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INTERNAL
COMMUNICATIONS
ANNUAL CONFERENCE
23-25TH MARCH 2015
LONDON, UK
IC BRILLIANCE AWARDS
Entering awards is FREE For IC2015 Participants
Event Organiser
Media Partner
WWW. BOC-UK.COM
@BOC_UK #ICConference
/BLUEOCEANCONSULTANCY
Annual
INTERNAL COMMUNICATIONS CONFErENCE
23-25 March 2015, London
ICC 2015 is designed to avoid monotone lectures and contextual PowerPoint slides and
instead, offers access to the information you can’t read or obtain single-handedly. Since
Communication is all about interactivity, join ICC 2015 and don’t just hear about it but
experience great ideas you can implement into your teams or organisations.
The Third Annual “Invitation Only” event is for progressive IC leaders, Communications
seniors to find the tools to work smarter and keep up with the fast changing marketplace.
Internal Communications Conference is packed with insight from some of the leading
innovators, who will put a fresh perspective on the current drivers of the
dynamic business world.
Adopt cutting-edge leadership
skills, manage sustainable change,
lead winning Internal
Communications strategy,
transform and shape the future of
the Business.
The Event focuses on showcasing
examples of good practice adopted by
successful brands, Join us in March
2015 to see how you can help
determine the future for your function
and reshape the organisation.
What to expect:
BOC is delighted to develop and reshape the Internal Communications Conference, similarly to
the function:
○ Eliminate Down Time and immerse the participants into three days of intensive learning and
highly enjoyable experience.
○ Count on comfortable, cosy and informal environment throughout the event (with Wi-Fi,
comfortable sitting and participant numbers capped at 100)
○ Expect interactive polling, team building exercises and Graffiti Boards for key
learning and takeaways, top rated speakers and live feedbacks
www.boc-uk.com | tel +44 (0) 207 112 48 46 | fax +44 (0) 207 112 48 45 | info@boc-uk.com
Pre - CONFERENCE AFTERNOON MasterClass
23 march
ENGAGEMENT AND INFLUENCE: A FRESH LOOK ON THE
LAWS OF HUMAN ATTRACTION
Based on numerous case studies and vivid examples, workshop facilitators, will share how this innovative storytelling approach has helped improve employee engagement and performance in some of the world’s largest
organisations.
The workshop will offer some practical tools to create a platform for building pride, trust and confidence in the
journey the business or brand is on. It will show how to stimulate a culture of empowerment, dialogue and
ownership that enables every individual to see how their personal role and contribution - and the stories they
tell - can make a difference.
13.00-14.00
Registration
Welcoming coffee & refreshments
14.00 -14.10 Introduction
14.10 - 14.30 Mind Games: Understanding the Human Mind
14.30 - 15.00 Persuasion/ Influence techniques
15.00 - 15.30 Persuasion: Storytelling to Win
15.30- 15.45
Coffee break
15.45 - 16.45 Law of Human Attraction ”Urban Enigma”
16.45 - 17.00
Conclusion
Pre - CONFERENCE AFTERNOON MasterClasses
23 march
Internal communications and staff engagement in
world-class universities
○ Higher Education and Tackling the Challenges of Communication
○ The New Face of Higher Education
○ IC Strategy
○ Define the Image, Strengthen the Brand
Universities are large, often devolved and rather messy organizations that refuse to comply with the rules of corporate companies, and don’t really do the ‘speaking as one’ thing. Staff may not always engage with teams outside
their own discipline area, and leaders often fail to communicate key decisions or draw on expertise from across the
institution. The challenges are manifest, but not insurmountable.
This will be an interactive, practical, and invigorating look at internal communications in higher education,
facilitated by Louise Simpson and Susie Baker.
Topics will include engaging staff in the university strategy, communicating brand and key messages, avoiding silos,
measuring and monitoring success, and telling good stories.
