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DOWNTOWN NEWS
April 2, 2015
What's Happening Downtown in APRIL
Spring is here and April is getting busier in Downtown Vernon. Last month the
DVA was hard at work gearing up for the Annual General Meeting which is
coming up on April 14th, planning our upcoming summer season of the Avenue
Market, Civic Sounds and our biggest event of the the year SUNSHINE FESTIVAL!
Read on for important updates about what the Downtown Vernon Association
has in store for you, our members.
Important Dates April 14th ‐ Annual General Meeting
April 17th ‐ Early Bird Deadline for Sunshine Festival Registration
April 20th ‐ Connect U ‐ Green Your Business Seminar
May 23rd ‐ Shop Local Day
DVA ANNUAL GENERAL MEETING
APRIL 14, 2015
Please take notice that the Annual General Meeting
of the Downtown Vernon Association shall be held on
Tuesday April 14, 2015 at Eclectic Med. Reception to
start at 5:00pm with dinner at 6:00pm. Tickets are
$20, please call our office if you wish to attend.
DOWNTOWN SPIRIT AWARD 2015
Nominations are now being accepted for the Downtown Vernon Spirit Award
2015! Do you know of a business that has made an outstanding contribution to
the business community and one that has a history of participating in
community activities? Nomination forms are now available HERE and must be
returned to Dina (dina@downtownvernon.com) no later than April 3rd at
4:00pm.
UPCOMING EVENTS AND PROMOTIONS
Connect U April 20, 2015
Green Your Business seminar with Element Eco‐Design. 5:30‐7pm at the
Library. Free for DVA Members, $10 for other attendees.
Since starting Element Eco‐Design in 2010, Gord Hiebert and Jana McNabb
have combined their specializations in Energy Efficient Building, Land
Management and Permaculture Design to create integrated sustainable home
and land systems that interact harmoniously with nature.
There are limited seats available to so please RSVP to
dina@downtownvernon.com as soon as possible to reserve a space.
Earth Day April 22, 2015
Due to lack of team registration we are
unable to host the DVA Earth Day Clean Up
and this event has now been cancelled. But
there are still many ways your business can
celebrate Earth Day.
Here's a great list of "21 Simple Earth Day Ideas for the Office". A few ideas
include being paper free for the day, encourage employees to bike to work or
start an eco‐team committee for the office year round.
Shop Local Day May 23, 2015
Sign up as a participating business in the Downtown
Vernon Shop Local Day for Saturday May 23rd! Offer a
special Shop Local deal, discount or promotion for one
day only and get this promoted online and on social
media. Fill out a registration form or update your Shop
Local deal by May 8th, 2015.
Co‐Op Advertising Opportunity for Shop Local Participants:
Downtown Vernon is giving away a $1,000 Shopping Spree for their May 23rd
Shop Local Day. Sign up for this Co‐Op advertising opportunity with the Vernon
Morning Star for $400 and receive a business card size ad in 5 Friday Shop Local
Shopping Spree Full/Double page features starting April 24th. Deadline to
participate in this co‐op program is April 13th.
The public can visit participating businesses from April 24th ‐ May 20th to enter
to win the shopping spree, the lucky winner will have 30 minutes on Shop Local
May 23rd to spend their $1,000 at whichever participating businesses they
choose (a maximum of $200 can be spent in one business). They'll have a DVA
timer join them on their whirlwind shopping spree tour, once those minutes
are up the shopping is too. Sunshine Festival June 20, 2015
Join us on Saturday June 20th for the 21st Annual
Sunshine Festival! Book your space before the early
bird deadline closes on April 17th, DVA Members rates
are $75 ($100 after April 18th ‐ May 25th) for booth
space on 30th Avenue. Prepare your biggest sidewalk sale yet, setup patio
seating and bring your restaurant to the avenue, host or sponsor and/or
volunteer for an activity and let's have fun this Sunshine Festival! Sunshine Festival Member Vendor Form Sunshine Festival Vendor Guide
We're looking for event sponsors, all the way from title sponsors to smaller
activity sponsors. Want to sponsor as a group of businesses or a block? We can
help you find a sponsorship opportunity that fits your needs.
