1. art and entertainment
2. visual art and design
3. design
4. interior design

ASID Los Angeles
Chapter Magazine
LADesign
Issue Number 23
Spring 2013
Window Collections
by Plantation Shutter
LOS ANGELES
See page 7
Design Smar
Smarter
ter
Home technology should be there
there when you want it. And it shouldn’
shouldn’tt be distracting
or the center of attention.
With Crestron
Crestron you can replace
replace rows
rows of switches, knobs and keypads with one sleek
With
touch screen
screen to control
control everything: alarm, lights, shades, thermostats, music and
mor
e. You
You can use the iPad® or iPhone® to control
more.
control everything, too.
Crestron enables you to seamlessly blend technology into your designs in an exciting
way
way
xciting way,
y,,
Crestron
providing your clients with optimal convenience, comfort, security and energy savings.
providing
Tips to Design Smarter at
Download our Five Tips
crestron.com/designsmarter
Crestron Design Showroom - Pacific Design Center
8687 Melrose A
Avenue,
venue, Suite G-2
G-288, W
West
est Hollywood, California
562.340.0105
All brand names, product names, and trademarks are the property of their respective owners. Certain trademarks, registered trademarks,
trademarks, and
and trade
trade names
names
may be used in this document to refer to either the entities claiming the marks and names or ttheir
heir products.
products. Crestron
Crestron disclaims
disclaims any
any proprietary
proprietary interest
interest
in the marks and names of others. Crestron is not responsible for errors in typography or photography
photography.. ©2013 Crestron Electronics, Inc.
“Crestron
“Crestron delivers the
most comprehensive
comprehensive
residential
residential control
control
system on the market.
My clients love its
flexibility and how it
seamlessly integrates
with the interior design.”
-Ernie Roth
-Ernie
Allied ASID, CID
LOS ANGELES
ASID CA LOS ANGELES CHAPTER
8687 Melrose Avenue, Suite B245
West Hollywood, CA 90069-5701
and
1933 S. Broadway, Ste. 1016
Los Angeles, CA 90007
BOARD OF DIRECTORS
President
Katherine Fern, ASID
(310) 827-6702
president@asidla.org
President-Elect
Cynthia B. Burnett, ASID
(805) 493-4560
president-elect@asidla.org
Financial Director
Jeannine Wainrib, Industry Partner
Representative for Closet Factory
(310) 516-7000 ext. 332
finance@asidla.org
Professional Development Director
Renata K. Harbison, Allied ASID
(310) 283-2445
professional_development@asidla.org
Membership Director
Frank A. Slesinski, Allied ASID
(323) 333-1959
membership@asidla.org
Communications Director
Allan Dallatorre, Industry Partner
Representative for TOTO USA
(310) 860-1903
communications@asidla.org
Director-At-Large
Sheryl Fleischer, ASID
(310) 248-3823
director-at-large@asidla.org
Student Representative
David Mitchell, Student ASID
(323) 396-0449
student-rep@asidla.org
4
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SPRING 2013
|
CA LOS ANGELES
Pearson's Law: "That which is measured improves. That
which is measured and reported improves exponentially."
This is why we account for our expenses, write budgets, set strategic plans,
count the steps we walk, record calories consumed, keep track of our time, and
in many ways manage results. If we want real progress, we take a hard look at
the measurements of performance.
Goal Four of the ASID national strategic plan asks that we “create a performance oriented organizational culture”, meaning that we look at metrics that
measure performance.
I thought I would report some revealing metrics on the state of our ASID LA Chapter. In the March report, ASID Los
Angeles was at 98.3% member retention, second only to the Intermountain Chapter, which retained all of its 149
members. Our total number of members in all categories is up 27% from this time last year. As of the beginning of
May, our chapter had earned 77% of our total projected general revenues for the year. We are operating in a fiscally
sound manner as our financial records attest.
Our chapter has played a role in major interior design events in Los Angeles. We held two panels at WestWeek, one
during LCDQ’s Legends of Design, and we are a major player at the 2013 Dwell on Design Convention.
Reviewing our strategic plan shows that there are programs on the schedule that will help us achieve our goals.
In August we will provide an intensive two-day NCIDQ prep workshop, and will hold our Industry Partner Table
Tops Expo at the Paul Williams designed Assistance League of Los Angeles Community House. Designers, students
and IP’s will want to participate in this event and learn about our important collaboration with the League to renovate
the center.
In our previous issue of LA Design, we read Ivan Beardsley’s tribute to Harold W. Grieve. His legacy to our chapter,
the Harold W. Grieve Educational Fund, continues to thrive. In order to assure the growth and continuation of the
Fund, we have made an agreement with the ASID Foundation to control the Fund’s assets. They will be managed
according to the original By Laws and for the exclusive purpose of providing scholarships to ASID Los Angeles
Student Members. Our ASID Los Angeles Harold W. Grieve Educational Fund is separately accounted for, while
participating fully with the excellent investment portfolio of the ASID Foundation. We expect our fund to appreciate
under this arrangement, as it will no longer be burdened with accounting fees, legal fees, tax returns and expensive
investment management fees. In addition, we have just concluded a student scholarship competition, the first in
several years. ASID LA will continue to hold HGEF scholarship competitions, and engage in fundraising activities to
increase the asset base.
Watch the calendar, Cynthia Burnett and her board are making plans for Installation and events for this Fall, including
our participation in LightShow West and West Edge Design Fair.
I am pleased to say that we are developing more new leaders as we reach out to new members, and as student
members advance to Allied and join in chapter activities. ASID Los Angeles continues to be a strong chapter, in great
part due to the active members contributing their time, talents and expertise. We are more than a professional organization, we are a community, and I invite you to participate actively in our committees and programs.
