1. art and entertainment
2. shows and events
3. fair

NAL
INTERNATIO
Th
eC
ut t
i ng
E dg
e-F
o r g i ng
fine hand
EXHIBITION
crafted kniv es with modern commercial cutlery products
23RD & 24TH AUGUST 2014 • The Atrium • Australian Technology Park
Exhibitor Prospectus
For makers and retailers of modern commercial & fine handcrafted cutlery products
Antiques
Australian Manufacturers
Blacksmithing Tools
Books
Bush Craft
Camping Products
Clothing/Safety Wear
Collector’s Knives
Commercial Catering Knives
& Accessories
Custom Knives
Custom Making Services
Demonstrations
Dinnerware
Education Courses
Fishing/Diving Knife Products
Forging
Giftware
Handmade Knives
Home Products
Hunting Knife Products
International Knife Products
Kitchenware
Knife Art
Knife Making Equipment
Leather Products
Martial Arts
Military/Tactical Knife Products
Outdoor Adventure Knife Products
Regulation Advisory
Sharpening
Sheaths
Steel
Timberware
Tools
Tradesmen Supplies
Woodwork
Workshops
*Handmade knife images courtesy of Maurie McCarthy
www.KnifeArt.asn.au
1
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ICE- The cutting edge event for knife promotion
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Welcome
THE EVENT
10am - 4pm
Saturday & Sunday
23rd & 24th August 2014
THE ASSOCIATIONS
These Associations/Organisations have
confirmed or have been approached to
support this event:
• The Knifemakers Guild
• Artist Blacksmith's Association NSW Inc
• Adelaide Knife Show Promotion
• Australian Blade Forums
• BushcraftOZ
• Australian Custom Knives
• Restaurant & Catering NSW
• Australian Dairy Corp
• Australian Hoteliers Association
• ADF Cadet Corp
• Scouting Australia
This is your invitation to join the world’s leading
makers, dealers, suppliers & manufacturers of
products & services in the knife and cutlery industry.
This Inaugural International Cutlers Exhibition (ICE) will be the
cutting edge in forging fine hand-crafted knives with modern
commercial cutlery products.
We all have knives, and with thousands of uses, this exhibition
celebrates the unique high-end designs, niche products &
educational resources available to the commercial and domestic
markets.
Targeting a line up of over 100 key local, national and worldwide
industry suppliers & renowned Masterclass presenters, this unique
event will be hosted by the Knife Association Inc and supported
by the industry’s peak bodies.
Focusing on educating attendees on fine handcrafted knife art
history, and the revolution to manufacturing commercial products,
we will be celebrating the pinnacle of quality, long-lasting pieces
that can offer improved efficiency for all users, specifically those
requiring quality products for commercial use.
We look forward to welcoming you as a partner to this event.
For all enquiries regarding the event, bookings,
please contact the event manager.
Liz Marshall
SSS Events
Ph: 1300 833 377
Email: events@sssevents.com.au
For all enquiries regarding knife making,
please contact the Knife Art Association.
Keith Fludder
Ph: 0412 687 868
Email: Keith@KnifeMaker.com.au
Or
Corin Urqhart
Ph: 0415 245 405
Email: CorinU@Gameco.com.au
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ICE- The cutting edge event for knife promotion
THE EXHIBITORS
Anticipated
Exhibitor
Segment
Knife Making
Knife Manufacturers
Associated Equipment
& Supplies
25%
45%
30%
Exhibitors will be
sourced from across
the globe, with a
strong focus on
technical, innovative
and comprehensive
industry coverage.
With over 100 exhibitor
sites available plus
the main stage and
demonstration arena,
there will be a strong
representation for visitors
to look, feel, try and buy.
THE ATTENDEES
Anticipated
Attendee
Demographic
Knife Makers/Enthusiasts
Commerical/Industrial Users
Professionals/Collectors
Domestic Users/
General Public
10%
15%
30%
45%
It is anticipated that
up to 2000 visitors
may attend this event
over the two days,
targeting trade key
decision makers and
the general public.
