1. No category

ECR Ireland 2015
Vision – Objectives – Strategy – Tactics
9 reasons to join ECR Ireland
1
4
7
Knowledge
improvement
Digital Workgroup
Feeding Ireland’s
Future
2
People
development &
capability building
3
Collaborate &
network
5
Supply Chain
Workgroup
6
Shopper Workgroup
8
ECR Awards
9
ECR Europe & The
Consumer Goods
Forum affiliations
ECR Ireland Steering Group
Co-Chairs
Suppliers
Retailer Co-Chair
○ Luke Hanlon, Supply Chain Director, MRPI
Supplier Co-Chair
○ Deirdre O’Donoghue, MD, Nestle Ireland
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Retailers
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Brian Donaldson, Group General Manager,
Maxol Group
Joe Manning, Category Director, Tesco Ireland
Simon Marriott, Trading Director, BWG Foods
Paul Candon, Group Marketing and Corporate
Services Director, Topaz Energy
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Nick Johnson, Country Manager, Unilever
David O’Neill, MD, SHS Sales & Marketing
David Cotter, MD, P&G Ireland
Colin Green, Customer Marketing Director,
Diageo
Alan Freehill, Grocery Channel Manager, J&J
David Keeling, MD Keelings Fresh
John Casey, MD, Donworth Capital
Jim Cummins, Sales Director, Irish Distillers
Pernod Ricard
Eoin Kellett, Grocery Sales Director, Mondelez
ECR Ireland
Service Providers
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Colm O’Brien, Director, Global Retail Industry,
IBM
Mike Byrne, CEO, GS1 Ireland
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Declan Carolan, General Manager, ECR Ireland
ECR Ireland – Vision & Objectives
Vision
“Working together to fulfil consumer wishes better, faster, at
less cost and in a more sustainable way”.
Objectives
1. Promote the development & adoption of better practices.
2. Encourage collaboration on non-competitive matters.
3. Develop the skill-set and capabilities of individuals.
4. Identify areas which require collective, measurable action.
5. Identify common challenges and future trends.
4
ECR Ireland – Strategy
4 Pillars
1
Shopper
2
Supply Chain
3
People
4
Technology
ECR Ireland Strategy
4 Pillars
1
Shopper
ECR Ireland Shopper Workgroup
A Workgroup to advance the standards of category
management and digital & shopper marketing in
Ireland for demand side professionals.
3
People
Training & development
Improve the knowledge & capabilities of existing
employees.
Feeding Ireland’s Future
Provide pre-employment training for young
unemployed people.
2
Supply Chain
ECR Ireland Supply Chain Workgroup
A workgroup & network for FMCG supply chain
leaders.
4
Technology
ECR Ireland Digital Workgroup
How to successfully influence customers,
consumers & shoppers through digital means.
Technology
Keep up to date and share learnings.
ECR Ireland Members
67 member companies
7
ECR Ireland Tactics
1. The Shopper Workgroup
2. The Supply Chain Workgroup
3. The Digital Workgroup
4. Feeding Ireland’s Future
5. Membership value
6. Communication
8
The Shopper Workgroup
Co-Chairs
○ Training
○ Barry Carty, BWG Foods
○ Geraldine Finnegan, Boyne Valley Focus Areas
○ Annual brainstorm session 2015 –
03 March
Events
○ Merchandising Project
○ ¼ Workgroup Meeting
○ Shopper Marketing Project
○ 03 March
○ Irish Frozen Food Initiative
○ 06 May
○ Digital
○ 11 Aug
○ Retailer / supplier collaboration
○ 21 Oct
○ 3 Awards
○ Category Management
○ Shopper Marketing
○ Digital
○ ¼ Digital Workgroup Meeting
○ 2 Digital Fora
○ Conference
○ Wed 11th November
○ Future Trends Forum
Knowledge & communication
○ Linked In CatMan Workgroup –
264 members
○ UK Field Trip / Aug 27 - 28
○ Annual Benchmark Survey
○ ECR Europe & The Consumer
Goods Forum
○ Expert talks
9
The Supply Chain Workgroup
Co-Chairs
○ Eoin Butler, MRPI,
○ TBC
Events
○ ¼ Workgroup Meetings
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25 Feb
29 April
15 July
14 October
○ Supply Chain Award
○ Supply Chain Summit - May
○ Speed Networking Event
○ Wed 25th March
○ Training
Focus Areas
○ Annual brainstorm session
○ Holistic collaboration
○ Omni Channel
○ Online & reverse log.
○ Logistics pooling & speed
networking
○ Future skills shortages in the FMCG
SC sector
○ Promotions forecasting accuracy
○ OSA
○ Supply Chain Collaboration
○ ECR Europe Projects - VMI Best
Practice
Knowledge & communication
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UK Field Trip – June 16-17
Expert presentations
Linked In Supply Chain Workgroup
Annual S.Chain Survey
ECR Europe & The Consumer
Goods Forum
10
Feeding Ireland’s Future
Steering Group – Industry Reps Focus Areas
○ Deirdre O’Donoghue, Nestle
○ David O’Neill, SHS Sales &
Marketing
○ Adrian Grey, Musgrave Group
○ Pre-employment skills for Young
unemployed
○ Post event mentoring
Knowledge & Communication
Events
○ Skills for Work Week
○ FIF Report 2015
○ FIF Twitter
○ March 2nd – 6th
○ Participant research
○ Company research
○ FIF Forum 2015
○ Wed 10th June
11
FIF 2015
Companies
1.
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9.
BWG Foods
Coca Cola
Excel Recruitment
FMI
i4p
J&J
Kantar Worldpanel
Keelings
Kelloggs
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
Kerry Foods
21.
Maxol Group
22.
Musgrave Group
23.
Nestle Ireland
24.
Nielsen
25.
P&G
26.
Primeline Logistics
27.
PRL Logistics
28.
Pulse Logistics
29.
SHS Sales and Marketing
Tesco
TradeWins
Unilever
United Biscuits
Wincanton LogisticS
GS1 Ireland
Goosebump
Danone
Mars
Irish Distillers
12
Communication
www.ecrireland.ie
• Re launch Feb
Social Media
• Twitter
• ECR
• FIF
• LinkedIn
• ECR CatMan Workgroup
• ECR Supply Chain Workgroup
Quarterly Newsletter
• March 27
• June 19
• Sep 25
• Dec 11
International Affiliations
• ECR Europe
• The Consumer Goods Forum
13
ECR 2015 - Events
Jan
May
30 ECR Europe / CGF
Sep
00 SC Summit & Awards
06 ¼ Shopper Meeting
27 Steering Group
Jun
Feb
02 – 06 FIF
03 ¼ Shopper Meeting
12 Steering Group
25 SC Speed Networking
27 ¼ ECR eZine 1
Apr
Oct
10 FIF Forum
16–17 S.Chain Field Trip
19 ¼ ECR ezine 2
04 Steering Group
13 ¼ ECR Europe
25 ¼ S.Chain Meeting
Mar
Jul
14 ¼ S.Chain Meeting
21 ¼ Shopper Meeting
Nov
15 ¼ S.Chain Meeting
29 Steering Group
11 Shopper Conference &
Awards
24 – 25 ¼ ECR Europe
Dec
Aug
22 ECR Eur Leaders Forum
23 ¼ ECR Europe
29 ½ S.Chain Meeting
00 ECR Leaders Congress
07 – 08 ¼ ECR Europe
25 ¼ ECR ezine 3
29 Steering Group
11 ¼ Shopper Meeting
27-28 CatMan Field Trip
03 Steering Grp Meeting
11 ¼ ECR ezine 4
14