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CALIBRE INSIGHTS Food & Drink
1
Food & Drink
Distributed with
on Saturday 16th May 2015
WHAT?
CALIBRE INSIGHTS Food & Drink is one of a series of themed newspaper publications. Our diverse reports portfolio,
with quality newspapers and targeted periodicals, affords companies mass-access to mature, discerning audiences.
In this edition, CALIBRE INSIGHT’s rich content and expert analysis gives readers the confidence to explore and
engage with new food and drink ideas, exotic ingredients and beverages, and the latest in healthy home cooking and
kitchenware. Food & Drink will serve as their essential guide to the culinary world.
SIZES AND RATE CARD
DISTRIBUTION
BERLINER NEWSPAPER FORMAT
THE GUARDIAN SATURDAY 16TH MAY 2015
• Width: 315mm
• Height: 470mm
• Full colour newsprint
• 40 pages saddle-stitched
FULL PAGE COLOUR
262K
• Width: 287mm
• Height: 444mm
• Price: £9,950
Printed with
The Guardian
HALF PAGE COLOUR
• Width: 287mm
• Height: 204mm
• Price: £5,000
250K
QUARTER PAGE COLOUR
• Width: 140mm
• Height: 204mm
• Price: £2,500
Digital editions sent
directly to subscribers
Distributed within
• London • Greater London • Home Counties • Southeast • Norfolk • Suffolk
• West Midlands and Welsh Borderlands • Central and Southern England
sales@calibreinsights.com Tel: 0203 478 6017
CALIBRE INSIGHTS Food & Drink
2
WHY?
“Two thirds of Guardian readers don’t read any other food magazine,
making them a valuable audience, hard to reach elsewhere.”
CALIBRE INSIGHTS offers forward-thinking and robust
analysis for its readers. We understand that when readers
are presented with accurate, reliable information they are
highly suggestible to new purchasing ideas – especially
considering The Guardian readers’ love of the latest food
trends and inspirations.
food & drink trends, health information and consumer
gadgets. Culinarily speaking, they have their finger on
the pulse!
Food & Drink will sit as a whole Berliner-sized newspaper
publication with editorial throughout, interspersed with
relevant commercial features. CALIBRE INSIGHTS are
firm believers in contextual advertising solutions.
With the growth of the ‘foodie’ – those with an ardent
and refined interest in food and drink who actively seek
out new foods, recipes and equipment, – now is the perfect
time to showcase your organisation’s wealth of customer
offerings.
Printed by The Guardian to the highest newsprint
standards, its principle features include, but are not
limited to:
• Health
The Guardian boasts an affluent audience, 85% are
ABC1, and are more than twice as likely to be of the AB
social demographic. The Guardian print reader’s average
household income is £59,764, that is 53% higher than the
UK average. The Guardian readers are also a well-educated
audience, 57% have a degree or doctorate qualification.
foods: New food trends for the health conscious
• An
interview with Michel Roux Jnr: The world famous chef
talks about his life and passions
• A
passion for food & drink: Cook books, recipes, courses,
restaurants and food experiences
SEE PAGE 5 WHY NOT? FOR THE FULL RUNNING ORDER >
They are highly interested in the latest and most unique
demographics
INSIGHTS TOTAL READERSHIP: 855K
READER INCOME: 53% HIGHER THAN UK AVG.
DEGREE EDUCATED OR HIGHER: 57%
GENDER
AGE
SOCIAL GRADE
MALE:
53%
16%
Age 15 - 24
FEMALE:
47%
ABC1: 88%
15%
Age 25 - 34
21%
Age 35 - 44
AB: 63%
19%
Age 45 - 54
16%
Age 55 - 64
A: 10%
13%
Age 65+
0
5
10
15
20
25
sales@calibreinsights.com Tel: 0203 478 6017
CALIBRE INSIGHTS Food & Drink
3
HOW?
ADVERTISEMENT SPECIFICATIONS
DOUBLE PAGE DIMENSIONS
FULL PAGE
HALF PAGE HORIZONTAL
QUARTER PAGE VERTICAL
• Width:
• Width:
• Width:
• Width:
600mm
• Height:
444mm
287mm
• Height:
444mm
287mm
• Height:
204mm
140mm
• Height:
204mm
NAMING FILES
Artwork should be supplied with a colour proof and be clearly labelled as follows:
• CST0714_YOURCOMPANYNAME
DIGITAL FILE SPECIFICATIONS
• Artwork
MUST be supplied in Adobe PDF/X-1a compliant format – JPEGs, EPSs and TIFFs are not accepted
• Image
resolution must be 300dpi
• Logos
should originate from Illustrator vector files
• Line weight
• Ink weight
• Please
must not be less than 1pt
should not exceed 240%
ensure type area is inset 5mm from maximum ad dimensions
• Body text
must be single colour, no less than 7pt in size and should not be compressed
• Reverse-out white
• Fine
or coloured text should be no smaller than 10pt and should not be compressed
serif type faces should not be used
• Files
must be supplied with all fonts embedded, preferably as a subset. True Type fonts should not be used but
exchanged for Postscript fonts (where they exist). If you only have True Type fonts available these need to be
converted to outlines prior to supply.
