1. technology and computing

EXECUTIVE PA MAGAZINE MAR/APR 2015
EXECUTIVEPA
UK EDITION | THE LONGEST ESTABLISHED & LEADING MAGAZINE BRAND FOR PROFESSIONAL PAs
www.ExecutivePA.com Mar/Apr 2015 £8.99
When PAs
turn bad
The lone
ranger
Theft, fraud, dishonesty...
PAs have been making
headlines for all the
wrong reasons
They may be in the
minority in offices,
but male PAs are
making waves
What does your working
day involve when you’re
PA to the boss at Crystal
Palace Football Club?
THE
BEAUTIFUL
GAME
INSIDE
EVENTS + TRAVEL + TECHNOLOGY + VENUES + NEWS + CAREER
providing you with a better option
Comprehensive
ensive corporate travel services and account management support
Applehouse arrange and manage corporate travel for a diverse
organisations. Our clients have access to
range of companies and organisations
a dynamic infrastructure that allows them to achieve significant and
measureable cost savings, process efficiencies and time savings.
All this without compromising on quality, flexibility and personalised
service.
With an innovative and fresh approach to business travel, Applehouse
is able to cater for your professional and personal travel requirements
anywhere in the world.
To find out more, call 0800 408 8011 or email: sales@applehousetravel.co.uk
www.applehousetravel.co.uk
FOREWORD
March/April 2015
EXECUTIVEPA
THE MAGAZINE FOR PROFESSIONAL PAS AND SECRETARIES
ENQUIRIES
EDITORIAL
Cora@ExecutivePA.com
ADVERTISING
020 7236 1118
Sales@ExecutivePA.com
MEMBERSHIPS & SUBSCRIPTIONS
020 7236 1118
Subs@ExecutivePA.com
CONTACTS
EDITOR
Cora Lydon
Cora@ExecutivePA.com
PUBLISHER & UK GENERAL MANAGER
Andrew Organ
Andrew@ExecutivePA.com
ADVERTISEMENT MANAGER (UK)
Stephan Pavlovic
Stephan@ExecutivePA.com
SUBSCRIPTIONS
Sam Anderson
Sam@ExecutivePA.com
ASIA PACIFIC
James Brome
+61 (7) 3839 4911
James@ExecutivePA.com.au
Here at Executive PA Magazine we’re all about
waving the flag for PAs and trumpeting the important role
they have in businesses across the country. But, that’s not
to say that all Personal Assistants are doing their bit to
raise the image of the profession. On page 22 we look at
some of the assistants who have defrauded and stolen
from their (often high profile) bosses – some of the sums
they steal are eye-watering and say a lot about how much
trust and autonomy is placed in a PA.
This issue we’re also taking a closer look at organising
AGMs and some of the PAs on our reader panel give us
their top tips for making it happen effortlessly (or at least
look that way) – take a look on page 32. Finally we have the
usual mix of interviews (on page 8 we speak to Clare
Hurford, PA to Crystal Palace Football Club owner Steve
Parish), office trends (has you company embraced the idea
of activity-based working – see page 14) and more. We
hope you enjoy the issue and do take a look at some of the
fantastic reader events we’re running in the coming
months, from page 34.
Cora Lydon, Editor, Cora@ExecutivePA.com
CHAIRMAN
Russell Peacock
PUBLISHED BY
Solutions Publish LTD
21 Godliman Street,
London, EC4V 5BD
EUROPE
www.ExecutivePA.com
ASIA
www.ExecutivePA.asia
AUSTRALIA
www.ExecutivePA.com.au
PRINTED BY
Buxton Press
Annual subscription: £53
Copyright 2015 Solutions Publish
All rights reserved; no part of this publication may be
copied or reproduced, stored in a retrieval system or
transmitted in any form or by any means electronic,
mechanical, photocopy, recording or otherwise without
the prior written permission of the publishers.
While every care is taken in the compilation of this
publication, the publishers can not accept any
responsibility for any inaccuracies or changes since
compilation, or for consequential loss arising from such
changes or inaccuracies, or for any other loss, direct or
consequential, arising in connection with information in
this publication.
Acceptance of advertisements does not imply
recommendation by the publisher.
This publication is produced from sustainable sources
and is a recyclable product. We encourage our readers
to reduce waste by recycling.
Circulation audited
by Audit Bureau
of Circulation
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
03
CONTENTS
March/April 2015
16
12
44
08
FEATURES
08 PA Profile
Clare Hurford is PA to Steve Parish – co-owner of
Crystal Palace Football Club – and talks to Executive PA
Magazine about her role
14 Beyond hot desks
What’s the future for workplaces? We take a look at
Activity Based Working to see if it has legs
22 When PAs turn bad
Heard the one about the PA who defrauded their boss
out of millions? Probably – as PAs are making headlines
more frequently than ever before
44 The lone ranger
Take a look around the office? How many male PAs do
you spot? We bet a very small number, if any. Executive
PA Magazine looks at why male PAs are underrepresented and why that should change
46 PA Vs PA
This issue 2015 PA of the Year UK goes head to head
with her Australian counterpart
04
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
INTERACTIVE
34 Executive PA Magazine reader events
We have some fantastic events lined up this issue so do
come along and meet us
AWARDS
12 Executive PA Magazine Awards
We find out more about the award-winning bashes
organised by the winner and runner-ups for Best
Organised Event at the Executive PA Magazine Awards
SOCIAL MEDIA
Find out what our social media-connected PAs are
discussing on Facebook or keep up-to-date with us
through Twitter, LinkedIn or via ExecutivePA.com
ExecutivePA.com
facebook.com/
executivepa
twitter.com/
PAofTheYear
linkedin.com/
Executive PA Magazine
Executive PA Magazine | ExecutivePA.com
41
25
31
48
REGULARS
WORK
VENUES
06 In box
28 Venue menu
All the news, views and information you need
TRAVEL
25 Soaring high
In a world where image is everything, could hiring a private
jet for the boss, give your company the edge?
PRODUCTS
16 Office solutions
Executive PA Magazine explores some of the products that
should be in your office
Find out what’s happening in venues across the country
31 Five of the best horseracing venues
Get business off to raring start with a venue immersed in
the sport of horse racing
32 Make your AGM go with a zing
It’s your job as a PA to make sure attendees want to be at
your company’s AGM – here’s some ideas to make it more
appealing and run smoothly
41 Executive PA Magazine reader reports
Did you join us at one of our reader events? This issue we
report back on our most recent events
19 Technofile with Tim Stackpool
Could you be about to be replaced by a robot? Our tech
expert looks at the raft of AI personal assistants
CAREER
48 Reader panel
We get opinions from Executive PA Magazine readers – this is
your page for your thoughts
50 Career
News, views and essential information for boosting your career
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
05
INBOX
Keep up to date with the latest news surrounding the role of the PA
IN BRIEF
RESEARCH
Mobile office
PAs are helping to boost the economy – new research
reveals that commuters typically spend an average of
33.5 minutes working on their journey to and from
the office, worth hundreds of millions of pounds.
WORLD
EA jobs slashed
SURVEY
Executive Assistant
named as one of the top
25 best jobs in UK
Some of you may go into work and feel
rather smug that you have one of the
best jobs in the world – and now, if your
job title is EA, it’s official.
Glassdoor’s inaugural Best Jobs in
the UK for 2015 report has identified
the top 25 roles determined by three
key factors: earning potential, career
opportunity rating and number of job
openings. And it’s the role of Executive
Assistant that sneaks in at number 21
(numbers 1-3 being: Marketing Manager,
Finance Manager and Mechanical
Engineer – which let’s face it sometimes
a PA has to be all of these things and
more!). The position of EA won its
place for:
1 Average base salary: £29,612
Although this is a base salary we know
many of you have far higher earning
potential – with variations based on
industry and geography.
1 Career opportunity: Rated 3.3 by
Glassdoor
The very nature of the EA role means you
have a wide-ranging skill set which can
be useful when it comes to landing a promotion or taking on more responsibility.
1 Job openings: 1,613
Good EAs will always be in demand
and exceptional EAs will always find
new jobs. Despite budget cuts, most
companies know they can’t do without
their support team.
NEWS
06
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
SALARIES
Money talks
39 per cent of people say they’d start looking for a
new job if a pay rise isn’t forthcoming in the next 12
months (source: Glassdoor). However, in the PA
profession we see a great deal of employee loyalty
with many readers saying they love the good
relationship they have with their boss.
TECHNOLOGY
PA’s racism claim thrown out
Sabina Jagasia, a temping personal assistant
at Unilever’s Kingston offices, has lost her
case for racial discrimination and bullying
against the company. The PA had two
temporary stints at the multinational organisation and both times she claims she
The Premier for Prince Edward Island, Wade
MacLauchlan, has announced that he’ll be reducing
ministerial executive assistant positions, after
reducing the Cabinet to just eight. Current EA
numbers are to be slashed by more than half.
was harassed and bullied. The case was rejected after Unilever’s lawyers argued that
she could “not in any way substantiate any
of her statements”. Miss Jagasia will now
have to pay almost £5,000 in court costs to
her former employer.
Easy browsing
From April 21 it should get a lot easier to do
research on the go for both you and the boss.
Google is making changes to the way it ranks
websites in search results – giving preference to
sites that are easy to read on mobile devices.
PA PROFILE
VIEW FROM
MY DESK
Lydia Bacon, PA to UK Head of Tax and
London Head of Tax at Mazars LLP
What have you done today? After checking my emails over a cup of strong tea
I have (amongst other things) finalised travel
arrangements and created a presentation for the
UK Head of Tax’s quarterly office visits; assisted in
the directing of a recording of our pre-Budget video
for our website; registered my Partners for an
international conference; finalised menu choices for
a private dinner; researched travel options for
various visits in the UK and across Europe; finalised
details for quarterly department UK Partner
conference and searched for options for our London
departmental social.
NEWS
PA to the first lady
passes away
The former PA to Jacqueline Kennedy
passed away in March 2015. Providencia
Paredes worked for the Kennedys for
17 years and stayed by her boss’s side
following the President’s assassination.
Paredes has previously spoken out
about that difficult time in November
1963, explaining that it was she who
packed the first lady’s outfits for the
Dallas trip – including the pink suit she
wore on the day of the killing. Talking
to The Washington Post she said “I just
wanted to be near her,” explaining that
she kept herself busy in the White
House by organising clothes and accessories just in case she was needed
for anything by Mrs Kennedy, after the
shock of her husband’s death.
NEWS
Reader pens PA bible
What’s in your top drawer?
My drawer layout is a little different to standard
drawers but this is what is on the top shelf: P&C task
folders; project folder; company guidance material
e.g. forms, codes, corporate hotel information, tube
and train maps; cans of energy drink; spare
notebooks; labels.
What do you love about your job?
Clichéd I know but the variety! Also the ability to
get involved in many aspects of the firm from HR to
marketing, despite being a large organisation and
having dedicated departments for this. I also quite
like the unknown aspect and the constant changes
on each day. It gives me a sense of achievement
when I manage to pull things together.
What challenges do you face in your role for 2015?
I want to strengthen my network with other fellow
professional PAs and move forward in my role in a
more strategic way, both of which will not be easy in
such a demanding role.
Angela Garry: reader and PA contributor
to Executive PA Magazine, the world’s
most connected PA on LinkedIn and
now author of a new book, guiding
readers through the tough job of being
a PA.
Brave PAs is billed as a guide for
PAs, EAs, secretaries and administrators
working in education but actually the
book has plenty of advice to offer anyone in the PA profession.
The book focuses on some of the
core skills that every PA needs, as well
as those talents which will make you
outstanding in the role, and offers
sound advice honed from Angela’s 24
years as a PA in education.
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
07
PA PROFILE
THE
DREAM
TEAM
When Clare Hurford’s boss took up a new challenge, so did
the PA – managing the working life of Crystal Palace
Football Club’s co-owner, Steve Parish BY KAREN GLASER
MOST OF US FOLLOW a football
team because of local loyalty or family
influence. But Clare Hurford supports
Crystal Palace because of Twitter.
The online social networking service
is the reason she became PA to the football club’s co-owner, Steve Parish. Not that
she knew this about Steve when she
applied for the job of PA to the CEO of a
global design and production agency.
“The job was at Tag Worldwide which
Steve used to own. At the time, I was a
freelance stylist on various magazines and
covered for assistant fashion editors.
But I have a degree in creative advertising and I was keen to work in the advertising industry.
“One hour after I had applied for the
job on Twitter, the recruitment agency
rang to ask if I could go for an interview
that evening. It was a Wednesday, and the
following Monday I started work as
Steve’s PA.”
It was 2012, and at the end of the year
Steve left Tag, having sold the company
a year previously. Clare went with him.
Steve had already bought Crystal Palace
Football Club in 2010, but Clare says that
as the club was in the championship at the
time, his involvement with it was minimal.
08
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
Now, of course, his involvement with
Crystal Palace Football Club (CPFC) is
maximal. And Clare’s is, too. But in her
case, the beautiful game is a new dimension in her life. “I went to my first football
match, an FA cup game, during my first
week at CPFC. My dad is a rugby man
and we didn’t have a local football team
where I grew up, so I didn’t really have a
reason to like football. But I do like the
game now. And I also like the exciting
world of football.”
FASHION MEETS FOOTBALL
A couple of hours before that first game,
Clare went out and bought herself a new
outfit: a pair of black trousers and a white
shirt, both from Zara. She wanted to look
stylish, but not too avant-garde for the occasion. Her background in fashion means her
clothes can seem a bit edgy in the rather
conservative, male-dominated world of
soccer. “People in the office will often say
things such as – ‘those are rather loud
trousers you are wearing today, Clare!’ And
it is true, leather trousers are not the norm
in this world.”
