THE CONNECTED CAR EXPO AT LOS ANGELES AUTO SHOW Exhibit | Sponsor | Advertise contents ABOUT About Connected Car Expo and Los Angeles Auto Show CCE Advisory Board and Conference Director Who Participates and Why Past Exhibitors and Sponsors Attendees Media Coverage DRIVING THE NEW AUTOMOTIVE INDUSTRY NEW FOR 2015 New Format Events and Destinations at the JW Marriott Events and Destinations at the Los Angeles Convention Center Events Calendar OPPORTUNITIES TO CONNECT Overview of Opportunities Added Value Offerings for Exhibitors and Sponsors Exhibit and Meeting Spaces Sponsorships Advertising Participation Bundles CONTACT ABOUT WATCH THE VIDEO The Los Angeles Auto Show’s Press and Trade Days gather the who’s who of today’s automotive ecosystem. Those responsible for redefining and shepherding our rapidly changing industry assemble in Los Angeles to network, conduct business, unveil vehicles and discuss the future. As technology continues to disrupt every facet of the automotive business, the LA Auto Show created its Connected Car Expo (CCE), which has emerged as the authoritative forum to guide the industry into tomorrow. about CONNECTED CAR EXPO about press & trade days The rules for how vehicles are made, sold, serviced and owned are changing and the playbook is being written at CCE. The award-winning conference and trade show unites innovators, manufacturers, futurists and influencers to define the roadmap and further the convergence of technology and the automobile. CCE takes place as part of the broader Press & Trade Days. As one of the top automotive gatherings in the world, the Los Angeles Auto Show Press & Trade Days assemble nearly 19,000 business leaders including more than 4,500 media from nearly 60 countries. The show has become one of the most important and celebrated gatherings for breaking news, networking and conducting business. CCE is where the new auto industry gets business done, unveils groundbreaking products and makes strategic announcements in front of media from around the globe. Breakdown of 2014 Attendance: • • • • • • • • • Auto Manufacturer 27% Media 23% Auto Industry 15% Design Studio 10% Tech Manufacturer & Supplier 9% Marketing/Advertising 7% Dealer 4% Analyst 4% Government 2% 2015 ADVISORY BOARD Michelle Avary Vice President, Automotive Strategy AERIS COMMUNICATIONS Brian Greaves Director Product Development IoT AT&T Bryan Biniak Vice President & General Manager of Development Experiences MICROSOFT Roger C. Lanctot Associate Director of Global Automotive Practice STRATEGY ANALYTICS Chris Cook President Mobile Electronics Group Peter Marx Chief Innovation Technology Officer CITY OF LOS ANGELES John Ellis Founder & Managing Director ELLIS AND ASSOCIATES Chris McKillop Manager of Android Platform GOOGLE CONFerence DIRECTOR Andy Gryc CX3 MARKETING Manuela Papadopol Director of Global Marketing Automotive ELEKTROBIT Danny Shapiro Senior Director of Automotive NVIDIA Geoff Snyder Vice President of Automotive Business Development PANDORA WHO PARTICIPATES WHY PARTICIPATE Analysts App Developers Associations Automakers Government Entities Media Technology Companies Tier-1 Suppliers Tier-2 Suppliers Launch New Technology Showcase Your Products & Services Gain Media Exposure Generate Brand Awareness High-Level Relationships Host Meetings Recruit Talent Stage a Hackathon Business Development Opportunities “We were included in 315+ articles with Android Auto, recording over 1.5 million impressions. At the show, we had over 100 1-on-1 demos.” Hyundai “We've been to lots of shows over the past few years and I’d have to say you…were one of the better experiences for us.” Mojio “You do have the OEMs and top tier suppliers and for a new brand like ours, it was a great venue to drive awareness.” Lochbridge 33% INCREASE in exhibits & sponsors in 2014 compared to 2013 past sponsors past exhibitors Advanced Transportation Center Airbiquity Al & Ed’s Autosound App Annie Audi Continental Ford Developer Program Garmin Hertz NeverLost Hyundai Jaguar Land Rover Lochbridge miaLinkup Mojio NVIDIA OnStar QNX Scout Telenav Sprint Velocity SuperMicro Verizon Telematics Volvo WhiteCryption AT&T Drive Auto Alliance Elektrobit Global Automakers KPMG Lixar OnStar QNX ATTENDEES CCE is the new auto