Download Report

COMMERCIAL PROPERTY CONSULTANTS
Lettings and Sales:
Marketing
Your
Property
www.deriaz.co.uk
CONTENTS
PRACTICE PROFILE
Practice Profile
Page: 02
Meet The Team
Marketing with Deriaz Slater
Page: 03-04
Marketing Initiatives: Overview
Marketing Initiatives: The Essentials
Page: 06
Page: 07-10
We bring our commitment, professional expertise and unrivalled local market
knowledge to meet our client’s commercial property requirements in a
partnership designed to succeed.
Marketing Initiatives: Enhanced Activity
Page: 11-12
SERVICE
Marketing Initiatives: Additional Activity
Page: 13
Additional Services and Contact Us
Page: 14
Deriaz Slater LLP is a full service, independent commercial property practice
operating throughout the Thames Valley and M40 corridor. Established in
1985, we have built a trusted reputation on honest professionalism and
expertise.
Page: 05
LOCAL MARKET KNOWLEDGE
Whether buying, selling, renting or managing property, the team at Deriaz
Slater offers the best professional property advice and service in the Thames
Valley. We deal with all types of commercial property including offices,
industrial, warehouse and retail, as well as medical and educational buildings,
churches, leisure facilities and development sites.
EXPERIENCE
Our team is well established with over fifty years of shared experience in the
commercial property market.
VALUES
Deriaz Slater is committed to partnering with our clients to deliver results.
Our core values of honest professionalism, integrity and client focus are
reflected in every area of the business.
01
02
MEET THE
TEAM
Paul Deriaz
Marcus Smith
Martin Somers
Nigel Woolven
Katie Finch
Managing Partner
Associate Partner
Associate Partner
Property Services
Manager
Marketing & Business
Manager
E: pderiaz@deriaz.co.uk
T: 01628 495506
M: 07802 953575
E: msmith@deriaz.co.uk
T: 01628 495510
M: 07970 783107
E: msomers@deriaz.co.uk
T: 01628 495501
M: 07973 746210
E: nwoolven@deriaz.co.uk
T: 01628 495511
M: 07540 126288
E: kfinch@deriaz.co.uk
T: 01628 495507
M: 07540 126289
Paul founded the practice in 1985 and has since
built relationships with many local and international
companies, establishing the respect of developers
and investors across the commercial property
spectrum. He is a true property professional
whose breadth of experience, expertise and local
area knowledge is unrivalled.
Marcus graduated with a BA (Hons) in Real Estate
Valuation before entering the property sector in
1998. During his career he has gained valuable
experience across residential and commercial
agency roles to become an excellent negotiator
and associate partner.
BA (Hons), MRICS, MRTPI
Paul’s dual qualifications as both a chartered
surveyor and chartered town planner, make
him invaluable to anyone seeking to succeed in
commercial property in the Thames Valley and
beyond.
Out of the office he is an aspiring golfer, cyclist
and football pundit!
03
BA (Hons)
Marcus joined Deriaz Slater in 2001 and has a
proven record as an efficient, reliable, personable
individual who knows how to put a great deal
together.
He is currently working towards his MRICS
qualification and enjoys spending time with his
family and playing the occasional round of golf.
BA (Hons)
Martin graduated with a first in 1995 and joined the
Deriaz team in 1999. He has a wealth of experience
in commercial property, likes to think on his feet
and is an excellent negotiator and networker.
Martin specialises in tenant representation and
agency services and will always aim to achieve
the most efficient and cost beneficial solution for
his clients.
Out of work he enjoys spending time with his family,
is a keen musician and motorcycle enthusiast.
BSc (Hons), MBA, MRICS
Nigel graduated with a BSc in Estate Management
from Reading University and gained an MBA
from the London Business School. He spent a
significant part of his career in financial services
with Johnson Fry Plc and Parnell Fisher Child
before returning to property with Deriaz Slater.
Nigel is responsible for Property Management at
Deriaz Slater and works with Paul on professional
work including valuations, rent reviews, lease
renewals and rating appeals.
Outside the office Nigel is an enthusiastic
sportsman, a hockey coach and likes to travel.
BSc (Hons)
Katie graduated in 2008 and moved swiftly into
marketing for global motorcycle company, HarleyDavidson’s European division. She has over five
years’ experience working on B2B and B2C
accounts across the full marketing mix.
Having worked with international brands, boutique
agencies, local government and commercial
property clients, she brings a wealth of experience
to the team.
Katie enjoys building excellent client and customer
relations and in her spare time is a keen rower,
baker and fair weather biker!
