1. art and entertainment
2. shows and events
3. fair

Meet
Where the
Continents
Meet
ONE COMPANY,
TWO EXHIBITIONS,
A NATIONAL MAGAZINE
TOTAL LOCAL AGENT SUPPORT,
THE IEFT GROUP COVERS ALL
YOUR NEEDS IN TURKEY.
JUST BRING YOURSELF,
IEFT WILL TAKE CARE OF THE REST !
Visit IEFT
booth #1639 for
the Turkish
Reception
on Thursday,
1pm - 3pm
International Education Partners
Register for
the IEFT fairs
at Nafsa and
get %15
discount
ISTANBUL - ANKARA - IZMIR
ADANA - BURSA - ESKISEHIR - ANTALYA
Member Of
GROUP
National Sponsors
www.ieft.net - www.ieft.com.tr
info@ieft.net
+ 90 0 212 244 42 13
Discover the Turkish Market
at the Most Important
Education Exhibitionsççççç
ieft-fairs-turkey
FALL 2014 - SPRING 2015 - FALL 2015
MBA &
GRADUATE
Seminars
l
ia
c
o
S
r
u
O
n
o
y
a
d
o
T
s
U
Follow
Network
I
Congsrtanbul
ess Cen
ter
Istanb
Asian ul
Side
A kar
Sheran
ton Hao
tel
Iz
Hiltonmir
Hotel
Istanb
u
Tour l
Ephesu
Tour s
www.ieft.net - www.ieft.com.tr
ieft-fa
irs-tur
key
www.ieft.net - www.ieft.com.tr
t
u
o
b
A
IEFT
IEFT was founded in 2001 as an organization committed to bringing
quality education providers together with motivated students and
their families.
IEFT is the leading student recruitment fair in Turkey, welcoming nearly 20,000 Turkish students to each
of our semi-annual fairs. Throughout the past 14 years, IEFT has grown to become the largest education
exhibition in both Turkey and the Middle-East, with universities from more than 35 countries attending every
year. IEFT focuses solely on the Turkish Market, and therefore has built a reputation with students throughout
the country, through strong marketing and promotion of the IEFT events. They have proven to be successful
excellent relationships with local high schools, universities, language schools and Turkish educational agents.
n
o
i
t
i
b
i
Exh
s
c
i
t
s
i
t
Sta
IEFT Exhibition Statistics
We are happy to welcome over 300 exhibitors representing around 170 institutions from 35 different countries
to the each of our fairs. Thank you in advance for supporting the Turkish market and participating in our
exhibition. Your involvement not only contributes to the success of the event, but also helps us to maintain our
position as the largest international education exhibition in the region.
Please find the statistics for each fair below including the participants and exhibitors per city, number of
student visitors per city, visitor age groups, which programs students are interested in, visitor education profile,
visitor subjects of interest, and which countries students are looking into.
Why do over 300 schools choose IEFT every year?
•
•
•
•
•
•
•
Professional booth-style exhibition
Quality visitor profile
Opportunity to advertise in IEFT Study Abroad Magazine
Online Promotion of your school at ieft.com.tr
Country-specific villages
Targeted Promotions
30-minute seminar slots for each school
•
•
•
•
•
•
•
Full Agent support
High school and University visits
Cost-Effective
Multiple exposure for participants
Truly international event
Friendly and flexible team
Wonderful social activities
Exhibitor Statistics
General Summary
Participants
320
Cities Visited
5
Countries
Represented
35
Seminars
120
We hope to see you here in Turkey !
All the best,
IEFT Team
IEFT O
rganiz
ers
Exhibitor Breakdown
Total Exhibitors
185
Higher Education
125
Language
30
Visitor Attendance
Exhibitor Numbers
Per City
Istanbul European
Side
170
1000
Adana
800
Ankara
3000
Istanbul Asian Side
75
Izmir
2500
Ankara
95
Istanbul European Side
9000
Istanbul Asian Side
1500
Bursa
800
Antalya
900
Government
5
Izmir
90
Educational
Group
10
Eskişehir
25
Adana
30
Agent
10
Bursa
30
Other
5
Antalya
25
Visitor Age Groups
IEFT T
eam
Eskişehir
Visitor Areas of Interest
University PreparaƟon
12 and under
Undergraduate
13-17
Summer School
35+
Language Program
Other
Internship, WAT, WAS
25-34
High School
Graduate
18-24
CerƟĮcate
0%
10%
20%
30%
40%
50%
60%
0%
10%
An excellent event, well organized with very welcoming staff. Boat cruise was wonderful. Thank you.
