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The Daily News of TV Sales Wednesday, May 13, 2015
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Copyright 2015.
LOCAL AUTO ADVERTISING: $15.1 BILLION
TV GETS MOST, ONLINE IS GROWING
A new report from BIA/Kelsey projects that automotive
organizations will spend more than $15.13 billion on local
advertising in 2015, representing 11.1% of the $137.9
billion total local advertising market.
“The auto industry and television came of age together
as keystones of twentieth-century American culture,” said
Mark Fratrik, SVP and chief economist BIA/Kelsey. “The
two industries remain closely tied, with the auto industry
being dependent on over-the-air television advertising, and
all auto vertical subcategories relying heavily
on traditional media to get their message to
their audience.”
Auto dealers and manufacturers are
projected to spend $11.3 billion on
local advertising this year. There are
approximately 17,600 new vehicle dealers
in the country and BIA/Kelsey projects that
the average auto dealer will spend more
than $640,000 on local advertising this
year. Other types of dealers—including
motorcycles, RVs and such—will spend
$50,000 to $100,000 per dealership for a total of $1.0
billion. Other auto-related businesses—such as auto parts
stores, tire dealers and gas stations—will spend a lot less
on average, from $15,000 to $40,000 each on average, but
still contribute to the $15.13 billion total.
Of that $15.13 billion. 77% is expected to be allocated
to traditional media. BIA/Kelsey estimates 33.9% of local
automotive advertising budgets is spent on over-the-air
television, and another 1.7% on TV online advertising. In
addition to the heavy use of television, newspaper (14.7%),
online (12%) and over-the-air radio (11.6%) account for
meaningful traditional market shares in automotive local
ad spending.
“Despite traditional media’s dominance in the current
automotive marketing mix, digital advertising is on the
rise, and will represent nearly one-third of automotive local
ad spending by 2019,” says
Fratrik. Pure online advertising,
consisting primarily of search,
is the largest digital automotive
channel. BIA/Kelsey’s report,
Insights into Local Advertising—
Automotive Vertical, projects
that going forward all growth
in local advertising for the
automotive vertical category
will occur on online/digital
media, reaching 30% of total
local advertising by 2019, up
from 12% in 2015.
www.SpotsnDots.com
ADVERTISER NEWS
Two European companies are in merger talks, and if a
deal is made, it could have a big impact on the supermarket
business in the U.S. Royal Ahold of The Netherlands
operates the Stop & Shop and Giant chains here along
with its Peapod online operation, while Delhaize Group of
Belgium owns Food Lion and Hannaford. The Wall Street
Journal estimates that if the chains of both companies
were combined, they would have a 4.2% share of the U.S.
food market and would be the fifth-largest food retailer
in the country.....Also in the supermarket
business, Ingles Markets’ overall sales
were down 3% in its latest quarter, mostly
due to lower gas prices, but excluding gas,
same-store sales rose by 1.2%......Kroger
subsidiary The Little Clinic has expanded
its footprint entering Kentucky and
Tennessee. Along with some Kroger stores,
clinics are also within some other banners
such as King Soopers, Fry’s and JayC
stores. About 163 clinics will be in operation
by the end of this month......McDonald’s
held a webcast for franchisees and announced plans to
speed up drive-throughs by displaying only the top-selling
items on menu boards; it will also build up the mid-price
menu (items between $1.50 and $3) and upgrade a
McChicken sandwich and double burger. The test of allday breakfast is rolling out to Nashville after its start in
the San Diego market......In a related note, Marketing
Daily says packaged McCafe is on track to be the biggest
product launch in Kraft’s history. Introduced in December,
the brand is estimated to already have a 2% share of the
total coffee business......A very good quarter for Del Taco,
as the chain awaits a takeover by the Levy Acquisition
Corp. Systemwide same-store sales grew by 7.7%, the
eleventh straight quarter of positive comps. The chain is
currently only in 16 states, but has heavy concentration
Continued on Page 3
NETWORK NEWS
AVAILS
ABC will kick off Tuesdays this Fall with The Muppets— Digital Sales Manager - St. Louis: KSDK NewsChannel
described as a more adult take on the classic show, but for 5 is looking for a sales leader who will be accountable for
all ages—with the new FBI drama Quantico wrapping up local digital revenue performance; working both strategically
the night after Fresh off the Boat and Marvel’s Agents and tactically with other AEs in the station and division.
of S.H.I.E.L.D. Friday night gets a new comedy, Dr. Ken, Minimum of 5 years digital sales experience (with a focus
starring Ken Jeong as a brilliant physician with no bedside on local), 3 years digital sales management. Must have
manner. Sunday night gets Oil, a drama set in the North expert knowledge in targeted display, Social, SEO & SEM.
Dakota oil fields, and the Biblical saga Of Kings and To be considered a candidate for this opening - you must
Prophets. Slated to be added later are the dramas The Catch complete the online application on the employment tab
and The Family, both thrillers, and Wicked City, a serial HERE. Equal Opportunity Employer.
murder story set in 1982 Los Angeles,
Norfolk, VA, Tribune Station Group,
plus the comedies The Real O’Neals
CBS affiliate has an immediate opening
A House panel in Texas has
and
Uncle
Buck……Telemundo
for a Senior Level Account Executive
approved full marijuana
announced La Sorpresa de Tu Vida
for WGNT TV. We’re looking for an
(The Surprise of Your Life), a weekly
aggressive energetic candidate to
legalization for the state.
two-hour, family-oriented Saturday night
add to our successful sales team.
