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MEDIA KIT
2015
We’r
eo
issuU n
.com
Ab o u t t h e M a g a z i n e
Dubai Duty Free – DDF is one of
the world’s leading airport retailers with
more than 30 years of experience and
sales in excess of US$1.9 billion in
2014 (7.3% increase).
Editorial Content
30,000
Copies
Dubai International – Busiest airport
in the world with more than 70.47 million
international passengers in 2014.
Target market
Circulation
Print-run
Dubai Voyager is a monthly
travellers’ magazine
published by Motivate for:
Frequency Monthly
70
+
MILLION
PER year
inbound & outbound passengers
Distribution points
• Dubai International Terminals 1, 2 & 3
• Dubai Duty Free retail spaces
• Al Majlis VIP Lounge
• First and Business Class lounges
• Dubai International Hotel – Terminals 1 & 3
• Dubai Duty Free sponsored events
* NOW AVAILABLE AT AL MAKTOUM INTERNATIONAL
D u t y Fr e e Sh o p p i n g D i r e c t o r y
Features relate to the cultural, lifestyle, shopping, dining
and entertainment options available in Dubai. Major
events in the city, such as the Dubai Duty Free Tennis
Championships, Dubai World Cup, Dubai Summer
Surprises and Dubai Airshow, are also covered. General
interest articles span a range of topics, such as the future
of transport, Emirati heritage and the latest news on Expo
2020, Dubai Airports, DDF and more.
Ad v e r t i si n g B e n e f i t s
•A great opportunity to influence shoppers at a time
when they are making purchasing decisions.
•The kudos of associating your brand with the class of
Dubai International and the reputation of excellence
enjoyed by Dubai Duty Free.
•The ability to reach an affluent, international audience
that, on average, spends more than shoppers in other
duty-free markets.
D u b a i D u t y Fr e e a t a g l a n c e
category
A comprehensive price guide to an exclusive
range of products on sale at Dubai Duty Free,
including tobacco, liquor, perfumes, cosmetics,
jewellery, electronics and more. The New
Arrivals and Desirables features offer product
recommendations for those looking to stop and
shop, followed by a guide to duty free allowances
around the world.
We’r
e on
issuU
.com
January – December 2014
Quantity sold
Liquor7,617,747 bottles
kilograms
Gold3,402
Watches261,365 pieces
Perfumes3,214,064 bottles
Nuts1,017 tonnes
Chocolates2,324 tonnes
Mobile Phones111,885 pieces
Makeup & Skin Care2,656,741 pieces
Tablet PCs23,405 pieces
Ad v e r t i si n g r a t e s
REGULAR POSITIONS
Te ch n i c a l D a t a
US$
Full Page
4,500
Double Page Spread
8,500
US$
PREMIUM POSITIONS
Outside Back Cover
9,900 Inside Front Cover Spread (2 pages) 16,000 Inside Front Cover
8,000 Inside Back Cover
7,500
Front Cover Reverse Gatefold (2 pages) 16,800 Inside Front Cover Gatefold (3 pages) 21,500 ROP Gatefold (3 pages)
13,000 Full page (opposite contents)
DOUBLE PAGE SPREAD POSITIONS
5,150
US$
D i g i t a l M e d i a Fo r m a t
(mm) H x W
DPS
Trim: 270x 412
Type: 252 x 410
(version 1.3) generated through Illustrator/
Quark Xpress or InDesign, saved on
with bleed and crop marks
n All files must be CMYK format and all black
text as over print
n For bleed size add 5mm extra on all four
sides after trim marks
n For full page ads ensure that text is at least
GENERAL INFORMATION
10mm inside from the crop marks
n 12 issues per year
n If text runs across a DPS please ensure n Standard agency commission rates apply
n Other creative solutions available on request
that the text is 3 to 4mm away from the gutter on either side
n A colour printout of the saved artwork
12,750
2nd Double Page Spread
12,325
DEADLINES
3rd Double Page Spread
11,475
4th Double Page Spread
11,050
n Booking: 12th of the month prior to
publication
5th Double Page Spread
10,625
6th Double Page Spread
9,775
7th Double Page Spread
9,350
8th Double Page Spread
8,925
9th Double Page Spread
8,500
n The artwork should be a press ready PDF file
maximum resolution (300 dpi) in actual size
Full Page
Trim: 270x 206
Type: 245 x 182
1st Double Page Spread
CREATIVE SOLUTIONS
PDF (Portable Document Format)
should be sent for reference along with the
n Material: 15th of the month prior to
publication
CD. Colour prints/digital proofs supplied
will be used only as a guideline and the
advertisements will be reproduced as per the
data/specifics supplied on the CD
n Cancellation: 5th of the month prior
International
INTERNATIONAL MEDIA
REPRESENTATIVES
AUSTRALIA/NEW ZEALAND Okeeffe Media
Tel + 61 412 080 600, licia@okm.com.au
BENELUX M.P.S. Benelux
Tel +322 720 9799, francesco.sutton@mps-adv.
com
CHINA Publicitas Advertising
Tel +86 10 5879 5885
FRANCE / ITALY / SPAIN IMM International
Tel +331 40 1300 30, n.devos@imm-international.
com
GERMANY IMV Internationale Medien
Vermarktung GmbH
Tel +49 8151 550 8959, w.jaeger@imv-media.com
HONG KONG / MALAYSIA / THAILAND Sonney
Media Networks
Tel +852 2151 2351, hemant@sonneymedia.com
INDIA Media Star
Tel +91 22 4220 2103, ravi@mediastar.co.in
JAPAN Tandem Inc.
Tel + 81 3 3541 4166, all@tandem-inc.com
NETHERLANDS GIO Media
Tel +31 6 29031149, giovanni@gio-media.nl
TURKEY Media Ltd.
Tel +90 212 275 51 52, mediamarketingtr@
medialtd.com.tr
UK Spafax Inflight Media
Tel +44 207 906 2001, nhopkins@spafax.com
USA Totem Brand Stories
Tel +212 896 3846, priya.bhatara@
totembrandstories.com
US$
Book Mark
13,500 Bound Insert
13,500 Advertorial - Full Page
5,250
Advertorial - Double page spread
9,750
30,180
2014
Ad v e r t i si n g e n q u i r i e s
+97 1 4 42 7 3 0 0 0 | m u ra l i @ m o t iva t e. a e
SERIES DISCOUNT
n 3-5 insertions 5%
n 6-9 insertions 10%
n 10+ insertions 15%
Head Office
Media One Tower
PO Box 2331, Dubai, UAE
Tel: +971 4 427 3000,
Fax: +971 4 428 2260,
Email: sales@motivate.ae
Dubai Media City
Motivate Publishing FZ LLC,
Building 8, Dubai, UAE
Tel: +971 4 390 3550
Fax: +971 4 390 4845
Abu Dhabi
PO Box 43072, Abu Dhabi, UAE
Tel: +971 2 677 2005,
Fax: +971 2 677 0124,
Email: motivate-adh@motivate.ae
London
Motivate Publishing Ltd Acre
House, 11/15 William Road,
London NW1 3ER, UK
Email: motivateuk@motivate.ae