I was pleased by the amount of students many spoke English I will recommend returning next year.
Gareth Collier - TAUNTON SCHOOL, UK
Barbara Heissenbuttel - Fairleigh Dickinson University, USA
20%
30%
40%
50%
n
o
i
t
i
b
i
Exh
s
c
i
t
s
i
t
Sta
Why IEFT Fairs in Turkey?
IEFT Exhibition Statistics
Visitor Countries of Interest
Booth Style Fair
Visitor Education Profile
IEFT Fairs provide participants with professional booth style stands
(5m2 or 10m2) on the Istanbul European side. This area allows you to
hang posters, open banners and roll-ups, and have a more comfortable
and professional area in which you can speak to potential students.
USA
Doctorate Student
Ukraine
UK
Why
Join
IEFT
Sampl
e of Pa
villion
Primary School Student
The Netherlands
Switzerland
Associate Degree Student
Sweden
Spain
Master Student
Russia
Romania
Targeted Promotions
High School Student
Poland
Other
Because the IEFT Team has a lot of experience in International
Education Marketing in Turkey, the team organizes the marketing
of each IEFT event very carefully, and to a very specifically targeted
audience by creating a new marketing plan for each event. We are very
careful to bring a large number of highly qualified students to our fairs.
University Student
New Zealand
0%
Malta
10%
20%
30%
40%
50%
Malaysia
Lithuania
Visitor Subjects of Interest
Italy
Ireland
Tourism
Greece
HumaniƟes
Architecture, Civil Engineering, Urban Planning
Germany
Law
France
Quality of Visitors
Computer and Math
Estonia
CommunicaƟon
China
Fine Arts and Design
Canada
Medicine
Bulgaria
Agriculture and Environment
Social Sciences
Austria
Engineering
Australia
Business and Related Areas
0%
10%
20%
30%
40%
50%
60%
70%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
Each IEFT Fair Tour is visited by around 20,000 students and their
parents. The students are from very respected universities and high
schools of Turkey. Also, because the events are hosted in the business and educational centers of each city we visit, IEFT Fairs are also
visited by a number of young and experienced professionals looking
for education opportunities abroad.
While we endeavour to collect information on each visitor coming to the venues, we are not always able to do
so. This can occur when visitors arrive in groups and/or with their families. To insist they all fill out a form slows
the registration process and also makes the visitors uncomfortable, which we respect. Additionally, some forms
are incomplete or illegible which makes us unable to include them in our data. Please keep in mind that the following numbers may contain an error factor but have been calculated as accurately as possible.
Truly International
IEFT events host participating institutions from all around the world,
with more than 30 countries represent at each of our events. Stands
are organized by country into specific “villages”, so that students
are more likely to find their area of interest.
The best impressions and feelings that could be on a business trip.
Staff was really friendly and attentive great customer service and organization.
Darius Ivoska – International School of Law and Business, Lithuania
Valeriana Daily - Full Sale University, USA
Why
Join
IEFT
Just
Bring
f
l
e
s
r
u
Yo
Professional, Friendly, Flexible
Our IEFT team is always with you during the event to help you with
any needs that you may have, including issues with stands, printing
materials, materials transportation, hotel and flight arrangements,
social activities, and anything you might need! We are always ready
to help you with anything you need here in Turkey.
Just Bring Yourself,
IEFT Will Take Care of the Rest!
Cost-Effective
IEFT fairs are priced fairly and offer maximum value for marketing
budget. When you compared with other fairs, IEFT is an excellent
value. It has around 20,000 visitors and the fair hours are longer,
allowing each school to have ample opportunities to meet more
motivated students than any other fair in Turkey.