For at least one day every fortnight,
though, the leather breeches hang neatly
in Clare’s wardrobe. On home matcht
“I want a PA who can be me in a
meeting, who is an extension of me, if
you like – and Clare is that person.”
APRIL/MAY 2015 | WWW.EXECUTIVEPA.COM
09
PA PROFILE
sdays, which take place once every two weeks, she works as a mys-
tery shopper at Selhurst Park, Crystal Palace’s football ground:
and for this exercise to work Clare must not stand out from the
madding crowd.
“I get there two hours before kick-off and observe the stewards
and the turnstile staff to see if they are polite and knowledgeable.
Then I’ll go to the restaurant, have a meal and review the catering staff: are drinks poured properly, is the place clean and tidy?
I also chat with waitresses and hostesses in the various lounges.
The object of mystery shopping is to improve customer service
and, where appropriate, to reward staff. And the exercise works
because the club employs casual staff who don’t know who I am.
Though for extra cover, I still dress as plainly as I can!”
DUTY CALLS
Gym-toned Steve, meanwhile, generally wears fitted clothes, says
Clare. Her job doesn’t involve buying his threads, but she does
research pieces of furniture for his apartment, currently under renovation, and when asked to describe her boss’s taste in interiors,
Clare doesn’t hesitate: “modern contemporary, quite Mayfair.”
Similarly, Steve’s friends and fans also turn to his PA for
advice on gifts for him. “He likes teas, so I always advise people to buy him Earl Grey or green tea. I think it’s the best bet
for a man who has everything.”
Clare’s more unusual PA duties have also included buying
bedding for Steve’s daughters, aged 21 and 16, and she has, on
a couple of occasions, cleaned the Crystal Palace chief’s bathroom. “It is fair to say that sometimes I feel like his mum!”
Not when she is reporting on the activities of Crystal
Palace’s membership programme at the club’s monthly management meetings, though: “I have to deliver a report on the programme to the other department heads, and at that moment I
am also a department head.” Which pleases Steve greatly. “I want
a PA who can be me in a meeting, who is an extension of me,
if you like – and Clare is that person,” he says. “In fact, I don’t
really see her as my PA. I think of her as an EA.”
But not as an EA who takes liberties: “We are a small team
here and intimacy can breed familiarity. But not in Clare’s case”
notes Steve, who appreciates that Clare is never late for work
and she doesn’t do things such as take Fridays off. “She
always maintains the correct level of professional distance.”
10
MARCH/ APRIL 2015 | WWW.EXECUTIVEPA.COM
THE PROFESSIONAL PA
Far from being late for work, Clare is regularly in contact with Steve
until midnight, and checks her emails from 7am daily. “Our phones
are always in our hands, we are constantly on Whatsapp,” she says.
But always being contactable is, she concedes, a downside to the
job, as is carving out time in the week for herself. “Being so organised for Steve, means I never have any time to organise my own
life. So, my mum has become my PA – it’s she who sorts things
such as eye tests and repairing my smashed iPhone screen which,
incidentally, Steve has been telling me I should sort out for weeks.”
The fact Steve can tell Clare to ‘sort’ her iPhone out is, surely,
a measure of their close working relationship. Clare prefers the
word ‘honest’ to describe their rapport. “That’s why things work
so well. He treats me as a colleague rather than as someone who
is subservient to him.”
To onlookers, though, this honesty can sometimes be mistaken for something else. A staff member once asked Clare if
she saw Steve privately. “No, I do not,” was the unequivocal reply.
Just occasionally, though, the duo has disagreements, which
do recall wife-husband spats. “Once Steve couldn’t find his keys,
was in a bit of a panic about it, so I went to his flat and found them,”
recalls Clare. “When I told him, he denied responsibility, saying
‘Oh, you must have put them there and not mentioned it.”
But set against the excitement of working in a fast-paced
environment where rubbing shoulders with Bono, Michael Buble,
Billy Bragg, Bill Nighy, Jo Brand and Eddie Izzard, among other
big-name Crystal Palace fans, is all in a day’s work, such relationship blips are just that. “We do get a lot of famous people
in our boardroom, and although I’m not really the star-struck
type, it is certainly a privilege to hang out with people who are
older and more accomplished than me,” says Clare.
Older is the operative word. Aged just 26, Clare has plenty
of time to add to her already considerable accomplishments.
As Steve puts it: “I just cannot believe how young she is.” E
AWARDS 2015
Event horizons
Get an event wrong and it can be a career stopper, as any PA knows. Hazel Davis
speaks to the winner and runner-ups of the Best Organised Event category,
sponsored by Center Parcs, in the Executive PA Magazine Awards 2014
THE DREAM TEAM
WINNER
Name/role: Lauren Bushby,
PA to director of quality
and PA to Experts by
Experience national lead
Event: Choice Support’s
30th Anniversary
Style: A celebration of 30
Years of Choice Support
including talks, activities,
awards and a gala dinner.
Venue: The Grange Hotel,
St Paul, London
Budget: £60,000
The details: The event was for people with a wide range of needs
including physical, sensory and learning disabilities as well as
eating and drinking problems. We wanted the event to be a fivestar, inclusive experience for all of the guests.
How did you choose the venue? We enlisted the help of an
amazing organisation called The Conference People. They were
really helpful and made selecting a venue quick and easy by
providing a detailed selection of locations within our price range.
What was the biggest challenge? Making sure that the event was
‘accessible’ in all senses of the word threw up many challenges for
me and the planning team. For example, we worked closely with
the hotel staff to rethink signage, as many people attending did
not read. We had to work alongside the chefs to work out how we
could let people chose their food and still have it prepared and
presented in a way that they could eat and be served at the same
time. We addressed most of these obstacles by including people
with disabilities on our planning team and this led to us sourcing
diverse entertainment that would not segregate anyone.
How long did it take you to organise? Nine months.
Top tip? Delegation and having a great team behind you.
12
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
You can probably remember the thrill of the London 2012 opening ceremony. You can probably also remember the will-they,
won’t-they of whether the organisers could pull it off, especially
since the Beijing Summer Games ceremony of 2008 was
described as “the greatest ever”. No pressure there then. But, they
did it. So how do you pull off an event that surpasses your critics’ (and fans’) expectations? We find out from the experts just
how to create a show-stopping event that people will talk about
for years to come.
Identify talent
Put yourself in the shoes of a potential delegate. It sounds obvious but have you actually done it? What would make YOU turn
down all other invitations to attend something or even nominate
the event for an award? Would it be a venue you’ve always wanted
to go to? A speaker you’ve always wanted to meet? A chance to
dress up to the nines and spend the night in a top-class hotel?
Jim Duffy is CEO of Entrepreneurial Spark, and regularly
organises events for entrepreneurs. For Jim, the speakers and
the interactivity of an event are the key ingredients. “The quality of speakers is the deal breaker for me on what makes an event
really great,” he says, “Although we've recently organised
speaker events with Levi Roots, Kanya King OBE and Sir Tom
Hunter, it doesn’t need to be a big name but you do need someone with something interesting to say and a new take on things.”
Jim says he uses video clips during his events and tries to make
everything as interactive as possible: “At a recent event we left
yellow rubber ducks on each place setting, and showed a
video about the differences in the workplace between soaring
eagles and quacking ducks. Delegates are still talking about it
now and many have the ducks on their desks to remind them
of the key message.”
Visualise venue success
The venue is crucial. Of course your attendees need to be able
to get to the event but once they are there, are they going to
Instagram themselves standing outside if it’s a chain restaurant with a special offers night?
Emily Garnham, MD of London-based Rhizome PR, says, “A
client of ours organises two awards ceremonies per year and
each time it has been held at a slightly more spectacular venue.
This year it was held at the Gherkin, where the view at night
is breathtaking. The first thing guests did was rush to the win-
2014 AWARD SPONSORS
dow to take photos and admire it. A stunning venue definitely
results in more RSVPs.” And don’t forget to encourage guests
to facebook, Twitter and Instagram with your hashtag to create a buzz around the event.
THE DREAM TEAM
Finer details
Once the venue and speakers have been confirmed, there are
other, more subtle ways to get the bums on seats too. “Small
quirky details mentioned on the invitations also helped get the
crowd through the doors,” says Emily, “there was a flavoured mist
machine, as well as an iPad caricaturist and a magician walking around and interacting with guests.”
And, of course, the food. Are you still talking about the meal
you had that time you went to that awards ceremony? We know
we’re still raving about the catering for last year’s Executive PA
Magazine award ceremony.
“Really don’t underestimate the need to generously feed and
water your guests,” says Emily, “Substantial canapés are important.
If it’s an evening event most people will have come from work and
skipped dinner.” Don’t leave the food as an afterthought. The meal
is not only where people refuel enough to get up on the dancefloor/stage but also where your guests mingle with each other and
talk about what a brilliant do it is. Don’t give them the opportunity to bitch about the food. Hire the best chef you can and if budget
allows, get a well-known cook or brand to do the catering. E
THE DREAM TEAM
RUNNER-UP
Name/role: Anne Donovan,
EA to CFO and events
manager, Just Eat
Event: World Party 2014
Style: Conference and party
RUNNER-UP
Name/role: Jane Boon, director’s PA
Event: Kier Group Head Office annual Christmas party
Style: Banquet-style dinner for 400 people
Venue: Wyboston Lakes
Budget: £20,000
The details: The evening consisted of a three-course dinner
followed by a disco. All guests received three free drinks vouchers
which I sent out to each guest before the event. This year we had
a lot of extras for staff to enjoy, including two photo booths (one
Marryoke) a caricature artist, giant Jenga and Connect 4 and a
luge, which proved very popular towards the end of the night…
What was the biggest challenge you faced and how did you
overcome it? Getting menus and money from people, as space
was limited. The only way around this is giving strict deadlines.
Venue: Beaumont Park
Estate, Old Windsor
How did you choose the venue? It offered the best deal and
could accommodate 400 people, which in Bedfordshire is very
hard to find.
Budget: Confidential
How long did it take you to organise? Eight weeks.
The details: The Just Eat World Party is attended by 800 employees
from 13 countries. It develops over four days leading to an all-day
teambuilding and party on the Friday.
Top event tip? Always read the small print and always get a
second opinion.
What was the biggest challenge? The biggest challenge is in the
sheer scale of the event. This is resolved by strong planning,
constant clear communication and teamwork internally. Selecting
the best suppliers in the industry.
How long did it take you to organise? Six months, including
building and leading a team of more than 40 employees to help
run the project alongside their day jobs.
Top tip? Ensure feedback forms are sent out, both to enjoy the
good bits and learn from the negatives.
In it to win
Have you been behind the scenes at an awe-inspiring event? If so
there’s no time to waste. Nominations for the 2015 Executive PA
Magazine have now opened. If you’re a PA who’s organised a
stand-out event we want to hear about it.
Visit www.executivepa.com/awards/ for more details and how to
enter any of the five award categories.
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
13
Beyond hot desks
Activity-based working may become the
norm in some offices, says Graeme Ditchburn,
academic chair of organisational psychology
at Murdoch University, Perth
WORK
Office space is one of the largest costs
associated with running a business, which
is why hot desking, where employees
choose from available work sites rather
than having an assigned workspace, has
gained popularity since the 1990s.
As greater collaboration is an essential ingredient in the creative process, it
is one of the arguments in favour of the
adoption of hot desking in organisations.
But research on information processing
suggests that employees need space to
concentrate without distractions, and
that interruptions inhibit creativity. Open
workspaces may actually undermine creativity by normalising group behaviours
towards structures and boundaries.
Frequent desk relocations can also
waste time and generate extra work, and
the noise associated with open workspaces can mean more distraction, mental workload, fatigue and stress, all of
which can negatively impact productivity.
One of the major criticisms of hot
desking is that it reduces the chance for
employees to express their identity and personality at work, which in turn can erode
job satisfaction, commitment and engagement, factors that have been shown to be
positively associated with performance.
It has also been suggested that hot
desking may contribute to a sense of loss
and marginalisation. When managers
take control of an individual’s workspace,
workers can feel psychological discomfort
and begin to identify less with the organisation. But there is good news: regular
online communication helps maintain
organisational attachment in hot-desking
environments. The bad news is that
employees are wary of surveillance systems, which may even lead to counter-productive behaviours, such as putting in only
as much effort as they feel inclined to.
There is also evidence to suggest hot
desking can result in distinct social structures and even indifference between
14
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
employees who settle versus those who
move regularly.
Negative health implications associated with hot desking are often exaggerated, though perhaps rightly so.
Multiple-user keyboards have been found
to have five times the amount of bacteria
of single-user keyboards.
Pros and cons
But, while the negative effects of sedentary office jobs are well established, it’s
just possible that making employees
walk around to find an available desk, find
each other, and perhaps find themselves,
could be good for the health.
It is apparent from the literature to
date that different job roles need different environments. Hot desking works best
when there are clearly defined inputs, outputs and set goals. There is also evidence
to suggest that employees have different
preferences, for example, goal-orientated
environments align most closely with the
preferences of conscientious individuals.
For organisations and managers this
means fitting the person to the job and to
the workspace.
Get active
Activity-based working (ABW) is one possible solution gaining momentum worldwide. This moves beyond hot desking,
with multiple areas tailored to work
tasks, such as ‘hubs’ for team working and
collaborative areas for brainstorming
and meetings.
