATION
The Strategic Marketing Planning Tools: How to Prepare an Effective
Strategic Marketing Plan?
Learning Objectives
The economy is changing, market dynamics are changing, consumer behavior is changing, retail industry is
changing, and marketing mix is changing from 4Ps to
7Ps to 4Cs to 4Es to SIVA model.
• What does this mean to marketing strategists today.
• How should marketing strategists cope with these
changes tocompete in a highly competitive market.
• What marketing strategies should be adopted and
implemented and Why.
• What marketing mix element should be the “priority”
for the organization.
Day 1
• Topic (1): Business Planning’s link to Marketing
Strategy: Company’s Business Strengths vs. Industry
Attractiveness.
• Topic (2): The Strategic Marketing Planning Process
and Tools.
• Topic (3): Market Position’s link to Marketing Strategy.
• Topic (4): Components of a Strategic Marketing Plan.
Day 2
• Components of a Strategic Marketing Plan
Case Studies:
• How to plan a marketing strategy and mix for a
FMCG firm
• How to plan a marketing strategy and mix for a
Service provider
• How to plan a marketing strategy and mix for a
firm in the Industrial Sector
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CORPORATE AND EXECUTIVE EDUCATION
Who Should Attend This Workshop?
• Business Strategists
• Strategic Planning Directors
• Marketing Directors
• Market research managers
• Brand Managers
• Owner of Small & Middle Enterprise (SME)
Dates: May 23 & 30
Time: 9:00 AM – 4:00PM
Fees: SAR 5,000 (including certificate)
Trainer Profile: Mr. Edmond Saadeh
Mr. Saadeh is engaged in providing strategic marketing communication consultancy and professional
training seminars in the Middle East & North Africa
(MENA) region. He has over 20 years of experience in
strategic marketing communication planning within
leading advertising agencies across the MENA marketplaces. Mr.Saadeh is an MBA graduate from University of Quebec in Montreal (UQAM).
Registration & Payment Policy and Procedure: Click
Here For enquiries Email: exec.ed@alfaisal.edu
Telephone: 011 215 7709 Mobile: 053 128 1949
Foundations to International Financial Reporting Standards (IFRS)
Learning Objectives
International Financial Reporting Standards (IFRS)
is a major issue for most companies and finance
professionals. Over 90% of the world‘s leading
economies either require IFRS or are converging
to it. In the Kingdom, it is the Saudi Organization
of Certified Public Accountants (SOCPA) stated
goal to have made the transition to IFRS by 2017.
The course is designed to provide a foundation
to understanding IFRS and where it differs from
SOCPA standards.
You will also learn how to apply IFRS, as well as the
concepts and principles that underpins it.
• Joint ventures and associates
• Discontinued operations
Days 1
Dates: May 9, 16, 23 & 30
Time: 9:00 AM – 4:00PM
Fees: SAR 9,000 (including certificate)
Trainer Profile: Mr. Pieter De Witt
• Introduction
• First time adoption and financial statement
presentation
• Revenue Recognition
• Taxes
Days 2
• Inventory
• Property Plant & Equipment (PPE)
• Asset Impairment
• Provisions
Days 3
• Share based payments
• Consolidation
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CORPORATE AND EXECUTIVE EDUCATION
Days 4
• Financial instruments
• Convergence and standard-setting activities
Who should attend this workshop?
This program is intended for professionals working in accounting, audit and finance who want to
broaden their knowledge of the theoretical and
practical aspects of IFRS.
Pieter is a South African qualified Chartered Accountant with extensive Financial Services experience,
both as a professional services provider and a
financial executive. He is currently Head of Financial
Review at one of the largest banks in the Kingdom
where he is tasked with reviewing its compliance
with IFRS. Pieter is a highly experienced presenter
in IFRS with over 20 years of industry experience.
He has worked with KPMG, PwC, Merrill Lynch,
GoldmanSachs, CSFB and ABB where he has gained
firsthand experience in the implementation of IFRS.
Certified Management Accountant (CMA)
What is CMA?
The CMA qualification is recognized worldwide as being a professional certification
that delivers tangible value. It certifies your command of critical accounting and financial management
skills required in today’s dynamic business environment.
CMA Advantage:
• Globally Recognized Qualification
• Employer Recognition
• Convenience and Flexibility
• High Return on Investement (Average CMAs earn nearly US$25,000 higher than general accountants)
Dates: Sunday and Wednesday, starting on August 30, 2015
Classroom Hours: 90 hours
Time: 6:00 PM – 9:00PM
Fees: SAR 8,500 (including books)
Trainer Profile: Mr. Tim Douglas
Tim is Senior Lecturer – Finance and Accounting at the Saudi Industrial Development Fund (SIDF). Prior
to joining SIDF in 2000, he gained significant experience and expertise in corporate financial distress and
turnaround situations in both senior executive and consulting capacities with a variety of manufacturing and
service entities in Canada. Tim has held his CMA designation since 1974, and later earned his MBA at St. Mary’s
University in Halifax, Nova Scotia, Canada.