industry’s authoritative gathering of automotive and technology leaders Aha International Alpine Electronics Apple Auto Alliance Bose Cisco CloudCar Denso DreamWorks Facebook Fujitsu Gemalto Global Automakers Google Harman Automotive HERE/Nokia IBM Intel IOActive Local Motors Microsoft OpenCar Oracle Pandora QNX Qualcomm Samsung SanDisk Sony Sound Cloud Telogis Toshiba media coverage 5,600 TECHNOLOGY STORIES 69% INCREASE in media coverage over 2013 “Proximity to Silicon Valley makes the Los Angeles motor show the ideal place for manufacturers to showcase new car technology” “At the Connected Car Expo…key players in the automotive and technology industries joined together to demonstrate how cars are becoming increasingly connected.” Cas Hallett AUTOCAR.CO.UK Tara Baukus Mello BOSTON.COM NEW FOR 2015 A NEW FORMAT. Responding to the continued growth of CCE and to the valued input of its participants, show organizers are pleased to introduce a new format for CCE. This year, the one-day conference and expo will be hosted at the JW Marriott (alongside the Western Automotive Conference) on November 17, with a special CCE Welcome Reception hosted on November 16. Following the conference and expo, CCE exhibitor and sponsor representatives and executives will be featured in an all-new CCE-focused destination at the L.A. Convention Center (during the vehicle debuts). From November 18-19, a fully-staffed CCE Networking Lounge will serve as a shared hub for all CCE participants to gain exposure, network and book meetings with LA Auto Show’s broader press and trade audience. Private meeting suites will also be available for CCE participants to rent at the L.A. Convention Center (space is limited). JW marriott AT L.A. LIVE JW Marriott at L.A. Live is this year’s hub for CCE and headquarter hotel for Press & Trade Days; it will also be home to several hospitality suites, meeting rooms and events before, during and after CCE and the Western Automotive Conference (hosted by J.D. Power, this annual half-day event gathers the automotive dealers from the western United States with a special emphasis on the California/Los Angeles marketplace). Events CCE Welcome Reception CCE Conference CCE Press Conferences Western Automotive Conference Destinations CCE Exhibits CCE Meeting Rooms los angeles convention center From November 18-19, the L.A. Convention Center will become the primary stage for the Los Angeles Auto Show’s Press & Trade Day happenings and events. Events Press & Trade Days Kickoff Party Vehicle Debuts Green & Advanced Technology Ride & Drive Design LA Challenge & Open House Green Car of the Year Award Motoring Invitational Destinations Automaker Exhibits Media Center Design LA Gallery New for 2015 CCE Networking Lounge - a co-op place for exhibitors & sponsors to connect with media and trade The Suites - a collection of private hospitality suites cce EVENTS calendar JWM = JW MARRIOTT LACC = l.a. CONVENTION CENTER MONDAY, NOV. 16 WEDNESDAY, NOV. 18 CCE Welcome Networking Reception @JWM CCE Networking Lounge @LACC CCE Expo floor open @JWM The Suites @LACC Private Exhibitor/Sponsor Events @JWM Private Exhibitor/Sponsor Events @JWM TUESDAY, NOV. 17 THURSDAY, NOV. 19 CCE Conference @JWM CCE Networking Lounge @LACC CCE Expo floor open @JWM The Suites @LACC Western Automotive Conference @JWM Green and Advanced Technology Ride & Drive @LACC Private Exhibitor/Sponsor Events @JWM Private Exhibitor/Sponsor Events @JWM Press & Trade Days Kickoff Party @LACC OPPORTUNITIES TO CONNECT Select THE WAYS YOU wish TO CONNECT. SPACES ADVERTISING CCE Exhibit Opportunities at JW Marriott Online Banner Ad Meeting Rooms at JW Marriott Show Guide Advertisements The Suites at L.A. Convention Center Automotive News Supplement Billboard Advertising at JW Marriott SPONSORSHIPS Hosted Media Dinner CCE Welcome Reception at JW Marriott CCE Networking Lounge at L.A. Convention Center Conference Break Sponsor at JW Marriott Coffee Cart Sponsor at JW Marriott Exclusive Wi-Fi Sponsor at JW Marriott Technology Ride & Drive at L.A. Convention Center Connected Key Sponsor General Sponsor Custom Options Billboard Advertising at L.A. Convention Center ADDED VALUE OFFERINGS FOR ALL Each CCE exhibitor and/or sponsor will receive the following added value