show brochure - Dubai Property Show

take your business to
the biggest buyers of real estate
3 days.
5,950 serious property buyers.
AED 300 million+
in property sales.
We invented business that didn’t exist.
The first ever Dubai Property Show in
London received a phenomenal response
from investors and buyers in London
with over 5,950 visitors attending the
3-day event at London Olympia.
According to informal feedback, the total
sales closed at the show exceeded AED
300 Million, besides the large volume of
prospective sales expected. The show was
visited by British, Arab, African, Asian
and South Asian high-networth investors.
Only at the
Dubai Property
Show.
The proven platform for
sales beyond borders
The Dubai Property Show was
inaugurated by His Highness Sheikh
Mohammed bin Maktoum Al Maktoum
as Chief Guest along with:
• Honourable Richard Harrington MP,
Vice Chairman of the Conservative
Party
• His Excellency Sultan Butti Bin Mejren
Director General, Dubai Land
Department
• Majida Ali Rashid, Assistant Director
General, Dubai Land Department
• Sultan Al Suwaidi, Partner Sumansa
Exhibitions LLC
• Sunil Jaiswal, President, Sumansa
Exhibitions LLC
• Yousuf Kazim, CEO, Jumeirah Golf
Estate as Platinum Sponsor
• Senior Officials from Select Group &
Texture Holding, our Gold Sponsors
In November 2015, Sumansa Exhibitions
in association with the Dubai Land
Department will be taking the Dubai
Property Show to Mumbai India. Held at
the prestigious Bombay Exhibition
Centre, this 3-day event is expected to
bring in India’s leading property investors,
creating huge opportunities for real estate
developers from Dubai.
The Dubai Property Show is a shining
example of Dubai’s ambition and drive to
make things happen. Join us as we reach
out to Dubai’s biggest realty customer
base, in Mumbai, the heart of India’s
business and commercial capital.
Sunil Jaiswal
President | Sumansa Exhibitions
We sold several units. As a Gold
sponsor we had the privilege to
have a nice location, nice
advertising... more people came to
us. We also had speaking slots in
seminars and it was a very
successful exhibition.
Fakhreddin Mohammad
Director, Texture
It is really our pleasure to be
part of Dubai Property Show
in London. It is really great to
showcase our projects as Dubai
Properties. It was a good
opportunity for us to meet different
kind of investors who were really
interested with our projects
Abdulla Abushabib
Senior Executive Director –
Sales & Customer Service
Dubai Properties
Over the last 16 months we
have seen a dramatic increase
in the number of sales
transactions from UK based
investors. We are pretty glad
to be here as we have received
a lot of enquiries over the last
three days.
Nasser Amer
Vice President – Sales
Deyaar
It has been very exciting, very
successful and overwhelming. We
believe the market is fantastic and the
right market where we want to be in.
I am looking forward to being there
in the coming Dubai Property Show
in London.
Yousuf Kazim
CEO, Jumeirah Golf Estates
The turnout at the Dubai
Property Show has been
phenomenal. The quality of
visitors and interest was
unexpected and we foresee that we
will be closing a lot of sales.
Hisham El Assaad
Senior Manager - Sales
Select Group
PIONEERS OF THE INAUGURAL SHOW
I have done several road shows in
London and by far this has been
phenomenal. Friday was
overwhelming! On Saturday we just
went mad so you can imagine what
kind of business we did on Sunday.
We are coming back - 100%!
Atif Rahman
Head of Property Development
Danube
Dubai Property Show has been
absolutely successful... Since we
have so many customers from
London, it is easy for them to
come here and to talk with us.
Dereck Alexander Jon
Hoogenkamp
Sales & Marketing Director
Al Barari
The first day of the exhibition
was more of a networking session.
On the second day we met clients who
were interested to invest in Dubai.
We closed a few deals and it was
similar on the last day. The show was
really, really good for us.
Saleh Tabakh
CEO, Delta International Real
Estate
“Even on the third day the
stand has been really busy.
The show is really successful
and Emaar did really good
transactions.”
Ibrahim Abdallah
Head of Sales - International
Emaar Properties PJSC
The last three days have been
phenomenal. We had not expected so
many people but it’s been fantastic.