Katherine Fern, ASID, IDEC
ASID CA Los Angeles President
LADesign
ASID Los Angeles
Chapter Magazine
Issue Number 23
Spring 2013
ON THE COVER:
Table of
Window Collections by
Plantation Shutter
Contents
See page 7
FEATURES
LOS ANGELES
ASID CA LOS ANGELES
CHAPTER OFFICE
8687 Melrose Avenue, Suite B245
West Hollywood, CA 90069-5701
and
1933 S. Broadway, Ste. 1016
Los Angeles, CA 90007
T: (310) 659-4716 • F: (310) 659-9189
asidoffice@asidla.org • www.asidla.org
ASID NATIONAL
608 Massachusetts Ave NE
Washington DC 20002-6006
Tel: (202) 546-3480 • Fax: (202) 546-3240
Toll free: (800) 610-ASID (2743)
asid@asid.org • www.asid.org
CONTRIBUTORS
Michelle Baker, Industry Partner
Darra Bishop, Allied ASID
Cynthia Burnett, ASID
Natasha D’Souza, Student ASID
Jane Dixon, ASID
Cheryl Downs, UCLA Student
Katherine Fern, ASID
Sheryl Fleisher, ASID
Renata Harbinson, Allied ASID
Meghan Kardow, Student ASID
Carisse Lynelle, Student ASID
Joanne MacCallum, ASID
Nicole Miller, Industry Partner
Karen Saeki, Allied ASID
Joana Sguario, Allied ASID
Frank Slesinski, Allied ASID
Nancy Tabah, Industry Partner
Alyce Wallace, ASID
ADMINISTRATIVE DIRECTOR
Will Myers • (310) 659-4716
PUBLISHING STAFF
Advertising Sales: Mike Watt • (972) 989-2208
Art Director: Dawn Lyon
LADesign magazine is published quarterly for the ASID CA
Los Angeles Chapter of the American Society of Interior
Designers by DSA Publishing & Design, Inc. Editorial content
and the LADesign magazine are controlled and owned by the
CA Los Angeles Chapter of ASID. Reproduction of this
publication in whole, in part, in any form is strictly
prohibited without the written permission of the CA Los
Angeles Chapter of ASID.
The Powell Residence: A Modern Mecca in the Hollywood Hills . . . . . . . . . . . . . . . 10
WestWeek 2013: Keynote Panel Discussion - The Art of Repeat Business . . . . . . . 12
“Dwell Labs,” 8 ASID Designers are Chosen to Create a Showcase . . . . . . . . . . . . . 14
Design Meets Technology - Home Automation Done Beautifully . . . . . . . . . . . . . . . 16
CHAPTER NEWS
President’s Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
President-Elect’s Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Calendar of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
ASID LA offers Fall 2013 NCIDQ Exam Prep Course . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Made in LA: A Day at Jeannot Fine Furniture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
ASID - Student to Allied Memberships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Design of the Times: Remembering a Golden Age and Imagining a New One . . . 20
Green Pearls of Wisdom: Sustainable Construction - An Interview
with Gilbert Chavez, Industry Partner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
The Art and Management of Lighting. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Marrakesh Country Club: A Designer Showcase in Palm Springs. . . . . . . . . . . . . . . 26
How To Talk to Your Legislator and Why it Matters . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Welcome New Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Dallas Symposium . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
STUDENT NEWS
ASID Student Chapter Leader Awards: Lucinda Pace . . . . . . . . . . . . . . . . . . . . . . . . . 29
ASID UCLA Extension Student Chapter Wins the National ASID
‘Community Service Project of the Year’ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
INDEX OF ADVERTISERS
Arto Brick . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Barry Carpet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Bobcat Carpet & Fabric Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
California Homes Magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Closet Factory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Contempo Floor Coverings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Crestron Electronics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Decorators Express . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Drapery Affair . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Elle Décor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Fabpro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Ferguson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Fine Draperies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Hunter Douglas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Las Vegas Design Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Maxwell Dickson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Pental Granite & Marble . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Preferred Picture Framing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Qualex, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Renaissance Design Studio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
The Secret Garden . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Steinway Piano Gallery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Storage Envy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
UCLA Extension . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Window Collections by Plantation Shutter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
CA LOS ANGELES |
SPRING 2013
|
5
LOS ANGELES
As many of you know, the legislative efforts of Interior Design Coalition of
California, (IDCC), have been moving forward in full force. One of the things they
are striving to achieve is to enable Certified Interior Designers to have uniform
stamp and seal privileges for non-structural, non-seismic projects throughout the
state. This is important because it would further establish our rights to practice as professionals. We need the
option of having the rights and privileges architects, engineers and contractors currently enjoy in the built
environment, as it will legitimize and expand our project opportunities as interior designers. Another key
issue IDCC intends to pursue is reinstatement of the NCIDQ as an alternative test to be accepted as a qualifying exam for certification. This would enable California designers who have passed the NCIDQ to compete
for projects in states that use the NCIDQ as the qualifying exam for licensing.
I am aware, that as a practicing designer it is difficult to find the time to devote yourself to an issue that may
seem unimportant to your business, but please take a few moments to explore the impact this legislation
might potentially have on you. Remember, the goal is to enhance our professional position and increase our
opportunities for business. I believe we can all stand behind that.
Please read the summary of the hearing that took place on April 29th so you are up to date with the progress
that has been made. The IDCC home page currently includes the highlights from this senate hearing as well
as an archived video: http://www.idc-ca.org
Finally, please join IDCC; it is one of the most important organizations to which you can belong to protect
your profession and your right to practice.
Cynthia Burnett, ASID, CID, MA
ASID CA Los Angeles President-Elect
6
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SPRING 2013
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CA LOS ANGELES
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Calendar
of Events
June
19
Industry Partner Forum, Noon to 1 P.M., ASID LA
Office at the Pacific Design Center. All IP members
welcome. No RSVP necessary.
20
Cocktail Reception for ASID members, 5:30 to 8
P.M., L.A. Mart, 1933 S. Broadway, Los Angeles 90007.
This is a special kick-off event for the ASID National
Convention. RSVPs not required.
21
Trade Day at DWELL on Design at the Los Angeles
Convention Center. Highlights include GO PRO LA
2013, a Professional Development Workshop; REGREEN
Implementation Workshop; CEUs and more. Please go
to: http://www.asid.org/content/dwell-design for the
full line-up and registration instructions.
21
Celebration – The 2013 ASID Design Awards
7 P.M., Millenium Biltmore Hotel, 506 S Grand Avenue,
Los Angeles, 90014. ASID’s most notable soiree of the
year. Join us on the red carpet to toast the 2013 Design
Award honorees. Reception, awards gala dinner,
dancing. Please go to: www.asid.org/content/celebration-asid-design-awards-1 for details and to register for
the event.
August
23-24
NCIDQ Prep Workshop at UCLA. Mark your
calendar and watch for details. Registration forms will
be available soon.
October
23-24
LightShow West LightShow West is the only trade
show and conference specifically created for West Coast
specifiers of commerciall, architectural and decorative
lighting products. For more information, visit
LightShowWest.com
8
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SPRING 2013
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CA LOS ANGELES
ASID LA Offers
Fall 2013 NCIDQ
Exam Prep Course
The ASID Los Angeles Chapter is excited to announce it will be sponsoring a weekend prep course that focuses on all sections of the NCIDQ
Exam. Attendees will learn the contents of the exam, take a test run, and
get valuable feedback on their solutions.
