1. style and fashion
2. men 's fashion

2008 Trend Report
The Crafts Center at CHF International contributes
to economic development through field programs and coordination of
an international network dedicated to supporting low-income artisans.
Distinguished by a focus on grassroots initiatives, we build the capacity
of organizations and individuals to become artisan entrepreneurs. Since
1986, the Crafts Center has offered technical assistance and training in the
development, marketing, and sale of crafts. Crafts programs can generate
increased incomes and opportunities for the poor, particularly women. Our
programs give hope to families for a better life and increased self-reliance.
>Contents
i. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
About This Report. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Understanding the Gift & Home Furnishings Marketplace for Handmade Products . . . . . . 2
ii. How Trends Can Benefit Global Artisans. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Knowing your Market. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
What are trends?- Short-term versus Long-term . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Lifestyle Trends. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Why follow Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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iii. Trend Overview for 2008. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Buzz Words for 2008 and What they Mean . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Color Palates for 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Key Design Elements and Trend Predictions for 2008 - What’s In, What’s Out . . . . . . . . . . 10
iv. Product Examples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Home Décor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gift Items. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fashion Accessories. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Clothing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Textiles. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stationary and Paper Goods. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Functional Art. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gadget Accessories. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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v. Product Materials for 2008. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
vi. Packaging and Hangtags. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Packing for Export . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Product Display Packaging. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Hangtags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
vii. Marketing and Product Development. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
How Consumers Asses Products. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing Tips. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vendor Purchasing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Helpful Hints. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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viii. Appendix. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Glossary of Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reference and Resource Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Photo Credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Works Cited. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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The Crafts Center 2008 Trend Report
page 1
i. Introduction
About this Report >
T
he purpose of this report is to use current
trend analyses to assist in the planning
and design process of global handicrafts.
This trend report can assist product designers and
handicraft producers around the world to improve
upon various design elements that can offer
competetiveness in the marketplace. While trends are
important, quality, price, packaging, materials, and
marketing are all key factors, as well. This report will
provide an overview of trends forecast for 2008/2009
with practical suggestions on how to incorporate
these elements.
Trends for the 2008/2009 season continue to
emphasize the use of products and materials that are
environmentally friendly and socially conscious. Large
retail corporations are responding to this consumer
demand by highlighting marketing “buzz words”
that capture the essence of sustainable living. While
these buzz words vary, the idea and message remain
the same. Supporting the use of sustainable goods and services, environmentally friendly
products and materials, while linking low-income artisans into the global economy and
offering them fair wages, creates a positive lifestyle that benefits producers, companies and
consumers alike.
Understanding The Gift & Home Furnishing Marketplace For Handmade Products >
In North America today, consumers are inundated with mass-produced products and the
ability to find just about anything they want, whenever they want. Large chain stores and
independent retail outlets have access to an expansive list of suppliers that can provide
wholesale materials, labor, packaging materials and ready made products for relatively
low costs and can afford to purchase large quantities of the same item. Though massproduced items offer selection and variety, the downside is that there is an over-saturation
of a particular product within the market. Once a product has become mass-produced, the
product loses uniqueness, and often becomes less desirable to the consumer. Alternatively,
handmade products consistently offer uniqueness due to smaller production lines, continued
The Crafts Center 2008 Trend Report
page 2
i. Introduction
use of traditional practices, greater attention to detail, and the ability to capture the meaning
or story behind the product.
The high demand for handmade products also derives from the consumer’s interest in
what they buy, how products are made and by whom. This interest associates unique
characteristics to the handmade product and typically appeals to smaller, high-end markets
such as boutiques and crafts shows, yet is still able to thrive in our competitive trendconscious market. Capitalizing on the story behind the product allows smaller producers to
use marketing strategies based on uniqueness of a product rather than just the trend factor.
The benefit for small artisan groups is that trend conscious consumers still appreciate and
seek unique items to incorporate into their lifestyles.
Additionally, socially conscious products are being capitalized upon by retailers who market
their items with catchy words including: traditional, ethnic, Eco-friendly, sustainable,
recycled, and organic. Though all of these terms differ in definition, in the broader consumer
context they have a common interpretation - they are products that benefit the global
community and alleviate the growing pressure on buyers to consume more material items. In
order for low-income artisans to tap into the definitions underlying the current buzz words
and appeal to retailers interested in socially conscious products, they must be familiar with
the trends guiding the marketplace.
The Crafts Center 2008 Trend Report
page 3
ii. How Trends Can Benefit The
Global Artisan
Knowing Your Market >
Y
Knowing your market means you understand who your consumer is, where they
buy handicrafts, why, and for what purpose. Using these principles, you are able to
assess what needs your customer may have.
Y Once you know who is buying your product, you are well equipped to understand
what sells and what does not. It also means you know how to price your product,
how fashion forward it needs to be, what materials to use and how to package and
market the item.
Understand the demand and supply principle. Know what is in the marketplace already. Is
your product in demand? Can you supply enough of your product to capture the demand?
Determine what is unique about your product and where the demand for your product has
potential to grow. For example, if you are selling handmade soap, some key questions you
may want to ask are the following: What is different about the soap I make? Are consumers
purchasing handmade soap and if so why? Is this a gift item and therefore does packaging
determine sales? Where can you sell your handmade soap that will enhance sales? These
questions will allow you to better market your product in a consumer driven market.
Helpful Hints
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The Crafts Center 2008 Trend Report
Do not over-saturate the marketplace with the same product - look for what is
unique about your handicraft and market that unique quality. Unique qualities
can vary from ingredients, packaging, regional value, and import value. Highlight
whichever quality works best for the marketplace based on your research.
Make sure your individual or group story is told about your products.
Know your customer: are they teens, thirty-something young professionals, retirees?
Know where your customer is most likely to buy your product and during what time
of the year.