Value for Money
Standard participation fees include: Standard booth in Istanbul and standard tables
in other cities, chairs and whiteboard backdrop, attendance for two registered
participants, open buffet lunches and refreshement on all exhibition days, free profile
in fair guide, free 25-minute seminar time in Istanbul, Ankara and Izmir venues, profile
on IEFT student website, inter-city transportation of school materials, airport and hotel
transfer for IEFT group, intercity flights and coach trips, reduced rates at five-star venue
hotels, special cultural excursions, and personalized and prompt service before, during
and after the exhibitions.
Market Assistance and Additional Services
Unbiased and knowledgeable help is offered for marketing
and promoting in Turkey. The IEFT team has a long history of
marketing experience in Turkey as well as relationships with the
Turkish Agents attending the fairs. We both are ready to assist
you in Turkey.
Print your materials , carry them to each venue and organise your stand
You can print brochures, roll-up banners, stand back-drops and other promotional materials here in Turkey
and keep your participation cost as low as possible.
Rather than dealing with shipping and customs costs you may encounter for printing and sending from your
home country, we’re happy to print any materials that you may need during our fairs here in Turkey. Simply
send us by email the materials you need and we’ll print and deliver them to you at your booth during the IEFT
Fairs in each city, so you do not have to carry anything with you.
Country Villages or Pavilions
There are around 170 institutions attending each IEFT Fair from 35 different countries. We therefore organize
different country villages or zones for more effective promotion of each country or region. These include
a British University Village, an American Education Village, an Australian Education Village and Canadian,
German, French, Dutch, Irish, Lithuanian, Malaysian Villages and... etc. villages.
What Type of Schools and Institutes can attend
the IEFT Fairs?
The Schools and Institutes offering
• Undergraduate and Graduate programs
• Foundation and University Access Programs
• 2 Years Community Colleges and TAFE institutes
• Language Courses
• Summer Schools and Camp Programs
• High Schools
• GMAT, SAT, GRE, IELTS, TOEFL preparation
• Executive Programs
• Pre-masters/pre-MBA
I am very happy with IEFT and thank you.
Very well organized, happy with the traffic, pleasant staff.
Michele Raimondo - University of Hertfordshire, UK
Matt Bazely - Western University, Canada
•
•
•
•
•
•
•
•
Certificate and diploma programs
Internship and Co-Op Programs
Exchange Programs
Scholarship Offices
Countries Educational Attaches and Promotion Offices
Embassies and Consulates
Organisations offering Language and aptitute tests
Educational Agents
The
s
e
u
n
e
V
We select five-star venues for IEFT Fairs at the centers of the cities we visit. Please see below more specific
information regarding the venues that we have chosen for the IEFT events.
Istanbul Congress Center
Istanbul Congress Center is the biggest convention center in Turkey. It aims to be
the center for conventions and events in any scale, with different sized multipurpose
meeting rooms, fair and exhibition areas, besides its 3700-person capacity auditorium.
ICC is a cultural and artistic meeting point due to its central location in Istanbul.
s
r
a
n
i
Sem g
Durin
s
r
i
a
F
the
IEFT organizes the largest education fairs in Turkey, occuring semi-annually during the Spring and Fall.
Along with having the opportunity to meet students and their families face-to-face at your stand, we
also give institutions the chance to do 25-minute presentations to larger groups of interested students.
Seminars are advertised during the fair, and attended by students who have expressed particular interest
in the institution presenting.
Seminars are offered free of charge for all registered participants and available on a first-come, first-serve basis. Embassies, consulates
and education associations regularly present seminars at our exhibitions upon invitation from IEFT. This serves to address themes not
covered by exhibitors and bring heightened exposure to a country or visa procedure. The mix of exhibitor’s seminars and general
presentations makes the Seminar Program an important element of the fair.
At IEFT, we distribute to all visitors the seminars program, letting them know exactly when and where to find their desired presentations.
Generally, between 20-50 students attend each seminar based on their interest in the institution or country being presented. The
seminar topics can be about a particular school program, country, or other topics of their choice.
We believe IEFT Seminars are an excellent way to reach a larger audience and increase both the interest and visibility of your institution.