A workshop of this nature has not been available for several years. Both the
ASID Step Program and the UCLA Extension NCIDQ Prep Workshop have
not been offered due to changes in the exam.
For ASID Los Angeles President, Kat Fern, sponsoring an updated workshop was one of the top goals of her administration. Kat herself took the
UCLA Extension workshop in 2002, and found it invaluable. “ We would
not have been prepared to take the exam had it not been for this course
and the methodology Joanne and Virginia use. I want to provide our
members with this same advantage. Remember that ASID waives one
year’s dues for those who pass, and our Chapter awards those who pass all
parts of hte examination with a $500 check!”.
Come see the most innovative showroom
in Southern California!
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• Window Coverings
• Flooring
• Upholstery
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• Motorization Experts
• Counter tops
• & more!
Kat approached the same instructors from her class, both ASID
Professional members, to see if another workshop would be possible.
The course instructors are experienced interior design professionals who
have taught this workshop with great success over the years. Joanne
MacCallum, ASID and Virginia Dudasik, ASID, both graduates of UCLA’s
Interior Design Program, have devised a method for study that has
resulted in a high passage rate among those taking their course.
The NCIDQ is considered the ‘gold standard’ of qualifying exams for interior designers. It is a ‘portable’ exam that is recognized nationally. States
that have a form of licensing for design professionals list the NCIDQ as an
employment prerequisite. To work on any government project requires the
NCIDQ. It is the only exam that interior designers must pass in order to
become professional members of ASID and IIDA.
General contractor, residential and commercial
Serving designers for 45 years!
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We will help you complete your project
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Class Overview
The 2-day course outline will cover Space Planning, Phases of Design,
Lighting, Acoustics, FF+E, Contract Administration, Contract Documents,
Life Safety, Egress, Barrier Free Design, Millwork, Systems Integration,
Sustainable Design, Business Practices and Ethics. Test tips and strategies
will be discussed for both of the multiple-choice sections as well as the
practicum. A real time practicum will be given and graded. Study groups
can be formed within the class to assist in further preparation.
NCIDQ Exam Prep Course Dates:
Friday, August 23:
Saturday, August 24:
9am-5pm
8am-5pm
Enrollment is limited to 15. Please watch for more information in the
weeks to come.
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CA LOS ANGELES |
INDUSTRY PARTNER
SPRING 2013
|
9
MEMBER
PROJECTS
The Powell Residence
A Modern Mecca in the Hollywood Hills
Compiled by Renata Harbison, Allied ASID
Photography by Michael McCreary
This striking modernist home, known as the Powell residence, was
designed by architect Scott Carty, who worked in tandem with the
noted Gary Drake of Drake Construction, an ASID Industry
Partner.
Drake was originally brought on board as a construction manager
by Jeff Powell, who served as the home’s investor and designer.
Drake is known throughout Southern California for his renovation work on
architecturally significant properties. He has collaborated with some of the
industry’s most esteemed architects and designers, and has renovated several
historic Paul Williams residences.
Located in the Hollywood Hills, the home features breathtaking panoramic
canyon and city views, gleaming white terrazzo floors and vanishing walls
of glass. Formerly constructed as a
modest 1950s-era ranch style home in
Runyon Canyon, Carty and Drake transformed the property into a striking
contemporary residence on a 14,937 sq ft
lot. This highly refined design showcases seamless indoor/outdoor living,
three bedrooms, a spacious gourmet
kitchen, a home theater, both indoor and
outdoor fireplaces as well as an exquisite
outdoor pool with dramatic canyon
views. Built with the finest materials,
this residence exemplifies rigorous
contemporary design in a glamorous
Hollywood setting.
10
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SPRING 2013
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CA LOS ANGELES
MA S T E R O F
I NT E R I O R A R C H I TECTURE
Innovative solutions for a sustainable future
Build your skills in an exciting discipline that artfully
merges interior design, architectural thinking, and
environmental conservation.
Explore a new degree program offered by UCLA Extension in
collaboration with Cal Poly Pomona. Bachelor’s degree required.
Internships and job placement services available.
Just starting your career? UCLA Extension offers a foundation-level
curriculum with its Interior Design Certificate. No degree required;
prerequisite to the masters program.
14242-13
Learn more about courses
and program candidacy:
uclaextension.edu/asid_la
or call (310) 825-9061.
WestWeek 2013:
Keynote Panel Discussion
THE ART OF REPEAT BUSINESS
By Sheryl Fleischer, ASID,
L.A. Chapter At-Large Director
Photography by Amy Martinson, Industry
Partner
Knowing ‘how to get asked back to the
party’ was the alluring topic of the
WestWeek’s keynote panel discussion
featuring Monique Lafia, ASID, Gary Drake
of Drake Construction, ASID Industry
Partner, and celebrated actress Courtney
Thorne-Smith, the talented actress who
made her mark on Melrose Place, Ally
McBeal, and on Two and ½ Men. Our
moderator was Catt Sadler, the Emmy
award-winning journalist from E!
Entertainment, recently named by LA Times
as one of the top ten up and coming broadcasters in entertainment.
What is the secret to working on sophisticated residential design projects with highly
discerning clients? What does it take to
make the grade to be asked back for the
second project, and even the third? It takes
more than simply showing up on time.
With celebrity and high-profile clients,
designers and contractors have to interact
tactfully and seamlessly as they work their
way around a hierarchy of client-protective
staff, including personal assistants, estate
managers, maids, bodyguards and other
celebrity handlers.
Monique Lafia, the lead professional
designer on five of Courtney ThorneSmith’s homes, described how trust and
understanding creates a long-standing
designer-client relationship that deepens
with each project. Gary Drake, who has
worked on homes for Sting, Madonna and
Rod Stewart as well as Paul Williams’s
homes, recounted several funny stories
where being a contractor was only one of his
talents; you have to be part therapist, part
architectural historian, part building guru,
and 100% contractor extraordinaire.
A very special thanks to those who
contributed to our contribution to
WestWeek at the PDC - Ralph Rudin for
graciously hosting the post event reception,
Margaret Dunne, Christine Anderson, and
Chris Arvin for being instrumental in
producing the keynote event.
12
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SPRING 2013
|
CA LOS ANGELES
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CA LOS ANGELES |
SPRING 2013
|
13
MEMBER
PROJECTS
“Dwell Labs,” 8 ASID Designers are
Chosen to Create a Showcase
By Frank Slesinski, Allied ASID
An exciting new component to this year’s
“Dwell On Design” show at the L.A.