We have been doing a lot of deals
here, see n a lot of interest in Dubai
Properties. The organisers have done a
great job and we should be doing more
of these shows in future.
Nitin Chopra
Managing Director,
Drehomes Real Estate
a shining example of Dubai’s ambition
THE DUBAI PROPErty show
november 2015: WHY mumbai?
Mumbai (also known as Bombay) is the capital city of the Indian state
of Maharashtra. It is the most populous city in India, most populous
metropolitan area in India, and the eighth most populous city in the
world, with an estimated city population of 18.4 million. It is also one
of the most populous urban regions in the world.
Mumbai lies on the west coast of India and has a deep natural
harbour. In 2009, Mumbai was named an alpha world city. It is also
the wealthiest city in India, and has the highest GDP of any city in
South, West or Central Asia. Mumbai has the highest number of
billionaires and millionaires than any other city in India.
At the heart of India
Top 5 billionaire city
Where business begins
India has more billionaires than France,
Saudi Arabia, Switzerland and Hong Kong
- home to 14,800 multi-millionaires
With 30 billionaires and 2,700 multi- millionaires,
Mumbai is among the top 5 'billionaire cities'
globally.
Mumbai is the financial, commercial and
entertainment capital of India.
Centre for commerce
An educated audience
Fabulously connected
Mumbai is one of the world's top ten centres
of commerce, and provides 70% of capital
transactions to India's economy.
The majority of Indian billionaires are
college-educated, with 72% possessing at
least a bachelor's degree.
With 6 flights operated daily by Emirates
alone, Dubai is one of the closest tax-free
investment opportunities for Indians.
6 Reasons why
YOU SHOULD NOT miss the show
“We are committed to providing all the necessary support and
encouragement to such valuable initiatives which play an important
role in emphasising Dubai's status as an attractive market for
investments worldwide.”
1. Make sales
2. Build credibility
3. Reach out
The Dubai Property Show is the one
platform where you can sell directly to end
consumers - and even pick up cheque unlike when you participate in a B2B event.
Take your brand out to the heart of India, and
build positive word of mouth within the
investor community - create brand awareness
and trust at a local level.
Find new customers, build new relationships
with existing ones - thereby going beyond the
traditional model of waiting for customers
coming to you in Dubai.
4. Reinforce commitment
5. Stay ahead of the game
6. Manage inventory
Make clear your support for Dubai
government’s initiatives to enhance Dubai’s
status as an attractive market for
investments worldwide.
Do your sales in Dubai-style - don’t wait for
the future to come to you, go and get what
you want, with the people buying the most!
Boost your year end sales to make up for the
targets, manage your inventory to ensure your
sales is phased out to create cashflow.
HE Sultan Butti Bin Mejren, Director General, Dubai Land Department at the launch address of the Dubai Property Show in London
6 Reasons why
INDIA WILL not miss THIS show
1. Investment attractive
2. Biggest buyers
3. Ideal location
Dubai’s real estate offers high-networth
individuals the opportunity to make taxfree investments, together with an enviable
lifestyle and long-term residence.
Indians remain the highest value foreign
investors in Dubai’s property market, making
7,353 transactions valued at AED 18.123
billion in 2014.
Mumbai is a truly cosmopolitan city and an
unrivalled destination for events. Located
cenrally in Mumbai, the Bombay Exhibition
Centre is easily accessible from across the city.
4. Government rules
5. Better business sense
6. Integrated marketing
The government of India allows its citizens
to invest in property abroad for up to
$250,000 a year - this helps investment
schedules for off-plan projects.
A property in a premium location in Mumbai
is likely to be three times higher than a similar
location in Dubai. The return on investment
in Dubai is more than double than in India.
With experience gained over 9 years, across
international markets, Sumansa Exhibitions
has an undisputed reputation for visitor
marketing.
EXCITING FEATURES AT
THE DUBAI PROPERTY
SHOW, MUMBAI
Innovative crowd pullers. Targeted marketing.
Getting in serious buyers. These are the
hallmarks of Sumansa’s marketing strategies,
perfected by nearly a decade in the exhibitions
management business.