04
MARKETING WITH
DERIAZ SLATER
MARKETING INITIATIVES
OVERVIEW
Marketing your property effectively will gain
maximum exposure to the right audience and
secure a tenant or buyer in the shortest possible
timescale. Deriaz Slater has a proven track
record of effective marketing incorporating these
excellent benefits:
An In-House Marketing Manager
To facilitate the best awareness
campaign for your property, ensuring
it is seen in the right places, achieves
its potential and succeeds on the
market.
Website Technology
Our fully modernised mobile
responsive website www.deriaz.co.uk
enables applicants to access your full
listing, save properties to favourites
and access our latest news whenever
and wherever they are.
Digitally Active
Investment in our online presence
across social media platforms and
portal website listings ensures your
property is seen and ‘liked’ by as
many people as possible.
Essential Activity
• Property Particulars
• Circulation of Details
• Deriaz Slater Website Listing
• Portal Website Listings
• Signage
• Floor Plans
• Reporting & eMarketing
Your Dedicated Property Agent
Liaises with you and keeps you
updated on viewings and interest
throughout the disposal process.
Enhanced Activity
• Print & Online Advertising
• Featured Property
• eShots
• Press Release & Promotion
• Professional photography (Including drone and aeriel shots)
• Video Tours
Bespoke Marketing Proposal
No two properties are the same,
therefore no two marketing campaigns
are the same. We will tailor our
proposal to your property and budget
requirements.
The proposal will include our essential
marketing initiatives and a combination
of our enhanced and additional
marketing activities that are best suited
to your requirements.
Additional Activity
• Agent & Applicant Open Mornings
• Large or Specifically Tailored Signage
• Branding/Logo Design
• Local & National Advertising (including print, digital, billboard)
• Brochure Design & Print
• Direct Mailing of Brochures (both postal and electronic)
• Website Design & Maintenance
Example marketing report, advertisement and eShot.
05
06
MARKETING INITIATIVES:
THE ESSENTIALS
The following essential activity forms the basis of
our marketing campaign and incorporates the time
and technology required to profile your property to
commercial agents, local occupiers and actively
searching applicants.
PROPERTY PARTICULARS
CIRCULATION
ONLINE LISTINGS
DERIAZ.CO.UK
PORTAL WEBSITE LISTINGS
Every new instruction has a set of
property particulars drawn up by the
dedicated agent assigned to your
property. These highlight key features
and attributes of the premises and
are an invaluable marketing tool
used throughout the duration of the
disposal.
We will circulate the approved
particulars to all commercial property
agents in the Thames Valley Region
with matching requirements as well
as all applicant matches from our
actively searching database.
We promote your property through our own
website which includes a full search facility
linked to our in house property management
system. We also work closely with our portal
websites to ensure maximum exposure for
your property – web presence is key!
We have invested in our website to offer the
latest in mobile optimisation and responsive
design technology. www.deriaz.co.uk allows
content to ‘jump’ to the size of the users screen,
eradicating the need for frustrating ‘pinch and
zoom’ actions on small screens.
We upload your property details to the following
property listing websites:
• Attached to all enquiry responses regarding your property
4 Prop
• Fresh engaging content
• Downloadable from Deriaz.co.uk and our portal property website listings
Advertiser
Property
• Real-time updates
CoStar
Shopproperty
• Thousands of actively searching applicants
• EPC graphs, Goad maps and site plans are integrated where applicable
07
Estate Agents
Clearing House
Users on all platforms from mobile and tablets
to 50 inch widescreens can view your property’s
full listing in all its glory, whenever and wherever
they are - perfect for today’s increasingly
dynamic and digitally driven society.
• Clear and professional design
• High quality, crisp, clear images
CoStar
Showcase
• Ranked consistently highly for key word searches in our locality
Property Sales
Example property particulars
08
SIGNAGE
REPORTING & EMARKETING
Your property will not be missed with our eye catching
external availability sign boards. We receive a high
volume of enquiries from people who have seen our
boards on properties and want more details, so we
know they work!
Monthly Availability Reports
Every month we send our actively searching
applicant database an email of all the properties
we are currently marketing. This ensures your
property is always in front of new applicants,
and existing applicants are kept up to date of
any changes in the status of your property.
Signage Format: freestanding or fixed
Single: 4’ x 3’/ 5’ x 4’/ 6’ x 5’
Your listing will feature a headline description,
price, tenure, address and size with an image
and link to the full particulars brochure. The
report is broken down into the following
manageable lists:
Angle or V Board: 4’ x 3’/ 5’ x 4’/ 6’ x 5’
Bespoke and larger signage is also available.
