1. food and drink
2. beverages
3. alcoholic beverages
4. wine

MEDIA KIT
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DIGITAL
PRINT
VIDEO
WEB
SOCIAL MEDIA
A luxury, quarterly magazine serving
the on-premise beverage business
WWW.ITMMAG.COM
EDITORIAL INFO
in the Mix is a luxury quarterly magazine published by
Agency, a marketing consultant to the hospitality industry
for over 25 years. ITM provides exceptional editorial
content on the alcoholic beverage business through our
market-savvy columnists, feature focus articles, product
information and tastings, new product introductions, and by
covering topics such as mixology, training and education,
and food and beverage pairings.
OUR READERS comprise on-premise national account
retail chains made up of national headquarters, restaurants,
hotels and concessionaires, along with a large base of upscale,
independent restaurants, bars and nightclubs. By indulging
our subscribers with beautiful design and superior quality,
our magazine has become a favorite resource for them.
ITM is sent to a CONTROLLED MAILING LIST —
you will be provided with a CPA-verified audit upon request.
in the Mix
Magazine Staff
DON BILLINGS
Publisher
don@ITMmag.com
MIKE RAVEN
Editor
mike@ITMmag.com
CELESTE DINOS
Associate Editor
HELEN BENEFIELD BILLINGS
Travel and Hospitality
Writer
Our SOCIAL MEDIA platforms include Facebook,
YouTube, Pinterest, LinkedIn and Twitter.
CHRISTINE NEAL
Our EMAIL NEWSLETTER, “Tipple Times,” is sent out
intermittently and focuses on industry topics and events. It
has an audience of over 8,000 recipients.
Print Magazine and
Website Design by
Our WEBSITE, ITMmag.com, has over 100,000 unique
visitors a year, 225,000 visits and 1 million pages read. It
reinforces our magazine with new online-only stories,
recipes, videos, press releases, access to our media kit,
archives of past magazines and more. Statistics are always
available for your review.
in the Mix DIGITAL is a virtual version of the print
magazine, accessible for everyone at intheMixDigital.com.
Its state-of-the-art platform provides versions to fit all your
mobile devices.
Copy Editor
THINKWORKS CREATIVE
Printed by
ST. CROIX PRESS
ADVERTISING INQUIRIES:
mike@ITMmag.com
770-928-1980, ext. 240
MixTV, our latest endeavor, offers custom-made and
edited videos focusing on specific subjects in the industry.
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EDITORIAL CONTENT
in the Mix is a quarterly luxury magazine distributed at the beginning of each season of the year.
Our articles are unique for each quarter, not developed a year ahead of time, so they are fresh and
up to date. We strive to match the current climate of the ever-changing on-premise business.
Wine
In every issue of in the Mix, we feature intriguing articles about wines from all around
the world. We keep our selection process open to give us the choice of the best
articles for the given season.
Beer, Cider and Associated Malt Beverages
We constantly look for current, relevant stories on beer and cider trends year-round.
Spirits Focus
SPRING — Vodka
FALL — Bourbon
SUMMER — Gin
WINTER — A special focus on the spirits of Italy
IN EVERY ISSUE
Spotlights — An in depth interview with key personnel in the on-premise world.
Take 5 — A five question interview for a quick view point of the interviewee.
Legal Journal — Legal tips that pertain to today’s on-premise business.
Technology — Updates on today’s technology that effect our everyday business.
Biz Mix — A pictorial re-cap of the season’s meetings and functions.
Making The Rounds — Travel journal exploring the world’s resort destinations.
Ultimate Beverage Challenge — Reviews on wine and spirits by F. Paul Pacult’s team.
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2015 DUE DATES AND DELIVERY
SPRING
SUMMER
FALL
WINTER
Copy Due
Feb 01
May 01
July 31
Oct 23
Ad Space Requested
Feb 01
May 01
July 31
Oct 23
Ad Materials Due
Feb 16
May 20
Aug 19
Nov 09
Upload Issue to Printer
Mar 02
June 01
Sept 04
Nov 20
Estimated Completed
USPS Distribution
Mar 20
June 21
Sept 23
Dec 18
ADVERTISING FEES
MECHANICAL SPECS
1
x4
Full Page
$6,000
$5,000
2-Page Spread
$8,500
$7,500
Back Cover
$8,500
$6,250
Inside Cover
$7,000
$5,750
Inside Back Cover
$6,500
$5,500
Yearly print advertising customers (x4) receive a monthly
website ad free of charge. ($6,000 Value)
in the Mix only prints
full page ads
Full Page with Bleeds –
9.25 x 11.25” (0.125” bleed)
Full Page Trim Size – 9” x 11”
Recommended Live Area – 8” x 10”
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ADVERTISING CLIENTS
American Beverage Marketers
BACARDI
Banfi Vintners
BOLS
Boston Beer
Brown Forman
Cardinal Glass
Casa Vinicola Zonin
Constellation Brands
DFV Wines
DIAGEO
Duckhorn Wine Company
E. & J. Gallo Winery
Francis Ford Coppola Winery
Free Flow
Kendall-Jackson Wine Estates
Kerry
Kobrand Wine and Spirits
Monin
National Restaurant Association
Ocean Spray
OneBar
Patron Tequila
Pernod Ricard
Phillips Distilling Company
Proximo Spirits
RumChata
Sidney Frank
SmartBar
Society of Wine Educators
Stoli Group USA
Terlato Wines International
Tito’s Vodka
Treasury Wine Estates
Trinchero Family Estates
Wente Vineyards
Western Spirits Beverage Company
William Grant & Sons
Hotels and Casinos
19.73%
Restaurants
50.77%
Headquarters
13.87%
CURRENT
CIRCULATION
11,730 (X4)
Related Businesses 3.09%
Concessions 2.38%
Bars, Cruise Lines and Retail 0.54%
Misc., Suppliers, Distributors and Media 9.62%
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ONLINE FEES
Our website, ITMmag.com, has over 100,000 unique visitors, 225,000 visits and 1 million pages read
a year. It reinforces our magazine with new online-only stories, recipes, videos, press releases, access
to our media kit, archives of past magazines and more. Statistics are always available for your review.
MONTHLY
Box Ad
$500
Ads rotate throughout the site.
Yearly print advertising customers (4X)
receive a monthly website ad free of charge.
WWW.ITMMAG.COM
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