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SEMA NEW PRODUCTS
By Steve Campbell
Truck, SUV & Off-Road New Products
Snapshot: Truck Market on The Upswing
A
merica is reviving its traditional love affair with the light-truck,
SUV and off-roading segments. With experts predicting a third
consecutive year of rising auto sales in 2012, the light-truck category seems to be leading the way. The Ford F-Series and the
Chevrolet Silverado again ranked first and second, respectively, among the
top ten vehicles sold last year. Meanwhile, Jeep continued its strong comeback for Chrysler. Many experts credit pent-up consumer demand, while others read from the figures tentative signs of economic recovery. Either way,
the growth is welcome.
Of course, this news will probably
come as no surprise to 2011 SEMA Show
attendees. Buyer-registrants expressing an
interest in the Truck/SUV/Van segment
were up by nearly 20% over the prior
year. Meanwhile, the off-roading category
attracted even more buyer interest, rising
by more than 22%. Among exhibitors, the
South Hall saw 277 booths representing
the Truck/SUV/Off-Road category—up
nearly 5%—with 64 first-time exhibitors
contributing to that steady expansion. All
in all, the section encompassed 121,660
square feet of rugged innovation exuding
high traffic and optimism.
The following pages offer another
glimpse at the Show’s Ideas Alive: New
Products Showcase entries dedicated to
truck, SUV and off-road applications.
You’ll also find interviews with key industry executives analyzing the latest trends
within these segments. A common thread
is an upbeat feeling for overall product
sales, especially among those manufacturing off-roading items. Certainly, there are
areas of caution. Regulation and a sluggish
economy continue to be concerns and
some product categories are still clearly
outperforming others. However, after several challenging years, even cautiously positive projections offer just the sort of good
news the industry has been waiting to hear.
AMP Research
Bedxtender HD
800-309-6823
www.amp-research.com
PN: 74501-00A
The all-new Bedxtender HD by AMP
Research.
2 Cube It
Structure Rear Carrier Bag
937-307-5827
www.2cubeit.com
PN: 895639
Rear structure carrier bag included with frame
and carrier bag. Features include color and
design options and multiple uses full or empty.
No more limp rear carrier bag when empty.
Access Roll-Up Covers
EZ-Retriever II Utility Tool
800-233-4655
www.accesscover.com
PN: 70750
Reach cargo that has slid to the front of the truck box.
Use the tool in other applications, including home
improvement, boating, camping and more.
American Expedition Vehicles
Front Bumper
248-926-0256
www.aev-conversions.com
Ablaze Grilles Inc.
Cadillac Escalade Special Edition Grille
951-549-1555
www.ablazegrilles.com
PN: 127-0-51-CM
Special-edition boxed-frame grille with black mesh.
Customers can choose what color mesh and frame, and the
inner frame is color-matched to the car.
46 April 2012 SEMA News
2 Cube It
Structure Rear Carrier Bag
937-695-9902
www.2cubeit.com
PN: 8962306
AEV “tubeless” front winch-mount bumper
for Jeep JK Wrangler. Stamped-steel construction, triple-coated finish, winch compatible.
Retains factory fog lamps and includes SRS
crush cans.
2 Cube It innovation for rear carriers. Need added space for
comfort? 2 Cube It delivers. Holds shape full or empty.
Runner Up—Best New
Merchandising Display
Access Roll-Up Covers
Bolt Locks
Truck Bed LED Light Display
800-233-4655
www.accesscover.com
PN: 70950
Jeep Spare Tire Lock
414-247-3333
www.boltlock.com
Bolt locks provide single-key security for Jeep
spare tires. Insert the Jeep’s ignition key, turn
once, and the Bolt lock learns the key!
BDS Suspension
2005-11 Tacoma 6-Inch Lift Kit
517-279-2135
http://bds-suspension.com
Air Zenith
BDS Suspension 6-inch high-clearance lift kit
for 2005-2011 Toyota Tacoma 4WD trucks.
American Expedition Vehicles
Splash Guards
248-926-0256
www.aev-conversions.com
OB2 Compressor
702-270-7988
www.air-zenith.com
PN: AZOB2
Splash guards allow owners of AEV’s rear
bumper for Jeep JK Wrangler to minimize the
amount of mud and debris thrown up by their
rear tires. Helps keep vehicle legal on the highway. Installs in minutes. Looks factory.
World’s fastest 12-volt air compressor; 200psi
rated 100% duty cycle; 4.25 cfm. Coupled
with the industry’s best two-year warranty.
International orders welcomed.
Ark Corp.
Arkpak
+61 29678 9036
www.arkcorporation.com
All Sales Manufacturing Inc./AMI
Converts a 12V battery to the most versatile
power source: 6A smartcharger, 200W power
inverter, LCD displays battery voltage, charge
and time, accessory socket, Anderson plug, highcurrent terminals and isolation switch. Optional
stainless mounting brackets and 12V charge adaptor to charge from vehicle.
Billet Side Vent
916-933-0236
www.allsalesmfg.com
PN: 5105
American Expedition Vehicles
Fuel Caddy
248-926-0256
www.aev-conversions.com
Fuel Caddy allows owners of AEV’s rear tire
carrier for Jeep JK Wrangler to safely carry
over 10 gallons of fuel or water. Includes builtin step for access to roof.
Billet-grille-style replacement side
emblem for 2011-and-up Ford Super
Duty hood.
American Expedition Vehicles
All Sales Manufacturing Inc./AMI
Billet Emblem
916-933-0236
www.allsalesmfg.com
Replacement grille and body emblems for Ford
and Dodge trucks. Several styles and finishes
to choose from.
Accessory Mount
248-926-0296
www.aev-conversions.com
Mount allows owners of AEV’s rear tire carrier
for Jeep JK Wrangler to safely carry a Hi-Lift
jack and Pull-Pal winch anchor. All-steel construction with durable powder-coat finish. Solid,
easy-to-operate clamp mechanism for locking
down Hi-Lift jack and Pull-Pal anchor.
ARB 4x4 Accessories
Maximum Airflow Portable Compressor
888-427-2872
www.arbusa.com
PN: CKMTP12
ARB’s twin-motor compressor was designed
as a compact, performance tool that will meet
high-volume air inflation requirements and
run power tools. 100% duty cycle; 6.16 cfm.
www.semanews.com 47
Runner Up—Best New
Exterior Accessory Product
SEMA QNEW PRODUCTS
ATC Truck Covers
Bestop Inc.
TrekStep SideMounted Step
800-845-3567
www.bestop.com
PN: 75400-15
Bestop’s TrekStep side-mounted, springloaded step provides convenient access
to toolboxes and gear in the truck bed.
Features a 400-pound load capacity with a
three-year/36,000-mile warranty.
EGR Inc.
Side Step Point-of-Purchase Display
909-923-7075
www.egrusa.com
PN: PLIT-0334
Counter-top side step point-of-purchase
display for EGR Inc. distributors. Display
includes actual-size side step built for today’s
CUVs.
VIP Tonneau Cover
800-983-2787
www.atctruckcovers.com
PN: ATC-VIP
ATC Truck Covers says that its lightweight
composite tonneau cover is incredibly strong,
25-30% lighter than other fiberglass covers and up to 200% stronger with aerospace
technology, painted finish and unique latching
mechanism.
Body Armor
RockSteps
951-808-0750
www.bodyarmor4x4.com
PN: TC-4121, TN-4121
BDS Suspension
Functional step rails designed for the off-road
enthusiast; 5mm-thick steel plate; slotted step
area to allow for mud and water to drain away.
Zone 2005-11 Ford Super Duty 4- and
6-Inch Radius Arm Lift Kits
888-998-9663
http://bds-suspension.com
PN: F21/F22/F23/F24/F25/F26/F27/F28
Bubba Rope
Body Armor
Tacoma Front Bumper
951-808-0750
www.bodyarmor4x4.com
PN: TC-19335
Winch-capable front bumper. Exclusive twopiece design; 5mm steel sub-frame winch plate;
covered by steel shell; retains factory fog lights;
high-clearance wings. Improved ground clearance for off-road.
Tundra Front Bumper
951-808-0750
www.bodyarmor4x4.com
PN: TN-19335
Winch-capable front bumper. Exclusive
two-piece design; 5mm steel sub-frame
winch plate and shell; easy installation;
high-clearance wings for improved
ground clearance.
Bodyguard Truck Accessories
Bolt Locks
Toolbox Lock Retrofit Kit
414-247-3333
www.boltlock.com
PN: 7022630
Replacement toolbox latch kit with a patented
Bolt lock that works with the truck key. Learns
the key code the first time you turn it!
48 April 2012 SEMA News
BT-431
886-6-2663121
www.bigtime.com.tw
PN: BT-431
Designed for OEM and aftermarket; four
multi-functions; 20 pcs; 12V/24V LEDs; ABS
housing and reflector RYW LEDs.
Zone Offroad’s new 4- and 6-inch radius arm
suspension lifts are now available for 20052011 Ford F-250/F-350 Super Duty 4WD
trucks.
Body Armor
Big Time Auto Parts/Austin
International Manufacturing Inc.
Extreme Front Replacement Bumper for
2010-12 Dodge 2500
877-785-8939
www.bodyguardbumpers.com
Extreme-series front replacement bumper for
2010-12 Dodge 2500 and 3500 HD with
winch mount, fog openings and wrinkle black
powder-coat finish.
Gator-ize
877-499-8494
www.bubbarope.com
Gator-ize is an added protection
applied to the wear points of
Bubba Ropes. It is made from
a high-performance elastic
polymer coating. Gator-ize
will ultimately prolong the
life of a Bubba
Rope.
Carriage Works Inc.
Super Duty Mesh Grille
816-966-1405
www.carriageworksinc.com
PN: 3918
2011 Ford Super Duty 3D mesh grille.
Provides show-quality customized appearance
at an affordable price.
Bushwacker Inc.
Winner—Best New Exterior
Accessory Product
GMC Extend-A-Fender Flare
503-283-4335
www.bushwacker.com
PN: 40952-02
Unique threein-one design
covers multiple
applications, offering
flexibility for various
bumpers while adding
style, tire coverage and
protection in an easyto-install application.
Dee Zee Inc.
Wall Clock
515-265-7331
www.deezee.com
PN: DZ97930
Dee Zee logoed or can be custom logoed
with qualifying order. Brite-tread aluminum
face and accurate quartz movement. AA
battery included.
Cargo Ease Inc.
Cargo Ramp/Brake System
905-768-2650
www.cargo-ease.com
PN: CE9548CRB
Bosal USA Inc.
Detachable Trailer Hitch
973-240-2227
www.bosalna.com
Cargo ramp loading with braking system.
Slide the deck out past the tailgate and
pull out the adjustable ramp system. Ramp
extends and moves side to side.