benefits with their package: Included as an exhibitor/sponsor in digital communications, including: press releases, e-blasts and website Company logo to be included in the Press & Trade Days Guide, to be distributed to nearly 19,000 media and industry professionals attending CCE and LA Auto Show Invitation to the official Press & Trade Days Kickoff Party on Tuesday, Nov. 17 Opportunity to network with automotive manufacturers at the LA Convention Center on Wednesday and Thursday, Nov. 18-19 Access to the CCE Networking Lounge, a featured CCE destination inside the LA Convention Center; here, CCE exhibitors and sponsors can hold meetings with media and network with industry professionals over the course of Wednesday and Thursday (during vehicle debuts) Electronic Press Kit in the online press room for Press & Trade Days EXHIBIT OPPORTUNITIES AT JW MARRIOTT CONTACT FOR PRICING Become a CCE exhibitor and establish yourself in the rapidly changing and ever-growing connected car space. Showcase your brand, products and services to a highly targeted audience of auto-tech professionals and media correspondents in attendance. Utilize your exhibit space at the JW Marriott as a platform to break your company’s latest news, trends and reports and capture the attention of more than 2,000 industry and media professionals in attendance. Opportunity includes: Booth at the JW Marriott (10’x10’, 20’x20’, 30’x30’); custom options are also available Two complimentary passes to CCE for every 100 sq. ft. of exhibit space purchased meeting rooms at JW marriott SIZES & PRICES VARY Enjoy the privacy of a meeting room during the CCE conference, expo and Western Automotive Conference that will be taking place at the JW Marriott on November 17. Located conveniently near the exhibit hall and conference rooms, the JW Marriott meeting rooms are fully customizable and are ideal for everything from presenting your company’s latest research to providing amenities for your VIPs. Added Value Companies looking to extend their meeting room reservation through the remaining Press & Trade Days (November 18-19) will also gain complimentary access to the CCE Networking Lounge at the LA Convention Center. This all-new lounge offers CCE sponsors and exhibitors a co-op space to network, schedule/take meetings and drive press and trade contacts back to their meeting spaces at the JW Marriott. THE SUITES at l.a. convention center SIZES & PRICES VARY CCE participants looking to broaden their presence beyond the walls of the JW Marriott will value this all-new opportunity to host their own exclusive space at the convention center. The Suites at LA Convention Center allow brands to establish a physical presence at the show during the Wednesday and Thursday of Press & Trade Days. They are ideal spaces to host meetings, demo products and offer hospitality services. Conveniently located between South and West Halls, these all-new suites will be identified with onsite signage, mentioned online and within the printed show guide. Suites are limited in quantity and are available at a first-come, first-serve basis. HOSTED MEDIA DINNER CONTACT FOR PRICING Be seen as a thought-leader by top media correspondents attending this year’s CCE. Our show’s communications team will work with your company’s PR team to identify and invite key media to this high-level gathering. This sponsorship includes airfare, hotel accommodations and transportation for all hosted media attending your event*. * quantity contingent upon guest count and departure locations Highlights include: Gain quality face time with high-level media in a social environment Turnkey activation includes all logistics and pricing involved with media invites, travel arrangements and F&B costs Highly customizable activation (guest count, venue) Audiovisual and visual enhancements available Eight complimentary passes to CCE CCE welcome RECEPTION CONTACT FOR PRICING CCE’s annual welcome reception will be hosted on the exhibit floor at the JW Marriott on the evening of Monday, November 16. The presenting sponsor of this reception will have the exclusive opportunity to welcome an estimated 500 guests representing the new automotive industry and press. Whether you are looking simply broaden brand awareness