FOR MORE INFORMATION CONTACT: Caroline Sherman 312-245-9805 Ext. 110 Caroline@alpaytac.com FOR IMMEDIATE RELEASE NINJA® BLENDER OFFERS PROFESSIONAL POWER AT A PRICE THAT’S EASY TO SWALLOW Professional Power Crushes, Blends, and Purees to Perfection Newton, MA – Our busy, on-the-go lifestyles make it difficult to find time to make any homemade meals or drinks, and without the most efficient kitchen products, this becomes even more of a challenge. Rising to the challenge, Ninja has created the Professional Blender giving consumers the versatility, power and ease they need to succeed in the kitchen. With its 1000-watt motor and powerful blade system, this blender offers advanced power and performance at a price that’s easy to swallow. Like much more expensive, professional-grade products, the Ninja Professional Blender has the speed and accuracy to blend batter, soups, sauces, and dips evenly; whip up a smoothie to help lose weight or improve your health; blend whole fruits and vegetables into delicious nutrient packed drinks, or concoct yummy frozen drinks for your guests. And, with the largest capacity in its class, the 72-ounce pitcher can easily serve six ten-ounce frozen drinks, making the Ninja Professional Blender the perfect product for large families, health enthusiasts, or those who love to entertain. No matter what you choose to do with the Ninja, you can do it with very little effort. It takes only the simple touch of a button to blend ingredients, crush ice, or puree vegetables. When finished, the blade assembly can be easily lifted from the jar so the final product can go right into the refrigerator. The lid also has a convenient spout for pouring beverages without removing it. All parts are dishwasher-safe, so clean-up is a breeze too. Best of all, you’ll have no worries using the Ninja blender to make foods and drinks for your children as the jar and the parts used for blending are all made with 100 percent BPA-Free plastic. “One of the downsides of choosing an affordable blender is that ingredients often are not blended as smoothly and evenly as you’d like. Most blenders simply aren’t able to quickly create creamy smoothies or restaurant-style frozen drinks. Ninja products are designed to be affordable as well as revolutionary in their capability to crush, blend, chop, and puree,” says Mark Rosenzweig, CEO of Euro-Pro, the company responsible for developing innovative Ninja products. Proving to be an industry leader, Ninja Professional Blender was selected as a finalist for the 2011 Housewares Design Awards. These awards, presented by HomeWorld Business with support from the International Housewares Association, recognize design and innovation leaders in the housewares industry. In addition, Ninja has solidified its position among historic brands, gaining top ranking for market share in 2011. “Euro-Pro constantly strives to stay on the cutting edge of product development, introducing new products that anticipate consumers’ needs and thrill them with their performance,” says Mark Barrocas, President of Euro-Pro. “This honor, as determined by our industry peers, is recognition of our commitment to product design and will serve as further inspiration to the many talented Euro-Pro employees who work hard to create new and innovative Ninja products.” -more- Priced at only $99.99 (MSRP), you can now crush ice into snow in seconds, blend frozen fruits into creamy smoothies, or puree vegetables into delicious, fresh soups or dips. The Ninja Professional Blender is available at retailers in the U.S. and Canada, or visit www.ExperienceNinja.com to learn more. About Euro-Pro Euro-Pro Operating, LLC, an innovative leader in the housewares industry, creates products that make consumers’ lives easier and markets them under the Euro-Pro, Shark, Ninja, and Bravetti brand names. Euro-Pro provides the latest in easy-to-use technology with a growing line of products that consists of corded and cordless vacuums, steam mops and cleaners, irons and garment steamers, and a variety of small kitchen appliances. All Euro-Pro products are designed to fulfill multiple consumer needs, eliminating the need for extra appliances that add clutter to a home. Products are sold at major retailers throughout the U.S. and Canada, as well as directly to consumers. Euro-Pro, Ninja, Shark, Bravetti, and associated logos are trademarks of Euro-Pro Operating, LLC. All other brand names may be trademarks of their respective owners. ###