1. style and fashion
2. swimwear

and me
SHORT LIST
Must-see brands!
New!
Get inspired with
THE TRENDS
BOUTIQUE
MELISSA ODABASH
Designer of the year
ABSOLUTE SUMMER
by Mode City
Party
THE ENCHANTED
INTERLUDE
5-6-7 JULY 2014
PARIS EXPO PORTE DE VERSAILLES PAV. 1
www.lingerie-swimwear-paris.com
SHAN
2
Mode
CITY
2014
Edito
MODE CITY WAS
CREATED AS A
COMBINATION
BUSINESS
ACCELERATOR,
SOURCE OF
INSPIRATION, AND
INTERPRETER
OF FASHION AND
MERCHANDISING
TRENDS.
The trade show brings you a carefully
curated selection of the industry’s
best. By presenting new designers,
and innovative products, materials and
brands, we help you quickly discover
the increasingly glamorous, high-tech,
and original lingerie and swimwear
designers, as well as all the market’s key
brands.
In today’s world, consumer habits
change rapidly, so we want to share
new ideas, examine buying patterns,
and suggest product placement and
boutique design concepts to help you stand out from the crowd.
And we’ll provide practical examples in the form of two Trends
Boutiques, where clever tips, product selection ideas, and
distinctive display cases will be showcased.
Mode City is a dynamic meeting place with revitalising
optimism. It includes an enchanted Summer Party where you
can step away from the everyday to exchange ideas and enjoy
yourself; high energy, choreographed fashion shows; a retailers’
lunch to discuss common issues; and a custom-made program
so you can tailor a successful future!
Taya de Reyniès
Lingerie Division Director
MODE CITY SALON INTERNATIONAL DE LA LINGERIE & DU SWIMWEAR / SPRING SUMMER 2015
3
THIS YEAR,
MODE CITY
BRINGS YOU
6 CREATIVE
SECTORS TO
HELP YOU FIND
YOUR WAY
THE ESSENTIALS & COCOONING
The essential brands for ready-towear swimwear and beachwear,
lingerie-corsetry, loungewear,
nightwear and homewear.
Just Fashion
The finest fashion and sportswear
brands.
dESIGNER LABELS
Luxury and designer lingerie,
swimwear and beachwear brands.
4
A FIRST CLASS
WELCOME
LSPACE
PILYQ
lIMITED EDITION
Lingerie and beachwear brands
by young designers.
aCCESSOIRES
All the beachwear ‘it accessories’
(bags, footwear, beach towels,
jewellery, eyewear, hats, and more).
sUPER HEREOS
A new zone just for the gentlemen, with swimwear, underwear,
loungewear,
homewear
and
more…
Every morning, the whole Mode City team will greet you in a welcome
area with complimentary coffee and put you in contact with brands. The
Welcome Desk is the place you can go for multilingual information. ‘The
Selection’ buyers guide will give you the trade show picks, brands and
do-not-miss new products. And the Personal Shopper service is always
there to help you organize a customized visit of the show.
LA BLANCA
COCO REEF
SPOTLIGHT ON NORTH AMERICA
This year, Mode City celebrates the diversity and
creativity of North America by honouring the
United States and Canada. The trade show will present special meetings and conferences to give
international visitors and buyers an in-depth look at American and Canadian products. Brands to
discover include:
ARAK / BIKINI LAB / CARMEN MARC VALVO / COCO REEF / CUPID FINE INTIMATES / DIAMOND TEA
/ EBERJEY / EDGIES / HANKY PANKY / HOBIE / INDIE SOUL / JUICY COUTURE / LA BLANCA / LULI
FAMA SWIMWEAR / MANHATTAN BEACHWEAR / MICHAEL KORS / MIRACLESUIT / MIRACLESUIT
SHAPEWEAR / NANETTE LEPORE / NAOMI & NICOLE / NAÏLA / PJ LUXE / PJ SALVAGE / SWIMWEAR
ANYWHERE / TRINA TURK / YUMMIE BY HEATHER THOMSON...!
