1. technology and computing
2. technical support

2015 Station Overview
WBAP News-Talk 820 AM, 3090 Olive Street
West Victory Plaza, Ste 400, Dallas TX 75291
www.wbap.com
WBAP News/Talk 820 AM
Competitive Advantages
History – The One Leading Radio Station for Over Ninety Years
•
In 1922 an associate of Amon G. Carter suggested he invest in a new communications medium called radio. When
told the start-up cost would be $300.00 Carter replied, “I will give you $300.00, when it’s gone we are out of the
radio business”. Since signing on that year with call letters that stood for We Bring A Program, WBAP has been
serving North Texas, Southern Oklahoma, and East Texas. WBAP one of the original 50,000-watt clear channel
stations in the United States and holds title to the longest continuous use of a set of call letters in the history of
Texas. DFW residents have spent their entire lives trusting WBAP. In fact, WBAP is so trustworthy, the U.S.
Government has designated it the Emergency Alert Station for the area and all local stations monitor WBAP for this
important emergency service. WBAP has deservedly earned the trust of the DFW Metroplex.
The Dominant News-Talk-Information Broadcaster in DFW
•
WBAP is consistently one of the top rated stations in the Metroplex for reaching affluent, well educated Texans, with
very high income levels and high disposable income. WBAP reaches and sells listeners with substantial money to
spend and this means we deliver results for our advertising clients.
Phenomenal Signal Strength
•
WBAP has one of the most powerful signals in the United States, with 50,000-watts of clear channel power, with a
loyal interested listener family numbering over a half million. WBAP reaches 45,355 square miles of Texas during the
day and 80% of the continental United States at night. This powerful signal means consistent listenership.
Marquee Personalities that Capture Attention and Interest
•
We are often asked why WBAP delivers such consistent ad results. It‘s because our hosts break through the clutter
to ensure that WBAP is foreground media. Our hosts are highly regarded leaders in local and national media. Hal
Jay, Brian Estridge, Meteorologist Brad Barton, Rush Limbaugh, Michael Savage, Mark Levin, and more! Our
personalities separate WBAP from “rip n read” news. WBAP isn’t just the news . . . It’s about the entertaining
presentation of information to encourage long listenership, with consistent attention paid to the entire day. When
people listen consistently they will hear your advertising frequently and respond to it.
Exceptional Reputation
•
WBAP delivers exceptional quality programming without “blue humor” or questionable content. WBAP does not
seek short-term attention by shocking listeners . Our news coverage is sensational, but we are not sensationalists.
We bring a programming day the covers what is happening now in an entertaining style that attracts and keeps
people listening to a radio station that reflects very favorably in favor of our advertisers.
Upscale Audience with High Spending Power
•
WBAP is the market leader at delivering college graduates, homeowners, high income households, and people with
substantial spending power. WBAP consistently reaches the most affluent listeners in DFW for our advertisers.
WBAP Delivers Results!!!
•
The number one reason to advertise with WBAP is that we provide consistent measurable results for our advertisers.
WBAP’s affluent listeners are loyal to the station and they respond to the smart businesses that advertise with us!
The reason why you consistently hear many familiar brand names year after year on WBAP is because, just like it was
over ninety years ago, We Bring A Program of results for our clients!
Station Lineup 2015
Morning
NEWS
Hal Jay
Brian
Estridge
Steve Lamb
Weekdays
5 ‘til 9 AM
Marlee
McCormick
Brad Barton
Ben Ferguson
Chief Meteorologist
Weekdays 5a-9a
Weekdays
9:00am-11:00am
Rush Limbaugh
Michael Savage
Weekdays
11:00am-2:00pm
Weekdays
2:00pm-4:00pm
Chris Krok
Mark Levin
Weekdays
4:00pm-5:00pm
8:00pm-12:00am
Weekdays
5:00pm-8:00pm
Eric Harley & Gary McNamara
Monday – Sunday 12:00am-5:00am
The Morning News 5:00am-9:00am
Hal Jay – Hal possesses the most recognizable laugh of any DFW radio personality and he’s been
the co-host of one of the Metroplex's highest rated morning news show for the past 14 years. Hal
Jay is celebrating 30 years at WBAP and he looks forward to many more. A lifelong resident of Ft.
