1. style and fashion

BEFORE YOU
know it
IT' S HERE .
" FASHION WEEK SAN DIEGO®
HAS BECOME A HUGE EVENT IN OUR COMMUNITY.
It's important to the city of San Diego
on a couple fronts. it brings tourists to San Diego.
FASHION WEEK SAN DIEGO IS HELPING TO
build our economy, create jobs and educate young people.
THE CITY OF SAN DIEGO IS PROUD TO
HAVE THIS EVENT IN OUR COMMUNITY.
—TODD GLORIA
President of San Diego City Council
"
INTRODUCTION
FASHION WEEK SAN DIEGO®
IS A COLLABORATIVE ENTERTAINMENT
fashion event that celebrates emerging
DESIGNERS BY SHOWCASING, SUPPORTING
and highlighting the pulse of these
ENTREPRENEURS AND WHAT THEY ARE CREATING.
FWSD is a traditional fashion week
FEATURING DESIGNERS FROM AROUND THE WORLD.
FASHION WEEK SAN DIEGO® IS ALWAYS THE FIRST
WEEK OF OCTOBER. OUR 2015 BIG WEEK IS SLATED
FOR SEPTEMBER 28TH TO OCTOBER 4TH, 2015
in la jolla.
THE GOSSIP
"
FWSD® events deliver innovation and
creativity and are a great opportunity to
catch a glimpse into the latest trends
THEY PROVIDE A MAJOR
SPRINGBOARD TO DISCOVERY
AND SUCCESS.
It was a great event to get a taste of
the great things to come from the art,
design, and fashion scene in San Diego.
THE STYLES LEFT YOU
WANTING MORE!
"
"
D E S T I N AT I O N : S A N D I E G O
SAN DIEGO PLAYS A KEY ROLE
in the fa shion indu stry.
The city is one of the top 10 visitor
& meeting destinations within the US.
•The State of California is one
of the largest employers of
designers in the Industry, supporting over 16,000 designers.
•San Diego is the eighth-largest city in the US for fashion
designers, models and mer-
chandisers, holding one of the
highest employment rates for
fashion designers.
•In 2010, San Diego households
spent an average, $1,700 a
month on items in the industry.
• From 1990-2007, employment
in family clothing stores increased by 97.2%, with 273,700
jobs growing to 539,800 jobs.
• San Diego's proximity to Mexico allows for an economical and
competive option for manufacturing opportunities.
FAC T S + S TAT S
HIGHLIGHTING THE FASHION & BEAUTY INDUSTRY
IN OUR COMMUNITY IS A KEY GOAL OF FWSD®
• FWSD® is an official and
traditional Fashion Week open
to both the industry and public.
•Our designers are a diverse
mix of local, national and international talent.
• It is the only Bi–National
Fashion Week in the USA.
•FWSD® spends up to 8 months
coaching these emerging designers to have a strong launch
at our runway events and sustain the momentum from their
involvement with FWSD®.
• FWSD® has had over 20,000
attendees during our week
October fashion shows.
•FWSD® is a design incubator
for emerging fashion designers
(designers who recieve under
a million in orders a year.)
•FWSD® 30% + of the FWSD
audience are out of town buyers, press and industry folks.
•FWSD ® has been able to help
designers get into NYC Fashion
Week, national magazines, TV
opportunities, showrooms and
several retail stores.
•In 2012, FWSD ® had the
second most media impressions
in San Diego next to Comic Con
•In 2013, FWSD ® received 2
proclamations making the 1st
week of October the official
Fashion Week in San Diego.
OUR EVENTS
FWSD IS NOT A WEEK. It's a whole YEAR!
