1. business and industrial
2. advertising and marketing
3. advertising

V2012
LOCATOR
2012 Sales Kit
The Most Trusted Name In Auto Recycling
For More Than 50 Years.
Rates, Specs & Closing Dates
Odds & Ends
The Locator Magazine .....................................Page 4 Calendars.........................................................Page 2
The Locator's Directory....................................Page 7 Locator Advertisers........................................Page 13
Locator UpFront ...............................................Page 9 Electronic Artwork..........................................Page 14
Locator Online................................................Page 11 General Conditions ........................................Page 15
Who Do You Want To Reach?
800-831-0820
• 521 Main Street • Whiting, IA 51063 • PartsLocator.com • Part-Spot.com
Page 1
V2011v2
2012 Sales Kit
LOCATOR
The Locator’s
Advertising Deadlines for 2012 - By Month
JANUARY
S
1
S
7
S
M
T
11 12
13 14
5
6
7
17
18 19
20 21
12
24
25 26
27 28
19
M
2
T
3
8
9
10
15
16
22
23
Display
FEBRUARY
W
4
T
5
F
6
13
14
UpFront
Coated
20
21
Coated
29
30
26
31
27
Display
28
M
2
T
3
W
4
T
5
9
15
16
F
6
S
7
S
M
T
1
7
8
15
10
11 12
13 14
6
17
18 19
20 21
13
25 26
27 28
20
Coated
22
23
24
Listing
29
30
27
Display
14
UpFront
Coated
21
22
28
29
Closed
JULY
S
1
M
2
T
3
8
9
10
15
16
22
23
17
Coated
24
W
4
Closed
30
Display
T
5
11 12
F
6
W
T
1
F
2
9
10 11
4
5
6
7
8
9 10
15 16
17 18
11
12
13
14 15
16 17
22 23
24 25
18
19
20
21 22
23 24
25
26
28 29
30 31
Listing
29
S
M
T
W
T
F
1
S
2
9 10
11 12
3
4
5
6
7
8
9
16 17
18 19
10
11
12
13 14
15 16
25 26
17
18
19
20 21
22 23
24
25
T
3
23 24
Listing
5
6
7
8
9
19
26
F
3
S
4
S
10 11
2
13
20
24
29 30
Display
4
5
6
7
8
9
10
11
12 13
14 15
23 24
16
17
18
19 20
21 22
30
23
23
30
24
26 27
28 29
19 20
11
12
13
14 15
16 17
24 25
26 27
18
20
21 22
28 29
Listing
Page 2
28 29
Listing
3
17 18
27
26 27
25
S
1
2
26
21 22
F
9 10
25
19 20
T
8
Closed
18
Coated
W
7
Coated
14 15
T
6
19
12 13
M
5
UpFront
11
DECEMBER (Holiday)
4
31
8
23
23
30
28
12 13
30
7
31
27
10 11
29
6
17
S
Listing
5
16
S
3
23
4
24 25
F
2
22
3
22 23
Coated
T
1
21
S
1
21
UpFront
W
16
F
10
T
15
T
9
M
14
29 30
Display
W
17 18
S
9
27 28
Listing
T
15 16
S
6
8
26
M
14
NOVEMBER
F
5
Coated
Closed
Listing
Locator Deadlines
Display
SEPTEMBER (ARA)
13 14
Directory
31
Coated
F
4
30 31
T
2
27 28
7
27
S
5
W
2
W
1
25 26
T
4
Coated
S
3
JUNE
T
12
W
3
Display
T
M
20 21
T
2
28
M
S
18 19
M
1
Display
S
S
7
OCTOBER (SEMA)
S
S
4
AUGUST
Listing
29
8
F
3
MAY
Display
8
T
2
Listing
APRIL (Earth Day)
S
1
W
1
Listing
Display
MARCH
Display
Closed
Coated
25
Listing
www.PartsLocator.com
V2011v2
2012 Sales Kit
LOCATOR
The Locator’s - Advertising Deadlines for 2012 - By Publication
Locator Online
Locator Magazine
Locator UpFront
Locatorʼs Directory
24 / 7
Monthly
Quarterly
Annually
MARCH 2012
MARCH 2012
SPRING 2012
Banners & Logos.......February 22 Coated.......................February 14 Display.......................February 13
Listing ........................February 22 Logos.........................February 13
Display.......................February 27 E-Mail Listing.............February 13
APRIL 2012
APRIL 2012
Banners & Logos ...........March 28 Coated ...........................March 20
Listing ............................March 28
Display ................................April 2
MAY 2012
MAY 2012
Banners & Logos..............April 25 Coated ..............................April 17
Listing ...............................April 25
Display ..............................April 30
JUNE 2012
JUNE 2012
SUMMER 2012
Banners & Logos ..............May 23 Coated...............................May 15 Display...............................May 14
Listing................................May 23
Display...............................May 25
JULY 2012
JULY 2012