EXHIBITORS
*69SLAM / ABIT / *ACQUACLUB / *ADELAIS /
AFFINITAS / AGUA BENDITA / *AGUACLARA
/ *AIMA DORA / ALBERTINE / ALLEN COX /
*ALMEIDA LONDON / ALTACHIC / ALWAYS THE
SUN / ANGEL & MIOSOTTI / *ANIMA / ANITA /
ANNETTE / ANNETTE LINGERIE / ANTIGEL DE
LISE CHARMEL / ANTINEA DE LISE CHARMEL / ARAKS / ARIANNA / * ATALAYE / ATELIER MANNEQUINS
/ AUBADE / BACI RUBATI / BALNEAIRE / BANANA MOON / *BANANA MOON BAGS / BANJANAN / BARBARA
/ BEACHLIFE / BEAUTIFUL BOTTOMS LONDON / BERLEI / BETTY BLUE’S LOUNGERIE / BIA BRAZIL
ACTIVEWEAR / BIG GUNS / BIKINI BAR / *BIKINI FLING / BIP-BIP / B-KINI MILANO MARITTIMA /
BOMBUM / BORDELLE / BREAD & BOXERS / BRITTA USCHKAMP / CAFFE SWIMWEAR / *CALIPIGE /
CARIOCA COLLECTION / CARIZZI / *CARMEN MARC VALVO / CASA DI STELLA / CHANTAL THOMASS
/ CHANTELLE / CHARMANTE / CHARMLINE / *CHEEKFRILLS / CLEO BY PANACHE / CLEO SWIM BY
PANACHE / COCO BOX LINGERIE / *COCO REEF / *COLOR-CODE® / CONTINENTAL - ‘BOUTIQUE’ /
*CORYPHÉE / COSABELLA / CONSAY / COTONELLA / COTTONREAL LINGERIE / *COULEUR SABLE /
CTM STYLE / CUPID FINE INTIMATES / CURVE PERICOLOSE / CURVY KATE / CYBÈLE / CYBERJAMMIES
/ CYELL / DAG ADOM / DAMARIS / DAVID / DEREK ROSE / DESIREE NERCESSIAN / DESPI / DIAMOND
TEA / DIVA BY RACHEL PAPPO / *DO - PARIS / DOLORES CORTES / EBERJEY / *EDGE O’BEYOND /
EDGIES / ELIZABETH HURLEY BEACH / ELOMI / EMPREINTE / ENAMORATA / ENIQUA / *EPIPHANY
/ EPRISE DE LISE CHARMEL / EPURE DE LISE CHARMEL / ERMENEGILDO ZEGNA UNDERWEAR /
ESSENZA / *ETE 87 / *ETHEL LINGERIE / EVA / EVA B.BITZER LINGERIE DE LUX / *EWA BIEN / FANTASIE
/ FASHY / FAUVE / FELICE ART COUTURE / FEM BLU / FERAUD PARIS / FERIADO NACIONAL / *FIANETA
/ FLEUR OF ENGLAND / FOAH, FLOWER OF AN HOUR / *FRANK DANDY / FREYA / FURSTENBERG /
GABRIELLA / *GARANCE / *GARÇON FRANÇAIS / GARY / GATTINA / GINO LAPIS / GOSSARD / GOSSIP
/ GOTTEX / GRAZIA’LLIANI / HANKY PANKY / *HARLOW & FOX / HAUTE-PRESSION / *HOBIE / HUIT / I
LOVE MY BIKINI / I.D. SARRIERI / ILARIA VITAGLIANO / IMEC / INDIE SOUL / INES DE LA FRESSANGE /
*INES KLIM / *INFINITY LINGERIE / INTENSIFY®ME / INVISIBRA BY LAVALIA / IODUS / IORA LINGERIE
/ IRIS / JAIMIES / JANE WOOLRICH / JANINE ROBIN / JE SUIS BY RACHEL PAPPO / *JODE LONDON
/ JOG SWIMWEAR / JOHNNY BRASCO / JOLIDON / JOY DE VILLARET / *JUICY COUTURE / *JULIET
DUNN / *KAPRICE ST TROPEZ / KARMA BEACH / KIMINIS / KISS ME DEADLY / *KIWI SAINT TROPEZ /
KS PARIS / *LA BLANCA / LA BONNE ACCROCHE CINTRIPLEX / LA FABBRICA DEL LINO / LA FILLE D’O
/ LASCANA / LAURA ASHLEY / LAURA BEACH / LE CHAT / LE COMPTOIR DE LA PLAGE / *LE VERNIS /
