March/April 2015 View Online In Store Networking for Maximum Mobile POS Have you ever experienced slow response, dead spots in your store or other connectivity issues that interfere with capitalizing on the many advantages Cloud 9 Mobile POS provides our customers and yours? If so, you will be pleased to Read More Are You Ready for Hardware Encryption? At the January Big Show, we announced the incorporation of Apple Pay into the KWI Cloud 9 Mobile platform. Now, following close on the heels of that major advance, we are pleased to announce a new generation of updates. KWI Mobile Read More Who’s Who at KWI: Meet Zubayer Kahn, Manager SQA Total client satisfaction is at the heart of everything we do at KWI. We put a great deal of care into selecting new additions to our staff. We are pleased to announce that Zubayer Kahn has joined KWI in Quality Assurance. As Manager Read More Client Highlight: Milly NY It is a fact of business life that clients sometimes get wanderlust. So when MILLY NY moved on from KWI two years ago, we were sad, but stoic. Now, we are thrilled to report, MILLY NY has returned to the KWI family of valued clients! Read More Shortcuts: Quick Tips to Enhance Your Retail Success CRM Tip: Loss Prevention Tip: Merchant Services Tip: Get More from eMail Marketing Bank Deposits: Invest in your Fast Track Your PCI Compliance An eMail campaign can be the Policies & Procedures Are you doing all you can to protect workhorse of your outreach strategy. The following cautionary tale is a true your cardholder data? KWI can help Read More Read More Read More March/April 2015 Back to Page One In Store Networking for Maximum Mobile POS Have you ever experienced slow response, dead spots in your store or other connectivity issues that interfere with capitalizing on the many advantages Cloud 9 Mobile POS provides our customers and yours? If so, you will be pleased to know KWI is here to help. Please note our recommendations for improving your wireless device performance experience. In Store: “Maintaining wireless strength in dense retail locations is challenging” notes Bill Barasch, CTO at KWI. KWI clients are often dealing with hundreds of neighboring wireless access points, which can interfere with each other. To overcome this: • Place your wireless access point very close to areas where Mobile POS will be used. Distances of a few feet can have an impact on signal strength. • Set wireless access points to select dynamic channels. • Have sufficient access points to cover the physical locations where transactions take place. One access point per store might not be enough. • Always use business quality wireless equipment. • A wireless site inspection will identify available channels. Your local wireless environment will change over time, so conduct a site inspection whenever performance issues are noted. • Both 2.4 GHz and 5.0 GHz Wireless frequency should be considered. • Wireless default values are not always the correct values. • Having wireless protocol A,B,G,N all turned on is not always the optimal solution as well. Internet Connectivity: Internet connectivity is key to the success of your Mobile POS functionality. While Mobile POS does not require expensive enterprise Internet lines, it does need clean bandwidth that meets the specification of the line. To that end: • Bandwidth should be reserved for Mobile POS if the Internet line is shared for other uses (such as video cameras, music service or Voice over IP). This feature is called Quality of Service (QOS) or traffic shaping. Back to Page One • Internet routers should have a backup Internet connection. This can be 3G or 4G cellular or any other redundant line. • We recommend Business Internet with static external IP addressing. • Some Internet lines are considered shared bandwidth, e.g. shared with other subscribers. If bandwidth saturation due to other subscribers’ usage is slowing you down, choose an Internet service which is not shared. • To verify your quality of Internet performance, try uploading and downloading files to gmail or other sites. Speedtest is not a good indication of performance. Providers sometimes optimize for Speedtest and this will give a false indication of performance. If your test results are not good, work with your provider to resolve, or change your service. With KWI Cloud 9 Mobile POS, you have the retail industry’s leading mobile platform. We are here to help you make the most of it, so please do not hesitate to contact us with your questions. You can reach Bill Barasch, Chief Technology Officer, at barasch@kwi.com or call (516) 621-2400 ext. 302. Back to Page One March/April 2015 Back to Page One Are You Ready for Hardware Encryption? Release of New Mobile POS 4.2 and 4.3 enhance the KWI Cloud 9 Mobile Platform At the January Big Show, we announced the incorporation of Apple Pay into the KWI Cloud 9 Mobile platform. Now, following close on the heels of that major advance, we are pleased to announce a new generation of updates. KWI Mobile POS 4.2 and 4.3 advance the capabilities of our cutting edge retail technology with some valuable features available to you without delay. Here is an overview of how these new releases will enhance the KWI Cloud 9 Mobile POS platform: KWI Cloud 9 Mobile POS Release 4.2 highlights The Omni-Channel umbrella has expanded now to include integrated FedEx and UPS label generation seamlessly within the transaction. This functionality includes the ability to require signature, declare value and generate multiple labels for multiple boxes all in one action. In addition, the tracking number of the shipment is included on the customer’s receipt eliminating customer service inquires. Forgot to print a Gift Receipt? No problem, our on-device electronic