Banners & Logos .............June 27 Coated..............................June 19
Listing...............................June 27
Display .............................June 29
AUGUST 2012
AUGUST 2012
Banners & Logos...............July 25 Coated ...............................July 17
Listing ................................July 25
Display...............................July 30
2013 Issue
Display...............................July 13
Inserts................................July 13
Listings ..............................July 13
SEPTEMBER 2012
SEPTEMBER 2012
AUTUMN 2012
Banners & Logos ..........August 29 Coated ..........................August 21 Display ..........................August 20
Listing ...........................August 29 Logos ............................August 20
Display ..........................August 31 E-Mail Listing ................August 20
OCTOBER 2012
OCTOBER 2012
Banners & Logos ...September 26 Coated....................September 18
Listing.....................September 26
Display ..........................October 1
NOVEMBER 2012
NOVEMBER 2012
Banners & Logos ........October 24 Coated ........................October 16
Listing..........................October 24
Display ........................October 29
DECEMBER 2012
DECEMBER 2012
Banners & Logos.....November 26 Coated.....................November 20
Listing ......................November 28
Display.......................December 3
JANUARY 2013
JANUARY 2013
WINTER 2013
Banners & Logos ....December 26 Coated.....................December 18 Display.....................November 16
Listing......................December 26
Display.....................December 31
FEBRUARY 2013
FEBRUARY 2013
Banners & Logos ........January 23 Coated ........................January 15
Listing..........................January 23
Display ........................January 28
Locator Deadlines
Page 3
www.PartsLocator.com
V2012
2012 Sales Kit
LOCATOR
The Locator Magazine
2012 Advertising Rates
1957 - 2012
Coated Stock Inserts
Ad Size
Width” x Height”
12X
9X
Inside Front Cover
7.875 x 10.375✱
$3,133
(sold as an annual, 12X contract)
Inside Back Cover
7.875 x 10.375✱
$3,133
(sold as an annual, 12X contract)
Back Cover
7.875 x 10.375✱
$3,348
(sold as an annual, 12X contract)
Insert
✱
7.875 x 10.375
$2,797
$2,962
$3,132
$3,322
$3,505
Insert (pre-printed)
7.875 x 10.375✱
$1,508
$1,575
$1,651
$1,725
$1,801
Half Page (horizontal)
7.25 x 5
NA
NA
NA
NA
$1,678
Display Ad Online
Any Coated Insert
NA
NA
NA
NA
$20
✱See
6X
3X
1X
page 6 for more details. Dimensions above reflect live area. Add .5 inch to each for trim size or 1 inch for bleeds.
Newsprint
Ad Size
Width” x Height”
12X
9X
6X
3X
1X
Full Page
7.25 x 10
$1,867
$1,977
$2,091
$2,214
$2,340
2/3 Page (vertical)
4.75 x 10
$1,417
$1,503
$1,554
$1,684
$1,778
2/3 Page (horizontal)
7.25 x 6.67
$1,417
$1,503
$1,554
$1,684
$1,778
1/2 Page (vertical)
4.75 x 7.5
$1,076
$1,137
$1,200
$1,278
$1,348
1/2 Page (horizontal)
7.25 x 5
$1,076
$1,137
$1,200
$1,278
$1,348
1/3 Page (vertical)
2.25 x 10
$835
$883
$935
$1,004
$1,044
1/3 Page (horizontal)
7.25 x 3.34
$835
$883
$935
$1,004
$1,044
1/3 Page (square)
4.75 x 5
$835
$883
$935
$1,004
$1,044
1/6 Page (vertical)
2.25 x 5
$499
$530
$561
$596
$626
1/6 Page (horizontal)
4.75 x 2.5
$499
$530
$561
$596
$626
Intro Ad (new advertisers, free color) 2.25 x 1.5
$174
NA
$186
$192
NA
4-Color On Ad
1/6 Page or larger
NA
NA
NA
NA
$100
Display Ad Online
Intro Ad or larger
NA
NA
NA
NA
$20
The Web Pages
Logo Display
$75 each
URL / E-Mail 3-Line Listing
$40 each
Listers Directory
Ad Size
Width” x Height”
12X
9X
6X
3X
1X
WATS Ad
1.75 x 2.125
$125
$130
$134
$137
$141
FAX Ad
1.75 x .75
NA
NA
NA
NA
$38
Additional Listing Line
NA
NA
NA
NA
$10
Bold Listing Line
NA
NA
NA
NA
$10
12X
9X
6X
3X
1X
Yard of the Month (center with color) 3.25 x 6.125
NA
NA
NA
NA
$606
Yard of the Month (small)
NA
NA
NA
NA
