PRESS CONTACT Alicia Ellis, Director Marketing & Communications aellis@ofdanet.org 800.542.6672 x 113 OFDA Announces Winners of First Dealers Choice Survey Awards Dealers Sound Off About Satisfaction of Manufacturers in Six Categories ALEXANDRIA, VA (September 17, 2012) Office Furniture Dealers Alliance (OFDA) has announced the winners of its 2012 Dealers Choice Survey. Formerly known as the Dealer Manufacturer Satisfaction Index Survey (DMSI), the newly revamped survey is more comprehensive and aimed at providing product-category-level feedback from dealers of all sizes on the full range of support they receive from their primary non-aligned suppliers, including more specialized furniture manufacturers. Dealers were asked to rate their top-volume non-aligned suppliers in each of six product categories recognized by the Business and Institutional Furniture Manufacturers Association (BIFMA). “Nearly 2,000 votes were cast for Manufacturer of the Year in the Workstation/Systems, Seating, Casegoods, Filing, Tables and Storage categories,” said Chris Bates, OFDA President. “We were very pleased with the number and range of responses for this first year and believe that the survey data will be invaluable to both dealers, who will be able to see where suppliers rank, and for those manufacturers mentioned, which will benefit from the feedback on their company’s product offerings and support services to dealers.” 2012 Dealers Choice Survey Award Winners Workstations/Systems – AIS, Inc. Seating – Global- The Total Office Casegoods – National Office Furniture Tables – Global- The Total Office Filing – Great Openings Storage – The HON Company “OFDA and office furniture dealers throughout the country are honored to have these winning manufacturers as strong supporters of our industry,” stated Sandi Jacobs, OFDA chair and President/COO of Sidemark of Santa Clara, CA. “These manufactures have earned special recognition through their support and dedication to the dealer community and are models by which to gauge best practices that contribute most to future industry success.” The award is based on a carefully structured, anonymous dealer poll that measures six functional areas of manufacturer performance that are of greatest importance to a diverse cross-section of dealers throughout North America. The award program recognizes those manufacturers that deliver the most consistent and effective overall support to dealers in all of those areas in each of size product categories. Awards will be presented to manufacturers on the closing morning of this year’s OFDA Dealer Strategies Conference, October 28-30 at the Cosmopolitan Hotel in Las Vegas. About OFDA - The Office Furniture Dealers Alliance (OFDA) is the trade association for office furniture dealers and their trading partners. Founded in 1904, the Association provides vital research, information, training, and networking services to office furniture dealers. The full report will be available shortly at www.ofdanet.org or (800) 542-6672. 301 North Fairfax Street ● Alexandria, Va. 22314-2696 ● 703 549 9040 ● Fax: 703 683 7552 www.ofdanet.org OFDA is a division of the Independent Office Products and Furniture Dealers Association