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NIGHT
TALKS
SPONSOR
BOOKLET
CONNECTING THE GLOB AL DIGITAL ECONOMY SEPTEMBER 16 & 17, 2015
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COLOGNE
CONNECTING THE GLOBAL DIGITAL ECONOMY!
Networking at eye level
Legendary prelude events during the run-up to
dmexco 2015: Night Talks in Germany’s media capitals!
dmexco is the central platform that visibly presents the
“digiconomy” - and also highlights all the trends
associated with it.
In line with the motto “Connecting the Global Digital
Economy,” Night Talks will be taking place for the sixth time
in succession. These talks offer the digital industry an
opportunity prior to dmexco to address the latest industry
themes and to meet with relevant brands.
Each Night Talk is staged exclusively in cooperation with a
specific sponsor who is responsible for co-organizing the
evening in terms of content. The dmexco Night Talks have
established themselves as Germany’s leading networking
events for the key players of our media and marketing
industry.
DATES & DETAILS
  Presentation of current themes
from the “digiconomy”
  Positioning of content in the runup to dmexco
  Exclusive circle of guests
comprising decision-makers
  Excellent dialogue in a casual
atmosphere
High-level sponsor
presentations,
exciting expert
discussions, and
excellent audiences
in exclusive TOP
locations!
Hamburg: Thursday, March 26, 2015
Kehrwieder Theater
Munich:
Thursday, April 23, 2015
Freiheizhalle
Düsseldorf: Thursday, June 11, 2015
Rheinterrassen
Time:
6:30 p.m. – ca. 10:30 p.m.
Guests:
200+ people: marketing
decision-makers, publishers,
advertisers, media and agency
representatives, digital services
providers
Presenter:
Martin Meyer-Gossner
  Sophisticated integration of the
sponsors and their themes
  First-class catering
“Hot Chair”:
Interview of the
sponsor – on the
spot
“Elevator Speech”:
Theme introduction by
sponsor – short & concise
Admission,
welcome drinks,
and finger food
“Night Talk”: Strategic
panel discussion by
sponsor & Prophets
“The Prophets”:
Visionary outlooks – critical assumptions
Greeting by
dmexco
6:30 p.m.
Start of
networking
End of the
event
7:15 p.m.
7:20 p.m.
AGENDA
7:30 p.m.
7:40 p.m.
7:55 p.m.
8:15 p.m.
10:30 p.m.
NIGHT TALKS 2014 IMPRESSIONS
NIGHT TALKS 2015
SAME FORMAT, OPTIMIZED SEQUENCE
ELEVATOR SPEECH
  10-minute introduction of the evening’s theme and content by the sponsor.
  Short, concise, precise, and exciting!
  A digital clock will be displayed on a screen for the audience. Dynamic flow!
HOT CHAIR
  10-minute one-on-one interview of the sponsor by the presenter.
  Based on the previously stated theses and forecasts.
  Fire bowls and rapid-fire questions – things are going to get hot!
THE PROPHETS
  Max. 3 Prophets (agency representatives, brands, technology companies – to be agreed on with the sponsor)
with presentations of opposing and bold views and forecasts regarding the theme (5 minutes each).
  The digital clock will remain visible to the audience on the screen here as well. Dynamic flow!
  The sponsor may hit a buzzer once during each presentation in order to comment directly on a Prophet’s
statements. Controversy!
NIGHT TALK
  15-minute concluding discussion round with the sponsor and the Prophets.
  Strategic discussion: Where are we heading?
NIGHT TALKS 2014 IMPRESSIONS
DMEXCO’SSERVICES
2015
@
INVITATION MANAGEMENT
REGISTRATION
Central management of invitations to decisionmakers from the marketing, advertising, media &
technology sectors
Online registration via the dmexco website
Invitation to 30 guests of the sponsor
Ticketing and guest processing
Presentation of the final guest list to the
sponsor after the event
Admission control and on-site distribution of
name tags to all participants
Reminder and follow-up communication
TECHNOLOGY
PROJECT MANAGEMENT
Provision of stage, lighting, and sound technology:
Projector, screen, and flatscreens (16:9), headsets
and/or hand mics, broadband connection as well
as a presentation laptop (use of own laptops is
recommended!)