$174
Yard of the Month
Ad Size
The Locator Magazine
Width” x Height”
1.5 x 1.75
Page 4
www.PartsLocator.com
V2012
2012 Sales Kit
LOCATOR
Listings
Ad Size
1X
Line Listings (under 300 parts)
$2.15 per line ($43 minimum)
Line Listings (300 - 500 parts)
$2 per line
Line Listings (over 500 parts)
$1.75 per line
Listings In Bold
$20 for all listings
Model Listings
$5 each
Header Ad
$86
Classifieds
Ad Size
Width” x Height”
12X
9X
6X
3X
1X
Double Classified Display
2.25 x 3
$294
$299
$301
$304
$307
Classified Display
2.25 x 1.5
$149
$151
$154
$156
$161
4-Color On Ad
DCD or smaller
NA
NA
NA
NA
$50
Display Ad Online
CD or larger
NA
NA
NA
NA
$20
Classified Listing - For Sale
$.25 per word ($45 minimum)
Classified Listing - Want To Buy
$30 minimum
Blind Classified Listing
$10 extra
Bold Classified Listing
$10 extra
Miscellaneous
Ad Size
Section
1X
Promo Listing
various
ask a Locator sales representative about availability
Mailing List Rental
$150 / thousand
Paid Position Charges
10% of total ad cost
Editorial - Send suggestions to creative@partslocator.com
What’s Happening
Submit news for free exposure (at the discretion of the publication)
Profiles
Submit suggestions for free exposure (at the discretion of the publication)
Calendar of Events
Submit events for inclusion (at the discretion of the publication)
The Locator Magazine - Publication Specifications
Profile
The Locator Magazine is the only guide for locating recycled automotive parts throughout the United States. Every month, automotive
recyclers nationwide turn to The Locator for timely listings of parts available by make, model & year. The most comprehensive publication of
its kind, The Locator includes automotive recyclers from coast to coast.
Circulation
The Locator delivers a total annual readership of more than 60,000 prospects. A monthly circulation of more than 18,500 includes:
• 9,000 copies to dismantlers & advertisers
• 9,000 copies to body shops, garages, insurance companies & car dealers rotated monthly (reaching 50,000 annually)
• 500 copies to subscribers, trade shows & new customers
The Locator Magazine
Page 5
www.PartsLocator.com
V2012
2012 Sales Kit
LOCATOR
Dimensions
Live Area: ............................................................7.875” x 10.375”
Trim Size:..............................................................8.375” x 10.875”
Bleed: .................................................................. 8.875” x 11.375”
Printing
Newsprint: ............................................................Web
Coated Stock: ......................................................Sheet-fed
Binding: ................................................................Saddle Stitch
Live
Trim
Bleed
Color
Four-color process (CMYK) on newsprint or 80-pound gloss book.
Artwork
Copy writing & design services for ads in The Locator are provided free of charge. Electronic artwork may be submitted when following The
Locator’s electronic artwork guidelines (see page 14).
Special Positions
Special positions are available for an additional 10 percent of space rate on a first-come, first-served basis. Special positions include: a
specific page number, location next to a coated insert, location next to monthly features, left- or right-hand page, a specific location on the
page, & guaranteed positions within sections containing specific makes or models.
Copy Regulations
The content of advertisements is subject to publisher's approval. Publisher reserves the right to reject or cancel any ad, insertion order,
space reservation or position commitment at any time.
Cancellations
Return of Materials
All ads will be charged for any cancellations made after published
closing date.
Artwork, photographs & other materials will be returned on
written request only.
Closing Dates
The Locator Magazine is published 12 times each year.
