LO N D O N | A M S T E R DA M | D U S S L E D O R F | B E R L I N Our Rates Creative & Digital content for fashion and lifestyle brands AU Tcamera U M N /and WIN T E R 2equipment, 014 *includes: studio space, photographer, lighting studio assistant, and 48-hour product storage as standard. All prices are subject to an additional 20% VAT. 1 CONTENTS 4 Our Services 6 Ecommerce photography 8 High Volume Ecommerce 10 Lookbooks 12 Lifestyle Photography 14 Creative Still Life Photography 16 Fashot Film 18 Brand Consultancy 20 Post-Production 21 Copywriting 22 Additional Services 24 Fashot Ambassadors Fashot Agency is a full service photography and video content agency. Since 1997, we have produced over 10 million images, ranging from creative advertising campaign imagery to ecommerce product photography. Today, we service some of the world’s largest retailers via our European-wide network of studios and specialise in combining creative, financial and logistic solutions to ensure maximum outputs from every production: a service unrivalled by any other supplier. We offer all-inclusive day rates, which guarantee: studio space, lighting and camera equipment, photographer/videographer, studio assistant, catering and 48-hour product storage. Fashot’s pricing structure is based on time per day not the number of images produced. Photography working hours begin at 0900 and finish at 1800 with one hour for lunch at 1300. Estimating the number of products that can be photographed in one day revolves around the complexity of the product and the image’s final destination. For an accurate quote feel free to contact us: info@fashot.com “If you don’t attempt to give your brand imagery a visual identity or standard then you deny it the opportunity to have a point of difference or an enviable position in the market.” Lee Friend, Executive Producer 2 FA S H OT. C O M I N F O @ FA S H OT. C O M +44 (0)20 7267 0700 *includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour product storage as standard. All prices are subject to an additional 20% VAT. 3 FILM Our Services Fashot Agency’s all-inclusive studios* have more than 300 dedicated photographers, videographers, stylists and producers working in our European-wide network of studios. We can create stunning imagery in a variety of formats, so whether you need still-life pack shots for ecommerce, advertising campaign photography, TV commercial or digital video content, we have exactly what you’re looking for. ECCOMERCE & HIGH VOLUME PHOTOGRAPHY from £850 per day With more than 15 years ecommerce experience we understand the need for expert planning and execution when producing photography for merchandising purposes. Everyday, we shoot, retouch and process more than 7,000 images for fashion retailers and non-apparel brands alike. This includes invisible mannequin, model and product photography. LOOKBOOK PHOTOGRAPHY Our in-house film department use state of the art video camera equipment and editing software to ensure that, regardless of the medium, the calibre of the cinematography and the final consolidated edit is to the highest standard. We create television commercials, pop videos, fashion films and reportage video. ECOMMERCE CATWALKS & 360 PRODUCT ROTATIONS from £850 per day A stylish video will enrich your online content and make sure it sells. Our catwalk videos and 360-degree video rotations are an invaluable feature for displaying a variety of products, from diamond rings to cars and will bring your website to life. Furthermore, it will enhance the shopping experience for your customers. WEB TV from £1000 per project Social media is a chance for you and your brand to connect to the market on a personal level. In particular, video content is the perfect way to engage consumers with a quick, slick and visually arresting message. We concept, film and edit bespoke content on an ad hoc basis or can work with marketing teams to develop annual strategies for YouTube, Instagram, Twitter and Facebook. BRAND CONSULTANCY from £850 per day For instant impact and inspiration, a Look Book can be a highly effective way to promote your products and keep potential customers in the fashion loop. Whatever your brand message – aspirational, fanciful, cutting edge, luxe – the Fashot Agency team can create a visually stunning Look Book, either in the studio or on location. from £2000 per project Both fledging and established retailers regularly utilise our brand consultancy services. Not only do we understand digital and print content production, we have also seen the market evolve over the last two decades permitting us to steer you through even the most challenging of markets. Working closely with you, we create a bespoke visual style guide to keep your visuals on brand. ADVERTISING LIFESTYLE PHOTOGRAPHY POST-PRODUCTION from £1200 per day We