Car manufacturers invest heavily in the design
of their cars. A fixed tow hitch upsets the
balance and symmetry of the car’s original
design. Bosal says its detachable tow bars are
the answer, because they can easily be removed
when not needed, leaving the line of the car as
the designer intended.
Cari-Mor Truck Bed Extension &
Cargo Carrier
Truck Bed Extension and Cargo Carrier
315-714-3456
www.cari-mor.com
Cari-Mor truck bed extension and cargo carrier: a
revolutionary new cargo management system for
trucks, SUVs or RVs.
Bubba Rope
Tree Hugger
877-499-8494
www.bubbarope.com
PN: 176000OR
The Tree Hugger protects winch lines and
trees during off-road vehicle recovery. Made
from 100% polyester webbing, breaking
strength of 58,000 pounds. Includes a tough,
Cordura jacket, reduced eyelets, stitched-in
label and duffle bag.
Carriage Works Inc.
Hot Rod Muffler
816-966-1405
www.carriageworksinc.com
PN: 50721
Stainless steel hot rod muffler for the custom
car, truck or hot rod application. Available in
3½-inch-diameter body 30 inches long, with
inlets/outlets in 2-, 2¼- and 2 ½-inch diameters.
Cap-Pack Truck Products LLC
Storage System
262-206-6211
www.cap-pack.com
PN: CP-6
Elevated storage system designed for use in pickup
trucks and vans. Utilizes “wasted space” to organize
and secure fragile and expensive items. Easily movable from vehicle to vehicle for a lifetime of use.
The greatest opportunities for retailers in the
truck, SUV and off-road
markets come from integrating modern forms
of advertising and sales.
Retailers should become visible on the
web and network electronically with
existing and new customers to ultimately
tie their brick-and-mortar presence into
today’s electronic world.
The most formidable obstacles in this
market are federally mandated laws that
impact how a vehicle is customized.
The factory community must comply
with these laws. Those who invest in
the technology to comply will win
the battle. Those who do not may face
more difficult challenges to grow their
businesses.
—George Lathouris
Sales, Keystone Automotive
Operations
www.semanews.com 49
SEMA QNEW PRODUCTS
Convert-A-Ball Manufacturing
Adjustable Cushioned Fifth-Wheel to
Gooseneck Adapter C5G
308-254-7115
www.convert-a-ball.net
PN: C5G
C5G cushioned adapter adjusts infinitely
from 12 to 16 inches, allowing the use of a
gooseneck ball to tow a fifth-wheel trailer.
Installs in minutes.
Carriage Works Inc.
Driving-Simulator
816-966-1405
www.carriageworksinc.com
PN: VRC1010
Virtual racing chair provides the ultimate
experience in gaming/racing chairs. Available
with or without racing seat and optional monitor mount. Electronic game components sold
separately.
Contractors still need
toolboxes, liners, steps,
racks and bed covers for
their pickups, and van
sales are coming back.
Business has increased in
van racks, shelving and interior packages. In addition, more consumers and
contractors are towing, which has led to
increased sales of hitches, wiring and suspension products. The Ford F-150 V6
with Ecoboost has shown great performance in its ability to tow, and midsize
pickups such as the Toyota Tacoma are
very popular. Let’s hope Ford brings the
UK Ranger to the U.S.!
The most significant trends in SUVs
include interior and exterior protection
along with the increased ability to carry
more cargo, with crossovers outselling
larger fullsize SUVs. Rooftop boxes and
hitch baskets are also hot items.
Internet retailers, automobile manufacturers and industry suppliers are all
looking for their share of the retail market and continue to take away sales from
traditional retailers. Consumers have
become extremely well educated by the
Internet even before they come to our
location, and they often dictate the sale.
The greatest opportunity a dealer has is
to go out and work the business and not
wait for business to come to you. Fleet
and export sales help to increase volume.
—Charley Holden
President, Cap World Inc.
50 April 2012 SEMA News
Competition 4x4
Comp4x4–2000W Off-Road
Portable Power Supply Unit
801-798-8403
www.comp4x4.com
The 2000W off-road portable power supply
unit by Competition 4x4 is a silent, clean, safe
and portable lithium-based silent generator.
Competition 4x4
Dual Shear Tire Carrier
Hinge Kit
801-798-8403
www.comp4x4.com
PN: DIY012DSB
Dual shear tire carrier
hinge kit is a complete
hinge-kit solution for
fabricators and manufacturers. Fully customizable to fit a company’s
needs, including laser
logo.
Dee Zee Inc.
Tailgate Assist
515-265-7331
www.deezee.com
Curt Manufacturing
TriFlex Brake Control
715-831-8713
www.curtmfg.com
PN: 51140
A compact, triple-axis, motion-sensing brake
control. In addition to the TriFlex’s great
price, it is auto leveling/calibrating, allows for
sensitivity adjustment, has a digital display and
comes with a limited lifetime warranty.
Dee Zee Inc.
NXt Running Board
515-265-7331
www.deezee.com
Safely controls the drop of a pickup tailgate.
Works in conjunction with factory cables.
Easy, no-drill installation; installs in minutes.
Function meets modern design and space-age
technology in Dee Zee’s NXt running board.
Lightweight aluminum frame, no-drill installation and three style options.
Dee Zee Inc.
Dee Zee Inc.
Single Dog Chest
515-265-7331
www.deezee.com
PN: DZ91782
Ships unassembled to save shipping costs and
display space. Made of heavyweight britetread aluminum. Assembles in minutes with
included tool.
Louvered Cab Rack
515-265-7331
www.deezee.com
PN: DZ95050SL
Available in either 12-gauge steel or 1/8-inch
aluminum. Integrated channel system for
accessories. Easy installation into bed’s stake
pockets with minimal drilling.
Extang/Truxedo/BedRug/Undercover
UnderCover Lux
866-900-8800
www.undercoverinfo.com
PN: UC1066L-50
Lux SE by UnderCover is a lightweight and
durable plastic composite hard-shell bed cover
that is painted to match OEM specs and is
available through distributors.
Dynatrac Products Co. Inc.
Pro 60-IRS
714-596-4461
www.dynatrac.com
PN: CH60-4141-A
Engo Industries LLC
Dynatrac Products Co. Inc.
Pro 80 Differential Cover
714-596-4461
www.dynatrac.com
PN: DA80-1X4033-A
Dynatrac Pro80 differential cover. Highstrength nodular iron construction. High fill
hole for extra lubricant protection. Lateral support ribs for added housing rigidity. Vertical
support ribs to deflect impact with rocks and
obstacles. Rugged appearance with excellent
protection for axle internals.
Dynatrac Pro60-IRS. Bolt-in installation
for Dodge Challenger, 300, Charger and
Magnum. Got big power and high torque? No
problem! Dana 60 9.75-inch ring gear; ratios
3.54 to 7.17; 1.5-inch, 35-spline shaft/CV
input and output flanges. Hemis with Dana
60s conform to Chrysler musclecar heritage.
Dynatrac Products Co. Inc.
EGR Inc.
Jeep Wrangler Fender Flares
909-923-7075
www.egrusa.com
Dana 44 Crush Sleeve Eliminator
714-596-4461
www.dynatrac.com
PN: JP44-4662-C
Dynatrac Crush Sleeve Eliminator eliminates
risk of pinion seal damage caused during crush
sleeve set-up. Fits all 2007-2012 Jeep Wrangler
JK models with Dana 44 front axles.
Dynatrac Products Co. Inc.
FreeSpin Hub Conversion
714-596-4461
www.dynatrac.com
PN: CR60-3X1104-H
Dynatrac FreeSpin heavy-duty hub conversion
for 2009 and newer Dodge 2500/3500 trucks.
Improved fuel economy. Significantly reduces
noise, vibration and harshness. Ideal for Dodge
trucks with lifted suspension or big tires.
Reduces steering wheel effort and improves
drivability.
Engo Industries LLC
E9000S
360-642-0079
www.engousa.com
PN: 77-09000S
Features 9,000-pound, series-wound motor,
planetary geartrain, automatic load-holding
brake, rugged hand remote, free-spooling,
power in and out, synthetic rope, limited lifetime warranty.
E10000S
360-642-0079
www.engousa.com
PN: 77-10000S
10,000-pound, series-wound motor, planetary geartrain, automatic load-holding
brake, rugged hand remote, free-spooling,
power in and out, synthetic rope, limited
lifetime warranty.
Overall, the market
seems to be stabilized.
We’ve seen a pretty nice
bump in sales for the
fourth quarter, and I think
consumers are ready to
loosen up a little and start spending on
accessories again.
I am surprised at how well the bedcover category is doing in the pickup
market. I’m anxious to see how well the
new Undercover painted program is going
to do. If we move even 10% of the units
painted that we move in that category
overall, it will be a pretty good addition
for us.
As vehicle technology increases and
consumers have more choices in the way
they can make purchases, it will be very
important for salespeople to be knowledgeable about the products they are selling. When you’re competing with online
retailers and the growing number of “me
too” brands, dealers who are well educated about their product offerings will
have the best opportunity for growth.
SEMA offers great professional learning tracks, and PWA has a whole range of
product-specific lessons. With consumers
armed with as much product information and technology as most main-street
retailers, one of the biggest hurdles will be
defining and retaining your value proposition in the marketplace.
—Donnie Eatherly
President and Co-Owner,
P&E Distributors
www.semanews.com
51
SEMA QNEW PRODUCTS
Go Rhino! Products/Big Country Truck
Extreme Max Products
Gas Can Holder
651-303-1035
www.extrememax.com
PN: 5400.344
The gas can holder is designed to hold
gas cans, utility jugs and propane tanks
securely without the use of bungees, tiedown straps or rope.
Husky Liners
5-Inch OE Xtreme Low Profile Side Steps
888-427-4466
www.gorhino.com
PN: 650087PS
Bed Caps
620-221-2268
www.huskyliners.com
PN: 97101
These 5-inch, oval, universal-fit side steps have
a low-profile design, adding functionality and
style to the vehicle. Stainless-steel super-grip step
pads are said to allow easier, safer entry and exit.
Lengths for regular, extended and crew cabs.
Polished stainless has limited lifetime warranty.
A patent-pending, multi-piece,
hidden-seam design ships at half
the size of other bulky bed rail caps,
taking up less warehouse and showroom floor space.
Fastway Trailer Products
The Jeep market is
extraordinarily hot and
has actually seen growth in
many areas. We’re seeing
more and more enthusiasts flock to new Wranglers
from other brands. Likewise, many enthusiasts are coming to Jeep from rock-crawl
or sand buggies because they serve more
than one function: You can hit hardcore
trails in your four-door JK with the whole
family over the weekend and then commute to work in it during the week.
