1. automotive and vehicles
2. motorcycles

Project Manager – Love to Ride Solihull
Workplace Cycle Challenge
Purpose of Project Manager
To implement, manage and support the 2015 ‘Love to Ride Solihull’ Cycle Challenge and ensure
project targets are met within the agreed timescale.
Background Info
A Project Manager is required to join Love to Ride - an innovative social marketing agency that
specialises in designing and implementing behaviour change programmes that get more people
cycling. The Project Manager will be required to work within the Solihull area, to lead on and
develop our best practice ‘Workplace Cycle Challenge’ programme.
This programme is to be delivered across the Solihull area in association with Solihull Metropolitan
Borough Council (Solihull MBC). The programme is funded by the Local Sustainable Transport
Fund, which is administered by the Department for Transport.
For the first time in 2015, Love to Ride are also pulling all UK programmes into one major National
Cycle Challenge event – representing a new partnership between Love to Ride, CTC and
Cyclescheme. This exciting new tier of activity is also the major event of Bike Week 2015.
The Cycle Challenge is a fun, free competition between businesses in Solihull, to see which can
encourage the most employees to cycle over a three-week period in June 2015. The organisations
and teams that get the highest percentage to ride a bike for just 10 minutes or more will win.
Scope of Project Manager
The purpose of the Project Manager is to successfully deliver the Solihull Cycle Challenge, by
creating and building relationships with key contacts within organisations big and small,
encouraging as many organisations, the departments/teams within them and people as possible to
take part. The aim is to encourage 50-100+ businesses and 600-1,200+ people to participate, of
which 200-400+ participants are ‘new-riders’. The focus will be on utilising existing riders to
encourage new or inexperienced riders to ride a bike for the Challenge, participating in both the
local - Solihull - and National Cycle Challenge activity.
Roles and Responsibilities
The primary roles and responsibilities of this role are to:
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Act as a central liaison for stakeholders and project partners, developing and maintaining
effective working relationships and providing regular progress reports.
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Encourage organisations to register and participate in the Challenge. This will involve:
contacting potential businesses by phone and in person (sometimes with warm leads, cold
leads will also need to be contacted & engaged); giving presentations; meeting with
relevant staff & selling in the Challenge concept; running media stunts; distributing flyers to
bike shops & co-promoters, on cycle paths & on parked bikes; promotion at local events etc.
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Contact and engage local partner organisations and encourage them to promote the
Challenge externally to their networks.
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Source and manage sponsored incentives and prizes.
Love to Ride is a brand created by Challenge for Change © 2015
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Identify suitable ‘Champions’ within participating organisations, develop effective workings
relations with them and provide on-going support so that they can promote the Challenge
effectively internally and succeed at getting a high number of colleagues participating in the
Challenge.
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Deliver registration packs to Champions at registered organisations before the Challenge
starts and brief all Champions.
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Provide excellent customer service to all participants and workplace Champions.
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Support ‘try-a-bike’ sessions at participating organisations or in central locations to provide
access to bikes and facilitate participant involvement in the Challenge, particularly by new
cyclists.
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Contact and deliver prizes to the Challenge winners.
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Carry out monitoring activities to help evaluate the Challenge e.g. collection of case studies,
monitoring numbers at events.
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Carry out any other duties defined by the Senior Project Manager that may be necessary to
further the aims of the Challenge.
Person Specification
As a Project Manager, you will be a friendly people person who is excellent at building corporate
relationships and capable of presenting and selling the Challenge professionally face to face. An
enthusiastic, quality driven self-starter, you will also have a can-do attitude and a structured
approach to your work at all times. The ideal candidate will have the following skills and experience:
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Excellent interpersonal and communication skills
Strong sales and presentation skills
Strong organisational skills, with a target-orientated approach
Experience in project management and delivery
Dedicated ‘make it happen’ attitude
Effective at developing and maintaining relationships at all levels
Confident to work independently
Knowledge and ability to cycle safely
Knowledge of the region and business sector
IT literate.
Reporting
To the Senior Project Manager at Challenge for Change.
Location
This post is hosted at the offices of Solihull Metropolitan Borough Council. You will have full
support and guidance from the highly experienced Love to Ride project team, based in Bristol. Some
home working from home may be necessary and a flexible approach to various working locations is
essential.
Love to Ride is a brand created by Challenge for Change © 2015
Pay
This position is a fixed term contract over a four-month period from April to July 2015, working for
at least 40 days at 2-3+ days a week for 15 weeks for a fixed fee of £5,000 plus a performance
based bonus of up to £1,000. Full package the equivalent of a £36,400 p.a. pro rata salary.
How to apply
A big part of this role involves engaging people and businesses and selling them on the idea of
taking part in the Challenge. One of the quickest ways that we can assess your suitability for this
role, and one of the quickest ways that you can apply for it, is for you to submit a 60-90 second long
video telling us about yourself, your experience and why you think you would be perfect for the role.
Please also include where you are based and when you can start.
You can upload the video onto YouTube (or similar) or email it to work-with-us@lovetoride.org .
Please submit your video by 10am on Monday 16 March 2015. On receipt of your video we may
require you to fill in a brief application form with details of relevant past experience.
Interviews for shortlisted candidates will be held in Solihull during week commencing 23 March
2015.
The ideal start date is the Monday 6 April 2015, however there is some flexibility here. For any
queries, please contact to work-with-us@lovetoride.net
In Summary
If you think you would be a perfect match for this role and are excited with the prospect of leading
on this programme locally, we hope you enjoy making your video and we look forward to hearing
from you shortly.
Have fun!
The Love to Ride Team
All these details can also be found on our recruitment page:
www.getmorepeoplecycling.com/recruitment
For more information on Love to Ride:
www.lovetoride.org
www.lovetoride.net
Love to Ride is a brand created by Challenge for Change © 2015