1. travel
2. tourist destinations
3. australia and new zealand

MEDIA KIT 2014
editorial overview
Magazines add
meaning to
people’s
favourite subjects
Source: MPA 2009
ABOUT
1.
Motorhome and Caravan Trader is
the bible for new and used RV sales
– it is the only magazine in the country
that offers readers such a comprehensive
mix of dealer and private advertising,
and editorial.
Editor
Max Taylor
2.
The RV buying and selling
market in Australia is extremely healthy
and our readers love nothing more than to
flick through Motorhome and Caravan Trader
in search of the best deal. Whether they
want to buy a new or second-hand RV (or
even 4WD), Motorhome and Caravan Trader
is the magazine they turn to.
3.
Editorial each month includes
a mix of short caravan and motorhome
reviews, 4WD tow tests, the latest news and
products to make readers’ travels more
informed and enjoyable, and Australia’s
best caravanning spots.
4.
Motorhome and Caravan Trader –
the specialist buying and selling guide for
recreational vehicles and accessories.
readership & circulation
Content:
New and used motorhomes, campervans
and accessories for sale from private
advertisers and dealers. Motorhome and
Caravan Trader offer readers a large and
comprehensive sales section comprising
new and used campervans, motorhomes,
caravans and 4wd’s, which are available
through our advertisers both dealer and
private. We are the specialist buying and
selling guide for recreational vehicles and
accessories, available from newsagency
sales, subscriptions and Caravan, Camping
and Lifestyle Shows.
our readers are:
Male, 45-65 years of age, in the market
for an RV.
buying environment
People buy Motorhome and Caravan
Trader magazine to purchase products.
When reading the magazine they are in
a buying frame of mind, allowing the
advertiser to reach the customers and
influence buying decisions at the point
of purchase.
direct response
We feel like we are
out there with
them. Dream,
dream, dream!
Source: Caravan World
2009 Reader Survey
Advertisers can expect a direct response
from Motorhome and Caravan Trader,
through the ability to influence the
decisions of people who have purchased
the magazine. The highly regarded
magazine is comsumed by readers as much
for the ad’s as the editorial components.
niche market
Motorhome and Caravan Trader allows
advertisers to tap into a niche market
which is often difficult to reach through
other forms of mass media. Read by
those who are passionate about on the
road travel, these readers are constantly
searching for new information, products
and ideas. Motorhome and Caravan Trader
allow advertisers to reach these distinct
individuals on a regular basis whilst
breaking through the clutter.
frequency:
13 issues per year
related marketing
opportunities:
1. Caravan World Magazine
2. Campertrailer Australia Magazine
3. Motorhome & Caravan Trader Magazine
4. Discover Downunder television show
5. 4X4 Australia
6. www.turu.com.au
7. www.tradervs.com.au
8. www.newrvsearch.com.au
9. www.caravanworld.com.au
10.www.traderdirectories.com.au
11.www.discoverdownunder.com.au
research facts
1.Motorhome and Caravan Trader is
the number one selling dealer and
classifieds caravan and motorhome
magazine in Australia.
2. Our copy sales are independently
audited by the Audit Bureau of
Circulation – they can be trusted!
3. Motorhome and Caravan Trader
is a sister title to Caravan
World and Campertrailer
Australia
circulation
10,005
2%
33%
12%
7%
The readers
26%
AUDIT BUREAU
OF CIRCULATIONS
AUDIT BUREAU
OF CIRCULATIONS
n Sales state
by state:
17%
3%
touch points
Caravanners are
4X4 people!
Source: Caravan World 2009
Reader Survey
* Source: Google Analytics (Avg Jun-Nov 2012)
Camper Trailer Australia is the leading
voice when it comes to camper trailers and
the outback touring lifestyle. It is the bible
for camper trailer enthusiasts in Australia.
We look at travel through traveller’s eyes,
and provide tips and advice to inform our
readers.
NewRVSearch.com.au is Australia’s leading
site for the up-to-date information and
specifications for all new model RVs
currently available in Australia. It is a
comprehensive search directory of the
latest models of caravans, motorhomes,
camper trailers and fifth wheelers.
