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Becoming a Business Transformation Master
“Insights from Global Business Transformation Master (GBTM) Certification”
ARE YOU LEADING US INTO THE DIGITAL ECONOMY? THE SKILLS NEEDED FOR
RAPID GROWTH OF SMES AND START-UPS
- 21 April 2015, EIT ICT Labs Berlin -
michael.vonkutzschenbach@fhnw.ch
BUSINESS TRANSFORMATION ACADEMY (BTA)
A Think Tank on Innovation and Business Transformation Management
The BTA is a Global Thought
Leadership Network comprises of
academics, practitioners and SAP
experts.
THINKer
ACADEMY
DOer
COMPANIES
Leading experts from different fields
proactively address complex market
dynamics and ensure a holistic view
in the area of Innovation
Management and Business
Transformation.
FACILITATor
CONSULTING
Are you leading us into the Digital Economy? (EIT ICT Labs Berlin)
21.04.2015
2
THE TRANSFORMATION CHALLENGE
Leading within the digital economy
The Business Challenge
GBTM = Leading within
the Digital Economy
The Technology Challenge
Source: Michael Quinn Patton, 2009 (https://tschofen.files.wordpress.com/2012/03/zone-of-complexity.jpg)
Are you leading us into the Digital Economy? (EIT ICT Labs Berlin)
21.04.2015
3
GLOBAL BUSINESS TRANSFORMATION MASTER (GBTM)
In a Nutshell
BUSINESS NEED
 Transformation gain
increasingly importance: Companies conduct approx. 3-5 large transformation
projects during a timeframe of 3-4 years; success rate is less than 40%
 Examples
of transformation projects: large SAP implementations, Lean Management, Mergers & Acquisition or
Shared Service Center (SSC)
OBJECTIVE
 The
training aims to further develop the leadership and methodological skills of the participants, which will
enable them to effectively respond to complex business transformation challenges
FORMAT AND DURATION
Self-study (up-front)
Training
Classroom (5+3 days)
 Use and reflect on core principles of Business
Transformation Management
 Behavioral and social training to be able to do the
rights things at the right time
 Strategies and key approaches to manage key
stakeholder and teams
Assessment Center (2 days)
 Assessing the methodological competence and
behavioral skills
Are you leading us into the Digital Economy? (EIT ICT Labs Berlin)
21.04.2015
4
BECOMING A BUSINESS TRANSFORMATION MASTER
Be a Trusted Advisor on C-Level
Manage
POLITICALLY
Act as a
LEADER
Manage
INTELLECUALLY
Act as an
ADVISOR
Manage
EMOTIONALLY
Act as a
DESIGNER
Are you leading us into the Digital Economy? (EIT ICT Labs Berlin)
21.04.2015
5
GBTM = INTENSIVE LEARNING
Are you leading us into the Digital Economy? (EIT ICT Labs Berlin)
21.04.2015
6
GBTM = INTERACTION
Are you leading us into the Digital Economy? (EIT ICT Labs Berlin)
21.04.2015
7
LESSONS LEARNT FROM GBTM
Success factors
Challenges
Linking
Entrepreneurs
the ‘bricks’
Senior
and top-level
managers acquire a wider
perspective, personality
maturity level grows
Bridging
the IT and
Business perspective
High
level of networking
and ‘getting to know the right
people’
Are you leading us into the Digital Economy? (EIT ICT Labs Berlin)
/ startups are
a difficult to reach target
group
Entrepreneurs
/ startups do
not transform their
business, they develop it and therefore have different
needs
Education
is a long-term
investment
21.04.2015
8
“You can take a horse to the water, but you cannot make him drink.
The drinking is his business.
But even if your horse is thirsty, he cannot drink unless you take him.
The taking is your business.”
~Gregory Bateson
THANK YOU
Michael von Kutzschenbach
michael.vonkutzschenbach@fhnw.ch