LES JUPONS DE TESS / LIDEA / LIDEA NIGHT & LOUNGE / LILLY / LILLY ROSA / LIMONADA / LINEA
SCARPA / LINGADORE / *LINGERIE LA NOUVELLE / LIONELLA LINGERIE / LISE CHARMEL / LIVIA /
LOLITA ANGELS / LORA GRIG / LOU / LOUNGEABLE / *LOVE STORIES / *LOVEDAY LONDON / *LSPACE
/ *LUDIQUE / LULI FAMA SWIMWEAR / LUNA DI SETA MILANO / LUZ COLLECTIONS / MAAJI / *MADAME
MONTE-CARLO / *MADEMOISELLE AMELIA / MADIS / MAGIC / MAGISTRAL / MAISON CLOSE / MAISON
LEJABY / *MANUAE / MANUEL CANOVAS / MARA HOFFMAN / MARJOLAINE / MARYAN MEHLHORN
/ MATAHIVA / MAX HOLLIDAY / *MAYA HANSEN / MELISSA ODABASH / *MENG / *MICHAEL KORS /
*MICHAEL MICHAEL KORS / MILLESIA / MIMI HOLLIDAY / MINERVA / MIRACLESUIT / MIRACLESUIT
SHAPEWEAR / MLLE BIP-BIP / MORA MORA / MORGAN / *MORPHO + LUNA / MOUILLÉ / *MURMUR /
MUST HAV’ DESIGN / *MYRIEM/ N@T MEN / NAÏLA / *NANETTE LEPORE / NAOMI & NICOLE / NATURANA
/ NATURANA EXKLUSIV / NICHOLE DE CARLE LONDON / NICOLE OLIVIER / NIGHTDREAMS BY BORIS
BÜTEFÜR / *NIKKI DE MARCHI / *NORMA BY MERVE KARDES / *OCEAN BLUE / OCEAN WEAR / *ÒKUN
BEACHWEAR / OLIVIA VON HALLE / OLYMPIA / O’MOI BY HOMEWEAR CONCEPT / ONDADEMAR /
*OPALINE / OPERA / PAIN DE SUCRE / PALADINI / PALOMA CASILE / PANACHE / PANACHE SPORT
/ PANACHE SWIM / PAOLITA / PARAH / PARFAIT / PASSO JAZZ / *PATE DE SABLE / PEPITA / PHAX /
PIERRE MANTOUX / *PILYQ / PINK MOON / PIP STUDIO / PISTOL PANTIES / PJ LUXE / PJ SALVAGE
/ PLETIX / PLIÉ / PLUTO / *PONCHOBIKINI / POP&PINK / PRELUDE / PROFILE / PROFILE BLUSH /
RAFFAELA D’ANGELO / REBECCA SWIMWEAR / *REDPOINT / RITRATTI MILANO / ROCHAS / *ROCHAS
HOMME / ROIDAL / ROSAPOIS / ROSCH CREATIVE CULTURE / ROSE & PETAL / *RUBI & CUBE / SABINE
DE BRUMES / SAHA / SASSA / SAVE THE QUEEN ! SUN / SCULPTRESSE / SCUOLA NATICA ITALIANA
/ SEAFOLLY AUSTRALIA / SERMIJA / SHAN / SHAN HOMME / SHELL BELLE COUTURE / SHERBET
DESIGN / *SHIKKA / SIEBI’S / *SIMONE HERRERA / SIMONE PERELE / SLENDERELLA / SOLAR /
*SOLOBLU / SOLUDOS / *SONIA LUXURY BEACHWEAR / SORAYA / SOUTH BEACH / SOWAY / SOYELLE
/ *SU / SUGGEST BY PAIN DE SUCRE / SUMARIE / SUNFLAIR / SUNMARIN / TAIS TOI JALOUX / TASHIA
LONDON / TATÀ / THAPELO / *THE BIKINI LAB / TOUCHE / *TRINA TURK / TWIN-SET SIMONA BARBIERI /
ULTRA INTERNATIONAL / UNDERPROTECTION / V.O.V.A / VACANZE ITALIANE / VAL D’AZUR / VALCUVIA
LINGERIE / VALERY / VANILLA NIGHT&DAY / *VANITY FAIR / VANNINA VESPERINI / VARLEY / VELVETTE
MADE IN FRANCE / *VENERA ARAPU / *VE RI MEL / VEVIE / VICTOR ODIL / W BRAND FACTORY /
WACOAL / WATERCULT / WESTBAY / YSABEL MORA / YSÉ / *YUMMIE BY HEATHER THOMSON / ZEYBRA