Finance
& legal
support
Exclusive
promotions
PRESENCE OF
DUBAI LAND
DEPARTMENT
OPENING BY
CELBERITY
Free
seminars
networking
SESSIONS
THE VENUE: MUMBAI’S FINEST
BOMBAY EXHIBITION CENTRE
EXhibition
centre
Bombay Convention & Exhibition Centre (BCEC) is the largest
and permanent private exhibition centre in India. The centre is
ideally situated along the Western Express Highway in Goregaon,
within 10 minutes from airports, walking distance to train stations
and a 20 minute drive from the heart of the city.
6.8 Km
International
Airport
10 Km
Bandra Kurla
Complex
30 Km
There are numerous hotels, entertainment activities, retail shopping &
sightseeing spots in close proximity. Facilities include air-conditioned
halls, International lounges, air-conditioned restaurants, open air
cafeterias, business communication centres, site offices, service centres
and sufficient parking space within the complex.
Utilities and infrastructure to meet demands of power, water supply
and compressed air supply, telephone lines are available within the
exhibition halls to facilitate organization of major industrial trade
fairs/exhibitions.
Nariman Point
MARKETING THE SHOW:
A SIX-STEP, TRIED & TESTED APPROACH
With a keen understanding of the local market, consumer buying
habits and preferences, Sumansa will use a hard-hitting, rational
and emotional marketing campaign designed to get serious buyers to
the show - a process proven across no less than 25 events managed
in the last decade.
Research
Launch
Engagement
Media specialists from
Sumansa are currently
identifying media habits
and locations of HNIs in
Mumbai
An aggressive launch of the
campaign in press, radio,
television and outdoor is
planned for in October
Social media and PR are
used to build conversations
in popular online platforms
starting early June 2015
Promotions
Endorsement
Deployment
The Show will feature
attractive promotions
designed to appeal to and
attract the Indian audience
Celebreties will be used to
gain popular public interest
and gain traction at the
opening of the Show
The marketing campaign
will be launched in a variety
of media, in a planned and
consistent manner
D45
D44
D46
D47
D41 D40
D43
D34 D33
D35
D38 D39
D42
D30 D29 D27
D20 D21
D18 D19
D16
D22D23
D14
D15
D10
D9
D11
D12
D8
D7
D13
D6
D4
D5
D3
D2
Entrance
D28
D31 D32
D37 D36
D17
D48
Dubai land
department
D24D25 D26
FLOOR
plan
Dubai Property Show, Mumbai 2015
SOLD
12 SQ.M
(3m x 4m)
USD 9,950
Dubai
Lounge
24 SQ.M
(3m x 8m)
USD 19,900
30 SQ.M
(5m x 6m)
USD 24,870
Seminar
Room
36 SQ.M
(6m x 6m)
USD 29,850
48 SQ.M
(6m x 8m)
USD 39,800
112 SQ.M
(8m x 14m)
USD 92,850
208 SQ.M
(13m x 16m)
USD 172,440
• Floor Plan is subject to change
• Floor Plan is indicative and not drawn to scale
• Stands are allocated on first come first served basis
Book your stand now
To participate at the Dubai Property Show in Mumbai, please contact:
Mr. Asanga Silva
Deputy General Manager, Sales & Operations Consumer Events
M: +971 50 688 5753
E: Asanga@SumansaGroup.com
reaching the audience that
matters
MEDIA plan 2015
Advt - October 2015
Media
RADIO
Radio Mirchi
Big Fm
Red Fm
Radio One
NEWSPAPERS
Times of India (Bombay Times)
Mumbai Mirror
DNA
Hindustan Times
Mid-day
TELEVISION
NDTV 24x7
Bloomberg
Times Now
OUTDOOR
Hoardings in key areas
ONLINE
Facebook
Google
Linkedin
Instagram
No. of
Spots
128
128
128
128
4
4
4
4
4
140
120
140
20
18 19 20 21 22 23
Sun Mon Tue Wed Thu Fri
Advt - November 2015
SHOW
24 25 26 27 28 29 30 31
1
2
3
4
5
6
7
8
Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thur Fri Sat Sun
Radio Spots
512 spots across leading radio
channels - Radio Mirchi,
Big FM, Red FM & Radio One.
Print Media
26 insertions across leading
newspapers.
Television Media
400 spots across leading news
channels.
Outdoor
20 hoardings across Mumbai's
key areas.
Online / Google / Facebook
3 weeks intense exposure on
our social media handles.