Worth, Hal’s unmistakable presence keeps the morning show upbeat and entertaining.
Brian Estridge - Brian Estridge, Co-host of the WBAP Morning Show adds a
new dimension to the successful program, giving Dallas/Ft. Worth listeners a
combination of opinion, humor, and an insight on Dallas sports. Brian has been
the voice of the TCU Horned Frogs football and basketball teams for twelve
years, but he is also a well rounded follower of pop culture and politics.
Steve Lamb - WBAP’s sports anchor for 22 years. In fact, Steve enjoys the status as the longest
running weekday sports personality in the history of Texas radio. Steve has the latest scores,
highlights, opinions and a humorous comment or two. Steve Lamb has been honored by the
Associated Press numerous times as “The Best Sportscaster in Texas.” All-in-all, not bad for a fellow
who hails from the “Show Me State”
Marlee McCormick – Marlee McCormick brings a strong news reporting
background to her role as News Anchor. Marlee has ten plus years of experience
from small town radio right up to The News and Talk of Texas. She’s covered big
stories, like the trial of Fort Hood shooter and the flooding in Parker County.
Marlee gets DFW up to speed every morning on The WBAP Morning News.
Brad Barton - a 40-year broadcast veteran who joined the WBAP family as Chief Meteorologist in
2009. As Chief Meteorologist at WBAP, Brad has the authority to interrupt any programming 24/7
for emergency weather information. His 30-year milestone in Texas broadcasting was honored by
the mayors of both Dallas and Fort Worth. In 2011, Brad was inducted into the Texas Broadcasting
Hall of Fame.
Ben Ferguson 9:00am-11:00am
Ben joined us in April of 2012 and he has been attracting attention ever since.
Ben’s conservative politics and outspoken nature resonate with North Texans
and with his listeners on his second show of every day from 3 ‘til 5 pm in
Memphis, TN. Ben has been a frequent contributor on Fox News, CNN and
MSNBC. He also was a featured speaker at the Republican Convention in 2004.
Rush Limbaugh 11a-2p
Rush hosts the highest-rated talk show in America and in Dallas Fort Worth, as well. Rush is heard
on more than 650 radio stations nationwide and his listeners number more than 20 million people
every week. Rush is an unabashed conservative and his uninhibited style keeps listeners tuned for
his entire show every day. No matter what their political views may be, millions keep coming back
to Rush’s Excellence In Broadcasting Network for more!
Michael Savage 2p-4p
Dr. Michael Savage is a multimedia icon in the conservative movement, heard by millions of
listeners a week across the United States. He is also a prolific writer, having authored 25 books,
including four New York Times best-sellers. In 2007, his media presence and profile earned him
the coveted “Freedom of Speech Award” from Talkers magazine.
The Mark Levin Show 5p-8p
Best-selling author of “Men in Black”, “Liberty and Tyranny”, “Ameritopia” and
“The Liberty Amendments”, Mark Levin’s radio show on WABC in NY
skyrocketed to #1 on the AM dial in his first 18 months. Endorsed by Rush
Limbaugh, Mark Levin continues WBAP’s commitment to programming
excellence everyday from the late afternoon into the early evening. Mark is
one of the hottest talk radio personalities today!
Chris Krok 4p-5p and 8p-12mid
Chris Krok is a passionate guy. Next to his passion for family, Krok’s passion for the truth is
unquenchable. He’s a host who has quickly become an active and important advocate for
Metroplex communities. With his unbridled commitment to slice through double speak and
search for the real story behind the headlines, Chris is a proud defender of truth, cutting through
the clutter of misdirection and misinformation. Chris has now added 4p-5p to his WBAP role!
Eric Harley & Gary McNamara
Monday – Sunday 12:00am-5:00am
Eric Harley, Co-Host of Red Eye Radio, Monday – Sunday 12a- 5a
Eric Harley's career spans over two decades. He has entertained listeners all over America with his
insight and humor. His association with trucking began decades before he was born. Eric's
grandfather, a World War II vet, was killed in an accident while hauling a load in Texas. Since his
childhood, Eric has had a special admiration for those who spend their lives on the road. His
passion for radio and love for the trucking industry came together as he became part of a
legendary radio program just as it was going nationwide. Eric is proud to be able to say he was
there the first night The Midnight Trucking Radio Network hit the air!