Is your product considered seasonal or an investment piece? Functional or
decorative?
page 4
ii. How Trends Can Benefit the Global Artisan
Why Follow Trends? >
Following current trends can assist you with the successful planning and design of your
product line, in addition to incorporating changes in designs over time. Understanding
what is in style and where your target market lives, enables artisans to capitalize on various
trend factors such as color, shape, material, and/or function. Trends can also indicate what
is happening in a larger global context and can determine consumer spending habits due
to varying economic climates. For instance, it would be important to investigate whether
consumers are spending their money on travel, home décor, or electronics. The answer to
this question can be a factor in the types of products that are likely to be in greatest demand
in the coming year.
Though following trends is helpful, identifying and applying trend concepts to the handmade
market can be difficult when developing products that take longer to make and distribute. In
these circumstances, it would be wise to assess whether current trends are important to your
product lines and why. If the answer is yes, artisans could incorporate timeless and classic
shapes and designs into their products and go for long-term trends (described more in depth
in the next section); if the answer is no, they do not have to be as conscious of these rapidly
changing trends.
What Are Trends? - Short-Term Versus Long-Term Trends >
Trends are two-fold; they reflect the purchasing habits of consumers, yet are influenced
by marketing strategies. It is difficult to pinpoint exactly where a trend originates, as the
combination of buying habits and product marketing makes it complicated to measure.
What is easier to grasp are the life cycles of a trend; for example, is it short-term or longterm? Short-term trends are more likely to be colors, shapes and function and will last for a
season (3-4 months) or a year, whereas long-term trends will last two or more years and are
born from a larger concept such as lifestyle habits, political climates, economic environments,
or a combination of factors.
Lifestyle Trends >
There are several long-term trends that cater to consumer lifestyles. How people live, where
they live and what compliments their living are all reflected in particular lifestyle motifs.
Sometimes they are distinct and clear; often they are a combination of several concepts.
Marketing strategies are now targeting lifestyle trends to offer a variety of products within a
particular concept. For instance, there are certain buzz words that can capture the essence
of a lifestyle concept. This is best reflected in 2008’s popular buzz word, Eco Chic, which
The Crafts Center 2008 Trend Report
page 5
ii. How Trends Can Benefit the Global Artisan
encompasses color, design, materials, decorative elements, and even philanthropy in its
definition. The term Eco Chic describes the lifestyle of someone who enjoys simplicity,
believes that recycled and organic products should be used everyday, and yet wants the
feeling of modern style. Knowing what lifestyle trends are in vogue can help you to place
your product within the marketplace in the best way possible.
Current Lifestyle Trends Include:
Urban - Living in the city, small spaces, and simple design.
Country - Larger style homes, lots of woods, floral prints, and warm colors.
Y Coastal living - Living near the beach often brings outdoor colors into indoor
design. Natural materials for furniture and decorative elements; cool colored painted
walls with bright Turquoise and royal Blues, vibrant Greens and Yellows as accent
colors.
Y Traditional - Hand carved wood in curved motifs, warm colors, and prints.
Y Contemporary - Clean lines, simple yet modern design, combination of materials
including steel, wood, glass and granite, with bold prints and color accents.
Y
Y
The Crafts Center 2008 Trend Report
page 6
iii.Trend Overview For 2008 Go Green
2
008 is going to offer a promising opportunity for the handicraft sector by bringing
artisan skills to the fashion marketplace. This year’s trends exhibit the use of a
combination of materials to incorporate traditional designs and techniques with
contemporary style, function and form. This is great news for the handmade market, as
the blending of old with new has not always been marketable in the fad-hungry, Western
market.
Buzz Words For 2008 And What They Mean >
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Eco Chic - Environmentally conscious consumers that want simplicity and
contemporary style infused with sustainable living.
Organic - Products that come from materials that are not exposed to pesticides or
chemicals during the farming process. Organic can also refer to the natural shape of
something.
Recycled – An object that can have a second life by making another product out
of the original material. For example, tin cans are used in South Africa to make
decorative animal figures.
Eco-Friendly – This term can vary; however, for the purpose of this report we
will refer to this term as natural materials that require minimal processing and are
therefore environmentally friendly. For example, bamboo in its natural form, requires
less energy to process than glass, therefore requires less energy output to recycle.
Brown is the new Black - 2008 designs are highlighting Chocolate Brown as the
new staple color instead of Black.
Think Green - Think economically viable, environmentally safe, recycled and
reclaimed materials with organic priority. If it is good for the earth, then it is Green!
Urban Zen - Creating a small living space that combines the Asian design influence
and peaceful Zen feeling with contemporary style and simplicity.
Earthy Naturals - A color palate influenced by our natural environment that can
range from plants, trees, sand, clay, stone, shells, soil, or food.
Resort Wear - A fashion-marketing concept used to sell summer clothing in the
winter season for those traveling to warm climates for vacation.
The Crafts Center 2008 Trend Report
page 7
iii. Trend Overview for 2008
Color Palates For 2008 >
Color is huge in 2008. Brown is the new Black, bold colors are in, and natural is chic.
Color palates are often highly complex and require knowledge of how they work together,
in addition to a solid understanding of specific terms. For the purpose of this report, we will
describe just a couple of basic color principles, how they relate to color trends and examples
of color palates to help product designers and artisans understand contemporary thinking.
Key terms to understand when selecting colors for your product are:
Terms
Primary Colors - Red, Yellow, Blue
Complimentary Colors - Green, Orange, Indigo, Violet
Y Accent Colors - colors that highlight another color’s intensity
Y Hue - intensity of a color, how light or dark a color is
Y Saturation - or value of a color refers to the intensity of hue in color
Y
Y
Color choices for products, whether it is paint, dye for bags or clothing, or a decorative
item, will often reflect what is happening in the market at a particular time. Colors are
often recycled and make comebacks in different seasons. Fashionable colors are revamped
by changing the intensity, hue or saturation of a color, or by pairing certain colors with a
new set of compliments or accent colors. For example, this season’s trendy color is purple;
however, it will be the tone and hue of the color that will make it different for this particular
season. The trendy color’s specific tone and hue will show up in a number of ways, whether
it is the color of the entire product, specific accents, and/or the marketing and packaging of
the product, as buyers are more likely to be attracted to that color.