Issue
Coated
Listings
Display
Mailed
Mar 12
Feb 14
Feb 22
Feb 27
Mar 6
Apr 12
Mar 20
Mar 28
Apr 2
Apr 10
May 12
Apr 17
Apr 25
Apr 30
May 8
Jun 12
May 15
May 23
May 25
Jun 5
Jul 12
Jun 19
Jun 27
Jun 29
Jul 10
Aug 12
Jul 17
Jul 25
Jul 30
Aug 7
Sep 12
Aug 21
Aug 29
Aug 31
Sep 11
Oct 12
Sep 18
Sep 26
Oct 1
Oct 9
Nov 12
Oct 16
Oct 24
Oct 29
Nov 9
Dec 12
Nov 20
Nov 28
Dec 3
Dec 11
Jan 13
Dec 18
Dec 26
Dec 31
Jan 9
Feb 13
Jan 15
Jan 23
Jan 28
Feb 5
Mar 13
Feb 12
Feb 20
Feb 25
Mar 5
“The Locator consistently
delivers a quality publication
that I can trust with my
advertising dollars. The Locator
Magazine keeps it fresh and
relevant each month, bringing
news from our industry as well
as the people within it. Any
product, no matter how good, is
only as good as the people who
deliver it. Through the years,
the staff at The Locator has
always delivered.”
Chris DiMarzio Linder's, Inc. Automotive Recyclers,
Worcester, MA
Rates valid through 12-31-2012.
The Locator Magazine
Page 6
www.PartsLocator.com
V2012
2012 Sales Kit
LOCATOR
The Locator’s Directory
Advertising Rates for 2013 Issue
1995 - 2012
Coated Stock / 4-Color
Ad Size
Width” x Height”
Rate
Back Cover
Inside Front Cover
Inside Back Cover
Specialty Yards Insert
Self-Service Yards Insert
Truck Specialists Insert
Salvage Pools & Auctions Insert
Manufacturers & Suppliers Insert
Body Shop Suppliers Insert
Full Page, 4-Color
Half Page, 4-Color (vertical)
Half Page, 4-Color (horizontal)
Display Ad Online
4.75 x 7.75✱
4.75 x 7.75✱
4.75 x 7.75✱
4.75 x 7.75✱
4.75 x 7.75✱
4.75 x 7.75✱
4.75 x 7.75✱
4.75 x 7.75✱
4.75 x 7.75✱
4.75 x 7.5
2.1875 x 7.5
4.75 x 3.5
4-color ads
$2,000
$1,835
$1,835
$1,712
$1,712
$1,712
$1,712
$1,712
$1,712
$1,632
$825
$825
$200
✱See
page 8 for more details. Cover dimensions reflect live area. Add .75 inches to each for trim size or 1.25 inches for bleed.
Display Ads (Black & White or Spot Red)
Ad Size
Width” x Height”
Rate
Full Page
Half Page (vertical)
Half Page (horizontal)
Quarter Page (vertical)
Color, Red
Display Ad Online
4.75 x 7.5
2.1875 x 7.5
4.75 x 3.5
2.1875 x 3.5
(Pantone 201 C)
red / black ads
$1,090
$578
$578
$316
$75
$100
Listings (Black & White)
Ad Type
Size
Rate
Business Listing
Business Listing (with display ad)
Association Listing
Additional Line in Listing
Additional “See My Ad” Line in Listing
Additional Association Logo in Listing
Additional Rebuildable Dealer Logo in Listing
7 Lines
7 Lines
7 Lines
1 Line
1 Line
ARA, ASA, ASPA
$150
$100
$90
$10
$10
$10
$10
Complete Directory
1 Copy of 2012 Issue
$23.80
Rates valid through 10-1-2012.
The Locatorʼs Directory
Page 7
www.PartsLocator.com
V2011v2
2012 Sales Kit
LOCATOR
Locator’s Directory - Publication Specifications
Profile
Annual compilation of the best in several industries: automotive recyclers, truck specialists, rebuildable dealers, self-service yards, salvage
pools & auctions, manufacturers & suppliers & body shop suppliers. If you're involved in the automotive industry, The Locator's Directory is
a must have. Mailed to 9,400 businesses in September, the 2012 issue included more than 1,500 businesses.
Circulation
The Locator's Directory, distributed during the final quarter of the year to 9,400 companies, reaches:
• Auto recyclers
• Body shops
• Car dealerships
• Insurance companies
• Auto services
• Companies who buy & use recycled parts.