Gary McNamara, Co-Host of Red Eye Radio, Monday – Sunday 12a- 5a
Gary McNamara has been in talk radio since 1989. His first gig was in Marshall, TX. , and he has
been talking ever since to people from all over the country. From his hometown of Buffalo, (NY),
to Portland (OR), with a stop in Chicago, Gary arrived at WBAP in 2000. Gary's unique ability to
talk to people from everywhere makes him the perfect co-host for the nationwide Midnight
Trucking Radio Network. Gary is a graduate of the State University College at Buffalo, and his
resume is as colorful as his personality! From janitor to bill collector to assembly line machinist,
Gary is the "Average American". He even took a stab at stand-up comedy before he got into radio.
Presenting:
Hal Jay
With the most recognized laugh in DFW
Radio, Hal Jay recently celebrated his 30th
year with WBAP. Hal consistently has a
loyal following and many companies have
seen substantial results from Hal’s personal
endorsements over the years.
Your
business can also enjoy ad results with Hal!
The WBAP Morning News, weekdays from
5AM to 9AM, continues to be one of the
most popular programs in the Metroplex,
and in Texas. Hal literally runs the show, and is an enthusiastic supporter of
any business he chooses to promote. Hal’s enthusiasm will translate to new
customers for you!
A personal endorsement from Hal Jay is an important marketing strategy for
your company because of Hal’s long relationship with his audience. Using a
combination of live and recorded commercials, Hal will make your company
stand above the competition. His message gives instant credibility to your
company resulting in increased audience awareness, elevated prestige and,
most importantly, increased sales.
Let Hal Jay increase sales and revenue for your company with a personal
endorsement on the News/Talk leader in North Texas . . . WBAP!
The:
Hal Jay
Endorsement
Plan
• Hal Jay can endorse your business on WBAP!
• Hal’s endorsement commitment is exclusive by business category.
• Non-cancellable six month; $13,000 average monthly airtime budget.
• 50% of campaign budget can run in The Morning News, 50% outside.
• Hal will perform your commercials live during The Morning News. He will
also record commercials to run outside morning drive so your campaign will
reach all of WBAP’s audience. There is a monthly talent fee of $500.
• Here is a suggested example weekly campaign :
Time Period
M-F 5-9a
M-F 9a-11a
M-F 11a-2p
M-F 2-7p
M-F 7p-Mid
WKND 6a-8p
Quan Mon
3
1
1
2
1
2
Tue Wed Thu
3
1
1
2
1
Fri
Sat
Sun
1
1
Z
Average monthly airtime budget : $13,500 (approx)
Presenting:
Brian Estridge
Your company can receive tremendous
benefits from the personal endorsement of
the co-host of the top morning show in the
Metroplex . . . Brian Estridge!
Brian Estridge, co-host of the WBAP
Morning News from 5:00am to 9:00am
adds a new dimension to the successful
morning show, giving DFW listeners a
combination of opinion, humor, and insight
on Dallas sports. Brian is also well-known
as the award winning play-by-play voice for TCU Horned Frog football and
basketball.
Brian enjoys his time away from work with his wife Becky, and their children,
Gaines and Ellie. Brian is also an avid fisherman, and he serves on the board
of the Fellowship of Christian Athletes.
Brian’s enthusiastic personal endorsement of companies he has chosen has
made him a favorite of WBAP advertisers. Brian’s enthusiasm is contagious
and it spreads to his listeners, resulting in consistently successful
endorsement campaigns for WBAP advertisers.
This also means your company will receive instant credibility from a personal
endorsement from Brian Estridge. Using a combination of live and recorded
commercials, your company will stand above the competition.
Let Brian Estridge increase revenues for your company with a personal
endorsement on the News/Talk leader in North Texas…WBAP!