produce high-quality photography for use above the line and at point of sale that encapsulates the essence of your brand. Our team of experts will guide the whole creative process from initial concept to styling and production. And with unrivalled contacts at leading model agencies, we can even recruit the perfect face for your brand. ADVERTISING STILL LIFE PHOTOGRAPHY from £1200 per day Image is everything these days. Your brand needs captivating and iconic imagery that will grab attention, increase awareness and, ultimately, sell your product. Our expert pack shot photographers use decades of experience - as well as unmatched creative flair - permitting your product to be seen in, literally, the best light. Our photographers and producers are happy to meet to discuss ideas and advise on the best way to convert abstract ideas into tangible results. 4 from £1200 per day FA S H OT. C O M I N F O @ FA S H OT. C O M +44 (0)20 7267 0700 from £100 per hour Post-production is crucial in the world of digital media. We have five post-production centres around the world, and tailor-made asset management systems. Our world-class studios are staffed by experienced teams of photographers, stylists and post-production staff to ensure you get fast turnaround and quality controlled results every time. COPYWRITING from £0.05 per word Through research, we have found that good product descriptions are often last port of call for the indecisive buyer. Our team of experienced wordsmiths can produce customer-focused, high-quality editorial in your brand’s unique voice. With the ability to write up to 2,000 captions a day, we know that high volume and speed is key when it comes to ecommerce. *includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour product storage as standard. All prices are subject to an additional 20% VAT. 5 Ecommerce RECOGNISABLE MODEL PACKAGE The recogniseble model package is ideal for fashion retailers who want to add personality with the perfect face of their brand. Models are photographed on a studio background, lit according to brand directives and styled by make up artists in accordance with brand specification. Our all-inclusive studio and accurate shot-rate estimates permit you to calculate exactly the cost of putting your product range on your website. We have a basic day rate that includes: studio, photographer, lights, camera, breakfast and 48 hour product storage. Additional considerations: Styling, Hair & Make-up Artist, Casting, Model, Post-production, Courier, Catering UNRECOGNISABLE MODEL PACKAGE Our unrecognisable model package is perfect for fashion retailers looking to add life to their clothing. We guarantee to photograph 50 products per day when a single shot is required. We guarantee to photograph 35 products per day when a front, back and detail shot are required. FLATS INVISIBLE MANNEQUIN The garment is laid out and photographed from above. The image can be retouched as needed although we endeavour to capture as much “in camera” as possible to minimise retouch costs. Fashion retailers can add shape to their range with our affordable basic ecommerce package. Clothing is placed onto a mannequin, pinned accordingly and photographed. The mannequin is then removed in post-production allowing the e-consumer to fully examine the garment before purchase. We guarantee to photograph 35 products per day when one front shot is required. We guarantee to photograph 30 products per day when front and back photographs are requested. Additional considerations: Styling, Postproduction, Courier, Catering We guarantee to photograph 50 products per day when one front shot is required. We guarantee to photograph 35 products per day when three shots of each product are required. Additional considerations: Styling, Post-production, Courier, Catering 6 Additional considerations: Styling, Casting, Model, Catering, Post-production, Courier FA S H OT. C O M I N F O @ FA S H OT. C O M +44 (0)20 7267 0700 Costs All inclusive studio* from £850 per day £450 per half day £125 per hour PRODUCTS Photography is art but also a business. We pride ourselves on producing bespoke brand perceptive imagery as well as a multitude of product descriptive shots everyday. Our team work hand-inhand with clients’ creative to ensure the outcome is exactly as desired. Additional considerations: Styling, Postproduction, Courier, Catering *includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour product storage as standard. All prices are subject to an additional 20% VAT. 7 High Volume Ecommerce + Proven track record with Europe’s largest retailers + Full studio set-up at your distribution centre + Contact us: quote@fashot.com We have a global team working around the clock to offer a highvolume solution for your product photography. With more than 15 years’ ecommerce experience, we