Convention Center (June 20-23) is a
Showcase Apartment tour, featuring units at
1050 Flower St. (Met Lofts) and 1600 Vine.
Four apartments in each building are being
re-imagined by eight ASID designers.
ASID headquarters contacted the ASID So
Cal chapter presidents, about a “project we
need help with at Dwell”, offering us an
opportunity to participate in the Dwell experience with our members. Rick Campos,
Allied ASID Orange County Chapter
President, and Kat Fern, ASID Los Angeles
Chapter President put together a list of
members from the Los Angeles, Orange
County and Pasadena chapters to create
“Dwell Labs.” As Kat explained, “We put
together a list of 25 interior designers from
our chapters, including websites, ASID
designer profiles, and contact information.
Michela Abrams, President of Dwell Media,
chose the designers to contact from our list. The designers included on the
list were members who have been active in the chapters, and have recently
given of themselves as exemplary volunteers. “
With only five weeks notice, these eight intrepid ASID interior designers
learned that they had been selected to be a part of the project. First step,
meeting with the developer of the two loft buildings, Klein Financial, and
choosing the space each wanted to develop. A creative brief, describing the
tenants occupying each space and providing inspiration and direction for
each unit, was written by our member, Karen Saeki, Allied ASID. When the
Dwell team, Erika Heet & Michela first read Karen’s personas, they smiled
and proclaimed, “Brilliant!”
Designers were given a financial allocation to create their vision as well as
provided information on Dwell partnerships already established for the
“Dwell Labs” project. Energy was then focused
on approaching Industry Partners to create a
cohesive design within a limited time allotment.
This type of project requires a concentrated
focus on many fronts: salesmanship, project
management, and of course, design acumen, as it
is one thing having a client’s budget for a wellplanned project and quite another when you
have to “make it happen” with your own salesmanship.
“I must say I was impressed how quickly many
of our industry partners jumped on our bandwagon. Even when multiple designers were
approaching some of the same resources,”
expressed Frank Slesinski, Allied ASID. Of
course it helped enormously that Dwell Media
had made a serious commitment, along with
Klein Financial, to market and promote all of the
supplying vendors. In addition to identifying
signage in the lofts and at the convention center,
the designs will be featured in the October “City
Living” issue of Dwell Magazine. The project
will also be promoted on their social media platforms with direct links to each vendor’s website.
The names of these generous industry partners will be highlighted in the
next edition of LA Design.
Another challenge for some of the designers was working in smaller spaces
than usual. Darra Bishop, Allied ASID chose a 600 sq. ft. studio at 1600 Vine,
even though much of her previous work has been in large, industrial lofts
downtown. “The idea is on one hand a contradiction – design a space with
industrial elements without the scope we have come to equate with large loft
interiors. My strategy is to do so in a fresh and modern way, making the most
of my apartment’s reduced proportions by incorporating a cohesive,
diaphanous design that me and my team, Karen Saeki, Allied ASID and Jim
Powers, Allied ASID, can execute within a mere 5 weeks!”
Laura Schwartz Muller, Allied ASID expressed, “At the onset of every new
project, I either get hit with an "instant read" on the space, or it will introduce itself slowly and evolve over time. In this case, time is
a huge factor, and it modified the organic process considerably, and having a great team became significant. Time
limits and deadlines are set…and there isn’t time for a luxurious design evolution and a lengthy resourcing process.
However, (and this is a big however) this brings forth
another blessing that I love. It removes too much thought,
and catapults me into raw instinct, experience, and the total
reliance on my FOUR POINT team. I am grateful that I can
rely on our ever-supportive and talented Industry Partners
to work with to achieve successful and exciting results.”
Now at four weeks and counting until the opening party, all
of the designers are honing their designs, and finalizing
their subcontractors, all against a non-negotiable deadline.
It a challenge that demonstrates the professionalism that is
expected when you can claim the appellation of ASID.
14
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CA LOS ANGELES
CA LOS ANGELES |
SPRING 2013
|
15
MEMBER
PROJECTS
Design Meets Technology - Home
Automation Done Beautifully
Photography by Crestron Electronics, Inc.
Crestron Electronics is an active ASID industry
partner, graciously sponsoring ASID events like
Student Career Day. They put great value in the
relationship between their technology offerings
and the design community specifying them, and
their Interior Design Partner program provides
interior designers with tools and resources to
seamlessly incorporate technology into design,
as well as a host of other benefits and rewards.
The program brings these teams together to
come up with creative design solutions that
result in a happy client and referrals for the
whole team.
Michelle Baker, Crestron
Electronics
As Michelle Baker, from Crestron states, “Technology is part of our daily
routines. From the minute we wake up, we interact with technology – everything from the alarm clock to light switches, computers to smart phones. All of these devices
provide streamlined and simplified ways to manage our busy lives.
Clients expect designers to consider their technology needs. Although technology and design may
seem worlds apart, collaboration with the interior technology designer (systems integrator) is
essential, and can be greatly successful, differentiating [the designer’s] skill set and growing your
business.”
“When Design Meets Technology,” Michelle explains, “it achieves the reality that automation can
be done beautifully. The main benefits are aesthetics, convenience, energy savings, and safety and
security.”
The benefits of convenience and energy savings fall under the User Interfaces, or how the client
interacts with interior technology. The more traditional interfaces are light switches, thermostats,
and remote controls. The iPad/iPhone® and
Android® devices are becoming a popular user
interface. Crestron has an app that enables clients
to stay connected to their home or office when
they’re on the go.
Michelle emphasized how a successful project
really starts with bringing all the relevant players in
at the beginning of the project, She says,
“At the end of the day, it’s all about collaboration.
The entire design team is often
surprised by what is possible and ultimately the client’s needs are not only
met, but exceeded. Designers should
kick-start the team building early in
the project with a face-to-face
meeting, and include the entire team.
Align yourself with a trusted interior
technology designer and take advantage of education and advice from
these specialists and manufacturers
such as Crestron.”
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CA LOS ANGELES
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CHAPTER
NEWS
Made in LA:
A Day at Jeannot Fine Furniture
By Nicole Miller, Industry Partner
The Environmental Affairs Committee (EAC) has created an innovative series
titled “Made In LA”. Made In LA consists of Industry Partner shop visits for
an inside look at the local craft and manufacturing recourses that make LA an
exceptional place to practice Interior Design. The most recent Made In LA
Tour was at Jeannot Fine Furniture, known for their custom furniture and
interiors using old world manufacturing techniques today. A tour of the
facility included a handson workshop with each
participant gluing up wood
and sanding it to create a
special paperweight.