Cross Promotional Mediums
2 weeks activity.
SMS Campaign
CROSS PROMOTION
SMS blast to High Networth
Individuals.
SMS
Direct Emailer
EMAIL CAMPAIGN
Email blast to High Networth
Individuals.
SHOW SPONSORSHIP
OPPortunities
Sponsorship of the Dubai Property Show offers your company an
unrivalled opportunity to be featured as the key player within the region.
Our sponsorship packages places you exclusively in the leading position and
you will benefit from high profile branding, exposure, PR: huge benefits
before, during and after the show.
Let your company be
heard, seen, talked about!
Platinum Sponsor
Gold Sponsor
Silver Sponsor
• Exhibition Stand Space of 48 sq mtr
• Logo Mention in all Media Campaigns: TV /
Radio / Print / Outdoor/ Website / Venue
Branding / Email blast / Post Show report
• Show Catalogue: 4 Full page ads with 500 words
write up
• PR Campaigns: Press statement and media
interviews wherever applicable
• Dedicated signage placed at the Venue – 6
signage’s
• Email Campaigns to HNI database
• Social Media: Coverage on all social media
channels
• PA Announcements at the Show: 8 PA
announcements with your message during the show.
• Dedicated flyers provided by you will be given to
all the visitors
• Exhibition Stand Space of 24 sq mtr
• Logo Mention in TV / Radio / Print / Website /
Venue Branding / Email blast / Post Show report
• Show Catalogue: 2 Full page ads with 500 words
write up
• PR Campaigns: Press statement and media
interviews wherever applicable
• Dedicated signage placed at the Venue – 4
signage’s
• Social Media: Coverage on all social media
channels
• PA Announcements at the Show: 6 PA
announcements with your message during the show.
• Exhibition Stand Space of 12 sq mtr
• Logo Mention in Website / Venue Branding /
Email blast / Post Show report
• Show Catalogue: 1 Full page ad with 500 words
write up
• Dedicated signage placed at the Venue – 2
signage’s
• Social Media: Coverage on all social media
channels
• PA Announcements at the Show: 4 PA
announcements with your message during the show.
For more information on sponsorships, please contact:
Mr. Asanga Silva | Deputy General Manager, Sales & Operations – Consumer Events
M: +971 50 688 5753 | E: Asanga@SumansaGroup.com
TRAVEL ITiNERARY & STAY
Travel Itinerary
ACCOMODATION
AIR TICKETS
You can choose to stay at the Westin or Sahara Star, both of
which are close to the venue.
Visit www.Emirates.com
4th November
Departure from Dubai to Mumbai
6th, 7th & 8th November
Show Days
9th November
Day For Follow Ups
10th November
Return from Mumbai to Dubai
Applying for a Visa to INDIA
Please ensure the following while
submitting your Indian visa
application.
Or www.Jetairways.com
TRAVEL & STAY PACKAGE, Single Sharing: 4th - 10th November 2015
Economy and Business Travel Package for
Westin Mumbai Garden City
ECONOMY
US$ 1,905/-
BUSINESS
US$ 3,539/-
• Return Ticket
• Transfer CSI to Westin
• Accommodation at Westin or Similar for 6 nights
(4th to 10th November 2015)
• Transfer Westin to CSI
Economy and Business Travel Package for
Sahara Star
ECONOMY
US$ 1,300/-
BUSINESS
US$ 2,950/-
• Return Ticket
• Transfer CSI to Sahara Star
• Accommodation at Sahara Star or Similar for 6 nights
(4th to 10th November 2015)
• Transfer Sahara Star to CSI
• Original passport and photocopies of
relevant pages
• 6 months validity should be there in the
passport
• Minimum 2 blank pages in the passport
• Online visa form filled up by the
applicant and printed from the link:
www.indianvisaonline.gov.in/visa
• GCC nationals must provide a copy of a
valid photo ID issued from UAE
• UAE residents with Abu Dhabi or
Al-Ain issued visa residing in
Dubai/Northern
• Emirates must provide a copy of residency
proof in their name (Tenancy contract,
Electricity bill or Telephone bill.)
