1. art and entertainment
2. movies and tv
3. television

Cost savings. Agility. Scalability. Quality.
Bringing it all together.
The Edgeware Video Consolidation Platform.
Cost savings. Agility. Scalability. Quality.
As seen on TV,
phone, PC, tablet...
Viewers are no longer tied to the TV screen or TV schedule.
Instead, they expect to watch any content on any screen, any time
they choose. This demand, combined with growing competition,
means more challenges for network operators and broadcasters.
On-demand viewing on any device
creates a massive demand for delivery,
recording and storage of video, for cloud
TV and DVR services. The increasing
price pressure and infrastructure costs
this generates means network operators
and broadcasters need a new, costeffective answer that combines agility,
scalability and quality, in a single
consolidated, money-saving solution.
The Edgeware Video Consolidation
Platform (VCP) brings it all together.
Taking it all apart
As well as offering all the benefits of
consolidation, the Edgeware Platform
allows you to choose between
deployment in full, or stand-alone
Origin or Edge functions.
VCP Origin connects to any third-party
CDN, whilst VCP Edge complements
existing Origins, and allows for service
enhancements by acting as an Origin
Shield – minimising the risk of cache
misses hitting legacy Origins.
Resisting the squeeze
Downward pressure on prices and
upward pressure on costs can leave
pay TV service providers squeezed
in the middle.
Price pressures
•
Increased OTT competition
•
Lower prices on shorter contracts
•
Bundling support for multiple
IP devices
•
Bundling catch-up and on-demand TV
Cost pressures
•
Supporting a large existing STB
installed base
•
Duplicate head-ends and
delivery systems for STBs and
multiscreen devices
•
Additional enhanced catch-up and
on-demand systems for STBs and
multiscreen devices
•
Complex systems resulting
from multiple video formats and
new devices
•
Duplicate Origin hardware, and
over-provisioning with complex load
balancing, to maintain predictable
performance
•
Origin server costs increase as the
number of channels increases
•
Increased recording and storage
capacity for programmes in multiple
bit-rates and formats
•
Need for greater overall CDN
caching capacity to satisfy larger
choice of channels and longer
recording windows
Bringing it all together
The Edgeware Video Consolidation Platform
Cost savings. Agility. Scalability. Quality.
VCP Origin
VCP Origin
3rd Party Origin
Content
Cloud DVR / VOD
Storage
Just-in-Time
Packager
Convoy
Convoy
CATV / IPTV
Multiscreen
TV Everywhere
CATV / IPTV
Multiscreen
Consolidation cuts costs.
Together, the Edgeware VCP Origin and VCP Edge comprise
the Edgeware Video Consolidation Platform – a platform which
dramatically reduces complexity, cuts infrastructure costs, increases
agility and scalability, and guarantees quality.
Whether you are a broadcaster, OTT
provider or network operator, with
the Edgeware VCP you can meet
your customers’ needs with greater
efficiency at lower cost.
Save 50% CAPEX
Edgeware’s VCP solutions eliminate
duplication, eradicate siloed delivery
networks and reduce appliance sprawl.
As a result, the Edgeware VCP delivers
CAPEX savings of 50% or more on headend and network infrastructure.
Reduce customer churn
SDN architecture and a single, unified
platform for all network and device
types makes it easier and quicker to
introduce new services. So you can keep
your customers satisfied, and see the
effect in reduced churn.
Increase RGUs
The scalability of the Edgeware VCP
enables accelerated head-end and
distribution hub capacity for greater
scalability. So you can instantly add
new viewers on existing or newer
devices, and increase your Revenue
Generating Units.
Increase ARPU
By enabling guaranteed SD, HD and 4K
quality to set-top boxes and multiscreen
devices, regardless of changes in the
service mix, the Edgeware VCP helps to
increase the Average Revenue Per User.
Less complexity, less cost
THE VCP ORIGIN
Programmes on-demand on any
screen create massive demand for
video recording, storage and delivery,
for Cloud TV and DVR services. The
VCP Origin is a highly cost-effective
head-end solution.
As part of the Edgeware Video
Consolidation Platform, the VCP Origin
collapses separate Origin components
such as recorders, streamers and
packagers into a single operating unit.
Supplementing this with low-cost,
commodity storage, core Origin functions
of recording, ingest, re-packaging and
play-out reach new levels of efficiency
and delivery capacity. With no reliance
on expensive file stores or supplementary
servers to maximise and guarantee
play-out capacity, Origin scalability is
immediately simplified and its cost
reduced, allowing service providers of
any size to grow in line with subscriber,
content and service expansions. In
addition, very low latency is achieved for
both live and catch-up programming.
Bringing it all together
The Edgeware Video Consolidation Platform
Cost savings. Agility. Scalability. Quality.
Instant scalability, less cost.
Less complexity, less cost
THE VCP EDGE
Delivering TV and video services to
both set-top boxes and multiscreen
devices imposes high infrastructure
costs. The VCP Edge dramatically
reduces these costs and increases
delivery efficiency.