understand the demands and issues associated with volume fashion retail to help increase sales and save time. High Level SLA For all our high volume partners we guarantee that within 48 hours of your product’s arrival in our studio, the photos have been taken, the images retouched and the files delivered to your servers. If required, we’ll set up a fully-functioning photographic studio at your distribution centre to save time and costs as well as integrating our team into yours and relocating employees if necessary. Access to all our resources and staff High volume partnerships rely on clear lines of communication at all times and different departments working in unison. Even before a lens cap has been removed, we create a Style Guide in collaboration with your online trading department. Our Style Guides outline precisely how product ranges are to be shot and retouched. Such detail permits a number of concurrently running photography sets, where each team are able to shoot confidently knowing they are adhering to the overall brand vision. These definitive documents are reviewed and renewed every three to six months to ensure your 8 FA S H OT. C O M I N F O @ FA S H OT. C O M +44 (0)20 7267 0700 customer’s journey is optimised and your brand remains competitive. We also have wealth of data that supports our recommendations. Quality and Quantity With all high voIume contracts, the need to be precise is magnified. Images are sent to quality control at the end of each day and approved before the set is closed. Once given the all clear, the images are transferred via our internal network to our post-production teams who are based in London and China, allowing a speedy turnaround time on thousands of images per day. For your peace of mind, we adhere to strict employment codes of conduct and never outsource post-production to freelancers in developing countries. Images are then approved and delivered to your chosen destination ready to be integrated to your website. Contact us: quote@fashot.com Costs Negotiable prices depending on length of contract & number of products per day *includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour product storage as standard. All prices are subject to an additional 20% VAT. 9 Costs All inclusive studio* from £850 per day £450 per half day £125 per hour Lookbooks + Fashion Photographers + Art direction + Model booking & casting For instant impact and inspiration, a look book can be a highly effective way to promote your products and keep potential customers in the fashion loop. Whatever your brand message - aspirational, fanciful, cutting edge, luxe the Fashot Agency team can create a visually stunning look book, either in the studio or on location, that will show off your product to best effect. Additional considerations: Styling, Casting, Model, Hair & Make-up Artist, Post-production, Courier, Catering 10 FA S H OT. C O M I N F O @ FA S H OT. C O M +44 (0)20 7267 0700 *includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour product storage as standard. All prices are subject to an additional 20% VAT. 11 Lifestyle Photography + Advertising Campaigns + Full-service production + Portfolio on request We understand the bespoke nature of every shoot yet there are some constants you can rely on when working with the Fashot Agency. We guarantee to include a senior lifestyle photographer, top of the range camera, studio space, equipment, studio assistant, client catering and pre-production meeting with producer as standard in our day rate. Additionally, we offer a complete production service including location scouting and sourcing talent both in front and behind the camera and advertising grade post-production work. For creative photography shoots we also recommend use of the Fashot Ambassadors; a team of freelance creative consultants who are onhand to add expertise. Costs all inclusive studio* from £1200 per day £600 per half-day 12 FA S H OT. C O M Additional considerations: Styling, Casting, Model, Hair & Make-up Artist, Postproduction, Courier, Location scouting, Onsite producer, Pre-production meetings I N F O @ FA S H OT. C O M +44 (0)20 7267 0700 *includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour product storage as standard. All prices are subject to an additional 20% VAT. 13 Creative Still Life Photography + Art Drirection + Expert Lighting Directors + In-camera capture Let your products paint a story, with high calibre still life imagery for your website or advertising campaign. We use innovative production methods and talented retouch artists to capture the essence of your brand and create stunning photography. We execute project briefs to the letter and are also on-hand to steer the process if required; from concept and styling through to photography and post-production. Additional considerations: