THE LEADING EVENT FOR THE PHARMACY WORLD 1 9 Th E D I T I O N B O L O G N A , I TA LY 1 7 TH- 1 9 TH A P R I L 2 0 1 5 19a edizione THIS IS THE NINETEENTH EDITION OF THE COSMOFARMA EXHIBITION, CONFIRMING THAT IT IS AN ESSENTIAL POINT OF REFERENCE FOR PEOPLE IN THE TRADE, AND THAT IT IS THE LEADING EUROPEAN EVENT IN THE FIELD OF HEALTH CARE, BEAUTY CARE AND ALL SERVICES RELATED TO THE WORLD OF PHARMACY. • Cosmofarma Exhibition is an eagerly-anticipated moment for both companies presenting their new products and pharmacists who have the chance for professional development through the wide and varied program of conferences and workshops. • The Italian pharmaceutical market is very dynamic: it has a total value of approximately 25 billion euros: about 10 billion euros is made up of non-prescription products (parapharmaceuticals, supplements, cosmetics, medical-surgical appliances, medical devices and selfmedication medicines). Italy has 18,000 pharmacies with new openings planned that will bring the total to over 20,000. • The organizers of Cosmofarma started a program of internationalization a long time ago and invest considerably in order to ensure the presence of qualified international buyers and distributors from the most attractive markets. • Pharmacists and traders will find the best available on the market, from the point of view of both product and technology, to improve their business. PHARMACEUTICAL, PARAPHARMACEUTICAL, HEALTH CARE SECTORS • proprietary medical products • generic medicines, homeopathic and herbal remedies • childcare lines • orthopaedic, dental and ophthalmic products • self-testing devices • medication lines NATURAL, ALIMENTARY, DIETETIC EXHIBITION MAP ■ harmaceutical, P Parapharmaceutical, Health Care ■ Services for the Pharmacy ■ Service Centre ■ ■ S kin Care and Cosmetics, Natural Products, Nutrition and Dieting VISITORS 36 Entrance MICHELINO 26 25 • • • • supplements nutraceuticals dietetic products special foods and foods for intolerances SKIN CARE, COSMETICS •p ersonal-hygiene and body-care products • oral hygiene • make-up • care of the hands, feet and nails • natural cosmetics SERVICES FOR THE PHARMACY 26 25 CS Entrance COSTITUZIONE • pharmacy furnishings • luminous signs and crosses • automatic warehousing • vending machines • software • merchandising • packaging FOCUSES Every year, Cosmofarma Exhibition has several in-depth focuses on certain areas in the field of Pharmacy. The themes are developed in both the conferences, to offer new business ideas to the operators present, and in the exhibition itself to give visibility to the companies in the sectors involved. HIGHLIGHTS The focuses for 2015 are: · Self-Medication · Eating & Nutrition · Skin care · Technology SPECIAL AREAS • In 2014, Prestige Pharmacy, a new pharmacy concept consisting of high-level cosmetics and fragrances, was a great success • In collaboration with Cosmetica Italia within the Beauty Farma project, workshops were organized about professional beauty and cosmetics in the pharmacy. • Among the projects for 2015, we would remind you of the Pharma Supply Chain and the collaboration with the Federsalus Association that will also include the EHPM (The European Federation of Associations of Health Product Manufacturers) CONFERENCES Every year, this event is considered to be a not-to-bemissed event for professional development and the latest economic-political debate, with its wide and varied program of conferences, workshops and educational sessions with the participation of the most important speakers in the pharmacy world: there were 73 of these events in 2014. YOU MEET INTERNATIONAL You Meet is the new matching service and advanced search engine that allows visitors to quickly identify exhibitors who match their interest. In this way pharmacists and buyers will have the unique opportunity to have a prescheduled agenda before the show. INTERNATIONAL BUYER PROGRAM Since 2013, Cosmofarma has been focusing on internationalization, with the aim of helping domestic and foreign companies that are trying to expand into international markets The International Buyer Program is the platform that allows exhibiting companies to meet operators in the Italian and international markets, combining the exhibition event with a busy program of B2B meetings. 600 meetings were set up in 2014 with 31 top buyers from Bulgaria, Croatia, Cyprus, Egypt, France, Great Britain, Germany, India, Iran, Ireland, Norway, Czech Republic, Russia, Slovakia, Slovenia, Spain, and Turkey. The 2015 edition of COSMOFARMA will again promote the search for and selection of qualified Italian and international operators, through collaboration with institutional and business partners. NATIONAL PAVILIONS In order to promote the international expansion of the event, national pavilions have been created which bring together operators from various European countries. PROMOTION A strong investment in communication, covering national and international trade publications, newspapers and magazines, as well as the major online media, will guarantee Cosmofarma its due visibility in order to make this a successful event for both companies and operators. WHY TO ATTEND 1) Companies that want to get into new markets can meet both Italian distributors and international partners to make the most of their investment 2) Cosmofarma is an excellent launch pad for new products and innovations as well as the ideal platform for business opportunities and networking 3) To freshen up and reaffirm your brand in the pharmaceutical world, and to be part of the community of the entire supply chain 4) To have direct contact with trade buyers, to better understand their needs and be able to help them to efficiently sell products to the final consumer 5) To feel out your target market, and note new trends and respond to them 6) To become an important player today in order to build your tomorrow SALES DEPARTMENT VISITORS DEPARTMENT Laura Lapini Valentina Bonecchi ph. +39 02 454708213 laura.lapini@cosmofarma.com Arianna Vivarelli ph. +39 02 454708219 arianna.vivarelli@cosmofarma.com Giada Dragone ph. +39 02454708272 giada.dragone@cosmofarma.com ph. +39 02 454708202 valentina.bonecchi@cosmoprof.it FACTS & FIGURES 2014 EXHIBITORS 356 The Cosmofarma Exhibition is proud to host all of the most important Italian and multinational manufacturers and distributors of pharmaceuticals, cosmetics, and dietary supplements; as well as the top companies in the field of services for the pharmacies, from furnishing to signs to software. 133 exhibitors pharmaceutical, parapharmaceutical, health care 111 skin care, cosmetics, natural, alimentary, dietetic 112 Over 600 services for the pharmacy, trade press brands 27.566 VISITORS visitors Every owner of an Italian pharmacy receives a personalized invitation/passcard to the event from the organizer to ensure a high level of quality that encourages business-to-business activity. All wholesalers and distributors are also invited. +13% from Italy Associations / Press 11% Buyers 6% +22% from other countries 42% 41% Pharmacists Distributors, companies and health operators over 230 accredited journalists THE LEADING EVENT FOR THE PHARMACY WORLD B O L O G N A , I TA LY Organized by: Sogecos S.p.A. Milan Ph +39.02.796.420 Fax +39.02.795.036 info@cosmofarma.com • www.cosmofarma.com A company of 1 7 TH- 1 9 TH A P R I L 2 0 1 5 Sponsorship by: In conjunction with:
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