The:
Brian
Estridge
Endorsement
Plan
• Brian Estridge can endorse your business on WBAP!
• Brian’s endorsement commitment is exclusive by business category.
• Non-cancellable six month; $13,000 average monthly airtime budget.
• 50% of campaign budget can run in The Morning News, 50% outside.
• Brian will perform your commercials live during The Morning News. He will
also record commercials to run outside morning drive so your campaign will
reach all of WBAP’s audience. There is a monthly talent fee of $500.
• Here is a suggested example weekly campaign :
Time Period
M-F 5-9a
M-F 9a-11a
M-F 11a-2p
M-F 2-7p
M-F 7p-Mid
WKND 6a-8p
Quan Mon
3
1
1
2
1
2
Tue Wed Thu
3
1
1
2
1
Fri
Sat
Sun
1
1
Z
Average monthly airtime budget : $13,500 (approx)
Presenting:
Steve Lamb
Talk about staying power! Steve Lamb is
the longest running sportscaster in the
history of Texas radio and you can
capitalize on Steve’s great popularity with a
personal endorsement campaign!
Steve anchors sports on the WBAP
Morning News, weekdays from 5A.M. to
9A.M. The Morning News is one of the
most popular programs in the Metroplex.
Steve is an enthusiastic supporter of any
business promotes, and that enthusiasm is
carried on to your customers!
A personal endorsement from Steve Lamb can be an important marketing
tool for your company because Steve has a 25-year relationship with his
listeners. Over those 25 years, Steve has entertained hundreds of thousands
and, in so doing, he has forged trust and credibility that cannot be duplicated.
When Steve speaks about a business in which he believes, his listeners
believe him and they respond by patronizing those businesses. Using a
combination of live and recorded commercials, your company will stand
above the competition. Steve’s message gives instant credibility to your
company resulting in increased awareness, prestige and revenue.
Put Steve Lamb on your marketing team to increase sales and revenue for
your company with a personal endorsement on the News/Talk leader in North
Texas . . . WBAP!
The:
Steve
Lamb
Endorsement
Plan
• Steve Lamb can endorse your business on WBAP!
• Steve’s endorsement commitment is exclusive by business category.
• Non-cancellable six month; $13,000 average monthly airtime budget.
• 50% of campaign budget can run in The Morning News, 50% outside.
• Steve will perform your commercials live during The Morning News. He will
also record commercials to run outside morning drive so your campaign will
reach all of WBAP’s audience. There is a monthly talent fee of $500.
• Here is a suggested example weekly campaign :
Time Period
M-F 5-9a
M-F 9a-11a
M-F 11a-2p
M-F 2-7p
M-F 7p-Mid
WKND 6a-8p
Quan Mon
3
1
0
3
2
2
Tue Wed Thu
3
1
0
3
2
Fri
Sat
Sun
1
1
Z
Average monthly airtime budget : $13,500 (approx)
Presenting:
Marlee
McCormick
Marlee McCormick brings substantial news
and reporting acumen to her position as
the news anchor mornings on WBAP. She
started her career in small market radio
and has worked her way up, covering big
stories, like the attack at Fort Hood and
various natural disasters. Now, in her role
in The Morning News, Marlee gets affluent
WBAP listeners up to speed on the latest in their changing world every day.
Fortunately, your company can trade on Marlee’s noteworthy credibility by
using her as a spokesperson in your commercials. Given her responsibility as
The Anchor for The WBAP Morning News, there are only a limited number of
opportunities for Marlee to build sales for just a few companies.
Marlee is on the air weekdays from 5A.M. to 9A.M. in one of the most
popular radio programs in the Metroplex, and in Texas. Marlee’s convincing
delivery of ad messages translates to significant top of mind awareness
among our listeners and that, in turn, means advertising results.
Let Marlee McCormick build awareness and sales for your company with
spokesperson delivered live and recorded messages in morning drive and
through the day on WBAP, the News/Talk leader in North Texas!
The:
Marlee
McCormick
Endorsement
Plan
• Marlee McCormick can endorse your business on WBAP!
• Marlee’s endorsement commitment is exclusive by business category.
• Non-cancellable six month; $10,000 average monthly airtime budget.