Most fashion designers for clothing, accessories or home décor
will decide on a color palate for a season. A color palate, such
as the Pantone Color Palate (as seen on the next page) usually
contains at least six colors that compliment or accent the overall
look the designer wants to achieve. This is demonstrated in
Pottery Barn’s Textured Pillow arrangement (left), where their
most prominent colors for 2008’s spring season are Cabana Blue,
Cherry Red, Citrus Green, Espresso, Harbor Blue, Ivory, Kale, Light
Ember and Pineapple.
Deciding what color palate to use for your product can easily be
determined by assessing whether an item is trendy or if it is able
to sustain market trends on a longer-term basis. If unable to sustain market trends, it would
be wise to select neutral colors that don’t vary as much from season to season.
The Crafts Center 2008 Trend Report
page 8
iii. Trend Overview for 2008
Using lifestyle concepts can help determine what color palate will work best for you. For
example, 2008’s Eco Chic would incorporate a color palate of neutrals with complimentary
greens, yellows and perhaps some red. Urban Chic might focus more on the influence of
industrial structures such as steel and stone, which incorporates cool grays, blacks and white.
Alternatively, Retro will incorporate another palate of colors that compliment each other
such as dark reds, olive greens, mustard yellows and steel blues.
Pantone Spring Colors For 2008 >
Pantone’s seasonal color palate is a great indicator of what retailers will be buying for the
season and demonstrates how designers use palates in the planning and design stages.
The Crafts Center 2008 Trend Report
page 9
iii. Trend Overview for 2008
Key Design Elements & Trend Predictions For 2008 >
What’s In - What’s Out
IN
OUT
THIN BELTS
SHORT SKIRTS
HEAD SCARVES
JERSEY KNITS
PENCIL SKIRTS
BABYDOLL DRESSES
SEQUINS
LOUD GEOMETRIC PRINTS
METALLICS
SUNHUED COLORS
SILK JERSEY & CHIFFON
OVERSIZED SATCHELS
FLOPPY HATS
FRILLS & LACE
EVENING CLUTCH BAGS
PASTELS
DAY CLUTCH BAGS
SCARVES & WRAPS
WOVEN TOTE BAGS
IKAT
ARTISAN WEAVING
TRADITIONAL JAPANESE &
INDONESIAN DECORATIONS
TIE & DYE
TRIBAL BEADED ACCESSORIES
MOTHER OF PEARL
WOOD JEWELRY
BAMBOO
WICKER
CORK
SEA SPONGE
ORGANIC COTTON
ANIMAL PRINT DESIGNS
GEOMETRIC KILIMS
SHELL BUTTONS
The Crafts Center 2008 Trend Report
page 10
iii. Trend Overview for 2008
Form ~ Function ~ Color ~ Visual Aesthetic ~ Texture
The following terms will highlight design and fashion rhetoric that is currently in top trend
reports and fashion magazines for 2008.
Y
Y
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Eco Chic - This buzzword continues strongly in the design world with no hint of
leaving anytime soon. Leading home décor catalogs and magazines now include a
special section for this category including color themes, accessories, and an overall
look for both indoor and outdoor décor.
Ethnic Chic - Bold wooden bangles with slight detailing, bags with combination
elements such as canvas, leather, buckles and rope - sturdy and structured, soft and
tactile.
The three R’s - Recycle, Reuse & Revamp. Buying products that make us feel good
and also gives back to the global community. Using recycled products, reusing
instead of throwing away and revamping old items to give them new functions.
Organic Shapes - Shapes that occur naturally, such as a wooden table with the
natural twists of the branch. This is an important design feature in furniture and
jewelry.
Earthy and Natural - Using wood and natural fibers to create an earthy, natural
feeling including a neutral color palate to evoke a fresh organic look. Colors include:
Pure White, Chocolate Brown, natural fiber colors, and Greens found in nature.
Raw Materials – Materials that need minimal processing before used in a product;
for example, straw, canvas, rope, wood, pebbles, sand, and shells.
Tribal Beading - Featured as a decorative element for jewelry and accessories such
as shoes and bags. Tribal beading is a very trendy look for 2008.
Bold Colors - Burnt Orange, Turquoise, Coral, Moss Green, Royal Blue, Rococco
Red, Deep Purple, Bright Yellow.
Ethnic Prints - Prints make a big comeback in 2008 with the influence of
top designers such as Oscar de la Renta incorporating traditional textiles in
contemporary clothing and fashion accessories. Textile prints can also add great
detailing to jackets, bags, shoes, and throw pillows.
Bags - Totes are the style for 2008 and typically combine soft, natural leather with
various materials.
The Crafts Center 2008 Trend Report
page 11
iv. Product Examples
W
ithin various sectors of the fashion market, there are niche items that artisans
can easily tap into based on current consumer appeal of traditional designs
and textiles. The following are products that are appropriate niche items for
artisans, in addition to styles, shapes and sizes that are popular for the 2008/2009 season.
Home Décor >
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Placemats- A great way to use traditional textiles and woven materials for home
décor. Use solid colors, prints, or a combination of the two.
1
Rectangle is the most popular shape for 2008.
Standard sizes are:
Rectangle: 19x14”
Round: 14” diameter
Oval: 13x19”
Square: 14x14”
2
Napkin Rings - A great addition to placemats that can add a
fun element to the dining table and be made from just about any material. Popular
for 2008 are chunky wooden rings with traditional painted or hand carved motifs.
Combination textiles with wood or plant products can also work. Other materials
include tin, copper, pewter, steel, recycled glass with wire rings, and shells (coconut
or seashells), mother of pearl or dried nuts. Ethnic detailing and simplicity in design
are elements to keep in mind for 2008. Round, square, or rectangle shapes usually
work best.
3
Table Runners - An easy way for people to use beautiful textiles in a contemporary
way - Ikat, tie dye, natural weaving and combination materials.