Undoubtedly, some of the challenges
associated with hot desking will continue
to be evident with ABW, and the question
as to whether the benefits outweigh the
costs will still need to be answered. It is
possible ABW environments will become
the norm in certain sectors, and that there
will be workspaces to fit the needs of
every work role and every employee.
Global companies such as Google and
“Open workspaces may actually
undermine creativity by normalising
group behaviours toward structures
and boundaries”
Microsoft have experimented with ABW,
closely followed by companies in the professional services sector such as PwC and
KPMG. Companies in the financial sector,
such as BankWest, the Commonwealth
Bank, Macquarie Bank and NAB, have also
started to adopt ABW. Lately, more government departments in Australia have
been getting in on the action, often using
office refurbishments to integrate the shift
towards ABW.
While the jury is still out regarding the
financial return of ABW, there are other
benefits, including less sedentary behaviours, attracting talent, and retaining
high performers. Ultimately, it is about
matching individual employees and specific work tasks to work environments and
technologies that support those activities
in order to enable greater efficiency and
effectiveness. E
*This article was originally published on The Conversation.
"
!" """ "" "
"" """" """
"
" """" """
""" """
"
" "" "
""
Get ahead of Christmas
Book now and get 10% off all Christmas packages
Located in the heart of Kensington, The Copthorne Tara Hotel
London Kensington offers an extremely convenient location,
with easy access to High Street Kensington underground Station.
The hotel has 745m2 of event space provides the facility
for groups between 20 to 300 delegates which
can provide a perfect venue for your Christmas
event as well 833 comfortable guest rooms.
Use the code XMAS15 when you book and
confirm your event with us before 30th June 2015
Please contact the Events Team on
0207 872 2912
events.tara@millenniumhotels.co.uk
*Terms and conditions apply and minimum numbers are applicable*
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
15
OFFICE ESSENTIALS
Andrea Ashfield takes a look at the
latest essential kit for your office
FURNITURE
Sitting pretty
tAccording to a study by the Institute of Sport
Sciences at Johannes-Gutenberg University, the way
we sit when we’re at the office can have significant
impact on our ability to concentrate. The research
compared the brain activity of those sitting on
traditional office chairs to those using the more
flexible Swopper 3D stool,
which is ergonomically
designed and allows freedom
of movement. The results
showed that those using the active
chair produced more alpha, beta
and theta brain waves, and
felt more alert and
productive throughout
the day. The Swopper stool is
available from aeris GmbH.
INFO
www.aeris.de
SOCIAL NETWORKING
A meeting of minds
vIf your diary is jam-packed and organising meetings is a
seemingly impossible task, it could be time to start using a social
scheduling tool like Doodle. This handy service makes it easy to
find a date and time that suits everyone without the need to email
back and forth. Simply send a link with a suggested meeting slot to
everyone that needs to be included and each person can respond
accordingly. Doodle will also automatically sync appointments to
your calendar and will eliminate the risk of events that clash.
INFO
STATIONERY
Print it out
uBrother has launched two new desktop label printers to replace
its best-selling 18mm and 24mm models. The new versions can
print in a variety of styles that are useful when you need to provide
easy-to-read instructions or labels around the office. Each has a
high-res LCD screen and colour display, while a large keyboard
makes typing easier and faster. Users can also access Brother’s Ptouch Editor software, which enables you to create bespoke labels
with images, fonts, logos and barcodes.
INFO
16
www.brotherlabelling.com
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
www.doodle.com
STAR
APPS
TECHNOLOGY
In the field
tLogic Instrument recently unveiled two
new rugged seven-inch tablets that can
withstand even the most adverse weather
conditions. The two Fieldbook devices,
one with Windows and one with an
Android operating system, can deal with
extreme temperatures, dust, shock and vibration, and can easily be integrated
into existing IT infrastructures. There’s also a rugged docking station that can
be used in equally tough environments, which could be useful for those who
travel as part of their work.
INFO
www.logic-instrument.com
Minicabster
FREE
|||||||||||||||||||||||||||||||||||||||||||
This useful app makes booking
a minicab easy and safe. It can be used in
Bristol, Birmingham, Leeds, London,
Liverpool, Manchester and Nottingham, and
has the biggest footprint of any UK cab app.
Users can choose the service that suits them
best when they book one of 14,000 available
cabs, whether it be the cheapest, most
luxurious or even an eco-friendly electric car.
All cabbies have been background checked,
giving you peace of mind when you travel.
INFO
www.minicabster.co.uk
TECHNOLOGY
Speak up
sPhilips has released two new digital voice recorders
to help with dictation on the go. The Pocket Memo
7800 and 7820 models promise crystal clear audio
quality and can easily be operated with one hand. Both
are made from lightweight stainless steel and come with
SpeechExec Pro Dictate software, which makes it easy
to record and transcribe. There’s also an accompanying
iPhone app that can be used to dictate and securely
send memos, emails, reports and documents remotely,
so you can still be productive when you don’t have the
Pocket Memo to hand.
INFO
www.speechlive.com
The Green Alchemist
FROM £9.99 PER MONTH
INFO
CHARGERS
www.elementgreenrecycling.co.uk
ScanBizCards
£0.79
Hidden extras
tSwedish furniture giant Ikea has come
up with a range of desks, work lamps and
tables with built in wireless charging spots,
enabling users to stay constantly
connected. The new Home Smart range
aims to make it easier and more discreet to
charge your phone, while the lack of cables
keeps your office neat and tidy. There is
also a new charging pad with three ports
that is ideal for busy offices, and a range of
wireless covers for some iPhone and
Galaxy devices. Prices start from £30.
INFO
||||||||||||||||||||||||||||||||||||
This innovative new web app aims to make
recycling more financially rewarding for
businesses. Simply input your company’s
postcode and the weight of your recyclable
materials to find out how much they are
worth. This waste can either be auctioned
to nearby couriers or you’ll receive a quote
for collection. The app also lets you sell
office furniture and electronic goods. The
Green Alchemist promises to help
businesses reduce the amount of rubbish
they produce and save money, and can also
assist with negotiating better contracts with
waste management companies.
|||||||||||||||||||||||||||||||||||||||||||
This clever scanning app
provides a more efficient way to manage
your contacts. Simply scan a business card
and your iPhone and Outlook address books
will be automatically updated with the
relevant information. It can also sync with
multiple devices and has cloud backup, and
can be used in conjunction with Evernote,
LinkedIn and Salesforce. The app gives
users an easy way to capture contact details
and there’s no need to manually type them
in or keep physical business cards on your
desk.
INFO
www.circleback.com
www.ikea.com
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
17
Is your boss flirting with Siri?
The future may lie in Artificial Intelligence
(AI) – but could PAs ever be replaced by technology?
By Tim Stackpool
TECHNOFILE
© Apple
With the arrival of Siri as a feature of
the iPhone 4S on October 14 2011, technology PR agents and publicists have
been trying to convince the market that
an app touting artificial intelligence can
now bring personal assistant services to
the palm of everybody’s hand. Historically, Siri was due to be available to all
mobile platforms, including Blackberry,
Windows and Android, but all those
plans were knocked on the head as soon
as Apple bought Siri outright. Now, other
apps including the simply named ‘Assistant’ have filled the gap for many Android
users, while ‘Cortana’ is the preferred AI
for mobile Microsoft devices.
But have these applications put a
dent in the employment opportunities for
real-world personal assistants? While it
is true that lovers of mobile technology
make use of these AI services, a casual
survey by Executive PA Magazine found
it difficult to identify users who believe
the experience matches that of a real PA.
No competition for PAs
Mark Adams* works for a major multinational finance corporation and shares
a real world PA with a number of other
executives. “When Siri first arrived, there
was some pressure put on us to test
whether the AI app could replace the flesh
and blood assistant in the office, and quite
plainly it can’t.” Although the apps do learn
your preferences with use, expecting a level
of reasoning still appears to be too much
to ask. “If I need to alter some international
travel arrangements, like changing or
extending a stopover, I can leave it to our
office PA to organise,” he said. “The best I
can ask Siri to do is to dial our travel agent.”
No one in the survey had found their
real world PA to be redundant in favour
of an AI app.
Put to good use
The situation was a little different when
asking if any personal assistants themselves were using an AI app to assist with
their work. None admitted directly to
doing so, but some did indicate that they
use other apps as a way to keep on top of
their workload and to be more productive
each day. The apps most favoured include
features found in most of the popular AI
versions. Google NOW, EasilyDO and
DragonGo rated a few mentions, as well
as Maluuba which is actually marketed as
a personal assistant app.
Under further scrutiny, AI PA apps
undertake ‘actions’ that you would otherwise have to do by tapping information
into the phone in order to achieve a result,
as opposed to undertaking ‘duties’ required
of a real world PA. Because of this, the term
Digital Personal Assistant is used as the
closest definition or description of what the
app appears to do, rather than accurately
indicating that it acts as a replacement for
a real world position, which ultimately it
doesn’t. The apps offer certain online
assistance to smartphone users who might
not, due to financial reasons or otherwise,
be able to ask someone else to undertake.
What does the future hold?
The threat faced by real world PAs however, comes from the rise in the virtual
assistant, being a remotely located real
person offering services online or over the
phone. Kyri Theos, Australian Country
Manager at Elance-oDesk says "Businesses spent $941 million hiring online
via Elance.com and oDesk.com in 2014.
Taking advantage of casual outsourcing
will be increasingly critical for profitability
and competitive survival."
Virtual assistants of this nature might
eventually fill the gap in expectation left
by the shortfall in capabilities of artificially
intelligent mobile applications. E
*name changed by request.
INFO Tim Stackpool is a technology specialist and
commentator reporting for magazines, TV and radio in the UK,
Europe, USA and Australia. Tim has been an Executive PA
Magazine Australia columnist for seven years.
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
19
READER OFFERS
COMPETITION
COMPETITION
Win a FREE Team
building Experience
at The Lensbury
Win an Apple Watch
The Lensbury is a 4 star hotel, conference centre and
premium leisure club located in 25 acres of grounds on the
banks of the river Thames.
It is the perfect location for your teambuilding activity and
with our river frontage is particularly suited to water based
challenges such as raft building and dragon boat racing. If
you prefer the dry land, there is plenty to keep you busy with
our giant garden games, treasure hunts and the new Earth
Ball which has recently been introduced into the UK. There
are also extensive leisure facilities offered at The Lensbury
including 19 tennis courts, a 25 m indoor pool, large gym,
squash courts, sauna, steam room and spa.
After all that activity, why not relax in one of The Lensbury’s
restaurants or private dining rooms for a dinner or barbecue
and then stay the night in one of the beautifully refurbished
bedrooms. You could also combine your teambuilding experience with some business and hold your meeting or conference
at The Lensbury. We have over 30 meeting rooms in our modern, contemporary conference centre.
For more information, please visit our website at www.lensbury.com, call
Kathy Lambert on 0208 614 6567 or email KathyLambert@lensbury.com
quoting ‘EXECPA’.
HOW TO ENTER
Enter our prize draw to win a teambuilding experience of your
choice at The Lensbury for you and your team this summer.
Choose from Raft Building, Earth Ball, Treasure Hunt, Retro
Sports, Tennis or Dragon Boat Racing. (Terms and
conditions apply). To enter visit www.lensbury.com/
offers/a-teambuilding-experience
20
For more exclusive offers visit www.ExecutivePA.com
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
Butlins Conference & Events are giving you the chance to
win an Apple Watch.
We understand how challenging
it is to create great events. That’s
why our three seaside resorts are
set for the 21st century, making
them the ideal place to bring
out the best in people, all in one
location.
Investing over £175 million,
we can offer a spectacular range
of venues, beautiful accommodation and unforgettable teambuilding activities to motivate
and inspire your team. Along
with our great food and dining
options and friendly service,
you won’t find better value.
We provide one point of
dedicated service – your very
own event manager – to see
every little detail from start to finish and to make sure everything goes smoothly for you. All of which adds up to an
easier, more enjoyable event for you and your delegates.
Find out how you can bring out the best in your people at
Butlins visit Butlins.com/events
HOW TO ENTER
To win, simply answer the following question: Where are Butlin’s
three seaside resorts located? Please send your answer, along with
your name and company details to: events@Butins.com
Terms and conditions: The prize is a 38mm Apple Watch Sport (screen size 272 x 340). The prize is non
transferable and offers no cash value or alternative. The prize is subject to availability and we reserve the
right to substitute any prize with another of equivalent value without giving notice. Closing date for entry
will be 31 May. After this date the no further entries to the competition will be permitted. Winners will be
chosen by 19 June 2015. The winner agrees to the use of his/her name and image in any publicity
material. Any personal data relating to the winner or any other entrants will be used solely in accordance
with current UK data protection legislation and will not be disclosed to a third party without the entrant’s
prior consent. Apple Watch is a registered trade mark of Apple and this promotion is not sponsored or
supported by Apple. All rights are reserved.
VENUE PROFILE
Promotional feature
Twickenham Stadium:
‘The Home of England Rugby’
Fact: the first international game, England v Wales, was witnessed by 20,000
spectators and took place at Twickenham Stadium on 15 January 1910. Role on
100+ years and the capacity crowd is now 82,000!
The Home of England Rugby,
Twickenham Stadium is hosting two
QBE Internationals in 2015 – England v
France (15 August) and England v Ireland
(5 September) – these offer a unique
opportunity to experience rugby union at
its best, with full hospitality entry level
prices of £399+VAT per person.