There will be a
registration/ticketing
process for all
visitors.
Knife Making
Knife
Manufacturers
Associated
Equip & Supplies
Machinery
Kitchenware
Forums
Tools
Combat/Tactical
Books
Accessories
Fishing/Diving
Clothing
Supplies
Outdoor/Recreation
Safety Wear
Sharpening
Police/Security/Military
Blacksmithing
Martial Arts
Knife Making Schools
Knife Maker /
Enthusiasts
Commercial
/ Industrial
Users
Professional /
Executives
Domestic
Users /
General Public
Forgers
Chefs/Cooks
Collectors
Amateur Cooks
Craftsmen
Fishermen/
Mongers
Antiquities
Outdoor/
Campers
Blacksmiths
Hunters
Dealers
Families /
Industry History
Metal Workers
Military/Public
Services
Discerning Chefs
Artists
Leatherworkers
Martial Arts
Educators
Educators
Tradesmen
General Interest
Associations
THE ADVERTISING
& MARKETING
The Marketing Plan has been
prepared to capitalise on this
inaugural event focusing on
both the artistic and historical
background to knife making, as
well as the quality and niche
products available to the
discerning commercial &
domestic buyer.
Anticipated Marketing Channels
(Sample only - Subject to confirmation)
ONLINE - Trade Industry Associations, forums & social media will be the
key marketing strategy.
PRINT - NSW Regional - Fairfax media including The Land, Spectrum
(Saturday) Sydney Morning Herald & executive publications such as CEO
magazine.
TELEVISION - Sydney Weekender, Sunrise, Better Homes & Gardens.
DIRECT/FACE2FACE - Association mail outs, exhibitor shop fronts,
industry shop fronts, knife shows, knife making/blacksmithing workshops,
Venue, 5 Star hotel executive lounges.
ICE- The cutting edge event for knife promotion
3
THE PROGRAM
FRIDAY 22nd August 2014
12.00 Exhibitor Access
17.00 Networking Welcome
SATURDAY 23rd August 2014
07.00 10.00
16.00
18.00
Exhibitor Access
Trade Show Opens
Trade Show Closes
Gala Dinner
SUNDAY 24th August 2014
07.00 10.00
16.00
18.00
THE
DEMONSTRATIONS
Exhibitor Access
Trade Show Opens
Trade Show Closes/Exhibitor Bump Out
Exhibitor Bump Out complete
One of the key attractions to this event will be the LIVE blacksmith
workshop demonstrations. Exhibitors will have the option to utilise this
area to impress potential customers with their quality workmanship
(refer Site Investment Options).
To celebrate the diversity of the knife industry and enhance the events
attraction, the Main Stage will feature invited guests to perform,
concepts include an international Knife Making Masterclass, Chef comp
using exhibitors products, martial arts displays amongst other similar
opportunities to demonstrate exhibitors products and services.
THE VENUE
Once the site of Australia’s largest industrial
complex, the former railway workshops are
truly one of Sydney’s unique environments.
The ATP offers a rich cultural heritage mixed
with hi-tech, just a short distance from
Sydney’s CBD, Airport & train station.
4
ICE- The cutting edge event for knife promotion
BLACKSMITHS
WORSHOP
THE FLOOR PLAN
ENTRY
1 Encompassing BAY 4, The Atrium & Dining
Rooms of ATP, a range of options for exhibitors
are on offer. Selection can be made from three
display options:
Auditorium 3m x 3m Expo Booth
3m x 2m Expo Booth
2m Backwall2
Theatre 79 30 31 52 4 29 32 51 50 49 2500m
5 28 33 6 27 34 7 26 80
81 82 83 98 3 2500mm Platinum
Gold Table Top
78 2 35 53 77 54 76 55 75 56 74 57 73 58 72 48 99 84 97 85 96 100 86 95 101 87 94 88 93 89 92 90 91 102 Sites will be offered on a first in basis.