Prop styling, Post-production, Courier Costs all inclusive studio* from £1200 per day £600 per half-day 14 FA S H OT. C O M I N F O @ FA S H OT. C O M +44 (0)20 7267 0700 *includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour product storage as standard. All prices are subject to an additional 20% VAT. 15 Fashot Film specialise in creative video content for web, television, social media and corporate use. We use state-of-the-art camera equipment and editing software to ensure that, regardless of the medium, the calibre of the cinematography and the final consolidated edit is to the highest standard. We thrive on making cinematic quality content for every sector of the retail industry including: fashion, sport, technology, music and film. We can follow a brief or develop one based on the client’s objective. Collaboration and brand understanding are key to every project.The film department works hand in hand with the creative photography team allowing us to handle of an entire campaign all under one roof including behind the scenes films, stop-motion animation and reportage/events video. Our catwalk videos and 360-degree video rotations are an invaluable feature for displaying a variety of products. Video catwalks can be filmed simultaneously as model photography maximising your outputs for not much extra cost. all inclusive studio* from £1200 per day £600 per half-day + TV commercials + Bespoke video content + Concept development, storyboarding & execution We also ensure time, energy and budget are spent wisely; maximising the output created in every production. CATWALK AND PRODUCT VIDEO Costs Fashot Film Costs all inclusive studio* from £850 per day £425 per half-day £125 per hour Additional considerations: Styling, Casting, Model, Hair & Make-up Artist, Editing, Courier 16 FA S H OT. C O M I N F O @ FA S H OT. C O M +44 (0)20 7267 0700 *includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour product storage as standard. All prices are subject to an additional 20% VAT. 17 Costs Strategy With 15 years of industry experience, we can provide the research and insights that will give you a clear picture when examining commercial opportunities, potential costs and projected performance. We work hand-in-hand with your brand advisors, ensuring you always feel ready in the ever-changing, fast-paced world of commerce. Crucial to this process is the development of a Style Guide that leaves you feeling confident about your business planning. from £2000 per Style guide £500 per seasonal review Style Guides Style Guides outline precisely how your brand’s imagery is photographed, retouched and delivered. It includes everything from styling notes, lighting directives, logo positions and model poses to post-production direction and digital file naming conventions. Such detail in the Style Guide offers consistency throughout the season as well as flexibility and differing photography teams can shoot confidently knowing they are adhering to your overall brand vision. This definitive document is reviewed and/or renewed every three to six months to ensure your customers’ journey is optimised and your brand remains competitive.We especially recommend the creation of a Style Guide for high volume and/or ongoing accounts. In our experience, this level of attention to detail permits a high level SLA and, ultimately, saves time and cost. Multi channel Content optimisation We also have a number of ancillary services that ensure your customers find you across every channel. Whether it’s web, mobile, or point of sale, we’ll be there to make sure consumers enjoy the very best, optimised cross-channel creative content. In addition, we’ll provide keyword optimised product descriptions and editorial copy that is unique, compelling and optimised for conversion. Brand Consultancy + Strategy consultation & implementation + Seasonal reviews + Multi-channel content optimasation 18 FA S H OT. C O M I N F O @ FA S H OT. C O M +44 (0)20 7267 0700 *includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour product storage as standard. All prices are subject to an additional 20% VAT. 19 Copywriting + Three packages: Premium, Project, Production + Price per project or per word + Multi-lingual copywriters PREMIUM £0.07 per word, average of 90-100 words per product. Our all-inclusive service. Our Premium package provides extensive competitor and SEO analysis, integrated support and implementation. A first round of rewrites and amends come as standard. Our Premium services includes a dedicated Copy Lead, available for you at every step of your project. Perfect for one-off projects or on-going operations looking for an all-in-one solution. PROJECT £3.50 - £5.50 per product, average of 50-80 words per product. Our Project package is an ideal choice for one-off drops and occasional work. Once you’ve delivered your brief, our writers and search team will get to work. Competitor analysis, SEO insights and best practice guidelines are all part of the package. A dedicated Copy Co-ordinator is there for you at every step of production. Costs POST-PRODUCTION + Photography retouching The folowing guidelines allow us to guarantee quotes and avoid spiralling costs: + Video editing + Data asset management High volumes and deadlines are no hurdle, with five post-production centres around the globe. We value ethical employment practices and therefore, all our post-production team are full-time employees guaranteeing peace of mind for clients. 