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TOTALLY DUBLIN
media pack 2015
NOVEMBER 2011 // FREE // totallydublin.ie
Totally Dublin is totally, entirely, completely Dublin –
we’re the city’s most widely-read, highly-distributed
freesheet, dedicated to covering Dublin high and low,
North and South, upside down and inside out. With
unparalleled listings, incisive feature content on all
facets of culture both Irish and international, music,
film, fashion, bar and food reviews, and interviews,
TD has established itself as the go-to guide to our city
in its ten years of existence. We are known for our witheavy writing style and sharp attention to design and for
highlighting the hidden parts of our city.
N
W
A
D of the RED
TOTALLY DUBLIN
NO BORDERS
LOVE CROSSES THE GLOBE IN DUBLIN
TOTALLY DUBLIN
86
200 REasONs TO sTay IN DuBlIN
TallINN
CRaFT BREwERIEs
GaRy FaRRElly
59
With 500 distribution points throughout the city in bars,
restaurants, cinemas, venues, shopping centres, shops,
(and in one case, a tattoo parlour), a dedicated website,
and packed-out monthly events, our influence is farreaching. Totally Dublin is picked up by members of all
Dublin demographics, but we’re particularly popular with
students and professionals from 20 – 40, anybody with
some extra steam to blow off in the city. At last count, our
readership numbers over 150,000 which, when combined
with our essential website gives us by far the highest
influence of any culture guide in the country.
TOTALLY DUBLIN
T
h at’s
12
5
At a Glance
es
si su
as of Jan 20
15
Established
2004
Readership figures
50k
unique views on
average
per month
125-175k
Circulation
twitter
followers
50,000
March
16k
facebook
friends
Monthly publication
10.1k
Newsletter mailouts
500
12k
citywide
pick-up points
cafés
bars
restaurants
cinemas
hotels
shops
shopping centres
entertainment venues
83.7%
Audience
of readers are aged
Interests (out of 18 options)
18-39
45.8%
MUSIC
FILM
TRAVEL
54.2%
FOOD
ARTS
FASHION
Education & Occupation
0
20
40
60
80
100%
Totally Dublin's readers are well educated, working / studying and likely to be high achievers.
have a 3rd level education
post grad degree or equivalent
top entertainment choices
working 66%
students
Live gigs
and festivals
unemployed / not working
0
20
40
60
80
100%
cafe
cinema
restaurant
pub
Content
Totally Dublin
is informed, intelligent and irreverent. It is neither populist nor elitist. It has many moods, but it is at turns discerning, inquisitive and often celebratory of talent within
the city, either indigenous or from those that have come to
find their home here in Dublin. Covering a range of topics
from the city in terms of people, in terms of businesses, in
terms of buildings, in terms of spaces, in terms of politics the whole living, breathing mess of it.
totallydublin.ie
picked up the award for ‘Best On-line Publication in Ireland’ at the
annual Irish Web Awards , 2012. It is the online partner of Totally
Dublin Magazine, housing magazine content as well as some web
specific content. Popular with local Dubliners, those beyond The Pale
looking to keep up with what’s happening, and those planning a trip
to the city.
OTHER PUBLICATIONS
Advertising packages
are available across
multiple titles,
ensuring you get your
message in front of
the widest possible
audience.
TOTALLY DUBLIN
The Dublin Tourist Guide
is a free and independent tourist information
magazine which provides an indispensable
read for visitors, about all the best things to
do while in Dublin. It carries guides for the
four major areas that tourists spend: Where to
Eat, Where to Drink, Where to Shop as well as
What to See and Do, all centred-round a large
city map. Distributed through 200 citywide
hotels, for free.
Totally Stockholm
is the ultimate guide for things to do in the
Swedish capital. With unparalleled listings,
incisive features on all facets of culture both
Swedish and international plus music, film,
fashion, food and drink is the best guide for
people living in or spending time in Stockholm. And it’s completely free.
RATES
Street date
Copy date
2 January
3 February
3 March
7 April
5 May
2 June
2 July
4 August
1 September
6 October
3 November
1 December
16 December
20 January
18 February
24 March
18 April
20 May
18 June
22 July
19 August
23 September
21 October
18 November
Double page spread
€5,290 (per copy: 10.4 cent)
520mm wide x 360mm tall (plus 5mm bleed)
Full page with border
€3,450 (per copy: 6.8 cent)
227mm wide x 335mm tall
Full page with bleed to edge
€3,450 (per copy: 6.8 cent)
260mm wide x 360mm tall (plus 5mm bleed)
Half page (Vertical)
€2,090 (per copy: 4.1 cent)
111mm wide x 335mm tall
Half page (Horizontal)
€2,090 (per copy: 4.1 cent) 227mm wide x 165mm tall
Third page
€1,800 (per copy: 3.5 cent)
72mm wide x 335mm tall
Quarter page
€1,270 (per copy: 2.5 cent)
111mm wide x 165mm tall
Eighth page
€730 (per copy: 1.4 cent) 111mm wide x 80mm tall
Ninth page
€600 (per copy: 1.1 cent)
72mm wide x 108mm tall
WEB RATES
ARTWORK SUBMISSION DETAILS
All artwork must be submitted in CMYK (no spot colours, no RGB), preferably as a pressready PDF, all raster elements to be at a resolution of 300dpi.
Total ink limit for solid colours: 220%
No Word/Publisher/Works/Powerpoint documents, please.
email to: sales@totallydublin.ie
All pages are 4 colour.
All prices exclusive of VAT.
Price per copy approximate only.
For inserts or special one-offs please contact our offices.
ARTWORK DESIGN RATES
Quarter page €30
Half page €40
Full page €50
Photo €40
Partner Page
Partner with totallydublin.ie
Create a page for your business
Add text, 10 photos and a video.
Share the page on your social media channels
Just €400 per year
CONTACT US
Stefan Hallenius
Group CEO
stefan@hkm.ie
(01) 687 0695
087 327 1732
Ian Lamont
Editor
editor@totallydublin.ie
(01) 687 0695
Lauren Kavanagh
Art Director
lauren@hkm.ie
+44 75 989 73866
Aidan Lonergan
Head of Advertising & Partnerships
085 851 9113
al@hkm.ie
60 Merrion Square, Dublin 2
(01) 687 0695