103 8 25 36 47 9 24 37 46 10 23 38 45 11 22 39 44 21 13 20 14 19 15 18 16 17 71 60 70 61 69 62 68 104 105 40 12 59 63 64 65 66 67 41 42 SITE INVESTMENT
OPTIONS
43 Major SSS
Sponsor
Exhibition
EVENTSPlatinum
PTY LTD
EVENT
VALUE
PO Box 809 Main Beach Qld 4217
$5,500
$3,300
Phone
1300
833
377
Logo & Link
Logo & Link
VENUE
WEBSITE
EVENT
Display Panels
x
COPYRIGHT © 6m
2013
Website: www.SSSEvents.com.au
Email: Ops@SSSEvents.com.au
DATE(S)
3m Booth
3m
x 3m Booth
FLOOR PLAN SUBJECT TO VENUE
APPROVAL
Gold Exhibition
Knife Artist
$2,750
$550
International Cutlery Exhibition
Australian
- Sydney
Listing
& Link Technology Park
Listing
23 & 24 August 2014
3m x 2m Booth
2m backwall
Furniture Pack (Trestle
Table, Black Cloth, 2
Chairs)
2
2
1
1
Handbook
Full Page
Half Page
Quarter Page
Eighth Page
VIP Passes
(FREE entry for buyers)
25
15
10
5
Attendee Database
FUNCTIONS
B2B Networking
5
3
2
1
Accommodation (1 night)
5
3
2
1
Day Delegate Package
(both days)
5
3
2
1
Gala Function
5
3
2
1
OPTIONAL
Demonstration
Accommodation Extra night (Queen, 2 x double or 2 x single max 2 people/room)
$1100
$175
Parking For 2 event days
$80
Internet Per Connection
$150
Public Liability
$110
Additional Delegate
(2 Day Delegate Package, Ticket to all functions)
$550.00
ICE- The cutting edge event for knife promotion
5
NAL
INTERNATIO
Th
eC
ut t
i ng
E dg
e-F
o r g i ng
fine hand
EXHIBITION
crafted kniv es with modern commercial cutlery products
Product Listing, please tick
o
o
o
o
o
o
o
o
Antiques
Australian Manufacturers
Blacksmithing Tools
Books
Camping Products
Clothing / Safety Wear
Collectors Knives
Commercial Catering
Knives & Accessories
o Custom Knives
o Custom Making Services
o Demonstrations
o Dinnerware
o Education Courses
o Fishing/Diving Knife Products
o Forging
o Giftware
o Handmade Knives
o Home Products
o Hunting Knife Products
o International Knife Products
o Kitchenware
o Knife Art
o Knife Making Equipment
o Leather Products
o Martial Arts
o Military Products
o Outdoor Adventure Products
o Regulation Advisory
o Sharpening
o Sheaths
o Steel
o Timberware
o Tools
o Tradesmen Supplies
o Woodwork
o Workshops
Other
_________________
__________________
__________________
6
ICE- The cutting edge event for knife promotion
HIRE TERMS & CONDITIONS
Rules and Regulations we can provide exhibitors with a well-balanced, adequately-regulated attractive and successful
International Cutlers Exhibition (herein called the “Show”), exceptions to the following rules and regulations will not be
permitted. Show Management reserves the right to enforce strict compliance with all rules and regulations.
1.THE PROMOTERS
Knife Art Association Inc, referred to hereafter as
“Show Management” or “Show Promoter”, c/SSS Events PO 8172, Sydney Domestic Airport
MASCOT NSW2020. Telephone 1300 833 377,
Email 07 5539 5658.
2.SHOW QUAUFICATTON
The Show is open to makers, dealers,
manufacturers and suppliers of products and
services to all segments of the knife and cutlery
industry. No non-related exhibits will be permitted.
3.EXHIBIT FEES
Total booth/table payment due January 31st.
Exhibitor will not be allowed to occupy any
booth not fully paid for. In such case any show
exhibit space money shall be considered a nonrefundable deposit.