*New brands in bold
Nonexhaustive list as of 12 May 2014.
Find a real time updated list at www.lingerie-swimwear-paris.com
MODE CITY SALON INTERNATIONAL DE LA LINGERIE & DU SWIMWEAR / SPRING SUMMER 2015
5
COLOR-CODE
ACQUACLUB
FRANK DANDY
CALIPIGE
GARCON FRANCAIS
SHORT LIST
1. AQUACLUB
6
For over twenty years, this Brazilian brand has
been expressing its style through ever-more
colourful, vibrant swimwear designs. Since
its start, Aquaclub has been offering spunky,
sparkling colours with carefully designed cuts
to flatter women’s bodies.
2. CALIPIGE
Calipige was created in 2013 by two sisters
from Martinique who approach the swimsuit
like a second skin. These 100% Made in
France products are fine-tuned for fit and were
especially designed to work with a variety of
body shapes. This young brand offers stylish
designs in the hottest colours for a beautiful
figure.
3. COLOR-CODE
Founded in 2011 in Belgium, Color-Code is
a men‘s underwear brand offering classic
cuts in 100% organic cotton, bright colours
and original prints – and all very fashion
forward. Quality materials and skilful finishing
guarantee total comfort, and the new S/S
2015 collection promises even more pep and
comfort.
4. FRANK DANDY
Since 2003, Frank Dandy has been offering
an alternative to men‘s underwear with a
collection that is more colourful and finely
crafted with every collection. Frank Dandy
also creates basics for women in the brand‘s
signature colourful palette and slightly offbeat
style that makes all the difference.
5. GARCON FRANÇAIS
Garçon Français, a young, 100% Made in France
men’s underwear brand, is modelled after the
modern Frenchman – a sexy, fun guy who takes
good care of himself. The brand also conveys
the image of Frenchmen internationally,
with the goal of reaching all men who feel
comfortable with their bodies and are in sync
with the times.
6. JULIET DUNN
Juliet Dunn is a British beachwear designer
with a Bohemian aesthetic. Her line
includes entirely hand-embroidered designs
embellished with beads and sequins: caftans,
dresses, tunics and some one-of-a-kind pieces.
These fresh, feminine, elegant silhouettes with
stylish cuts give a feminine and natural look to
wear all summer long.
JULIET DUNN
KIWI
LOVE STORIES
LINGERIE LA NOUVELLE
MAISON LEJABY
LUDIQUE
MUST-SEE BRANDS!
7. KIWI
This beachwear brand was born in 1985 under
the sunny skies of the legendary seaside town
Saint Tropez. Creative design and quality team
up in men’s, women’s and juniors’ collections –
true expressions of the brand’s style and spirit.