-January: Call for Designers
-March: Spring Showcase
-April: FAB Authority Workshop
-May: FAB Authority Workshop
-June: Annual Bikini Fashion Show
-July: FAB Authority Workshop
-August: Culinary Couture
-October: FWSD Runway Shows
in La Jolla
*SUBJECT TO CHANGE & MANY EVENTS WILL BE ADDED THROUGHOUT THE YEAR
at a g l a n c e
CLICK HERE
to watch
COVERAGE
S P O N S O R S H I P ov e rv i e w
FWSD® OFFERS
their partners
H I G H I M PAC T
SPONSORSHIP EXPOSURE
• Gain visibility to a captive and diverse
local, national and international audience.
• Create more awareness and boost your brand
image by aligning with the largest fashion
event produced in San Diego & the OC.
•Secure promotional marketing at our FWSD®
events for all of 2015.
•Achieve brand publicity with FWSD® media
partners across print, online, video and social
media platforms.
•Acquire post-event professional photography to
support your marketing efforts.
•Give your brand the opportunity to support
the fashion, beauty & design industry.
SPONSOR LEVELS
PREFERRED BOUTIQUE
$2 , 0 0 0
•  Logo on FWSD marketing materials
• 4 VIP Tickets to Fashion Week San Diego 2015
(flyers, agendas & email campaigns)
•  Opportunity to put item in gift bags at
•  Logo on FWSD website hyperlinked under
FWSD runway shows
Preferred Boutique Partner
•  Logo at FWSD runway shows
SPONSOR LEVELS
PREFERRED SALON
$2 , 0 0 0
•  Logo on FWSD marketing materials
• 4 VIP Tickets to Fashion Week San Diego 2015
(flyers, agendas & email campaigns)
•  Opportunity to put item in gift bags at
•  Logo on FWSD website hyperlinked under
FWSD runway shows
Prefereed Salon Partner
•  Logo at FWSD runway shows
SPONSOR LEVELS
PREFERRED HOTEL
$2 , 0 0 0
•  Logo on FWSD marketing materials
• 4 VIP Tickets to Fashion Week San Diego 2015
(flyers, agendas & email campaigns)
•  Opportunity to put item in gift bags at
•  Logo on FWSD website hyperlinked under
FWSD runway shows
Preferred Hotel Partner
•  Logo at FWSD runway shows
SPONSOR LEVELS
PREFERRED RESTAURANT
$2 , 0 0 0
•  Logo on FWSD marketing materials
• 4 VIP Tickets to Fashion Week San Diego 2015
(flyers, agendas & email campaigns)
•  Opportunity to put item in gift bags at
•  Logo on FWSD website hyperlinked under
FWSD runway shows
Preferred Restaurant Partner
•  Logo at FWSD runway shows
SPONSOR LEVELS
SILVER SPONSOR
$5,000
• Logo on printed FWSD marketing materials (flyer,
signage, agendas)
• Logo on FWSD website hyperlinked
• 8 VIP Tickets to Fashion Week San Diego 2015
• Special thank you sponsor reception week of
FWSD (Oct.)
• Opportunity to put item in gift bags
at runway shows
SPONSOR LEVELS
GOLD SPONSOR
$10,000
• Logo on printed FWSD marketing
• Special thank you sponsor reception
• Special dedicated post on the
materials (flyer, signage, agendas)
week of FWSD (Oct.)
FWSD Twitter on company
• Logo on FWSD website
• Opportunity to put item in gift
• Plus value added customized
hyperlinked
• 10 VIP Tickets to Fashion Week
San Diego 2015
• Logo at runway shows
bags at runway shows
• Special dedicated post on the
FWSD Facebook on company
benefits
SPONSOR LEVELS
PLATINUM SPONSOR
$15,000
• Logo on printed FWSD marketing
• Opportunity to put item in
• Special option to have 1 dedicated
materials (flyer, signage, agendas)
gift bags at runway shows
event before FWSD to promote your
• Logo on FWSD website
• Special dedicated blog
hyperlinked
post on company
• 15 VIP Tickets to Fashion
• Special dedicated post on
Week San Diego 2015
FWSD Facebook on company
• Special thank you sponsor
• Special dedicated post on
reception week of FWSD (Oct.)