Yeah, meaning Texas could
show to be hosted by actress, singer
Experience required with a proven
go from having dude ranches
and comedian Angelica Vale and multitrack record in reaching billing goals
to ‘Dude, ranches.’
talented Hispanic television star Raul
and developing new business. Must
Gonzalez. Slated to premiere next
possess excellent negotiating skills
Jimmy Fallon
season, the new entertainment program
and the ability to use Nielsen ratings
will offer viewers the opportunity to
along with qualitative information
share and be part of making their loved ones’ dreams come to fully leverage the station’s unique advantages
true, as they present their testimonials and real life, heart- in the market. Please apply at www.wtkr.com or
warming stories. Special guests, celebrities and the studio www.tribunemedia.com. E.O.E.
audience will witness how contestants are surprised to fulfill Market Manager/GM: Small/Medium TV Experience
their dreams……Using former President Bill Clinton and – Bermuda: TV GM needed for TV/Radio station
singer Ricky Martin to draw in ad buyers, Univision used operation in Bermuda. Looking for hands-on leader with
its Upfront to pitch such new shows as La Viuda Negra 2, small/medium market TV experience who can oversee
Lady and Niño Santo. Univision also announced a second a turnaround situation including digital conversion and
season of the talent search show La Banda, developed complete facility upgrade. Focus on creating a successful
by Simon Cowell’s SYCO Entertainment. It also pitched sales organization and a competitive, winning news
its unique audience, saying 73% of Univision Network’s team. Experience with ABC/CBS affiliates and union
weekly primetime audience doesn’t watch any of the top- contract negotiations a plus. Interested parties can contact
rated English-language networks.
Kate@mediastaffingnetwork.com in confidence.
COX Television’s WFOX FOX30 in Jacksonville, FL
MONDAY RATINGS
is currently seeking a highly enthusiastic and motivated
With The Voice nearing its season finale next week, the
Account Executive who
semifinals carried NBC to the demo crown on Monday, while
can help businesses reach
ABC, with Dancing with the Stars also in its semifinals, had
their goals using TV and
the most viewers. According to the Nielsen Fast Nationals
Digital solutions! Not just any
NBC had a primetime average 2.0 in Adults 18-49 and 5.2
candidate will do. Are you
in Households, with an average audience of 8.254 million
top notch at creating brilliant
viewers. ABC was at 1.9 18-49, 7.6 HH and 11.768 million; customized solutions for your clients? Are you a standCBS 1.4 18-49, 4.6 HH and 7.278 million; FOX 1.0 18-49, out leader in new business development and digital sales?
2.0 HH and 3.130 million; Univision 1.0 18-49, 1.4 HH and 2 years of media sales, account management or buying
2.615 million; The CW 0.5 18-49, 0.8 HH and 1.185 million; experience and a BA/BS degree preferred. CLICK HERE
and Telemundo 0.5 18-49, 0.7 HH and 1.215 million.
to apply now! EOE
WZZM 13, a Gannett Broadcasting ABC affiliate in
WEEKLY RATINGS
Grand Rapids MI, is seeking an
For Week #33 of the TV season, May 4-10, ABC had an innovative and experienced Digital
average 1.6 18-49 and 4.2 HH; CBS 1.3 18-49 and 5.2 HH; Sales Manager. Candidates should
NBC 1.2 18-49 and 3.5 HH; FOX 1.0 18-49 and 2.0 HH; have extensive and proven success
Univision 0.9 18-49 and 1.3 HH; The CW 0.6 18-49 and launching, managing and executing
1.0 HH; and Telemundo 0.6 18-49 and 0.8 HH.
strategic objectives to exceed local
digital revenue goals including
DONE DEAL
broadcast news websites, mobile
Peter Noll is returning to E.W. Scripps as vice president platforms, outside vendor partnerships, SEO/SEM and
and general manager of KERO (ABC) Bakersfield, CA. Social. To qualify, you must possess strong leadership and
Since 2010 has been with ABC/Disney Television, collaboration skills and be a consummate team professional.
as director of ABC Affiliate Marketing and Promotion. CLICK HERE to apply. No emails or calls. You must apply
online. EOE/Drug Free Employer.
PAGE 2
5/13/2015
The Daily News of TV Sales @ www.spotsndots.com
'TIS THE SEASON FOR ATHLETIC WEAR
AVAILS
The first quarter of the year resulted in a solid WAVY-TV10/WVBT FOX 43 (Norfolk-Portsmouthperformance for the athletic footwear and apparel industry, Newport News, VA) has an immediate opening for a
according to The NPD Group. Compared to Q1 of 2014, Research Director. This person will be charge of overseeing,
dollar sales were up 8% for sneakers and 9% for activewear, analyzing and maintaining all research information and
a sharp contrast to last year when overall first quarter sales functions from Nielsen, Rentrak, Kantar, Marshall Marketing,
were flat and down, respectively, for these markets.