For ‘07-present Wranglers, the most
popular modifications are a simple lift
with coil spacers and aftermarket shocks to
allow larger 33- to 35-inch tires on aftermarket wheels. A large number of enthusiasts also step up to short- or long-arm
suspension systems to clear 35- to 40-inch
tires. Further enhancements include front
winch bumpers, winches, rocker armor
and rear tire carrier bumpers.
Those wishing to retain their 3.8L
JK engines clamor for upgrades such
as cold-air intakes, headers, after-cat
exhaust systems and electronic programmers to bolster the power output
and control or bypass factory functions
like electronic sway-bar actuation, locker
engagement, turning off the ESP and
other features.
Overall, we’re seeing lighter, smarter
products that deliver protection off-road
without a daily-driving weight penalty at
the pump.
—Christian Hazel
Editor,
Jp Magazine
52 April 2012 SEMA News
Zip Coiled Breakaway
Cable
877-523-9103
www.fastwaytrailer.com
PN: 80-01-2140
Zip replaces the old,
frayed breakaway cable.
Easy to attach, and its
coiled and coated design
keeps it from dragging,
fraying and stabbing
fingers.
Fox Racing Shox
External Cooling System (ECS)
619-768-1800
www.foxracingshox.com
The external cooling system (ECS) is available for all new and existing bypass shocks. It
effectively drops 150 degrees of temperature
without pumps or fans.
Fox Racing Shox
Fastway Trailer Products
4-Inch Flip Automatic Jack Foot
877-523-9103
www.fastwaytrailer.com
PN: 88-00-4500
The 4-inch Flip automatically tucks up and
drops down as the user
cranks the trailer jack.
Eliminates wood block
hassles. Engineered specifically for lower trailers.
Fyrlyt Pty. Ltd.
Fyrlyt
+61 8 8365 4668
www.fyrlyt.com.au
PN: 16024
Pronounced “Firelight,” the new Australian
driving light company with a single focus:
design engineering excellence. Boasting better
than HID performance, the Fyrlyt 200 is said
to set new benchmarks in high-performance
driving light design.
2.0 Performance Series Shocks
619-768-1800
www.foxracingshox.com
The all-new FOX
Racing Shox 2.0
performance series
shocks deliver
race-dominating
performance in an
affordable, hasslefree, bolt-on
package for all
popular trucks and
SUVs.
Go Rhino! Products/
Big Country Truck
4-Inch Oval Hitchstep
888-427-4466
www.gorhino.com
PN: 460PS
This new, extra-wide step is designed to offer
easy access to any truck bed, SUV or roof rack.
Compatible with 2-inch receivers, this patented design also offers protection in the event of
a collision. The 24-inch-long step comes with
an anti-rattle device; no tools required.
Winner—Best New Van/
Pickup/Sport-Utility Product
EZ Connector Inc.
HeeneDuty Inc.
Truck TransFormers
352-428-1552
www.heenedutyinc.com
The very first pickup truck robot is designed
to lift up to 2,400 pounds into and out of a
truck in less than three minutes.
Kramer America Inc.
Maxfloormat
407-704-6740
www.krameramerica.com
Said to provide a perfect fit for all vehicle
floors from front to back. These floor mats
are created from a semi-flexible material that
offers a rigid core for strength yet has enough
flexibility to generate excellent carpet-gripping
surface friction.
Go Rhino! Products/
Big Country Truck
4-Inch OE Xtreme With Welded End Caps
888-427-4466
www.gorhino.com
PN: 67046PS
Specifically designed for the application, ensuring ease of installation, function, durability
and style. The extra-wide step pads allow for
easy access in and out of a vehicle. Brackets
included.
Custom-Molded Dually
Mud Guard Packaging
620-221-2268
www.huskyliners.com
PN: 19425
Dominator D4 4-Inch Dual-Step
714-257-7293
www.gorhino.com
PN: D44044B
The Dominator D4 is specifically designed for
each truck application. The new 4-inch oval
design allows easier, safer entry and exit. No
drilling is required, and the mounting brackets
and hardware are included. This is the perfect
bar for any lifted vehicle or taller pickup with
larger wheels and tires.
Husky Liners
X-act Contour
620-221-2268
www.huskyliners.com
GearBox POP
620-221-2268
www.huskyliners.com
X-act Contour floor liners have a soft flexible feel,
a factory finish look, offer great protection and
are said to fit the vehicle’s floorboard exactly.
Perfect for storage, reducing
clutter, keeping the vehicle looking clean and organized. This
unique storage system is engineered to specifically fit under
the rear seats.
Great Plains Industries Inc.
DP-20
800-835-0113
www.gpipumps.net
PN: 138000-01
DP-20 diaphragm hand pump, UL and nonUL models available. Used for new, contaminated or dirty fluids such as gasoline, diesel,
kerosene, hydraulic fluid and oil.
The vehicle/trailer plug has a waterproof
O-ring-sealed, self-closing cover; magnetically
attached, springloaded face-to-face
contacts; plug-nplay and self-closing
watertight trailer
plug storage.
Husky Liners
Go Rhino! Products/
Big Country Truck
Husky Liners
EZS7-02
559-686-5889
www.ezconnector.com
PN: EZS7-02
Innovative Creations Inc.
Nerf Board
800-626-8746
www.icionline.com
PN: abrd530ch
This combination of a traditional nerf
bar and running board is made from
highly polished stainless steel and an
extruded-aluminum top with integrated rubber strips.
One area of growth has
been what I call the “value
alternative.” In many
cases, there is a dominant
brand within a given category that typically has
been around for a long time and has cultivated strong consumer demand. This
brand typically carries a premium price
point and low profit margins. We’ve
seen a growth in brands that offer a quality product at a lower price point with
higher profit margins and profit dollars.
The challenge for distributors is that
strong competition has diminished profit
margins. Distributors can sell this “value
alternative” product at a lower price
point and make more money. It is not
good for the name brand (unless it offers
the “value alternative”), but the distributor and consumer walk away satisfied.
Success these days is being had by
those who are willing to search beyond
the norm. An overall positive buying
experience is necessary to keep customers on either the wholesale or retail side.
Fit the products you offer to the business
model you have. Or change the business
model to fit the products you are selling.
Consumers have more outlets to source
the products they want, and they will
gravitate to the companies that satisfy
their desires.
—Jerry Nuñez
President,
Innovative Marketing Services LLC
www.semanews.com 53
SEMA QNEW PRODUCTS
Inventive Products Inc.
Inventive Products Inc.
Innovative Creations Inc.
Fender Trim
800-626-8746
www.icionline.com
PN: wo-dispaly
A simple, clean program with classic, wider
stainless trim. Said to feature only the best
quality heavy-duty stainless steel. Highly polished. Available in half-moon and full-wheel
trim.
Realistic, multi-use 4x4s
are starting to come back
around. Many owners of
high-end rigs are realizing
that their trucks just sit in
the garage most of the time
and have to travel on a trailer when they
do go out.
Today’s 1/2-ton pickups are more
comfortable and able to haul more weight
than ever before. The Ford Raptor and
Ram Power Wagon are clear windows
into this kind of thinking. Meanwhile,
crossovers have replaced traditional fourwheel-drive SUVs, for the most part.
I’m amazed that none of the other OE
manufacturers has made any significant
effort to go after the Wrangler, which
still has an unbelievable amount of
aftermarket support. With the success
of the Wrangler and the Ford Raptor,
I’m surprised that Ford hasn’t created an
off-road-centric SUV that the aftermarket
can embrace.
I also think U.S.-made parts are beginning to shine, even if they are more expensive. People are starting to see that when
they buy something made in another
country, an American loses his job. Come
up with a cool, quality product that you
think people need, make it right here in
the U.S., stand behind it, and don’t be
afraid to price it appropriately. RCV is a
company that does this well.
—John Cappa
Editor,
Four Wheeler Magazine
54 April 2012 SEMA News
XD Adjustable Utility Platform
208-580-1904
www.inventivehitchesinc.com
PN: ITD9400
Inventive Products says that the XD adjustable
utility rack has a great range of height adjustments, making it perfect as a cooler rack and
capable of quickly converting to a work table.
Made from aluminum; interchanges with
all XD hitches. Folds when not in use and
removes easily with one pin.
XD eXtreme Step
208-580-1904
www.inventivehitchesinc.com
PN: ITD9402
The XD eXtreme step offers a large, stable stepping platform that allows the user to step into
the back of a pickup with the tailgate down.
JR Products
Inventive Products Inc.
XD Mud Flap
208-580-1904
www.inventivehitchesinc.com
PN: ITD9401
The XD mud flap quickly attaches to any
XD trailer hitch. A wide range of adjustability
allows the XD mud flap to fit most vehicles.
King Shock Technology
Aero Towing Mirrors
800-269-7622
www.jrprvinc.com
PN: 2899
Mirrors fit all makes and models of vehicles.
Wind tested to 240 mph. E-stamped to meet
all required automotive standards.
King Shock
Technology
Raptor Replacement Shocks
714-530-8701
www.kingshocks.com
PN: 30001-401
3-Inch IBP Shocks
714-530-8701
www.kingshocks.com
PN: RS3010-SS-IBP
Huge 3.0-inch bolt-on shocks are designed
to be tuneable to give Raptors unparalleled
damping control. Features 20-position compression adjuster in front, and external bypass
adjustment in rear.
Huge 3.0-inch monotube, internal bypass.
Advanced position and velocity-sensitive
valving. Choice of coil-over or smoothie.
Race-proven bypass technology in a compact,
durable package.
Kramer America Inc.
Maxtray
352-219-5231
www.krameramerica.com
Maxtray cargo liners are designed to provide
complete interior protection to the cargo
area. The products feature a rigid material
that protects it from losing its shape. Maxtray
X-Act Fit technology assures perfect fit for the
vehicle.
Loop EZ
Pet Securing System
360-482-4180
www.loop-ez.com
PN: PSS7/8
A safe way to secure the user’s pet in a truck bed
with the existing holes provided by the manufacturer.
Truck Covers USA
American Work Cover Jr.
858-622-9135
www.truckcoversusa.com
PN: AWC-JR
American Work Cover Jr. toolbox replaces the
American Roll Cover canister lid to provide
the convenience of a toolbox without any loss
of bed space. Product features include heavyduty metal construction, OEM-grade locking
mechanisms and gas shock opening.
Warrior Products Inc.
FJ Cruiser Front Winch Bumper
888-220-6861
www.warriorproducts.com
PN: 3520
Includes integrated D-ring mounts and a
hidden winch mount that accepts most common winches. Additional features include
options of a brush guard and fog-light cutouts.
Manufactured from high-quality steel and
finished with a textured powder coat for a
durable, long life. Made in the USA.
Warn Industries Inc.