Dimensions
Live Area:
4.75” x 7.75”
Trim Size:
5.5” x 8.5”
Bleed:
6” x 9”
Printing
All Sections:..........................................................Sheet-fed
Binding: ................................................................Perfect bound
Live
Trim
Bleed
Color
Black. Red available for $75 extra per ad (Pantone 201 C). Ask about limited four-color options.
Artwork
Copy writing & design services for ads in The Locator are provided free of charge. Electronic artwork may be submitted when following The
Locator’s electronic artwork guidelines (see page 14).
Special Positions
Special positions are available for an additional 10 percent of space rate on a first-come, first-served basis. Many of The Locator's
Directory ads are positioned within a product category and are therefore not eligible for paid positions. Special positions include (when
applicable): a specific page number, location next to a coated insert, left- or right-hand page or a specific location on the page.
Copy Regulations
The content of advertisements is subject to publisher's approval. Publisher reserves the right to reject or cancel any ad, insertion order,
space reservation or position commitment at any time.
Cancellations
All ads will be charged for any cancellations made after published closing date.
Return of Materials
Artwork, photographs & other materials will be returned on written request only.
Closing Dates
The Locator's Directory is published annually.
Display Deadline: ................................................July 13, 2012
Insert Deadline: ....................................................July 13, 2012
Listing Deadline: ..................................................July 13, 2012
Distribution Date:..................................................September 13, 2012
The Locatorʼs Directory
Page 8
“I have been an avid user / advertiser
in The Locator’s Directory for 10 plus
years. I have been amazed by the
breadth and scope of its distribution.
I personally believe businesses and
individuals retain it as a desktop
reference guide.”
Chuck Forney - Auto Heaven Auto
Parts & Bloomington Auto Parts,
Bloomington, IN
www.PartsLocator.com
V2012
2012 Sales Kit
LOCATOR
Locator UpFront
2012 Advertising Rates
1996 - 2012
Covers
Ad Size
Width” x Height”
1X
Package Rate
Inside Front Cover
✱
7.875 x 10.375
$3,070
$1,937
Inside Back Cover
7.875 x 10.375✱
$3,070
$1,937
Full (non-special issues)
7.875 x 10.375✱
$2,740
$1,613
Display Ad Online
Covers
$20
$20
✱See
page 10 for more details. Dimensions above reflect live area. Add .5 inch to each for trim size or 1 inch for bleeds.
Special Advertising Section
Ad Size
Width” x Height”
1X
Package Rate
Full (special issues)
7.25 x 10
$2,740
$1,613
2/3 Page
7.25 x 6.67
$1,940
$1,155
Half Page (horizontal)
7.25 x 5
$1,645
$987
Sixth Page (vertical)
2.25 x 5
$489
$349
1/18th Page
2.25 x 1.5
$146
$117
Display Ad Online
1/18th or Larger
$20
$20
Paid Position Charge
10% of ad cost
The Web Pages
E-Mail Listing
4 Lines
$65
Logo Display
1.924 x .4
$100
Subscriptions (Quarterly)
1-Year, First Class
$24
1 Issue, First Class
$7.75
Editorial - Send suggestions to creative@partslocator.com
Articles
Submit news for free exposure (at the discretion of the publication)
Locator Sales Team
Lori Handke
Locator UpFront
Cindy VanAuken
Page 9
www.PartsLocator.com
V2012
2012 Sales Kit
LOCATOR
Locator UpFront - Publication Specifications
Profile
A quarterly national publication, Locator UpFront exposes the power of automotive recycling - news…tips…profiles…experts. The four-color
glossy magazine, mailed to subscribing auto recyclers, reveals the secrets & success stories of the most influential men & women in the
auto recycling industry.
Circulation
Locator UpFront is distributed to over 500 subscribers quarterly & an additional 2,500 in various marketing venues, including:
• Direct mail to dismantlers, rotated monthly
• Trade Shows
• New Customers
Dimensions
Live Area:
Trim Size:
Bleed:
7.875" x 10.375"
8.375" x 10.875"
8.875” x 11.375”
Printing
Coated Stock: ......................................................Sheet-fed
Binding: ................................................................Saddle Stitch
Color
Live
Trim
Bleed
Four-color process (CMYK) on 80-pound gloss book.
Artwork
Copy writing & design services for ads in The Locator are provided free of charge. Electronic artwork may be submitted when
following The Locator’s electronic artwork guidelines (see page 14).