or make a big newsworthy announcement, this opportunity allows you to make the first impression at the show. Highlights include: Three-minute announcement or video at the reception Company logo and messaging included on the invitations (delivered to approximately 55,000 press and trade professionals) Opportunity to meet and greet guests at the entrance and distribute gift bags at the exits Set up an interactive display or product demonstration area for guests to engage with your product/service Inclusion of your company’s logo and messaging on printed and digital signage (at entrance and inside the reception) Provide a logo’ed gift to media guests (sponsor responsible for all gift costs) Create your own VIP area to host executives, clients and special guests Ten complimentary passes to CCE CCE networking lounge at la auto show CONTACT FOR PRICING Following the conference and expo on Tuesday, CCE exhibitors and sponsors will set up shop from Wednesday to Thursday at the all-new CCE Networking Lounge (located inside the L.A. Convention Center). This CCE-branded co-op space allows all CCE participants an equal opportunity to set up and take meetings with media and industry professionals that are in town for the show. Conveniently located in South Hall Terrace, the CCE Networking Lounge is fully-staffed to schedule appointments and provide information. As the presenting sponsor, your company will be tied to this CCE-focused destination at the L.A. Convention Center, which will be promoted onsite, online and in all printed materials. Lounge hours of operation will mirror official show hours. Highlights include: Your company will be the presenting sponsor Your branding throughout the hosted lounge Your logo on all onsite and directional signage to the lounge Listed as an official sponsor on CCE website with logo and link Happy hour to be hosted each day (featuring craft beers, California wines and specialty cocktails) Six complimentary passes to CCE Conference Break Sponsorship CONTACT FOR PRICING Position your brand and/or messaging by providing complimentary refreshments for CCE attendees during one of the official conference break (one during the morning session and another in the afternoon). We will design and place branded mugs on the hospitality table stationed inside the exhibit hall where the breaks will take place. Place your logo directly into the hands of industry and media professionals networking around the hospitality station during the conference break. Highlights include: Branded mugs with company logo for attendees to take home Signage with sponsor logo to be displayed at the conference break stations Opportunity to make a short sponsored announcement during the break (using the venue’s PA system) Four complimentary passes to CCE Coffee Cart Sponsor CONTACT FOR PRICING Wrap your logo around our coffee cart, located strategically outside the CCE conference room. This sponsorship is an easy way to stand out in front of CCE attendees by putting your name directly in the hands of the industry influencers. Highlights include: High visibility for your brand without the activation costs of a full exhibit All costs of branding, staff and coffee are included Two mentions on CCE social media accounts (Twitter, Facebook) Two complimentary passes to CCE Exclusive Wi-Fi Sponsor CONTACT FOR PRICING Become the exclusive wi-fi sponsor at this year’s CCE (starting Monday, November 16 through Tuesday, November 17). Highlights include: Opportunity for sponsor to customize the wi-fi login name Dedicated advertisement on the wi-fi login splash page Logo on onsite signage throughout the JW Marriott promoting complimentary wi-fi service Company to be included as a sponsor on CCE website Two mentions on CCE social media accounts (Twitter, Facebook) Logo included on e-blasts to nearly 55K press & trade professionals mentioning “complimentary Wi-Fi sponsored by YOUR COMPANY” Technology Ride & Drive CONTACT FOR PRICING Extend your presence beyond Tuesday by showcasing your latest in-vehicle advancements during the annual Green and Advanced Technology Ride & Drive on Thursday, November 19. Organized by show management, this ride & drive gives credentialed media and CCE attendees the opportunity to get behind