This year Kiwi celebrates its 30th anniversary
with a vintage-inspired collection.
8. LINGERIE LA NOUVELLE
A new lingerie brand out of marseille has
romance as the leitmotif. The line is above all
comfortable and easy to wear, but each piece
also expresses a feel for fashion and the latest
trends.The brand’s beachwear-inspired lingerie
collection in soft fabrics is a real delight, with
bandeaux tops, bra-tops and bodysuits that can
(almost) be worn at the beach.
9. LOVE STORIES
This new lingerie brand presents its first
ever collection this year − a refined, fashionforward, modern line in silk, lace and stylish
prints. Love Stories also offers urban models
that tap into the world of sports and a lace
bustier top for a seductive look. It’s a real
fashionista brand!
10. LUDIQUE
This new Romanian designer lingerie brand
features handmade collections in limited
editions. Delicate and refined like a second
skin, the designs incorporate a lot of playful
lacing and transparent effects to perfectly
complement the sensual shapes of the female
body. Ludique’s avant-garde designs mix sexy
and functional cuts for a look that fuses erotic
with vintage.
11. MAISON LEJABY
A 130-year tradition of savoir-faire and
innovation
Maison Lejaby’s ‘The Spirit of French Couture’
tagline perfectly expresses the brand’s identity
and ongoing mission to celebrate feminine
charms. Maison Lejaby is a pioneer in the
use of technical materials in lingerie, and the
creator of the first seam-free ‘invisible’ bra as
well as many other major innovations.
Collections combine perfect fit and hang with
bold designs that dare to be different.
Signature finishings make the inside as
beautiful as the outside, and the exceptional
materials are all sourced in France and Europe.
MODE CITY SALON INTERNATIONAL DE LA LINGERIE & DU SWIMWEAR / SPRING SUMMER 2015
7
12. OKUN
This all new London men’s beachwear brand
embodies an energetic attitude in the colours of
Africa. The brand’s mix of cultures stems from its
young British owner of Nigerian descent, who hopes
to bring a contemporary African spirit to the world
of fashion. Okun is a young, optimistic brand that
also evokes respect for heritage and traditions.
OKUN
13. PONCHOBIKINI
Ponchobikini was founded in 2010 by Monica Vos
as an expression of her lifestyle and travels in Italy,
Spain and America. This young brand offers several
collections: the winter season revolves around the
poncho, with wool as the primary material, and the
summer collection is based on bikinis in silk, linen
and cotton.
14. REDPOINT
RUBI & CUBE
SONIA LUXURY BEACHWEAR
8
On the swimwear scene since the 1970s, Redpoint
was originally known for manufacturing swimwear
with artisan techniques. The brand has now evolved
into a line prized for its timeless cuts and quality
pieces. This Spanish label offers designs that
bring together both youth and energy for natural,
fashionable women.
15. RUBI & CUBE
REDPOINT
Founded in the Caribbean, this accessories brand
combines expertise, design and fashion in a
collection with an increasingly artistic approach.
Each season, a different artist is invited as guest
designer. The Rubi & Cube collection includes
scarves, wraps and pareos in silk and cotton. The
company is committed to sustainable practices in
both manufacturing and distribution, and uses
‘green’ inks and packaging.
16. SOLOBLU
This new Italian brand presents a diverse range
that includes summer accessories, swimwear and
beachwear in timeless, elegant cuts. Attention to
details, quality materials and bold colours are the
defining lines of this chic, upscale brand, with a
special focus on designs to create perfectly elegant
and sophisticated silhouettes.
17. SONIA LUXURY BEACHWEAR
PONCHOBIKINI
SOLOBLU
The new beachwear label from the Czech Republic
offers a luxury line with an ultra-feminine silhouette.
The collection uses Made in Italy, quality materials
to create superb luxury hand finishings with
Swarovski crystals for added chic. The sexy cuts are
just right for showing off a woman’s sensual side.
STRUCTURED
PLEATED
VEILED
FLOWERED
New!