• Logo at runway shows
the FWSD Twitter on company
• Table at trunk show during
Oct. event.
brand or company with FWSD
audience.
• Opportunity to donate to the
business package for the winning
designer.
• Plus value added customized
benefits
SPONSOR LEVELS
FASHION PARTNER
$2 5 , 0 0 0
• Logo on printed FWSD marketing
materials (flyer, signage, agendas)
• Logo on FWSD website
hyperlinked
• 20 VIP Tickets to Fashion
Week San Diego 2015
• Logo at runway shows
• Special dedicated blog post
on company
• Special dedicated post on
FWSD Facebook on company
• Special dedicated post on
• Special thank you sponsor
the FWSD Twitter on company
reception week of FWSD (Oct.)
• Table at trunk show during
• Opportunity to put item in
gift bags at runway shows
Oct. event.
• Dedicated portion to company in
FWSD email blasts
• Opportunity to donate to the business package for the winning designer
• Opportunity to have dedicated
signage, banner, or pop up banner at
FWSD events on company.
• Special option to have 2 dedicated
events before FWSD to promote your
brand or company with FWSD audience.
• Plus value added customized
benefits
SPONSOR LEVELS
STYLE PARTNER
$50,000
• Logo on printed FWSD marketing
• (2) Dedicated portions for
• Opportunity to have dedicated
materials (flyer, signage, agendas)
company in FWSD email blasts
signage, banner, or pop up banner at
• Logo on FWSD website
• Special dedicated blog post
hyperlinked
on company
• 20 VIP Tickets to Fashion
• Special dedicated post on FWSD
Week San Diego 2015
Facebook on company
• Special thank you sponsor
• Special dedicated post on
reception week of FWSD (Oct.)
• Table at trunk show
during Oct. event.
• Logo at runway shows
the FWSD Twitter on company
• Opportunity to donate to the business package for the winning designer
FWSD events on company.
• Opportunity to put item in
gift bags at runway shows
• Special option to have 3 dedicated
events before FWSD to promote your
brand or company with FWSD
audience.
• Plus value added customized
benefits
SPONSOR LEVELS
TRENDSETTER
$100,000
• Logo on printed FWSD marketing materials (flyer, signage, agendas)
• Logo at runway shows
• (2) Dedicated portions for company in
• Logo on FWSD website hyperlinked
FWSD email blasts
• 25 VIP Tickets to Fashion Week
• Special dedicated blog post
San Diego 2015
on company
• Special thank you sponsor reception
• Special dedicated post on FWSD Face-
week of FWSD (Oct.)
• Opportunity to put item in gift bags at
runway shows
• Table at trunk show during
Oct. event.
book on company
• Special dedicated post on the
FWSD Twitter on company
• Opportunity to donate to the business package for the winning designer
• Opportunity to have dedicated signage, banner, or pop up banner at
FWSD events on company.
• Special option to have 4 dedicated
events before FWSD to promote your
brand or company with FWSD audience.
• Option to have Runway Show at your
venue OR to be the presenting sponsor
of one runway show night.
• Plus value added customized
benefits
ADDITIONAL OPPORTUNITIES
C O L L A B O R AT E
with FWSD® for a
unique & fresh approach.
• Bar Sponsor
$10,000.00
• Press Lounge Sponsor
$10,000.00
• Valet Parking Sponsor
$10,000.00
• After Party Club Sponsor
$1500.00
• VIP lounge
$1000.00
• Billboard Sponsor (3)
$3500.00
• Items in FWSD VIP
$250.00 plus units
Giftbags
• Dedicated Pre-event
$5,000.00
FASHION WEEK SAN DIEGO®
LOOKS FORWARD TO YOUR
S U P P O RT I N 2 0 1 5 !
ALLISON ANDREWS
Founder + Director
allison@fashionweeksd.com
858.270.9466