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DURAN KEELEY
Portfolio
See opportunity
where others
see obstacles
Be irrational,
ridiculous, and
nonsensical. Win,
even when no
one gives you a
chance.
01
Introduction
In 2009, I started college to study graphic design. During that time I networked
with some of the most awesome people, leads that got me even to do training
material design for one of the top supermarkets in the country, SPAR. Which is great
achievement for a first year student.
My 2nd year I then started doing weekend work for a college lecturer, which got me
into Web Design, I worked closely with my lecturer under his company and gained a
lot of experience working with clients, going to meetings with Tommy and liaising with
the clients . I learnt how to present myself, as well as take a client’s words and form
ideas. Besides design I went off to client’s offices, backed up machines, setup local
offices for clients based overseas and other technical support.
While outside college I have gained experience in other fields, I was involved in DTP
work for a Publication Office and ran my own hosting & design company.
02
Noxa
Working with Gerhard converting his vision into a brand for his company by taking
the time with each meeting I was able to produce ideas from paper to digital,
listening to my client and providing the trust allowed me to take on more of the
project.
From 3D renders of a product and packaging, to producing and maintain the
website for Gerhard.
03
Logo Final Version
04
Logo Creation
Gerhard had a specific style he wanted his logo, from many revised sketches I
was asked to create a digital logo from the sketch. With the handmade font a 3D
shadow was added to make the logo stand out, making it visible on all types of print.
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PANTONE: Warm Red C
NOXA ORANGE
FOR WEB USE R: 241 G: 101 Blue: 049
FOR PRINTING USE C: 00 M: 75 Y: 90 K: 00
PANTONE: NONE
NOXA BROWN
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FOR WEB USE R: 119 G: 070 Blue: 012
FOR PRINTING USE C: 20 M: 60 Y: 100 K: 50
Website Design
I was asked to create a website with stock elements, from the provided image as
well as some 3D renders were used to create the bottle, a clean and visible image as
the home page .
07
08
The Green Rope
The Green Rope is a national online database, housing students from all
recognized South African tertiary institutions. Our focus is on part-time or permanent
employment. Once registered, businesses will be allowed to browse the database
for a suitable candidate through specified search criteria, nationwide and from the
comfort of their desk.
Approached by Deborah to produce a branding showing the linking to between
qualified/prequalified students and local business, in the brief the colours Green &
Blue was picked to show the students and business respectively. Sitting down and
working with the client we were able to agree with a reef knot and some visual
aspects applied with a high quality photoshop image the end resulted in a happy
customer.
Along with setting up the branding of the company I was also tasked with setting
up the template of the website and had to input the information provided into a
readable and easy to use website and the setup of the company Facebook page
as well as other various marketing tools common in South Africa.
09
Logo Creation
The logo was created from a picture of a
plain white rope, Deborah wanted to show
two sides of the company linking, one green
and one blue.
Removed the background and separated
the two ropes in colour to show a clear link.
10
RAW Media TV
RAW Media is Durban-based media house who embrace all forms of multi-media
production and placement from traditional above-the-line mediums like TV and
radio to digital era platforms.
Working with Warwick and being involved in all the projects, from creating logos,
basic brand launch websites to fully customised Flash presentations, every task
thrown my way with a happy relationship between us resulted in many happy
recurring clients.
11
Business Card
I was asked by Warwick to provide them with a creative business card but also
keeping it minimalistic. Clear sections of the different contact methods make it easier
to read and also highlights the main features.
12
Airoma Presentation
Shelley Duffield was referred to me to help with a exciting project that she was
tasked with, to create a flip book presentation as well as an animated version to be
packaged onto CD’s and an online copy.
Working with Adobe InDesign and Flash I was able to produce a workflow that
allowed me to produce a 31 page presentation with video and animation within 72
hours.
13
Yebo Media
Yebo Media is an in-Taxi advertising platform. Brands can reach their audiences in an uncluttered media
environment with Digital Taxi TV. This innovative advertising platform promotes an efficient interaction with a
captive, economically active the public transport commuter.
Willie Eybers connected to Warwick at RAW Media approached Warwick for a branding for is company as
well as provide a presentation folder design to take to potential clients, Warwick tasked me with the project.
With the design I had to illustrate the busy city life and the mode of transport the project was targeting and
of course the product. I feel this was achieved with the final design that it was further taking into Business
cards and a simple brand launch website.
14
Adplace
Publications
15
Advertising
Working at Adplace, I created the layout space, working with the clients, as well as creating adverts
on request for the clients for the weekly distribution of up to 80 000 copies throughout Kwa-Zulu Natal
called the Adz Guide. This magazine is a full colour, high gloss A4 magazine that is well suited for
bigger business that would really like to get their name out there splashed out in full colour.
16
Contact Information
Duran Keeley
New Zealand
Tell: + 61 21 180 9035
E-mail: info@durankeeley.com
www.durankeeley.com