The workshop is designed for all staff in higher education institutions with a role to play in communications – either
at central or Faculty level. Case studies and exercises will ensure the session is both fun and informative.
www.boc-uk.com | tel +44 (0) 207 112 48 46 | fax +44 (0) 207 112 48 45 | info@boc-uk.com
Pre - CONFERENCE Morning MasterClasses
23 march
Utilising Data and Metric Strategies In IC
13.00 -14.00
Registration
14.00 -15.15
Session 1
15.15 -15.45
Coffee break
15.45 - 17.00
Session 2
A common challenge faced by internal communicators is how to use metrics and data to prove that
communication campaigns and initiatives are having a direct impact on;
○ Strategic goals & campaigns ○ IC team effectiveness
○ Resourcing
○ Employee engagement
○ Collaboration
○ Brand value
○ Share Price
Often lots of strong data is collected but the tricky part can be distilling this output into outcomes which
demonstrate a clear impact on these business value drivers. Achieving success in this area should not be
underestimated – it takes time and thought to ensure that the right data is captured and then combined
effectively to prove value.
This session will provide you with some practical approaches to help generate an effective scorecard
which you can use to prove value to key stakeholders including;
○ The Importance of measuring – how do delegates current do this
○ Ways to collect data, deciding on frequency, and qualifying your data sources
○ Linking data to your KPIs & tips on how to structure
○ Mapping data into key subject area to provide real insight – how to make data tell a story
○ Ways to visualise data into an engaging scorecard or dashboard
17.00
Masterclass ends
Master-class Facilitators:
Klavs Valskov
Klavs has worked in PR, marketing and communication since 1999 – with organisations such as
L’Oreal, Accenture, Nordea Bank and in ministries for the Danish Government.
From 2008-2013 he was Director of Global Communication & Branding for the world’s largest
container shipping company, Maersk Line. A company with 25,000 employees in 125 countries
operating 600 vessels and a yearly turnover of USD 27 billion. His team of 25 people managed
everything from internal mass comms and leadership comms to public relations, branding and
customer campaigns, and controlled all the company’s digital platforms.
Managing Partner, Agenda Strategies ,former Maersk Line
Liam FitzPatrick
Liam FitzPatrick’s 25 years of experience with change, PR and internal communications comes
from working in-house and in consultancy.
Liam has worked in civil engineering, energy, manufacturing and transportation as well as telecoms. He was Global Head of Internal Communications at Marconi during its financial restructuring and has worked on change and transformation projects in a wide variety of situations. He is
particularly interested in developing teams, research and planning.
He is a council member and Fellow of the Chartered Institute of Public Relations.
Managing Partner, Agenda Strategies
www.boc-uk.com | tel +44 (0) 207 112 48 46 | fax +44 (0) 207 112 48 45 | info@boc-uk.com
CONFERENCE Agenda
DAY 1 , 24 March
8.00-8.45
Registration
welcoming coffee & refreshments
9.00 - 9.15
Chairman’s Opening Notes
Tom Crawford
Founding Director
The Brain Miner
9.15
Influential IC: Coaching Relevant, “Uncommon Leaders” Meeting
the Needs of the Future
○ Developing leadership capability to enhance staff engagement and performance
○ Increasing your ability to influence and have impact at the highest level
Lucy Adams
Former HR Director
BBC
9.35 - 9.50
9.50
Q&A
Key to Powerful Communications Strategy: Internal meets external
Katharina Auer
Head of Employee & Executive Communications
Group Marketing & Communications
Zurich Insurance
10.10 - 10.25
Q&A
10.25 - 11.00
11.00
Coffee & Networking
Managing Organisation & Cultural Change
○ What we mean by culture, and how we assess the culture in our organisation
○ The essential relationships needed to design and deliver an organisational change
programme
○ The role of communication as an enabler or driver of change
○ Using the change curve to inform the creation of a communications plan
○ Why change fails: summary of the pitfalls and how to avoid them
Drew McMillan
Head of Internal Communications
& Engagement
Virgin Trains
11.20 - 11.35
Q&A
11.35-11.55
Session TBC
11.55 - 12.10
Q&A
12.10 - 13.10
Lunch
www.boc-uk.com | tel +44 (0) 207 112 48 46 | fax +44 (0) 207 112 48 45 | info@boc-uk.com
CONFERENCE Agenda
DAY 1 , 24 March
13.10
Game changers for Internal Communications - Don’t stay behind
○ Communication for Development goes beyond providing information
○ Effective Ways of Incorporating Video into Internal Communications
○ What are the key lessons in deploying new ideas and what tactics make them work?