The RBS Six Nations is an annual
international rugby union competition
involving six European sides: England,
France, Ireland, Italy, Scotland and Wales.
Some of the rivalries in this tournament
date back more than 140 years, which simply adds to the sense of occasion. Ireland
were victorious in 2015 and their captain,
Paul O’Connell, was awarded RBS player
of the championships. The 2016 RBS
Six Nations will commence on 6th February. Fixtures have been confirmed and
England’s first match at home will take
place on Saturday 27 February, when
they will play Ireland.
Twickenham Stadium is located in
South West London, accessible by both
road and rail. Within walking distance
from Twickenham Station (accessible
from London Waterloo, Clapham Junction, Reading, Ascot and Windsor & Eton
Riverside). It is the largest stadium in the
world devoted solely to the sport of
rugby union and the atmosphere generated by capacity crowds has to be experienced to be believed. It is also one of
London’s premium conference and event
venues with 25 large dedicated spaces
and rooms, many providing attendees
and delegates with a view of the famous
playing field that has inspired the national
rugby team.
A survey conducted by Keith Prowse
in July 2014 among more than 300 directors, managers and partners confirmed
the value of ‘face-to-face marketing’. 66%
of the respondents agreed that it plays a
crucial role in engagement levels. Almost
half agreed that hospitality packages
are a beneficial means of creating an
inspirational setting, which can of course
lead to better relationships and interaction amongst guests. E
INFO For more information on the finest in rugby hospitality
which means fantastic seats and unmatched service – with a
range of packages priced to suit customers, family or friends
alike – please contact Keith Prowse on 0845 602 8989,
or email enquiries@keithprowse.co.uk
All match-day hospitality from Twickenham Experience
contributes to the continued investment in English Rugby.
Further details can be found on our website:
keithprowse.co.uk/rugby_twickenham-rugby-hospitality
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
21
When PAs
turn bad...
With access to eye-watering budgets and high levels of trust
and autonomy, is the administration profession being pulled into
disrepute by a small proportion of dishonest PAs, asks Karen Glaser
WORKPLACE
“I THINK IT HAPPENS WHEN people cross the line
between being a PA and a mate, when that area is grey. The selfjustification goes something like this: she’s my friend, so
she’d lend me the money anyway. But even if you do have the
kind of friendly boss who buys you handbags or pays for your
teeth to be whitened, so what? They are gifts. It doesn’t mean
you can spend your boss’s money without telling her. There is
one word for doing that. Theft. ”
So says Maureen Henry, PA to the CEO at APSCo, about the
growing number of her fellow PAs who steal. Yes, growing. Unless
you read the newspapers blindfolded, it is impossible not to notice
that, these days, employees who are caught with their hand in
the till are, more often than not, personal assistants.
Joyti de Laurey, former PA at
Goldman Sachs, was jailed for
stealing £4.5million from her bosses
HIGH PROFILE PAS
Precisely how many is unknown: no official research has been conducted on the phenomenon. But according to the industry
experts Executive PA Magazine spoke to in connection with this
article, we are unequivocally talking about less than one percent
of the 226,000 PAs (and other secretaries) working in the UK –
though that could, of course, equate to 2,000-plus people.
Those cases which reach the papers, more often than not are
PAs working for very wealthy individuals, in some cases
celebrities (see our hall of shame opposite), a significant number of PAs who steal from the boss are private PAs to high-net
worth individuals. PAs such as Michelle Knox-Brown, of Clapton, who used her boss model Erin O’Connor’s credit card to pay
for holidays to Morocco, India, Spain and America. And Carol
Hawkins, former PA to U2 bassist Adam Clayton, who was found
guilty of embezzling £2.2 m pounds from him over a four-year
period. And Kristy Watts, personal assistant to best-selling author,
Danielle Steel, who plundered the American novelist’s credit cards
and bank accounts to the tune of £500,000.
PAS AND POWER
But what actually turns a PA bad? Even if a PA has a chequered
employment history in the profession, she still knows the difference between right and wrong. Clinical psychologist Linda
Blair thinks the reasons are as varied as the personalities and backgrounds of those PAs who break the law. “Where there is access
to wealth beyond what one has, there is temptation. But the reasons for giving into temptation, to taking risks and breaking the
law will depend, as always, on a mix of personal characteristics,
22
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
upbringing and current circumstances. ”
Occupational psychologist, Professor Christopher Lewis
agrees, but thinks something else might be afoot, too. “If the role
of a PA can give ambitious people access to wealth and influence, that someone from their background would never normally
get near to, a minority of individuals will want to grab a piece
of that for themselves.”
Do some PAs have too much power? Is the temptation to
defraud there because of a mix of personality traits combined
with the trust of bosses and access to their money? Not
according to Hannah Rowe, executive assistant at audio visual
consultant Double Negative Visual Effects. “The role naturally
requires you to be responsible and trustworthy. If you don’t have
those personality traits, then you can’t really be a PA!”
If it is now normal for PAs to have access to their bosses’ bank
accounts, it follows that said bosses and employers will only want
to employ PAs who are pillars of integrity. Quite right, too, says
Maureen. As she says, “I am a PA. I work in a position of trust.
The boss’s money is not my money. Period.” E
The PA Hall of Shame
6'0"
6'0"
5'6"
5'6"
5'0"
5'0"
4'6"
4'6"
4'0"
4'0"
3'6"
3'0"
STOLE
STOLE
STOLE
£4,000,000
£500,000
STOLE
STOLE
£4,500,000
£1,000,000
£165,000
3'6"
3'0"
2'6"
2'6"
2'0"
2'0"
1'6"
1'6"
1'0"
1'0"
0'6"
0'6"
1
Kim Roberts
VICTIM
The Dowager Countess
Bathurst
CRIME
Kim stole antiques worth
£500,000, including a Picasso
sketch, from the countess’s
Cirencester estate and her
London home. Kim claimed the
items were gifts from the boss,
despite working for her for less
than a month. Kim was also
charged with stealing a £10,000
Volvo, allegedly taken from
previous employer, Emily
Olympitis.
VERDICT
Kim was charged last
November and the case
goes to trial shortly.
2
Tong Sze-kiu
VICTIM
Balram Chainrai, former
Chairman of Portsmouth FC
CRIME
The former PA used the boss’s
credit cards to run up bills of
around £4m – largely spent on
beauty treatments and branded
items. Tong was accused of
applying for credit cards in the
boss’s name at four different
banks, as well as falsely using
55 cheques signed in Chainrai’s
name.
VERDICT
Tong pleaded guilty of 16
charges of theft and fraud
between 2001 and 2010.
3
Joyti De Laurey
VICTIM
Three of her bosses at
Goldman Sachs bank
CRIME
Of the £4.5million she stole, she
is reported to have spent it on,
amongst other things: 11 UK
properties, a seafront villa in
Cyprus, luxury cars, ringside
seats at the Lewis/Tyson boxing
match in Memphis, first class
flights, a speedboat, designer
clothes, luxurious holidays and
flying lessons for her thenhusband.
VERDICT
Joyti was handed a seven-year
jail sentence but was released in
2007 – just half way through her
jail term.
4
5
Charles Lodi
Renata Shamrokovam
VICTIM
VICTIM
The Hollywood actor
Luke Wilson
Todd Meister, former husband
of Nicky Hilton
CRIME
CRIME
The actor is suing his former PA,
accusing him of making almost
$90,000 in unauthorised
purchases on his credit card,
stealing personal property worth
$75,000 and identity theft.
Charles had been added as an
authorised signatory on Wilson’s
credit card and used it to fund
first class flights, wedding
expenses, golf and ski
equipment and holidays.
VERDICT
Wilson filed the lawsuit in March
this year and is now requesting
a jury trial.
The Ukrainian assistant stole
nearly $1million – and
reportedly spent it on trips to
Aruba, Canada, France and Italy.
A court ordered Renata to repay
the money to her former boss or
face jail, so she launched a
Kickstarter campaign to try to
raise funds – which proved
unsuccessful.
VERDICT
Shamrokovam pleaded guilty
to grand larceny and at the end
of 2013 was jailed for up to
three years.
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
23
@flysmartjets
facebook.com/SmartAviation
linkedin.com/company/
smart-aviation-limited
Soaring high
Private Jets: only achievable for the super rich or
are the benefits far reaching? Could this be the ultimate
way to impress your clients, asks Maria Fuller
TRAVEL
Private jet charter, perhaps misguidedly,
conjures up images of the rich and famous,
A-listers and business oligarches enjoying
the trappings of their wealth, flying VIP
style wherever and whenever their itinerary demands, regardless of costs. But this
is no longer an exclusive club – chartering
a private jet can be a justifiable option to
consider if your boss has an extensive
travel itinerary. But it also has its other uses.
In today’s competitive market, making a
good impression is paramount – but does
arriving by private jet give off the right or
the wrong impression?
“We have often flown for corporates
who are trying to make an impression on
their clients,” reveals Wendy Courtenay,
Business Development Director at Private
Jet Charter. “For example, a luxury car
company, launching a new model flew 50
owners of the current model to Nice to
showcase the new car. The aircraft was
branded on the livery with its company
logo and inside the aircraft anything
that could carry the corporate logo was
branded. So the headrest covers, coasters,
napkins, even the gin and tonic swizzle
sticks!” she explains.
“The prospective owners were welcomed on-board as if the corporate company owned the plane. It’s impressive. It
gives the client the impression that they
are dealing with a top end company. The
‘captive audience’ were treated to an onboard sneak peek preview video of the
new car and on-board announcements add
to the hype. Plied with first class catering
and Champagne, I would say definitely
yes, deals are closed on this sort of stuff.”
Sarah Longhurst, Digital Marketing
Executive at Smart–Aviation agrees: “One
of the bonuses for chartering a jet for company business is that anything, within reason, is achievable in order to promote the
company (or product), and provide a lasting impression. If the customer asks we will
do our best to provide it. Crew can be asked
to wear company branding on badges or
accessories e.g. scarfs for flight atten-
“We are seeing more and
more companies using our
services for regular travel
between business locations
saving them huge amounts
of time and money.”
dants. Depending on the size of the company and budget the outside of the aircraft
could even be liveried with your logo.
Another plus for the personal touch is that
the flight crew can personally greet clients
in the executive terminal, escort them to
the jet, and welcome them on board on
behalf of your employer.”
But, is a private-jet using image the one
you really want to project? In these financially constrained times and with environmental issues still being a big part of
a company’s ethical ethos, flying in to
meet a new client by private jet purely to
give off a certain impression may backfire.
“Whilst there is a small element of
prestige being a factor in the decision
making process for business aviation
users in the USA, Russia and Asia, there
is strong evidence to suggest that the
opposite is true in Europe,” explains
Director of Centreline Air Charter, Phil
Brockwell. He believes that the good
impression comes from having the business nous to see the benefits of a private
jet for what they really are.
“The strength of the financial and time
saving benefits of chartering private aircraft to do business far outweighs any
other consideration. We are seeing more
and more companies using our services
for regular travel between business locations saving them huge amounts of time
and money. The prestige comes from
businesses being seen to behave in a
‘savvy’ way when it comes to travel.”
There may not be conclusive evidence that hiring a private jet will sway
your clients to sign on the dotted line, but
for time-poor execs it can certainly make
good business sense. E
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
25
TRAVEL PROFILE
Promotional feature
Centreline Air Charter
Centreline Air Charter (CAC) has been providing aircraft charter and
management services since its inception in 1998.
Today CAC is an organisation of over
50 passionate professionals focussed on
delivering the highest levels of service in
aircraft charter, aircraft management,
aircraft acquisition, aircraft maintenance
and crew training.
The company is uniquely vertically
integrated, which is the key to providing
a boutique service with the backing of a
significant organisation.
Second best – no that doesn’t
work for us either
The difference between scheduled flights
and a private jet is clear to see: Flying
between the right airports at the right
times. Never missing a connection. Knowing that your privacy, comfort and security are all taken care of. Imagine the
freedom of knowing that no matter how
much your meeting or dinner runs over
your aircraft will be waiting for you – we
work around you.
But what sets the best private air
charter apart from the pack?
For people who fly regularly with
Centreline, the answer is ‘everything’.
Because every little detail is important.
From engineering to catering; from flight
planning to piloting the aircraft to its destination; we insist that everything is
done just right, so that every customer
experiences Centreline at its best.
And if you are considering chartering
a private jet, you will find that very few
measure up to our best.
Our Aircraft
Centreline Air Charter operates a fleet of
modern 6 seat Citation Jet 525 (CJ525)
aircraft and is one of the largest operators
of its kind in Europe. The CJ525 is probably the most reliable light jet ever built,
the perfect European City hopper for 16 passengers.
The CJ525 offers a greater range
26
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
than other small jets, comfortably carrying 6 passengers from the UK to Spain
and Italy and 4 passengers to the Canary
Islands with 1 fuel stop.
The key passenger benefits of the
Centreline Air Charter CJ 525
1 Has the highest on time departure statistics than any other aircraft in its class
1 Provides a very smooth ride due to its
ability to climb to an altitude above
turbulence
1 Comfortable cabins with toilets and
power for laptops
1 The separate baggage holds are plentiful and remote to the cabin so that
sporting equipment can be carried
1 All Centreline aircraft are DEFRA
approved for the carriage of pets on
the Pet Passport Scheme. E
INFO For more information or to obtain an instant quotation,
please contact us on +44 (0)1275 474357, fax: +44 (0)1275
476539 or email operations@centrelineair.co.uk
EVENT PROFILE
Promotional feature
Engaged to succeed
Expert advice on engagement to boost meetings success –
the latest industry thinking at Exclusively Corporate @IMEX
The latest views on innovation and
engagement, the power of creativity and
future trends are just some of the key topics covered by leading experts as part of
Exclusively Corporate @IMEX this year.
