1. business and industrial
2. advertising and marketing
3. marketing

CIM Postgraduate Diploma
This qualification is vital for those who are
already senior marketing managers, or who
aspire to become senior.
It is suitable for those with at least 6 years
managerial experience.
CIM Professional
Diploma in Marketing
CIM PROFESSIONAL
CERTIFICATE IN MARKETING
CAM Digital
Marketing Diplomas
cambridge
marketing college INDIA
This course is vital for marketers who are
concerned with managing the marketing
process at an operational level and are
currently working or want to work in a
managerial role.
This qualification gives an overall
understanding of the workings of a
marketing department and practical
learning on marketing communications.
The CIM now offers 4 CAM digital marketing
qualifications:
After completing a marketing qualification
our Alumni had an average salary increase
of £10,000.*
Unit 1 Marketing Essentials
The Postgraduate Diploma:
Unit 1 Marketing Planning Process
Unit 1 Emerging Themes
Unit 2 Delivering Customer Value Through
Marketing
Unit 2 Analysis and Decision
Unit 3 Marketing Leadership and Planning
Unit 4 Managing Corporate Reputation
CIM CAM
Diploma in Digital Marketing
Unit 3 Assessing The Marketing Environment
Unit 4 Marketing Information and Research
Unit 3 Managing Marketing
Delegates will:
Delegates will:
Delegates will:
•Make the transition into strategic
marketing management
•Evaluate the role of the marketing
planning process and implementation in
a range of marketing contexts including
organisational strategy, culture and the
broader marketing environment
•Work more cross-functionally at a senior
management level
•Make a significant contribution towards
the organisation’s corporate and business
strategy
• Contribute to board decisions
•Demonstrate a high level of leadership
and influence
•Develop and manage a brand and
product portfolio in the context of the
organisation’s marketing strategies and
objectives
•Recommend how a marketing function
should be structured to deliver
competitive advantage, marketing and
organisational success
• Understand the function and
fundamentals of marketing in some depth
• Know the many different ways of
understanding and communicating
with customers, and the function these
methods serve
• Understand your organisation’s marketing
environment, its many constituent parts,
and how they work in unison
• Apply practical knowledge – including the
collecting and analysing of data, and the
establishment of marketing budgets
Costs
Pay per module or for full course see:
www.marketingcollege.com/worldservice
There has been an explosion in the ways in
which consumers are contacted both digitally
and through conventional media. It is now
more important than ever for marketers to
have the skills necessary to understand
digital marketing and to be able to undertake
digital marketing planning successfully.
Whether you are looking to break into the
digital marketing industry or if you want to
specialise your knowledge, there is a digital
course for you.
CIM membership and assessment costs are
payable in addition to the College’s fees.
Pass rates
Our pass rates are exceptional and consistently
above the CIM average.
Tutors
All of our tutors are practising marketing
professionals who bring a relevant and current
set of skills to our courses.
Delegates receive guidance from a dedicated
specialist tutor for each module.
Support
Study Guides are provided upon enrolment.
Our online resources include podcasts, webinars
and downloadable files of lecture notes.
•Identify the organisation’s information
needs, scope of research projects and
resource capability to underpin the
development of a business case to
support marketing projects
Twitter: @cmcpointsofview
www.marketingcollege.com
Study by Distance Learning
Study by Distance Learning
INDIA
Study by Distance Learning
INDIA
Study by Distance Learning
INDIA
from Cambridge Marketing College
nandan@marketingcollege.com
CIM CAM
Diploma in Mobile Marketing
CIM CAM
Diploma in Digital Metrics and Analytics
Unit 4 Project Management in Marketing
with a Marketing qualification
Nandan Sengupta, our tutor and
Brand Ambassador, will be happy
to answer your enquiries.
CIM CAM
Diploma in Digital Media and Branding
Unit 2 Stakeholder Marketing
Enhance
Your Career
*Source: The Value of Marketing Qualifications Survey
2012. Cambridge Marketing College, average data from
2007– 2012.
INDIA
We have been delivering high
quality professional training
and qualifications for 21 years.
Studying at Cambridge Marketing College
was definitely a positive experience and I
would recommend it to anyone interested in
starting/developing a career in marketing.
CaM DIPloMa In
MarkeTIng CoMMUnICaTIons
This qualification is ideal for anyone
working in or wanting to work in marketing
communications.
The course will meet the needs of
communication practitioners and will teach
practical skills which can be used in the
workplace immediately.
Unit 1 Marketing and Consumer Behaviour
Unit 2 Advertising
Unit 3 Integrated Media
Unit 4 Public Relations
Unit 5 Sales Promotion and Direct Marketing
CaM DIgITal
MarkeTIng DIPloMas
CIM ProfessIonal
CerTIfICaTe In MarkeTIng
CIM ProfessIonal
DIPloMa In MarkeTIng
CIM PosTgraDUaTe DIPloMa
The course has already helped me secure
six interviews within a diverse range of
industry sectors as a direct result of this
being on my CV. Commercially the course is
a great success and candidates will really
benefit from this.
My experience with CMC was invaluable,
enjoyable and very positive; I would
certainly recommend to others interested in
furthering their marketing skills.
I found the whole organisation, content
and quality to be exceptionally high. The
coursework was challenging but provided
great insight to enable me to take the next
steps in my career.
I still refer to the course books/folders
that were supplied with the course. The
Postgraduate Diploma was an excellent
course.
For details:
www.marketingcollege.com/digital
For details:
www.marketingcollege.com/courses/cert
For details:
www.marketingcollege.com/courses/dip
For details:
www.marketingcollege.com/courses/postgrad
90% of College alumni said that their CIM/
CAM qualification has been of value in their
career development.
The tutors were great, really informative and
great at facilitating discussion. I would fully
recommend the course and college.
CaM DIPloMa In MarkeTIng
CoMMUnICaTIons
I found that it has already been hugely
influential on my current employment and
my future career plans.
For details:
www.marketingcollege.com/courses/marcomms
Delegates will:
•
Develop marketing communications and
brand support activities based on their
understanding of market and consumer
behaviour
•
Demonstrate the skills needed to devise,
execute and analyse a PR plan
•
Explain the roles of direct marketing and
sales promotion, as well as manage and
maintain a marketing database
•
Demonstrate good all-round knowledge
of the advertising industry, and how good
advertising is applied in practice
•
Understand the role of all media (including
digital) in effective marketing
Study by Distance Learning