Daniel at Jeannot Fine Furniture, master carpenter and carver, and one of 3 of Jeannot’s children
managing the business, gave an amazing and inspiring hands on tutorial on how to carve as well as an
education on the different types of carving. Everyone enjoyed carving walnut, alder, and white oak and
got a feel for the difference of carving on each species. The event was capped off with delicious food and
drinks.
We look forward to the upcoming Made In LA series to take place on July 25th at Bausman and finishing
off the year on October 24th at Lenchner Glass.
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18
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SPRING 2013
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CA LOS ANGELES
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INDUSTRY PARTNER
ASID – Student to
Allied Memberships
By Frank Slesinski, Allied ASID
It’s approaching that time of year – final year design students across the
L.A. basin are frantically burning the midnight oil, toiling away, anxious to
complete their thesis projects with an eye towards reaching that seemingly
impossible goal of picking up that diploma on graduation day.
But what now? After years of feeling like Sisyphus, pushing that boulder
up the hill, how will you translate your hard won diploma into an actual
career in design? One of the best decisions I made (UCLA Extension, Class
of 2009) was to elevate my Student ASID status to an Allied Membership.
Why? By aligning myself (and my nascent career) with ASID, I was
welcomed into a community that embraced my ambition, supported my
goals, and encouraged me to succeed – a stark contrast to my previous
career in shark-infested Hollywood.
Not only was I supported by a wonderful group of colleagues, but I also
found a team of experienced professionals with whom I can share
concerns, raise questions, and gain perspective. The icing on the cake is
that I also have fun, and occasionally enjoy a glass of wine, or two!
ASID offers much for the development of our professional lives: on-going
seminars for emerging professionals, development lectures, cultural and
informational events, and networking possibilities. Join us within 12
months of graduation and you get all that and more for only $85 (as opposed
to $565, if you join later). The ASID website outlines 5 years of savings for
advancing students: www.asid.org/content/student-advancement
The ASID appellation is a powerful indicator that you are a qualified
designer with experience and education. What better way to market yourself to potential clients and stand out from the crowd?
The expression “you get as good as you give,” resonates for me. I was
reluctantly nominated, and subsequently elected to the board of the L. A.
Chapter; it has afforded me opportunities to grow in ways that I never
imagined. Not only did I benefit from leadership training, but I found
kinship with colleagues that share my appreciation for beauty, elegant
spaces, and a terrific community of like-minded souls. We may have
different backgrounds, political affiliations and aesthetic points-of-view,
but we are passionate about working to support our colleagues and
promote our profession. It doesn’t get much better than that!
CA LOS ANGELES |
SPRING 2013
|
19
CHAPTER
NEWS
Design of the Times
Remembering a Golden Age
and Imagining a New One
WESTWEEK’S “AMERICAN DESIGN & CALIFORNIA DREAMING
DESIGN IN CHANGING TIMES” AT THE JASPER SHOWROOM
By Karen Saeki, Allied ASID
Photography by Amy Martison, Industry Partner
A panel discussion of four interior design mavens delighted those in attendance during WestWeek’s “American Design & California Dreaming:
Design in Changing Times” at the Jasper Showroom of Michael S. Smith,
Allied ASID. The lively and illuminating conversation was facilitated by
Kat Fern , ASID, L.A. Chapter President, and included historian Eleanor
Schapa, Allied ASID and designers Mark Cutler, Allied ASID and Darrell
Schmitt, FASID. These consummate professionals represent the best interior design offers to our community. We can learn from their worldly
success and authority, and from their remembrance of a golden age that
still informs the future of design.
In a lush photo essay of the last century’s most influential design luminaries, Eleanor, a native Angelino, presented the work of Elsie de Wolfe,
Dorothy Draper, Wallace Neff and Paul Williams, as well as that of Darrell
and Mark, lauding their styles as examples of enduring design in our
uncertain and unprecedented time.
Both Darrell and Mark were lured by the California dream, to the maverick
spirit of Los Angeles and its diverse architectural fabric. Our city has a
history of rule-breaking innovation and syntheses of virtually every kind,
although all the panelists lamented a bygone age when innovative design
was informed by a passion for history and a reverence for quality and style,
when the public understood that distinctive design could only be realized
through the cultivated eye of a designer.
Many showrooms now sell to the public directly and clients are inclined
more than ever to “do it themselves,” or to think they can; the web has
educated them even to their own detriment. The discussion posited how
we can maintain core design values amid the dilution of context and character disseminated by HGTV and the do-it-yourself impulse.
All of the seasoned panelists were certain that our livelihood depends on
design fees versus the procurement of goods. All maintain that our highest
value has always been the ability to create soulful interiors. Darrell and
Mark spoke about the spirituality of design and the creation of milestones
for our clients. It is an intimate, rich relationship that yields design of an
ineffable quality, one that cannot be mass-produced because it has evolved
from collaboration between people vested in the expression of something
distinctive. For Eleanor, soul is found in the tactile experience of the decorative arts. Beyond the flatness of an image of an étagère online, we must
experience it in person to appreciate what makes it extraordinary.
As long as we continue to aspire to the ideals of these esteemed design
professionals, we can be assured of a new golden age: one that is likely to
emerge in Los Angeles!
20
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CHAPTER
NEWS
Green Pearls of Wisdom
Sustainable Construction
AN INTERVIEW WITH GILBERT CHAVEZ, INDUSTRY PARTNER
By Joana Sguario, Allied ASID
Photography by SIMO Designs
Gilbert, what defines sustainable
construction methodologies?
Recent changes in LA building codes have
affected my work as a General Contractor. Los
Angeles has now joined Santa Monica, Malibu,
Beverly Hills and other cities in requiring environmentally-friendly standards for most building projects. The code modifications have challenged
designers and contractors alike to understand the new requirements.
How does this affect your business?
I see many aspects of “green” building. Floors, for instance, must be
constructed of approved materials, fixed with approved glues and finished
with approved finishes. Appliances must be ecological in their materials,
construction and operation – toilets must not use more than 1.5 gallons of
water per flush, for example. All members of the design/construction team
need to be aware of these requirements before plans are drawn up and
submitted for Plan Approval. Another
aspect of sustainable building is
reflected in the way materials are
removed and disposed of during a
project. It must be done through a
licensed haulage company, which is
responsible for reporting back what
percentage of the material has been
recycled; the contractor in turn is
responsible for maintaining records of
such recycling, and for selecting
appropriate haulage contractors. In
most cities, a deposit is required for
hauling, and it is returned only once
the job is completed and the affidavit
of recycled materials is presented.