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CORPORATE AND EXECUTIVE EDUCATION
Chartered Financial Analyst (CFA)
What is CFA?
The Chartered Financial Analyst (CFA) is a professional qualification offered by the Institute to investment
and financial professionals. A candidate who successfully completes the program and meets certain professional requirements is awarded the “CFA charter” and becomes a “CFA charter holder”.
CFA Advantage:
• It has become the most respected and recognized investment designation in the world.
•The CFA Program has been benchmarked as being comparable to master’s degree levels in finance in the
United Kingdom.
•Regulatory bodies in many countries recognize the CFA designation as a proxy for meeting certain licensing
requirements.
Dates: Sundays, Tuesdays and Thursdays, starting on August 30, 2015
Classroom Hours: 120 hours
Time: 6:00 PM – 9:00PM
Fees: SAR 15,000 (including books)
Trainer Profile: Group of qualified trainers and professionals
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CORPORATE AND EXECUTIVE EDUCATION
Project Management Professional (PMP)
What is PMP?
The Project Management Institute’s Project Management Professional (PMP)® qualification is the most important industry recognized certification for project managers. Globally recognized and demanded, PMP demonstrates that you have the experience, education and competency to lead and direct projects.
PMP Advantage:
• Earn an average of 10% more: firms and organizations are aware of the value that someone with the
PMP Certificate has, so much so that they are willing to immediately increase the salary of anyone who
can call themselves a project management professional
• Increased Employability: this certification is not easy to obtain.
There are quite a few PMP certified professionals
Dates: Sunday, Tuesday and Thursday, starting on May 10, 2015
Classroom Hours: 35 hours
Time: 6:00 PM – 9:30PM
Fees: SAR 5,000 (including books and certificate)
Trainer Profile: Mr. Len Gambla, PMP, CPA, CGFM, MA
Mr. Len is a consultant and Enterprise Program Management Director at Deloitte Consulting. He has 20 years
of experience in both industry and training.
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CORPORATE AND EXECUTIVE EDUCATION
Customized Learning Solutions
Needs Assessment and Analysis Services
At Alfaisal College of Business’s Executive Education, we provide solutions that are based on
A consultative approach. We try to learn about your development and performance needs and accordingly
deliver the best solutions that fit your organization’s mission and objectives.
- Design and deliver structured programs that create a competitive advantage for your business that
uniquely fits your business model
- Engage our experts with your corporate’s executives to create collaborative and measurable objectives
- Work with you to evaluate your current competency framework and make the necessary recommenda
tion for solutions that fit you needs
- Using different sources of training materials to enhance the training experience
- Continuously evaluate the learning effectiveness for your organizatione quite
Program Areas
Leadership
Project Management
General Management
Marketing/Sales
Supply Chain
Branding
Accounting
Human Resources Management
Negotiation
Business Communication
Organizational Development
Analytics
“Our experts will attentively listen to you to understand your learning
needs and objectives and collaborate with you to design customized
programs that enhance your organization’s performance”
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CORPORATE AND EXECUTIVE EDUCATION
Customized Learning Solutions
Alfaisal Advantage:
- Custom Program Development: the program topics, experts, trainers and program structure are selected specifically to enrich the learning experience and maximize the effectiveness of your organization’s employees.
- Real-World Professional Business Education: applied learning approaches and examples that are relevant to
the work place.
- World-Class Expertise: our experts and trainers come from a variety of diverse industrial and academic
backgrounds, each one is on the cutting edge of current knowledge, skills, and qualifications in her/his field.
Their professional experience and research expertise enable them to equip trainees with practical business
knowledge.
- Collaborative Approach with International Professional Bodies: we collaborate with the best providers of
executive education and professional qualifications to add value to our programs
- Committed Support Services: we highly value our relationship with our clients. We want our clients to be
confident that we will always deliver exceptional service.
- Future Partnerships: partnership with our clients starts with a deep commitment to their success and how
our solutions can make a difference to their organizations.
“We focus on your individual business case for success, exploring areas of
knowledge, using relevant activities and exercises,
and focusing on applied practices”
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CORPORATE AND EXECUTIVE EDUCATION
To find out more, contact:
Executive Education Center
College of Business, Alfaisal University
Phone: +966 11 215 7709 / 53 128 1949
P.O.Box 50927, Riyadh 11533
Fax: +966 11 215 7712
Kingdom of Saudi Arabia
Email: exec.ed@alfaisal.edu
http://cob.alfaisal.edu/programs/executive_education