Taking place the day before IMEX in
Frankfurt (19 – 21 May), Exclusively Corporate is a dedicated education and networking event for corporate meeting and
event planners. The event takes place in
the inspiring setting of the newly renovated Kempinski Gravenbruch and runs
from Sunday 17 May to Monday 18 May.
Exclusively Corporate is the perfect
opportunity for PAs to join other corporate meeting planners from across the
world to exchange ideas, share expertise
and best practice. Attendees can expand
their knowledge of organising business
meetings and events, as well as meet
industry experts and other professionals
in exactly the same position.
The focus for this year is engagement
– both internally and externally with suppliers, customers and other stakeholders.
Meeting planners play a crucial role in
facilitating and enabling engagement via
live events, and creativity and innovation
are both key tools to boost the engagement
experience. Delegates can learn from
experts and their peers about how to
leverage creativity and innovation to create meetings and events that truly engage
audiences as well as adding significant
value to the business for whom they work.
Following a ‘meet and greet’ dinner on
the Sunday evening hosted by Starwood
Hotels & Resorts, the comprehensive
education programme launches on the
Monday with a keynote by Kevin Kelly,
internationally acclaimed motivational
speaker. Kevin is set to reveal the power
of persuasion and how to deliver higher
levels of engagement, as well as the
secrets behind some of the most successful brands on the planet.
Delegates can tailor the education programme to suit their individual requirements with tracks on engagement &
innovation and technology & negotiation,
as well as a dedicated strand for senior
corporate executives with more than 10
years’ experience – Executive Meeting
Forum (by invitation only).
What the business gurus are saying
about innovation and engagement will be
explained by leading business experts
from Bookbiz as part of the engagement
strand. This is followed by Innovations in
Destination Selection – The Routes Story
by Gerard Brown, Head of Future Events
at UBM Live, Routes and Airport Cities.
Mike Dominguez, Senior Vice President
at MGM Resorts International reviews
what is on the horizon for the meeting and
event industry as part of the technology
and negotiation track, followed by an
interactive workshop exploring how to
use LinkedIn to engage.
This valuable day of education is
rounded off by an interactive World Café
discussion session – an open forum to dis-
cuss the topics raised during the day.
As an opportunity to exchange ideas,
share expertise and best practice, keep upto-date with event management trends
and developments, learn from peers and
make valuable new contacts, Exclusively
Corporate @IMEX is unparalleled. In
short, this will be the most valuable time
you spend out of the office this year!
Only corporate meetings and events
buyers, planners and co-ordinators can
attend Exclusively Corporate to ensure
that dialogue remains confidential. However, the chance to meet and do business
with suppliers soon follows when the
IMEX show itself opens on Tuesday 19
May. With over 3500 exhibitors there is
no shortage of new venues, hotels, ground
handlers, event agencies, airlines and
other suppliers to discover. In total,
suppliers from 157 countries are showcased at IMEX, representing a chance to
meet and do business with new contacts from all corners of the world. E
INFO Interested in attending? Visit http://bit.ly/1lnZ42I or
Email donna.fung@imexexhibitions.com
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
27
VENUE MENU
Want to know the latest venue to unveil a new
look or fling open its doors? Read on....
HEREFORDSHIRE
Go wild
If you’re looking for something different for delegates, how about
the latest offering from Dewsall Court, Herefordshire, who has
teamed up with Wild Hare Events to create the ultimate Great
British Safari. Suitable for up to 20 guests, your delegates will
spend two nights in the 10-bedroom corporate retreat of Dewsall
Court and two nights under canvas. But forget everything you
think you know about camping – this is luxurious, spacious Lotus
Belle style tents furnished with queen sized beds with memory
foam toppers. A range of tailored-made activites can be included
to suit your objectives, including foraging, canoeing, preparing
meals outdoors and trekking with an ex-SAS soldier.
INFO
LONDON
www.dewsall.com; 01432 276 724
LONDON
Urban retreat
opens
Set sail for
success
The heart of the London’s East End is the location
for Z Hotels’ 4th London property. Z Shoreditch
offers guests 111 rooms, with room rates from just
£59 a night. The new hotel is located in The Bower,
a new landmark quarter near Old Street which will
be home to offices, restaurants and retail outlets.
Rooms will be equipped with 48" LED HD TVs
with full Sky sports and movies as standard, power
showers, luxury bed linen and free WiFi throughout
the hotel. The hotel stays true to the company’s
ethos of providing an ‘urbanite stay’ experience
with affordable luxury in a desirable location. Plus
there’s free cheese and wine for overnight guests in
the Z Café.
The original Thames dining cruise experience, Bateaux London, is celebrating after
it was awarded the ‘welcome’ accolade by
VisitEngland.
The win is in recognition of its outstanding customer service – Bateaux London has
now joined a prestigious list of 46 attractions
to receive an accolade from the country’s
national tourist board. The cruises offer a
great way for delegates to see some of the
capital, with an itinerary that takes in iconic
landmarks like the Houses of Parliament,
INFO
www.thezhotels.com; 020 3551 3700
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
INFO
www.bateauxlondon.com; 020 7695 1800
EDINBURGH
Conference and events
venue to open
As part of a £1.5million revamp of the old
Edinburgh University languages building,
the Royal College of Surgeons is opening
a brand new conference and events
venue, offering three unique event
spaces. Set to open in May, it’s part of the
famous Surgeon’s Hall Museum and will
have three floors of purpose-built space
to suit everything from a small private
28
the London Eye, St Paul’s Cathedral and
the Tower of London, as well as offering a
range of fine dining options.
boardroom meeting through to a theatre-style event in the auditorium for up
to 160 people.
The building will be accessed from
the famous pillared entrance opposite
Festival Theatre, leading through the
private gardens and into a lobby area
with cloakroom.
INFO
www.surgeonshall.com; 0131 527 3434
IN-BRIEF
Venue with a heart
brings welcome news
If you’re keen to support venues that actively care for its
employees then the news that Barnett Hill is to pay its
staff a living wage will be welcomed. The Surrey-based
hotel and conference centre has been accredited as a
Living Wage employer, committing to pay staff at least the
hourly wage of £7.85 – significantly higher than the
national minimum wage of £6.50.
New hotel for
Barcelona
EDINBURGH
New serviced apartments
Reinforcing its position as the largest serviced apartment provider in Scotland, Fountain Court has opened a new property in
Edinburgh. The Royal Garden Apartments
include a mix of 30 one- and two-bedroom
apartments, bringing the company’s total
number of apartments to 210, across seven
properties. Situated just a stone’s throw
from St Andrews Square, the apartments
on Queen Street are opposite the Scottish
Portrait Gallery and offer panoramic views
of the Firth of Forth from its upper floors.
The location is ideal for business travellers
with an almost door-to-door service from
the airport to the apartments via tram.
INFO
www.fountaincourt.com; 0131 622 6677
GLASGOW
Brewing up great events
Great conferencing is all about the food
and drink – so you can’t go wrong with a
booking at the new Innovation Suite at
Wellpark Brewery. Opening its doors just a
few weeks ago, the fully operational brewery, has launched a unique conferencing
facility situated in Glasgow. Home to Tennent’s Lager, the brewery has been inviting
members of the public into the brewery
since 2013 but it’s the first time it’s targeted
corporate clients.
With a meeting room that can accommodate 12 delegates plus a lounge area
which can seat up to 45, the facilities
include presentation screen, conference
call capabilities, free onsite parking – plus
the Tennent’s Training Academy Cook
School is on hand to provide catering or
even mini master classes.
INFO
www.tennentstrainingacademy.co.uk; 0845 166 6060
International travellers will be able to stay at the new five
star hotel, ME Barcelona, from 2017. From Meliá Hotels
International, the hotel will offer 173 bedrooms, innovative
dining options, business and social areas and the very
latest technology.
Great gardens
Northcote has opened the doors to its Garden Lodge,
bringing the hotel’s capacity from 18 to 26 guestrooms.
The Lodge comprises seven spacious bedrooms and one
stunning Master Suite, each with individual terraces. The
Garden Lodge can be hired as individual rooms or as a
complete site for up to 16 delegates.
Starred for success
The Catering & Conferences team at St John’s College,
Cambridge, is celebrating after it won Two Stars in the
Sustainable Restaurants Association Awards. The win
highlights the college’s effort to source food more
sustainably, to engage with the local community and its
commitment to environmental good practice.
Back to its roots
Gordon Ramsay Group is returning to the very restaurant
where the celebrity chef’s career first took off more than
20 years ago. Opening in April at 11 Park Walk – the
former site of Ramsay’s Aubergine restaurant – is maze
Grill, serving up signature rare breed steaks, fish and
poultry as well as an extensive selection of sushi and
sashimi from a dedicated raw bar.
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
29
Beautiful Bouquets of Baby Clothes
New baby gifts – Maternity leave gifts
Can’t
wait till
the next
issue?
» news
» discussions
» event pictures
» offers
» competitions
Lindt Chocolate Bouquets
Staff and client gifts for any occasion
Quote EXECPA to receive 10% discount
Tel: 01495 303030
www.theflowerstork.com
register now at:
ExecutivePA.com
like our page:
facebook.com/
executivepa
Follow us on
LinkedIn
RECEIVE 50% OFF YOUR 1ST ORDER –
register by email: info@theflowerstork.com
30
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
Five of the best:
equestrian venues
Ready for a day at the races? Take a look at this selection
of venues with a horse-racing connection. By Andrea Ashfield
VENUES
2
Ffos Las, Carmarthenshire
Since it opened in 2009, Ffos Las has built
a strong reputation for corporate and racing events. The course is nestled amongst
600 acres of stunning Welsh countryside,
and has eight hospitality boxes for small
meetings, and seven function rooms that
can cater for up to 500 people. The venue
can also organise public events for as
many as 15,000 guests and trade fairs for
1,000 delegates. Packages include room hire,
tea and coffee, lunch, free parking and WiFi.
INFO
1
www.ffoslasracecourse.com
Aintree, Liverpool
If you’re looking for history and a sense of occasion, head to Aintree. This famous course
has been home to the Grand National since 1839, and has been graced by a host of famous
winners including Red Rum. This Jockey Club venue also has corporate facilities that are
perfect for team-building days, award ceremonies and gala dinners, with up-to-the-minute
AV technology also available. Aintree has five self-contained grandstands, 14 meeting areas
and 43 adaptable boxes, and it can accommodate as many as 600 guests. Food is also important, and clients can choose anything from canapés to a full five-course dinner. The racecourse is easily accessible by road and is also served by its own train station.
INFO
3
www.aintree.co.uk
Royal Windsor, Berkshire
If you’re looking for a venue with good
transport links, Royal Windsor is ideal. Located
just an hour from central London and 10 miles
from Heathrow, the racecourse offers stateof-the-art facilities set against a tranquil
backdrop with spectacular views. The venue,
which is set within 165 acres of countryside on
the banks of the Thames, has 23 meeting
rooms and can play host to conferences, training courses, team-building events, corporate
fun days and awards dinners. Free WiFi and
AV equipment are available to help events run
smoothly, while good food and wine are
also part of the package. It is also possible to
arrive from Windsor by water taxi.
INFO
www.windsor-racecourse.co.uk
4
Chelmsford City, Essex
Located within easy reach of the capital, this
brand-new racecourse opened earlier in the
year, and already has 58 fixtures lined up
for 2015. It boasts a full range of facilities
for corporate visitors, and has a large,
flexible space available for hire. Chelmsford
City can accommodate two conferences at
once, and can host product launches inside
or outside its hospitality suite. Situated on
the ground floor, The Fairwood Restaurant
and Lounge can play host to as many as 250
people and offers diners a glimpse of the
final furlong, while The Club Restaurant
serves modern British cuisine and has
panoramic views over the course.
INFO
www.chelmsfordcityracecourse.com
5 Macdonald Berystede Hotel,
Ascot
Set within beautiful wooded grounds in the
Thames Valley, the Macdonald Berystede
Hotel and Spa has recently undergone a £1million upgrade. Named in honour of a famous
Derby winner, the hotel’s Hyperion restaurant
has been completely redesigned, and is
noted for its superb cellar. The hotel’s Diadem
bar, named after another well-known thoroughbred, has also been redecorated and now
has an equestrian theme. The 126-bedroom
property is close to Ascot racecourse and
Wentworth golf course, and has 14 meeting
rooms, an 18-metre swimming pool and a luxury spa with outdoor hydro pool.
INFO
www.macdonaldhotels.co.uk/berystede
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
31
14 ways to make
sure your AGM
goes with a zing
There’s more to an AGM than a bunch of folk
turning up in suits and looking bored for two hours.
Here’s how to make it go swimmingly by Hazel Davis
EVENTS
READER
PANEL
TOP TIPS
32
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
Jade Hockie, VA
Seema Shah, EA, Sportech plc
“I’ve found that a lot of the
shareholders who attend the AGMs
tend to be older, so it’s important to
ensure that the venue and meeting
room are easily accessible.”
“Always keep a stock of pens! With
shareholders having to sign in when
they arrive, you’ll be surprised at how
many pens go missing!”