Premier Trailer Towing Products
Couplemate SUV Step
507-369-6013
www.ballswappers.com
PN: CM010B/CM010C
VR8000
503-722-1200
www.warn.com
PN: 86245
A full 8,000-pound pulling capacity makes
this winch great for lighter vehicles. Quick line
speed, durable construction and Warn dependability, time and time again.
Pittman Outdoors AirBedz
9.5cti-s Winch
503-722-1200
www.warn.com
The 9.5cti-s winch features Warn Spydura
synthetic rope combined with a ballistic
nylon sleeve that provides extra rope protection against wear. Polished-aluminum hawse
fairlead.
Warn Industries Inc.
AirBedz
800-981-BEDZ
www.truckairbedz.com
Pro Comp/G2/
Smittybilt/Rubicon Express
Cage Kit
888-717-5797
www.procompusa.com
PN: 7690XX
These cage kits come with everything to
strengthen the factory roll bar. Built with 1020
.120 wall DOM tubing and includes the new
knuckle system, using a unique pivot and fastening point that will be one of the most solid
mounts available for a Jeep. All cages were
engineered to bolt in and require no modifications to the vehicle.
New SUV step from Couplemate. Heavy-duty
aluminum, large 71-square-inch platform.
440-pound capacity, chrome or black, includes
2-inch trailer ball and lock.
AirBedz—the original truck bed air mattress.
Supersprings
International Inc.
Coil SumoSprings
800-898-0705
www.supersprings.com
PN: SSF-105
Microcellular urethane
coil spring inserts convert
a linear rate coil spring
into a progressive rate to
support additional load of
front-mounted accessories.
Provides better ride and
handling.
Poly Performance
Manufacturing
Jeep Ball Joints
805-242-0397
www.synergysuspension.com
PN: PPM-8009-12-01
Designed to replace the factory ball joint to
help avoid failure on lifted Jeeps/trucks/buggies with large off-road tires. Fully greasable
sintered metal on bushing design that has high
wear resistance.
Premier Trailer Towing Products
Ball Swappers/Couplemate Pintle Hitch
507-369-6013
www.ballswappers.com
PN: CM532SW1
Safer design combination pintle hitch with ball
swappers interchangeable ball system installed.
Up to 12,000 pounds towing with ball and
13,600 with pintle and ring.
Fastway Trailer Products
6-Inch Flip Automatic Jack Foot
877-523-9103
www.fastwaytrailer.com
PN: 88-00-6500
The 6-inch Flip automatically tucks up and
drops down as the user cranks the trailer jack.
Eliminates wood block hassles. Engineered
specifically for lower trailers.
www.semanews.com 55
SEMA QNEW PRODUCTS
Mile Marker Inc.
Plug-and-Play Wireless Remote
800-886-8647
www.milemarker.com
PN: 7077
True wireless control. No cutting or splicing.
The plug-and-play remote plugs directly into
a solenoid box, and the user is ready to winch
freely up to 50 feet away.
One good indicator
that the off-road market
has remained steady is the
introduction of the Raptor SVT in 2010. It was
an enormous gamble for
Ford to introduce a $50,000 off-road
pickup during one of the worst economic
climates, but the gamble paid off, and
it is an excellent indicator that off-road
enthusiasts are hungry for more products that cater to both their hobby and
their culture.
Consumers are no longer spending 5%
to 10% of their new vehicle’s price tag
on accessorizing but are instead keeping
their vehicles longer and fixing them up.
American manufacturers have had to be
adaptable to the evolving market but also
find ways to reduce costs to compete with
the “knock-offs.”
The most significant hurdles for the
off-road market will be with government
regulations on both our lands and vehicles.
Every year, our off-highway recreational
areas shrink in size, become non-existent,
or are over-regulated. These restrictions
and outright closures of our designated
recreational lands will have a ripple effect
on both the industry and the manufacturers that cater to this segment. Every manufacturer that has a vested interest in the
off-road market needs to take notice and
become active in keeping our designated
lands open to off-highway use.
—Kelli Willmore
Vice President of Marketing,
MasterCraft Safety and Impact
56 April 2012 SEMA News
Omix-Ada/Rugged Ridge
Omix-Ada/Rugged Ridge
XHD Aluminum Front Bumper
770-614-6101
www.omix-ada.com
PN: 11541.01
XHD front aluminum bumper for 2007-2012
Wranglers.
Stubby Bumper Ends for XHD Bumpers
770-614-6101
www.omix-ada.com
PN: 11540.23
Stubby bumper ends for the Rugged Ridge
XHD bumper system.
Monster Hooks Inc.
Monster Hooks Inc.
Hexaust Tip
408-268-7417
www.monsterhooksinc.com
PN: MH-45BALBP
Hexagon exhaust angle tip. 304 stainless steel,
4-inch inlet, 5-inch outlet. Integrated vent in
the end cap with MHI badge. Heat-treated
black coating. Pipe allows outside air to flow
through the end cap, mixing with hot diesel
gasses, exiting the tip cool.
Monster Hook
408-268-7417
www.monsterhooksinc.com
PN: MH-2
Monster Hook is marketed as the world’s safest, strongest, simplest, best-looking recovery
hook to ever exist. Made from forged titanium
with stainless hardware. Rated at 45,000
pounds recovery load. Polished for a clean look
when not in use.
N-Fab Inc.
AdjustStep
866-806-6322
www.n-fab.com
PN: ASC07100CC
Based on vertically variable step technology,
each step may be independently adjusted in
height over a range of 5½ inches. Add-on bed
steps also available.
Omix-Ada/Rugged Ridge
Quick-Release Mirrors for Jeep
770-614-6101
www.omix-ada.com
PN: 11025.1
Quick-release mirrors for 1997-2012 Jeep
Wranglers.
Omix-Ada/Rugged Ridge
All-Terrain Flat Fender and Fender Liner Kit
770-614-6101
www.omix-ada.com
PN: 11620.11
Flat-fender flares and fender-well liners for
2007-2012 Jeep Wranglers. Complete eightpiece kit.
Omix-Ada/Rugged Ridge
Slip Yoke Eliminator Kit
770-614-6101
www.omix-ada.com
PN: 11400
Slip yoke eliminator kit for NP231 transfer
cases by Alloy USA.
Omix-Ada/Rugged Ridge
All-Terrain One-Piece Rear Floor Liners
770-614-6101
www.omix-ada.com
PN: 12950.15
Custom-fit one-piece rear all-terrain floor liners for 2011-2012 Cherokee and Durango.
One Up Offroad LLC
OUO Traction Blocks
888-98-ONEUP
www.ouo.bz
PN: OUOTB
Takes the place of stacked blocks, add-a-leafs
and all spring lifts. Eliminates axle wrap,
improves traction, shifting, ride, towing, braking, without limiting articulation or wheel
travel.
Omix-Ada/Rugged Ridge
All-Terrain Front Floor Liners
770-614-6101
www.omix-ada.com
PN: 12920.29
Custom-fit all-terrain floor liners for 20112012 Jeep Cherokee and Dodge Durango.
Omix-Ada/Rugged Ridge
Floor Liner Point-of-Sale Display
770-614-6101
www.omix-ada.com
PN: 12595.05
All-terrain floor liners for
trucks, Jeeps and SUVs.
Unique deep-tread technology for total protection.
Custom-fit injection
molded for each
application. Lifetime
warranty.
Pop & Lock Corp.
Colorado/Canyon Tailgate Lock
800-342-5911
www.popandlock.net
PN: Pl1700
New Pop & Lock tailgate lock available in
chrome or black. Fits Colorado/Canyon/
Dmax 2005 and up. Replaces complete factory
handle and bezel assembly.
Omix-Ada/
Rugged Ridge
Power Top Soft Top
770-614-6101
www.omix-ada.com
PN: 13515.01
Automatic electric soft
top for 2007-2012 Jeep
Wrangler.
Omix-Ada/Rugged Ridge
Bowless Soft Top
770-614-6101
www.omix-ada.com
PN: 13750.35
Bowless top by Rugged Ridge offers the functionality of a full top with the flexibility to convert to an island top without a bulky frame.
Omix-Ada/Rugged Ridge
Upgraded Transfer Case Drivetrain
770-614-6101
www.omix-ada.com
PN: 11650
Alloy USA upgraded drivetrain chain for Jeep
vehicles.
Omix-Ada/Rugged Ridge
Ring and Pinion, 4.10 Ratio for Jeep JK
Wrangler by Alloy USA
770-614-6101
www.omix-ada.com
PN: D44410JK
Alloy USA ring-and-pinion sets for Jeep JK
Wranglers offer strength and restore performance when installing larger tires. Made for
Dana 44, 4.10 ratio.
Versatility is an important theme in street trucks.
The truck that folks use
for work or a commute is
the same one they use for
their hobby on the weekend. Dealers in that marketplace should
focus on versatile items. For instance,
SUVs aren’t the best-handling vehicles,
and we’ve seen an increase in attention
to this segment with lowered SUVs and
upgrades to the suspension, like sway
bars. Don’t be afraid to upsell or make
recommendations that will benefit the
truck both for work and for play.
In off-roading, events seem to be
growing surprisingly quickly within the
current economy, with people meeting
people on the trail or on the race course.
We’re seeing events like King of the
Hammers expand rapidly each year,
and new racing associations are popping up to serve other niches within
this community. Off-road dealers
should get out there and play with their
customers; people buy from people they
like, know and trust.
Regulations and vehicle technologies
are going to offer some significant challenges in the upcoming years for the
truck and off-road markets. As SEMA
members, we should all be working
closely with the association’s government
affairs office and the vehicle technology
group.
— Melanie White
Marketing Manager,
Hellwig Products Co. Inc.
www.semanews.com 57
SEMA QNEW PRODUCTS
Race Ramps/
Brute Industries
Omix-Ada/Rugged Ridge
Omix-Ada/Rugged Ridge
All-Terrain Recovery Tool
770-614-6101
www.omix-ada.com
PN: 15105.01
The all-terrain recovery tool kit by Rugged
Ridge is said to be the perfect multi-function
companion for off-roading, camping or hunting in an easy-to-carry bag.
All-Terrain Truck Flares for
Dodge Ram
770-614-6101
www.omix-ada.com
PN: 81630.42
Get that aggressive off-road look
with the new Rugged Ridge allterrain fender flares for 2009-2011
Dodge Ram 1500s.
Show Rock
866-464-2788
www.raceramps.com
PN: RR-Rock-14
Lightweight rocks for displaying off-road
vehicles. Can support the weight of offroad trucks, ATVs, side-by-sides and more.