FIND
INSPIRATION
IN THE TRENDS
BOUTIQUES
AN EXCITING NEW
PARTNERSHIP BETWEEN
MODE CITY AND THE
TREND UNION AGENCY
WILL REVEAL THE
SPRING/SUMMER 2015
TRENDS IN A FRESH LIGHT
This year, the forum will be organised into two 40m² boutiques where you’ll be guided
every step of the way in learning about the latest trends and new merchandising techniques.
This is key information you do not want to miss!
an audiovisual show will add
a new dimension
Summer 2015 trends will come to life in a
presentation of the season’s colours and key
fabrics, related to the following themes:
- Structured
- Veiled
- Pleated
- Flowered.
professional contacts
Enjoy the central area where you can meet
and talk with our professionals and attend the
Spring / Summer 2015 trends conference.
a selection of products
See our suggestions for on-trend products,
with a live model to try them on for you!
a trends showcase
Get inspiration for your own retail space
from the trends boutiques’ layout, decor, new
merchandising techniques, and ‘it product’
presentations.
MODE CITY SALON INTERNATIONAL DE LA LINGERIE & DU SWIMWEAR / SPRING SUMMER 2015
9
MELISSA
ODABASH
DESIGNER OF
THE YEAR
10
MELISSA ODABASH
THIS YEAR, MODE CITY
SALUTES AMERICAN
DESIGNER MELISSA
ODABASH AND HER
UPMARKET BEACHWEAR
AND SWIMWEAR
COLLECTIONS WHICH
ARE FAVOURITES WITH
INTERNATIONAL STARS.
Melissa Odabash, a former top swimwear model, has launched
her own label to satisfy women’s desires. Her speciality is
creating comfortable swimsuits with luxury fabrics in glamorous,
sophisticated designs. Today, the brand is sold in 50 countries and
fans include international stars such as Gwyneth Paltrow, Kate Moss,
Naomi Campbell, Nicole Richie, and Princess Charlene of Monaco.
Mainline / With a mix of scalloped hems, delicate laces, re-worked
crochet, and long, flowing caftans, the collection celebrates
femininity with an array of soft fabrics and ethereal effects.
Neutral, earthy tones come to life with iconic animal prints such as
snakeskin to express the feisty nature of the Odabash girl.
Sports Lux / Taking inspiration from clean, minimal lines, Melissa
Odabash creates swimwear silhouettes in sync with the sports lux
trend.
The swimwear is influenced by an athletic aesthetic, mixing mesh,
tonal zips and clean seams to add a streamlined touch for suits with
a tailored feeling.
ABSOLUTE
SUMMER
by Mode City, the 100% feminine summer-fashion event
TAKE ADVANTAGE OF THIS CONVIVIAL, RELAXING SETTING TO TALK WITH
ALL THE INDUSTRY PROFESSIONALS AND GET IN TOUCH WITH END CONSUMERS.
What is Absolute Summer? It’s a seaside break on over 1,000m2 with a catwalk of
smooth sand. Mode City’s innovative general public event gives lingerie and swimwear
professionals an open-air, original, and interactive experience with a setting and events
for getting ideas and sharing tips.
l
Lingerie and beachwear fitting help with brand corners: Wacoal, Huit, Freya,
Sabine de Brumes, Antigel, and others.
l
Beauty sessions with bareMinerals for make-up, Wellbox for a relaxing, aesthetic
experience; and Beauty Room de Batiste, Nair, Barbara Gould and Femfresh to
stay pretty and fresh all summer long!
l
Absolute Boutique: a personal shopper service to help Absolute Summeristas
learn to choose the right lingerie and swimwear with Angel & Miosotti, Rubi &
Cube, Tais Toi Jaloux, Velvette Made in France, Enamorata ...
l
Summer Shop by Dr. Summer to find this summer’s ‘it accessories’ from young
designers.
l
Snack stops: famous Parisian food trucks, in case you crave a delicious treat.
l
DJ sets during the three days and happy hours with Lillet and Bliss.