Most popular sizes: 14x90” 16x90” 16x108” 16x144”
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The Crafts Center 2008 Trend Report
Rugs - Rugs and mats for indoor and outdoor flooring
continue to be popular in 2008. Texture, function, design and
easy to clean are key elements. Popular materials for rugs and
mats in 2008 are seagrass, jute, bamboo, sisal, cotton, wool,
and a combination of synthetic with natural fibers. Decorative
rugs can double as an artistic element by using them as wall
hangings. Emphasize this dual use when marketing your
product.
page 12
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iv. Product examples
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Throw pillows - A fabulous way to use multiple materials such as textiles mixed
with other materials for detailing. Don’t forget to include care instructions on the
tag, depending on the material. Zipper and button closures work best for throw
pillows. Trendy throw pillow designs for 2008 are: natural linen with coconut or
shell detailing; colored linen; natural fibers for texture; traditional rug designs such
as Kilim weaves; animal prints in black and white, geometric shapes - nothing too
bold, mud cloth with cotton backing; indigo batik or tie dye in simple shapes and
patterns.
Popular Sizes:
Square: 16”; 18”; 20”; 24”. Boudoir: 12x16”. Lumbar: 16x26”.
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Lamps & Decorative Lighting - A great design element in any room
incorporating a variety of materials. Use wood, stone, glass, sturdy grass,
or plant materials to enhance design elements for the lamp base and
textiles such as linen, raw silk and other natural fibers for the shade cover.
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Popular Decorative Table Top Items - Pottery, baskets, serving dishes,
plant holders, vases. Popular materials include; wood, natural
fibers, pewter, and clay. Colored and natural coiled bamboo
continues to be a strong influence in 2008.
8
Glass wears - recycled glass wear in contemporary color
palates for drinking glasses, vases, pitchers, and wine canters.
Green recycled glass is a new color choice that is popular in
2008.
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Pottery - Geometric shapes in a neutral palate are
fashionable decorative items for 2008. Bold is beautiful - use
functional pottery items in traditional designs.
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The Crafts Center 2007 Trend Report
page 13
iv. Product examples
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Photo Frames and Albums - Albums and frames
make beautiful gift and decorating items when
produced using materials such as wood, bamboo,
plant fibers, recycled products, and even textiles.
Using traditional textiles with other materials makes
great album covers, or decorative elements on fabric or
wood frames. Keep it minimal for maximum effect. North
Americans love to personalize their memories with products
that remind them of where they traveled and who they met or
traveled with; frames and albums are great keepsakes.
Photo album sizes include:
Small - 5x6.5” Medium - 8x10” Large - 8.27”x11.69” (A4 paper size)
11
Candleholders - Candles remain a great decorative item for 2008.
Designers are enhancing fireplaces and bookshelves with decorative
candleholders and candles to create ambiance and texture to rooms.
They also make great gifts. Popular materials for candleholders include:
stained woods (natural or colored), metal, pewter, and fired clay. Try
using reclaimed woods or recycled materials to enhance uniqueness.
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Baskets - Woven materials with wooden handles are popular for
2008. With home organization becoming a fast growing industry in
North America, baskets in all shapes and sizes are now incorporated
into design elements for function and visual aesthetic. Combination
materials are hot trends for 2008.
Hot for 2008
Y Y Y Y Y Palm leaf baskets in black and white - neutral - or seasonal color palate
Rattan - strong and durable
Seagrass
Recycled Paper
Telephone Wire
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The Crafts Center 2008 Trend Report
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page 14
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iv. Product examples
Gift Items >
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Handmade soaps
Candles
Jewelry Boxes
Key Chains
Coin Purses
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Fashion Accessories >
13
18
Bags - Totes and clutch evening bags continue to be trendy in 2008. Top fashion
designers are highlighting Tribal Clutches for the upcoming season in fun, bold,
contemporary ways. Be creative and use combination textiles
and natural fibers for maximum effect. For example, use
18
traditional textiles with raw silk interior detailing, leather,
wood, or palm leaf handles, and perhaps coconut, mother
of pearl, or beads for exterior detailing. Try to avoid using
the same textile for the whole product. This will ensure a
more contemporary edge.
Y Interior pockets for cell phones and personal items
are still a must for all bags.
Y Key chain attachments on bags are also very desirable.
19
Beach bags - Are still popular for 2008 and are ideal for natural fiber
materials that require less maintenance. It must be big enough to fit a
couple of beach towels and easy to throw over one’s shoulder.
20
Coin Purses and Cosmetic Bags - Women love cosmetic bags something bright and colorful, small and compact that will fit in a
standard sized handbag. Coin purses are great gift purchases and very
popular among travelers and youth.
19
21
20
20
Scarves - Are still a big fashion trend
for 2008. Think wraps and scarves
made out of raw silk, wool, cotton,
bamboo and combination textiles in
modern colors.
21
The Crafts Center 2008 Trend Report
page 15
iv. Product examples
21
Y Y Y Y Jewelry - Big, Bold, and Beautiful
Earrings - Bold colors, big and chunky, dangle and big clips.
Materials - Woods, shells, bone, nuts, silver, gold, mixed metals,
turquoise and coral are big this spring and summer. Multiple stones, recycled
glass, unpolished stones, and faceted polished stones are also popular.
Colors - Coral, turquoise, mixed metals, amethyst, reds, yellows, greens,
chocolate brown, smoky topaz.
Necklaces - Large bead necklaces made out of a variety of materials.
Fashionable for 2008 are coral, turquoise and a combination of the two. Gold
or silver mixed with wood and natural materials, chunky, long or multiple
strands with decorative, organic and geometric shapes are popular.
Clothing >
Clothing trends can be hard for artisans to tap into, as they change more rapidly than other
products. However, 2008 forecasts a focus on traditional prints and textiles such as Ikat and
mud cloth combined with natural linen, organic cotton or silk with segments; a trend that
invites the traditional designs of many producers. Capitalizing on these trends also can be a
great way to revamp traditional ethnic textiles with contemporary fashion.