Every month we provide in-depth reviews
of the latest campers by the experts. Our
advertisers cite a majority of their sales
come from Camper Trailer Australia
readers.
All current models of RVs are included and
compared in an easy-to-use search function
that showcases a huge variety of models
from manufacturers. Being part of the
NewRVSearch.com.au website ensures all
makes are included in the search results,
and therefore part of the decision-making
process of a potential buyer.It generates
genuine sales leads which can lead to real
sales for both dealers and manufacturers.
Caravan World, Australia’s favourite
magazine for lovers of caravans,
motorhomes, camper trailers and travel
for 40 years launched its website in 2009.
This website attracts around 30,000 unique
visitors on a regular monthly basis.
Discoverdownunder.com.au is the
Australia’s leading website dedicated to
Caravanning, Camping, 4WDing and ‘On
the Road’ Travel that is supported by its
very own TV Show which completed its
tenth series in 2014!
In the second quarter of 2009 Camper
Trailer Australia audited for the first time
at 10,200 copies* – a brilliant success.
Since then, the mag has grown in leaps
and bounds, with a current audit figure of
13,089, up 29% from last year*.
The website complements the magazine
with video caravan and motorhome reviews
and image galleries of travel destinations.
It is also continually expanding its online
community by encouraging visitors to
participate in discussion forums, polls, and
blogs by relaying its latest updates to an
e-newsletter subscriber base of 25,000plus and social media channels including
Facebook, Twitter and YouTube.
Just like the TV Show the website, which
attracts 79,009+ Unique Visitors a month,
is dedicated to bringing its visitors a range
of new and archived information including
reviews on: Caravan / RVs, New Products,
Holiday Parks, Attractions, Festivals
& Events right across Australia. DDU
extends its market reach with the help of
its regular e-newsletters, distributed to a
further 96,000+ people, a strong Facebook
community and following on Twitter and
YouTube.
A whopping 40% of those readers have
actually purchased a camper trailer after
seeing it in the magazine!#
31,346 unique browsers*
25,387 enews subscribers*
29,797 unique browsers*
96,427 enews subscribers*
With exciting special issues like our
Offroad Camper of the Year, Camper
Trailer Australia is redefining what a
magazine should be, and delivering
passionate readers to our advertisers. The
proof is in the pudding, this mag delivers
real results.
7,361 unique browsers*
20,386 enews subscribers*
And it’s not just new RV specs that keeps
people coming back, it is also the latest in
news and reviews and access to RV dealers
new stock. It also allows manufacturers
to display their product video for specific
models, which in addition to a banner
campaign, helps to build awareness of your
brand with buyers.
10,714 unique browsers*
35,645 page impressions*
TradeRVs.com.au is one of Australia’s
leading sites dedicated to helping connect
buyers and sellers of new and used RVs.
A comprehensive search, compare and
enquire engine helps buyers find the
best deals on new and used caravans,
motorhomes, camper trailers and fifth
wheelers.
Optimized for tablet and smart phones,
and with thousands of items available to
view, TradeRvs.com.au is an essential tool
for finding the perfect vehicle. Private
and dealer customers can maximize
their marketing efforts by using the site’s
inventory management, industry specific
reporting, and enquiry and sales activity
tools.
Advertising on TradeRVs.com.au ensures
your marketing message is integrated into
a seamless package that targets consumers
in all active phases of their purchasing
process.
With sponsored content options, in
addition to traditional display banners,
your marketing campaigns can benefit
from the latest news and reviews that keep
consumers on the site longer.
Visitors to TradeRVs.com.au are looking
to make a purchasing decision. Are you
prepared to help them make the right one?