MODE CITY SALON INTERNATIONAL DE LA LINGERIE & DU SWIMWEAR / SPRING SUMMER 2015
11
BUYERS TALK
TO BUYERS
IN 2013 WE WELCOMED
MORE THAN 16,000 BUYERS FROM
AROUND THE GLOBE.
WHAT BROUGHT THEM HERE?
Everything went well, and the experience was as
good as we had hoped. We spent three straight days
in meetings with our suppliers, but were also able to
find new brands. Overall, we are very satisfied with
our visit and we found everything we were looking
for, as expected.
Ali Darawsheh,
SALAM STUDIOS & STORES
United Arab Emirates
It’s the only place I know to really “feel” the trends,
discover new designers, find the supplier who will
answer my customers’ needs, etc.
Véronique Frémont,
EMILIA COSI
Paris, France
For me, Mode City is an essential part of my
season; it’s when I see the majority of my largest
international suppliers, where I can go over the
season with them and where I take time to review
the collections in person. My visit to the show
is largely made up of working with my current
suppliers and meeting some new ones. The show is
a bit too short for me to wander up and down the
aisles looking for new brands, but Eurovet is there
to point me toward the ones that stand out from the
crowd.
12
Laure Merlat,
PALACIO DE HIERO
Mexico
The shows let me compare a wide range of French
and international brands. The primary goal of my
visit is to short-list the labels that interest me, and
later I get back in touch with them to finalise things.
I come to Paris for several days to meet my suppliers,
discover new brands and meet other retailers. It’s
absolutely necessary for me to come in January and
July because the choices and the collections aren’t
the same. My customers expect to find a varied and
cutting-edge selection in the boutique, and I can
only find fresh, new ideas at the trade shows. The
show is the meeting place that gives you a kick-start
for the rest of the season!
GOTTEX
Geneviève-Marie Rivoire,
LUGDIVINE
Marseille, France
MODE CITY SALON INTERNATIONAL DE LA LINGERIE & DU SWIMWEAR / SPRING SUMMER 2015
AN ENCHANTED INTERLUDE
On Sunday 6 July, you’ll be invited
to a totally private and utterly
extraordinary place, The Funfair
Museum. The Museum’s Tim
Burtonesque ambiance will take you
back to your childhood where you
can rediscover the joys of the funfair
– ride on the carrousel and take aim
in the shooting gallery! You’ll be
carried away by a setting that’s as
strange as it is magnificent.
IT’S TIME TO PLAY
When the doors open, give into the
Funfair Museum’s magical mood
and take a ride on all the carrousels
from days gone by.
13
MUSÉE DES ARTS FORAINS
THE PARTY GOES ON
Head to the cocktail area, where
you can chat with all the industry
professionals in a ‘chic snack’
setting. And to end the evening, a
DJ will send you twirling across the
dance floor!
THE PARTY
*
{ An Enchanted Interlude }
MODE CITY AND INTERFILIÈRE INVITE YOU TO JOIN IN THE NEW SUMMER
SESSION BY CELEBRATING FUN AND MAGIC...
*Invitation requested, contact Yana: party@eurovet.fr | T. +33 (0)1 47 56 22 07
MODE CITY SALON INTERNATIONAL DE LA LINGERIE & DU SWIMWEAR # INTERFILIÈRE PARIS
THE NEW DIGITAL TRENDS
Digital technologies are shaking up economies,
inciting businesses to reorganize, and redefining communication guidelines. With this in
mind, what are the right ways to reconnect
with consumers and renew your communications strategy?
By Alexandre Rostaing – Carlin International
Saturday at 15:00
MADE IN USA
CONFERENCES
A PROGRAM OF IN-DEPTH
CONFERENCES WILL EXPLAIN
WHAT CONSUMERS WANT
AND HELP YOU ANTICIPATE
CHANGES IN THE MARKET
This year Mode City salutes the United States
with a presentation of American brands and an
overview of the top American boutiques and
their success stories.