Great materials to incorporate into 2008 fashion:
Y Y Y Y Y Y Y Natural Linen
Raw Silk
Bamboo
Organic Cotton
Mud Cloth
Ikat
Tie Dye
Textiles >
Textiles have a long, traditional history around the world, combining
design with function and ranging from heavy rugs to finely woven
blankets or clothing. Textiles offer a wonderful way to incorporate
traditional artisan work that is tactile and functional for decorative items
in the home. These decorative items include fashion accessories, bed
covers, wall art, or even product packaging.
The Crafts Center 2008 Trend Report
page 16
iv. Product examples
Hot Textile Designs for 2008 include:
Y Y Y Y Y Ikat
Mud Cloth
Kilim Rugs
Tie Dye
Batik
Stationary And Paper Goods >
Paper production is a huge industry in North America, influenced by home and decorating
television programs, books, magazines and paper supply stores. Paper supply stores are great
trend indicators, as they feature what the popular color combinations are for the season. Blue
and brown were popular color combos in 2007 for stationary and shimmering gold and silver
tones were great wedding invitation color choices. For spring 2008, the trend is a combination
of green and brown, reds with shimmering gold, or silver and purples. However, color palates
highlight seasonal changes. For example, cool tones and floral accents work best in the spring
and summer, while warm rich colors generally compliment the fall and winter seasons.
Paper stores are also revitalizing textile elements into their paper products by using distinctive
traditional prints and colors for wrapping paper and decorative trim. The Paper Source retail
chain now carries large selections of paper prints from Japan, India, Africa, and Europe.
In addition to being an indicator for colors and print trends, paper products—including stationary,
book marks and wrapping paper, to name a few—offer a potential niche market to break into.
Potential paper products to develop include:
Y Y Y Y Y Y Y Y Y Y Note cards and envelopes
Writing stationary
Box card sets – Quantity of 10-20 cards in each box
Photo albums or scrap book albums
Wrapping paper
Packaging
Business cards
Guest Books
Invitations
Book Marks
Remember: Paper products are a great way to use natural fibers and recycled goods. In
India, elephant dung is being used to make paper, which is a terrific way to incorporate the
recycling movement.
The Crafts Center 2008 Trend Report
page 17
iv. Product examples
Functional Art >
Functional Art has become a leading seller in handicraft markets over the years and will
likely grow in 2008/2009. Consumers love artistic pieces that incorporate everyday function.
For example, Carrol Boyes from South Africa designs functional art such as cheese knives,
bowls, and cheese graters, out of pewter and stainless steel. Her line caters to the gift buyer
who loves the combination of art and function. For more information on her line visit www.
carrolboyes.com.
Gadget Accessories >
In today’s market, consumers are always looking for the latest trends that can accessorize
their modern gadgets. Designing something fun and inexpensive, with a little pizzazz is an
easy way to tap into modern accessory markets with traditional handicraft motifs. However,
one potential obstacle for global artisans to be conscious of is the precision needed in
creating the right size of the accessories in order to fit a diverse range of gadgets.
Examples of hot gadget accessories for 2008:
Y Y Y Y Y Y Y The Crafts Center 2008 Trend Report
I-pod covers
Passport cases
Luggage tags
Business card holders
Laptop bags
Digital camera bags
Yoga bags
page 18
v. Product Materials For 2008
N
atural and recycled or reclaimed materials are very popular for 2008.
Below are samples of materials and their potential use. Don’t forget that
combination materials are popular this year.
Material
Great for:
Recyclable
Eco friendly
materials
with minimal
processing
Bamboo
Decorative items
Furniture
Fabric - such as towels, sheets,
scarves and clothing
Yes
Yes
Palm trees
Baskets
Packaging
Mats
Bags
Yes
Yes
Seagrass
Mats
Bags
Packaging
Yes
Yes
Rattan
Furniture & home decor
Yes
Yes
Mango trees
Furniture
Decorative items
Yes
Yes
Paper
Packaging
Stationary
Bags
Jewelry
Yes
No
Glass
Decorative table top items
Drinking vessels
Jewelry
Yes
No
Coconut
Detailing for bags, throw pillows,
jewelry and clothing
Yes
Yes
Linen
Pillows, clothing, bags, lamp
shades, stationary
Yes
Yes
Cotton
Clothing
Bags
Furniture coverings
Sheets
Yes
Yes
Wool
Hats, gloves, scarves
Clothing, jackets
Throw rugs
Bags
Yes
Yes
The Crafts Center 2008 Trend Report
page 19
v. Product Materials for 2008
Material
Great for:
Recyclable
Eco friendly
materials
with minimal
processing
Straw
Placemats
Bags & accessories
Hats
Furniture
Yes
Yes
Mother of pearl
Buttons, jewelry, clasps, decorative Yes
items
Yes
Wicker
Furniture
Baskets
Yes
Yes
Hemp
Clothing
Furniture
Bags & accessories
Yes
Yes
Cork
Home décor
Decorative items
Yes
Yes
Animal dung
Paper products
Yes
Yes
Tin cans
Art, decorative items
Jewelry
Yes
No
Plastic bags
Art
Bags
Baskets decorative items
Yes
No
Machine parts
Jewelry
Decorative accessories
Yes
No
Telephone wire
Baskets
Decorative items
Yes
No
Car tires
Art
Decorative items
Yes
No
The Crafts Center 2008 Trend Report
page 20
vi.Packaging and Hangtags
Packing For Export >
P
ackaging your product to prepare it for export can be costly. One way to
lower packaging costs is to use recycled local products such as newspaper
and cardboard boxes. Another way is to form a cooperative group that can
buy packing and shipping materials in large quantities for lower prices. There is benefit
for multiple parties, as producers have access to expensive materials such as labels, bags,
hangtags, brochures, and packing tape, and cooperatives are earning profit by buying in
bulk and selling at retail prices.
Product Display Packaging >
The type of packaging you use depends on the product you are marketing. If a product is
small and likely to be sold on a store shelf, then enhancing it with great packaging can give
a lasting impression and increase its value. If your product is large, colorful and speaks for
itself, intricate packaging might not be as necessary.