Why is ecological construction important?
It is important to consider conservation now, and understand that what we
build today will affect future generations. We work in concert with
educated and mindful designers and architects on the importance of low
carbon foot prints, efficiency in appliances as well as conservation and
recycling. Our city has encouraged these considerations by adding Green
Inspections to the process of construction.
What trend(s) do you see in environmentally friendly construction?
I see more cities throughout the Los Angeles area requiring more efficiency in construction techniques and overall conservation practices. I also
see more cohesion among designers, architects in the process of communication with me in all aspects of construction. As a team, we are working
more efficiently than ever before. The work we now do, lays “greener foundations” for the future.
Gilbert Chavez is an ASID Industry Partner and President of United
Remodeling Construction, Inc.; companies focused on upholding the sustainable practices that are becoming standard in the built environment.
22
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CHAPTER
NEWS
The Art and Management of Lighting
Photography by Monique Djamdjian, Student ASID
On Thursday,
February
21st, Lighting
aficionado
Denis
Caldora,
fabulously
clad in
sequins and
black lizard
cowboy
boots, lead an
engaging and
very entertaining evening on how to “Create an Environment” at the
Ferguson’s showroom in Woodland Hills. Denis covered everything from
the importance of strategically positioning lamps to the necessity of thorough and organized project management. As two students that attended
the event attest:
By Alyce Wallace, ASID
Denis focused on details, knowledge, sales and making a client’s home
distinctively theirs. The way Denis suggested we differentiate ourselves as
designers and sell our value to the DIY client is by adding value to their
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projects.
We do this
by giving
them fabulous details
and special
treatments
that are
specific to
their needs,
something a
novice
would have
difficulty
ever
achieving
on their
own. Denis’s talk emphasized that as professional interior designers and
project managers our expertise and experience is what be bring to the
table, and that is what we need to sell and market.
By Cheryl Downs, UCLA Student
As Denis moved the group of designers throughout Ferguson’s showroom,
he pointed out how changing a light bulb on an exterior fixture can create a
whole different mood. He discussed how designers shouldn’t just put lights
on the exterior of the home; they should “light” the home. Recessed lights
and uplights added to the standard wall and light posts add a desired
dimensionality to exterior lighting. Denis also touched on the use of light
in the bathroom, and gave us a tip on how recessed lighting above a vanity
will add a complimentary infill to the usual sconces.
Thank you to Ferguson’s for graciously hosting a fun and outrageous
evening . Not only was everyone entertained by Denis’s colorful personality, but also many in attendance won prizes at the drawing!
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24
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Denis Caldora of Caldora Lighting Design in Miami is an international expert
on lighting design, trends and implementation. His expertise is in demand
from designers keen on improving their RCPs to showrooms eager to show
their wares in the best light. As Dennis declares, “Without [lighting] you can’t
see anything. Lighting is the most important part of the interior design
industry.”
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CHAPTER
NEWS
Marrakesh Country Club
A Designer Showcase in Palm Springs
By Renata Harbinson, Allied ASID
Photos by Renata Harbinson
terpreted by contemporary
designers.
ASID LA designers and guests gathered in Palm Springs during Palm
Springs Modernism Week in February, for a tour of the Marrakesh
Designer Showcase. Benefiting the Desert Community Foundation for
Scholarships and the First Tee, the Marrakesh Country Club Showcase was
only part of the exciting design-centric event that took place over the
weekend. Highlights included lunch at the Marrakesh Country Club, cocktails at Design Pure + Simple, Michael A. Thomas’s, FASID new showroom
in Palm Springs, and an impromptu gathering for hors d’oeuvres at
Fernando Diaz’s new home away from home. In addition, VIP passes to
other events were available to ASID members. Thank you Frank Slesinski,
ASID L.A. Membership Director, for
making all of this possible!
Cocktails at Design Pure + Simple
were a delight! Michael Thomas,
immediate past president of
ASID National, FASID, and
author of Residential Design For
Aging In Place, 2008, welcomed
all of us in his new showroom in
the heart of Palm Springs.
Michael showcases one-of-a-kind
accessories from artisans from
across the globe. As he says on his
Facebook page, “A room isn’t
finished until it’s been accessorized, bringing in the personal
touches. It is the accessories that
help make the statement and
carry the color.”
There were six homes on the tour at the
Marrakesh Country Club. The first was a
home that preserved the original details by
John Elgin Woolf, who designed the homes
in the Hollywood Regency style. Woolf was
one of the most famous architects of the
time, and John Wayne, Greta Garbo and
Judy Garland were among his famous clientele. This time capsule highlighted the
“Marrakesh Then” home, which was a
50’s/60’s design with strong graphics,
chrome and Lucite furniture and color
blocking; having first seen the original
Woolf design, the remaining condos
provided an interesting contrast and reference point to the homes as they were rein-
My Palm Spring’s adventure was punctuated by the impromptu gathering
in Fernando’s new condo. It was wonderful to relax and enjoy the
ambiance he created on a dime and within a very short time frame. A
consummate designer, it was not surprising that Fernando’s expertise was
evident throughout his home.
Modernism Week is celebrated in Palm Springs on a yearly basis. It highlights the design aesthetics of the 40’s, 50’s and 60’s, a period known for
clean simple lines in architecture as well as interiors. If you would be interested in participating in an ASID LA event during Modernism Week next
year (2/13/14 – 2/23/14), please let the office know of your interest.
How To Talk to Your Legislator and Why it Matters
By Darra Bishop, Allied ASID
Photography by Monique Djamdjian
Los Angeles Department of Building and Safety (LADBS), is intimidating.
Even peers that have been designing years longer than I have tell me they
get butterflies when going to plan check. This year, I decided to take
LADBS Metro office head-on. I had finalized the design for a large loft
renovation and was encouraged by my client to go through the process
before a contractor was assigned to the project.
Everyone was professional, but my experience as an interior designer alone
in an ocean of contractors, engineers, expediters and the like added to my
already heightened level of intimidation. Finally, as I sat down in front of
my plan checker, the situation crystallized – there wasn’t a “box” to check
for the interior designer on the project, but rather I was considered “an
agent for owner.” Never before had I felt so marginalized as to my contribution to a project. Pages of building information, floor plans, elevations,
sections, details, electrical plans and RCPs allotted me no more consideration than had I been a friend of the owner dropping off some sketches for
approval.