1
The key word here is ANNUAL. This means you have a year
to plan your AGM. Don’t take this lightly. Many large companies start planning their AGMs this far in advance. When
choosing your date, remember to take into account any parttime staff and people working remotely or likely to be out of
the country.
it be sufficient to stand up and shout? Plan the lighting carefully
too. Are the existing lights dimmable or too dim? Do you need
to light up the speakers? Will the lights have an impact on concentration. Try and get this sorted well in advance so you’re not
faced with a room full of sweating, squinting execs.
2
You might be tempted to think that the food is an after
thought, after all, the meeting is the important bit. But,
mealtimes may be the only chance delegates have for a real break
so it’s worth spending a little extra on your food and drinks
bill to keep everyone happy. Have bottled water and glasses
available on all seats, so you don’t have to spend time fetching
and carrying throughout.
Once you have chosen the date, make sure you send regular prompts to remind people of the importance and what
their input is expected to be.
3
Visualise how it’s going to look before you think about
choosing a venue. Have a rough idea of how many people you want to attend, how long it’s likely to take and what you
want the room to look like. Do this before you find a location
and this will help you get the perfect one.
4
Choosing the right venue is incredibly important. So
important we have given it three tips of its own. The first,
from Bethany Forvargue, PA to the board at Data Interchange
plc, is to “choose a room with air conditioning or, if it has to be
windows, that’s quiet when the windows are open.” Make sure
you visit the room at different times of day to determine what
sort of noises you might have to contend with.
“Mealtimes may be the only chance delegates
have for a real break so it’s worth spending a
little extra on your food and drinks bill to
keep everyone happy.”
5
Ensure the venue is not off-putting to any members. Some
people may not feel comfortable meeting in a pub, for example. Ensure clear routes of access so people aren’t embarrassed
if they need to use the facilities.
6
Always arrange a visit to your chosen venue in person,
as a space can look very different in its online pictures
(don’t we all?). Take a ‘I’ll believe it when I see it’ approach to
anything you’ve been told. And make sure you visit at least three
different venues. Remember to check for things like public transport access, parking, wheelchair access, cloakroom facilities and
local eateries in the vicinity.
7
Check what tech is available. Do delegates need to plug their
laptops in? Are there plenty of extension leads? Is there WiFi?
And if there is WiFi, do you want people to be emailing while they
are supposed to be paying attention? Consider how you want
questions answered. Do you want a roaming microphone or will
8
9
Consider enforcing a no-mobiles rule. By doing so
you’ll ensure you have a captive audience with mimimum
distraction – but a phone ban may not make you the most popular person. If you do push ahead with this be sure to send round
the venue’s emergency contact number well in advance.
10
Now to details. Any PA will tell you that AGMs hardly
ever run to strict timings. But that doesn’t mean you
shouldn’t at least try. In addition to the agenda, make sure you
have a run sheet ready, with an order of business clearly outlined. Do this as far in advance as you can but be aware that
things are likely to get changed as you go along. Tot up exactly
how much time you need to allocate to each speaker but also
make sure you let people know whether they can interject with
‘prepared’ impromptu speeches.
11
Consider having an external chair. This could be
someone who hasn’t got an agenda and doesn’t know who
anyone is. This ensures that the AGM becomes less about controlling an outcome, and more about about ensuring people stick
to the timetable.
12
Encourage written submissions. If attendees want to
make a submission then ask them to get something
down in writing for you to photocopy and distribute beforehand.
This will make things flow better and also allow participants
to prepare their responses.
13
If you have the capacity, consider taking multimedia
minutes. This has the advantage of ensuring that if there
is any suspected misrepresentation, any problems can be cleared
up simply by watching the footage back.
14
And finally, if budget allows, reward the attendees with
a post-AGM trip somewhere. There’s nothing like knowing there’s a theatre trip/night of dancing in the offing to get
people motivated to contribute. E
Alison Reid, PA, NPS South West
Carlene Rowe, PA, Concern Worldwide UK
Sally Procter, EA, ey
“Put the most important items
at the start of the agenda as
people are more attentive at
the beginning of a meeting.”
“From the outset have a checklist of everyone
and everything that you need to prepare for
your AGM – eliminates having lots of info on
different papers/ emails – makes life much
easier when referring to one main document.”
“Always
consult don’t
just assume!”
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
33
READER EVENTS
Your invitation to network at our exclusive reader events
Present your best self
Come along and join Executive PA Magazine at the IoD – where Dr Mandy Lehto, executive coach,
author and corporate trainer, will be talking about personal presentation
4 JUNE
Steeped in history and elegance, 116 Pall Mall is home to the
IoD and is a Regency Crown Estate building, ideal for both
business and entertaining. The stunning architecture and
beautifully decorated rooms all receive natural daylight and
are fully air conditioned. These first class facilities teamed
with superb catering, are guaranteed to provide you and
your guests with a truly unique and memorable event.
Whether your event is a private meeting for 10, a conference for 300 or a dinner for 250, 116 Pall Mall offers versatile
space with immaculate service and client care.
PAs using this venue can liaise with their own personal
account executive to lighten the load. They fully understand
the needs of a conference and events organiser and can liaise
with all the relevant personnel and provide the attention to
detail and peace of mind needed to ensure that your event is
a success.
READER EVENT
On Thursday 4 June you’re invited to come along to the venue to hear
Mandy talk about personal presentation and advise on the best colours
for individuals to wear in the workplace. Mandy writes for Psychologies
magazine and the Huffington Post, and has been featured in the Sunday Times, Psychology Today, e-Financial News and on CNBC. Her
clients include Nestle, Rothschild, Bulgari, HSBC, Harrods, Deloitte
34
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
and CitiGroup. She has coached, mentored and trained CEOs,
lawyers, investment bankers, screen play writers and entrepreneurs.
It’s also a chance to get an early viewing of this year’s venue for
the Executive PA Magazine Awards – 116 Pall Mall, home of the
Institute of Directors. To apply to attend please visit
www.executivepa.com/events-directory/reader-events.
READER EVENTS
Paddington Bear
treasure hunt at
the Hilton Hotel
On Thursday 14th May 2015 a select number of
PAs will get to experience the new addition to Hilton
London Paddington including a ‘Find Paddington Bear’
treasure hunt
14 MAY
Hilton London Paddington, one of London’s grandest Victorian hotels, has offered unrivalled hospitality since 1854 in
an iconic location. In January 2015, the hotel unveiled a new
chapter in its rich history with the addition of an exclusive
wing. Signalling a new era of premium business hospitality,
the development combines the grandeur of British Victorian
architecture with Art Deco interior design.
The 56 new ‘GWR Tower Rooms’ offer spacious, elegantly
appointed accommodation with separate areas for work and
relaxation. GWR Tower guests can also enjoy first class service in the dedicated ‘Tower Lounge @ Paddington’ at the top
of the new wing.
Oded Lifschitz, UK area vice president, Hilton Worldwide,
said, "The opening of the GWR Tower Wing begins a new
Your invitation to network at our exclusive reader events
chapter in the hotel’s illustrious history. Its character is defined
by its proud heritage as the gateway to London, with the Great
Western Railway and Heathrow Express making it a superb
base for business. We look forward to offering a warm welcome
to guests seeking outstanding accommodation in a fantastic
location.”
Ideally situated for guests, Hilton London Paddington offers a full range of facilities. Opened in 1854, this Art Deco
hotel has 419 individually crafted guest rooms, including 35
suites. Adjoined to Paddington Station by footbridge this is
one of the best-connected hotels in London. The hotel is just
15 minutes from Heathrow Airport via the Heathrow Express,
making it an excellent hub for UK and international travellers.
What is more, with four London Underground lines on its
doorstep, guests can enjoy fast, easy access throughout the
capital and beyond. Within this elegant Art Deco building
are the cosy Brasserie restaurant, the chic Steam Bar, and a
well-equipped gym with separate cardiovascular and free
weight workout zones. Choose from 15 pillar-less function
meeting rooms, including the 350 seat Great Western 1 that
features a Foyer and Atrium for private networking events
with a dedicated cloakroom and restrooms. With prime
access to the city, delegates are very well connected.
READER EVENT
Come and join us on 14th May at the Hilton London Paddington
and take part in a Paddington Bear treasure hunt. The event will
start from 6pm and there will be drinks and canapés so you can be
suitably refreshed ready to start the Paddington Bear hunt. Around
the hotel will be a number of Paddington Bears and it’s down to you
to find them. If you spot one, it’s yours to keep – but we’ll also have a
gift for every reader who attends. To apply to attend please visit
www.executivepa.com/events-directory/reader-events.
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
35
First stop for events!
London Transport Museum.
Perfect for lavish dinners,
cocktail receptions, awards
evenings, networking events,
product launches, presentations,
meetings and team building
events all right here in the heart
of Covent Garden.
2IÀFLDOYHQXHIRUWKH
([HFXWLYH3$0DJD]LQH
awards 2014.
For all enquiries contact
the venue hire team on
0207 565 7292/3 or email
corphire@ltmuseum.co.uk
READER EVENTS
Your invitation to network at our exclusive reader events
Center Parcs welcomes PAs
Center Parcs is offering an exclusive reader review opportunity at its newest Village, Woburn Forest,
where PAs can trial the accommodation, try out the activities and check out the event spaces for themselves
1 JULY
Recognised as being a unique choice for corporate events
and team building, Center Parcs offers distinctive expertise
in the conference industry. Events at Center Parcs make
delegates feel appreciated, the unique environment is ideal
for companies that value well-being and its unique offer is
perfect for event organisers craving somewhere different for
their next conference or away day.
Center Parcs Woburn Forest boasts a new and contemporary dedicated conference and events facility. This can accommodate up to 400 delegates theatre style and 400 people for a
gala dinner. The Venue is the hub for all meeting and event
related activity in the Village, and has been designed to meet
the needs of individuals ranging from meeting planner to
trainer and award organiser to association arranger. The
Venue’s collection of rooms offers space for breakout sessions
as well as exhibition stands, and the private entrance affords
groups anonymity and security whatever the needs and
objectives of the event.
Alongside The Venue’s dedicated conference offering is
a wide range of team building facilities including over 100
activities, from water sport based activities to aerial adventures
and Aqua Sana spa.
Center Parcs’ specialist accommodation, which step up
from one bedroom apartments to four bedroom executive
lodges, are a proven method to engender networking
amongst delegates. Situated across the woodland site, the
apartments and lodges offer the highest standards and a
welcome change from the traditional hotel bedroom.
The unique selling point of Center Parcs is the ability to
accommodate large numbers of delegates in a forest setting.
The outdoor environment provides alternative options to a
regular conference. The wide choice of activities and restaurants onsite also sets Center Parcs apart from competitors –
everything is offered in one memorable village location.
READER EVENT
On July 1 this overnight visit will include a full introduction to the
events spaces as well as getting the chance to take part in some of
Center Parcs’ popular team building activities such as target
archery, mission international and back to school. The afternoon is
concluded with a relaxing two-hour spa session before dinner in
on-site restaurant Shearing House, followed by bowling and drinks.
Attendees will also be able to test out the Woodland Lodge accommodation. To apply to attend please visit www.executivepa.com/
events-directory/reader-events.
INFO
http://events.centerparcs.co.uk/home/index.html
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
37
READER EVENTS
Your invitation to network at our exclusive reader events
Create memorable events at the
LEGOLAND® Windsor Resort
Big kids will love the LEGOLAND Windsor Resort just as much as small ones – don’t believe us?
Come along and find out for yourself with this special reader event
14 JUNE
Truly memorable conference and event experiences are now
on offer at the LEGOLAND® Windsor Resort. Home to an
interactive, LEGO®-themed Hotel the Resort offers state-ofthe art creative meetings and conference facilities in its
corporate LEGO Suite with exclusive executive bar and
lounge, plus a range of inspiring LEGO-themed team building
exercises and fun experiences right across the Park.
From brand new ‘Build a Badge’ ice breakers, to ‘LEGO
Creator’ building challenges and Park team ‘Quests’, to
private evening receptions under the sea in Atlantis or a
medieval style banquet in the Knight’s Castle. LEGOLAND
offers a phenomenal backdrop and scope for uniquely
creative tailored occasions guests will love to remember.
You could even have the whole Resort just to yourselves…
READER EVENT
On Sunday 14th June Executive PA readers and their family or
friends (two adults, two children) are in for a truly awesome day
out at the LEGOLAND Windsor Resort. On arrival at the hotel at
10am, join the business events team for breakfast in the corporate
LEGO Suite. After trying your hand at a unique LEGO ice-breaker,
take a look at the incredible themed Hotel bars and restaurants.
Then at 11.15am head in to enjoy the Park itself for the rest of the
day – armed with an ultimate fast track for all the family. To apply
visit www.executivepa.com/ events-directory/reader-events.
38
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
READER EVENTS
Your invitation to network at our exclusive reader events
Swing Low
Sweet Chariot
Readers are invited for cocktails and canapés in
the Royal Box at Twickenham Stadium
23 JULY
One of London’s premium conference and event venues,
Twickenham Stadium is home of England Rugby and offers
event-organising PAs excellent facilities and a wealth of
flexible interior space. Whether you’re looking to organise a
small meeting, a personalized training seminar or have grand
plans for a large-scale business conference it can deliver –
and even provide delegates with a view of the famous playing
field that has inspired the national rugby team, as many of
the spaces offer fantastic views.
For an unforgettable atmosphere the purpose-built South
Stand Conference and Events Centre is perfect, superbly
equipped, with complimentary WiFi. The Live Room can host
up to 550 guests in a tiered seating auditorium, with integral
PA system, lighting rig, wide range of AvV equipment plus
adjacent Green Room. In total there are 25 large dedicated
conference spaces and rooms all serviced by the dedicated,
talented and professional staff at the venue.
