COLOBUS LTD Experts in corporate turnaround, recovery and finance A Director’s Lot Can be a Happy One! Before the money runs out… As a director of a company, you’ve got a lot on your plate. You are responsible for the strategy and direction of your business but you also need to win new clients and keep them happy whilst maintaining the quality of your product or service. Moreover, you bear responsibility for complying with regulations. You employ a team of people, some of whom are very expensive, to help you and in return for their wages or fees you expect them to do a good job. But things don’t always work out the way you expect. Cash runs out for one of three fundamental reasons: Sometimes businesses run out of money (a situation happening more and more as the recession bites). This may follow the withdrawal of bank facilities; the failure to collect a significant debt; or the inability to source sufficient capital to go forward (a particular problem if your business is growing). Or it could be that you're a victim of fraud. Whatever the cause, the problem never appears entirely unannounced. · trading conditions · funding shortfall · fraud. Fraud is a special case; its causes and consequences would need a library of books and therefore not specifically addressed here. A business will fail if it runs out of cash - and, importantly, cash is not the same as profit. Some of us are old enough to remember Laker Airways. This was a company which was consistently profitable for its three-year life but which spectacularly failed when it was unable to re-finance its credit facilities. As a new airline it had long life assets (airliners) funded largely by threeyear debt and, as a profitable company, it expected to roll over those debts. However, it left the roll-over negotiations quite late. Prior to concluding a deal with the banks, Laker’s larger competitors drew it into a price war. The banks got worried, the loans weren't rolled-over and Laker collapsed. In more recent times, boards of directors of companies as large and powerful as Northern Rock in the UK and Lehman Brothers in the US have made false assumptions and overlooked significant risks that have led to their companies' collapse. You, however, are unlikely to get government support, so if you overlook a material factor of your business, there won’t be a tax-payer safety net for you. Your job as a director is to be aware of the assumptions your board is making and to identify all the material risks affecting your business. The problem is that people who run businesses are, on the whole, a self-confident, optimistic bunch. They are also busy. In my experience, this is equally true whether you run a large international businesses or a small family concern. Self-confidence, optimism and lack of time can lead to warning signals being overlooked. Perhaps the biggest challenge for a director is to be able to determine strategy, establish culture and guide subordinates (which is broadly what ‘directing’ means) while simultaneously having the skill and making time to attend to detail (loosely, ‘management’). We know, however, that whatever gets monitored gets managed. If it isn't watched or is watched only superficially, it won't be managed and sooner or later something will go wrong. You need facts, unshakeable facts, and these are best committed to paper or electronic reports. Many times I've encountered companies where the cash has, or is about to, run out and the board does not even know the basics of turnover, much less margin or break-even sales level. We all hold a view of the way things are going but that view is almost always too optimistic, in part because people will talk louder and more often about sales successes and less often, if at all, about the associated costs or budget over-runs. Continued 1st Floor, 12 Frailey Hill, Woking, GU22 8EA T. 01483 720517 F. 01483 773649 E. xxxxx@colobus.co.uk www.colobus.co.uk Registered Office: 10 – 14 Accommodation Road, London NW11 8ED Company Number 3789764 VAT Registration 742 7277 20 Short Form Working Capital Report Things to monitor Turnover By this we mean invoiced sales. Monitoring this will encourage your staff to issue invoices promptly. If you don’t, turnover will be merely talked about and suddenly this month’s sales are lumped together with last month’s and next month’s too – and you’ll risk getting an over-optimistic view. Know your break-even point. If you have your own finance department, get them to document this for you. If not, or at an early stage in your growth, do it yourself but have it written down and regularly reviewed (at least twice yearly). It is of use only if it is documented and based on real costs. Check break-even levels against actual monthly results. Debtors Look at your debt ageing regularly. This will tell you if you’re being paid. If most people are paying late beyond agreed terms, either you’re not putting the right effort into collection or there is a problem with your product or service. If you are a retailer, you are unlikely to have significant debtors but you must look closely at stock. Monitor stock turnover and carry fast-moving items. Use promotions to push slowmoving items out the door. Stock Trade debtors Last week X X Movement This week X X Cash X X Trade creditors (X) (X) SF working capital —---------X —----------X It is no use having the reports a month after the event. 