By Eurovet
Sunday at 11:00
WHAT BEST SELLS NOW ?
Learn about the best selling swimsuits in an
exclusive report conducted with 360 boutiques
in Europe and the United States.
By Francesca Spinetta – Intima Group
Sunday at 13:30
SPORTS INFLUENCES
EVERY DAY
TRENDS AND MERCHANDISING
The TREND UNION agency will analyse
the Summer 2015 trends on show in the two
trends boutiques, and report on what’s new in
merchandising.
By Vanessa Batut – Trend Union
Saturday and Monday at 10:00, Sunday at 12:30
THE TRENDS
The NELLYRODI, CONCEPTS PARIS,
PROMOSTYL, and PECLERS trends agencies
will present the main directions for Fall/Winter
2015-16 and give a Summer 2016 preview.
Peclers
Sunday at 17:00,
Monday at 12:00
Promostyl
Saturday at 16:15,
Sunday at 10:00
Concepts Paris Saturday at 14:00,
Sunday at 16:00, Monday at 15:00
Nelly Rodi
Saturday at 13:00
Sports increasingly influence the fashion world
today, and that means swimwear and lingerie
too. Take a closer look at this phenomenon.
By Valérie Charier – Créations Lingerie
Sunday at 14:45
FIBRES
Fibres are this year’s star at Interfilière Paris,
and this conference focuses on the sector’s
development, innovations, etc.
By Dominique Demoinet – DLD Consulting
Monday at 11:00
ASIA STUDY PREVIEW
To mark 10 years of the Shanghai Mode Lingerie and Interfilière Shanghai trade shows,
Eurovet has carried out a comprehensive study
in Asia on manufacturing, consumption and
retail. Take advantage of this exclusive presentation of the first data from Japan, South Korea
and Taiwan as well as a synthesis of the consumer round tables held in China (Shanghai,
Chengdu and Beijing).
By Eurovet
Monday at 13:30
MODE CITY SALON INTERNATIONAL DE LA LINGERIE & DU SWIMWEAR # INTERFILIÈRE PARIS
ORGANIZE
YOUR VISIT
WE’RE HERE FOR YOU!
DO YOU NEED HELP?
Contact our Visitors Help Desk
T. +33 (0)1 47 56 32 42
hotline.visiteurs@eurovet.fr
BOOK YOUR HOTEL NOW!
Contact Bureau des Salons de Paris.
T. +33 (0)1 43 46 20 70
info@bsp-hotels.com
BADGE
REGISTRATION IS
NOW OPEN!
www.lingerie-swimwear-paris.com
www.interfiliere.com
MODE CITY &
INTERFILIÈRE PARIS BADGE
€24 instead of €34 at the door
FASHION PASS
(access to Mode City, Interfilière,
Who’s Next Paris)
€55 instead of €75 at the door
EXTRA SERVICES
PERSONAL SHOPPER
A CONCIERGE IS READY TO HELP!
Are you looking for a particular product at
Interfilière Paris?
Are you looking for a new brand or product at
Mode City to round out your offer?
Our team of experts can guide and help you to
find your hidden treasure.
Plan your meetings in advance to avoid waiting
at personalshopper@eurovet.fr or see our
teams in the ‘Personal Shopper’ zones at
the Mode City entrance and the ‘Business
Networking Service’ zones at Interfilière Paris.
A free, top notch concierge service is at your
disposal to help organise your Paris visit.
The service can meet your needs, satisfy your
desires and answer your questions.
-Transportation to and from airports and
train stations
-Limousine services
-Visiting Paris (theatre, opera, cabaret)
-Cultural excursions, shopping
-Relaxation (spas, treatments)
-Restaurant reservations
-Plane and train ticket reservations and
changes
T. +33 (0)1 47 56 32 66
concierge@eurovet.fr
MODE CITY SALON INTERNATIONAL DE LA LINGERIE & DU SWIMWEAR # INTERFILIÈRE PARIS