Omix-Ada/Rugged Ridge
Electronic
stability
control (ESC) and the
National Highway Traffic
Safety Administration Federal Motor Vehicle Safety
Standard 126 (FMVSS
126) are now mandatory on all vehicles
with a GVWR of 10,000 pounds or
less. Making sure that a vehicle performs
within the parameters of its ESC system
and meets the standards as prescribed by
FMVSS 126 are priorities for suspension,
tire and wheel manufacturers. Superlift
was one of the first manufacturers to participate in a SEMA-led co-op approach to
verify that our systems meet these standards using vehicle simulation. Installers
should ask their preferred manufacturers
for whatever test data they can provide.
For several years now, leveling kits and
shorter lifts have been hot items, but we
have seen demand rise for taller lifts, too.
Determining lift and method is driven
by desired tire height and budget. The
mainstream trend continues to revolve
around whatever lift it takes to run a
35-inch-tall tire.
Keeping pace with the introduction
of new models and increasingly complex
technology will be challenges going forward. Also, for true three-step manufacturers like Superlift, it’s always a struggle
to maintain profit margin for the brickand-mortar installers who must compete
with the low-cost, direct-to-consumer
manufacturers.
—Tim Watts
VP Sales and Marketing,
Superlift Suspension Systems
58 April 2012 SEMA News
Dual-Battery Relay Kit
770-614-6101
www.omix-ada.com
PN: 17265.01
Dual-battery relay kit by
Rugged Ridge allows user
to properly and safely wire
two batteries to a vehicle’s
electrical system and
manage battery use.
Omix-Ada/Rugged Ridge
Timing Chain Cover for AMC V8
770-614-6101
www.omix-ada.com
PN: 17457.05
Phoenix Design &
Manufacturing LLC
Illuma Step
888-789-2550
www.phoenixdesignmfg.com
PN: H022102
Factory OE-look lighted running board. Available in stainless
steel and powder-coat black. The
6-inch-wide step is safer than regular tube steps. Slip-resistant rubber
step area. Stylish molded end caps
add streamline appeal. Easy-install
mounting brackets.
Finally, an AMC V8 timing
cover that fits and functions
as well as the original.
Made to original
specs and tolerances.
Designed to last.
Omix-Ada/Rugged Ridge
Engine Skid Plate
770-614-6101
www.omix-ada.com
PN: 18003.5
Protect the Jeep undercarriage with a Rugged
Ridge heavy-duty engine/transmission skid
plate, custom designed for 2007-2012 JK
Wranglers.
Omix-Ada/Rugged Ridge
Snorkel Intake Kit for Jeep JK Wrangler
770-614-6101
www.omix-ada.com
PN: 17756.2
Modular snorkel air intake kit by Rugged
Ridge offers low-mount and high-mount
options while providing the air the engine
needs in extreme conditions.
Omix-Ada/Rugged Ridge
Transfer Case Skid Plate
770-614-6101
www.omix-ada.com
PN: 18003.32
Protect the Jeep undercarriage with a Rugged
Ridge heavy-duty transfer case skid plate, custom designed for 2007-2012 JK Wranglers.
Pop & Lock Corp.
Mitsubishi Tailgate Lock
905-734-7111
www.popandlock.net
PN: PL3700
Pro Comp/G2/Smittybilt/Rubicon Express
New Pop & Lock tailgate lock available in
chrome or black. Fits Mitsubishi L200, 2006
and up. Replaces complete factory handle and
bezel assembly.
X20 Competition Winch
888-717-5797
www.procompusa.com
PN: 973XX
The X2O waterproof winch features a series-wound
amphibious technology that completely seals the
motor as well as the three-stage planetary gear system. It has an oversized, completely waterproof,
state-of-the-art solenoid that has the versatility to be
mounted over the winch motor or winch cable.
Warn Industries Inc.
VR10000 Winch
503-722-1200
www.warn.com
PN: 86255
More pulling power without breaking the bank.
The Warn VR10000. With 10,000-pound capacity,
said to be ideal for heavier vehicles. Big power, big
torque, not-so-big price.
Pro Comp/G2/Smittybilt/
Rubicon Express
L1407 LED Light Pack
888-717-5797
www.procompusa.com
PN: L1407
Smittybilt’s integrated optical glove
box lights are used to shape the radiation pattern and assist in reflection.
Eight and 16 LEDs present many
advantages over incandescent light
sources, including lower energy consumption, longer lifetime, improved
robustness, faster switching and
greater durability.
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$&-&#3"5&063*/%6453:4-&"%&34
Thank outgoing board members. Welcome new board members.
Celebrate new SEMA Hall of Fame inductees.
Tickets: $80 each or $800 for a table of ten
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7JDUPSZ+VODUJPO$BNQ
This is an event that you won’t want to miss.
For details and registration, visit
www.SEMA.org/gala
Contact: Michelle Harris at michelleh@sema.org or 909/978-6684
www.semanews.com 59
SEMA QNEW PRODUCTS
Pro Comp/G2/Smittybilt/
Rubicon Express
Storage Box
888-717-5797
www.procompusa.com
PN: 2763
The Smittybilt storage box is made from
16-gauge cold-rolled steel. The drawer supports up to 350 pounds and allows the user to
safely secure a load.
Pro Comp/G2/Smittybilt/
Rubicon Express
Nitro Kits
800-776-0767
www.procompusa.com
Pro Comp level lift systems are designed to
give trucks a more aggressive stance, adding
clearance for larger tires and wheels while
maintaining a factory-quality ride.
Pro Comp/G2/Smittybilt/
Rubicon Express
XRC Doors
888-717-5797
www.procompusa.com
PN: 7679X
The new steel doors offer a great alternative
to tube doors and yet allow no restrictions
to free-flowing air and increased visibility
through the cut-outs. Available for TJ and JK
Wranglers.
Pro Comp/
G2/Smittybilt/
Rubicon Express
Pro Comp/
G2/Smittybilt/
Rubicon Express
80 Series Wheel
800-776-0767
www.procompusa.com
PN: 36 series
High-performance alloy wheel with a superstrong split five-spoke design and race-inspired
simulated bead lock.
Pro Comp/G2/Smittybilt/
Rubicon Express
XRC Body Cladding
888-717-5797
www.procompusa.com
PN: 7688X
XRC Mod Bumpers
888-717-5797
www.procompusa.com
PN: 76815
Pro Comp/G2/
Smittybilt/Rubicon Express
38 Series Wheel
800-776-0767
www.procompusa.com
PN: 7113
Metal Mulisha and Pro Comp teamed up
to introduce a wheel that captured the attitude and style that Metal Mulisha is known
for. The end result was unmistakably Metal
Mulisha:the series 7113 wheel. This sick new
wheel features a killer eight-spoke design with
a flat-black finish and machined accents. Large
bolts on each spoke.
XRC body cladding was designed
to take punishment from the
toughest trails without sacrificing
the body in the process.
XRC MOD bumpers allow the user to interchange end plates, bull bars and stingers for
optimal use in any terrain. The base comes
standard with a winch cradle and D rings.
Pro Comp/G2/Smittybilt/
Rubicon Express
G2 Ford 8.8 Diff Cover
877-852-7720
www.procompusa.com
PN: 40-2013-1AL(B)
G2 aluminum differential covers are designed
to protect the ring and pinion from impact
and cool gear oil for prolonged bearing life.
Made from
high-strength,
heat-treated
aluminum
to withstand
direct hits.
Pro Comp/G2/Smittybilt/
Rubicon Express
XRC Rock Sliders
888-717-5797
www.procompusa.com
PN: 7688X
XRC rock sliders are designed to take punishment from the toughest trails without sacrificing the body in the process. Robotically welded for a perfect fit.
Pro Comp/G2/Smittybilt/
Rubicon Express
LED Lights
800-776-0767
www.procompusa.com
PN: 762XX
Pro Comp has taken the next step in engineering an LED light bar that can handle punishment
and not blink an eye due to the 15.6 G-Force rating that’s been engineered into every bar.
60 April 2012 SEMA News
Sulastic Rubber Springs LLC
Shock Absorbing Caster
210-492-469
www.sulastic.com
PN: CAS-01
High-performance
caster that reduces
vibration and
shocks. The rubber wheels provide
excellent floor
protection and
a cushioned and
quiet ride, loaded
or unloaded.
Rampage
Products
Electric Mirror
Jeep JK
951-277-4949
www.rampageproducts.com
PN: 8600/8601
Pro Comp/G2/Smittybilt/
Rubicon Express
Warn Industries Inc.
VR12000 Winch
503-722-1200
www.warn.com
PN: 86260
Legendary Warn reliability and performance;
12,000-pound capacity for the entry-level user.
This winch is big on power and big on value.
All-Element Ramps
888-717-5797
www.procompusa.com
PN: 2790
The new Smittybilt Element Ramps are
said to be the perfect traction aid for
inclement weather conditions or any type
of loose terrain. They feature heavy-duty
nylon-reinforced plastic construction and
high-traction surfaces to get the user out of
mud, snow or sand with ease.
Reproduction electric
Jeep JK mirror with
upgraded internal, lowvoltage mirror-drive motors that
are powered by standard AA batteries.
Eliminates power supply, harness and underdash wiring routing.
Pro Comp/G2/
Smittybilt/Rubicon Express
Metal Mulisha Bumper
800-776-0767
www.procompusa.com
Pro Comp/G2/Smittybilt/
Rubicon Express
Tow Bar
888-717-5797
www.procompusa.com
PN: 87450
When it’s time to pull a Jeep behind
a truck or motorhome, Smittybilt says
that it has you covered.
Pro Comp/G2/
Smittybilt/Rubicon Express
New Metal Mulisha bumpers feature cuttingedge styling and heavy-duty construction to
give a truck a serious off-road look unlike
anything else available. They wear the Metal
Mulisha logo set off by mesh accents. They
also feature sturdy mounts for off-road lighting
and an integral skid plate, providing serious
protection.
Metal Mulisha Side Bars
800-776-0767
www.procompusa.com
PN: M/M8XXXX
When adding steps to a vehicle, don’t settle
for the ordinary; step up to Metal Mulisha.
These side bars feature uniquely styled lasercut steps and the Metal Mulisha logo. They
are constructed from heavy wall tube and
are finished in a durable black powder coat.
Pro Comp/G2/
Smittybilt/
Rubicon Express
36 Series Wheel
800-776-0707
www.procompusa.com
Introducing the 36 Series Wheel
from Pro Comp.
Pro Comp/G2/
Smittybilt/Rubicon Express
Pro Comp/G2/Smittybilt/
Rubicon Express
M1 Toyota Bumper
888-717-5797
www.procompusa.com
PN: 612840
M1 bumpers are manufactured out of 3/16
cold-rolled steel and are powder-coated. The
bumpers include solid D-ring mounts, driving
lights and winch cradle.
UFO Light
888-717-5797
www.procompusa.com
PN: L-1409
The manufacturer says that the UFO (universal flashing object) light is the easiest and safest
emergency flare to use, period. Traditional
flares can cause accidental fires and, once
ignited, cannot be simply turned off. Comes
with lanyard loop that allows it be hung as an
indicator on the trail. Also has a magnet and
will mount to any metal surface.
www.semanews.com
61
SEMA QNEW PRODUCTS
ReadyLift Suspension Inc.