Types of crafts that could benefit from great packaging:
Y
Y
Y
Y
Y
Jewelry
Candles
Soap
Towels
Small home décor items
Potential Packaging Materials:
Y
Y
Woven Baskets
Cloth Bags
Hangtags >
In the handicraft industry where products are less likely to be mass-produced, consumers
and retailers prefer stories to be told about where, who, and how the product was made.
This information can easily translate onto a hangtag biography that can be attached to
your product. Do not leave your story to be told by the retailer, as it can easily get lost in
translation and vital information could end up misinterpreted. Be sure to highlight what
is important, different and interesting about your product and summarize this on your
hangtag. Hangtags also enhance your product value and can be a terrific way to incorporate
recycled or sustainable materials.
The Crafts Center 2008 Trend Report
page 21
vi. Packaging and Hangtags
Important information to provide on a hangtag:
Y
Y
Y
Y
Y
If the item is a textile of any kind such as clothing, scarves, or throw pillows, you
must write the fabric content and component (for example, 100% recycled linen).
Include care instructions; if the product can be laundered, explain how.
Who made this product? Was it an individual artist, a cooperative, or a family?
Did this product come from an area that has endured conflict or extreme poverty?
Consumers particularly like to know the artisan’s story so they can share it with
admirers.
If the product was made by a sustainable material, highlight this aspect of the
product.
Noting that your product is handmade is a bonus selling point.
Materials that make great tags can include:
Y
Y
Y
Y
Y
Y
Y
Y
Raffia
Recycled paper
Bamboo
Recycled glass
String
Organic cotton
Raw linen or silk
Recycled copper or tin
If artisans cannot access or afford sustainable or organic materials for their handcrafts, they
should try using the above materials for their tags or packaging. Hangtags should ideally be
no larger than the product, with a maximum size of 4”x4”; multiple pages are fine.
The Crafts Center 2008 Trend Report
page 22
vii. Marketing and Product Development
How Consumers Assess Products:
Price > Trend Factor > Quality > Fair Trade
C
urrent trend reports are now indicating that consumers shop by ranking products in the
above order before purchasing. Considering this when developing new products will allow
artisans and/or their sellers to improve their marketing tools and strategies.
Price - Research similar products in the marketplace and decide what a fair price point is,
taking into consideration your labor, direct and indirect costs. Keep in mind where you will
be selling your product, as this will influence the price. Underpricing or overpricing can lead
to failure in the marketplace. Remember the retail value is typically a 110-150% markup of
the wholesale price.
Trend Factor - Retailers and consumers consider the fashion or trend value of a product
and will use this indicator in their buying decisions. Make sure that the style is appealing to
retailers and ultimately, their consumers in order to effectively market your product.
Quality - It is important to maintain a standard of quality goods to ensure your product can
withstand shipping, shelf life and handling, depending on use.
Fair Trade - Socially conscious consumers are now more than ever looking to purchase
products that are fairly traded, which means that the artisan receives a fair price for the
product they have created. Receiving a fair trade certification from the Fair Trade Federation
will allow your company to market directly to this niche consumer base.
Marketing Tips >
Y
Y
Y
Y
Y
Knowing who your customer is, where they shop and for what purpose can add
valuable marketing benefits before and during production.
Research the age range of your target audience. Are they teenagers, young
professionals, or baby boomers? Assessing demographics will help you determine
price, quantity, or trend factor.
Expand the marketing prospects of your products. With global access to all kinds of
shipping and purchasing tools, opening doors to markets less saturated with your
regional products can enhance sales. For example – expanding the Latin American
and African market to Europe and Australia, the Latin American market to Africa,
the Asian market to North America, and so on.
Cooperatives can benefit artisans immensely with low overhead costs and group
support. They can also be a great way to pool products from various regions of a
country to improve access to the tourist market.
Contacts are essential. Making contacts in the wholesale and retail world will ensure
greater exposure when trying to market your product.
The Crafts Center 2008 Trend Report
page 23
vii. Marketing and Product Development
Vendor Purchasing >
Be seen and be heard: Hints on where your handicrafts are most often seen by vendors
and consumers:
Y Craft shows
Y Museum stores
Y Galleries
Y Trade shows
Y Fair trade catalogs and internet sites
Y Airports
Y Tourist markets
Y Tourist pamphlets and magazines
Y Hotel guides
Y Television – With do-it-yourself television shows, such as Home and Garden
Television (HGTV), the North American market gains valuable home improvement
and trend ideas. Contact these shows and see if you can get your product placed in
a show, even if it is just a background element, it is amazing how it can shine in a
finished and furnished room, especially with the current emphasis on lifestyle trends.
Y Magazines - Fashion and interior design magazines photograph beautiful clothing
and home decorations. If you can get them to feature your product, you will reach a
high-end market, and may even tap into a higher price range.
Y The Internet continues to be a strong marketing tool in the global market. If you
are unable to maintain your own website, try asking others to show your product or
advertise on larger websites for maximum visibility.
Helpful Hints >
What to watch out for:
With the world focusing their attention on current and future global environmental concerns
and Green issues, the consumer market is also reflecting these sentiments. As a result, when
advising on product development or purchasing handicrafts, it is imperative that materials
used are not from endangered species, such as ivory or coral, nor illegal sources such as
rainforest wood. While they may be popular fashion items at the moment, handicraft
consumers purchase with a conscious mind. If there is a demand in your market for harmful
items such as ivory or coral, there is potential for producers to use faux materials. For
example, to imitate ivory, artisans are using cow bones that are left over once the meat is
eaten, or the Tagua nut which is very popular in South American countries. Harmful materials
can also have a negative long term impact on the handicraft market due to the depletion of
natural resources and the negative image it will bring to the market as a whole.
The Crafts Center 2008 Trend Report
page 24
viii. Appendix
1
Glossary of Terms >
Batik - A process using wax to create boundaries for design on fabric; often used in
Indonesian textiles
Ikat - Is a style of weaving that uses a resist dyeing process
similar to tie-dye on either the warp or weft before the
threads are woven to create a pattern or design. A double
Ikat is when both the warp and the weft are tie-dyed before
weaving.