Location research and selection
On-site technical support
Briefings and communication management
Fire bowls for the Hot Chair
Development of a sponsor agreement
Provision and delivery of catering and drinks
Provision and briefing of the presenter
Commissioning of a photographer and provision
of photo materials
NIGHT TALKS 2014 IMPRESSIONS
INTEGRATION AND PRESENTATION OF THE SPONSOR
Targeted dmexco PR on the Night
Talk series in the trade media in the
run-up to the events
Exclusive speaker slot (“Elevator Speech”: 10 min.)
One-on-one interview (“Hot Chair”: 10 min.)
Panel discussion (“Night Talk”) with a sponsor
representative
Invitation to diverse media
representatives from the trade and
business press
Coverage incl. photo material after
the event on the dmexco website
and at social media sites
Sponsor can invite 30 guests free of
charge via the central invitation
management system
No participation fee for up to 10
employees of the sponsor
Notification and provision of the
final guest list to the sponsor by
dmexco
Content to be organized by the sponsor in
cooperation with dmexco
Coordination of the discussion participants (max. 3
Prophets), Prophets addressed by dmexco
References to the sponsor in diverse advertising
materials (invitations, website, roll-ups, on-site
banners, screens, film loop) accompanied by the
slogan “sponsored by” + logo
References to the sponsor in various dmexco
communication tools (press releases, website,
newsletters, social sites) accompanied by the
slogan “sponsored by”
Display of sponsor give-aways for the guests
and/or print materials on site
NIGHT TALKS 2014 IMPRESSIONS
EXPECTATIONS REGARDING THE SPONSOR:
Content counts – but so does a professional, entertaining presentation!
Benefit from the image transfer with dmecxo!
Keyword “infotainment”: Are there
different viewpoints on the
theme? Can an animated, perhaps
even heated, discussion develop?
Are you able to actively involve
the audience?
02
Prepare your desired theme and the
focus of its content well and check
that it is appropriate for the stage.
01
Avoid retrospectives in the sense of
“20 years ago there was no
Internet...” The visitors at the Night
Talks are experienced industry
experts. Dare to give your specific
outlook for the future and put
forward some solutions!
04
The visitors associate dmexco and the
Night Talks with genuine up-to-date
news. That’s why you should...
Present better arguments and ensure
that you and the panel participants
have a really controversial exchange!
To this end, recommend “Prophets”
who you know have a different
opinion about the theme than you or
your company do.
03
Corroborate your theses with up-to-date
figures and surveys. But keep it brief, and
don’t use too many figures.
Adhere to the agreed timeframes,
especially for your Elevator Speech! Short
and to the point always goes down well…
SPONSOR – DOs and DON’Ts
YES:
INFOTAINMENT
“Stage-appropriate” & dynamic topic
NO:
ONCE
UPON
RETROSPECTIVES!
30%
TOO MANY NUMBERS!
Instead: Outlooks & visions!
CONTROVERSIAL DISCUSSION
Provocative theses!
10%
2
0%
Instead: Clear charts!
EXPERTISE & INSIGHTS
Details that aren’t boring!
00:00:00
EXPERIENCED SPEAKERS
Internal (sponsor representative) & external
(Prophets)!
EXCEEDING TIME LIMITS!
Instead: Short, concise, succinct, quick!
HOW TO BECOME A
SPONSOR
SPONSOR PACKAGE PRICE
€13,900 plus VAT
per event
Please send applications via the online form by
December 19th, 2014. Include information about
your desired topic and preferred location, as well
as the planned title and the name of the speaker.
APPLICATION AND THEMES
2015
APPLICATION
Applications are to be submitted via the
ONLINE FORM only until December 19th,
2014!
CHOICE OF THEMES
dmexco:content
dmexco:social
dmexco:native
dmexco:multiscreen
The final selection of themes and sponsor partners
will be made by the dmexco team after the
application deadline.
dmexco:mobile
dmexco:trading
dmexco:performance
We will inform you by the beginning of January
2015 as to whether we have selected your
proposal. Shortly afterwards we will begin the
detailed planning of content in cooperation with
the respective sponsors.
dmexco:branding
dmexco:data
Additional visionary and theme proposals are welcome at
all times!
CONTACT
Ellen Faust
Tel. +49 171 310 31 33
e.faust@dmexco.de
Night Talks & Conference
Management
Please feel free to contact us at any time with your questions!
Further information about dmexco can be found at www.dmexco.com