Ranch Hand Truck Accessories
Off-Road Suspension Upper Control Arms
702-410-2300
www.readylift.com
Horizon Series for Jeep Wrangler JK
361-594-4608
www.ranchhand.com
PN: BHR071BHR
New Horizon series by Ranch Hand. Bullnose
bumper for 2007+ Jeep Wranglers with
smooth metal, hammertone finish, sleek style
and winch capability.
When the pickup craze
slowed down, it left the
market with the core truck
buyer—long-time truck
owners who either use a
truck on a job, for a recreational lifestyle or for the diverse uses
a truck provides. These core buyers have
mostly leaned toward fullsize pickups for
work, towing or just a long-time love of
a fullsize truck. Many are keeping their
trucks longer and accessorizing older
trucks instead of purchasing new. Soft
tonneaus, winches, floor mats, tires and
wheels all seem to be hot accessories.
I think we will continue to see increased
sales in crossover utility vehicles and
vehicles with improved fuel economy,
including more diesel and hybrid trucks
and SUVs. Crossovers and hybrids are
trending toward sleeker and smaller, and
they offer many tech options such as iPod
connections, advanced GPS systems and
sound systems. These vehicles are purchased new with more OE options but
not as much aftermarket accessorization.
Government regulations, mpg
requirements and vehicle technology
will be hurdles in the next few years.
That is why an organization like SEMA
is so important to its members for providing vehicle technology information,
involvement with federal, state and local
governments, market research and networking with other industry members.
—Joel Ayres
Vice President Sales & Marketing,
Bedslide/Takit Inc.
62 April 2012 SEMA News
Tab and slot boxed plate arm construction.
Teflon-lined 1-inch uniball for the outer pivot.
Urethane bushings for the inner pivot. 4340
heat-treated conversion pin.
RBP/Rolling Big Power,
a Division of Lexani
RX3 Black Grille
949-813-3492
www.rollingbigpower.com
PN: 951115
New black RX3 grille. The newest grille
in the RBP line of accessories.
Pro Comp/G2/Smittybilt/
Rubicon Express
Monotube Shocks
800-776-0767
www.procompusa.com
High-performance, monotube,
gas-charged shocks for late-model
truck, SUV and Jeep applications.
ProRyde Suspension Systems
LiftMachine Adjustable Lift/Leveling Kit
888-813-7933
www.proryde.com
PN: 74-Series
One kit, lift options from 1.5 to 3.0 inches,
varying by make and model. Whether it’s bigger tire and wheel combinations you’re after,
or an aggressive, lifted look, ProRyde says that
its products are your adjustable choice.
RBP/Rolling Big Power,
a Division of Lexani
The Grappler Tow Hook
877-519-9090
www.rollingbigpower.com
PN: 990001
The Grappler tow hook/step.
Protective Polymers LLC
ProSkins
918-764-9502
www.protectivepolymers.com
ProSkins were developed for the aftermarket
truck accessories world. ProSkins are manufactured using tough, durable, spray-on bed liner
material. ProSkins are said to deliver ultimate
performance against impact and corrosion for
all types of metal or painted surfaces.
Pro Comp/G2/Smittybilt/
Rubicon Express
2012 JK Super-Flex Arm Kit
866-533-7706
www.procompusa.com
PN: RE73XX
The Super-Flex system features adjustable
upper and fixed lower control arms with serviceable Super-Flex spherical ball joints and
PT-Meg Super-Ride bushings.
Timbren Industries Inc.
Axle-Less Trailer Suspension
800-263-3113
www.timbren.com
Unique carton designed for the Timbren axleless trailer suspension system. Carton is capable
of up to 70 pounds and has built-in handles
for easy handling. UPS shippable.
Stamp Hitch
Safety Ball Mount
352-238-4327
www.stamphitch.com
PN: 6A
Safety ball mount is removed when not
towing and reattached in seconds on the
side of the hitch, safely out of the way.
Patent 6,866,285.
Skyjacker Suspensions
’10-’12 Polaris Ranger Crew Forward
A-Arm Kit
318-388-0816
www.skyjacker.com
PN: FAA301
This forward front A-arm kit maintains OEM
suspension travel, ball joints and bushings.
Also allows the use of 30-inch-diameter tires
without rubbing.
RBP/Rolling Big Power, a Division of
Lexani
RX 3 Step
877-519-9090
www.rollingbigpower.com
PN: C7100CC-RX3
New patent pending step from RBP. A one-ofa-kind step that combines utility and luxury.
Skyjacker Suspensions
M95 Monotube Shocks
318-388-0816
www.skyjacker.com
PN: M9560
The new M95 monotube
design is the ultimate for offroad performance, with up
to four times faster response
rate for more control onand off-road.
Romik Inc.
Add-On
610-395-5540
www.romik.com
PN: 19916488
The next generation of steps is here. Romik
introduces Add-On, a smart-engineered system
that bolts onto the bottom of any Romik running board or Max Bar to provide an extra
step.
ReadyLift Suspension Inc.
Retrax Truck Bed Covers
RetraxPro
800-206-4070
www.retrax.com
The RetraxPro is a retractable pickup cover
made from heavy-duty aluminum slats that are
connected by durable hinges. The cover glides
on sealed ball bearings and is key lockable in
any position along the rail.
Off-Road Suspension Heim Steering Kits
702-410-2300
www.readylift.com
Features 7075 aluminum CNC-machined
tie rod. Teflon-lined ¾-inch inner heim and
7/8-inch outer heim. 17-4 stainless CNCmachined inner clevis. 17-4 stainless CNCmachined misalignment spacers. Custom-made
clevis bolts. 4340 heat-treated conversion pin.
Skyjacker Suspensions
6-Inch Lift System for 1989-2001
Jeep Cherokee XJ 4WD/2WD
318-388-0816
www.skyjacker.com
PN: JC60RR2KS
The 6-inch Rock Ready system includes front
Softride coil springs, upper and lower Rock
Ready flex links, adjustable front track bar and
rear leaf springs.
One trend that surprised me was the Ford
Raptor. The Raptor has
been an incredible seller
for Ford and for the people who build products
that support the vehicle. Raptor owners
seem to be very hot for aftermarket parts,
and the truck is doing very well for a lot
of companies.
On the other hand, the JK Wrangler
has been doing well for years, and it
has taken a big chunk out of the fullsize
SUV market when it comes to trail and
off-road vehicles. The previous Wrangler
was very small, and it was hard to fit four
people in. When the JK Wrangler came
out in 2007, it was basically a fullsize
Jeep, big enough to fit a family of four
and all their gear. Ever since then, it has
dominated that marketplace.
The overall trend is that people are
going back to 35- to 37-inch tires
and somewhat smaller wheels. As they
have gotten more experience on larger
wheels, they are realizing that they can
wear out some front-end components
prematurely, so they’re going to a smaller
wheel with the same diameter tire. Consumers are becoming more educated and
are making smarter decisions with their
vehicles.
—Jerrod Jones
Editor,
Off-Road Magazine
www.semanews.com 63
Runner Up—Best New
Powersports Product
SEMA QNEW PRODUCTS
Walker Evans Racing
Spyder Industries LLC
Black Venom Bull Bar
877-665-6705
www.spyderindustries.com
PN: 811128
Skyjacker Suspensions
’10-’12 Polaris Ranger Crew
Rear Winch Mount Kit
318-388-0816
www.skyjacker.com
PN: RWM101
2.5-Inch Externally
Adjustable Coil-Over
951-784-7223
www.walkerevansracing.com
PN: 725-16-008
A 2.5-inch piggyback coil-over with external
high- and low-speed compression and rebound
adjustment. Built in the USA.
The Black Venom bull bar by Spyder Industries
features a diamond-cut design that looks great
and gives added protection for the truck.
This rear winch mounting kit mounts to
the rear frame and allows retention of the
receiver hitch. Complete bolt-on kit.
Superwinch LLC
The Jeep Wrangler JK
continues to be unstoppable, with incredible sales
(over 120,000 in 2011)
and tremendous aftermarket support. The other
trend that is emerging is the expanding
interest in overlanding vehicles that are
built with self-sufficiency in mind.
It is also clear that Ford’s F-150 with
the EcoBoost V-6 is a winner. We are
just now seeing the tip of the iceberg of
what the aftermarket will be able to do
with that engine.
Giant lifted pickups seem to be out.
This niche was hit hard by the economy
and rising gas prices. People are all about
function over bling these days, as well as
affordable upgrades that work. There is
also a trend toward less chrome and more
muted tones.
There are still opportunities in suspension as well as wheels and tires. Bumpers
and lighting are other products still
in demand. Functional upgrades that
improve the usefulness of the vehicle are
popular.
Our hobby is constantly under attack
from overregulation, and I see this to be
a continuing theme that isn’t going to go
away any time soon. Thanks to the people at SEMA, we have an opportunity to
save our hobby before it is too late.
—Sean P. Holman
Technical Editor,
Four Wheeler Magazine
64 April 2012 SEMA News
Tiger Shark 17500 Winch
860-928-7787
www.superwinch.com
PN: 1517200
Sulastic Rubber Springs LLC
Body Mount Isolator
210-492-4469
www.sulastic.com
PN: BM-01
Heavy-duty rubber and steel suspension component placed between the chassis and body
to reduce vibrations and shocks, thus giving a
quieter and cushioned ride.
Superwinch says that it redefines the entrylevel winch market with the new Tiger Shark
series with standard-issue features/benefits
specifically for the enthusiast-level consumer.
Created from everything the company has
learned over the past 40+ years, Tiger Shark
brings unmatched functionality, quality and
value.
Steadymate by Kinedyne Corp.
Wheel Chock
800-848-6057
www.steadymate.com
PN: 80014
Steadymate announces its upgraded wheel
chock, used to transport and store motorcycles.
It accommodates a variety of tire widths and is
easy to transport from garage to trailer.
Sulastic Rubber Springs LLC
Shackle for Leaf Springs Super HD
210-492-4469
www.sulastic.com
PN: SAJ-03B
A rubber and steel suspension that replaces the
shackle to reduce vibrations and shocks, giving
a quiet and cushioned ride for HD trucks and
buses.
Surco Products Inc.
Jeep Hardtop Bracket
310-323-2520
www.surcoinc.com
PN: J600
Brand-new Jeep Wrangler hardtop adapter.
Attaches to rack with no drilling required. Easy
on and off. Covers all years of Jeep Wrangler.
TeraFlex
Tera44 Front JK Replacement
Axle Housing
801-288-2585
www.TeraFlex.biz
PN: 3544000
TeraFlex Tera44 JK front replacement axle
includes HDTera44 housing, tubes, inner
seals, axle bracketry and outer knuckles.
