1. art and entertainment
2. visual art and design
3. design

FLORIAN WEISS
Résumé, January 2015
Kieler Strasse 74
D-22769 Hamburg
+49 (0)157 73 88 88 79
mail@florianweiss.com
FLORIAN WEISS
born in December 21st, 1980
Herne, Germany
Florian Weiß has over nine years of professional innovation and design management consultancy experience.
He is dedicated to improve the performance of companies by making the management of design, new business
development & innovation more effective, efficient and sustainable. Currently he is studying Business Adminstration,
finishing his MBA thesis approximately in April 2015.
Over the last nine years he helped his former employeer – PARK advanced design management – to become
one of the leading design & innovation management consultancies in the world. In this period, he was able to
demonstrate expertise, conceptional strength and creativity in many international projects. As a team leader he was
responsible for the team of consultants in Hamburg.
Florian was responsible for his own projects in Germany and abroad and has a long track-record of consultancy
experience in different industries, businesses & countries. He was single point of contact for his clients and was
in close contact to various stakeholders, such as vice presidents, category directors, design directors, marketing
managers, involved specialist departments and external service providers and partners.
In addition to the development, implementation and optimization of the design, brand and innovation
strategy, he provided the instruments that increased the awareness of the client‘s brand and the processes and tools
that led to better innovations. In his role as a consultant and trainer, he is used to both independent and team-oriented
work and he quickly familiarizes himself with new topics and company environments.
Beside his role as consultant, he started in August 2012 to work as program coordinator and trainer for PARK’s sister
company ‘GROW design management education’. Florian was coordinating the one year design management education
program and educated design directors in design management.
Florian holds a Master of European Design with the focus on design management. He studied in an European study
program at the Köln International School of Design (DE), Politecnico di Milano (IT) and Aalto University in Helsinki (FI).
In addition to his professional expertise and his understanding of human nature, his goal-setting abilities
and endurance in execution are important factors for the success of his work. This is also reflected in the choice of his
sports – ultra-endurance cycling & running.
FLORIAN WEISS
Curriculum Vitae, January 2015
1/5
WORK EXPERIENCE
topics
Innovation project management
• Managing New Business Innovation projects (from ideation to launch)
• Lead appropriate market research for design (explorative & validative)
• Review design excellence (work within projects & external design partners)
• Support the client in the development of design directions
• Ensure the efficient implementation of the client’s design DNA & language
Innovation departments, programs and strategies
• Set-up of innovation, design management & new business departments
• Integrating design into fuzzy front-end innovation function/process
• Innovation management audits and benchmarks
Design management departments and strategies
• Challenge business & brand strategy from a consumer & design perspective
• Facilitating design decision making as an intermediate between different
stakeholders (up to 40 on different levels of the organisation)
• Select and control the assessment of external design partners (e.g. worldwide agency selection)
Organisational structure, roles and responsibilities
• Clear definitions of outcomes, roles & responsibilities
• Establish metrics and measurements (KPI‘s) to impact key financial /
business drivers with design & innovation
• Manage the implementation of and continuously improve the effectiveness
and efficiency of design process & design management tools
• Career path definition for design managers / directors
• FTE’calculations and organisational positioning of innovation and design
management departments
Design & innovation competencies
• Developing and executing design (management) education/training.
• Create design awareness, champion design & foster the culture for design
clients
transportation
Airbus (DE), Airport Schiphol (NL), Audi (DE),
Hyundai & Kia Motors (KR), Johnson Controls (DE & US),
Renault (FR), Volkswagen (DE)
government
City Poznan (PL), Wielkopolska (PL)
service/media
Booz & Co (DE), WDR (DE)
fmcg
Beiersdorf (DE), GSK (UK), Fontem Ventures (NL),
Imperial Tobacco (UK), Nestle (DE), Reckitt Benckiser (UK),
Reemtsma (DE)
durable goods
Bang & Olufson (DK), BenQ (DE), Danfoss (DK), Iqua (FI),
LEGO (DK & CN), Miele (DE), Nokia (FI & US),
Novo Nordisk (DK), Oxylane (FR), PANalytical (NL),
Roca (ES), Siemens (DE), Sony (JP), Vaillant Group (DE)
chemical
BASF (DE), Colorfrog (IT), Mankiewicz (DE)
furniture
SieMatic (DE), VOX (PL)
fashion and textile
Kvadrat (DK), Levi Strauss & Co. (ES)
retail and food
Decathlon (FR), McDonalds (DE), Tchibo (DE)
FLORIAN WEISS
Curriculum Vitae, January 2015
2/5
WORK EXPERIENCE
may 2005 - mar 2014
9 years
PARK advanced design management, Hamburg, Germany
PARK is one of Europe‘s leading experts in the management of design. It
consults, coaches & educates on how to maximise the value of design and
innovation. Clients, all over the world, report lower costs, higher margins,
stronger innovation and faster time to market.