10 or 11 days after month-end is a reasonable delay, even for small companies. Ideally, the monthly management report will include a cash flow report (see my preferred format below) and a controller’s report, which should highlight key variances, forthcoming commitments and potential problems. For very small companies this may be unnecessary but, as soon as you are large enough to have a full-time person in accounts, preparing a controller’s report should be a requirement of their job. If you have a finance department, you need to know that it regularly reconciles the bank accounts, at least monthly. In a small company, you may need to do this yourself or certainly check that it is done. Monthly Cash Flow Report Operating profit Woking capital movement Working Add: Increase in debtors Add: Increase in stock Creditors As with debtors, monitor the ageing. If you look solely at your cash balance, your staff may be encouraged to manage that by extending creditors’ ageing. You may only discover this when an key order from a supplier is on ‘stop’. - or worse, when you receive a statutory demand! One of the most effective ways of controlling your business is to monitor key data in a simple format. Among the best methods is the Short Form Working Capital (SFWC) and we recommend that our clients monitor this weekly. SFWC is the net balance of cash, trade debtors, stock and trade creditors. You must see and read monthly management accounts which include, at minimum, an Income Statement (profit and loss account) and Balance Sheet. Accounts software will produce these at the push of a button. Question whether these accounts reflect your break-even and trading expectations. Add: increase in other debtors Current Month Year to Date x x x x x x x x Less: increase in creditors (x) (x) Less: increase in other creditors (x) (x) x x (x) (x) x x x x Net movement in working capital Fixed assets Fixed asset purchases Depreciation charged Net investment / (release) in fixed assets Financing Add: Interest & financial income x x (x) (x) (x) (x) Net financincial costs (x) (x) Net operat ing cash flow X X Funded by: Profit / (loss) x x Debt drawn Debt repaid x (x) x (x) Equity issued x X x X Less: Interest paid and financial costs Less: tax paid Continued 1st Floor, 12 Frailey Hill, Woking, GU22 8EA T. 01483 720517 F. 01483 773649 E. xxxxx@colobus.co.uk www.colobus.co.uk Registered Office: 10 – 14 Accommodation Road, London NW11 8ED Company Number 3789764 VAT Registration 742 7277 20 Do’s and Don’ts… especially if money is, or may become, tight. Banks Do not let fear or anger lead you to ignore your bank. If you are using the bank’s money and you encounter cash-flow problems, you must communicate with them. Do not wait until the last minute. If If If If cash is tight and you receive a county court claim, you must deal with it immediately. you have cause for defending the claim, you must issue a prompt defence. you receive a statutory demand, you must deal with it quickly, you only have 21 days. there is any doubt over the claim, you must use a solicitor and ask for the demand to be set aside. VAT If you are struggling to pay VAT, you must contact the business support services helpline and ask for time to pay. Ask for longer than you think you need and do so in writing. You will need to supply a cash-flow forecast. If you cannot meet your current quarter’s VAT liability, do not propose to meet that over the next quarter because that will leave you short when the next payment is due. Propose, instead, to meet the due amount over at least one year. There is no penalty for being late twice with VAT but after that there is a steep and punitive penalty ladder which you must avoid. PAYE is only subject to late payment interest charges after 19 May. On the positive side... Handled well, HM Revenue and Customs officials will generally be co-operative and helpful and they can be a source of low-cost and sometimes free finance. But... Handled badly, HM Revenue and Customs can become an enormous burden with great power and the right to charge punitive costs. And, finally... Of course, once you have a payment plan in place, you need to stick to it. 1st Floor, 12 Frailey Hill, Woking, GU22 8EA T. 01483 720517 F. 01483 773649 E. xxxxx@colobus.co.uk www.colobus.co.uk Registered Office: 10 – 14 Accommodation Road, London NW11 8ED Company Number 3789764 VAT Registration 742 7277 20
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