1. travel
2. tourist destinations
3. japan

E-HEALTH TECH SCOUTING IN ASIA
Invitation
7-13 June, 2015
www.investindk.com
www.icdk.um.dk
www.investindk.com
Purpose
E-health tech scouting in Korea and Japan with a strong focus on creating
valuable connections, business cases and access to knowledge and
research.
Through the visit the participants will:
• Meet potential business development partners
• Get a better understanding of R&D activities in the market
• Pitch Danish competences to potential investors
• Receive a final group report after the visit
Organizers
Innovation Centre Denmark
Invest in Denmark
Participants
SMEs
GTS institutes
Universities
Hospitals
Science parks
Participation fee
DKK 23,625 for SMEs
DKK 47,250 for companies and/or organizations not eligible for the Trade
Council SME subsidiary
Deadline for signing up
Friday 1 May 2015.
WHAT DO YOU GET?
The tour consists of three phases
1. A breakfast meeting at the Ministry of Foreign Affairs of Denmark which
prepares the group for the visit. Our representations in Seoul and Tokyo
will participate via video conference. After registration,participants are
asked to provide (in English):
•
•
•
•
•
福
A short business description
A short CV
A short product / technology description
A brief description of the customer / partner profile
Logo and photos
2. During the visit participants will have ample opportunity to witness and
get an idea of the market, in terms of:
a) Japan and Korea’s high technology level and ICT penetration
and adaptability
b) State-of the-art hospital systems and care-taking facilities
c) Direct dialogue with potential partners, business and R&D
d) Access to local network, i.e. R&D & Innovation units in
companies, governmental research institutions, universities,
hospitals, contract research organizations, etc.
3. After returning to Denmark Innovation Centre Denmark and Invest in
Denmark will host a debriefing event for the participating companies,
where we evaluate and assess interest in follow-up activities, either
individually or for the network as such.
In summary you get
• A kick-off or boosting of the R&D potential in Korea and Japan
• Information and knowledge of the Korean and Japanese E-health
market, business culture and regulations
• Introduction to the eco-system
• Individual meetings and networking with potential partners
• Access to international knowledge and research
• Contact with Korean and Japanese policy makers from both private
and public companies
• Network and exchange of experience with other Danish e-health
companies wishing to enter the Korean and Japanese market.
Expenses
DKK 23,625 per SME (less than 250 employees and not exceeding DKK
375m in annual turnover)
For further information about Innovation Centre Denmark’s subsidies for
SMEs please see our Science and Technology Scouting Program.
Companies and/or organizations not eligible for the Trade Council SME
subsidiary are more than welcome to participate at a non-subsidized fee
of DKK 47,250.
Travel, accommodation and transportation expenses are not included in
the price. The embassies will organize this at an additional cost.
Please be informed that participants must arrange their own flights from
Denmark to Korea and from Japan to Denmark. A proposal for travel
itinerary will be prepared by the embassies.
For further information and registration, please contact
Joohuyn Lee
Innovation Officer, Seoul
E-mail: joolee@um.dk
Phone: +82 10 4268 9992
Maria Skou
Head of Innovation Centre Denmark, Seoul
E-mail: marisk@um.dk
Phone: +82 10 2845 4187
Yumi Murakami
Senior Innovation Officerm Tokyo
E-mail: yummur@um.dk
Phone: +81 80 9175 1264
TENTATIVE PROGRAM
Time
Agenda
Participants
Sunday, 7 June
Arrival to Incheon Airport, Seoul
Delegation
Monday, 8 June
Introduction to Korean business culture and Intellectual property rights
Delegation, embassy staff,
Hosted by the embassy and IPR expert
Introduction to Korean healthcare system and e-health initiatives
Delegation, embassy staff,
Hosted by KHIDI (The Korea Health
Industry Development Institute)(TBC)
Sight visit to Bundang SNU Hospital
Delegation, embassy staff,
•
Hosted by Bundang SNU Hospital
(TBC)
Bundang SNU Hospital is well equipped with health-IT and
apps/ICT systems Aconsortium of Bundang SNU Hospital and
two Korean companies is developing/exporting HIS(Hospital
Information System)
Workshop
Delegation, embassy staff,
•
Status and prospects of Health IT in Korea
•
Danish-Korean R&D collaboration opportunities
Host: Dr. Hee HWANG, CIO of
Bundang SNU Hospital (TBC)
Professors and company
representatives
Additional individual meetings, arranged as per request
TENTATIVE PROGRAM
Time
Agenda
Participants
Tuesday, 9 June
E-Health Seminar: focusing on R&D cooperation, technology codevelopment and investment opportunities.
1.
Presentations by DK companies and selected Korean
counterparts.
2.
Q&A
3.
E-health in Denmark: visions and possibilities
4.
Break-out session with Match-making
5.