• 50% of campaign budget can run in The Morning News, 50% outside.
• Marlee will perform your commercials live during The Morning News. She
will also record commercials to run outside morning drive so your campaign
will reach all of WBAP’s audience. There is a monthly talent fee of $500.
• Here is a suggested example weekly campaign :
Time Period
M-F 5-9a
M-F 9a-11a
M-F 11a-2p
M-F 2-7p
M-F 7p-Mid
WKND 6a-8p
Quan Mon
2
2
0
2
2
2
Tue Wed Thu
2
2
0
2
2
Fri
Sat
Sun
1
1
Z
Average monthly airtime budget : $11,200 (approx)
Presenting:
Brad Barton
Brad Barton is a 40-year broadcast veteran
who joined the WBAP family as Chief
Meteorologist in 2009. Brad recently was
saluted by the City of Lancaster, Texas for
his early warning of an F-4 tornado that
destroyed the heart of the city. Though the
twister cut a six-mile swath of destruction
through nearly 400 homes and businesses,
it produced only 3 fatalities. City leaders
credited Brad and the National Weather
Service for their early warnings that gave
residents nearly 30 minutes to take shelter before the storm hit. For his work
informing everyone of the danger, Brad was awarded the “Key to the City”.
Brad is well known to WBAP listeners for his unique way of communicating
weather information with humor, authority and, when needed, urgency. As
Chief Meteorologist at WBAP, Brad is authorized to interrupt programming for
emergency weather information. Thousands listen for Brad’s weather
forecasts every day on WBAP. Likewise, thousands also listen to Brad Barton’s
commercials when he acts as spokesperson for many DFW area companies.
Brad has excellent speaking skills and, combined with his status as the most
highly regarded radio meteorologist in DFW, his commercials convey a high
degree of believability. This is probably why Brad Barton has enjoyed so
many multi-year endorsement relationships. Brad brings results! Let Brad
Barton endorse your business to the hundreds of thousands listening to
WBAP
The:
Brad
Barton
Endorsement
Plan
• Brad Barton can endorse your business on WBAP!
• Brad’s endorsement commitment is exclusive by business category.
• Non-cancellable six month; $13,000 average monthly airtime budget.
• 50% of campaign budget can run in The Morning News, 50% outside.
• Brad will perform your commercials live during The Morning News. He will
also record commercials to run outside morning drive so your campaign will
reach all of WBAP’s audience. There is a monthly talent fee of $500.
• Here is a suggested example weekly campaign :
Time Period
M-F 5-9a
M-F 9a-11a
M-F 11a-2p
M-F 2-7p
M-F 7p-Mid
WKND 6a-8p
Quan Mon
3
1
0
3
2
2
Tue Wed Thu
3
1
0
3
2
Fri
Sat
Sun
1
1
Z
Average monthly airtime budget : $13,500 (approx)
Presenting:
Ben
Ferguson
Ben Ferguson get’s into the news and the
issues at the forefront of what concerns us.
He stimulates discussion and generates
excitement on the air and off. Ben is a
singular success story in American radio
history, since at the age of 13 years, He
became the youngest radio talk show host
in the country, and the youngest nationally
syndicated host at 20. Ben continues his national talk show Sunday nights on
WBAP and across the country, but where Ben really makes his mark is
weekdays on WBAP from 9 ‘til 11 AM.
Weekdays, on WBAP, Ben Ferguson thrives and entertains his listeners with
news and views on top stories of the nation and world. He is often quoted on
CNN, Fox News, Fox Business, MSNBC and Headline News. He has also been a
contributor to those news outlets and others. Lastly, his radio popularity has
helped him amass a half million Twitter followers!
Ben is an impact player in the media business, so when he speaks, his
listeners pay attention. This means that an endorsement from Ben Ferguson
for your business is a powerful way to make your name well known and make
your cash register ring!
Put Ben Ferguson to work building awareness and sales for your company. He
will make a strong statement for you with live commercials in his show and
recorded messages through the day.
The:
Ben
Ferguson
Endorsement
Plan
• Ben Ferguson can endorse your business on WBAP!