journal “Transaction Activity Report” now includes the ability reprint any receipt as a gift receipt after the transaction has completed. Parlez-vous français? Você fala português? The KWI Cloud 9 Mobile Platform now supports accent character support on screen and on your receipts. Additional highlights include: • Support for non-merchandise and same-day returns • End of Day reporting to include Omni-Channel transactions • Gift card and store credit receipt to credit card now support refund tender types • Custom labeling of all tender types of register totals Back to Page One • Price Override during all returns to override the retail price KWI Mobile POS Release 4.3 highlights • Support for VeriFone Sled e315, e315M and e335; includes integration with hardware encryption capabilities for swipe as well as manual entry from pin pad • Apple Pay and digital wallet support for credit card transactions • Enhanced error handling in processing errors such as signature capture, receipt print, and email • Implements the new Cloud Payment Service on the KWI Cloud that communicates with VeriFone gateway to process credit-card payments • Elimination of the in store requirement of needing a PC for payment services. • Significantly reducing or eliminating PCI compliance requirements. Now, more than ever, your KWI Cloud 9 Mobile POS installation is a smart tool and a brilliant choice! Questions? Contact Peter George, Vice President of Client Services at pgeorge@kwi.com or (516) 621-2400 ext. 310. Back to Page One March/April 2015 Back to Page One Who’s Who at KWI: Meet Zubayer Kahn, Manager SQA Total client satisfaction is at the heart of everything we do at KWI. We put a great deal of care into selecting new additions to our staff. We are pleased to announce that Zubayer Kahn has joined KWI in Quality Assurance. As Manager of Systems Quality Assurance, Zubayer brings our valued clients more than ten years of expertise in leading software quality assurance and program management. He joined us in October of last year. Zubayer’s credentials include a Bachelor degree in Economics and Computer Information Systems from St. Francis College. He started his career at fashion and lifestyle publishing giant CondeNast, where he built an outstanding QA team to support world-class entertainment and fashion sites like Style.com and Vogue.com. These sites garnered up to 1.3 billion page views per month. As part of this effort, Zubayer introduced automation and performance testing frameworks to uphold site quality and improve efficiency while reducing cost. As QA manager of TIME Inc.’s signature TIPS content management application project, he established an agile onshore-offshore hybrid testing model. In other initiatives, Zubayer led testing efforts in large scale data backup, recovery and business continuity solutions in virtualized environments, in the cloud, and software-as-a-service (SaaS) applications including Salesforce, Google Apps, and more. With his extensive experience in building cross-platform, scalable, and automated mobile testing environments, Zubayer is a perfect fit with KWI’s technology leadership and client-centric business mission. Zubayer lives on Long Island with his wife and two children. Please join us in welcoming him to the KWI team. To welcome Zubayer, drop him a note at zkhan@kwi.com or call (516) 621-2400, ext. 301. Back to Page One March/April 2015 Back to Page One Client Highlight: Milly NY It is a fact of business life that clients sometimes get wanderlust. So when MILLY NY moved on from KWI two years ago, we were sad, but stoic. Now, we are thrilled to report, MILLY NY has returned to the KWI family of valued clients! There is no stronger testament to the fact that KWI delivers on the promise of superb client service and cutting edge retail technology than when a business like MILLY NY returns to the fold. Milly represents the 5th client in the past 3 years to return to the KWI family. They are now utilizing KWI Mobile POS, Merchandising and Merchant Services. The MILLY collection epitomizes bold contemporary fashion with a feminine edge. Founder and designer Michelle Smith transforms classic silhouettes by merging American sportswear influences with distinctive Parisian atelier techniques. Her eye for impeccable detail, use of luxurious, innovative fabrics and precise tailoring have made MILLY a cult favorite across the globe. Convinced from an early age that fashion design was her calling, Smith followed her passion to New York’s Fashion Institute of Technology, worked for Hermés, and founded MILLY in 2001. Her following include Beyoncé, Allison Williams, Kate Middleton, Gwyneth Paltrow, Mila Kunis and Sofia Vergara. Welcome back MILLY NY! We are so pleased to know our values and talents will once again help drive your success. For more information, contact Gary Brill, Vice President Business Development, at gary@kwi.com or call (516) 621-2400 ext. 325 Back to Page One March/April 2015 Back to Page One Short Cuts: Quick Tips to Enhance Your Retail Success Get More from eMail Marketing by Evan Rubin, Vice President KWI-CRM An eMail campaign can be the workhorse of your outreach strategy. Its ability to pull loads of traffic to your website and deliver maximum return on digital marketing investment might even surpass SEO and display ads, but only when utilized with a true customer focus. That means turning CLV (Customer Lifetime Value) on its head. Most marketers focus on extracting value from their customers. Instead, by focusing on how you can deliver value to your customers increases their motivation to engage with your brand. The way to achieve increased motivation is through relevancy. If you are utilizing the full power of the KWI platform, you already have the