Visa on Arrival Facility is available for
holders of passport of following
countries
Australia, Brazil, Cambodia, Cook Islands,
Djibouti, Fiji, Finland, Germany,
Guyana, Indonesia, Israel, Japan,
Jordan, Kenya, Kiribati, Laos,
Luxembourg, Marshall Islands,
Mauritius, Mexico, Micronesia,
Myanmar, Nauru, New Zealand, Niue
Island, Norway, Oman, Palau, Palestine,
Papua New Guinea, Philippines,
Republic of Korea, Russia, Samoa,
Singapore, Solomon Islands,Thailand,
Tonga, Tuvalu, UAE, Ukraine, USA,
Vanuatu, Vietnam.
For others
• 2 Recent photos (Size: 51mm x 51mm)
• Properly filled up online application
form with signatures
(www.indianvisaonline.gov.in/visa)
• Original passport
• Passport photocopy with the UAE
residence visa page (Current & Old to
prove 2 years residence in UAE).
• The local company NOC should state
that the said person is sent on behalf of
the company, the ticket, accommodation,
stay, expenses are borne by the
company. Also should specify the
duration of Visa and number of entries,
purpose of visit (details), passport
details of the applicant like Name,
Nationality, Passport number. The
details of NOC from local company
(UAE) and invitation letter from India
should have the same purpose, duration
of Visa and number of entries and
details ,also original invitation and NOC
is required. The invitation letter from
India should specify the details like
Name, Nationality, Passport Number,
type of Visa with the purpose of visit,
duration of visa and number of entries,
also invitation letter should be in
original with seal and signature.
• Valid Trade License Copy of the Local
Company. (If in Arabic- English
Translation is required)
• Fax Form (If not completed 2 years
residence in UAE).
For GCC Nationals
In addition to above mentioned
requirements the following documents are
required upon submission of application:
• A copy of valid UAE ID card (Emirates
ID/ driving license/ labor card/ health
card/ e-gate card)
• Proof of residency in UAE for more
than two years should be provided by
attaching a copy Tenancy contract/
Electricity Bill/ Telephone Bill/ Bank
statement in their name to apply for
business visa without which cannot
apply for a business visa
For Pakistan Nationals
• Properly filled up online application
form (4 originals + 1 photocopy (with
photo & signature))
• 4 sets of fully filled Pakistan Reference
Fax Form (all in capital letters)
• 4 recent photographs ( 51mm x 51mm,
dark colored dress with white
background – no edited, enlarged or
scanned photos)
• Original Passport; 2 Copies of new and
old passport with UAE residence visa
• Copy of Previous Indian Visa
• 1 set of Colored and clear copy of
Pakistan National Identity Card and
Emirates ID
• Proof of residency in Dubai (Tenancy
contract)
1. If under the applicant’s relative, letter
of confirmation and passport copy.
2. If applicant is not related to the
landlord, letter of confirmation attested
by Dubai Courts and passport copy.
• Documentary evidence in case of other
reasons for travel.
• Documentary evidence establishing the
relationship with contacts in India
WHY SUMANSA?
FACTORS FOR SUCCESS
We organise the some of the biggest, most diverse events on property
- across the globe.
Sumansa Exhibitions’ flagship event The Indian Property Show has
fulfilled the dreams of thousands of NRIs living abroad yearning to
own a home back in India. Over 500,000 visitors have walked in over
a span of no less than 25 International Exhibitions conducted at
world class exhibition centres in International cities such as Dubai,
Doha, London, Durban, Singapore and Hong Kong.
With offices in Dubai, United Arab Emirates, Mumbai and Bangalore,
India, Sumansa Exhibitions is supported on the ground by a group of
dynamic professionals with expertise in conceptualisation, planning,
on-site management, marketing and sales. Each member of the team
comes with a unique multinational perspective and a wealth of
multi-sector experience.
Effective and engaging exhibitor and
visitor marketing campaigns
Unique investor education focus with
free seminars at all shows
First property show to have a brand
ambassador of its own
Highly effective media campaigns by way
of mass marketing
Exciting features at all our shows
designed for visitor engagement
Huge investments in online and
social media
Conceptualised, planned and organised by:
Sumansa Exhibitions
P. O. Box: 118635, Dubai, United Arab Emirates.
Tel: +971 4 388 5191 • Fax: +971 4 327 6788
E-mail: Contact@DubaiPropertyShow.com
www.DubaiPropertyShow.com