Istanbul Asian Side By Hotel
The European side has around 10 million people whilst the Asian side has around 6
million. The Asian side, which used to be more of a residential area, has, over the last
decade, become very industrial and a trade hub as well. The Asian side is also very
close to one of the most important cities in Turkey, Kocaeli. Our venue is a five-star
hotel and will accommodate around 70 institutions for IEFT Istanbul Asian side fair.
Seminars are offered free-of-charge to institutions who attend at least one city of the IEFT fair tour. We provide the institutions
with:
• Seminar rooms which are able to accommodate around 20-50 people
• IEFT staff assistance and translation service throughout the seminars
• Exclusive promotion of individual seminars
Example for the seminar schedule from the last IEFT fair
Ankara Sheraton Hotel Convention Center
The capital city of Turkey Ankara is the second largest city with a population of some five
million people. This is the centre of governmental and diplomatic affairs, as well as the
home to the Atatürk Mausoleum; the impressive structure that houses Atatürk’s tomb, as
well as an extensive museum relating to the Republic of Turkey – past, present and future.
TIME
PRESENTER
COUNTRY
SEMINAR TOPIC
12:30 - 12:55
Study in Estonia
Estonia
Study in Estonia – beginning a beautiful friendship
13:00 - 13:25
Danish Business Academies
Denmark
Study in Denmark
13:30 - 13:55
Anglia Ruskin University, Cambridge & Chelmsford
UK
Postgraduate study at Anglia Ruskin University in Cambridge
14:00 - 14:25
Full Sail University
USA
Career in the Entertainment, Media and the Arts.
14:30 - 14:55
The University of British Columbia
Canada
UBC Vantage College: Your starting point at the University of British
Columbia
Izmir Hilton Hotel
15:00 - 14:25
Brooks Institute
USA
Study Film, Photography, Graphic Design USA
This beautiful port city is situated on the Aegean Coast, and is the third
largest city in Turkey, with around four million inhabitants. One of the
main industries here is tourism, and it is a popular weekend and holiday
resort for those working and living in surrounding cities, as well as for visitors from around the world.
15:30 - 15:55
University of San Francisco - School of Management
USA
Learn about the University of San Francisco’s School of Management
grandwate programs
16:00 - 16:25
Study in Lithuania
Lithuania
Study in Lithuania: a pathway to your career in Europe
16:30 - 16:55
University of Salford
UK
Study in the UK
17:00 - 17:25
Universitat Konstanz
Germany
Universitat Konstanz - an excellent place to study
The fair was very well run, and attendance and design, nice job.
Gail Fisher - Brooks Institute, USA
Thanks once again for another perfectly organized and fun fair! It was great to be back in Turkey
and talk to a considerable number of qualified students, enjoy the perfect weather, tasty food, and
good company. We shall return!
Nevenka Grceva KAUST / Institute of International Education (IIE)
l
a
i
c
o
S
s
e
i
t
i
v
i
Act
In addition to our recruitment fairs, IEFT also arranges a number of exciting social activities throughout
the fair tour so that participants have the opportunity to experience the beauty and cultural history of
Turkey. Please check below for details about our wonderful events!
l
a
i
c
o
S
s
e
i
t
i
v
i
Act
Ephesus Tour
Enjoy a thrilling tour of the classical city of Ephesus where we will visit the largest and best preserved
collection of monuments on the Eastern Mediterranean and see one of the seven wonders of the
ancient world!
Istanbul Tour
Join a professionally guided tour of one of the most amazing cities in the world. The tour takes you to not-to-be missed Istanbul sites.
VISIT
• Ayasofia Museum
• Topkapi Palace
• Sultanahmet Mosque
• Hippodrome
• German Fountain
• Kapalicarsi Bazaar
Adana Kebap Dinner
The city of Adana is world-renowned as Turkey’s centre of grilling kebabs. Enjoy a mouth-watering
dinner during your stay in Adana and experience the region’s traditional cuisine.
Bosphorus Boat Cruise and Dinner
Join us on a four-hour cruise and dinner along the magnificent Bosphorus and enjoy an incomparable
view of both the European and Asian sides of Istanbul. The evening begins with cocktail drinks on the
upper deck of the boat (weather permitting) and progresses to a full Turkish dinner with music, dance
and socializing with friends new and old!