tools to make this happen. Our powerful POS and Mobile POS systems automatically gather massive amounts of customer data. You have the means at hand to determine what drives each customer while in store or engaging with your brand online. This can be achieved via pertinent questions, surveys and other interactions that elicit their response. Then, when you have accumulated your ‘Big Data’, our CRM program can help you find patterns which form the basis for strategically targeted group mailings to key customer prospects. Data-driven direct marketing is one of the fastest growing (and changing) aspects of today’s technological revolution. Ongoing innovation at KWI keeps you on the leading edge. If you think that your CRM program should be pulling stronger results, please give us a call. We will help you to utilize the KWI CRM toolkit to its full advantage. For more information, please contact Evan Rubin, Vice President KWI-CRM, at erubin@kwi.com or (516) 621-2400, ext. 367. Back to Page One Bank Deposits: Invest in your Policies & Procedures by Lauren Pedro, Senior Manager of Client Services, The Zellman Group The following cautionary tale is a true story: About a year ago, a man posed as an armored car guard and made off with thousands of dollars. This man, dressed as a guard, simply walked into the store and told an employee he was there to pick up the weekly deposit. The employee said the man appeared to know what he was doing, so she gave him the deposit bag containing thousands of dollars in cash and checks. It was not until the real armored car and driver arrived about 15 minutes later that employees realized their store had been robbed. The moral to this tale is that stores need clear policies in place regarding cash handling and deposit procedures. Accurately completing all the daily deposit information and accounting for all funds, is essential to financial integrity. Keep these helpful tips in mind when completing your banking procedures: • All funds should be secured. Cash should never be visible at the cash wrap. If change is needed for the register drawer, obtain it discreetly. • Never show signs of slush funds in order to force-balance the registers. • Overages and/or shortages should be deposited as such and documented on that day’s media along with a deposit log. The log should verify the amount of the deposit, the bag number used for that day and who completed the deposit. • Each deposit should be carefully prepared after the close of business and deposited the next business day. Daily deposits help limit the amount of individual deposits, minimizing opportunity for loss. • Deposit slips should have two sets of initials to verify the amount. The verified deposit slip should always be attached to that day’s media. This will help ensure that the bank receives the correct dollar amount. • If an Armored Carrier is utilized, be sure that pick-up logs are completed and signed by the driver. Always have an updated list, from your carrier company, of their authorized personnel. If in doubt, do not hesitate to ask for ID and to call the company for verification. Store Managers should verify that all signatures and logs are completed properly each day. Management should be held accountable for enforcing the company’s deposit process. Setting a standard will aid in any necessary research should an issue arise re: a deposit. Back to Page One For more information, please contact Lauren Pedro, Senior Manager of Client Services, at lpedro@zellmangroup.com or (516) 625-0006, ext. 426. Fast Track Your PCI Compliance by Christine Colasanto, Operations Manager, KWIMS Are you doing all you can to protect your cardholder data? KWI can help you meet PCI DSS: the Payment Card Industry Data Security Standard. PCI DSS was created by the major credit card companies to prevent fraud. This standard has been around for several years and it works. Non-compliance is NOT an Option! Compliance with PCI security standards helps protect sensitive cardholder data from thieves. Failure to become PCI compliant can put your business at greater risk from the growing threat of payment card data breaches and theft. These breaches often result in substantial penalties (such as fines from banks, regulatory agencies, and card organizations), fraud and charge backs, as well as legal costs, lost customers and diminished brand image. Additionally, if your business fails become PCI DSS compliant or to report compliance status via a third-party vendor to your merchant services provider, you may be charged a monthly fee until compliance is established. Ultimately, if your business experiences a data security breach, you could even lose your ability to process credit card payments. These are dangerous and unnecessary risks. PCI Compliance Made Easy To achieve PCI DSS compliance, simply work with a vendor that offers PCI compliance services. Here are a few of the steps that the vendor will take you through depending on the complexity of your network: • A self-assessment questionnaire • A vulnerability scan As the processor for your payment card transactions, KWI Merchant Services offers PCI DSS compliance services through First Data, via the PCI Rapid Comply solution.This easy-to-use online tool helps you achieve and maintain PCI DSS compliance, quickly and easily. Of course, you are free to obtain PCI DSS compliance services from other third party vendors. But why would you? Using Back to Page One PCI Rapid Comply is the simplest and best solution, fully integrated with KWI Merchant Services. It’s as streamlined as compliance gets. Questions? Contact Christine Colasanto, Manager of Payment Services at ccolasanto@kwi.com or (516) 621-2400 ext. 376. 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