Heather Wagoner
Head of Internal Communications
& Engagement
Transport for London
13.30 - 13.45
13.45
14.05 - 14.20
Q&A
Tackling one of the Major IC Challenges: Communicating to offline
employees globally, reaching and engaging them effectively
Q&A
Coffee & Networking
14.20
15.00
Rapid Fire Learning Session: Internal Communications put in context
○ Is HR the best place to drive internal communications
○ Whither employee engagement? – Time to move on to something more relevant for today’s
internal communicators
○ Internal communications – Is it time to let go? What’s the future of internal communications
in the 21st century?
○ Digital communication – Internal communication, friend or foe?
The session will feature insights from IC Professional, HR Practioner and Academic or Consultant,
with each one scheduled for ten minutes to present their ideas. A fast-paced session with lots of
insights, keeping audience alert.
Paul Osgood
Head of Internal Communications
Philips
15.30 - 15.45
Q&A
15.30 - 15.45
AUDIENCE IN CHARGE
Lucy Adams
Former HR Director
BBC
The session will be entirely shaped and lead by the audience, issues and hot questions
on top of their business agenda, taking the advantage of the world-class speakers, their
broad range of skills and wealth of experience.
16.10
Closing Cocktails
16.30
IC Brilliance Awards Reception
www.boc-uk.com | tel +44 (0) 207 112 48 46 | fax +44 (0) 207 112 48 45 | info@boc-uk.com
CONFERENCE Agenda
DAY 2, 25 March
8.00-9.00
Registration
welcoming coffee & refreshments
9.00 - 9.15
Chairman’s Opening Notes
9.15
Internal Communicators: Strategic Leaders or
Post Office Masters?
Emma Berry
Director of Internal Communications - Europe,
Africa & the Middle East
Pfizer EU
9.35 - 9.50
9.50
Q&A
Global vs Local Implementation of Communications Policy
○ How does a global function operate and collaborate with local contacts
10.10 - 10.25
Q&A
Coffee & Networking
10.25
11.00
Spotlight on Best Practices: Taking measurement a step further,
exploring its links with major business drivers and employer brand
11.20 - 11.35
11.35
Team Work & Discussion Time
Case Study: Key Role of IC in Building a Sustainable and
Responsible Business
Emily Gibbs
Head of Internal Communications
FT
11.55 - 12.10
Q&A
12.10 - 13.10
Lunch
www.boc-uk.com | tel +44 (0) 207 112 48 46 | fax +44 (0) 207 112 48 45 | info@boc-uk.com
CONFERENCE Agenda
DAY 2, 25 March
13.20
Approaches to Inspire Innovation and Engagement in the Workforce.
13.35 - 13.50
Team Work & Discussion Time
11.35-11.55
Diversity & Inclusion: How to equip employees to be culturally aware in
their communications
14.10-14.25
Team Work & Discussion Time
Coffee & Networking
14.25
15.00
Rapid Fire Learning Session: Communicating and Achieving High
Levels of Engagement in Tough Times
○ Managing internal / external crisis
○ Tools & trends to re-engage & empower employees during tough times
○ Exploring the potential of informal internal communications
The session features 3 speakers with each one scheduled for ten minutes to present
their ideas. A fast-paced session with lots of insights, keeping audience alert.
Katharina Auer
Head of Employee & Executive Communications
Group Marketing & Communications
Zurich Insurance
15.30 - 15.45
Team Work & Discussion Time
15.30 - 15.45
AUDIENCE IN CHARGE
The session will be entirely shaped and lead by the audience, issues and hot
questions on top of their business agenda, taking the advantage of the worldclass speakers, their broad range of skills and wealth of experience.
16.15
End of Conference
www.boc-uk.com | tel +44 (0) 207 112 48 46 | fax +44 (0) 207 112 48 45 | info@boc-uk.com
IC BRILLIANCE AWARDS
24th March 2015, London
BOC is delighted to announce the first annual internal
communications brilliance awards to be held on 24th March 2015.
The Award will celebrate some of the most innovative Businesses, as well as Personal achievements across
various industries; acknowledge the contributions made by individuals or by teams.
Awards are one of the most powerful and cost-effective marketing tools and winning a prestigious IC
Brilliance Award will help your organisation to stand out from the crowd, send a positive message to your
existing customers and employees and attract new business.
