1. business and industrial
2. advertising and marketing
3. advertising

Online Media Kit
2015
The B2B portal of Germany's most-quoted
automotive industry publication
Rate card Valid from March 1, 2015. All rates in Euros, exclusive of VAT.
www.automobilwoche.de
www.automobilwoche.de
automobilwoche.de – Germany's most-quoted
automotive industry publication online
automobilwoche.de is the website of Germany's leading industry and business publication, Automobilwoche.
High-quality content is the cornerstone of the website, newsletters, and iPhone and ePaper apps – the online
channels which complement the successful print edition with up-to-the minute news.
automobilwoche.de users are the decision-makers and opinion leaders of the automotive world:
• 45% are senior executives
• 87% are involved in investment decisions within their enterprise
• 43% visit www.automobilwoche.de daily
• 50% visit the website at least once a week
• 95% are “very satisfied” or “satisfied” with the website
• 89% visit the website regularly for the latest news from the automotive industry
Breakdown of automobilwoche.de audience:
The Automobilwoche online audience reflects the full spectrum of executives at manufacturers and suppliers,
major dealer groups, car dealers and their employees. They all find news and insight that they cannot find
elsewhere in the German automotive market. Your advertising reaches the qualified audience in Germany only
Automobilwoche can offer.
3%
17 %
33 %
39 %
43 %
12 %
25 %
28 %
By sector
By position
Automakers and importers
Component suppliers and service providers
Car dealerships and repair shops
Monthly metrics
Visits
Unique Visitors
Page Impressions
399,037
208,152
1,166,494
28%
33%
39%
Member of executive board, CEO, owner
Department head
Project manager
Plant manager, operations manager
Other
43%
25%
12%
17%
3%
Sources:
Breakdown of audience: CATI survey, October 2012, DIMA Mannheim
Monthly metrics: Google Analytics, January 2015
Website Advertising
Leaderboard
Homepage
Wide Skyscraper
Billboard
The automobilwoche.de homepage is the daily must-visit for
automotive professionals who need to stay up-to-the minute
on what is happening in the German auto industry. It is where
readers find an overview of the key news items for their business
and fast and reliable coverage of exclusive stories. Moreover,
the homepage guides users to all the comprehensive
information that automobilwoche.de offers.
Run of Site
Medium
Rectangle 1
With run-of-site placements, your advertisement is displayed on
almost every interior page of automobilwoche.de. It appears
where readers spend most of their time online: on pages with
articles, and in all the extensively researched features.
Medium
Rectangle 2
Medium Rectangle
Content
Article Page (within run of site)
The articles pages offer the possibility to place your advertising
next to the editorial content. This is where our users read the
stories of their choice and where your message gets maximum
attention.
Full Banner
Rates
Homepage
Monthly Ad Position
Impressions
Gross Rate
Run of Site (ROS)
Impressions
Gross Rate
Homepage + ROS Package
Impressions
Gross Rate
Billboard
80,000
€7,920
250,000
€7,890
330,000
€12,730
Leaderboard
60,000
€6,180
160,000
€6,150
220,000
€10,160
Medium Rectangle 1
60,000
€5,330
160,000
€5,300
220,000
€8,780
Medium Rectangle 2
60,000
€5,060
160,000
€5,030
220,000
€8,340
Medium Rectangle 3
60,000
€3,520
160,000
€3,490
220,000
€5,800
Wide Skyscraper
60,000
€4,920
160,000
€4,900
220,000
€8,020
Article Page:
Medium Rectangle Content
-
-
125,000
€5,660
-
-
Full Banner
-
-
125,000
€4,310
-
-
Billboard: 2 banners rotate. All other ad positions: 3 banners rotate. Other formats available on request.
Topic Sponsorships
Topic Sponsorships
As a topic sponsor, your advertising message is surrounded by precisely the content that fits your company’s services. Each topic is announced
prominently on the homepage, and clicks through to corresponding interior pages, where only your advertising appears. Topic sponsorships
include your logo placement in the right-rail of the homepage during your sponsorship month. Multiple sponsorship categories are available
on an ongoing basis.
Here are some examples:
Markets: Auto market China, auto market USA
Auto shows: Geneva Motor Show, IAA
Car makers: BMW, Daimler
Car dealers and service: Dealerships, service and parts
Technology: Alternative drive technologies, car IT/infotainment
Rate
Ask your sales rep for a complete list.
Other formats available on request.