the wheel for an on-the-road look at the latest connected car technologies. Highlights include: Showcase two vehicles in the ride & drive As a CCE exhibitor/sponsor, your company will receive preferred placement in the ride & drive schedule connected key sponsorship CONTACT FOR PRICING Make sure your company and its “key” message is top of mind at the start and end of each Press & Trade Day. Highlights include: Your branding to be placed on key cards for the 3,500 rooms in the CCE/LA Auto Show room block (guests to include automobile manufacturers, national and international media correspondents, tech companies, industry influencers and government officials) Two mentions on CCE social media accounts (Twitter, Facebook) Two complimentary passes to CCE General Sponsor CONTACT FOR PRICING Create brand awareness and secure logo placement throughout the Connected Car Expo, by becoming a sponsor of CCE 2015. Highlights include: Your company’s logo and description on the CCE website Brand exposure in the official show guide for LA Auto Show Press & Trade Days (including CCE) Mention in CCE digital communications, such as e-blasts, press releases and social media posts Access to all CCE social and networking events Two complimentary passes to CCE CUSTOM OPTIONS LOCATIONS & PRICES VARY Work with us to develop your own brand and/or product placement opportunity at this year’s CCE and/or LA Auto Show Press & Trade Days. Select from one or more show venues to stage your activation and/or stunt (JW Marriott, LA Convention Center and more). Schedule a brainstorm with our team to explore custom and avant garde solutions. ONLINE BANNER AD CONTACT FOR PRICING Incorporate your brand throughout the Connected Car Expo’s website (connectedcarexpo.com). Your logo will be placed on six pages of the site from August 1 through December 31. Dimensions: 280x225 SHOW GUIDE CONTACT FOR PRICING The show guide for CCE/Los Angeles Auto Show Press & Trade Days is a full-color printed booklet produced each year. Guides are placed at both the JW Marriott and the L.A. Convention Center for both CCE and LA Auto Show. Space is limited and is available on a first-come, first-serve basis. Opportunities: Back Cover Spread Single Page Half Page Pricing covers printing of advertisement; design services are available for additional fee. Show guide dimensions: 5.375” x 8.375” Automotive News Supplement CONTACT FOR PRICING Secure national and onsite exposure with a two-page spread ad inside the Automotive News’ Special Edition Connected Car Supplement, slated for distribution before LA Auto Show. The sponsor will be able to indulgence a highly-tapered audience, and will be mailed to more than 60,000 automotive industry professionals; 11,000 of which are director-level and above. This special edition will be placed on every seat at the CCE Conference and distributed throughout Press & Trade Days, including the Media Center at the L.A. Convention Center. Highlights include: Full page four color ad Two-page spread four color ad Two mentions on CCE social media accounts Two complimentary passes to Connected Car Expo advertising AT l.a. convention center SEVERAL LOCATIONS AVAILABLE; CONTACT FOR PRICING Los Angeles Auto Show Press & Trade Days bring together nearly 20,000 media and automotive industry professionals from more than 60 countries around the world. Generate buzz for your company over the course of three Press & Trade Days. Maximize exposure and select from several indoor and outdoor billboard advertising opportunities at the L.A. Convention Center - site of the: Press & Trade Days Kickoff Party, Vehicle Debuts, Motoring Invitational, Design LA, and the Green and Advanced Technology Ride & Drive. advertising AT JW MARRIOTT CONTACT FOR PRICING (FLAT RATE FOR ANYWHERE IN THE HOTEL) Connected Car Expo brings together more than 2,000 media and trade professionals from around the world. Generate buzz for your company before, during and after CCE (Monday, November 16 through Thursday, November 19). Maximize exposure and select from many outdoor and indoor advertising opportunities at the JW Marriott. Please note: all advertising creative must be approved by JW Marriott. Events and meetings taking place at the JW Marriott include: CCE Registration