As part of the Edgeware Video
Consolidation Platform, the VCP Edge
enables instant scalability, together with
set-top box and multiscreen network
consolidation. Operators can deliver
new and existing services at massive
scale to all device types, without
duplicating delivery networks – reducing
CAPEX by at least 50%.
By providing distributed caching, the
VCP Edge also eliminates the need
for network upgrades, and maintains
quality regardless of the service mix.
Edgeware’s SDN approach to video
delivery enables instant reconfiguration
and provisioning via software, giving
service providers the ability to repackage
content at the Edge – achieving a
transformation in delivery efficiency.
Bringing it all together
The Edgeware Video Consolidation Platform
Cost savings. Agility. Scalability. Quality.
Edgeware VCP Components
The two key components of the
Edgeware VCP are Convoy
Control and Management Software,
and Orbit Delivery Servers.
Convoy Control and
Management Software
Convoy Control and
Management Software
•
Guarantee quality of experience
and instantly add and mix devices
and services, with caching and
streaming server integration
•
Instantly add subscribers and
capacity via licensing keys
•
Real-time analytics enable
instant quality of experience
management
•
The open integrator application
framework supports a broad
choice of CDN, CMS, DRM and
Middleware applications
+
Orbit Delivery Servers
•
Dedicated video delivery
servers guarantee a fast path
from content origination to
consumption
•
Hardware acceleration means
devices and services can be
instantly added and mixed
•
Highest rack density keeps
running costs and OPEX at
a minimum
•
Capacity can be added anywhere
in the network, avoiding
expensive core and aggregation
network upgrades
•
Lowest power and maintenance
requirements ensure the lowest
running costs and OPEX
=VCP
Using Convoy Control and Management
Software in close integration with
the optimised Orbit Delivery Servers
ensures efficient and effective,
configuration, content management,
licence control, session management,
monitoring and analytics, and an open
integration framework.
The tight integration with the delivery
servers enables real-time monitoring
and adjustment of sophisticated
parameters that affect the quality of
experience, even when the mix of
services changes. The architecture is
extremely distributed, with delivery
servers performing many ‘heavy lifting’
functions including calculating asset
popularity, load, and logging adaptive
streaming statistics. Only aggregated
reports are collected and processed
by Convoy, making it very ‘lightweight’
and massively scalable, even when
processing business analytics for
millions of concurrent devices in realtime, to enable service adjustment and
maintenance of quality of experience.
Configuration
Set-up of multiple, hierarchical levels of
caching and streaming servers.
Content management
Ingest of any content source from your
own Live TV and VOD equipment to
third-party OTT Origin servers.
Licence control
Real-time, dynamic management of
required streaming and service licences.
Session management
Session authentication and
redistribution to the most suitable
delivery server, including load,
availability, content and network
topology or proximity.
Monitoring/analytics
Highly optimised collection and
aggregation of network and streaming
statistics into real-time analytics reports
for both the content provider and the
network operator.
Open integration framework
A comprehensive application framework
based on open standards, for easy and
rapid integration with any third-party
applications such as content management,
middleware and OSS/BSS systems.
Orbit Delivery Servers
These high density appliances provide
optimised storage and delivery of a
wide range of video services, together
with enhanced delivery features.
Multiscreen
Supporting all popular formats for Set
Top Boxes, PCs/Macs, Mobiles, Tablets,
Connected TVs and Games Consoles.
Multidelivery
Live Multicast and Unicast, Adaptive Bit
Rate and Retransmission.
Multiservice
Cloud Catch-up and DVR (Cloud DVR),
Video on Demand, Time-shift TV.
The quality of experience is guaranteed
regardless of any rapid changes in the mix
of video services, thanks to optimisation
for video delivery via dedicated hardware,
and acceleration of the networking ports,
file system and storage media.
The Orbit servers support wire speed
delivery of up to 80 gigabits-per-second
and 128,000 concurrent streams from
a single Rack Unit (RU) (Orbit 3080).
This equates to a ten-fold increase in
throughput per RU compared to the
highest performing generic servers. The
form factor enables installation anywhere
in the network, in centralised data centre
racks or highly distributed telco racks.
At just 100W peak power consumption
(Orbit 3020) and with a Mean Time
Between Failures of over 10 years,
Orbit Delivery Servers have the lowest
operational costs on the market.
Bringing it all together
The Edgeware Video Consolidation Platform
www.edgeware.tv
Global Sales
Edgeware AB, HQ
Mäster Samuelsgatan 56
SE-111 21 Stockholm, Sweden
+46 736 126 840
sales@edgeware.tv
Sales APAC
Edgeware
Room 2503, 25/F, BEA Harbour View Centre
56 Gloucester Road, Wanchai, Hong Kong
Phone: +(852) 3184 0660
sales@edgeware.tv
Sales North Americas
Edgeware, Inc.
55 Shuman Blvd, Suite 850
Naperville, IL 60563, USA
Toll Free Phone: +1 888 324-1970
sales_americas@edgeware.tv
Sales Latin America
Edgeware
Miguel de Cervantes Saavedra 193-802
Col. Granada, Del. Miguel Hidalgo
Mexico D.F, C.P. 11520
sales_americas@edgeware.tv