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Lightweighting Project Team
NACFE is proud to introduce our expert, unbiased core team who will be delivering
a Confidence Report on Lightweighting for HD over the road tractors and trailers.
Andrew Halonen Bio
Andrew Halonen owns Mayflower Consulting, and offers strategic marketing and business development
services to high tech clients. His passion is lightweight materials for transportation. Andrew earned a
BS Mechanical Engineering degree from Michigan Technological University, and during college, he interned at
Ford Motor Company and 3M Company. Upon graduation, he joined 3M and worked there for 8 years. A
notable project was a research study on the opportunity for a premium lightweight material known as metal
matrix composites (MMC). Andrew was on a team of three who interviewed automotive OEM's, Tier
suppliers on the process & opportunity for MMC's, as well as their appetite for weight reduction. This was in
the late 90's. There was not a strong appetite for weight savings, yet their answers today would have been
much different with the CAFE requirements. Andrew then moved to an engineering company where he lead
the advanced materials group, working on heavy vehicle (military and heavy truck) light-weighting efforts,
largely related to high strength aluminum and aluminum composites. In 2009, he started the consultancy
and focuses on research, sales and marketing of lightweight materials. Andrew is an OEM Off-Highway
Magazine Editorial Advisory Board member and a regular contributor to the off-highway equipment
manufacturer industry. Andrew has a number of publications on the topic of light-weighting.
achalonen@yahoo.com 906.370.4984 mobile http://www.linkedin.com/in/andrewhalonen
Rob Swim Bio
Rob, a Strategic Marketing Specialist, spent 35 years with a major truck, bus & engine manufacturer and is
currently an industry consultant. He is an experienced sales and marketing professional with an extensive
background in the commercial vehicle industry. Expertise includes new and used truck and dealer channel
marketing, dealer operations, sales management and direct sales. Rob has experience in all facets of
marketing including branding, product introductions, public relations, advertising, and promotions. He is
known within the industry for his in-depth knowledge of customer needs, marketing strategy and strategic
planning. He has managed several large multi-location truck dealerships along with smaller teams of sales
and marketing professionals within the dealership and corporate environment. He has also worked with
other OEM’s, key suppliers, distribution channels and large national end users. Rob is an astute student of the
business with a deep understanding of the on-highway, local and vocational medium and heavy truck
businesses. He has successfully developed and launched new brands along with multiple new products and
services. He recently assisted NACFE (North American Council for Truck Efficiency) on their Barriers to
Technology Adoption and Idle Reduction Solutions confidence reports.
robgswim@gmail.com 630.470.7373 mobile www.linkedin.com/in/robgswim
Study Advisory Group
The study is being supported by an Advisory Group made up of individuals knowledgeable on the topic from
end user fleets and other organizations.
Mar-15
Trucking Efficiency