4.DISPLAY REGULATTONS / EXHIBIT SPACE
No exhibit may block or interfere with a
neighboring exhibit. Exhibitors shall confine
all exhibit activities within the limits of their
own booths/tables. All materials and activities
in a booth shall be relevant to the exhibitor’s
products and/or services. The level of sound
production devices shall be kept low enough so
as to not be objectionable to other exhibitors.
Absolutely no exhibits are permitted outside the
contracted booth/table space in public areas
of the convention center, contracted hotels or
other spaces in the city without express written
permission from Show Management. Nothing
may be tacked, nailed, screwed, or otherwise
attached to the columns, walls, floors or furniture
in the Event area. Decals or other stick-on display
materials cannot be affixed to floors or walls.
Violators will be responsible for removal of any
stick-on materials and charged for cleaning and
or repair. Any expense incurred in affixing items in
a manner necessary or proper for the protection
of the equipment or furniture will be borne by the
Exhibitor.
5.DELIVERIES
The Show Management and the Show Site do not
accept responsibility, nor is a bailment created,
for merchandise or equipment delivered by or to
exhibitors at any time. The Show Management
and the Show Site are not responsible for any loss
or theft of Exhibitors’ merchandise or equipment
during any period of the Show, or during setup/
dismantling.
6.EXHIBITOR ATTENDEE
All exhibitor personnel are required to register.
Contract includes one Exhibitor registrations for
each exhibit space. Additional registrations are
available upon request. Name badges will be
issued and must be worn by registered attendees
at all Show functions. Exhibitors are not allowed to
issue unauthorized, complimentary or discounted
badges to anyone. If Show Management
determines name badges have been issued
improperly, a registration fee of $550 per person,
per day will be assessed and/or the attendee
asked to immediately leave the Show. forfeiting all
monies previously paid.
7.EXHIBITOR SETUP
Setup begins on Friday, Sunday 24th August
2014. Dealer setup times will be assigned by
Show Management. All exhibits must be fully setup by show opening Saturday, 23 August 2014 at
10.00am. In the event the Exhibitor does not setup and occupy reserved space. the Management
is authorized to occupy or cause said space to
be occupied in such a manner as it may deem
best for the interest of the Management, free and
clear of any claims by Exhibitor. All exhibits must
be open for business during all show hours. No
dismantling or packing may be started before
the show closing on Sunday May 31st at 4 p.m.
Cooperation on this point from all exhibitors is
required. Failure to comply with this request
may result in loss of future exhibition privileges.
All exhibits must be removed (or all materials
packed and ready for shipping) from the exhibit
hall by 6 p.m. Sunday, 24th August 2014. If no
progress has been made on exhibit to bump out
down or no arrangements were made with Show
Management prior to end of show, the exhibit
will be removed by the Show Manager at the
exhibitor’s expense. Show Management will not
assume any liability for any injury that many occur
to Show visitors, exhibitors or their agents and
employees or others , or their property, during
Show setup and dismantling periods.
Any exhibitor using the services of an independent
hire company assumes all liability for the acts of
that hire during exhibit installation or dismantling
under this contract. No outside hire contractor
employed by an exhibitor is allowed to solicit work
from any other exhibitor on the show floor.
8.BOOTH/TABLE FURNISHINGS
All displays includes carpeting. Additional booth
furnishings and other service - i.e., tables,
accessories, cloths, labor to erect and dismantle
exhibits, special signs, flowers, cleaning service,
electrical power,water, etc may be obtained from
the official supplier SSS Events. Special forms will
be provided for ordering additional furnishings etc.
Each 1.5m table includes cloth and 2 padded
chairs. Anyone wishing to upgrade may do so for
an additional fee, via official supplier.