Special Positions
Special positions are available for an additional 10 percent of space rate on a first-come, first-served basis. Special positions include:
a specific page number, left- / right-hand page or a specific location on the page.
Copy Regulations
The content of advertisements is subject to publisher's approval. Publisher reserves the right to reject or cancel any ad, insertion order,
space reservation or position commitment at any time.
Cancellations
Return of Materials
All ads will be charged for any cancellations made after published
closing date.
Artwork, photographs & other materials will be returned on written
request only.
Closing Dates
Locator UpFront is published four times each year.
Issue
Ads In
Mailed
Spring 2012
Feb 20
Mar 15
Summer 2012
May 14
Jun 4
Autumn 2012
Aug 20
Sep 10
Winter 2013
Nov 16
Dec 10
Spring 2013
Feb 11
Mar 4
“I think the Locator UpFront
publications add a lot of merit,
recognition and pride to our
industry. It’s motivating to pick up
one of your magazines and read
about the accomplishments of your
colleagues or even be inspired by
those you haven’t met yet. While all
of us in this industry get caught up
in the daily battles and changes of
our core business, it is people like you that help us focus on the
positives. As I continue to tell all of those that congratulate me,
‘We have been blessed with a vast amount of role models and
have big shoes to fill for the future of the industry!’”
Kelly Roepke - Y-Yard Auto & Truck, Inc., Effingham, IL
Rates valid through 12-31-2012.
Locator UpFront
Page 10
www.PartsLocator.com
V2012
2012 Sales Kit
LOCATOR
Locator Online
2012 Advertising Rates
1995 - 2012
Banner (1 month)
Width x Height (pixels)
Rates
Extended
Banner Setup (72 dpi)
120 x 90 / 5k maximum
$50
NA
Banner Change (72 dpi)
120 x 90 / 5k maximum
$50
NA
Run-Of-Site Placement
20 character headline
$25
$75
Fixed-Crossword Placement
20 character headline
$75
NA
Search Placement
20 character headline
$75
$75
*Category, Make, Model,
Part Or State
*On Make Only
Page Placement
20 character headline
$75
NA
Position Placement
20 character headline
$75
NA
Width x Height (pixels)
Rates
Logo Setup (72 dpi)
153 x 36 / 5k maximum
$20
Logo Change (72 dpi)
153 x 36 / 5k maximum
$20
1x (1 month)
(in addition to setup rate)
$20
12x (1 year)
(in addition to setup rate)
$220 (1 month free) *quantity discounts available below
Type
Rates
From Locator’s Directory
Free
Logo (1 month)
Listings
Business Listings Transfer
Part-Spot.com Part Search
Rates
Monthly Subscription
Locator Online
$189
Page 11
www.PartsLocator.com
V2012
2012 Sales Kit
LOCATOR
Locator Online - Specifications
Profile
Leading the automotive recycling industry on the Internet. Locator Online was the first industry web site established & has maintained its
presence since 1995. Remodeled & enhanced in 2010, Locator Online features over 1,000 company web pages, 1,000 photo highlights,
2,000 industry stories, 4 million parts, hundreds of rebuildables & more.
Color
RBG color is available.
Artwork
Electronic artwork may be submitted when following The Locator’s electronic artwork guidelines (see page 14).
Copy Regulations
The content of advertisements is subject to publisher's approval. Publisher reserves the right to reject or cancel any ad, space reservation
or position commitment at any time.
Cancellations
Return of Materials
All ads will be charged for any cancellations made after published
closing date.
Artwork, photographs & other materials will be returned on written
request only.
Closing Dates
Locator Online Stats:
Issue
Deadline
Live
Mar 12
Feb 22
Mar 5
Apr 12
Mar 28
Apr 9
May 12
Apr 25
May 7
Jun 12
May 23
Jun 4
Jul 12
Jun 27
Jul 9
Aug 12
Jul 25
Aug 6
Sep 12
Aug 29
Sep 10
Oct 12
Sep 26
Oct 8
Nov 12
Oct 24
Nov 5
Dec 12
Nov 28
Dec 10
Jan 13
Dec 26
Jan 8
Feb 13
Jan 23
Feb 4
Mar 13
Feb 20
Mar 4
Average Monthly Hits:
798,811
Average Monthly Visits:
74,895
Average Monthly Visitors:
38,098
Rates valid through 12-31-2012.