• Ben’s endorsement commitment is exclusive by business category.
• Non-cancellable six month; $10,000 average monthly airtime budget.
• 50% of campaign budget can run in The Morning News, 50% outside.
• Ben will perform your commercials live during The Morning News. He will
also record commercials to run outside morning drive so your campaign will
reach all of WBAP’s audience. There is a monthly talent fee of $500.
• Here is a suggested example weekly campaign :
Time Period
M-F 5-9a
M-F 9a-11a
M-F 11a-2p
M-F 2-7p
M-F 7p-Mid
WKND 6a-8p
Quan Mon
0
3
1
3
2
2
Tue Wed Thu
0
3
1
3
2
Fri
Sat
Sun
1
1
Z
Average monthly airtime budget : $11,500 (approx)
Presenting:
Chris Krok
Your company can enjoy substantial sales
growth by affiliating with one of serious
“up and comers” in the radio business . . .
Chris Krok!
Passion is the word that sums up the Chris
Krok Show. That’s what sets him apart from
others . . . his energy and his passion. Krok
is all about family, values and faith. He’s
everyman standing up for what is right and
his fans pay attention to what Chris has to
say and that includes the companies that Chris speaks about on the air.
Chris has been a guest cable TV news shows, like The O'Reilly Factor and Lou
Dobbs. He also does regular editorials on WFAA-TV Channel 8 ABC. He’s also
recently been honored in the radio industry trades as one of the 100 most
important Radio Talk Show Hosts in America.
Therefore, if you want to do business with folks who work hard, don’t take
handouts, have strong family values and stand up for what’s right, then you’ll
reach them by way of Chris Krok. Krok has many endorsement clients who
share his energy and outlook on life, many of whom have advertised with him
for 4 years. Chris Krok always goes above and beyond for a company he
endorses.
Chris treats his clients like they are part of the family. He is a man who
believes in making a commitment to that in which he believes, including his
endorsement clients. Let Chris Krok’s passion lift your revenues.
The:
Chris Krok
Endorsement
Plan
• Chris Krok can endorse your business on WBAP!
• Chris’s endorsement commitment is exclusive by business category.
• Non-cancellable six month; $8,000 average monthly airtime budget.
• 50% of campaign budget can run in Chris Krok’s dayparts, 50% outside.
• Chris will perform your commercials live during his shows. He will also
record commercials to run outside his show so your campaign will reach all
of WBAP’s audience. There is a monthly talent fee of $500.
• Here is a suggested example weekly campaign :
Time Period
M-F 5-9a
M-F 9a-11a
M-F 11a-2p
M-F 2-7p
M-F 7p-Mid
WKND 6a-8p
Quan Mon
0
2
0
3
5
0
Tue Wed Thu
0
2
0
3
5
Fri
Sat
Sun
Z
Average monthly airtime budget : $8,750 (approx)
EXCLUSIVE SPONSORSHIP OPPORTUNITY
Sponsorship of
the WBAP and
KLIF News Desks
will connect your
business
with
the credibility of
an expert news
organization that
has earned state
and
national
recognition. In
fact, WBAP was
selected, in 2013,
as the fifteenth
best news radio
station in the
United States in
2013 by Radio
Ink Magazine and
in 2014, KLIF’s
AM News team
was recognized
as the best in
the state by The
Associated Press.
WBAP & KLIF are
very strong news
and information
media brands.
Your News Desk
Sponsorship for
every
news
program on each
station every day
for a year will
make you known
before
you’re
needed to over
900,000 affluent,
intelligent, well educated Dallas
Fort Worth area
listeners.
YOU Can Sponsor the WBAP & KLIF News Desks
• A singular, extraordinary and massively powerful brand identity campaign
• Only one business is allowed this exclusive one-year two station opportunity
• You will reach extremely affluent DFW Adults (928,000 adults)
• Your brand name brought to 928,000 affluent DFW adults 207 times
• Your brand achieving ONE HUNDRED NINETY TWO MILLION impressions
WBAP NEWS DESK Sponsorship Elements
 WBAP’s award winning news airs
every hour, every day, 2x per hour.
 Each Newscast is identified with
the mention of our client’s
business name.