9. LIABILITIES
Exhibitor hereby agrees to indemnify the Show,
Show Management, Knife Art Association Inc
and SSS Events and all their managers, officers,
sponsors, employees, agents, guests, successors
and assigns from any damages, expenses, losses
or liabilities, including but not limited to any suit
or claim for personal injury, product liability, for
property damage or for loss or use of property
by whosoever sustained on or about Exhibitor’s
participation in Show.
10.INSURANCE
Exhibitor shall carry public liability, property
damage and products liability insurance
coverage (including premises, operations and
contractual liability) of at least $10,000,000.00
for such liability, together with statutory worker’s
compensation coverage and any other insurance
required by law.
11.UNAUTHORIZED ITEMS
Security will be inspecting all people entering
the exhibition. No prohibited weapons will be
permitted within the Exhibition, displayed for
sale or possessed, refer Weapons Prohibition
Regulation 2009 and Local, state or federal
law enforcement agencies. An inspection will
be completed by NSW Police prior to the start
of the exhibition, on both days. Violation may
result in immediate expulsion from the Show at
the sole discretion of Show Management. Show
Management reserves the right to request that an
Exhibitor remove unauthorized products from the
display area. If the Exhibitor refuses this request,
this contract will be terminated immediately and
the Exhibitor will be required to remove itself and
its products, equipment and furniture without any
liability or refund obligation whatsoever on the part
of Show Management.
12.SALES RECEIPTS
It is a condition of entry that all Exhibitors issue
a formal receipt with all sales. to assist with
regulatory compliance and for risk mitigation &
security purposes.
13.CLEANING OF EXHIBITS
Show Management will maintain Show aisles,
Exhibitors must, at their own expense, keep t heir
spaces clean, vacuumed, products dusted and
exhibits in good order.
14.MEETTNGS AND HOSPITALITY
The Show reserves the right to control all meeting
rooms in the contracted venue. Controls have
been set up with the venue property to receive
approval for room usage prior to confirming
release of requested space. No exhibitor shall
hold any meeting or event that conflicts with Show
exhibit, program or announced evening sessions.
15.SUBLEASE
Subleasing booths or tables is forbidden. Sharing
a booth or table with another Company is
expressly prohibited. The distribution of samples,
literature, or other materials for non-exhibiting
Company without a Show Contract is expressly
prohibited.
16.EXHIBITOR RESPONSIBILITIES
The Exhibitor agrees to comply with all applicable
local, federal, and state tax and other laws relating
to the sale of goods or services. and to obtain,
pay for. and display all necessary licenses and
permits and to pay all taxes and levies insofar as
the Exhibitors own participation in the Show is
concerned.
17.CANCELLATTON CLAUSE
By 1/2/14 with refund of all monies paid less non
refundable deposit $550/site. Any cancellation
after this date will be accepted, but no refund will
be made.
18.FORCE MAJEURE
In the event any part of the exhibit area or any
portion thereof is unavailable whether for the
entire event, or a portion of the event as a result
of fire, flood, tempest or any other such cause or
as a result of war, strike, lock-out, labor dispute,
riot or any other cause or agency over which the
Show has no control, or should the Show decide
that because of any such cause it is necessary to
cancel, postpone or re-site the Show, or reduce
the installation time, Show time or move­out
time, the Show shall not be liable to indemnify or
reimburse the Exhibitor in respect of any damage
or loss, direct or indirect as a result thereof.
19.AMENDMENTS
Show management shall have the full power in
the interpretation and enforcement of all contract
regulations constrained herein, and the power to
make such amendments thereto, and such further
rules and regulations as shall be considered
necessary for proper conduct of the exhibition. All
Exhibitors will be promptly notified of any changes
to these rules.
20.ALCOHOL IS NOT ALLOWED
21.SMOKING IS NOT PERMITTED INDOORS.
22.NO PETS IN EXHIBITION
ICE- The cutting edge event for knife promotion
7
ABN 19 198 858 958
PO Box 8172
Sydney Domestic Airport
MASCOT NSW 2020
Freecall 1300 8333 77
|
www.SSSEvents.com.au
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Copyright SSS Events © 2013