Winning IC Brilliance Awards Trophy will say a lot about the quality of your organisation and the strength of your
IC team. Due to its high profile, the Award is set to attract a wide range of entries from across the
sectors from large international and public sector organisations to dynamic and innovative Private
Businesses. But the winners will all have one thing in common – being truly excellent at what they do.
We would be thrilled to help you raise the profile of your organisation and enhance its reputation by
promoting the great work you are doing while at the same time providing you with a platform to
celebrate your success.
How to apply
1
Submit your registration form after you
Identify the category or categories you wish
to enter.
To register you can use the form within this
brochure or register online:
www.Brilliance-Awards.boc-uk.com
2
Once registered you will receive an
email confirmation together with the
relevant category entry form.
Award Submissions Deadline 6pm
GMT (Greenwich Mean Time), 1st
March 2015
Awards Categories
Best Internal Communications Campaign
IC Innovation of the Year
IC Team of the Year
IC Professional of the Year
Best IC Consultancy
3
The judging will take
place in March and the
short listed names will
be released during the
third week of March
2015
Scoring criteria includes
○ Clarity of objectives
○ Campaign strategy
○ Creativity
○ Campaign execution
○ Use of budget
○ Return on investment.
An independent judging panel - made up of industry experts and leading companies - will consider the entries and
adjudicate. The judges’ decision is final and no correspondence will be entered into concerning their decisions.
www.boc-uk.com | tel +44 (0) 207 112 48 46 | fax +44 (0) 207 112 48 45 | info@boc-uk.com
AWARD CATEGORIES
IC Brilliance Award aims to honour those Individuals Teams and businesses/ organisations
that had done the most to significantly transform a business culture, lead stand-out,
innovative campaigns and benefit the bottom line.
Best Internal Communications Campaign
Entries should describe how ongoing strategic communications, or a significant public relations project, have engaged internal stakeholders such as managers, employees, trade unions etc. to promote
corporate objectives, whether in the public or the private sector.
IC Innovation of the year
Innovation is the only way to be successful when Internal Communication role and remit is constantly
changing.
Entries should demonstrate how Internal Communication professionals can play Key Strategic Role and
facilitate New business dynamics, complex functional demands and employees with increased mobility, knowledge and influence.
IC Team of the Year
The Award is looking to recognise The Team among the IC community who has demonstrated excellence in the past 12 months. The awards seek to reward those who have contributed to the development and deployment of innovative strategies and tools that improve business growth.
The awards in this category will be judged against four key criteria:
Professionalism: consistently meeting or exceeding challenging objectives and demonstrating a quality
approach through personal values and working practices.
Innovation: used innovative approaches, working practices or technologies to enhance their organisation.
Team Effort/ Role model: provided an example to peers or colleagues. Has Impacted or inspired other
business leaders.
Measurable success: has delivered quantifiable benefits to their organisation through involvement
with leadership initiatives in the past year and can demonstrate personal development to enhance
their ability to succeed in future.
IC Professional of the year
The Award is looking to recognise an individual among the IC community who has demonstrated excellence in their profession during the past 12 months.
Best IC Consultancy
Only pro-active agencies/consultancies that offer competent and successful performance-based
services need apply. Judges will be casting a critical eye on results delivered by Agency led projects,
innovative strategies and their efficiency, effective communication, transparency and ROI.
Partnership Opportunities:
Stand out as a market leader and Sponsor the Conference or the
Award Ceremony. Showcase your products and solutions and expand
your business by exclusive branding, networking and data capture
opportunities in print, online and face-to-face at the event.
Host a Business Lunch or Award Reception
Address the audience with an invitation to the lunch/ dinner and spend
some quality time with invite hand-picked delegates joining your table.
You will have exclusive access to senior retailers and the ability to lead
conversations with them in an informal environment.
Exhibit / showcase your latest achievements
We will assist you create an interactive area to Demonstrate your very
latest innovation in products and solutions to all summit participants.
Be part of a winning team
Sponsor a category at the IC Brilliance Awards and o celebrate, network and engage with your clients and prospects.
All sponsorships include:
○ Exclusive sponsorship of your selected lunch /dinner/ award category with a
representative from your organisation presenting the award on the night
○ A table at a VIP position at the front of the venue.
○ Logo to appear on Event Catalogue and around the room
○ Full page advert within the digital winners book
○ Inclusion in all media partner promotion from point of contraction
And much more!