For this summer how about something totally different and
highly memorable? Between 22 June and 4 July you can book
a pitch-side BBQ for delegates. Alongside the pitch which has
seen its fair share of excitement and sporting triumph, you and
your guests can enjoy a private BBQ with a choice of menus.
READER EVENT
On 23 July, Executive PA Magazine readers are invited to Twickenham
Stadium. The evening will kick off at 6pm with cocktails and canapés
in the Royal Box. At 7.15pm you can enjoy an access-all-areas tour
and get behind the scenes of one of the UK’s landmark sporting
venues. Then you can enjoy time networking with fellow colleagues.
To apply to attend please visit: www.executivepa.com/events-directory/
reader-events.
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
39
READER EVENTS
Your invitation to network at our exclusive reader events
Elegant dining at Kettner’s
Executive PA Magazine readers are invited to experience fine dining and
some of the best Champagnes in the world in Kettner’s 1920s style bar
10 JUNE
Originally opened as a restaurant in 1867 by Auguste Kettner,
(chef to Napoleon III,) Kettner’s became infamous as the
rendezvous of choice for deliciously colourful characters of
the time, renowned for hosting incredibly risqué parties.
Oscar Wilde dined here and Kettner’s is mentioned as his
venue of choice in his trial notes. Agatha Christie and Bing
Crosby were also celebrated regulars.
King Edward VII courted his mistress, Lillie Langtry and
even ordered a secret tunnel to be built between Kettner’s
and the Palace Theatre, where his mistress Lillie Langtry
performed. The rumour is that the lovers would take the
tunnel to meet at Kettner’s during intermissions.
The 8 elegant private dining and events rooms are adaptable
in their uses and there is a space to fit most budgets. They can
individually hold between two and 120 people or an entire
floor can be hired for events requiring a larger capacity.
40
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
All private rooms have a dedicated waiter, Wi-fi, iPod
connectivity and additional AV if required.
“BEST FOR PRIVATE DINING. NOW, AFTER A LOVING
FACELIFT, KETTNER’S SHINES AGAIN.”
Harpers Bazaar
READER EVENT
Kettner’s reputation for private dining is matched by it’s reputation
for serving the best Champagnes in the world. We’re pleased to
invite a group of Executive PA Magazine readers to come and experience both the dining and some of the incredible Champagnes
served in the 1920s style bar on Wednesday 10th June from
6.00pm til 8.30pm.
To apply visit www.executivepa.com/events-directory/reader-events.
INFO
www.kettners.com
READER REPORTS
Every issue we’ll report back from the last issue’s reader events
– were you there and captured on camera?
THE EVENT
WHERE:
Sadler’s Wells Theatre, London
WHEN: 19 March 2015
BRIEF HIGHLIGHTS: PA of the Year, Katrina
Arratoon spoke about the strategic value of
the modern PA, sneak peak at rehearsals in the
auditorium of the recently refurbished theatre.
EXECUTIVE PA MAGAZINE’S
INSIDER CONTACT:
Georgie Smith, Events manager
020 7863 8065;
Georgie.Smith@sadlerswells.com
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
41
READER REPORTS
THE EVENT
WHERE: Copthorne Tara Hotel, London
WHEN: 5 February 2015
BRIEF HIGHLIGHTS: Chinese New Year celebrations,
traditional musical dance displays, Chinese fortune teller,
calligraphy, authentic Chinese cuisine, prize draw with
£1000s of prizes
EXECUTIVE PA MAGAZINE’S
INSIDER CONTACT:
Elena Frison, Account Director;
020 7872 2444;
elena.frison@millenniumhotels.com
42
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
Every issue we’ll report back from the last issue’s reader events
– were you there and captured on camera?
READER REPORTS
Every issue we’ll report back from the last issue’s reader events
– were you there and captured on camera?
THE EVENT
WHERE:
Moti Mahal Restaurant, London
WHEN: 24 February 2015
BRIEF HIGHLIGHTS: Fantastic three-course
Indian banquet including Macchi, Paneer
Mutter and Khumb Aloo; carefully considered
wine pairings, opportunity to network with
other PAs
EXECUTIVE PA MAGAZINE’S
INSIDER CONTACT:
020 7240 9329;
marketing@motimahal-uk.com
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
43
THE LONE RANGER
Male PAs are still in the minority in the UK. Karen
Glaser explores why so few men enter the PA profession
CAREER
44
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
“IN THE MAIN, male PAs are either straight but quite camp,
or they are gay. Why? Because these men are generally more
adaptable and less egotistical than the average bloke – and a
good deal more so than an alpha male.”
If this seems a controversial statement, it is probably important to at least bear in mind the biography of the person who
made it: one Craig McCarthy who is both gay and a male PA.
“Most of us work as private PAs to individuals who are usually either creative and disorganised, or neurotic and rich,” continues Craig. “To work with these kinds of people you need bags
of emotional intelligence, something which the typical straight
man can arguably lack.”
If he is right, Craig’s theory could explain why the industry
is so female-dominated. According to the Recruitment and
Employment Federation there are currently around 226,000
working PAs and secretaries in the UK, of whom roughly three
per cent are men. If, as is agreed by both Whitehall and gay
rights charities, around six per cent of the overall population
is gay, the staggeringly low numbers of male PAs makes some
numerical sense.
Not according to Elizabeth Wakeling, however. She is head
of Secretarial Studies at Beckenham College, a judge on last year’s
Executive PA Magazine Awards and the author of academic
research on male PAs. “It’s all down to reverse sexism,” she says.
“Like nursing and librarianship, the PA industry has always been
stubbornly female. And there is no inherent reason for it.”
JOBS FOR THE BOYS
But there are extrinsic reasons, she says. “Teachers and career advisors don’t recommend the industry to boys. And when you do get
individual boys who want to be PAs, they are allowed rather than
encouraged to become so. The initiative always comes from them.
forward. I am open and clear with my boss and, when needs be,
I am also forgiving. You have to be a bit in love with your boss
so you can help them better and forgive them if they show you
their difficult traits." Like the overwhelmingly majority of male PAs, Vincenzo
entered the industry by accident rather than design. “My friend
immigrated here and after two months she still hadn’t managed
to get a mobile phone contract, open a
bank account or perform the other admin
tasks that setting up home in a foreign
country entails. Within a few days, I had
done it all for her. She was so impressed
she told me I should become a PA.”
Over in his native Italy, Vincenzo’s They may be members of a small
father was less than impressed with his club, but some male PAs work with
qualified lawyer son’s change in career. the biggest names on the planet:
“But he has since accepted what I do and
the whole family likes hearing about the Reggie Love: PA to Barack Obama
nice places and parties that my job Sarbdeep Swan: PA to Daniel Craig,
entails. They think my job sounds very he also worked for Madonna (often
glamorous and doing things such as while jogging in the park).
mixing cocktails for politicians at a pri- Gavin Williamson: Parliamentary
vate party certainly is just that. However, private secretary to the Prime
unblocking the toilet is anything but!” Minister, David Cameron
Other male PAs face raised eyebrows
when they mention what their job is. “I
have to explain that, no, I am not a secretary: more of a project
manager” says Kevin, a PA to a senior advertising executive.
“There is always stigma when men do what are seen as typically female jobs,” says Elizabeth. “If you are a male primary
school teacher, some people will even presume you are a paedophile, for goodness sake.”
BROTHERS ARE
DOING IT FOR
THEMSELVES
POWER PAS
“It’s all down to reverse sexism. Like nursing
and librarianship, the PA industry has
always been stubbornly female. And there is
no inherent reason for it.”
“And when they are in the industry, male PAs often face discrimination from recruitment agencies which presume their
clients only want to employ women candidates.”
Conversely, the fifty-odd men Elizabeth has interviewed for
her research do not feel isolated by their female colleagues. “Most
said they felt respected and liked by their female counterparts,
and that they enjoyed socialising with them,” she explains.
And according to Craig, once they are through the door, male
PAs often find it easier to gain the respect of their bosses: “It’s
not fair, but I think simply being male buys you respect in this
industry. Gay or straight, men are seen as more businesslike,
logical and better at planning.
“I also think female PAs, like women in any industry, are more
easily intimidated. One of the stand-out moments of my 20-year
PA career was when I walked out on my boss. Instead of firing
me, she came running after me, saying: no one has ever stood
up to me before.”
TRAITS OF A MAN
Vincenzo Ianniello thinks male assertiveness works particularly
well with female bosses. “I think there is invariably some rivalry
between women. The male-female dynamic is more straight-
Andy McGrath finds it all utterly ridiculous. He is PA to head
of television at ITV, Peter Fincham, and thinks he has “one of
the best jobs in TV. Getting to see how someone at that level
operates is a real privilege.” Ironically enough, he thinks television
may explain why people persist in seeing the PA role as female:
“Think of all those images of woman sitting at a desk typing.”
It is all a misnomer, he says. “My job requires trust, discretion, and strong organisational and communication skills – and
those qualities are certainly not the preserve of either gender.”
He also notes that across the pond, particularly in LA, male PAs
are more commonplace, proving, in his view, that gender is actually irrelevant to the job.
History seems to bear that out. For there are two industries
where personal assistants have been consistently male: banking and the military. Men working as PAs in these sectors are
also invariably private about their work: it is extremely rare for
them to give interviews.
If they were less secretive, we might discover how those male
PAs feel about making their boss a cup of coffee. “In general, it
is women PAs who struggle with these more menial tasks,” says
Elizabeth. “Men see making the coffee as managing the boss, as
making the start to their day smoother, whereas though women
often like to look after their boss, nurturing someone at work also
makes them feel insecure. They worry about performing tasks that
could be seen as demeaning.”
Vincenco puts it like this: “I am here to do whatever my boss
asks or needs – without losing my integrity or dignity, of course.”
For him, unblocking the loo entails neither. What it does surely
test, though, is his adaptability and ego. E
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
45
“Recognition by the industry, my peers,
bosses and colleagues really validates
what I do and inspires me to keep
pushing boundaries.”
gle with the team – so not only am I not strapped to my desk for
hours on end but I get into the business locally and internationally.
Loads of great stuff comes off the back of that, like building solid
relationships with our in-country teams, plus a deeper understanding of what our core business is and the challenges the teams
are facing. It's really nice to feel like I am part of the business.”
What does your typical day look like? “Well tomorrow I’m... going through mine and my boss’s
inbox, writing a job spec for a new PA hire. In the afternoon I'm
sorting out a photo shoot with The Times in the office, we've
got a Board Call in the afternoon, and I've got some one-on-one
catch ups with some of the PA team. I’ll also start planning a
few offsites we've got coming up.”
KATRINA ARRATOON
EA to CEO and COO, Just Eat
What do you enjoy most about the company you
work for? “I think having the ability to develop my role in to what I wanted
it to be. Moving my role away from being an administrative function to having a strategic purpose.” “I love that Just Eat is a phenomenal success story and a really
exciting place to work. There is always something cool happening,
whether it's a big event, project or media engagement. We don't
take ourselves too seriously but all care passionately about the
business and want it to succeed. For all the long hours and hard
work, we get to do lots of really fun stuff too.”
How did you get nominated for the Executive PA
Magazine: PA of the Year Award? Has your role changed since you first started and if
so, how? “I nominated myself actually – I figured that I'd had a pretty
amazing year with Just Eat. We'd floated on the London Stock
Exchange, I'd grown my role to include so many additional
responsibilities, and I could see it only getting bigger and bigger – I thought I was in with a good chance of winning!”
“My role has grown massively! I guess that's partly because when
I started we had just closed our Series C round of funding and
now we're a FTSE 250 listed company. I was one of three in the
admin team and now am one of seven in the London office alone.
Initially my role was very administrative and a typical EA role.
Now it's higher level and has a more strategic focus.
What sets you apart from other Executive Assistants? How has winning the award changed your life? “Well it has changed my life in a few ways actually. Most importantly it has given me so much confidence in what I do everyday. Recognition by the industry, my peers, bosses and
colleagues really validates what I do and inspires me to keep
pushing boundaries. I've been asked to do a few public speaking events, which is great fun and gives me the opportunity to
meet lots of brilliant PAs/EAs and learn from them.” What do you enjoy most about your role? “Wow there are loads of things I love about my job it’s hard to
narrow it down... but I guess I really love being at the heart of everything. I am a public figure within the company and a key cultural
contributor. I travel to most of our markets and meet and min46
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
What did you want to be when you were growing up? “Actually I had no idea and I guess like many of us, fell into a
career as an EA.”
What advice would you offer other Executive
Assistants? “Be present and involved in absolutely everything. If you are arranging meetings and offsites, attend them. If your boss is speaking
at an event, go to it. Be integrally involved in everything that you
can be. How else will you get to know exactly what your boss has
got going on? This can be hard to juggle, but if you can manage
it, it will give you a deeper insight into the company and the challenges faced, and the aspirations your boss has for the business.”
In this issue we task the UK Executive PA Magazine: PA of the Year to
interview her Australian counter-part and vice versa
INTERVIEW
What do you enjoy most about your role?
“I enjoy all facets of my role, but what I enjoy most is being able
to work in partnership with my CEO and helping him achieve
the goals of the business. I also enjoy working in a large multinational customer-focused company and working with a diverse
range of people from those in the mailroom up to Board level.” What does your typical day look like?
