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EVERYDAY'BIAS'WORKSHOP'FOR'THE'HEALTH'PROFESSIONS'
Thursday,*June*25,*2015********Caribe*Hilton*in*San*Juan,*Puerto*Rico**
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Overview$
Everyone$has$bias.$It’s$just$part$of$our$human$nature,$a$survival$mechanism.$The$challenge$comes$when$you$aren’t$aware$of$the$
impact$it$has$on$your$effectiveness.$The$key$to$thoughtful$choice$is$developing$your$capacity$to$identify$invisible$assumptions$
and$patterns$of$thinking.$
The$AAMC$has$partnered$with$Cook$Ross$Inc$to$present$a$course$on$unconscious$bias$for$health$professions$audiences.$Cook$
Ross$has$developed$an$evidenceQbased,$dynamic$oneQday$workshop$in$which$you$will$explore$how$your$assumptions$impact$
choices$around$communication,$innovation,$hiring,$engagement,$management,$promotion,$marketing,$and$building$
organizational$culture.$This$unique$professional$development$opportunity$is$aimed$at$diversity$leaders$in$academic$medicine$
and$other$professionals$in$healthcare$and$biomedical$research.$$Participants$will$receive$a$Participant$Guide$as$well$as$a$
takeaway$wallet$card.$
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Who'Should'Attend?'''
This$unique$professional$development$opportunity$is$intended$for$academic$medicine$audiences$and$other$professionals$in$
healthcare$and$biomedical$research.$Participation$is$limited$to$the$first$40$registrants.$Interested$individuals$may$include:$
Diversity$and$Inclusion$Practitioners,$Human$Resource$Personnel,$Organization$Development$and$I/O$Psychology$Practitioners,$
Coaches,$Counselors,$Educators,$Heads$of$Departments/Divisions$and$or$Executives$–$Individuals$who$are$interested$in$
developing$a$better$understanding$of$themselves,$their$decisionQmaking$approach$and$what$makes$them$and$their$organization$
“tick.”$
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Learning'Objectives'and'Outcomes:'
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Recognize$the$case$for$a$reinvented$approach$to$diversity$and$inclusion$in$healthcare$and$academic$medicine$
Understand$the$science$and$research$of$unconscious$bias$$
Identify$how$bias$and$the$processes$of$the$unconscious$mind$can$impact$critical$healthcare$decisions$and$results$
Become$aware$of$your$own$background,$and$its$impact$on$your$perceptions$so$you$are$better$able$to$advocate$for$
inclusion$in$your$organization$
Apply$new$strategies$for$practicing$more$conscious$awareness$individually$and$organizationally$
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Time/Dates/Location'
Date:$
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Thursday,$June$25,$2015$$
Time:$
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8:00am$–$3:00pm$
Location:$$$$$$$$$$$$$$$$$$$Caribe$Hilton$in$San$Juan,$Puerto$Rico$$
1$San$Geronimo$Street$
San$Juan,$PR$00901'
Price
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$825$$includes*breakfast*and*lunch
NOTE:$Groups$of$3$or$more$qualify$for$a$discounted$rate$of$$775/ea
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Cook$Ross$Inc$$•$$8630$Fenton$Street$Ste$824$•$$Silver$Spring,$MD$20910$$•$$301.565.4035$•$$fax$301.565.3952!
Faculty'
Howard1Ross$
Founder$&$Chief$Learning$Officer$at$Cook$Ross$Inc.,$a$visionary$at$heart,$Howard$has$served$more$than$25$years$as$an$
influential$business$consultant$to$hundreds$of$organizations$across$the$United$States$and$in$21$other$countries,$specializing$
in$leadership,$diversity,$and$organizational$transformation.$$As$a$recognized$thought$leader,$Howard$brings$invaluable$
expertise$and$knowledge$on$the$topic$of$exploring,$revealing$and$addressing$Unconscious$Bias.$He$is$the$architect$of$several$
awardQwinning$training$and$awareness$programs,$notably$CultureVision$and$The$Diversity$Toolkit.$$$He$is$also$the$author$of$
ReInventing*Diversity:*Transforming*Organizational*Community*to*Strengthen*People,*Purpose*&*Performance,$published$by$
Rowman$Littlefield$in$association$with$the$Society$for$Human$Resource$Management$and$also$Everyday*Bias:*Identifying*
and*Navigating*Unconscious*Judgments*in*our*Daily*Lives,*published$by$Rowman$Littlefield$in$2014.$$Howard$was$the$2007Q
2008$Johnnetta$B.$Cole$Professor$of$DiversityQinQResidence$at$Bennett$College$for$Women,$the$first$time$a$white$man$has$
ever$served$in$such$a$position$at$an$HBCU$(Historically$Black$Colleges$and$Universities).$$$He$is$a$frequently$invited$
international$speaker$for$organizations$and$at$diversity$and$inclusion$conferences.$$Howard$can$be$heard$monthly$on$NPR,$
as$a$regular$guest$on$The$Kojo$Nnamdi$Show.$
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About'Cook'Ross'Inc.'