Thank you to our 2015 sponsors to date Sun FM Vernon and Nixon Wenger!
Pop‐Up Picnics
Are you a restaurant who wants more exposure
during our Downtown Vernon summer music
events? Sign up to be a Pop Up Picnic sponsor
during Jammin' in Justice and Civic Sounds,
provide picnic lunch/dinner for weekly contesting
and promotions, offer a special Picnic "to‐go"
menu feature throughout the summer, gain
mentions in DVA event promotions as a sponsor.
Click here for more information on the program
and to download the application.
Co‐Operative Marketing Opportunities
1. Shop Local Shopping Spree ‐ $400 investment gets you 5 full‐colour
business card ads in the Vernon Morning Star plus the chance that the
Shopping Spree winner will choose your business to spend up to $200 of
their $1,000 Shopping Spree.
2. Restaurants ‐ The DVA is subsidizing a full page dining feature in the
Guide to Dining Out ‐ confirm your participation today to guarantee your
spot and get discounted advertising ‐ limited space available! Guide to
Dining Out Participation Form
3. Coupon Book ‐ This Program is no longer available. AVENUE MARKET 2015
Downtown Vernon's Avenue Market 2015 is set to kick off on June 12th. Our
goal is to increase the foot traffic downtown and to bring a large mixture of
people to the core on Friday nights. We know with all of our businesses
involved the market will be a great success again this year! IT IS FREE FOR YOU TO PARTICIPATE IF YOU OWN A BUSINESS WITHIN THE BIA
BOUNDARIES AND WE CAN HELP YOU GET CREATIVE!
How can you lend to the vitality and excitement? Restaurants ‐ We encourage you to bring your restaurant out onto the Avenue!
Put out tables, chairs, and umbrellas! People that come downtown are looking
for a place to have dinner with their families, make it easy for them by
providing a fun dining experience at the Market. Bringing your restaurant out
onto the street makes such an amazing contribution to the ambiance of the
market and helps create a true destination! Service Providers ‐ Massages? Foot rubs? Eye brow waxing? We want you on the
Avenue! Bring your tent and tables to the market to offer passersby a unique
and enjoyable experience that they will be sure to mention to friends and
family! Fashion‐ Fashion belongs on the Avenue! Fill your tent with eye catching
displays of jewelry, accessories and clothing then direct shoppers in to your
store! Use the market as your runway!
Professional Service ‐ Create directional signs, use balloons as attention
grabbers and have brochures or informational packages available. This is a
captive audience so it is a great opportunity to provide information! Retail‐ People are coming to the Market to shop so provide them with the
opportunity! If you don't plan on having a stall at the market please make sure
that your store is OPEN FOR BUSINESS! If you need assistance with creative ideas on how to bring your store to the
Avenue, please contact us. We would be happy to help!
Spruce Salon and Spa is new to 30th Avenue, but not new to Downtown Vernon.
Pure‐An Organic Salon just around the corner on 29th Street, recently bought
by Katie Matheson, has been rebranded and moved into a new renovated space
on 30th Avenue. The salon now offers both hair and esthetic services. Stop by
to say hello to Katie and her team.
http://www.sprucesalonvernon.com Get in the Loop
Are you in the Loop? Get in the Loop is a mobile offers platform that delivers
real time deals to its members' phones. Sign up with Get in the Loop to take
advantage of this great mobile opportunity to increase sales and drive business
downtown. Have your offers show up in the Downtown Vernon Loop along with
others such as the Staycation Loop, Restaurant Loop, Family Loop, or Wellness
Loop. Launching April 5th in Vernon BC, you don't want to miss out on this
great opportunity! Learn More
Downtown Vernon Association
250‐542‐5851
www.downtownvernon.com
www.facebook.com/downtownvernon Executive Director ‐ Lara Konkin, lara@downtownvernon.com Events and Promotions ‐ Hailey Rilkoff, hailey@downtownvernon.com
Member Coordinator ‐ Dina Mostat, dina@downtownvernon.com
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Downtown Vernon Association | 101­3334 30th Avenue | Vernon | British Columbia | V1T 2C8 | Canada