53,465 unique browers*
150,662 enews subscribers
* Source: Google Analytics (Avg Nov-Jan 2014)
RATES
COLOUR
ISFC
ISBC
OSBC
COLOUR GLOSS
Full Page
1/2 Page
1/4 Page
1/8 Page
$2,500
$1,700
$2,700
$1,200
$700
$400
$250
30% loading payable for premium position
TOR
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Issue 168
GST *RRP
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Motorh NE
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| VIC |
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CAMPE
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102 002
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8/01/14
4:25 PM
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CMT 168.cl
DEADLINES
corporate rates & deadlines
ISSUE
MATERIAL DEADLINE
trader ads 5pm
ON SALE
169
Sun 17/12/13
17/12/2013
20/01/14
170
Fri 31/01/14
3/02/2014
17/02/14
171
Fri 28/02/14
3/03/2014
17/03/14
172
Fri 28/03/14
31/03/2014
14/04/14
173
Thu 24/04/14
28/04/2014
2/05/14
174
Fri 23/05/14
26/05/2014
09/06/14
175
Fri 20/06/14
23/06/2014
07/07/14
176
Fri 18/07/14
21/07/2014
04/08/14
177
Fri 15/08/14
18/08/2014
01/09/14
178
Fri 12/09/14
15/09/2014
29/09/14
179
Fri 10/10/14
13/10/2014
27/10/14
180
Fri 07/11/14
10/11/2014
24/11/14
181
Fri 05/12/14
8/12/2014
22/12/14
Effective 1st January 2014 and excluding GST. Rates are per page (FP’s) or advert space (HP, QP, DPS) per issue
CONTACTS
RV GROUP SALES MANAGER
Grant Manson
Tel: (03) 9567 4241 Mob: 0417 052 819
Email: grant.manson@bauertrader.com.au
RV SALES MANAGER QLD:
Audrey Sparke
Mob: 0418 151 260
audrey.sparke@bauertrader.com.au
RV SALES MANAGER QLD:
Kylie Curtis
Mob: 0466 776 302
kylie.curtis@bauertrader.com.au
RV SALES MANAGER NSW:
Neil Van Neijenhoff
Tel: (02) 9186 5386 Mob: 0419 325 308
Email: neil.vanneijenhoff@bauertrader.com.au
brand SALES MANAGER
Simone Thomson
Tel: (03) 9567 4155 Mob: 0481 433 948
Email: simone.thomson@bauertrader.com.au
RV SALES MANAGER SA:
Chris Karamanov
Mob: 0439 485 835
Email: Christopher.Karamanov@bauertrader.com.au
RV ACCOUNT MANAGER VIC/NSW/TAS:
Cameron Damon Media – Grant Manson
Tel: (03) 9583 8377 Mob: 0417 052 819
Email: gmanson@cdmedia.net.au
RV ACCOUNT MANAGER WA
Greg Boase
Mob: 0408 516 176
Email: greg.boase@bauertrader.com.au
FTP INSTRUCTIONS
If you are unable to take advantage of our TraderAds.com.au website,
please use the material delivery method below
1. Collect all material (jpeg images and Word document that states your
company name and relevant text) into a single folder on your desktop.
Name folder: “Customer Number”_“Section”_“Issue”
eg: 5000000_G_355 (G=Gloss, N=Newsprint, M=Mono)
2. In your web browser, type the following address:
3. Transfer your folder onto the FTP site
Be careful not to COPY your folder into an existing folder. We will not
find it! When supplying extra material please upload a new folder, do
not add the material to your existing folder on the FTP site.
Using a Mac? Please contact us for a script.
If you have any queries, phone Client Services: 1300 362 355
TYPE AREA
W: 115mm
H: 75mm
TYPE AREA
W: 180mm
H: 60mm
TYPE AREA
W: 180mm
H: 255mm
BLEED AREA
W: 205mm
H: 285mm
Half Page
Please allow a
15mm safety gutter
in center of spread
TYPE AREA
W: 375mm
H: 255mm
BLEED AREA
W: 400mm
H: 285mm
TRIM
W: 390mm
H: 275mm
Index
Vertical
Quarter Page
Horizontal
Specifications correct at October 2013 - subject to change without notice
Double Page Spread
*only applies to
Deals on Wheels
Earthmovers & Excavators
Plant & Equipment
Contents
Feature
Horizontal
Quarter Page
Full Page
TRIM
W: 195mm
H: 275mm
Index
W: 180mm
H: 60mm
TYPE AREA
W: 88mm
H: 125mm
BLEED AREA
W: 205mm
H: 155mm
TYPE AREA
W: 180mm
H: 125mm
Horizontal
Eighth Page
Vertical
Half Page
TYPE AREA
W: 88mm
H: 60mm
TYPE AREA
W: 88mm
H: 255mm
BLEED AREA
W: 113mm
H: 285mm
TYPE AREA All important information should be 1mm within “type area” for all templates. It should not be designed on the
type area or right up to the type area. This is most important for half page horizontals and half page verticals.