Bursa Turkish Thermal Bath & Famous Iskender Kebab
Discover Bursa’s two famous key features, its ancient thermal baths, hamam, and celebrated
Iskender Kebab. Mt. Olympus has been the source of Bursa’s mineral-rich hot spring baths since
Roman times for therapeutic purposes.
Izmir Boardwalk Dinner
All IEFT registered participants are invited to join us in Izmir for dinner. On Izmir’s boardwalk. IEFT
will offer a traditional Turkish fish dinner in a restaurant overlooking the beautiful seaside.
Ankara Reception
All IEFT registered participants are invited to join us for this special networking event that gives you an
opportunity to catch up with old acquaintances, meet new colleagues, make professional connections
and meet leading Turkish agents. Drinks and appetizers are compliments of IEFT.
Thank you!! My staff returned with great impressions.
Neringa Narbutiene - Study in Lithuania
Great Job IEFT!
Good turnout of students. Thanks for everything!!!
Charlie Taylor - Brunel University, UK
y
r
t
n
u
Co
r
o
s
e
g
Villa ns
o
i
l
i
v
a
P
R
EACH TURKISH
STUDENTS THROUGH
IEFT STUDY ABROAD
MAGAZINE
There are around 170 institutions attending each IEFT Fair from 35 different countries. We therefore organize different
country villages or zones for more effective promotion of each country or region. These include a British University
Village under The British Education Fairs of Turkey, The American Education Village under The American Education Fairs of
Turkey, European Education Village under The European Education Fairs of Turkey. We also work closely with The Canadian
Consulate for Canada Education Village, DAAD for German Education Village, Campus France for French Education Village.
We did set up pavilions and villages for Dutch, Irish, Lithuanian, Swedish, Malaysian... etc. groups as well.
The IEFT Study Abroad Magazine provides an excellent path into the Turkish market for schools and institutions alike. IEFT Study
Abroad Magazine focuses on education rather than commerce. As a result the magazine is full of engaging and indispensable articles
that combine IEFT’s experience with a forum to allow education providers from around the world to promote their program details.
Each edition of IEFT Study Abroad Magazine explores the various choices Turkish students have when considering their “Study Abroad”
options. Every publication acts as an essential guide highlighting not only the institutions but also giving students an excellent introduction to destination countries and the different levels of programs offered on an international plan. Each issue highlights current
trends in the study abroad field and showcases destination countries meeting overseas education needs. IEFT has always maintained
a reputation as a market leader in overseas education with many years of experience in the field of international education. The IEFT
Team are able to spot trends and are always listening to the voice of the Turkish education consumer. IEFT Study Abroad Magazine is
reflecting an in depth approach to the overseas market.
Mission of the Magazine
Who can Advertise?
To supply Turkish students with reliable, motivating and current
information regarding study abroad options while providing the
best platform for schools, institutions and businesses to showcase
their organizations and increase their profile in the Turkish market.
To produce an indispensable guide that not only informs about
study abroad opportunities but also promote a global perspective
on education.
The IEFT Study Abroad Magazine is central for promotion of:
Why you should advertise in
the IEFT Study Abroad
Magazine?
IEFT Study Abroad Magazine will help you
• Increase visibility and business in the Turkish market
• Establish essential links within the Turkish market
• Create brand awareness among students and educational
agents
• Supplement other marketing efforts to create a greater
market presence
• Reach students outside of fair cities and families
researching educational opportunities
• Language Courses
• Summer Schools and Camp Programs
• High School
• Foundation and A Level Programs
• GMAT, SAT, GRE, IELTS, TOEFL preparation
• Executive Programs
• Pre-masters/pre-MBA
• Certificate and diploma programs
• 2 Years Community Colleges and TAFE institutes
• Undergraduate and Graduate programs
• Au Pair Programs
• Internship and Co-Op Programs
• Exchange Programs
• Work and Travel Programs
• Volunteers Programs
I think IEFT does a great job on these fairs (compared to fairs in many other countries). Attention to
detail is very important and IEFT does this. Keep it up
Wonderful job! Best fair organization I’ve seen in many years. Thank you for all your help and
coordination of such a successful event.
Gary Henkelmann - Capilano University, CANADA
Bill Elliott - Eastern Illinois University, USA