“Unfortunately, most EAs and PAs will tell you that they do not
have a 'typical' day. If I look back on the week that has been, it
would involve checking my and my CEO's inboxes, forward planning the diary for the next few weeks, sourcing briefing notes
for meetings, preparing a detailed itinerary for two visiting executives from our Hong Kong and Switzerland offices, coordinating
an internal top leaders conference for 75 people and finalising
an agenda, guest speakers and travel information pack for a broker conference in Switzerland in April.” What do you enjoy most about the company you
work for?
LARISSA AUDITORE
EA to CEO, Zurich Financial Services Australia
“I am very fortunate to work in a company that promotes diversity and flexibility for all its staff. I enjoy the culture, and the
values of the organisation are in line with my own personal values. Also, being a global company I get to interact and meet
with people from all around the globe.”
What sets you apart from other Executive Assistants? Has your role changed since you first started and if
so, how?
“I work with my CEO as a valued partner, rather than for him.
I would say we have a balanced, team-orientated, partnership
approach.” How did you get nominated for the Executive PA
Magazine PA of the Year Award?
“My CEO nominated me for the Award. Given it was Australiawide, I did not think I would have much of a chance to reach
the final five, let alone take out the Award.” How has winning the award changed your life?
“It has opened up doors that would not necessarily have been
opened if I had not have won the Award. I have been invited
to speak at various EA and PA Conferences this year and for
someone who is often in the background supporting their CEO,
it is a boost of self-confidence to present in front of a crowd of
200 fellow EAs and PAs. I am also very passionate about the
industry in which I work and the increased value of EAs and
PAs in organisations today.
“I would like to use the Award as a catalyst to promote the
industry and encourage school leavers and others in the community to pursue it as a career. It is also nice to be recognised
for the work I do and there is a sense of pride when you hear
your CEO say ‘Every day I see how much value her executive
support adds to my role, and to our business and that has helped
contribute to my and the business successes’.”
“My role has changed significantly from when I first started out
as a PA. I have gone from being a simple administrative resource
to an EA who is more focused on the overall business, the strategy and how to help my CEO and his executive team achieve
business success.” What did you want to be when you were growing up?
“When I was growing up I wanted to be a primary school teacher.
I completed two years of a four-year university degree and then
enrolled in a Business Administration course. My parents kept
telling me my attention to detail and perfectionist streak would
be a waste in the education system and to become a secretary.” What advice would you offer other Executive
Assistants?
“Be open with your executive and start to work on a 'true partnership' model to become a valuable resource in your organisation. Be someone who undertakes more than administrative
tasks – become involved in all facets of the organisation. Take
ownership for what the company is trying to accomplish and
have a strong commitment to the goals of the business. Know
and understand the business you work in and most importantly
know your executives '5 big rocks' (the 5 big issues, focus areas,
etc that they are involved in). Be proactive and forward plan as
much as possible. But the most important bit of advice is to set
the bar high and aim to be the very best you can be.” E
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
47
READER PANEL
DISCUSSION
March 8th was International Women’s
Day – which businesswoman do you
most admire and why?
Jennifer Corcoran
PA,
Crédit Agricole
“The businesswoman who I most admire in the
UK is the amazing Vanessa Vallely, from
WeAreTheCity.com. I first came across
Vanessa at an event where she gave a highly
motivating and inspiring speech. I
consequently read Vanessa’s autobiography
Heels of Steel and then entered a competition
on WATC.com, winning a place on a course
called ‘Project You’ which was run by Vanessa
and it literally changed my life. She has been a
true ambassador for me and I really appreciate
how she is helping all women to find
themselves. Despite all of her fame and
acclaim (The Telegraph voted her one of the
100 most connected women in the UK) she is
a wonderfully authentic, down to earth and
extremely kind woman. She is the epitome of
the super connector and despite time
constraints she always makes you feel like she
has time for you.”
Erica Summers,
PA,
RICS
“The businesswoman I admire most is Karren
Brady, due to all she has accomplished in her
professional career, and the fact that she
juggles her professional life alongside her
family commitments. I have been fortunate
enough to hear her give a Keynote speech at
an Office show a few years ago, and have read
many profile pieces on her, which are always
inspirational.”
48
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
Ruth Kapea,
PA
Atlassian, Sydney
“I most admire Australian businesswoman Sarah
Wilson, author of the book I Quit Sugar. Her
varied and distinguished media career, life
experience and passion for health, wellness
and nutrition are truly inspiring. She is a
fabulous role model for women around the
globe. I admire how Sarah has shared her
findings on how to live well and embrace
health while turning that knowledge into a
successful writing career. She is also a great
motivational speaker. Take the time to listen to
her story, buy the book, and quit sugar!”
Mark Mills,
EA,
Ogilvy & Mather Group
“For me it has to be Katie Piper. An incredible
example of a women who has clearly shown
what can be achieved through hard work and
determination. Not only is Katie an example of
a life that women can follow, admire and
respect but moreover she is an example for
both genders that through trauma, pain and
suffering can come the most incredible
outcomes. From an aspiring model to now
author, TV presenter, activist, philanthropist,
fundraiser and not least of all a mum I believe
that this women is an inspiration. From Katie’s
life I can take a clear and important message
to my own, never give up, keep striving for
better outcomes and realise your full potential.
Her message not only crosses boundaries but
breaks conventional thinking.”
Janice Anderson,
EA,
DST
“In the spirit of International Women’s Day, I
strongly admire Emma Isaacs – CEO of
Australia’s largest network for women,
Business Chicks. Emma is one of Australia’s
leading female entrepreneurs and one of the
reasons I admire her is for how she has
developed the Business Chicks network into
something where women of all ages and
professions can come together to network,
attend some (amazing) events with some of
the world’s leading speakers (Richard Branson,
Sir Bob Geldof, Li Cunxin, Diane von
Furstenberg etc) and participate in relevant
development workshops. I have also met her
several times and she is one of the nicest
people who is passionate about the
development of women worldwide – the
network is launching in the US this year and
hopefully one day in London.”
Katherine Thomas,
PA, Soho Flordis
International, Sydney
“I highly admire Bonnie Low-Kramen, the PA to
actress Olympia Dukakis for 25 years. She
leveraged the skills and knowledge she gained
into a successful career as an author, keynote
speaker and trainer. She is committed to
effecting positive change in the workplace, and
as such, drives a culture of excellence among
her peers. She truly shows the sky is the limit
for PAs, and that our skills can open a
multitude of doors.”
Each issue our Reader Panel discuss the
hot topics affecting PAs. Get involved
by emailing Cora@ExecutivePA.com
PA focus group
You may remember back in October
2014 we invited a small group of PAs to
come along to a focus group organised
by Event Assembly at Pennyhill Park.
Early in March this year, the group
reconnected with an overnight stay at
Fanhams Hall Hotel and continued dis-
SOCIAL
MEDIA
Over on LinkedIn we
asked: Do you work best
in organised chaos?
1 Deirdre Anne, PA to Editor in Chief,
Giornale di Brescia
“One of my workplace ‘bibles’ which I’ve kept
in my drawer for many years is The Personal
Efficiency Program: How to Get Organized to
Do More Work in Less Time by Kerry Gleeson.
Love it.”
1 Elizabeth Kieti
“I’m one of those people who works best in
clutter, the moment I clean up I end up losing
important documents. Like I always say, in my
clutter, there is a system, so don’t interfere.”
1 Sharon McGregor, EA, Sofina Foods Inc
“I like a clean and tidy workspace. I keep
everything I’m working on in colour-coded files
so I know what is the most pressing topic.”
Join the conversation at:
www.facebook.com/executivepa
www.twitter.com/PAofTheYear
www.linkedin.com/Executive PA Magazine
cussions about improving event management practice for PAs. The day
included a Google workshop and presentations from various industry
experts and was rounded off with a
karaoke battle and a banquet in the
hotel’s stunning library.
A picture paints a thousand words
And what does yours say about you? In the last issue
of Executive PA Magazine we looked at the topic of
using a professional photographer to capture your
profile picture for social media. Some of our readers
were brave enough to send us their pictures to be
critiqued by social media guru Graham Aiken.
Graham established HNW Social Media Solutions in
early 2012. His main focus is on helping people use
LinkedIn and Twitter to raise brand awareness and
engage with prospects and clients.
Leah Gayle
“The first is a little too distant –
ordinarily it would look fine but
when uploaded to LinkedIn her face
will look too small plus someone’s
been cut out of the picture. The
second one is better, provided she
can neatly cut out 007 from it!”
Seyi Emerald Abiodun
Graham says: “In the first picture he
clearly looks like he’s doing
something other than working!
LinkedIn photos need to be a
friendly, approachable and a
professional headshot. The second
is a professional looking photo but I
see very few full body shots on LinkedIn. A head
and shoulders photo works much better.”
Emma Thompson-Murrell
Graham says: “LinkedIn isn’t
Facebook! Nor is it a place for
selfies, which I think this first
picture is! Keep it professional.
The second image is absolutely
perfect. It is just the right size, it is
clear and it is friendly.”
Executive PA Magazine offers
support to networks
Are you part of a PA network that would
benefit from members receiving copies
of the longest established and leading
publication for executive support staff?
Executive PA Magazine is able to provide
current issues of this magazine for networking
groups to offer to its members, plus special
subscription offers. If you’re interested in
this opportunity then please contact
Sam@ExecutivePA.com and let us know more
about your network and when your next
event is to be held.
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
49
CAREER
All the career news and advice executive-level PAs need
CAREER
Do you have career FOMO?
From worrying that everyone else is
earning more than you to wishing you’d
gone for that promotion, don’t let FOMO
put your career on the wrong tracks.
Fear Of Missing Out (FOMO) may
be a 21st century phenomenon but that
gnawing anxiety that everyone else is
doing better than you is anything but.
“The underlying cause of FOMO is
fear,” explains Dr Sallie Strickland, a
clinical psychologist. “Humans seem to
have a perceived need to keep up with
what they ‘perceive’ others to have, and
this is usually better or more desirable
than what we have.” But, she cautions,
the very real curse of FOMO could see
your career stall: “FOMO keeps us from
connecting and engaging with people,
impedes us from achieving our goals
and leads to anxiety including rumination and procrastination.”
You worry: Being a PA is not a career
When you met with your careers officer
at school few of you will have declared
you wanted to be a PA – more often than
not it’s a job people gravitate to when
they discover a natural ability to organise and keep order. But, being a PA is
anything but a stopgap – the very best
PAs have CVs to envy, significant budgets to handle and a great deal of responsibility. Just because you’re managing
all of this for the boss, doesn’t mean it’s
not a valid career. Decide and be clear
on your vision and purpose of career
success. Write it down. We’re betting it
has little to do with job titles and everything to do with professional success.
You worry: There’s no room for
promotion
You might start off as a admin assistant, move up to a be a secretary, be
promoted to a PA and then reach the
job role of EA – but what next? You
may change industries which will open
up a whole host of new opportunities,
you may even use your skills to change
direction, with the skill set of a PA
being so vast, promotion is never too
far away if you want it. “Moving jobs
isn’t a bad thing – after all career
mobility is what makes a CV and if it’s
about progression and movement
and learning new skills it’s a positive thing,” confirms John Lees,
author of How to Get The Job You
Love. “But job hopping because
you think the grass is greener in a
different role or industry is potentially career-destroying.”
you that the people who get the promotions are the ones who can do the job,
do it well, are a good fit with the people
they work with and are prepared to
work hard. But this doesn’t mean they
want someone who will burn out after
a fortnight. Make it a habit to leave the
office on time at least three days a
week and don’t sit in the office just for
the sake of it – this will solidify your
reputation as a PA who can look after
themselves as well as others, can
manage their time well and who has
integrity and a sense of worth.
You worry: If I leave the office on
time I’ll miss out on promotion
Ask any CEO and they will tell
IN BRIEF
50
TRAINING
SKILLS
MATERNITY
Time to retrain?
Age matters
Vodafone leading the way
Nearly a quarter (23%) of the adult population
say they plan to retrain in the next three years in
order to find a new job, according to research
from Pay4Later. The average amount they
expect to spend on retraining is £8,500, with
workers in London most likely to retrain and
those in Wales least likely to.
Across the board training budgets have been
slashed – but it seems you’re even less likely to be
offered learning and development opportunities
once you hit 50. According to AXA PPP, 14 per
cent of under 50s says they’ve not been given the
opportunity to learn new skills in the past year,
compared to 27 per cent of over 50s.
Vodafone has recently announced that it will become one of the
first organisations in the world to introduce a mandatory minimum global maternity policy. By the end of the year, women
working anywhere in Vodafone’s companies in Africa, the Middle
East, Asia-Pacific region, Europe and the US will be offered at
least 16 weeks fully paid maternity leave, as well as full pay for a
20-hour week for the first six months on return to work.
MARCH/APRIL 2015 | WWW.EXECUTIVEPA.COM
WHERE WILL 2015 TAKE YOU?
2010 - New York
2014 Des ert saf ari - Abu
2013 - New Cale don ia
Dha bi
2011 - M ila n
2011 at Duba i Confe rence
2010 - M anha
tten, Ne w Yo rk
2010 - Raf fles, Singap ore
2014 at A
2012 - Al Aqar Beach resort
rc el orM it al
2014 Executive PA Magazine keynote at office*
2010 - The Power of the
Now open for nominations
|
PA, Mayfa ir, Lon don
O rbit
London to Manchester just 2hrs 9mins
Contact your travel management
company or book at virgintrains.com
WINNER
BEST RAIL OPERATOR