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GI RLS’
DAY OUT
M ELBOURNE
September 25 - 27, 2015
Melbourne Exhibition Centre
The Partnership
Girls’ Day Out is presented by two of
Australia’s most successful companies
in their respective fields.
Bauer Media is Australia’s leading
multi-platform magazine company. Publishing
over 60 titles in Australia which sell more
than 67 million copies a year. Their portfolio
includes some of the country’s longest
running and most successful brands including
The Australian Women’s Weekly, Woman’s
Day, DOLLY, Cleo, Cleo Fitness and Good
Health; the brands behind Girls’ Day Out.
Expertise Events organises more than
30 superior trade and consumer shows
each year, positioning them as the leading
Australian independently owned and
managed exhibition group. Their portfolio
extends across a variety of category
sectors and they are market leaders in their
area. Their secret is the total commitment
to create memorable events that stimulate
enthusiasm, inspiration, education and
buying. They connect people in a very
personal way and their focus is to exceed
customers’ expectations.
events
Girls’ Day Out is the opportunity to speak to an empowered female
audience and connect with them through the experienced channel
that Expertise Events can offer.
Interactive
awesomeness
Girls’ Day Out is the ultimate lifestyle festival –
all her needs and interests under one roof.
With four live performance areas, vast product
display areas and a calendar of events and
activities to add to the air of fun and excitement,
there’s ample opportunity for engagement.
From the moment visitors arrive, Girls’ Day Out
will captivate their attention with its spectacular
array of colour, movement and interactivity.
The four hubs are designed to make navigating
the exhibition a breeze:
•
•
•
•
Fashion and Accessories
Beauty, Nutrition and Health
Travel, Lifestyle and Careers
Entertainment, Music and Books
What that means for your brand is immediate
results and feedback from your target market.
From fashion parades to beauty tutorials, travel
inspirations and celebrity meet-and-greets,
there’s opportunity to engage both current and
new customers.
BE THERE, BE SEEN
Build your brand awareness
Interact with a receptive audience
Educate, entertain and demonstrate
ell at the expo and for months
S
to come
Communicate with your target market
Launch new products
Create ongoing sales
Research the market
WE WILL DELIVER
BUT WAIT, THERE’S MORE
cost-effective environment for you
A
to make sales on the spot
Create or raise market awareness
proven formula to help you market
A
and promote products and services
Market test a new product
he ability to generate leads and
T
create a database of customers for
future marketing
he perfect launch platform for new
T
products and services
Thousands of engaged customers
Position or re-position a brand
Research a marketing campaign
Test market awareness and perception
Educate by demonstrating
Connecting with
what women want
It can be a marketer’s challenge to identify the needs, expectations and ambitions of
today’s woman.
She has a hectic lifestyle and limited time and her savvy and inquisitive nature means
she has interest in entertainment, current affairs, travel, beauty, fashion, finance, her
home, health and nutrition.
She craves information, explanation and guidance. She’s highly receptive and
continually looking for new ideas, products and services.
Getting face-to-face time in a like-minded community where she can sample, touch,
hear, taste and smell is a dream come true. Having the opportunity to get up close
with a Cleo bachelor, be part of the DOLLY model search and receive advice from
the fitness experts at Cleo Fitness and the health team from Good Health will ensure
that Girls’ Day Out is a fun and engaging consumer experience.
Cleo, DOLLY and Good Health's Girls’ Day Out is one
of the most innovative marketing opportunities of 2015.
Why a Festival?
Fun, intelligent and always up-to-the-minute, it’s not difficult to see why
Cleo and DOLLY endure as two of Australia’s most well-known young
women’s brands.
As an ever evolving voice for a current generation of young women, they
remain fresh, light-hearted and Aussie in tone; connected and canny in
their interpretation of today’s world and advice on handling life and
relationship issues; and a constant riot of colour, inspiration and advice in
the areas of fashion, beauty and entertainment!
Health and wellbeing is increasingly important for today’s women and the
experts from Good Health and Cleo Fitness will bring added dimensions
of consumer engagement, and the opportunity for brands to tune into the
wellness, health and holistic aspirations of our target market.
Girls’ Day Out will deliver a cross-channel marketing opportunity,
providing both cost-effective sales and scope for promotional activities
amongst a typically hard to reach demographic.
Face-to-face contact and connection with customers is the key
component of this event, which is truly set to influence and build
brand advocacy with visitors.
We bring
the reader
to you
You get the benefit of our promotional relationships
and media partners. With the support of the advertising team
at the Bauer Media Group and Expertise Events, the Cleo,
DOLLY and Good Health's Girls’ Day Out will receive extensive
media coverage. As the event draws closer, a high profile
targeted advertising campaign will be delivered to your
core audience.
HOW?
rint advertising willl appear in the magazines and major
P
metropolitan newspapers, encouraging people to travel to
the event
adio advertising will incorporate key FM stations selected
R
to deliver maximum reach
xtensive social media campaigns will be used to spread the
E
message
dedicated media and PR team will work closely with the
A
Bauer Media Group and Expertise Events to further leverage
our exposure of the event
HOW TO BE
A MUST-SEE
Research shows:
companies that
pre-promote before an
exhibition achieve
better results.
That’s because around 76%
of visitors decide which
exhibitors are on their
must-see list before they
arrive.
Visitors normally have
limited time at an exhibition
and want to maximise their
experience – pre-promotion
can increase traffic to your
stand by around 33%.
We can offer a number
of tools to help increase
your stand traffic and
maximise the results of
your investment.
Power of promotion
Promotional support
you will enjoy as an
exhibitor includes…
FREE promotional flyers
FREE posters for display
REE business listing in the
F
event program with an
option to upgrade
REE opportunity to
F
conduct a stage
demonstration, presentation
or seminar
REE online exposure
F
and links through our
dedicated website at
www.girlsdayout.com.au
AS WELL AS…
committed advertising
A
spend incorporating radio,
newspapers, magazines
and social media
Assistance from our
dedicated public
relations team
News releases distributed to
trade and public media to
help generate exposure
Opportunities for exhibitors
to offer prizes or pre-expo
promotions
All the exhibitors have the
option to receive
complimentary e-cards to
send to VIP customers to
alert them about
participating in the event
PACKAGE INCLUSIONS
– WHAT YOU GET
FIVE EASY STEPS TO
EXHIBITING
To make it easy, stands come
complete as a walk-on
package which includes a
printed panel of your product.
1. Contact – The Girls’ Day
Out team at Expertise Events
– email:
marketing@girlsdayout.com.au
or call: +61 2 9452 7572
To book your space and for
further details on how to
maximise your impact at the
Cleo, DOLLY and Good
Health's Girls' Day Out
contact us now on
02 9452 7572 or
jeanne.truijens@
expertiseevents.com.au
2. Book your stand – Girls’
Day Out has options to cater
for every size of exhibitor.
Contact the sales team today
to discuss and book your
stand options.
3. Promote your presence –
take advantage of the
exclusive sales and marketing
opportunities to attract more
buyers to your stand.
4. Use our free services –
we offer many support services
to enhance your exhibition
experience, including our
monthly free ‘Exhibitips’ email
newsletter and books and
guides to help you plan. Sign
up for ‘Exhibitips’ by visiting
www.expertiseevents.com.au
5. Be part of a unique sales
opportunity – Girls’ Day Out
is the environment in which
to present your products
and services.