Locator Online
Page 12
www.PartsLocator.com
V2012
2012 Sales Kit
LOCATOR
The Locator
Advertiser List
Auto recyclers, manufacturers & suppliers, salvage pools & auctions and rebuildable dealers from
every state, numerous countries and of all budgets have advertised with The Locator for more than 50
years. Following are just some of the advertisers that put The Locator to work for them:
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AA Auto
AAA Auto Salvage
ABC Auto Parts
Active Truck Sales & Parts, Inc.
Actual Systems
Al-jon Mfg., LLC
Andersen Wrecking Company
Any Kar Auto
Auto Data Direct, Inc.
B & R Auto Wrecking
Bionic Auto Parts & Sales, Inc.
Borkowski Towing & Salvage
Brandywine Automotive Parts Centers
Brown Recycling Mfg., Inc.
Buddy Automotive Innovations LLC
Car World
Car-Part.com
Chuck & Eddie’s Used Auto Parts
Chuck’s Auto Salvage, Inc.
Colorado Auto & Parts
Cotaco Creek Converters, Inc.
County Line Auto Parts
Danny’s Auto Salvage, Inc.
Davis Salvage & Auto Parts, Inc.
Dick’s Auto Salvage
East Coast Auto Salvage, Inc.
Erie Vo-Vo, Inc.
G.J. Sullivan Co.
Gallagher Security Management Systems
Government Liquidation
Hollander, a Solera company
Hub Industrial Supply
Insurance Auto Auctions
Locator Advertiser List
Page 13
International Components Strategies
Iron Ax, Inc.
Kress Auto Wreckers
Leesville Auto
Legend Smelting & Recycling, Inc.
Liberty Auto Salvage, Inc.
Linder’s, Inc. Automotive Recyclers
Linn’s Auto & Equipment Sales
M & P Used Auto Parts, Inc.
Maurer Manufacturing
MCI Cores
Midwest Equipment
Mississippi Truck Dismantlers, Inc.
Mr. Shrinkwrap Protective Services, Inc.
Multimetco, Inc.
Nasco Equipment Company
Nordstrom’s Automotive, Inc.
Northlake Auto Recyclers, Inc.
OverBuilt, Inc.
PartsChannel, Inc.
Phoenix Automotive Cores
Rebuilders Automotive Supply
Reitman Auto Parts
S3 Software Solutions LLC
Salvage Direct, Inc.
Saw Mill Auto Wreckers
Speedway Auto Parts & Wreckers
Stafford’s Auto Parts & Recycling
Supershear, Inc.
The Connection
The Salvage Center, Inc.
Toy’s Scrap & Salvage Corp.
Walt’s Auto, Inc.
www.PartsLocator.com
V2012
2012 Sales Kit
LOCATOR
The Locator
Electronic Artwork
The Locator sends all publications to press electronically, and therefore requires that all customer created ads be sent to
The Locator electronically. Please note the criteria for electronic ads below. If electronic ads do not meet the following criteria, The
Locator may retouch text or artwork.
Ad Setup
Ad Delivery
Ad Layout:
Physical Transport (Compact Disc, DVD):
• Final Format: .eps, .tif, .pdf
• Editable files may be sent in older versions than those
listed here:
Illustrator CS5
InDesign CS5
Photoshop CS5 (not accepted for spot color)
Quark 8
• Ads with spot color (Pantone 201 C) must be sent in with
fonts, editable layout and editable artwork files. If this is
not possible, the ad will be recreated by The Locator.
• Ads sent as word processing documents (Word,
PowerPoint, Publisher, etc.) will be used FPO (for position only). The ad will be recreated by The Locator.
• Check bleeds and live area.
• The Locator requests a PDF composite.
• Provide the name, address, phone number and e-mail of
the person to contact regarding ad questions.
• Media will only be returned upon written request. Please
include a return address.
• Mail to: Attn: [Your Sales Rep]
The Locator
521 Main Street
Whiting, IA 51063
Electronic Transport (E-mail, FTP):
• The Locator requests all ad components and a PDF
composite be bundled into a single compressed file
(.sea, .sit, or .zip)
• Provide the name, address, phone number and e-mail of
the person to contact regarding ad questions.
• E-mail to your sales rep:
Lori Handke: ..............................lori@partslocator.com
Cindy VanAuken: ....................cindy@partslocator.com
Sales Team: ............................sales@partslocator.com
• FTP is available. Contact your sales rep for
further instructions.
Fonts:
• Must be Mac fonts.