2
Kilim 1 - A style of weaving, often wool, that is two sided
and flat woven.
Indigo 2 - Traditionally, indigo dye was abstracted from
a variety of plant species to create the deep blue color we
now identify in denim. Today, most indigo is comprised of synthetic
and plant substances but the color intensity is very comparable.
Tie Dye 3 - Tying fabric into various shapes using string or bands,
then dipped into dye. What remains untouched by the dye creates
unique patterns on the fabric. A tradition used in northern Nigeria
for centuries using large dye pits in the ground.
3
4
Mud Cloth 4 - A traditional cotton cloth dipped in a plant and mud-like solution to create
patterns after waiting a year to dye. Originated by the Bamana women in Mali and referred
to as bogolanfini, meaning mud cloth, in their native language.
Reference and Resource Guide >
Stationary
The Paper Source
www.paper-source.com
Color Trends
Pantone
www.pantone.com
Benjamin Moore Paints
www.benjaminmoore.com
The Crafts Center 2008 Trend Report
page 25
viii. Appendix
Textiles
The Textile Museum
www.textilemuseum.com
Fashion Trends
Urban Outfitters
www.urbanoutfitters.com
Harper’s Bazaar Magazine
www.harpersbazaar.com
Home Décor
Crate & Barrel
www.crateandbarrel.com/trends/
Trend Indicators
Trend Watching
www.trendwatching.com
Trendease International
www.trendease.com
Functional Art
Carrol Boyes
www.carrolboyes.com
Photo Credits >
Front Cover (left to right): Batiked Wooden Trays by artisan group in Apikri, Indonesia,
courtesy of Ten Thousand Villages (Photo by Sarah F. Simpson); Butterfly Overlapping
Leaves and Shell pillows, courtesy of Pottery Barn; Candleholders from Indonesia
Courtesy of Sarah F. Simpson (photo by Sarah F. Simpson); Rugs courtesy of Ten
Thousand Villages (photo by Sarah F. Simpson).
Page 2: Bamboo Furniture by Viet House Bamboo, Vietnam, courtesy of Ten Thousand
Villages (photo by Sarah F. Simpson)
Page 3 (left to right): Red coiled bamboo bowl by artisan group in Mai Vietnamese
handicrafts, Vietnam, Courtesy of Ten Thousand Villages (photo by Sarah F.
Simpson); Photo Albums made from banana leaf, recycled paper and wood in
Thailand, courtesy of Sarah F. Simpson. (photo by Sarah F. Simpson); Coconut Shell
The Crafts Center 2008 Trend Report
page 26
viii. Appendix
purse hand sewn by Apikri artisan group, Indonesia. Courtesy of Ten Thousand
Villages. (photo by Sarah F. Simpson).
Page 4 (from top): Red coiled bamboo bowl by artisan group in Mai Vietnamese
handicrafts, Vietnam, Courtesy of Ten Thousand Villages (photo by Sarah F.
Simpson); Woven Basket with wooden handles, courtesy of World Market, Cost Plus
& Sarah F. Simpson. (photograph by Sarah F. Simpson)
Page 6 (from top): Hand woven grass placemat by the Prokritee Artisan group in
Bangladesh, courtesy of Ten Thousand Villages (photograph by Sarah F. Simpson);
Blue Pottery by Viet Lam Co., LTD, Vietnam, courtesy of Ten Thousand Villages
(photo by Sarah F. Simpson); Coiled Bamboo Bowl with Discs, handmade by Mai
Vietnamese handicrafts, Vietnam, courtesy of Ten Thousand Villages (photograph
by Sarah F. Simpson); Contemporary Design Lamp with brushed steel base and linen
shade, courtesy of Sarah F. Simpson. (photograph by Sarah F. Simpson)
Page 7 (from top): Floral pillow courtesy of Ten Thousand Villages; Silk embroidered
purse made in Vietnam, courtesy of Ten Thousand Villages (photograph by Sarah F.
Simpson)
Page 8: Textured Pillow Covers courtesy of Pottery Barn
Page 9: Color samples courtesy of Pantone; Product Photos (clockwise from top left):
Red coiled bamboo bowl by artisan group in Mai Vietnamese handicrafts, Vietnam,
Courtesy of Ten Thousand Villages (photo by Sarah F. Simpson); Scrapbook made
from recycled paper, fabric, bark and rope, handmade in Bangladesh, courtesy of
Ten Thousand Villages (photograph by Sarah F. Simpson); Indian Jewelry box and
Guatemalan coin purse, courtesy of Ten Thousand Villages (photograph by Sarah F.
Simpson); Huipil Textile from Mexico, courtesy of The Phoenix (photograph by Sarah
F. Simpson); Silk Shawls from Thailand, courtesy of The Phoenix (photograph by
Sarah F. Simpson);
Page 11 (left to right): Butterfly Overlapping Leaves and Shell pillows, courtesy of Pottery
Barn; Ceramic Vase and Teacup hand crafted in Peru by the Allpa Artisan group, Red
ceramic bead necklace from the Jacaranda Workshop, Kenya; Coral and recycled
glass earrings and Bone Disk earrings by Trinity Jewelry, Kenya, courtesy of Ten
Thousand Villages (photograph by Sarah F. Simpson)
Page 12 (clockwise from top): Round grass placemats handmade in Indonesia, courtesy
of Sarah F. Simpson. (photograph by Sarah F. Simpson); Tribal Cotton Mats, courtesy
of Pottery Barn; Beaded Napkin Rings from India, courtesy of Sarah F. Simpson.
