Rate Card - Hlela Funeral Guide

Captive audience – prime marketing opportunity
Our purpose
When attending a memorial service or a funeral service, one reflects on a number of issues ranging
from grief, financial affairs, health, family disputes, the future, what to wear, food, inspiration etc.
These thoughts often highlight shortfalls or areas of concern in our own lives that require attention.
It is for this reason that Hlela Magazine was established, we aim to take leverage on this prime
opportunity to share information that will not only provide solutions for shortfalls, but also spark
dialog and empower communities to stand firm in the face of adversity.
Content
Our production team has an extensive experience in journalism and publication which enables us to
produce quality editorial. In addition to our editorial we have also compiled a product and services
directory which we consider to be a resource that will compel our readers to keep the magazine for
future reference.
Our publication speaks to the middle class who have aspirations for self-empowerment and security.
The topics which we touch on include:
• Professional advice on grief, health and finance
• Inspiration through success stories and motivational speakers
• Profiling key players (businessman, politicians and celebrities
• Trends and lifestyle (food, fashion, books, leisure)
• Social issues pertinent to our communities (e.g. education, relationships, family issues, etc.).
Distribution
We distribute our magazines in and around Gauteng townships to:
• Attendees of memorial service and funeral service
• Service providers in our directory listing
• Stokvel and burial society members
• Reception area of funeral parlours
• Expositions.
*Subscription fee: R100 per annum (4 issues)
Hlela Magazine is owned and published by Hlela Media (Pty) Ltd, a 100% black owned and managed South African
business established in 2012.
PUBLICATION
Size:
Cover:
Content:
Finish:
Circulation:
Estimated readership:
Frequency:
WEBSITE (www.hlelafg.co.za) ADVERT SPACE
165mm x 245mm
150gsm, matt, vanished
• 236px X 480px- R1 500.00 pm
HOME PAGE
90gsm, gloss, vanished
SIDE BANNER (STAGNATE)
Perfect bound, square backed
•
236px X 124px - R300.00 pm
10 000
HOME PAGE
SIDE BANNER (FADE IN 6 sec per minute)
40 000
Quarterly (Jan/Apr/Jul/Oct)
• 440px X 70px – R2 000.00 pm
ADVERTISING RATES (exclude agency fee)
Double Page Spread (IFC)
Double Page Spread (STD)
Outside Back Cover:
Inner Front Cover:
Inner Back Cover:
Full page:
Half page:
Quarter page:
Business card:
Fee (Excl. VAT)
R29 950
R24 950
R22 950
R19 950
R17 950
R14 950
R7 950
R3 950
R950
ALL PAGES
TOP BAR (STAGANTE OR ANIMATED)
•
236px X 300px – R400.00pm
HOME PAGE
SIDE BANNER (FLYER, 12 sec per minute)
NOTE: Only stagnate adverts have the capability of
linking/redirecting clients to another website. Please
note that there is an additional cost of R1000pm for
redirecting clients to other website.
Details for files
•
300Dpi
•
JPG, JPEG, PNG, GIF
•
2MB max
MATERIAL REQUIREMENTS
- Adverts to be supplied in high resolution
MATERIAL SPECIFICATIONS (W x H)
Advert Space
Trim (mm)
Bleed (mm)
Type (mm)
FULL PAGE
165 x 245
185 x 256
145 x 225
- Logo to be supplied in high resolution EPS
DPS
330 x 245
350 x 625
310 x 225
- Visuals to be in high resolution 300dpi min
H/Page
165 x 120
185 x 140
145 x 100
Q/Page
165 x 60
185 x 80
145 x 40
B/Card
65 x 40
85 x 60
N/A
Booking
Material
Distribution
CONTACT US:
Telephone:
(011) 431 0566/7
Email:
marketing@hlelamedia.co.za
Physical address: Suite G5A MISA Centre,
12 Fir Drive, Northcliff Ext 2
Postal Address: PO Box 505, Northriding, 2162
Website:
www.hlelamedia.co.za
JAN – MAR
9 Jan 2015
16 Jan 2015
24 Jan 2015
APR – JUN
13 Mar 2015
20 Mar 2015
27 Mar 2015
JUL – SEP
12 Jun 2015
19 Jun 2015
26 Jun 2015
OCT – DEC
18 Sep 2015
25 Sep 2015
2 Oct 2015
DEADLINES
ISSUE
CMYK PDF files, X-1a:2001 compliant
*Prices subject to change without notification