Since$1989,$Cook$Ross$has$been$providing$an$innovative$approach$to$diversity,$inclusion,$cultural$competency,$and$
leadership$development$through$training$and$consulting$products$and$services.$$Cook$Ross$is$considered$to$be$a$thought$
leader$in$the$practical$application$of$academic$research$of$the$unconscious$to$organizational$diversity$&$inclusion$efforts.$$
For$more$information,$contact$us$at$lookingforanswers@cookross.com.$
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Cook$Ross$Inc$$•$$8630$Fenton$Street$Ste$824$•$$Silver$Spring,$MD$20910$$•$$301.565.4035$•$$fax$301.565.3952!
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Preliminary*Agenda*
EVERYDAY'BIAS'WORKSHOP'FOR'THE'HEALTH'PROFESSIONS'
Thursday,*June*25,*2015********Caribe*Hilton*in*San*Juan,*Puerto*Rico*DC*
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Time'
8:00!–!10:00!AM$
10:00!D11:45!AM$
11:45D12:15!PM$
12:15D1:30!PM$
1:30D1:40!PM$
1:40D2:30!PM!$
2:30D3:00!PM$
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Topic'
Welcome*and*Setting*the*Context'
• Objectives!!
• Key!terms!!
• Content!to!context!
• Understanding!how!our!background!impacts!
how!we!experience!the!world!!
The*Unconscious*Mind*'
• Key!learnings!about!the!brain!!
• Patterns!of!unconscious!bias!!
• Micro!inequities!and!micro!advantages!!
• Unconscious!bias!in!talent!management!!
• Watching!the!machine!run!!
Lunch*
Addressing*the*Organizational*Unconscious*'
• The!malleable!unconscious!!
• The!organizational!unconscious!!
• Diversity!systems!map!!
• Action!planning!!
Break*
Addressing*the*Organizational*Unconscious*
(continued)'
Closing*'
• Evaluation!!
• Performance!support!tools!!
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Cook$Ross$Inc$$•$$8630$Fenton$Street$Ste$824$•$$Silver$Spring,$MD$20910$$•$$301.565.4035$•$$fax$301.565.3952!
REGISTRATION'FORM'
EVERYDAY'BIAS'WORKSHOP'FOR'THE'HEALTH'PROFESSIONS'
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Thursday,*June*25,*2015********Caribe*Hilton*in*San*Juan,*Puerto*Rico*DC*
Please'Print'Legibly.''
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Contact*information*for*course*participant:*
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Name$______________________________________$$
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Address$____________________________________$$
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____________________________________$$
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City/State/Zip$_______________________________$$
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Organization$______________________________________$
Bus.$Phone$_______________________________________$
Cell$Phone$________________________________________$
EQmail$___________________________________________$
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COURSE'PRICE'
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Registration$(Includes*breakfast*and*lunch)**
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Regular$price$
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Groups$of$3$or$more$$
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$825$per$seat$
$775$per$seat
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PAYMENT'
Payment'for'tuition'in'full'must'be'received'by'the'course'start'date'&'time.'
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Total'registration'amount'due:'$'_________________________________________$
If*you*are*part*of*a*group,*the*name*of*the*group’s*Organization:*_______________________________*
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CHOOSE'ONE'
[''']''Credit'card:'' Circle*one'
MC$
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Visa$
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Amex$ $
Discover$
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Card$#$__________________________________________$$exp$__________$$$code$__________$
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[''']''To'request'an'invoice,'if'there'is'a'required'PO'number:'______________________'
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Cancellation'Policy:$$Cancellations$must$be$made$by$phone$with$the$registrar$for$your$workshop.$You$may$cancel$your$reservation$two$weeks$(or$
more)$before$the$start$of$your$course$and$receive$a$full$refund,$less$a$$100QperQperson$processing$fee.$If$you$cancel$with$less$than$two$weeks$
notice,$your$tuition$is$nonQrefundable.$However,$50%$of$that$total$amount$may$be$used$within$one$(1)$calendar$year,$as$partial$payment$for$any$
Cook$Ross$Inc.$public$learning$lab$or$workshop.$
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To'register,'or'with'any'questions,'please'contact:'
Arielle'Edmonson,'arielle.edmonson@cookross.com''
ph'301^565^4035'x1023''''fax'301^565^3952'
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Cook$Ross$Inc$$•$$8630$Fenton$Street$Ste$824$•$$Silver$Spring,$MD$20910$$•$$301.565.4035$•$$fax$301.565.3952!