20 FA S H OT. C O M Retouching from £100 per hour* Video editing from £125 per hour* PRODUCTION £3.00 - £5.50 per product, average of 50-80 words per product. Our Production package is an ideal choice for commerce platforms and busy retailers. Our teams work with high volumes, generating fresh copy or optimising existing content to populate your site with the detail your product pages need. Ongoing insights and analysis are all part of the package, keeping your content ahead of the game. Cut outs – up to 4 minutes per image Clean up – up to 8 minutes per image Creative retouch – up to 30 minutes per image Compositing – up to 60 minutes per image Our in-house video editors ensure all productions have the very best finish. I N F O @ FA S H OT. C O M +44 (0)20 7267 0700 *includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour product storage as standard. All prices are subject to an additional 20% VAT. 21 PRODUCTION Additional photographer/videographer £450 per day Pre-production meeting £400 per day Location scouting £400 per day On-site producer £450 per day Model casting & booking £600 per day Model booking Studio catering Transcoding Additional assistant £10 per head £100 per booking £75 per hour FULL SERVICE PRODUCTION Additional services Use our all-inclusive studio* for all your visual assets, from simple product shots to photography and film content for an end-to-end campaign. PHOTOGRAPHY ASSET MANAGEMENT Secure, easy-to-use digital asset management means LOCATION SCOUTING £400 per day STYLING CELEBRITY PORTRAITURE that your whole team can access the files they need, CREATIVE FREELANCE TALENT Ecommerce Stylist £150 per day Fashion Stylist £300 per day Prop Stylist £350 per day Art Director £500 per day Make-up & Hair stylist £400 per day Voice-over artist £400 per day Motion control & operator £1500 per day High Speed camera team £1500 per day Styling sourcing day £200 per day Fashot Ambassador on request ADMIN Product storage £40 per day Data Asset Management on request Courier at cost Crew travel at cost wherever they are. Our unique ‘shoot and serve’ software - Sample Manager ™ - converts Excel / CSV client data into a real time shared editable user interface, transporting shoot images to your HQ in real time. CELEBRITY PORTRAITURE REPORTAGE VIDEO & PHOTOGRAPHY Our photographers have experience with high-profile Contact Us E: info@fashot.com T: +44 (0)207 267 0700 subjects and our studio caters for VIPS. 22 FA S H OT. C O M I N F O @ FA S H OT. C O M +44 (0)20 7267 0700 CUTOUTS *includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour product storage as standard. All prices are subject to an additional 20% VAT. 23 -THE AMBASSADORS- ELLA CATLIFF Fashot’s ambassadors PRESENTER AND BLOGGER Ella Catliff launched her blog La Petite Anglaise three years ago, after studying for a BA in fashion history and theory at Central Saint Martins. She is a regular at London, Milan, New York and Paris Fashion Weeks, and was named one of ‘20 to watch for 2014’ by InStyle. She has featured in The Daily Telegraph, Vogue and Company and has collaborated on shoots with brands such as Louis Vuitton, Mulberry, Whistles and Harrods.Selfridges, Burberry and Sony. Introducing our team of creative consultants who are on hand to add their expertise to your project. As a little extra insight we asked... A “My lightbulb moment? Seeing a Dolce & Gabbana gown in their Rome flagship store aged 12.” DAVID WATERS JOURNALIST David Waters is the author of Grooming Essentials For Men and writes on men’s fashion, relationships and lifestyle for The Telegraph. His styling and menswear stories have also appeared in GQ, The Guardian, Men’s Health and Q. “What was the look that changed your life?” The Times. He is also a psychotherapist and lectures at The School of Life and runs a private therapy practice in central London. He is currently working on a feature about Jean Paul Gaultier.r label, Violet Lake. A “Gold rubber JP Gaultier belt for about 6 years of clubbing in the early 90s. I wore it everywhere.” CATHY KASTERINE ELEANOR DOUGHTY FASHION DIRECTOR AND STYLIST WRITER Cathy Kasterine began her career as a fashion assistant on Vogue. In