jan 2010 - mar 2014
consultant (innovation & design management)
• Revenue responsibility (project fee resp.: 450 K € annual)
• Planning & facilitation of complex workshops and trainings
• Conception, planning and execution of conferences
• Responsible for cross-company knowledge management
• Partner-/client management (up to Category Director / VP)
• Program and project management
• Resource and budget management
• Responsibility for own clients & projects in Germany and abroad
• Team leader responsibility (4 FTE‘s)
• New business acquisition
aug 2007 - dec 2009
junior consultant (innovation & design management)
• Responsibility for client (sub)-projects in Germany and abroad
• Prepare and give client presentations of own projects
• Planning & facilitation of workshop parts
• Leading corporate projects, e.g. conception, planning and execution of
conferences and an European student network
may 2005 - jul 2007
trainee (innovation & design management)
• Support director in client projects and manage sub-project tasks
• Managing smaller sub-projects on time and in quality
• Run corporate projects
• Prepare and give client presentations of own sub projects
• Collect (primary and secondary research), analyse, structure and visualize
complex information
aug 2012 - mar 2014
GROW design management education, Hamburg, Germany
Grow offers the only while-you-work education in the area of design management. A professional educational program, powered by PARK, and developed
straight from practice, Grow educates professional designers, marketeers and
current design managers in leading best practices.
aug 2012 - today
program coordinator & trainer
• Coordinating design management education program (one year program)
• Train and coach participants in design management
aug 2001 - apr 2005
independent design management freelancer
Florian Weiß, Cologne, Germany / Milan, Italy / Helsinki, Finland
Project-based consulting work for several companies and agencies.
FLORIAN WEISS
Curriculum Vitae, January 2015
3/5
EDUCATION
apr 2014 - today
master of business administration (ongoing)
• pfh private university göttingen, Germany
currently writing my MBA thesis, to be completed in April 2015
jul 2004 - jul 2007
master of arts in european design (focus: design management)
overall grade: 1.0
• köln international school of design
university of applied sciences, Cologne, Germany
full-time program, August 2006 - July 2007
• aalto university – school of art and design, Helsinki, Finland
full-time program, July 2004 - May 2005
sep 2001 - aug 2004
bachelor of arts in european design (focus: design management)
overall grade: 1.0
• politecnico di milano – school of design, Milan, Italy
full-time program, September 2006 - August 2004
• köln international school of design
university of applied sciences, Cologne, Germany
full-time program, September 2001 - August 2003
aug 1992 - jul 2000
abitur (comparable to british a-level)
overall grade: 1.6
heinrich-böll high school, Bochum, Germany
FURTHER EDUCATION
jul 2014 - aug 2014
neuro linguistic programming - nlp partitioner (dvnlp-certified)
nlp-summer akademy, Bad Sulza, Germany
duration: program over 135 hours on 18 days
certification: DVNLP - German Association for NLP
nov 2012 - aug 2014
change management consultant and business coach (dvct-certified)
v.i.e.l. coaching & training, Hamburg, Germany
duration: program over 340 hours on 43 days
content: mechanics, influence and power in organisations and teams, systemic
organisation consultancy, effective coaching tools, team coaching, conflict
coaching, systemic change management
certification: DVCT German Association for Training & Coaching
jan 2011 - feb 2013
business trainer (dvct-certified)
v.i.e.l. coaching & training, Hamburg, Germany
duration: program over 300 hours on 50 days (2nd year as co-trainer)
content: leadership qualities, Integration of resistors and difficult participants,
structuring of trainings and workshops, didactic tools, dealing with group
dynamics & team development
certification: DVCT German Association for Training & Coaching
FLORIAN WEISS
Curriculum Vitae, January 2015
5/5
LANGUAGE SKILLS
German
very good command of the written and spoken language, mother tongue
English
very good command of the written and spoken language, Business English
Italian
Basic language skills, Stay abroad / language courses in Sienna, Italy and
Como, Italy
EDP-KNOWLEDGE
Office applications
MS Office (Word, Excel, PowerPoint, Outlook, MS Project), Sharepoint
Graphic Data Processing / Layout
Adobe Creative Suite CS6
(Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat
Professional, Adobe Dreamweaver, Adobe Flash)
Programming and markup language
HTML, CSS, PHP, XML, javascript, actionscript
Content Management Systems
Drupal, Typo3, Wordpress
LEISURE TIME ACTIVITIES
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Ultra-endurance cycling & running, triathlon
Kick boxing
Cooking