Monthly Topic Sponsorship
Leaderboard + Medium Rectangle
+ Wide Skyscraper
Gross Rate
€5,190
Website ad sizes
Ad Position
Dimensions
Billboard
Max. File Size
970 x 250/970 x 66 pixels
60 KB
728 x 90 pixels
40 KB
Rectangle
300 x 250 pixels
40 KB
Wide Skyscraper
160 x 600 pixels
40 KB
468 x 60 pixels
25 KB
Leaderboard
Full Banner
File formats: GIF, animated GIF, JPG or Flash Version 6.
Job Portal
Employer Branding on
jobs.automobilwoche.de
Exclusive positioning as a top employer
Wide Skyscraper
Prominent placement on the search
results page
Link to your employer profile or to your
job openings
Contact your job candidates right where
they check the results of their search
Rate and Size
Weekly Ad Position
Wide Skyscraper
Dimensions
Max. File Size
Gross Rate
160 x 600 pixels
40 KB
€1,230
Newsletters
1.
Daily Email Newsletter
The daily newsletter delivers the most important news of the
entire auto industry. It provides all the essential information our
readers need.
Distributed Monday through Friday
34,000 registered recipients
2.
Targeted Email Newsletters
Advertising in these special newsletters is an excellent way to deliver
your message directly to your desired audience. Placed in a suitable
context, your ad receives a high level of attention.
Top Banner
Newsletters:
• Finance & Insurance
• Automotive IT
• Automotive Careers
Distributed weekly
Up to 36,000 recipients
3.
Breaking News Alert
Our breaking news alerts give up-to-the-minute access to the top
news of the industry. Give your advertising message enhanced
visibility by placing it in this email.
Frequency: at least 4 times a month
34,000 recipients
Content Banner
Rates
1.
Daily Email Newsletter
Top Banner
Content Banner
per week
€2,260
€1,990
four weeks*
€6,780
€5,970
Top Banner
Content Banner
€2,950
€2,610
Top Banner
Content Banner
€4,490
€3,700
* consecutive calendar weeks
2.
Targeted Email Newsletters
per month
3.
Breaking News Alert
per month
Content Banner
Email ad sizes
Ad Position
Top Banner
Content Banner
Dimensions
Max. File Size
680 x 140 px
40 KB
468 x 60 up to 468 x 200 px
40 KB
Discounts
Annual Sales in Euros
Discount
10,000 and higher
15,000 and higher
30,000 and higher
40,000 and higher
5%
10%
15%
20%
• Valid for all online products except Homepage + ROS Package.
• Discounts from print ads can be transferred to online advertising, but not vice versa.
The multi-channel media brand for the automotive
industry in Germany
www.automobilwoche.de
jobs.automobilwoche.de
Contacts
Sales Europe:
Sales North America:
Thomas Heringer . . . . . . . . . .
Sales and Marketing Director
Phone +49 8153 9074-04
theringer@craincom.de
Annette Meiners-Langs . . . . . .
Sales Manager, Recruitment/
Classified and North Germany
Phone +49 8153 9074-33
ameinerslangs@craincom.de
Christoph Weiß
Sales Manager, Northern Europe/
Central Germany
Phone +49 8153 9074-63
cweiss@craincom.de
Manuela Bordbarkhou . . . . . .
Production
Phone +49 8153 9074-09
Fax +49 8153 9074-25
mbordbarkhou@craincom.de
Alexandra Pethke . . . . . . . . . . . .
Sales Manager, Southern Europe/
South Germany
Phone +49 8245 967497
Fax +49 8245 967498
apethke@craincom.de
Detroit:
New York:
Russ Procassini . . . . . . . .
Regional Sales Manager
Phone 1-313-446-0350
rprocassini@autonews.com
Scott Ghedine . . . . . . . .
Regional Sales Manager
Phone 1-212-210-0126
sghedine@autonews.com
Jerry Salame . . . . . . .
Regional Sales Manager
Phone 1-313-446-0481
jsalame@autonews.com
Henry Woodhouse . . . . .
Regional Sales Manager
Phone 1-212-210-0125
hwoodhouse@autonews.com
Karen Rentschler . . . . .
Regional Sales Manager
Phone 1-313-446-6058
krentschler@autonews.com
Los Angeles:
Crain Communications GmbH • Argelsrieder Feld 13 • 82234 Oberpfaffenhofen • Germany
Phone: +49 8153 9074-09 • Fax: +49 8153 9074-25 • E-Mail: amw-anzeigen@craincom.de
www.automobilwoche.de
........
Taren Zorn
Regional Sales Manager
Phone 1-310-426-2416
tzorn@autonews.com