CCE Welcome Reception CCE Conference CCE Expo Western Automotive Conference Meeting Rooms during CCE Meeting Rooms during Press & Trade Days and more… VIEW ALL AD LOCATIONS 72”w x 318”h HOTEL LOBBY ADVERTISING OPPORTUNITIES Place your brand and message for everyone to see upon arrival to this year’s CCE venue and headquarter hotel for Press & Trade Days. With 650 of the JW Marriott’s rooms dedicated to the show, the JW Marriott main lobby is an ideal location for brands looking to cast a wide net over the course of Press & Trade Days. 38 advertising opportunities including: Automatic Doors, Banners, Column Wraps, Elevator Wraps, Escalator Wraps, Wall Clings, Window Clings entryway ADVERTISING OPPORTUNITIES ON HOTEL LEVEL THREE OF JW MARRIOTT Industry and media professionals attending CCE and/or the Western Automotive Conference will have to travel through here in order to get to the conferences and/or exhibits. CCE registration will be located within this area which will be adjacent to several meeting rooms that will be in use over the course of Press & Trade Days. 9 advertising opportunities including: Column Wraps (Indoor & Outdoor) Window Cling (Indoor & Outdoor) Wall Clings expo foyer ADVERTISING OPPORTUNITIES ON THE PLATINUM LEVEL OF JW MARRIOTT This foyer area is proximate to the CCE exhibits (where the welcome reception will also take place). CCE a attendees will be taking their coffee and networking breaks within this area of the JW Marriott. 17 advertising opportunities including: Banners Column Wraps (Indoor & Outdoor) Elevator Wraps Escalator Wraps Wall Clings Window Clings (Indoor & Outdoor) conference foyer ADVERTISING OPPORTUNITIES ON THE DIAMOND LEVEL OF JW MARRIOTT This foyer area is immediately outside both the CCE and Western Automotive Conferences, respectively. Ideal spot for capturing the attention of speakers, panelists, luminaries and experts presenting and attending the CCE conference as well as dealers and automakers attending the Western Automotive Conference. 11 advertising opportunities including: Banners Column Wraps (Indoor & Outdoor) Elevator Wraps Wall Clings Window Clings (Indoor & Outdoor) PARTICIPATION BUNDLES JW MARRIOTT BUNDLES Ideal for brands seeking exposure at JW Marriott (the hub of CCE) JW BUNDLE 01 Contact for pricing 20’ x 20’ Exhibit at JW Marriott Automotive News Supplement Spread Wi-Fi Sponsorship 750 sq. ft. advertising in the Expo Foyer of the JW Marriott Inclusion in all digital communications regarding CCE Eight complimentary passes to CCE JW BUNDLE 02 Contact for pricing 20’ x 10’ Exhibit at JW Marriott Automotive News Supplement Full Page Ad Conference Break Sponsorship 400 sq. ft. advertising in the Expo Foyer of the JW Marriott Inclusion in all digital communications regarding CCE Four complimentary passes to CCE JW BUNDLE 03 Contact for pricing Standard Meeting Room for 12 at JW Marriott (Nov. 17-19) Coffee Cart Sponsorship General CCE Sponsorship 200 sq. ft. advertising in the Expo Foyer of the JW Marriott Inclusion in all digital communications regarding CCE Four complimentary passes to CCE JW MARRIOTT & LACC BUNDLES Ideal for brands seeking exposure at CCE and LA Auto Show PRESS & TRADE DAYS BUNDLE 01 Contact for pricing 20’ x 20’ Exhibit at JW Marriott CCE Networking Lounge Sponsorship at LA Convention Center Automotive News Supplement Full Page Ad Full page advertisement in LA Auto Press & Trade Days Show Guide Inclusion in all digital communications for CCE Twelve complimentary passes to CCE PRESS & TRADE DAYS BUNDLE 02 Contact for pricing 20’ x 10’ Exhibit at JW Marriott Connected Key Sponsorship 300 sq. ft. advertising in the Expo Foyer of the JW Marriott 300 sq. ft. advertising at LA Convention Center Inclusion in all digital communications for CCE Eight complimentary passes to CCE PRESS & TRADE DAYS BUNDLE 03 Contact for pricing 10’ x 10’ Exhibit at JW Marriott Green & Advanced Technology Ride & Drive at LA Convention Center General CCE Sponsorship 250 sq. ft. advertising inside LA Convention Center Inclusion in all digital communications for CCE Six complimentary passes to CCE contact JULIAN LILE Director of Sponsorships julian@laautoshow.com o. 310.444.1850 m. 612.240.7214
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