This venture came only a few weeks after I attended the ASID “How to
Talk to Your Legislator” event on March 15th. Presented by Emily Moses,
ASID, and member of ASID Legislative Codes and Advisory Council,
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(LCAC), Emily
is well-versed on
existing interior
design law. She
encouraged us
to visit our legislators as well as
write letters in
support for the
Interior Design
Coalition of
California
(IDCC) directives.
What was eye opening to me about this ASID event, was the outpouring of
stories from other designers detailing jobs lost or projects that were unattainable because of current legislation. Emily urged us to practice
discussing these issues with our legislators by talking about them aloud
amongst ourselves. Just like practicing a speech in front of a mirror, this
exercise relieved what could be a daunting appointment with our
congresspersons. My belief is that interior designers should have the same
rights as other professionals in the built environment, and finally have our
own “box” at LADBS.
CHAPTER
NEWS
Welcome to our new members
Professional Members
Maria Reggie Chua, ASID
Gilbert Ka Lok Mann, ASID
Barbara Schwarz, ASID
Kelly L Sutton, ASID
Allied Members
Andrea N. Coleman, Allied ASID
Douglas G.B. Dye, Allied ASID
Orlando Flores, Allied ASID
Marta Klinker, Allied ASID
Irene Lovett, Allied ASID
Jeannette M Price, Allied ASID
Whitney M Reynolds, Allied ASID
Stephanie F Severson, Allied ASID
Wendy Williams, Allied ASID
Associate Members
Catherine S Grasso, Associate ASID
Ari McCaskill, Associate ASID
Student Members
Melissa R Alvarez, Student ASID
Kristen E Alvarez, Student ASID
Simon E Amar, Student ASID
Osvaldo Anguiano, Student ASID
Aleli Isaura Aquino Garcia, Student ASID
Leone C Avery, Student ASID
Peter A Belcastro, Student ASID
Dashti Beyoona, Student ASID
Nicole Bures, Student ASID
Cathryn M Camacho-Gluck, Student ASID
Demet Celik, Student ASID
Katrina M Chersicla, Student ASID
Elisha Gladding Church, Student ASID
Danielle N DeCarr, Student ASID
Michelle Duque Gottlieb, Student ASID
Katie Easley, Student ASID
Valeriya Edikhanova, Student ASID
Lizelle Fintland, Student ASID
Anna K Flores Villarreal, Student ASID
Kate Frank, Student ASID
Auri E Friedrich, Student ASID
Arielle Gauer, Student ASID
Rubi Gutierrez, Student ASID
Yasaman Hadaegh, Student ASID
Krystal Hauserman, Student ASID
Romina Hausmann, Student ASID
Rachel Hensley, Student ASID
Christian Hinojosa, Student ASID
SaharJebraeili Hamed, Student ASID
Min Hee Jo, Student ASID
Yeowool Kang, Student ASID
Ana Hyuna Kim, Student ASID
Aleen Kojaian, Student ASID
Sarah Koplin, Student ASID
Jennifer M Korehe, Student ASID
My T Lam, Student ASID
Yuen Tai Lee, Student ASID
Jessie Lloyd, Student ASID
Madison Lussier, Student ASID
Daniela Malca, Student ASID
Colt Maloney, Student ASID
Kimberly Raichell Maska, Student ASID
Michelle McClory, Student ASID
Erin McGraw, Student ASID
Torey Miller, Student ASID
Shirin Dokht Mirdamadi, Student ASID
Brenda Jean Moghaclam, Student ASID
Jillian O’Connor, Student ASID
Amy S Olsson, Student ASID
Marco Orozco, Student ASID
Richard Owens, Student ASID
Jamie Pagliano, Student ASID
Jessica Pevey, Student ASID
Joyce D Pickens, Student ASID
Zoe E Pinfold, Student ASID
Rose Pogosian, Student ASID
Christina Pun, Student ASID
Amanda Purugganan, Student ASID
Samantha A Robert, Student ASID
Jason Jamar Robinson
Jenna Rochon, Student ASID
Regina Rudyak, Student ASID
Sabrina Sahakian, Student ASID
Lauren Salcido, Student ASID
Ausra Savickiene, Student ASID
Brittany N Schreiner, Student ASID
Kristina Marie Sison, Student ASID
Peter Tellez, Student ASID
Anya D Todd, Student ASID
Sarah Alyse Topel, Student ASID
Kelly S Turner, Student ASID
Christina Ungefug, Student ASID
Chantal N Veale, Student ASID
Jean Wegher, Student ASID
Merissa Whitney, Student ASID
Jennifer Williams, Student ASID
Industry Parnters
Tammy Adams, IP Rep for Delta Faucet Company
Kim Clayborne, IP Rep for Porcelanosa
Debi DeKrey, IP Rep for Big Ass Fans
Patricia Denia, IP Rep for Porcelanosa LA
Tan Diep, IP Rep for Pittsburgh Paints/PPG Industries, Inc.
David Elpers, IP Rep for Andrew Martin Los Angeles
Amy Ericson, IP Rep for Porcelanosa
Drew J Fibus, IP Rep for GRAPHISOFT
William Casey Fisher, IP Rep for Haute House Home Furnishings
Eric Fitucci, IP Rep for Fitucci Custom Cabinets
Eric Freed, IP Rep for E&K Vintage Wood
Jeff Gertsman, , IP Rep for Monarch Carpets
David Goldschmidt, IP Rep for Doodle Home
Justin Hickman, IP Rep for JH Finish Carpentry
Connie Hiss, IP Rep for Surya
Ernest Lauria, IP Rep for Hafele America Co.
Skye Luna, IP Rep for Dunn-Edwards Paint Corp.
Charles Malek, IP Rep for Vintageview Wine Storage System
Heinrich Marquez, IP Rep for Moen, Inc.
Ramin Mobayen, IP Rep for The Rug Show
Carlos Mostacero, IP Rep for Preferred Picture Framing & Art Installation
Crystal Nadeau, IP Rep for Francois & Co.,LLC
Jay Nehouray, IP Rep for Caravan Rug Corp.
Manuel Olguin, IP Rep for Porcelanosa LA
Seth Parks, IP Rep for Seth Parks Glass
Chris Putrimas, IP Rep for Dr. Teak, Inc.