Wrap-up
Selected Korean SMEs
and conglomerates:
SK Telecom/
Samsung Electronics/
Samsung Medison (TBC)
Informal dinner with delegation + selected Korean companies
TBD
Wednesday, 10 June
AM
Departure for Japan
Arrival to Japan
Delegation
PM
Understanding Japanese eHealth strategy:
Meeting with Key Opinion Leader in eHealth industry
Delegation, Embassy staff
Chairperson: TBD
Thursday, 11 June
AM
Meeting with leading enterprises 2 meetings from following categories
Category-1 eHealth platform using big data: Toshiba, Hitachi, Fujitsu,
NTT Data, NEC
Category-2 Telemedicine and eHealth device: Toshiba, Hitachi, Fujitsu,
NTT DoCoMo, Sony, Irimoto medical
Category-3 Wireless health information device: Toshiba, EPSON,
Omron, Sony
Delegation, embassy staff,
Experts from companies on left
PM
Meeting with leading enterprises 2 meetings from following categories
Category-1 eHealth platform using big data: Toshiba, Hitachi, Fujitsu,
NTT Data, NEC
Category-2 Telemedicine and eHealth device: Toshiba, Hitachi, Fujitsu,
NTT DoCoMo, Sony, Irimoto medical
Category-3 Wireless health information device: Toshiba, EPSON,
Omron, Sony
Delegation, embassy staff,
Experts from companies on left
TENTATIVE PROGRAM
Time
Agenda
Participants
Friday, 12 June
AM
Meetings from following categories:
•
•
•
•
PM
Meetings from following categories:
•
•
•
•
Evening
Study group for Flexible Medical IT/Bio-Harmonized
Electronics project
The institute of Electronics, Information and communication
Engineers
Japan Healthcare IT Initiative
Japan Association for Medical Informatics
Study group for Flexible Medical IT/Bio-Harmonized
Electronics project
The institute of Electronics, Information and communication
Engineers
Japan Healthcare IT Initiative
Japan Association for Medical Informatics
Dinner with specialists/clients
Delegation, embassy staff,
Experts from one of the institutions on
left
Delegation, embassy staff,
Experts from one of the institutions on
left
TBD
Saturday, 13 June
AM
Departure from Narita Airport, Tokyo or one extra day in Japan for
additional individual meetings
Delegation
BACKGROUND INFORMATION
E-HEALTH IN KOREA
The healthcare industry integrated with ICT is becoming the core
industry in Korea as the country tries to respond to social changes like
aging population, change of healthcare trends from treatment to
prevention, and digitalization. The Korean government and companies
actively invest in different sectors of the industry, and the necessary
ICT infrastructures are well established. Also, one of the major
regulatory issues, that previously hindered some sectors of e-health
from developing further, is about to be solved. Therefore, the overall
e-health industry in Korea will even speed up its development.
Interesting sectors
• Telemedicine
Regulatory hurdles that prohibited the practice of telemedicine are
being removed. With active support from the government, Korean
companies and hospitals will accelerate their R&D activities for
telemedicine installation.
• Health Big Data
Great potential of utilizing/analysing big data exists in the healthcare
field as Korea’s public health institutes have accumulated Koreans’
medical records.
• Health Apps & Wearable Devices
With a growing potential in wearable devices and applications,
different players varying from telecommunication and electronics
companies to hospitals show interest in entering the market.
• Smart Hospitals
Many major hospitals like Asan hospitals and Samsung Medical
Centre have implemented EMR and PACS. Among them, Bundang
SNU Hospital is one of the few completely paperless hospitals in the
Asia Pacific.
Why Korea?
• High public demand for better quality of healthcare services.
• Korea needs solutions for social issues such as ageing population
and increasing medical expenses
• Government-driven policies for e-health industry
• Highly developed ICT infrastructure necessary to underpin the
development of e-health technologies.
• Public support of state-of-the-art technology including advanced ehealth services.
BACKGROUND INFORMATION
E-HEALTH IN JAPAN
Due to expanding medical costs and an aging population, the
Japanese government has a strong strategic focus on healthcare.
Large number of industries including ICT companies have actively
invested in the area and have already achieved certain positive
outcomes. The success stories include Hitachi’s Lifestyle disease
prevalence and Medical expense prediction program and Fujifilm’s
Cancer diagnostics accuracy improving system and devices”. The
public sector is also strongly supporting the policy by enforcing its
Data Health Project to all existing Health Insurance Societies.
Interesting sectors
• Telemedicine: Fusion of Distinct Element Technology and
application, service process and platform designing.
Despite having the innovative technologies, Japanese industries are
struggling to deploy their solutions due to regulation barriers. This
makes trials in Denmark an excellent solution to many Japanese
companies.
• Bioinformatics and platform for integration of Medical
information/Sensor technologies/ Robotics for Preventive medicine,
Rehabilitation and Welfare.
Numerous collaboration possibilities unifying JP technologies and DK.
Providing platform for Big data analysis and experience on health data
handling such as in Sundhed. Application opportunities to a niche
area not existing in Japan are also attractive for Japanese players.
• Sports performance and health maintenance by wearable devices
Already competitive market but still numerous unique technologies
have not been introduced outside Japan. Danish strength in designdriven product development can add high value to Japanese
technologies pushing up to be the leader on the market.
Why Japan?
• Very close and extensive Industry/Government/Academiacollaboration from fundamental research to commercialization
• Fusion of cutting-edge technology and innovative ideas (possibility
of sophisticated collaboration between biotechnology, genome,
regenerative medicine, welfare etc. with medical devices,
informatics, robotics)
• Powerful academia/industry clusters; Kobe, Kyoto, Osaka,
Kawasaki etc.
• Strong relationship with other Asian countries; ODA and hospital
projects, which means collaboration with Japan is a gateway to
Asia. Furthermore, Japans economy is ranked 3rd in the world.