 Example: “I’m Rick Hadley from
the ___________ 24/7 News Desk,
this is WBAP News . . .”
Mon-Fri
Saturday
Sunday
On-Air
On-Stream
 48x :05 seconds per day
 17,472 Mentions for 52 weeks
 Airs on both WBAP and the WBAP
Stream, equaling 34,944 Mentions
 Exclusive to one client only
 Requires Non-Cancellable Annual
Contract.
 $120,000 Annual Commitment
The WBAP and KLIF News Organization
Top Row (L-R)
Eric Bushman
Bttm Row (L-R)
Jerry Overton
Marlee
McCormick
Nikki Whaley
Jim Ryan
(also ABC News)
Rick Hadley
(News Director)
Chad Dixon
Ellie Hogue
Kelly Webster
Mark Watkins
Doug Helton
Freda Ross
Sam Putney
Mickey Briggs
Dave Williams
Amy Chodroff
Matt Stoker
Alan Scaia
Detailed Campaign Performance Metrics
Daypart / Station
Spots
GRPs
WBAP & KLIF 1 Year Campaign Total
KLIF 1 Year News Desk Campaign
One Week Total, M-F, 5A-8P
WBAP 1 Year News Desk Campaign
One Week Total, M-Su, 24 Hours
WBAP-AM Stream 1 Year News Desk
One Week Total, M-Su, 24 Hours
48464
6760
130
17472
336
17472
336
3,494.4
0.0
0.0
3,494.4
67.2
0.0
0.0
% Reach Net Reach Frequency Impressions
18.9%
3.0%
1.1%
15.5%
7.3%
0.9%
0.5%
927,600
148,900
56,400
762,100
358,900
46,000
22,900
206.8
68.1
3.5
220.1
9.0
303.9
11.7
Survey: Avg Nielsen Radio PPM, Spring 2014 (Apr / May / Jun), Nielsen Radio PPM Winter 2014 (Jan / Febr / Mar),
Nielsen Radio PPM Fall 2013 (Oct/ Nov / Dec), Nielsen Radio PPM Summer 2013 (Jul / Aug / Sep)
191,848,800
10,140,000
195,000
167,731,200
3,225,600
13,977,600
268,800
Ad Campaign
Powerhouse!
- Insure The Success of
Your Annual Campaign!
- You’ll Achieve an EXTRA
14,000,000 Impressions!
• Launching your branding campaign? It’s a proven fact that name repetition
leads to bigger, better results. Here’s an exclusive way you can get truly huge
name repetition.
• WBAP is building its Email and Text Alert family of listeners with a campaign
of at least twenty(20) Promotional commercials weekly, Monday thru Friday!
• You can sponsor WBAP’s Text Alerts and Email Updates as part of your annual
ad campaign.
• Your commercial campaign will tell your story. PLUS, you’ll gain huge
effectiveness from sponsorship of WBAP’s Text Alerts and Email Updates!
• The 52 week promotional campaign will tell your name to 650,000 WBAP fans
14,144,000 times in a year!
• This campaign is so powerful, it’s like talking to every adult in Frisco, Plano,
Richardson, Carrollton, Keller, Lewisville, Flower Mound and Southlake twice
a month for an entire year.
• This is a limited opportunity available to only one client
• Sponsorship of WBAP’s Text Alerts and Email Updates is an added value
element included in your annual campaign commitment of .
Hal Jay
Brian
Estridge
Steve Lamb
Early Bird
Gets The
Business
Listener!
WBAP reaches an upscale business audience every day. The WBAP Morning
News is first priority from 5a-6a when a business audience numbering
70,000* tunes in. Hal Jay, Brian Estridge, Brad Barton, Steve Lamb and
Marlee McCormick keep DFW and North Texas commuters informed and
entertained with News, Weather, Traffic, Sports . . .and personality!
Connect your ad message with one of our iconic morning show hosts in
Executive Drive. A live endorsement by a trusted spokesperson is the
foundation for an effective campaign reaching nearly 16,000* with every
commercial. Plus, reduced 5a-6a rates deliver results at a lower budget.