Portrait Adverts Only, No Landscape Adverts Will Be Accepted
For sizes that cannot have a bleed, please use the TYPE AREA for the ad size
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Text is within type area
Logo is within type area
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Maserati Beauty
Unacceptable
Specifications correct at October 2013 - subject to change without notice
There are issues with objects that use a ‘rich black’. The system is converting any black that uses more than 100% K. For example if you
pick a black that uses the following breakdown: C: 30 M: 30 Y: 30 K: 100 The system will convert it back to 100% K only. The conversion
only takes place on objects, not images. Please check all work to have either of the following readings for blacks:
OPTION 1 – STANDARD BLACK C:0 M: 0 Y: 0 K: 100
OPTION 2 – RICH BLACK – if using plates other than K, make the K 99% - all other plates can be of any value as long as they’re NOT equal
C: 30 M: 28 Y: 32 K: 99
Bleed on black and white
advertisements
Images and block colour only go
out to trim
TRIM
BLEED AREA
TYPE AREA
Images and block
colour go out to bleed
TRIM
BLEED AREA
TYPE AREA
Guidelines for using black
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Maserati Beauty
Acceptable
Bleed advertisements: What is acceptable and unacceptable
COLOUR full page, half horizontal or half vertical advertisements can either run to the edge of the page (BLEED) or retain a white border
around the advertisement (NON BLEED). All other sizes cannot have bleeds. A colour bleed advertisement must follow the examples below. If
any advertisment does not meet these specifications it will need to be resupplied at cost to the advertiser.
MONO advertisements must not include BLEED and must run only within the type area.
TYPE AREA is most important as it must contain all essential elements of the advertisement such as text, pics and logos.
TRIM is the actual page area and represents where the paper will be cut in the magazine.
BLEED (Gloss only) should be used when the advert is to run right to the paper edge and should include only non essential elements such as
colour blocks, gradients or graphics that can be cropped off without effecting the finished product. Bleed is not available on Newsprint colour
or black and white advertisements.
ORIENTATION: Portrait adverts only, no landscape adverts will be accepted
Size Specifications
COLOUR - PDF’s should be created with CMYK colours only. No RGB, LAB, pantone or spot colours. Please turn off all colour management
when creating ads. Mono ads should use the black plate only.
FONTS - Please convert all fonts to outlines.
IMAGES - All images should be CMYK and 100% scale at 300dpi before placing into layout. No scaling of images should be done in your
layout. Images taken from the internet are not acceptable.
PDF - PDF’S CREATED FROM MICROSOFT PROGRAMS SUCH AS WORD, PUBLISHER, POWERPOINT AND EXCEL CANNOT BE
ACCEPTED. THESE PROGRAMS CREATE PDFS WHICH WILL NOT MEET OUR SPECIFICATIONS.
TRADER CLASSIFIEDS WILL NOT ACCEPT RESPONSIBILITY FOR ANY CHANGES MADE
TO SUPPLIED ARTWORK WHICH DOES NOT MEET OUR SPECIFICATIONS.
SUPPLIED MATERIAL - All complete supplied artwork must be a PDF which is produced from layout software such as InDesign, Illustrator,
Quark Express etc. ‘Press Quality’ settings with transparency flattened should be used when exporting to PDF. Portrait adverts only, No
Landscape Adverts Will Be Accepted.
Advertising Specifications