Lori Seamon, IP Rep for Fine Art Lamps
Ann Skidmore, IP Rep for ARTE ITALICA
Karen Soto-White, IP Rep for Pental Granite & Marble
Rudy Taylor, IP Rep for Bang & Olufsen America, Inc
Jeff West, IP Rep for DeWils Industries
Carol Wolper, IP Rep for Fortress Inc
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CA LOS ANGELES |
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27
CHAPTER
NEWS
Dallas Symposium
By Carisse Lynelle, Student ASID
In early February I had the opportunity to join our former
ASID UCLA Extension Student Chapter President,
Lucinda Pace, and attend the ASID Dallas Legislative
Symposium held at the W Victory Hotel in Dallas, Texas. I
met members from around the nation and spent one-onone time with ASID LA President, Katherine Fern,
Executive Vice President and CEO, Randy Fiser and
President of the ASID National Board of Directors, Barbara
Marini. It was a pleasure to get to know ASID professional
leaders and see the work being done to ensure the future of
the interior design profession.
I had very little knowledge of what or how legislation
affects my career path. In reality I was just excited to
spend time with Lucinda and glean her secrets behind
successfully managing work, school and the ASID Student
Chapter presidency. However, the experience in Dallas
was more than I expected.
I was in the company of creative professionals. Experts,
who, through their exceptional work and efforts, define
what it means to be a professional interior designer.
Lucinda and I were the only two students in attendance,
and it was a great honor to be in Dallas and receive unanimous support for our Student Chapter. What the authorities in our industry had to say deeply resonated with me
and reaffirmed how important it is that we clearly communicate our professionalism through training, licensing,
vision and local project codes.
The program provided in-depth understanding of the
legislative challenges facing the industry. While each state
is widely different, California has certain limitations on
how an interior designer can operate. Daily breakout
sessions gave us techniques on how and why we need to
support legislation spearheaded by the Interior Design
Coalition of California, (IDCC). Knowing that their efforts,
if successful, will clearly define a professional path for my
interior design career. The conference made me aware of
how each individual, Industry Partner, ASID professional
and design student can be involved and help shape the
future of interior designers in California.
In addition to the educational aspect, I was able to spend
the evenings touring the local Dallas sites: The Design
Mart, the Bishop Arts District and the Perot Museum, as
well as take an architecture city walk to get a taste of all
things Dallas, cowboy hats and all! It was a special way to
learn about the beautiful design community in the heart of
Texas as well as come home with a new perspective on the
future of our careers. Please feel free to reach out if you
have any questions regarding this important aspect of our
industry.
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STUDENT
NEWS
ASID Student Chapter Leader Awards: Lucinda Pace
Congratulations to Lucinda Pace, for her
honorable mention for Outstanding Student
Chapter Leader Award! Under Lucinda’s leadership, the ASID UCLA Extension Student
Chapter has thrived and continues to grow.
This has been accomplished through membership drives and well-organized events, notably
“Design + Drinks,” where students meet
monthly at various popular and beautifully
designed restaurant venues around Los
Angeles.
As Kat Fern, ASID LA President can attest,
“Lucinda has efficiently encouraged her
board towards excellence. She has attended
many of the ASID LA chapter events, and has brought student
members with her in order to encourage them to network and volunteer for our chapter committees.”
This year, the chapter completed a major community service project
involving the renovation of the lobby of a volunteer animal shelter. The
success of which resulted in the honor of the chapter winning the National
ASID “Community Service Project of the Year.” No doubt, the chapter’s
success can be greatly attributed to Lucinda’s attention to detail, member
encouragement and the level of professionalism she brought to the position. According to Carisse Lynelle, President, ASID UCLA Extension
Student Chapter, Lucinda was able to look at the big picture of what
needed to be accomplished by the board as well as be involved in the
details so nothing fell through the cracks. Her leadership has been praised
as cohesive, focused and strategic, and it shows – “Mix It Up!” a student
fundraiser, was the most successful in Student Chapter history with donations valued at over $60,000 and ticket sales upwards of $6,000. It was in
great part to this fundraiser that Lucinda and Carisse were able to attend
the Legislative Symposium in Dallas, where they were the only two
students in attendance.
Certainly, so much of what was accomplished this past year can be attributed to Lucinda’s passion.
As Meghan Kardow, Student ASID, writes,
“Lucinda has demonstrated amazing leadership by igniting
passion in each Member of the Board, students and fellow ASID
professionals. Her dedication was boundless. From her event
planning skills to her heartfelt messages in the Student Chapter
Newsletter, Lucinda made a significant difference on all levels.
In the end we all came together to execute a common goal and
had an amazing fulfilling experience. None of which could have
been achieved without Lucinda’s ambitious pursuits,
networking, team collaboration, inspiration and perseverance.”
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STUDENT
NEWS
ASID UCLA Extension Student Chapter Wins the
National ASID ‘Community Service Project of the Year’
By Natasha D’Souza, Student ASID
Photos by Denise Pan, Beth Brunner, Student ASID, and Alyssa Schwartz,
Student ASID
Over the course of nine months, the ASID UCLA Extension Student
Chapter board rallied members, student volunteers, professional partnerships, friends and family to re-design The Amanda Foundation’s main
lobby. This endeavor was a complete success as the Student Chapter has
been recognized with ASID Student 2012-2013 Community Service Project
of the Year!
The Amanda Foundation is a non-profit animal rescue, adoption, spaymobile service and veterinary clinic that has been operating since 1976. The
building was in a state of disrepair, with urine-soaked ruins of parquet
flooring, dim lighting, and grimy walls that held a ruthless odor. Seizing the
opportunity to turn this rundown lobby to modern boutique was a bold
move, and a challenge that our chapter embraced with ferver!
With the goal of gaining hands-on experience and understanding all facets
of project management, budgets, renovation and light-construction, ASID
UCLA Extension Student Chapter implemented their skills to sucessfully
renew The Amanda Foundation lobby. Some of the final stages of renovation included fresh laminate flooring, glistening sconces, a modern quartz
countertop, chic wall coverings, new paint and furnishings. All of which
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Former Student Chapter President, Lucinda Pace sums it up, "As student
designers, we are fortunate to have found the opportunity in The Amanda
Foundation lobby renovation. After seeing the amount of dedication put
forth by their staff and volunteers, we knew we wanted to help them. This
project not only allowed us to practice the skill-set we have been studying
but we hope it will make the time spent at The Amanda Foundation that
much better for all who pass through their doors, whether they be twolegged or four-pawed.”
This project benefited The Amanda Foundation staff, volunteers and furry
friends by drastically improving their space while also enabling students to
meet goals and gain valuable experience. With all the positive feedback, the
completion of this renovation sparked the desire in the ASID UCLA
Extension Student Chapter to implement an annual Community Service
Project.
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