(Photograph by Sarah F. Simpson)
Page 13 (clockwise from top): Kilim & Kuba Pillow Covers, courtesy of Pottery Barn;
Glazed ceramic lamp base handmade in the workshop of Paula Gutierrez, San Juan
de Oriente, Nicaragua, courtesy of Ten Thousand Villages (photograph by Sarah
F. Simpson); Engraved Terra Cotta leaf design lamp handmade by the Proexport
The Crafts Center 2008 Trend Report
page 27
viii. Appendix
Artisan group in Nicaragua, courtesy of Ten Thousand Villages (photograph by
Sarah F. Simpson); Decorative glass in contemporary colors (photograph by Sarah
F. Simpson); Chulucanas Cylinder Vase handmade by Allpa artisan group in Peru,
courtesy of Ten Thousand Villages (photograph by Sarah F. Simpson); Coiled Red
Bamboo by artisan group Mai Vietnamese handicrafts, Vietnam, courtesy of Ten
Thousand Villages (photograph by Sarah F. Simpson); Blue Pottery by Viet Lam Co.,
LTD, Vietnam, courtesy of Ten Thousand Villages (photograph by Sarah F. Simpson)
Page 14 (clockwise from top right): Scrapbook made from recycled paper, fabric, bark
and rope, handmade in Bangladesh, courtesy of Ten Thousand Villages (photograph
by Sarah F. Simpson); Candleholders Courtesy of Sarah F. Simpson; Blue Basket or
Blue Pottery; Photo Albums made from banana leaf, recycled paper and wood in
Thailand, courtesy of Sarah F. Simpson. (photo by Sarah F. Simpson); Three-piece
fabric hanging photo frame courtesy of Ten Thousand Villages (photo by Sarah F.
Simpson).
Page 15 (clockwise from top right): Beaded Flower Coin Purse made by artisan group
Tara Projects, Delhi, India, courtesy of Ten Thousand Villages (photograph by Sarah
F. Simpson); Horn Purse made of Water buffalo horn and satin lining by Craft Link,
Vietnam, courtesy of Ten Thousand Villages (photograph by Sarah F. Simpson);
Beaded coin purse by Tara Projects, India, courtesy of Ten Thousand Villages
(photograph by Sarah F. Simpson); Mirrored coin purse by Tara Projects, India,
courtesy of Ten Thousand Villages (photograph by Sarah F. Simpson); Handcrafted
silk shawl by textile designer Carol Cassidy, Vietiane, Laos; Handmade leather
wallet with Aboriginal Art design by the Iwantja Arts community, South Australia,
distributed by www.ozaboriginal.com.au (photograph by Sarah F. Simpson); Woven
Rattan Purse by Phontong Handicrafts Cooperative, Laos, courtesy of Ten Thousand
Villages (photograph by Sarah F. Simpson); Natural Soap Gift Package with lofa
mit and pumice stone, courtesy of Ten Thousand Villages (photograph by Sarah
F. Simpson); Handmade Taper Candles, India, courtesy of Ten Thousand Villages
(photograph by Sarah F. Simpson).
Page 16 (clockwise from top right): Bead bracelets handcrafted by Archana Artisan
group, India, courtesy of Ten Thousand Villages (photograph by Sarah F. Simpson);
Colored Capiz Shell earrings by Saffi Handicrafts, Philippines, courtesy of Ten
Thousand Villages (photograph by Sarah F. Simpson); Authentic Kilim Pillowcases
courtesy of Pottery Barn; Flower jewelry by Tara Projects, India, courtesy of Ten
Thousand Villages (photograph by Sarah F. Simpson); Red ceramic disc necklace
handmade by the Jacaranda Workshop, Nairobi, Kenya, courtesy of Ten Thousand
Villages (photograph by Sarah F. Simpson); Tagua Nut necklace by Cristina Santos,
Columbia (photograph by Sarah F. Simpson).
The Crafts Center 2008 Trend Report
page 28
viii. Appendix
Page 17: Batik Flower Cards on handmade paper, by Grassroots HQ Co., LTD Thailand courtesy of Ten Thousand Villages; Photo by Sarah F. Simpson; cards courtesy of Ten
Thousand Villages
Page 18: left to right) I-pod covers courtesy of Pink Flamingo Swizzle Stick;
Jute & Canvas Tote bag by Saidpur Enterprises in Bangladesh, courtesy of Ten
Thousand Villages (photograph by Sarah F. Simpson).
Page 21 (left to right): Vegtable Soaps by Palam Rural Centre, India, Courtesy of Ten
Thousand Villages, Photo by Sarah F. Simpson, Body Care Kit by Palam Rural Centre,
India, courtesy of Ten Thousand Villages, Photo by Sarah F. Simpson)
Page 22 (top to bottom): Andes Gifts Baby Booties handmade in Bolivia, courtesy of
www.andesgifts.com (photograph by Sarah F. Simpson); Hand tag from Andes Gifts,
Bolivia.
Page 25 (top to bottom): Authentic Kilim Pillowcases courtesy of Pottery Barn; Indigo Pillow
courtesy of Pottery Barn; Handmade Indigo Tie & Dye cloth, Kano, Nigeria. Courtesy
of Sarah F. Simpson no picture source; Mud Cloth Pillow, cloth made in Mali, pillow
made in South Africa (product courtesy of and photograph by Sarah F. Simpson)
Works Cited >
Accessories Magazine
Vol 109. No 2. January 15, 2008 “Accessories Trend Forecasting fall/winter 2008”
Vol. 109, No1. “2007 Annual Accessories Census Report”
Harper’s Bazaar Magazine
January 2008 “Fashion Preview”
www.harpersbazaar.com
JQ 1.08 - The International Jewelry Quarum
Magazine Issue January/February 2008
www.JQIntl.com
Marie Claire Magazine
Vol 15. Issue 02. February 2008
Trend watching
www.trendwatching.com
Trendease
www.trendease.com
Futurist
www.wfs.org/futurist.htm
The Crafts Center 2008 Trend Report
page 29
The Crafts Center at CHF International
8601 Georgia Avenue, Suite 800
Silver Spring, MD 20910 USA
Tel: (+1) 301-587-4700
Fax: (+1) 301-587-7315
Email: craftscenter@chfinternational.org
www.craftscenter.org
A Member of the CHF International
Group of Development Enterprises
A Member of the CHF International
Group of Development Enterprises
International
A Member of the CHF International
Group of Development Enterprises