•
•
•
•
•
•
FLOOR PLANS
Get more listing views with a floorplan. These valuable
marketing tools give applicants a much clearer insight
into the space and layout of the premises. Combined
with great imagery and video, applicants will have a
much better feel for the property before viewing.
Example sign board, floor plan, bespoke signage
09
Office 0-1000 sq ft
Office 1000 – 2500 sq ft
Office 2500+ sq ft
Retail
Industrial
Development/Investment Opportunities
Regular Property Matches
We have over 100 new applicants a month and
regularly match your property to those with
matching search criteria, ensuring its profile
is maintained for the duration of the disposal
period.
Marketing Activity Reports
We will send you a full report when required to
show you the active marketing taking place on
your property.
Reports include applicant interest, viewings
conducted, advertisements placed (if
applicable), web hits from our own and
portal websites.
Example property availability report
10
MARKETING INITIATIVES:
ENHANCED ACTIVITY
We can add to the essential marketing campaign at
any time with the most suitable combination of these
enhanced marketing initiatives.
ADVERTISING
FEATURED PROPERTY
PRESS RELEASE
We have a monthly multi property
advertisement in both the Bucks Free
Press and Maidenhead Advertiser
regional newspapers. We also regularly
list properties in the Thames Valley
& Heathrow Commercial Property
Register.
Enhance your listing on our website
by becoming one of six featured
properties. Each listing is displayed
at random on every page refresh in
the right hand navigation bar that is
shown on every page of the website.
Has your premises had an interesting
past, boast unusual features or been
recently refurbished? Whatever the
news, we will draft & circulate a press
release to make sure everyone is
aware.
ESHOTS
It will be circulated to both local
and national media, our applicant
and agent database, published
on our website and shared via our
social media platforms for maximum
exposure. Any external coverage
secured will be shared with you.
In addition, we can create bespoke
adverts for your property at any
time and can place in alternative
publications both locally and
nationally.
All ads are published online and in
print and will be actively promoted
via our social network pages.
We will create an eShot that is
specifically tailored to your property’s
features - a great way to make your
property stand out from the crowd
and is often combined with a press
release. It will be sent to all applicants
and agents in the local area with
matching search criteria.
PHOTOGRAPHY
Example advertisement, press release and eShot.
11
12
scanning listings and entice them to
click on your property over others.
Included in our photography services
are aerial shots taken by drone which
capture stunning images that show off
the true size and scale of the premises
and its immediate surroundings.
VIDEO TOURS
Video is an excellent way of providing
applicants with a fully immersive
viewing experience as they take a
virtual tour of your premises.
Professional photography ensures
your property is shown to its full
potential with the correct mix of
lighting, angles & editing know how.
With sound and on screen descriptions,
plus stunning aerial shots that display
the full size and scale of the premises,
your listing will stand out from the
competition.
A picture says a thousand words and
excellent photography will capture
the attention of applicants who are
Each clip lasts between 2-3 minutes
and is completely unique to your
premises.
MARKETING INITIATIVES:
ADDITIONAL ACTIVITY
ADDITIONAL SERVICES AND CONTACT US
Please see our additional brochures for our full range of commercial
property services.
Some properties or developments warrant a larger, more specifically
focused marketing campaign and we are well placed to meet this
requirement.
• Landlord & Investor Services
• Tenant & Owner Occupier Services
Our in house Marketing Manager can provide cost savings and
efficiency on all bespoke requirements. For more information please
get in touch with Katie Finch: kfinch@deriaz.co.uk
Office Contact Details
Marlow Office
The Courtyard,
60 Station Road
Marlow
SL7 1NX
T: 01628 495500
E: enquiries@deriaz.co.uk
Princes Risborough
Oxford
M40
We can facilitate the following additional marketing activity:
Chesham
High Wycombe
M25
Amersham
Beaconsfield
4
3
• Agent & Applicant Open Events
2
16
Marlow
• Large or Specifically Tailored Signage
A404 (M)
• Branding/Logo Design
Henley-on-Thames
• Local & National Advertising (including print, digital, billboard)
Maidenhead
8/9
• Brochure Design & Print
London
Slough
7
6
4b
5
15
Windsor
• Direct Mailing of Brochures (both postal and electronic)
Reading
• Website Design & Maintenance
West Country
10
Staines
4
M4
Heathrow
High Wycombe Office
Oakridge House
Wellington Road
High Wycombe
Buckinghamshire
HP12 3PR
T: 01494 557337
E: enquiries@deriaz.co.uk
Follow us here:
Bracknell
Wokingham
13
14
13
M4
M40
1a
M25
14
Honest Professionalism and Expertise
www.deriaz.co.uk