The Executive Drive Campaign - 5a-6a (2 avails per talent)
Brad Barton
Chief Meteorologist
• 3x per week Monday-Friday, minimum, running every week
• $275 each (Hal/Brian/Brad; $250 each (Steve/Marlee)
• Airtime placement outside Executive Drive must equal /exceed value of
placement within Executive Drive
• Monthly Minimum Budget: $6,000, Monthly Talent Fee: $500
• Product Exclusivity for personality during agreement term
• Annual Plan, Authorized to use talent on recorded spots outside AMD
Accepted by:
Name of Business:
Date:
_____________________________________________________________
Talent:_______________ Start: _____________ Wkly Invest: $__________
Marlee
McCormick
Approved for WBAP/date: _______________________/_______________
* Nielsen A25+ Winter 2014, WBAP AM and Stream #1 in the DFW , AQH and Cume, M-F 5a-6a
Presenting . . .
Traffic on
the Ones
Your company can enjoy substantial impact
with a captive audience by reaching our
affluent listeners in their cars. WBAP has
well known traffic hosts Monty Cook and
Laura Houston serving up traffic news with
a dollop of humor! WBAP presents traffic
reports that attract our listeners every day! Traffic on the Ones is presented
in drive times six times per hour at :01, :11, :21, :31, :41, and :51 minutes past
the hour, with a :15 second live or prerecorded spot adjacent to the reports.
Traffic reports are also aired throughout the day and on weekends.
- :15 second traffic rates, live commercials:
- M-F, 6a-9a: $225
- M-F, 4p-6p: $200
- :15 second traffic rates, recorded commercials:
- M-F, 5a-8p: $175
- M-F, 5a-9a: $210
- M-F, 3p-8p: $190
- :15 Weekend Traffic, recorded commercials:
- Saturday 6a-7p: $75
- Sunday 6a-7p: $35
WBAP Delivers
Affluent People
33%
23%
WBAP
Audience Age
Profile
1%
9%
23%
65%
Men
11%
18-24 25-34 35-44 45-54 55-64
Annual Household
Income
Target
Listeners
% of
Station
Index
$50,000-$75,000
62,800
13.3
89
$75,000-$100,000
72,900
15.5%
102
$100,000-$150,000
91,200
19.4%
143
$150,000-$250,000
51,100
10.8%
135
$250,000+
26,000
5.5%
155
65%
of WBAP listeners have
INVESTMENTS
Level of Education
High School Grad
Target
Listeners
84,300
35%
Women
% of
Station
17.9%
Index
66
Some College
211,600
44.9%
134
College Degree+
159,400
33.8%
116
65+
86%
of WBAP listeners are
HOMEOWNERS
Employment
Info
Target
Listeners
% of
Station
Index
Work Full-Time
242,100
51.40%
107
Retired
101,900
21.60%
161
Self-Employed
41,300
8.8%
107
Learn More About WBAP’s Highly
Affluent Audience
Jerry Ferch
General Sales Manager
972-708-4251
Jerry.Ferch@cumulus.com
Source: DALLAS-FT. WORTH; Scarborough R1 2013: Mar12-Feb13; Instant Qualitative Profile; P 18+; Station: WBAP-AM
Daytime Coverage Map
THE LARGEST LAND-AREA COVERAGE IN THE USA*
50,000 WATT CLEAR CHANNEL POWER, 24-7!
*SOURCE:Radio’s Biggest Signals ~ Duncan’s Radio Comments by James H. Duncan, Jr. “WBAP is the king of daytime
coverage… daytime 2-millivolt land-area coverage: 45,355 square miles.”
Nighttime Coverage Map
THE LARGEST LAND-AREA COVERAGE IN THE USA*
MOST POWERFUL SIGNAL IN THE COUNTRY REACES 80% OF U.S. DUSK TIL’ DAWN.
*SOURCE:Radio’s Biggest Signals ~ Duncan’s Radio Comments by James H. Duncan, Jr. “At night, all of the stations on this list (of the 20
biggest signals) either cut power or switch to a directional antenna except WBAP (#1), KOA (#16), WLW (#17), WMAQ (#19) & KNBR (#20).”