the early 1990s she left to become Eleanor Doughty writes about fashion, life and everything else for The Telegraph, The Independent, Topman, freelance, and styled catwalk shows for Miu Miu, Anna Molinari, Blumarine, Mary Katantzou, Ghost, Julien Never Underdressed and The Huffington Post. She is rarely without something to say, and believes that if you Macdonald and Pringle. She has also worked on advertising campaigns for Armani, Louis Vuitton, Dior and don’t ask, you don’t get. She wears an old, holey Barbour jacket most of the time, and is frequently asked Gap. She is now fashion director at large on Harper’s Bazaar and contributing fashion editor for Vogue Italia. whether she should be writing about clothes at all.blogspot.com. A “Corinne Day’s grunge girls in the 90s and a young Kate Moss in a hippy dress and Birks with lovely A “Jumped on Chanel’s ‘it’s always better to be slightly underdressed’ bandwagon. I usually am, so it suits me.” long free hair, and a carefree smile.” TOM MEREDITH URSULA LAKE CREATIVE DIRECTOR STYLIST AND FASHION DIRECTOR Tom Meredith began his career as a designer on Harper’s Bazaar before becoming art director of Elle. While After cutting her teeth on ES Magazine, and spending seven years on The Sunday Telegraph’s Stella magazine, he was there he art directed cover shoots and the magazine’s iPad app and was responsible for the redesign Ursula Lake became fashion director at Never Underdressed. She has worked as a consultant and stylist for luxury of the biannual Elle Collections magazine. In 2012 he became creative director of InStyle, and in 2013 brands including Harvey Nichols, Harrods and Net-A-Porter and contributed to publications such as GQ, Tatler and moved to Paris to work on French Elle’s twice-yearly Special Mode magazine. The Sunday Times Style. In 2010 she launched her own swimwear label, Violet Lake. A “Go faster stripes.” A “Growing up, I loved to watch old movies with stars like Grace Kelly, Jane Russell and Marilyn Monroe. Grace Kelly’s wardrobe is immaculate in Rear Window and High Society I think that was when I caught the fashion bug.” THOMAS STUBBS THEA LEWIS-YATES STYLIST AND WRITER STYLIST AND ART DIRECTOR Thomas Stubbs trained as a womenswear designer, but moved into men’s styling after graduating. He has Thea Lewis-Yates is a former fashion editor of Harrods Magazine. She now works as a freelance stylist and worked as fashion editor and stylist on Loaded and wrote the Talking Trousers column for The Sunday Times Style art director for clients including Davidoff, Gucci, Marks & Spencer and Avon. She has worked with leading magazine. He is currently fashion editor at large on The Rake magazine and writes The Sharpener men’s style photographers, including Jason Hetherington and Nicole Nodland, and has styled and art directed shoots for Tatler column for The FT’s How To Spend It. He is a regular contributor to The Daily Telegraph, GQ and Glamour. Hong Kong, Stylist and How To Spend It and advertising campaigns for rL’Oréal, Selfridges, Burberry and Sony. A “Gucci snaffle loafers showed new flash casual (flashual) way forward.” A. “A long black silk skirt from Kensington Market, aged 9. Desperately wanting it to wear with my DM boots and lumberjack shirt to channel the 90s grunge vibe.” NATALIE HARTLEY CLARE LAZARO FASHION DIRECTOR, GLAMOUR STYLIST AND ART DIRECTOR Natalie Hartley started working in PR but after a year moved over to editorial and fashion styling. She worked as Clare Lazaro has been a fashion stylist for more than 15 years and has worked with world-famous a fashion assistant on Elle for three years before becoming senior fashion editor at The Sunday Times Style, where photographers including Rankin and Damon Baker and top models Alek Wek and Freya Beha Erichsen. After she wrote a weekly ‘Natalie Hartley Wears’ column. She then moved to InStyle before becoming fashion director of stints at Marie Claire and The Independent, she went on to become fashion director at The Times Magazine Glamour in 2014. She also has her own blog, nataliehartleywears.blogspot.com. and LUXX. She is now contributing fashion editor of JFW and contributes to InStyle, Stylist, matchesfashion. A. “Stonewashed denim dungarees shorts and converse with curly laces.” com and Observer Magazine. A. “My first vintage buy when I was a poor fashion student. It taught me to experiment with less obvious 24 FA S H OT. C O M I N F O @ FA S H OT. C O M +44 (0)20 7267 0700 *includes: studio space, photographer, camera and lighting equipment, studio assistant, and 48-hour product storage as standard. All prices are subject to an additional 20% VAT. 25 LO N D O N | A M S T E R DA M | D U S S L E D O R F | B E R L I N 26 FA S H OT. C O M I N F O @ FA S H OT. C O M +44 (0)20 7267 0700
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