ComScore, Wide Orbit Media Sales and other tools that
“The combination of cold weather, an earlier Easter, support and enhance the sales and marketing effectiveness
and the continued strength of the athleisure trend factored of our brands. Candidates should have a minimum of 2-3
into the success of sneaker and activewear sales during years of research experience preferably inside a local
this first part of the year,” said Matt Powell, sports industry television station sales department. Qualified applicants
analyst, The NPD Group. He noted that
can APPLY HERE. EOE/Minorities/
easy weather comparisons in January
Females/Vet/Disability No calls.
The city of San Francisco
and March offset the colder weather
Account Executives: FOX 8 –
announced that on January
in February, while the earlier Easter,
WVUE TV/Bounce TV, New Orleans
1 tobacco of any kind will be
coinciding with school Spring Break,
are looking for individuals that are
illegal. So you’ll finally be
helped force business into Q1 this year.
interested in exploring opportunities in
able to say to a police officer,
Men’s athletic footwear saw a strong
one of the most celebrated cities in the
‘No, no, this is just weed.’
surge in walking sneakers in Q1, with
South! Must have a proven record of
sales up in the mid-teens, while classics
sales success and a minimum of 3 years
and hiking also experienced double-digit
TV/Digital sales experience. If you are
Seth Meyers
gains. Basketball and training helped
an aggressive candidate who would like
offset a low single-digit decline in running,
to join one of the top FOX affiliates in the
the largest category. Women’s classics leapt nearly 75%, country, we want to talk to you. APPLY HERE and submit
while walking, hiking, and training were offset by the flat resume with your application. No calls please EOE-M/F/D/V
sales performance of running footwear. Children’s classics Move up. Way up. Outstanding
improved in the high single digits, while basketball grew in opportunity for a committed TV
the high teens, and running in the low teens.
Account Executive looking for an
Nike/Jordan claimed a whopping 62% of athletic upgrade. Active list and unlimited
footwear sales, with Skechers and Adidas at 5% each.
potential in beautiful Burlington,
Vermont. WFFF-TV has recently
COMPETITIVE INFO
transitioned to brand new production
Verizon is acquiring AOL for $4.4 billion. The move is facilities with vastly upgraded newscasts. Join our team
seen as strengthening Verizon’s mobile video and over- now, as we drive our growth cycle. For details and to apply,
the-top video strategy. It also gives Verizon some content go to http://nexstar.hirecentric.com/jobs/67301.html.
brands, including The Huffington Post, TechCrunch and Equal Opportunity Employer.
Engadget, as well as AOL’s OTT fare largely targeted to Local Sales Manager - Topeka KS: If you are an AE
a millennial audience. Tim Armstrong, AOL chairman and that is ready to take the next step or a LSM that is searching
CEO, will continue to lead AOL operations after closing.
for more, there is a great opportunity in Topeka for a business
Despite AOL’s famed role in the worst corporate merger development leader that can make an immediate impact
in recent memory, with Time Warner from 2000 through with our AE’s and clients. The LSM will be responsible for
2009, the general consensus is that this deal makes more the local television sales efforts at the NBC/ABC/FOX &
sense.
CW stations while working with our Digital Sales Director to
provide multimedia solutions. Get more details and apply at
AUTO RECALL CENTRAL
http://ksnt.com/jobs/. E.O.E.
General Motors announced two recalls Tuesday, for
problems with seat belts and with seats that may not be ADVERTISER NEWS
properly anchored. GM is recalling nearly 469,000 2011- Continued from Page 1
12 Chevrolet Malibus because a steel cable connected in most of them with a total of 550 locations, about half of
to the safety belt can fail. It is GM’s largest recall this them franchised......Wayfair has used TV advertising to
year. Separately, GM is recalling 52,930 2015 Chevrolet build up its online business, and it seems to be working.
Colorado and GMC Canyon midsize pickup trucks in First quarter revenues were up more than 50% to $424.4
the U.S. because certain seat frame attachment hooks million. The average order grew to $206 and repeat
were not properly attached to the body……Fiat Chrysler customers accounted for 53.9% of total orders......Toyota’s
Automobiles is recalling another 88,500 2014-15 Jeep Scion brand has had a very tough year so far, with sales
Cherokees to upgrade air bag software to prevent some through April down 18% while most of the industry reports
rare inadvertent deployments. FCA said it had erred by not positive numbers. Already planning to launch a new sedan
including them in an earlier recall……Ford is recalling about and hatchback later this year, Automotive News says a third
12,300 2015 F-150 pickups to check for a rivet problem that new model could be announced this year, possibly a small
could affect steering. Only 5,600 of the new model pickups crossover......A new report says sales of Over-The-Counter
have been shipped to customers; the rest have not been medicines grew to over $24 billion last year; one of the
sold and are presumably on dealer lots.
factors driving the growth was the increased sales of OTC
brands with premium price points.
PAGE 3
5/13/2015
The Daily News of TV Sales @ www.spotsndots.com