Opening Ceremonies PowerPoint
High School Business Heroes 2015 Opening Ceremonies February 21, 2015 Agenda Opening Remarks About HSBH 2015 Challenge presented by Duncan Ross, RBG Director of Marketing, Sales & Visitor Experience Competition Overview Phase 1: The Elevator Pitch Helpful Tips Contact Information Questions, comments, concerns? Closing Remarks 2015 Participants – Thank you! About HSBH Established in 2006 at DeGroote to introduce high school students to the exciting world of Business. Mission • To enrich the educational experience of senior high school students in the Greater Toronto and Hamilton Area (GTHA) • To give undergraduate students the chance to develop leadership Our Means • Offer a challenging, competitive and rewarding experience for high school students • Give opportunities to explore and experience postsecondary education • Learning from each other and interacting with professors, students and industry professionals at the DeGroote School of Business. Rewards • Experiential learning in the real world • Prize money for the top three teams and incentives for the school of the winning team The 2015 HSBH Case Challenge Presented by Duncan Ross Director of Marketing, Sales & Visitor Experience What is Royal Botanical Gardens? • Canada’s largest botanical garden on the basis of the size of lands: 1,100 hectares or 11 square km! • Dedicated to connecDng people and nature! • Using experDse in horDculture, conservaDon, science and educaDon, and unique gardens, faciliDes and natural lands, to inspire and nurture peoples’ commitment to the environment. • A self-‐governing charity that owns its own lands and buildings! Page 1 Where is RBG & where did it come from? • Located in both Hamilton and Burlington, centred around Cootes Paradise Marsh • McMaster University is next-‐door neighbor • Started as both a major public park with natural areas, and a scienDfic and educaDonal facility, in 1920s • City of Hamilton Board of Parks Management led the creaDon of RBG through 1930s • Province of Ontario formally created RBG as a charitable organizaDon in 1941 Page 1 Royal Botanical Gardens Nature Sanctuaries Royal Botanical Gardens: 2015 Burlington Escarpment Properties Hendrie/Grindstone Cootes Paradise Formal Gardens Hendrie Park Laking Garden Dundas Rock Garden The Arboretum Hamilton 1 Page 1 0 1 2 3 4 5 Kilomet ers CelebraDng BeauDful Plants & Healthy Lifestyles! • Five major gardens, including themes like Mediterranean plants, large rose and lilac collecDons, medicinal plants, and demos of home gardens to grow your own! • Outdoor acDviDes all year long including gardening for kids, hikes on trails, cra[s, music, food and much more! • Community involvement with special collecDons like orchids • Over 20 km of hiking trails, connecDng nature and the gardens Page 1 ProtecDng Nature Right in the City! • Almost 1,000 hectares of protected nature sanctuaries: Canada’s richest place for biodiversity! • NaDonally recognized habitat for birds, turtles, and endangered plants! • Ecological restoraDon projects since the 1940s protecDng Cootes Paradise Marsh, prairie habitats, savannahs and forests • Research and educaDonal programs on ecosystem management, fighDng invasive species, protecDng endangered species Page 1 Exhibits and Special Events for Everybody! • Annual special winter exhibits like Dinosaurs (2013), Nature’s Ninjas (2014), and Frogs (2015) • Annual fesDvals celebraDng gardens, flowers, and nature • Special events for kids like the Teddy Bears Picnic and The Enchanted Garden Weekend • Hundreds of courses and public programs, from flower arranging to yoga to painDng! Page 1 DEMOGRAPHIC SCOPE Average household income of visitors Less than $50,000 $50,000 - $69,999 5.80% 14.49% 8.70% $70,000 - $89,999 5.80% $90,000 - $124,999 Demographic Info 14.49% $125,000 and above 50.72% No Response Average age of visitors 12 - 18 19 - 29 30 - 39 2.86% 4.29% 20.00% 34.29% 40 - 49 22.86% 50 - 59 15.71% 60 + Page 2 1 Facebook Page 8 1 Twitter Page 6 1 Target Audience Active adults with interests in culture (Aged 25 to 65; average annual household income of $100k from Golden Horseshoe, GTA and surrounding areas over 100km) Young families into healthy, active living and the outdoors (Aged 25 to 45; average annual household income of $80k; from Golden Horseshoe, GTA and surrounding areas over 100km) RBG members (Aged 25 to 80; average annual household income of 100k; from ) Golden Horseshoe Page 14 1 The Challenge Help RBG increase interest and attendance from the youth audience. THANK YOU FOR HELPING RBG! Page 1 The 2015 HSBH Case Challenge Develop a marketing strategy to increase interest and attendance among youth for the RBG Conduct research on the RBG, and gather opinions of fellow students Look into what the RBG has to offer and then market its features to youth Meet The Execs! Competition Overview Events Important Dates Opening Ceremonies – 2015 Challenge February 21, 2015 Revealed Seminar 1: How to Analyze a Marketing February 23, 2015 Case Phase 1: Elevator Pitch Submission Date: February 28, 2015 at 11:59pm Seminar 2: How To Write A Business Report March 2, 2015 Seminar 3: Drop In Session (March Break) March 16, 2014 Events Important Dates Phase 2: Business Plan Report Submission Date: March 20, 2015 at 11:59pm Seminar 4: Presentation Preparation March 23, 2015 Final Presentation PowerPoint Submission Date: March 27, 2015 at 11:59pm April 4, 2015 Closing Ceremonies and Final Presentations PHASE ONE: THE ELEVATOR PITCH Clear, concise explanation of your ideas— should be possible to deliver in the time span of an elevator ride Present a 2-page proposal outlining the key elements of team’s creative business solutions, plan and analysis Mentorship Roles Provide valuable insight due to their past experiences and knowledge Cannot instruct you or teach you entirely new business concepts; but Will help facilitate what you’ve already learned in the classroom (e.g., Marketing Mix, SWOT analysis) Cater approach to your team-specific needs Helpful Tips Edit work together as a group Plan ahead Follow guidelines carefully Do your research Use concepts learned in class Ask your mentors Get feedback Please refer to the HSBH Case and Submission Details packages for more info! (Available on our website under News > Competition Details) 2015 Case Package 2015 Case Submissions Next Event: Seminar 1 Monday, February 23 at 6:00-7:30pm DeGroote School of Business, Hamilton campus—DSB room 505 Professor Ambika Badh, Marketing Professor from DeGroote School of Business More information on Elevator Pitch Bonus Marks Check us out online! HSBH Website: http://hsbh.degroote.mcmaster.ca/ Facebook: High School Business Heroes Twitter: @HSBH_McMaster YouTube: HSBH McMaster Contact Information Your Mentors Contact mentors for their e-mail addresses ☺ Co-Chairs Marysuzan Nguyen & Alexandra Tinebra hsbh@mcmaster.ca Mentorship Coordinator Ceviel Najmi mentorship.hsbh@gmail.com Questions, comments, concerns? The HSBH Team wishes you GOOD LUCK! You are all Business Heroes!
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