1. business and industrial

Case Study
Britannia and Cotton Legend work
together across the globe
Cotton Legend required a local packaging supplier that could fill urgent orders
and meet the high standards of major retail clients. Britannia began working
with the brand 12 years ago, and has since become the preferred supplier
to Cotton Legend.
Cotton Legend deliver socks and hosiery into major UK store
groups, some of which use nominated packaging suppliers.
Britannia are proud to have longstanding relationships with
several of Cotton Legend’s store group customers, therefore
making us the ideal packaging partner for these orders.
If we have the opportunity to select our
own supplier, we would choose to use
Britannia because of our strong
working relationship
Cotton Legend
We understand
packaging design
Retailers generally approach
packaging suppliers with specific
requests, but Britannia can also play
an active role in the packaging design
process. We execute all artwork and
sampling in the UK, and produce orders
However, in cases where Cotton Legend is given the opportunity
to select a packaging supplier, Britannia is also first preference,
due to our responsive and dedicated approach to business.
in facilities strategically located close to
the client’s supply chain.
Britannia recently undertook a
packaging project for Cotton Legend,
designing a box for men’s socks to be
sold by a major department store. We
created a pattern which folded up into a
box and lid from a single piece of card,
making it incredibly convenient for
transport and assemble on premise.
A personal approach
to business
Strong working relationships are our first priority. It’s
important that there is always someone around who has
an intimate knowledge of our clients, and thanks to our
account management framework, the right expertise is
always on hand.
The company’s packaging buyer communicates
exclusively with one of our experienced account
managers, who keeps up to date with every aspect of
Cotton Legend’s business. Each of our primary account
managers also have at least one colleague working
closely with them, who shares a deep understanding of
all their clients. This means that Cotton Legend will always
be able to speak to a contact at Britannia who is an
expert on their business needs and ongoing orders.
Britannia provides dedicated account management for
all of our retail clients, enabling us to develop strong
working relationships and compile brand-specific
expertise. We extended this same standard of service to
Cotton Legend as a garment manufacturer.
Accounts are even allocated a single point of contact
at each of our offshore sites, so Cotton Legend enjoys
a working relationship with our packaging experts in
Europe, Asia and Africa.
Meeting customer needs
Rapid fulfilment
Cotton Legend benefits from Britannia’s industry expertise
and flexible approach to customer service. We go the extra mile for clients, providing support not always available
from other suppliers.
Britannia can achieve incredibly quick turnarounds
on packaging orders. Cotton Legend initially began
working with us due to our nearby Leicester location,
and the brand still benefits from our supply chain speed.
Supportive service
For instance, urgent orders of stickers with edited point
of sale information can often be delivered within 24 hours,
reducing a product’s time to store. By cutting lead times,
Britannia helps Cotton Legend to avoid the hidden costs
of garment packaging.
Britannia will invoice at source upon request. This means
that local orders can be paid for using local currencies
across our nine global locations, making invoices much
simpler to process and making administrative duties
quicker and easier for our customers.
Cotton Legend own a factory in China that specialises
in high price gift items, which are often luxuriously
packaged. It can be particularly difficult to make financial
transactions using foreign currencies in China, so our
flexible approach to billing makes it easier for Cotton
Legend to process orders and associated paperwork.
I work with one contact at Britannia
who knows everything that I do.
Cotton Legend
Head Office
22b Centurion Way,
Meridian Business Park, Leicester,
Leicestershire, LE19 1WH
t +44 (0)116 281 5300
e uk@britanniapackaging.com
britanniapackaging.com
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