• Send Mac fonts or embed all the fonts used in the file.
• Suggestion: When possible, convert black text built of
CMYK to 100 percent K.
• Missing fonts and PC fonts will be changed to a
comparable Mac font.
Images:
• Resolution: 170 dpi minimum (300 dpi recommended).
• Color Mode:
Grayscale – black & white ads; spot color ads
CMYK – four-color ads
RGB – internet ads
Locator Electronic Artwork
Page 14
www.PartsLocator.com
V2012
2012 Sales Kit
LOCATOR
The Locator
General Conditions
1957 - 2012
All advertising is subject to the following conditions:
1. Advertisements are accepted upon the representation that advertiser and its agency have the right to publish the contents thereof. In
consideration of such publication, advertiser and its agency agree to indemnify and hold publisher harmless against any expense or
loss by reason of any claims arising out of publication.
2. The John Holmes Publishing Co. will not be liable for any error in any advertisement published unless proof of such advertisement is
submitted to the advertiser and returned to the office with such error or correction plainly noted in writing. In any event, the John
Holmes Publishing Co. liability should not exceed such a proportion of the entire cost of such advertisement as the space occupied
by the noted error bears to the whole space occupied by such advertisement.
3. Conditions, other than rates, are subject to changes by publisher without notice.
4. All contents of advertisements are subject to publisher's approval. Publisher reserves the right to reject or cancel any advertisement,
insertion order, space reservation or position commitment at any time.
5. Positioning of advertisements is at the discretion of the publisher except where a request for a specific preferred position is
acknowledged by publisher in writing.
6. Publisher shall have no liability for errors in key numbers.
7. Advertisements not received by the Production Department by closing date will not be entitled to revisions or approval by the
advertiser or its agency.
8. Cancellations or changes in orders may not be made by the advertiser or its agency after closing date.
9. All insertion orders are accepted subject to provisions of our current rate card. Rates are subject to change upon notice from the
publisher. Should a change in rates be made, space reserved may be canceled by the advertiser or its agency at the time the
change becomes effective without incurring short-rate charges, provided the advertisements published to the date of cancellation are
consistent with the appropriate frequency or volume rate. Cancellation of space reservations for any other reason in whole or part by
the advertiser will result in an adjustment of the rate (short-rate) based on past and subsequent insertions to reflect actual space
used at the earned frequency or volume rate.
10. Publisher shall not be liable for any costs or damages if, for any reasons, it fails to publish an advertisement.
11. Publisher shall have the right to hold advertiser and / or its advertising agency jointly and severally liable for such moneys as are due
and payable to publisher for advertising which advertiser or its agent ordered and which advertising was published.
12. No conditions other than those set forth in this rate sheet shall be binding on the publisher unless specifically agreed to, in writing, by
the publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions which conflict with
provisions of this rate sheet.
13. Publisher is not liable for delays in delivery and / or non-delivery in the event of Act of God, action by governmental or quasigovernmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes (whether legal or illegal), labor or material shortage,
transportation interruption of any kind, work slowdown, or any condition beyond the control of publisher affecting production or
delivery in any manner.
14. As used in this section entitled "General Conditions," the term "Publisher" shall refer to John Holmes Publishing Co. The term
"advertiser" shall refer to any individual or group advertising with John Holmes Publishing Co.
General Conditions
Page 15
www.PartsLocator.com
V2012
Who Do You
Want To Reach?
Pick Your Audience and Then Call The Locator ...
Weʼll
Hook
You
U p!
Locator
Online
Locator
Magazine
Locator
UpFront
Locator’s
Directory
24 / 7
Monthly
Quarterly
Annually
Auto
Recyclers
✓
✓
✓
✓
Body
Shops
✓
✓
✓
Insurance
Companies
✓
✓
✓
Mechanical
Repair
✓
✓
Rebuildable
Dealers
✓
✓
✓
Salvage
Pools
✓
✓
✓
Suppliers
✓
✓
✓
General
Public
✓
Self-Service
Yards
✓
✓
✓
✓
To reach a more targeted audience, ask about The Locator’s mailing list rental.
We can help you develop a specific target audience based on geographical location,
business type and many other demographics.
Locator Sales Kits Available At www.PartsLocator.com/Locator.Sales.Kit.pdf
LOCATOR
Connecting The Auto Recycling Industry For More Than 50 Years
800-831-0820 • www.PartsLocator.com
Page 16