FILE TRANSFER
Files under 8MB can be sent via email to production@calibreinsights.com
Please contact the Production Department: +44 (0)20 7251 2059 for further information on file transfer if files exceed
8MB
sales@calibreinsights.com Tel: 0203 478 6017
CALIBRE INSIGHTS Food & Drink
4
HOW?
ADVERTORIAL FEATURE REQUIREMENTS
FULL PAGE
• Headline:
10-60 characters
• Main
body copy: 400-800 words
(supplied in a Word .doc file)
• Two box
copy: 10-40 words each including offer flash
(e.g. 25% discount for calibre insights readers)
• Contact
information: website and telephone
number to appear on the advertorial
• Images:
3-5 images
(please see image specifications below)
HALF PAGE
• Headline:
10-60 characters
• Main
body copy: 250-500 words
(supplied in a Word .doc file)
• Box
copy: 10-30 words including offer flash
(e.g. 25% discount for calibre insights readers)
• Contact
information: website and telephone
number to appear on the advertorial
• Images:
2-3 images
(please see image specifications below)
QUARTER PAGE
• Headline:
10-30 characters
• Main
body copy: 150-300 words
(supplied in a Word .doc file)
• Box
copy: 10-20 words including offer flash
(e.g. 25% discount for calibre insights readers)
• Contact
information: website and telephone
number to appear on the advertorial
• Images:
1-2 images
(please see image specifications below)
IMAGE SPECIFICATIONS
• Please
• Use
supply images as high resolution CMYK JPEGs. Images must be 300dpi when placed at full size.
subject to confirmation. Full pages 2-5 used. Half pages and smaller may be just one image.
DESIGN PROCESS
• We will lay out/design your
advertorial and proof back to you.
• You will then have the option of two rounds of corrections before final print approval.
• All advertorials are designed in our house style and may vary depending on images and/or text supplied.
sales@calibreinsights.com Tel: 0203 478 6017
CALIBRE INSIGHTS Food & Drink
5
WHY NOT?
STANDARD RATE CARD
ADVERTORIAL FEATURE RATES
• Double
• Content
• Single
• Half
page spread: £18,950
provided (copy and images) are at
corresponding standard ad size rates plus 10%
full page: £9,950
• Full
production (we do copywriting and design) are
at corresponding standard ad size rates plus 20%
page: £5,000
• Quarter
page: £2,500
PREMIUM POSITION RATE CARD
ADDITIONAL OPTIONS
• Inside
front cover double page spread: £22,950
• Inside
front cover single page (left): £12,950
Please contact us to ask for more details on any of the
below additional services and products available:
• Foreword
• Inside
back cover single page (right): £11,950
• Outside
• Front
single page (right): £11,950
back cover single page: £12,950
cover strip (one sixth page): £5,000
EDITORIAL FEATURES
FOOD FASHION
All the latest and trendiest food
accessories
A TASTE OF TECH
All the latest gadgets for your home
and kitchen
MAGIC INGREDIENTS
The best ingredients, condiments
and produce
• Digital
solus on calibre insights website
• Embedded
HTML ads in digital edition
• Sponsored
editorial
• Full
ad design and creative services
LEAD FEATURE: An interview with Michel Roux Jnr.
IN THE KITCHEN
A complete guide to the most
important room
ALL CATERED FOR
The best venues, functions and
caterers
WINE & SPIRITS
The best wines, spirits and boozy
desserts
HEALTH FOODS
New food trends for the health
conscious
PASSION FOR FOOD & DRINK
Expand your cookery knowledge and
get involved
ALFRESCO DINING
The best BBQs, pizza ovens, and
outdoor dining
calibre insights Food & Drink is published under license by APL Media.
The calibre and calibre insights brands are wholly owned by Hurst Media Company Ltd.
calibre insights Food & Drink is distributed as an independent supplement with The Guardian newspaper group.
All bookings are made subject to our Terms and Conditions of advertising available online:
http://hurstmediacompany.co.uk/tncs/calibre-insights-supplement-ads
CONTACT DETAILS
MEDIA SALES
Unit 310 Highgate Studios,
53-79 Highgate Road,
NW5 1TL
Tel: 0207 253 9909
Tel: 0203 478 6017
Fax: 0203 478 6018
sales@calibreinsights.com
www.aplmedia.co.uk
Company number: 3393234
VAT number: 701391176
PRODUCTION DEPARTMENT
Tel: +44 (0)20 7253 9906
anthony.wright@aplmedia.co.uk