Trimax
TRZ8SFP
303-796-8500
www.trimaxlocks.com
PN: TRZ8SFP
U Ace Inc.
3D MAXpider Car Mat
909-350-8808
www.3dmats.com
PN: LTY06101502
TITAN Fuel Tanks
Extra-Capacity Fuel Tank for 2011 General
Motors Crew Cab Shortbed Pickup Truck
800-728-4982
www.titanfueltanks.com
PN: 7010211
Custom molded. Patented MAXpider fibers
hold car mat still, prevent interference with gas
pedal and potential accidents. Easy handling
without damaging original car carpet.
The Trimax Razor
TRZ8SFP is an 8-inch
adjustable drop hitch with a
locking ball mount that can
be turned over and used
with a double-ball towing set-up. It is able to
adjust in 1-inch increments up or down.
Extra-large, direct-replacement fuel tank for
2011 General Motors crew cab shortbed diesel
pickup trucks. A 57-gallon capacity. Made of
military-grade, cross-linked polyethylene.
TrophyKart LLC
TJM Products Pty. Ltd.
Snatch Strap
425-280-9090
www.tjmusa.com
PN: 867OXS11000
The new range of Australia-made TJM snatch
straps is soon to be available. The TJM snatch
strap can be a vital part of any 4WD recovery
kit. The combination of vehicle pull and the
tension in the strap creates a snatching effect
that can pull a stranded vehicle free if bogged or
unable to move under its own power.
Truck Armor
GMC Terrain Grille
605-239-4887
www.truckarmorauto.com
PN: 14400706
Stainless-steel grille for the GMC
Terrain. Comes in seven different
patterns.
450RS
407-403-6475
www.trophykart.com
PN: 450RS
The new 450RS TrophyKart features a new
chassis design to go faster and smoother with
more control. Bigger, as in adult friendly, the
RS chassis is designed for the average fullsize
adult. The 450RS features a 450cc watercooled 52hp engine. The 450RS also features
a chromoly chassis and a reverse gear. Easy
access by way of a new hinged door.
Tough Country Products
Evolution Front for Ford Raptor
877-448-6844
www.toughcountry.com
Evolution Front bumper for Ford Raptor.
Tuff Country Inc.
6-Inch Lift System
800-288-2190
2011-2012 Silverado 2500HD and 3500HD
6-inch suspension lift kit.
Titan Fuel Tanks
Multi-model, after-axle, utility fuel tank
for Ford 1999-2010 narrow frame cab and
chassis vehicles. F-350, F-450 and F-550.
800-728-4982
www.titanfueltanks.com
PN: 8020099
A 40-gallon, extra-heavy-duty replacement
tank for 1999-2010 Ford cab and chassis
trucks and some E-series vans with diesel
engines. F-350, F-450 and F-550.
Truck Armor
Eco Boost Grille
605-239-4887
www.truckarmorauto.com
PN: 13010701-01
Stainless-steel lower grille for the Ford F-150
EcoBoost.
www.semanews.com 65
SEMA QNEW PRODUCTS
Omix-Ada/Rugged Ridge
Transfer Flow Inc.
30-Gallon Toolbox and Fuel Tank Combo
530-893-5209
www.transferflow.com
Available for Dodge, Ford and GM pickups,
Transfer Flow’s toolbox and fuel tank systems
come in 30, 40, and 50 gallons. They’re the
all-in-one auxiliary fuel tank and storage box.
Warn Industries Inc.
All-Terrain Cargo Liners
770-614-6101
www.omix-ada.com
PN: 12975.23
Elite Series JK Bumper
503-722-1200
www.warn.com
PN: 87775
Custom-fit cargo liner that protects the back of
SUVs or Jeeps. Custom fit for specific vehicles.
The new Warn Elite-series bumpers provide
maximum protection while maintaining tire
clearance. Equipped with welded eyelets to
mount D-shackles and recessed lighting ports.
Viper 4x4 LLC
Yakima Products Inc.
Omix-Ada/
Rugged Ridge
Stereo Security Console
770-614-6101
www.omix-ada.com
PN: 13104.01
Stereo security console for 1976-1987
Jeep CJs and Wranglers.
RocketBox Pro
971-249-7500
www.yakima.com
PN: 8007191
Front Ultima Bumper
305-468-9818
www.vpr4x4.com
PN: VPR-126
Heavy-duty off-road front bumper.
Available in three sizes. Best-in-class features
include pushbutton latch; dual-side opening;
rapid assembly and installation. Decreased
packaging size. FedEx/UPS shipping.
Warn Industries Inc.
Transfer Flow Inc.
60-Gallon Replacement Fuel Tank for 2011
Dodge Ram Crew Cab With 8-Foot Bed
530-893-5209
www.transferflow.com
PN: 080-01-15183
Increase the fuel capacity and driving range on
2011 Dodge Ram Crew Cab 8-foot-box diesel
pickups with 60-gallon replacement fuel tanks
from Transfer Flow.
Omix-Ada/Rugged Ridge
Overhead Storage Console for Jeep
770-614-6101
www.omix-ada.com
PN: 13551.14
Overhead console for 1987-2012 Jeep
Wrangler.
The VR8,000-s winch features Warn Spydura
synthetic-rope combined with a ballistic
nylon sleeve that provides extra rope protection against wear. Polished-aluminum hawse
fairlead.
Extang/Truxedo/BedRug/Undercover
Warn Industries Inc.
U Ace Inc.
3D MAXpider Foldable Cargo Liner
909-350-8808
www.3dmats.com
PN: MHY0331590
Custom molded, three-dimensional, foldable
and easy to handle. Its patented MAXpider
fibers hold cargo liner firmly on the car carpet
without hurting it.
66 April 2012 SEMA News
VR8,000-S Winch
503-722-1200
www.warn.com
PN: 87835
UnderCover Flex
866-900-8800
www.undercoverinfo.com
PN: FX10000
Flex by UnderCover is a low-profile folding
cover made from FRP panels that provides the
ability to gain 100% access to the truck bed.
W700 HID Lights
503-722-1200
www.warn.com
A 7-inch-diameter HID light that delivers outstanding range and spread. Designed to blaze a
trail of intense white light through the darkest
off-road terrain.
Runner Up—Best New
Powersports Product
Warn Industries Inc.
PullzAll
503-722-1200
www.warn.com
Warn PullzAll DC-powered lifting and pulling
tool. Lifts and pulls up to 1,000 pounds. Great
for use in the field and includes two rechargeable battery packs.
Warn Industries Inc.
Rock Crawler Stubby Bumper
503-722-1200
www.warn.com
PN: 87600
Warn Industries Inc.
The new Rock Crawler Stubby bumper has
tapered ends for increased approach angles,
welded eyelets and recessed lighting ports for
various lighting solutions.
1700 XT Portable Winch
503-722-1200
www.warn.com
PN: 85700
XT17 is a lightweight, portable winch that
is well-suited for light ATV or motorcycle
recovery. Featuring easy-to-handle synthetic
rope and a patented disc brake.
Warn Industries Inc.
Rock Crawler Stubby Bumper With
Grille Guard Tube
503-722-1200
www.warn.com
PN: 87750
The Warn Rock Crawler bumper
delivers a tough, durable and uniquely
designed bumper with years of off-road
experience incorporated into the line.
Viper 4x4 LLC
Rear Ultima Bumper
305-468-9818
www.vpr4x4.com
PN: vpr-123
Heavy-duty off-road rear bumper. Product line for
Chevrolet, Toyota, Jeep, Ford.
motors.ebay.com
Sponsor a child today: www.sema.org/pinewood
Demonstrate your spirit for racing and giving back by signing up
to participate in the fourth annual SEMA Pinewood Drag Races.
Participants can sponsor a child’s car or enter their own drag car.
The races will feature three classes: Stock, Modified and Unlimited.
The drag races will benefit children’s charities Childhelp and Victory
Junction Camp. Childhelp is an organization that assists abused and
neglected children, and Victory Junction Camp provides life-changing
camping experiences to disabled and chronically ill children.
Friday, July 27, 2012
Sheraton Fairplex Hotel &
Convention Center, Pomona, CA
For more information, contact: Jim Skelly
Phone: 909/978-6690 t E-mail: jims@sema.org
www.semanews.com 67
Runner-Up—Best New
Off-Road/4-Wheel Drive
Product
SEMA QNEW PRODUCTS
RW Coomber 1998 Inc.
ProRyde Suspension Systems
ProRyde Suspension Systems
SuperBlok Three-in-One Leaf Spring
Blocks
888-813-7933
www.proryde.com
PN: 52-Series
SuperBlok three-in-one rear leaf spring
blocks are said to safely lift the rear of a
truck 1.0, 1.5 or 2.0 inches. Patent pending.
OEM-inspired, cast-iron design.
Duck Head Torsion Key Lift/Leveling Kit
888-813-7933
www.proryde.com
PN: 64-Series
Patented duck head lift and leveling kits allow
on-vehicle adjustment from near OEM up
to 3.0 inches beyond, varying by make and
model. Complete forged replacement drive
system included with every kit.
Flex Armor Universal Roll-Bar
Padding
503-691-8915
www.warriorproducts.com
Dual Steering Stabilizer for
2011 Chevy 2500HD
318-388-0816
www.skyjacker.com
PN: 7211
Universal roll-bar padding is designed to
fit over several diameters of round tubing and features a Velcro-attached canvas
cover. Available in several colors, lengths
and diameters to suit any need.
Skyjacker’s dual steering stabilizer system
reduces shimmy and vibration felt through the
steering system due to adding larger tires and
wheels.
Steel Wheel
17x9 for JK
Wrangler
770-614-6101
www.omix-ada.com
PN: 15500.7
Legendary looks and brutal strength in a 17x9,
stamped, heavy-gauge steel wheel designed
with a specific offset for 2007-2012 Jeep JK
Wranglers.
Warn Industries Inc.
VR10000-S Winch
503-722-1200
www.warn.com
PN: 87840
The VR10000-S winch features Warn Spydura
synthetic-rope combined with a ballistic nylon
sleeve that provides extra rope protection
against wear, all on a value-priced winch.
Westin’s Jeep Wrangler Max winch tray fits
stock bumpers without modification or drilling.
Three-step system: 1. Max winch tray. 2. Max
light bar. 3. Add winch, accessories and lights.
68 April 2012 SEMA News
Warrior Products Inc.
Flex Armor Cargo Net Systems
888-220-6861
www.warriorproducts.com
Designed to isolate cargo areas from passenger
area as well as contain items stored in the area
within a Jeep. This new system is manufactured in the USA and designed to be strong,
with a superior fitment.
Westin Automotive Products Inc.