Request more info: Awards@boc-uk.com
About BOC
Our clients operate in the following
Training for Oil and Gas Sector.
BOC - Global events and Training Group
industries:
is a professional event organiser and
○ Oil, Gas and Petrochemicals
Throughout the years, BOC has been
training company, dedicated to help or-
○ Banking and Financial Services
a leading provider of content driven,
ganisations to create new market space
○ Government Institutions and Ministries
information rich Business Summits and
or a “blue ocean”, thereby making the
○ Telecommunications
Conferences, that provide unlimited
competition irrelevant.
○ Ports and Transport
opportunities for individual learning
and commercial deal making.
Based in London, BOC has delivered its
BOC provides over 70+ corporate training
solutions to corporations worldwide in-
courses in Management, Leadership,
cluding the Middle East, Africa, Eastern
Finance and Accounting, Sales and Mar-
Europe, Central Asia, and Far East Asia.
keting, Human Resources and Specialised
Delegates
from
32+
Countries
BOC Events Previous participants
Coca-Cola
London Business School
Rolls Royce
EDF Energy
Gazprom
Transport for London
Caspian Pipeline
Statoil
Nokia Corporation
Telefonica O2
Pertamina
British American Tobacco
King’s College London
Nobel Oil
Financial Times Group
Philips
SAP
HP
Novartis
Mars
DHL
Nestle
and many more..
contact US
Info@boc-uk.com
+44 (0) 207 112 48 46
+44 (0) 207 112 48 45
www.boc-uk.com
REGISTRATION
IC BRILLIANCE AWARDS, LONDON
CATEGORIES
Entering awards is FREE For IC2015 Participants
NAME
I would like to enter myself/ my organistation in
the following categories
SURNAME
JOB TITLE
COMPANY NAME
Best Internal Communications
Campaign
ADDRESS
IC Innovation of the Year
CITY
IC Team of the Year
COUNTRY
IC Professional of the Year
PHONE
Best IC Consultancy
EMAIL
REGISTER ME FOR
Please check the packages you would require
MASTERCLASS 3
ENGAGEMENT & INFLUENCE
£390+ VAT
IMPORTANT
The subject of your entry must have been
featured in your campaigns during the year from
1st March 2014 to 1st March 2015.
○
You can enter as many categories as you
wish.
○
Award Submissions Deadline 6pm GMT
(Greenwich Mean Time), 1st March 2015
○
MASTERCLASS 2
IC IN UNIVERSITIES
£390+ VAT
TWO-DAY CONFERENCE
£990+ VAT
○ Two Day Conference
○ Unlimited Award
Category Entries
○ One Awards Attendance Pass
MASTERCLASS 1
DATA & METRICS IN IC
£390+ VAT
ALL INCLUSIVE DELEGATE
PACKAGE
£1490+ VAT
Booking Terms and Conditions
IMPORTANT: By submitting this form the delegate / company
accepts the booking terms and conditions below.
○ Two Day Conference
○ Two Masterclasses
All information given on this form will be treated as strictly
confidential. BOC reserves the right to keep your contact
details in its database.
Entries
○ One Awards Attendance Pass
Payment Conditions:
○ Registration fee is to be paid according to payment documents in deadlines provided. If the payment is not made on
time, Company’s delegate(-s) is (are) not admitted to the
event.
○ Unlimited Award Category
AWARDS/ NETWORKING
RECEPTION 1
£190+ VAT
AWARDS/ NETWORKING
RECEPTION 2
£130+ VAT
○ Unlimited Award
○ One Awards Attendance Pass
Category Entries
○ One Awards Attendance Pass
(Without attending conference)
(Without attending conference)
Award ceremony: 24th March 2015, London, UK
Cancellation policy:
○ If for some reason the Company is unable to attend the
event, the Company should notify the Organiser in written
form, in which case the payment is kept by the organisers as a
deposit for future participation.
Delegate replacements are permitted, provided the Organiser
has been notified in writing at least 72 hours before the event.
Award Entry Fees are NON- Refundable
www.boc-uk.com | tel +44 (0) 207 112 48 46 | fax +44 (0) 207 112 48 45 | info@boc-uk.com
Info@boc-uk.com
+44 (0) 207 112 48 46
+44 (0) 207 112 48 45
www.boc-uk.com