Max Winch Tray for Jeep Wrangler
800-345-8476
www.westinautomotive.com
PN: 46-23635
This revolutionary design will eliminate assembly and wear problems that may be associated
with running boards that use fasteners.
Warrior Products Inc.
Skyjacker Suspensions
Omix-Ada/
Rugged Ridge
Step-Up Running Boards
905-625-1988
www.rwcoomber1998.com
Yakima Products Inc.
Whispbar
971-249-7500
www.yakima.com
PN: 8050107
Stunningly elegant. Introducing what Yakima
calls the world’s quietest, most adaptable and
fuel-efficient roof rack on the market.
Westin Automotive Products Inc.
Gen-X Oval-Tube Nerf Step
800-345-8476
www.westinautomotive.com
PN: 20-Series
Westin‘s new GenX oval-tube nerf step
combines a street-style accent bar and an offroad-style drop step for easy vehicle access and
features a textured step area.
Pro Comp/G2/Smittybilt/
Rubicon Express
Monotube Shocks
866-533-7706
www.procompusa.com
PN: RXJXXX
These monotube shocks feature superior,
single-tube, high gas pressure design and selfadjusting deflecting disc valving. The highflow piston reduces harshness. Consistent fadefree performance and long life.
Pro Comp/G2/Smittybilt/
Rubicon Express
Omix-Ada/Rugged Ridge
Fuel and Temp Gauge Set for Jeep CJ
770-614-6101
www.omix-ada.com
PN: 17209.01
Replacement fuel and temperature gauges
for Jeep CJ includes Air Core technology to
dampen needle bounce. Accurate and dependable replacement and restoration parts.
Xtreme Trax Six-Ply Radial UTV Tire
888-717-5797
www.procompusa.com
Pro Comp UTV tire was designed for today’s
high-performance UTVs. The Xtreme Trax
cutting-edge directional tread pattern is optimized to deliver superior traction and control
with a smooth and quiet ride on any terrain.
The tire also features aggressive shoulder lugs
that enhance off-road traction and provide the
ultimate protection.
Romik Inc.
Rear Hitch Running Board
610-395-5540
www.romik.com
PN: 999418
Pro Comp/G2/
Smittybilt/Rubicon
Express
Modeled after Romik’s popular running
board side steps, this offers the widest
footing surface on the market. It will
fit all standard 2-inch receivers and is
available in polished stainless steel or
black powder-coated steel. Provides easy
access to roof racks and truck beds while
providing rear bumper protection in the
urban jungle. A heavy-duty anti-rattle
system and hitch pin are standard.
Keko
Smittybilt Beaver Step
888-717-5797
www.procompusa.com
PN: 27046B
The new Beaver Step from
Smittybilt provides a stepping
point to get into a truck bed,
and it can secure a tow strap
when not in use. No accidental slippage of the tow strap.
MuttManagers LLC
Truck Landing Gear
549-279-5820
www.keko.com.br
BreezeGuard Screen
253-222-5214
www.muttmanagers.com
Hydraulic truck landing
gear, 30-ton, by Keko.
Steel mesh screens custom
made to year, make, model
and window. Designed
to keep dogs safe and
vehicles within a few
degrees of the outside
temperature.
Pro Comp/G2/
Smittybilt/Rubicon Express
Air System
888-717-5797
www.procompusa.com
PN: 2747
Comp air system will be there when the user
needs it most. Don’t get stuck with a flat.
Excellent for airing up tires after finishing a trail.
Illinois Lock Co.
DC698 Short Wing Lock
847-537-1800
www.illinoislock.com
PN: DC698
This short, weatherresistant wing lock is only
0.75-inch long. Textured
powder black finish with
optional spring return.
Automotive-style dust
shutter.
Omix-Ada/Rugged Ridge
Replacement Speedometer Assembly
for Jeep CJ
770-614-6101
www.omix-ada.com
PN: 17206.04
Replacement speedometer assembly for Jeep
CJ includes Air Core technology fuel and
temperature gauges to dampen needle bounce.
Accurate and dependable replacement and restoration parts.
Mile Marker Inc.
SEC15 15,000-Pound Winch
800-886-8647
www.milemarker.com
PN: 76-50260
Fastway Trailer Products
Introducing what Mile Marker calls the industry’s lightest 15,000-pound winch. The SEC15
is said to be 25% lighter and more compact
than other winches in its class.
The e2 hitch provides weight distribution
with superior built-in sway control; no add-on
sway bars needed. There are also no weather or
backing restrictions.
e2 Hitch
877-523-9103
www.fastwaytrailer.com
www.semanews.com 69
SEMA QNEW PRODUCTS
MacNeil Automotive
Products Ltd.
TechCare
800-943-9250
www.weathertechdirect.com
PN: TC
TechCare by WeatherTech
is an innovative new line of
automotive chemicals designed
specifically to clean, protect and
enhance the interior and exterior of any vehicle.
MaxTrac Suspension LLC
Omix-Ada/Rugged Ridge
Bumper Point-of-Sale Display Stand
770-614-6101
www.omix-ada.com
XHD modular bumper systems by Rugged
Ridge are an innovative, evolutionary bumper
solution for 1976-2012 Jeep CJ and Wrangler
models. Made of steel and/or aluminum.
Nissan Titan 4-Inch Lift Spindle
714-630-0363
www.maxtracsuspension.com
PN: 705340
Stock ride, increased ground and tire clearance, quick installation and a great price.
MaxTrac Suspension says that its new
4-inch lift spindles for the two-wheel-drive
Nissan Titan are sure to be the best choice
for a 4- or 6.5-inch (with spacers) lift for
your next Titan customer.
Extang/Truxedo/
BedRug/Undercover
UnderCover Flex
866-900-8800
www.undercoverinfo.com
PN: FX10000
SnowBear Ltd.
StrongBox Trailer
800-337-2327
www.snowbear.com
PN: 4080SB
The StrongBox trailer is an 8-foot trailer
that tows as a traditional trailer, folds into
a secure towable box and stores easily in a
garage.
Flex by UnderCover is a lowprofile folding cover made
from FRP panels that provides the ability to gain 100%
access to the truck bed.
Loop EZ
Anchoring System
360-482-4180
www.loop-ez.com
PN: ldb7/8
An instant anchoring system using the
existing holes in the truck bed. Instantly
provides a way to secure anything the
user wants to haul in a truck without
any exterior damage to paint or metal.
Dee Zee Inc.
iForce
515-265-7331
www.deezee.com
PN: 822-2825-001
Inventive Products Inc.
Dee Zee mounting systems and electronics
from Rockwell Collins combine in an affordable, robust and highly reliable integrated vehicle electronics control system that improves
officer safety in patrol vehicles.
XD Side Pins
208-580-1904
www.inventivehitchesinc.com
PN: ITD9175
Kleinn Air Horns
Trail Blaster Jeep Air Horn Kit
520-579-1531
www.kleinn.com
PN: JPHK1
Bolt-on dual air horn kit for 2007 and up
Jeep Wranglers. Includes custom-fit mounting
brackets for quick and easy installation.
XD side pins allow customers to customize
their XD hitches to their exact taste and keep
them coming back for more attachments.
Comeup Industries Inc.
Innovative Creations Inc.
Drop-Step Nerf Bar
800-626-8746
www.icionline.com
PN: DROP97CH
This stainless-steel drop-step nerf bar gives an
extra-deep stepping area for getting up into the
cab of a truck.
70 April 2012 SEMA News
DV-12 ORK
886-2-2694-6127
www.comeupwinch.com
PN: 857230
A 24VDC severe-duty winch rated at 12,000pound pulling capacity. Potted contactor. Hardened three-stage planetary gears.
Waterproof remote. Patented mechanical cone
brake.
De Amertek Group
Electric Power Steering System
630-572-0800
www.deamertek.com
PN: EPS—012011
Condensed powerpack design with gearbox,
ECU, brushless motor and tunable software
for each individual application/market.
Maxxtow Towing Products
Winner—Best New
Merchandising Display
Hitch-Mounted Pickup Truck Crane1,000-Pound Capacity
855-MAXX-TOW
www.maxxtow.com
PN: 70238
Receiver-hitch-mounted
hydraulic pickup crane
lifts heavy items—up to
1,000 pounds—into trucks
and trailers. Portable and
removable, rotates 360
degrees, patent pending.
MaxTrac Suspension LLC
Toyota Tacoma 4-Inch Lift
Spindle
714-630-0363
www.maxtracsuspension.com
PN: 706840
Stock ride, handling, increased
ground and tire clearance, quick
install and a great price. MaxTrac
Suspension says that its brandnew 4-inch lift spindles for the
two-wheel-drive Toyota Tacoma
six-lug/Pre-Runner will give your
customer great options for a
4- or 6.5-inch lift (with spacers)
without the need or cost of an X
member.
Carr
The Xtreme Mega Hitch Step
951-719-1068
www.carr.com
PN: TBD
MacNeil Automotive Products Ltd.
TechFloor Retail Display
800-943-9250
www.weathertechdirect.com
PN: PDATF
Carr’s new Xtreme Mega
hitch steps flip up and
down for easy access.
Limited lifetime warranty.
TechFloor is said to be the most innovative
garage/shop floor covering. Revolutionary
TwoShot TractionSquares design. Eight
colors, five tile sizes and six edging accessories for easy installation.
Omix-Ada/Rugged Ridge
XHD Rear Aluminum Bumper Pods
770-614-6101
www.omix-ada.com
PN: 11547.01
Rear XHD bumper pods for 20072012 Jeep Wranglers.
Extang/Truxedo/BedRug/Undercover
TonneauMate
877-878-9336
www.undercoverinfo.com
Universal toolbox mounts under a tonneau cover at front, middle or
rear of the truck bed. Allows for use of entire truck bed floor.
Luxwood Auto Trim Inc.
Carbon-Fiber Grille
514-324-3274
www.luxwoodtrim.com
PN: S-LINE-RCF
collector radials
New carbon-fiber bolt-on grilles. Precise design, stainless hardware,
composite material and real carbon-fiber finish. Available for all
types of vehicles.
Luverne Truck
Equipment Inc.
EZ Step
800-533-5328
www.luvernetruck.com
PN: 290711, 291112
Pickup box access step, easily extended for use (with
or without tailgate down), that collapses for storage
or during driving. Easy no-drill installation.
Luverne Truck Equipment Inc.
Aluminum Oval Bed Rails
800-533-5328
www.luvernetruck.com
PN: 516070/518070,
516080/518080,
516100/518100
Aluminum-extrusion construction with black plastic end caps and
die-cast aluminum bases available in chrome or black anodized finish.
Tie-downs slide in slot
FREE Catalog
WHOLESALE PRICES!
Toll Free
1-866-922-0357
www.cokertire.com/sema
www.semanews.com
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